Bank:A bank is a financial institution that does the banking activity.

It deals with deposits and

advances and other related services like landing money to growth the economy. Bank act
as bridge between the people who save and people who want to borrow. It receives
money from those people who want to save as deposits and it lends money to those who
want to borrow it. A bank is a safest place to keep deposit money.

Banking:Banking can be defined as the business activity of accepting and save guarding money
deposits from individuals and entitles called savers and then lending out the same money
to borrowers in order to earn a profit. Apart from the services banking business activities
have widened and in these days, banks provide financial services such as loans for car,
home, education and business checking accounts debit and credit card services, lockers,
fixed deposits, recurring deposits, electronic banking like automatic tellers machines
(ATM) services and online electronic fund transfer etc.
Now-a-days banking sector acts as the backbone and life blood as modern business
because the money that deposited in bank will not be idle. It will grow by means of
interest to the bank account. And people will earn interest in return for lending out the
same money to borrowers. This would ensure smooth money flow to develop our
economy in positive approach.

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CSR:Corporate Social Responsibility (CSR) is the continuing commitment by business to

behave ethically and contribute to economic development while improving the quality of
life of the workforce and their families as well as the local community and society at
large. We can also say that CSR is the process of assessing our an organizations impact
on society and evaluating their responsibilities CSR begins with an assessment of a
business and their:

Customers,
Environment,
Suppliers,
Communities,
Employees,

Benefits of CSR:CSR should not be viewed as a drain or resources, because carefully implemented CSR
policies can help any organization like,

Win new business.

Increase customer retention.
Develop and enhance relationship with customers, suppliers, and networks.
Attract, retain and maintain a happy workforce and be can employer choice.
Save money on energy and operating costs and manage risk.
Differentiate ones organizations from others competitors.
Generate innovation and learning and enhance ones influence.
Improve business reputation and standing.
Provide asses to investment and funding opportunities.
Generate positive publicity and media opportunities due to media interest in
ethical business activities.

Disadvantage of CSR:-

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Sometimes an individual will be so competent at handling social responsibility that it will

be given too much. This will become draining for some individuals, or it will make some
begin to feel that they are more powerful than they actually are. If a person isn't ready for
too much responsibility, then he is also more likely to make mistakes. For someone who
has built up a good reputation in a community, a negative change in fortunes will be
devastating.

Branding:
Branding is a way to make a certain product or thing recognizable to the masses The
American Marketing Association (AMA) defines a brand as a "name, term, sign,
symbol or design, or a combination of them intended to identify the goods and services of
one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting target market to
choose over the competition, but it is about getting prospects to see as the only one that
provides a solution to their problem.
To succeed in branding there must understand the needs and wants of consumers and
prospects. A successful brand resides within the hearts and minds of customers and
clients. It is the total sum of their experiences and perceptions.
A strong brand is invaluable as the battle for customers intensifies day by day. It's
important to spend time investing in researching, defining, and building your brand. After
all, a brand is the source of a promise to its consumer. It's a foundational piece in the
marketing communication.
The objectives that a good brand will achieve include:

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Delivers the message clearly

Confirms credibility
Connects target prospects emotionally
Motivates the buyer
Concretes User Loyalty

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Branding with CSR:

A potential benefit of CSR is that it can improve a companys reputation and branding
and this in turn improves the prospects for the company to be more effective in the way
that it manages communications and marketing in efforts to attract new customers and
increase market share. CSR as a concept with various tools can help a company to
position itself in the marketplace as a company that is more responsible and more
sustainable than its competitors.

Link between Branding and CSR:

Corporate social responsibility refers to the practice of conducting business in a
manner which link it to ethical value, compliances with legal requirements and
most importantly, respect for people, community and the environment.
CSR acknowledge that companies have an impact on society and the environment
through their operations, product and service as well as through their interaction
with key stakeholders.
CSR provides emotional as well as rational engagement of the consumer with the
brand. It provides a tangible demonstration of the companys corporate social
responsibility, its value and its ethics.
So the success of CSR activities of an organization should be measured against its impact
on overall brand reputation. CSR activities create a positive image for an organization
and its also creating a special place into the hearts and minds of clients and customers
which will encourage them to buy the product or service of that organization more and
also motivate the new consumer also.

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Prime Bank
Prime Bank Limited is a private commercial bank in Bangladesh. It was established on April 17,
1995. It is now one of the banks in Bangladesh which follows international standard in Banking
and Finance. Prime Bank offers all kinds of Commercial Corporate and Personal Banking
services covering all segments of society. Diversification of products and services include
Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture,
and real estate to software. Now there are 115 branches of prime bank in Bangladesh. Md.
Shirajul islam is the present chairman of prime bank.

Corporate Social Responsibilities (CSR) at a glance

The biggest CSR of Prime Bank is to establish Prime Bank Foundation to execute its corporate
social responsibilities activities in a greater scale. Prime Bank Limited and Prime Bank
Foundation are proud to continue CSR activities for the greater interest of countrys socio
economic development:

01.

Investment in Education:
a. Education Support Program: Believing education as a tool for social change, Prime

Bank Foundation is proud to have another year of success of its Education Support Program
launched in 2007. It is a long term, renewable scholarship program for underprivileged but
meritorious students from across the country. In 2009 reporting year, 198 underprivileged but
meritorious students, the highest in one year since its inception, have been included to provide
with financial support in the form of monthly stipends for the persuasion of their
graduation/post-graduation level studies in the countrys public sector universities and colleges.
With the inclusion of these students, the total number of poor but meritorious students who are
the recipients of Prime Bank Foundation stipends stood at 490.
b. Prime Campus: Prime Campus, an English medium school in Uttara, Dhaka, was
created by Prime Bank Foundation in 2008 as an alternative to the expensive English primary
schools at an affordable charge schedule.
Our commitment to corporate social responsibility ensures we remain true to our heritage of
integrity; maintain a long term point of view to make economically sound, environmentally
responsible and socially supportive decisions. More specifically, we maintain an unwavering
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commitment to honesty, integrity and fairness in all our CSR practices; show compassion by
becoming involved with and supporting local and national communities; and consistently act in a
manner that fosters our stewardship and sustainability.

02.

Work with Handicap Population

Investment in eradicating and preventing different disabilities such as drug addicts,

blindness etc; setting up vocational training centers; undertake mass awareness raising
campaigns etc.

03.

Dristy Daan Project

Setting a target of sight restoration of 1200 poor/ultra poor citizens of the country, the

Prime Bank Foundation started off the Dristy Daan project in 2007. A total of 1357 poor/ultra
poor cataract patients were operated till date.

04.

Health Care
Support setting up state-of-the-art hospital like Vellore CMC Health Care, Universal

Health Care Centers; Eye Hospitals; Health Support to garment workers; more preventive
activities; infant, child feeding and breastfeeding; support to facilities providing treatment and
care of non-communicable diseases such as heart, and diabetes; activities related to prevention of
maternal mortality and morbidities; setting up trauma centers etc.

05.

Health Management
Developing SOPs; improving supervision; leadership training; nursing training; setting

up accrediting body in the private sector; provide equipment to existing voluntary health
facilities etc. Develop a CSR strategy of PBF, partnership support has been offered by one
organization.
The bank has extended finance for establishing countrywide health centers and a teachers
training college under the supervision and implementation of Diabetes Association of
Bangladesh.

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The bank has also provided financial support to an innovative, non-conventional yet a useful and
much needed socio-medical project, popularly known as, "healthline" (accessible by dialing
"789" from any mobile phone under Grameen Phone network) by Telemedicine Reference
Center Limited (TRCL), the only registered telehealth and electronic health service provider in
Bangladesh. The banks finance was made available for upgrading of existing project as well as
set up offshore health line call centers for Bangladeshi workers based in Kingdom of Saudi
Arabia and the United Arab Emirates. The bank also financed TRCL to launch an Intensive
Diabetes Management (IDM) services program in Bangladesh under its brand name "amcare".

06.

Environment
Activities related to the prevention of environment degradation and promotion of

environment; support people living in the coastal and char areas; carbon trading etc. Another
important undertaking by the bank also merits mentioning, which involves financing of a geotextiles manufacturing project. Geo-textiles products are being used in ample quantity in
construction of bridge and approach road, and building protection for riverbank, coastal, and
embankment. Bangladesh being a riverine country is always in need of geo-textiles products, and
implementation of such an import-substitute product manufacturing facility would definitely help
the country to save drainage of foreign exchanges.

07.

Support to Martyr Family

The loss of lives in the BDR carnage shocked the entire nation. Prime Bank came

forward to support the Martyr families and donated Tk 2.5 million to Prime Ministers Relief
Fund. PBL also took responsibility to support two such families @ Tk 0.48 million per year for
ten years starting from 2009.

08.

Games & Sports

The Bank participated in major sponsorship programs in the area of sports viz.
Golf, Tennis to popularize the same among the public;
Financial assistance was provided to Bangladesh Cricket Control Board for
development of the game.

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09.

Other CSR activities of the Bank

Donations of Passenger cum bed lift to Sylhet Diabetic Association Hospital.
Sponsoring 20 KVA Diesel Generator for Department of Development Studies,
Dhaka University
Construction of Shahbag Foot Over Bridge
Awareness Campaign at the three international airports of the country against
swine flu.
Improvement of Porter and Luggage Handling Services at the Kamalapur
Railway Station, Dhaka.
Blankets and winter-clothes distribution among the winter distressed people of
the society.

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Pubali Bank
Pubali Bank Limited was initially established in East Pakistan as Eastern Mercantile Bank Limited in
1959, under the Bank Companies Act of 1913. Bangladesh became independent in 1972 Eastern
Mercantile Bank Limited was nationalized and renamed as Pubali Bank. The bank was denationalized in
1983, and was renamed as Pubali Bank Limited. The People's Republic of Bangladesh handed over all
assets and liabilities of Pubali Bank to Pubali Bank Limited. Since then Pubali Bank Limited has been
involved in Commercial Banking services as the largest bank in the private sector of Bangladeshhaving
410 branches.. Mr. Hafiz Majumder is the present Chairman of Pubali Bank.

Corporate Social Responsibility

Pubali Bank's response to corporate social responsibility is embodied by the concept of responsible
banking, which is imbibed in the way we do business and drive the objectives of the Bank to be the best
financial institution in Bangladesh. We recognize our obligations to the society, so we are committed to
always making informed, reasonable and ethical decision in the manner we carry out our business, how
we treat our employees, and how we relate to our customers.
Our CSR initiatives over the years have focused on health care, sports, education and youth development,
the arts, philanthropy and charitable activities.

Health Care
Because we believe that good health is a critical condition for rapid socio-economic development of the
country, the Bank has donated or funded large volumes to set up state of an art facility to various hospitals
across the country to underline its commitment to ensure availability of health service to all at affordable
cost and thus saving exodus of foreign currencies.
Pubali Bank Limited has donated Tk. 10 (ten) crore to Dhaka Ahsania Mission, a humanitarian
organization, towards setting up a state of the art modern Cancer hospital to alleviate the sufferings of
people who have currently no access to specialized medical treatment of Cancer. In Bangladesh, there are
minimal cancer facilities and many people in both urban and rural areas of the country are dying due to
lack of hospitals and doctors, to serve their cancer needs. It is estimated that there are 1,000,000 people in
Bangladesh who already have cancer and 200,000 new patients are added each year. Currently, with
existing hospital facilities, Bangladesh has the capability to serve 20,000 patients each year - which
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means that 180,000 patients go altogether unserved - thousands of them will needlessly suffer and
ultimately die without any cancer care. The Ashania Mission Cancer and General Hospital will serve
approximately 73,000 patients each year, preventing as many as 40,000 deaths and reducing the suffering
of approximately 270,000 patients all over Bangladesh. Pubali Bank Limited has also donated Tk. 2 (two)
Crore to ENT Cancer Hospital.
Apart from direct donation, Pubali Bank Limited from the very initiation extended credit to all big
hospitals at a concessional rate of interest so that valuable foreign currency can be saved and our people
can get healthcare services at affordable cost:

BIRDEM
Ibrahim Cardiac Center
Apollo Hospital
United Hospital
Square Hospital
International Medical College and Hospital
Bangladesh Medical College and Hospital
Lab Aid
Green Life Hospital etc.

Our other areas of Corporate Social Responsibility

Regular donations to different educational institutions, disabled organizations

Sports sponsoring
Boat rowing etc.
Helping the distress people for treatment
Financial and other supports have been provided for the complicated operation of the

own employees
Financial support for the educational purposes and good result of the children
PBL has been providing magazines and supports for extra curricular activities to major
universities
Internship facilities to the students of the leading universities
For the natural calamity and national tragedy PBL always extends its hand to help and
provide financial support
PBL always extends its

support

to

distress

people

through

government

scheme/contribution to Government Fund etc.

Shahjalal Islami Bank

Shahjalal Islami Bank Limited is based on Islami Shariah. SJIBL is named after the name of a
saint Hajrat Shahjalal who dedicated his life for the cause of preaching Islam in the east-north

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part of the subcontinent. It was incorporated as a public limited company on 1st April 2001 under
companies act 1994. It started its banking operation on may 10 Bangladesh. Now it has 46
branches in Dhaka and rest 38 branches are in Chittagong, Sylhet, Rajshahi, Barishal, and
Khulna. Alhaj Anwer Hossain Khan is the present chairman of Shahjalal Islami Bank.

Corporate social responsibility :

With a view to providing financial assistance to the poor and needy people of the society and
also for the welfare of the community, the bank has established a separate foundation. Its
objective is to provide health care, relief & rehabilitation, education, humanitarian activities etc.

Disaster relief

Donated warm clothes for the winter-affected people in the northern part of the country

during 2007.

Donated rice, dal, candle light, saline, water purifying tablets and others to the flood victim

on 2007.

Distributed emergency relief items to Sidr affected areas during 2007-2008.

Education

Provided scholarship among 110 poor but meritorious students passed SSC & HSC

examination in 200.Shahjalal Islami Bank Limited (SJIBL) Tuesday awarded 330 poor and
brilliant students scholarship worth around Tk 4.3 million as part of its corporate social
responsibility

(CSR).

The bank gave 220 students passing the SSC examination in 2008 a lump scholarship of Tk
12,000 each and 110 students figuring well in the HSC examination the same year Tk 15,000
each at a function at the city's Bangabandhu International Conference Centre.6.

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Social Islami Bank

Social Islami Bank Limited (SIBL) is a banking company registered under the companies Act
1994. The bank operates as a scheduled bank under a banking license issued by the Bangladesh
Bank. The Bank started its operation from 22, November 1995. SIBL is a capitalized new
generating Bank with an authorized capital of Taka 4000 million in 2008. Now it has 86 branches
all over the country where 38 branches are situated at Dhaka and the rests are in the other
division. The present chairman of Social Islami Bank is Md. Anisul Houqe.

Social welfare

Provided relief during natural disasters including lood, cyclone etc.

Providing after death inancial assistance for funeral of the working employees of

organization.
Providing scholarships to the meritorious sons/ daughters of the employees and education

allowance for the poor employees.

Donation for the construction of Ahsania Mission Cancer Hospital.
Awareness creation for Road Safety, Blood Donation, Eye Donation, Prevention of AIDS.

Health

Sponsored in part the National Children Immunization Program organized by Ministry of Health.
Sponsored in full the Employees immunization Program.
Every employee of social islami bank gets the beneit of life insurance.Donated to Islamia Eye

Hospital for the completion of the children eye care unit.

Donated to Bangladesh T halassaemia Hospital.

Education
Education As many as 1000 students from around 150 reputed educational institutions across the country
are being provided with scholarship in two levels-school level and university level. They are taken under
this program to be taken care of for the whole educational life subject to their fulillment of the eligibility
criteria

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Southeast Bank
Southeast Bank Limited is a private commercial bank in Bangladesh. The Banks journey
began when it was incorporated as a Public Limited Company on March 12, 1995. In the
Registrar of Joint Stock Companies and Firms issued the Certificate of Commencement of
Business of the Bank on the same date. The Southeast Bank received its Banking License from
the Bangladesh Bank on March 23, 1995. Southeast Bank takes pride for bringing women into
the banking profession in a significant number for gender equality. At present, 32% of SEBL's
employees are women that will rise to 45% over the next five years. Now there are 99 branches
of southeast bank in Bangladesh. Md. Alamgir kobir is the present chairman of southeast bank.

Corporate Social Responsibility

The banks Corporate Social Responsibility is about addressing the needs of all the stakeholders
in a way that advances its business and make appositive and meaningful contribution to the
society.

Education

Sponsored 9th International Conference on Computer & Information at Independent

University Bangladesh.

Sponsored 44th Convocation Ceremony of Dhaka University.

Sponsoring Golden Jubilee program of Azimpur School & College.

Donation to Dhaka University Alumni Association.

Sponsored NSU All Asian Inter-varsity Debating Championship.

Donation to Abbas Uddin Khan Model College.

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Social welfare

Sponsored International Conference on Global Climate organized by DU.

Donation to 30th Commonwealth journalists Association, Pathak Samabesh, Rotary Club of

Dhanmondi, Islamic Banks Consultative Forum.

Donation for constructing a brick house to Disahri Foundation.

Donated to Society for Assistance to Hearing Impaired children.

Donation to Bangladesh Thelassaemia Hospital.

Donation to Autistic Children Welfare Foundation Bangladesh.

Donation to Bangladesh Amateur Boxing Federation.

CSR cost amount of Southeast Bank

Education:
Sl.

Particulars

Amount

No.
01.
02.
03.
04.
05.

Scholarship Project (school level)

Scholarship Project (college level)
English Newspaper.
English Teachers Training Program.
Financial assistance to complete the library building of Mehendiganj

31,20,200
1,10,43,000
93,576
703,055
500,000

Womens College, Barisal.

06.

Financial assistance for renovation of the old building of a High

400,000

School at Feni.

07.

Financial assistance for co-sponsoring the Inter-University

50,000

Mathematics Olympiad- 2010.

08.

Financial assistance to organize a Nature Festival and Nature

3,00,000.00

Olympiad 2010.

Total

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1,62,09,831

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Health:
01.

Financial assistance for medical treatment of Dr. Momtajuddin

12,00,000

Patwary, a renowned historian of the country.

02.

Financial assistance to Mr. M. A. Majid for the medical treatment of

50,000

03.

his daughters serious illness.

Donation to Kidney Foundation.

25,00,000

Total

37,50,000

Financial assistance to eke out living of (Mrs.) Zohra Rahman, wife

2,80,000/-

Others:
01.

of Late. Poet Shamsur Rahman @ Tk.40,000/- per month from June

02.

to December 2010.
Financial assistance to Dhoritri Foundation to carry on their work for

700,000/-

03.

social upliftment of Dalit people.

Donation to Mr. Md. Abdul Hye Chowdhury, a freedom fighter to

20,000/-

04.

bear the expenses for his daughters wedding

Donation to Merajul Mominat, a social organization for distressed

1,00,000.00

05.

women.
Donation the distressed family of Constable Monzurul Islam who

1,00,000.00

06.

was killed by miscreants.

Director of THEATER GROUP for improvement of art and culture.

1,00,000.00

Total

13,00,000

Thus in the year under review, the Foundation spent a total amount of Tk.2,12,59,831 (Two
Crore Twelve Lac Fifty Nine Thousand Eight Hundred Thirty One only ) for CSR related
activities.

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Check List:
No)Sector
1.
2.
3.
4.
5.
6.
7.

Education
Health
Disaster Relief
Poor Fund
Sports
Art and culture
Environment

8. Handicap Population
9. Internship Facilities
10. Others

Prime

Pubali

Shajalal

Social Islami

South East

Bank

Bank

Bank

Bank

Bank

Recommendation :After completing research our five commercial bank of Bangladesh about their
CSR activities, we have found that their CSR activities are limited within some
following sector Education, Health, Handicapped people, Environment, Support
to freedom fighters family, relief fund of disaster and internship facilities. But we
recommend the following sector where the CSR activities should be increase. Our
recommended sectors are

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 Provide training facilities to unskilled people to prevent unemployment

problem.
Producing of solar energy where electricity is not available.
Providing of developed technologies to farmer for increasing production of
crops.
Taking step to create awareness among society about some fatal social
problem like dowry system, eve-teasing, acid throwing, immature
marriage etc.
Our commercial banks are earning huge amount of revenue every year, they should
increase their CSR activities and spend more money for improving life standard of
vulnerable people of society.
Usually, Banks are operating their CSR activities individually. If the banks are start
their CSR activities together, they can initiate large project for developing our
society and in that way we will be more benefited through the CSR activities of
commercial banks.

Conclusion:For standard financial reporting we need to develop a Bangladesh Accounting Standard (BAS) of
CSR reporting and presentation. Banking Companies should participate in all prescribed areas of
CSR to show their real contribution in the economic development of the country. Financial
information should be trustworthy to all levels of interested users so all private banks should
disclose CSR information both monetary and nonmonetary, they should give more and detailed

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information about corporate CSR expenditure. Government is not beyond responsibility. So it

should take necessary steps to encourage private commercial banks to enhance their contribution
in the matter. As a guardian of financial market, Bangladesh Bank should monitor the activities
of banks corporate social responsibility and reporting.
In conclusion, it may be said that our private commercial banks corporate social responsibility
reporting practice is developing day by day. They are trying to follow the rules of finance act.
But their participation is not satisfactory in all areas. There are about 45% areas where no
contribution. So they must think about the issue of areas. Private commercial banks have a great
contribution in our economy so its a self introductory matter of them to report corporate social
responsibility information in the annual report to flourish their image in the society as well as to
develop an accountable society. However, the conclusion is subject to certain limitations noted
earlier and requires more sample and relevant data for further research.

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Table of Contents
Bank:-...................................................................................................1
Banking:-...............................................................................................1
CSR:-.....................................................................................................2
Benefits of CSR:-....................................................................................2
Disadvantage of CSR:-............................................................................3
Branding:...............................................................................................3
Branding with CSR:................................................................................4
Link between Branding and CSR:.............................................................4
Prime Bank............................................................................................5
Corporate Social Responsibilities (CSR) at a glance..................................5
Pubali Bank...........................................................................................9
Corporate Social Responsibility...............................................................9
Health Care............................................................................................9
Our other areas of Corporate Social Responsibility.................................10
Shahjalal Islami Bank............................................................................11
Corporate social responsibility :............................................................11
Education.............................................................................................11
Social Islami Bank................................................................................12
Social welfare......................................................................................12
Health.................................................................................................12
Education.............................................................................................12
Southeast Bank....................................................................................13
Corporate Social Responsibility.............................................................13
Social welfare......................................................................................14
CSR cost amount of Southeast Bank......................................................14
Health:................................................................................................15
Others:................................................................................................15
Check List:...........................................................................................16
Recommendation :-..............................................................................17
Conclusion:-.........................................................................................18

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Dhaka City College

Assignment
on
Accounting
Report on Corporate Social Responsibility
Submitted To:
Mr. Kazi Zahidul Haque
Lecturer
Department of Business Administration
Dhaka City College

Submitted By:
Farjana Islam Mou
____________
Signature
On Behalf of Group
Venus
Section: C5
Batch: 15th
Department of Business Administration

Date of Submission: 3rd June, 2013

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Dhaka City College

Assignment
on
Accounting
Report on Corporate Social Responsibility

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Group Name: VENUS

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NAME

ID NO.

Rezwana Tazmin

179

Md. Sakilur Rahman

180

Md. Omar Faruq

181

Saudia Amin Binti

182

Riyaz Uddin Ahmed

183

Md. Atiqur Rahman

184

Laila Arzuman

185

Md. Rahat Khan

186

Farjana Islam (Leader)

188

Sumaiya Akter

189

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