Retail Ticker Germany

 1st Half-Year 2009

Retail Development
Development of Prime Rent
Retail Figures
Short-Term Rental Cycle – High Streets
Retail Location Berlin
Due to its standing as a cultural and media centre, Berlin was
ranked among the world’s top 15 cities in a “Quality of Life” survey
carried out by global magazine Monocle. In keeping with this, Ber-
lin’s shopping landscape also now meets international benchmarks
and offers a multitude of modern and well-structured shopping
destinations. In spite of the tense economic situation, retail rental
prices have remained constant in 2009 at up to 220 euros.
Kurfürstendamm is Berlin’s most prominent 1-A retail location
and forms a shopping mile together with Tauentzienstraße. Here
you will find the globally renowned KaDeWe department store
as well as traditional chain stores and specialist shops, all of
which are part of a retail structure that has been built up over
several decades. Luxury watch manufacturer Rolex has opened a
single-label store in a 250-m2 retail space on the Kurfürstend-
amm. Prada is also opening its second start-up on the Kur-
fürstendamm. The Irish Ballymore group recently finalized its
plans for a transformation of the Kudamm-Karrée, and building
permits should be granted no later than the beginning of the
second quarter of 2009. The plan is to create a hotel, retail and
residential complex by 2012. The expansion of “The Corner” on
Knesebeckstraße proves the attractiveness of Kudamm side
streets. The level of demand has also remained stable on Tau-
entzienstraße. The rebuilding of the Tauentzienstraße 5 property
opposite KaDeWe will add considerable value to this side of the
street, which still requires more attractive new concepts to fur-
ther its development
In April 2009 the reopening of the Karstadt department store
will provide a major boost to what is traditionally the best sec-
tion of Schlossstraße and increase the attractiveness of one of
the most important retail locations in Berlin. This also applies to
the rebuilding of the neighbouring Wertheim department store
within the framework of the “Boulevard Berlin” project. There
are plans to build 250 retail units with a total sales area of
around 70,000 m2, with completion expected in 2011. It then
remains to be seen to what extent consumers will distribute
their cash in this street, which has the highest density of shop-
ping centres in Berlin.
Berlin: Development of Prime Rent
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Net rent for a virtual shop, 100 m² sales space ground floor, without steps and
columnfree frontage approximatly 6 m
Source: Kemper‘s Jones Lang LaSalle Retail
Alexanderplatz already has one major attraction thanks to the
success of the “Alexa” shopping centre, and the opening of the
“Die Mitte” project at the end of March 2009 will bring the
square closer to completion. The planned rebuilding of the D2
and D3 plots around the Park-Inn Hotel will complete the con-
struction activity in the square. It remains to be seen how far the
successful redesign of this location will impact the flow of shop-
pers and rental price development in the eastern part of the
capital. The Alexa centre has already been able to attract cus-
tomers away from the surrounding shopping centres.
Out of the top locations in Berlin, Friedrichstraße has one of the
highest percentages of chain stores at 72.9  %. This has been
further underlined by the opening of the “Upper East Side” cen-
tre with Douglas, Zara, Esprit, and Marco Polo. The arrival on the
street of Massimo Dutti with1,000 m2, Emporio Armani, and Bo-
Concept with 820 m2 is evidence of the trend towards more
high-end retailers. The hoped-for conversion of the existing car
showrooms should be an important factor for the further devel-
opment of the street. Mercedes-Benz is setting an example by
moving its representative office to Boulevard Unter den Linden.
Wilmersdorfer Straße is the only pedestrianised shopping mile
in Berlin. This retail location traditionally featured more local
shops, but the opening of the Wilmersdorfer Arcaden with more
than 100 shops has considerably expanded the retail offering
and increased customer dwell time. However, there has been
some criticism about the mix of tenants; there is certainly the
potential for higher-quality tenants here.
Hackesche Markt/Berlin Mitte is plainly a key attraction for
tourists and retailers. It started life purely as a trendy part of
town, but in the meantime it has developed into a more conven-
tional retail area with hip fashion labels and single-brand stores
of diverse lifestyle brands. Tourists and locals can stroll among
the many small shops and courtyards like in Covent Garden in
London or the Marais quarter in Paris. At more than 100 Euro/m2/
month, the rental prices are an indication of the growing vibran-
cy of the established brands that find their audience here.
Berlin: Retail Figures
Population (in thousands) 3,425 06/2008
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Population Development (in %) 1.0 2003-2008
Unemployment Rate (in %) 14.4 02/2009
Purchasing Power Index (in %)* 89.6 2009
Retail Purchasing Power Index (in %)* 93.9 2009
Retail Turnover Index (in %)* 104.0 2009
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*Germany = 100
Source: Statistical Offices, Federal Employment Office, GfK, BBE
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Retail Location Dusseldorf

Königsallee is one of the most frequented upmarket retail loca-

tions in Germany and is situated in Düsseldorf, the trade fair and
fashion centre. Around 40 % of the 110 shops that line the Kö
are well-known providers of luxury goods. In 2009 retail rental
prices have remained constant in primary locations, in spite of
the general downturn in the economy. In the very top locations
rents have even increased by 2.2 % to up to 230 euros.

Younger retail concepts such as H&M, Esprit and American Ap-

parel have been open for some time in the upper part of Königs­
allee between Bahnstraße und Grünstraße. The lower part of the
boulevard is still dominated by luxury labels. International
brands such as Prada, Tiffany, Bulgari and Gucci can be found
here as well as German fasion designer Willy Bogner, who has
has expanded his salesroom by a third. A major project under
discussion on the Kö is the extensive modernization of the Kö-
Galerie, which was opened in 1986. The intention is to create
larger store spaces by reducing the number of retail units from
100 to 90.
Access by car has been adversely affected by extensive road-
works in the lower part of Schadowstraße, but the upper pedes-
trianised part remains one of the most popular shopping streets
in Düsseldorf. Shoe retailer Reno will move into its new flagship
store at Schadowstraße 69 once building work is completed.
Gerry Weber will also move into Schadowstraße 20-22, which is
also currently under construction.

The most important project by far in the Düsseldorf Innenstadt
is the “Kö-Bogen”. In future this project should bring the two top
locations of Königsallee und Schadowstraße, which form the
central axis of Düsseldorf’s retail market, even more into the
centre. The Kö-Bogen surrounds the Schadowplatz and creates
the best conditions to become the most central inner-city space.
It is ideally integrated with these top locations and offers a
unique opportunity to complete and strengthen this axis in fu-
ture. Building work will start at the beginning of 2010. Two ar-
chitecturally impressive retail and office complexes, designed by
leading architect Daniel Libeskind, will then be built on the
9,300m2 site by 2012/13 and will represent a visual highlight in
the Düsseldorf city centre. The entire project will comprise
around 40,200 m2 of gross floor area. From the ground to the
third floor around 19,500 m2 is available for retail outlets and
restaurants, while offices will occupy from the fourth floor up-
wards. It offers enough room for powerful flagship stores of in-
ternational anchor tenants as well as a high-quality and diversi-
fied range of spaces with enormous appeal.
Demand remains unbroken for stores on Flingerstraße, the most
frequented shopping mile in Düsseldorf that has constant rental
price levels and low turnover. Young and trendy retail concepts
are typically found here. This trend has had a thoroughly positive
influence on neighbouring locations such as Mittelstraße, which
has experienced a marked improvement as a result. The space
previously used by More & More will in future be taken over by
s.Oliver, which is opening its first store in a top location in Düs-
seldorf. Tally Weijl will use the rental space previously occupied
by Springfield following a successful acquisition.
In January 2009 the Karlstadt-Carrée that lies on Benrather
Straße was officially handed over. The newly created retail space
will be fully used by fashion label Apropos. The opening of Karl-
stadt-Carrée will help bring a revival to the banking district,
which lies between Königsallee and the Düsseldorf Altstadt (old
town). Bang & Olufsen has already moved into Benrather Carree,
and Filippa K, Tiger of Sweden and Baby Kochs have moved into
Breite Straße.

Dusseldorf: Development of Prime Rent Dusseldorf: Retail Figures

Population (in thousands) 582 06/2008
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Purchasing Power Index (in %)* 119.8 2009
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Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
 Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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December 2008.
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Retail Location Frankfurt

Frankfurt am Main, famous as a financial and services centre of

international standing, has considerable attraction for the sur-
rounding area thanks to its position at the centre of the Frank-
furt-Rhine-Main business region. The retail centre also profits
from this and offers consumers a mix of cooperative, high-grade
and luxury stores. Contrary to the nationwide trend, Frankfurt is
one of the few cities to have achieved an increase in prime rents.
The current rental price is up to 270 Euro/m2/month.

Zeil, Frankfurt’s top location and one of the highest revenue-gen-

erating shopping streets in Germany, was still able to achieve a
3.8 % increase in rental prices year-on-year at a time of stagnant
rental price development. “MyZeil”, the new shopping and leisure
centre that was opened in February 2009, is a new spectacular
magnet for customers in Frankfurt’s 1a location. The centre’s 100
shops have increased Frankfurt’s retail space by around 50,000 m2,
considerably strengthening the Main metropolis as a retail loca-
tion. Even before the opening Frankfurt’s centrality was 20% high-
er than the national average, and it’s expected that this key indica-
tor will further improve in the Innenstadt after the opening of
MyZeil. The shopping centre has been ideally integrated with the
existing shopping mile. In addition it has been possible to achieve
an excellent mix of tenants and attract many retail concepts that
are new to Frankfurt Innenstadt. The 100 retail units offer a range
of goods that is targeted more at a younger, or young-minded,
audience. Tenants include The North Face, Sidestep and Peak Per-
formance, Tatuum, Replay, Napapijri, Run2, The Phone House and
Quiksilver. Such stores are well complemented by the two anchor
tenants Anson’s and Saturn. Its focus on the low-priced sector was
previously seen as the main drawback of the Zeil, but this will lose
significance with the opening of MyZeil. It’s expected that the
opening of the shopping centre will be an important factor in rais-
ing the attractiveness of the Zeil as a whole.
Rental price levels are constant in the Rossmarkt, Steinweg and
Biebergasse locations, which lend themselves well to retail con-
cepts in the upscale mid-price sector. However, the availability
of space is very limited here. Kids’ Glam & more, which special-
izes in clothes for small children, is a new arrival on Rossmarkt.
It was previously located on the Opernplatz.
Goethestraße is the luxury mile among Frankfurt’s top locations
and is where many of the top designers present their current
collections. Demand for retail space remains stable here, with
particular demand for small and medium-sized shops with space
of 60-100 m2 and 120-250 m2 respectively. There is only a lim-
ited availability of larger units, so luxury retail concepts that
require this kind of space also have to switch to the neighbour-
ing Fressgass.
There are no vacancies whatsoever in Fressgass at the same
rental price levels, as is the case in all 1a Frankfurt locations. As
well as numerous gastronomic concepts, retail concepts among
others have moved into this area from the expensive fashion
segment due to the above-mentioned reasons.
Building work has started on two project developments, one be-
ing the commercial building project at Fressgass 30. Around
1,600 m2 of retail space will be built here, spread over three re-
tail units. A manufacturer of high-quality consumer electronics
has been secured as anchor tenant and will open a flagship store
at the end of 2009. The other project is the development on the
corner of Fressgass/Börsenstraße. Hugo Boss and Tommy Hilfiger
will occupy the newly built space with their own flagship stores.
The opening of the shops on the site of the Frankfurter Volks-
bank is expected to take place in the first quarter of 2010.

Frankfurt: Development of Prime Rent Frankfurt: Retail Figures

Population (in thousands) 663 06/2008
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Purchasing Power Index (in %)* 113.5 2009
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Retail Purchasing Power Index (in %)* 107.8 2009
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Source: Kemper‘s Jones Lang LaSalle Retail
Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Frankfurt: with Key Data
Streets
Highwith
High Street Street
Primewith
RentPrime Rent (Euro/m²/Month)
(€/m²/Month) / % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian Precinct
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(
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est raße (
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Kurt-S chumache r-Straße
J

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U Ø 2003-2007 2007 2008
S ße Steinwe
g
ßea

Taunus- Zeil 112-114

estr

Anlage € 270 / 83 %
ltz

€ 220 / 80 %
Sto

16,000
€ 150 / 52 % Battonnstraße
Tau

e
raß
nus

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traß allu aße
anl

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das eG er Str
ß Berlin
ag

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chst
8,000
e

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Be
t hm

e Römer
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4,000
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U
a

str e
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0
s
c

ser Ø 2003-2007 2007 2008

Kurt-S

Gallus- Kai
Anlage Willy-Brandt-Platz
K818 Schöne Aussich
®
U t Goethestraße 26-28
8
K81 Maink
ai
16,000
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tr
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er S
12,000
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ße

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tle U
ai n a

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n

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lag

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e

0
Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008
Retail Location Hamburg
The retail market in Hamburg is spread over a number of top
shopping locations and provides a varied choice for customers.
The city centre is split into two parts: the eastern part is more
consumer-oriented with department stores and national and in-
ternational chain stores, while luxury and high-grade stores are
largely characteristic of the western part. Demand from retail-
ers for high-quality retail space in Hamburg remains high. The
prime rent increased to 230 Euro/m2/month, and is expected to
remain stable this year in spite of the poor economic situation.
The most important and most-frequented shopping streets in
Hamburg are the Spitalerstraße and the Mönckebergstraße. At
peak times up to 10,000 people visit these locations per hour.
Prime rents are relatively stable on Spitalerstraße at up to 230
Euro/m2, but there is more rental price fluctuation on Mönck-
ebergstraße, which has lower rents of up to 190 Euro/m2. The
last retailers to move here were Calvin Klein and Swarovski,
which leased 300 m2 and 68 m2 in Levantehaus respectively.
Early in the year O2 is taking over the former space of Fortis
Bank at Mönckebergstraße 27. In April renovation work will be-
gin on the so-called Hamburg-Pavillion. A long-time tenant of
the listed building was Burger King. After the reconstruction it
will become a cultural centre, housing the Hamburg Department
of Culture and a Starbucks coffee house. The well-established
Europa-Passage forms a connecting route to the western city
centre. The Block House steakhouse chain has opened a new
branch on Jungfernstieg.
In the western part of the city it is becoming even more difficult
for trendy labels targeted at younger consumers to find suitable
space. There is more interest in Poststraße and Gerhofstraße,
Große Bleichen and parts of Gänsemarkt, where prime rents are
around 150 Euro/m2 for almost every rental space. The Gänse-
markt is particularly appealing to tenants from the young fashion
and sports clothing segments, as illustrated by the recent arrivals
of Urban Outfitters, Replay and Northland. Gänsemarkt-Passage
has also been able to attract new tenants in the last few months,
such as Street One and Cecil and the Pandora jewellery store.
Hamburg: Development of Prime Rent
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Net rent for a virtual shop, 100 m² sales space ground floor, without steps and
columnfree frontage approximatly 6 m
Source: Kemper‘s Jones Lang LaSalle Retail
There is still a great deal of development on the Neuer Wall
luxury shopping-mile. Bornhold Haus filled the last building gap.
The commercial building will offer around 2,000 m2 of retail
space and should be opened early in 2009. Joop and St. Emile
are the tenants. Rental prices in the luxury sector are up 215
Euro/m2. In the last few months, potential tenants have turned
their attention to other locations because of the lack of space.
Hohe Bleichen has particularly profited from this. Hohe Bleichen
is still in a transformational phase and has been developing
well for some time now, as illustrated by the fact that an ar-
ray of prominent companies such as Prada, Chanel, Strenesse
and Ralph Lauren have moved into the area. Etro and Brunello
Cucinelli have recently leased space here. The Hohe Bleichen 9
and 11 projects and plans for another Hamburg Business Im-
provement District (BID) have a large influence on the develop-
ment of this district.
Ballindamm on the Inner Alster has increasingly developed into
a prime location for furniture shops. Banks previously dominated
the street, and many new shops have now rented space on the
ground floors of the financial institutions. The most recent arrival
was the Ulrich Stein furniture store in October, previously based
on Neuer Wall. Neuer Wall has lost its former function as a loca-
tion for furniture stores. At the end of last year Bulthaup relocat-
ed its store to Ballindamm 17. The German Wallpaper Institute
has opened a showroom in the freed-up space at number 10.
Hamburg: Retail Figures
Population (in thousands) 1,771 06/2008
Population Development (in %) 2.4 2003-2008
Unemployment Rate (in %) 8.7 02/2009
Purchasing Power Index (in %)* 106.3 2009
Retail Purchasing Power Index (in %)* 103.8 2009
Retail Turnover Index (in %)* 121.7 2009
��
Centrality Index (in %)* 117.3 2009
*Germany = 100
Source: Statistical Offices, Federal Employment Office, GfK, BBE
Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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December 2008.
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High SteetsHigh
Hamburg: with Key Data
Streets
High Street
Highwith Primewith
Street S Rent (Euro/m²/Month)
RentPrime
(€/m²/Month) / % of retail-chains / Chain Store Penetration Ratio (%)

Pedestrian
Pedestrian Precinct Precinct

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Place with with Pedestrian
Pedestrian Flow (Survey Flow: Surveyfrom
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Jones Lang LaSalle Retail)
Als
Stephansplatz ®
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e

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rg

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ergstr!
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.

rwall

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€ 215 / 69 % ®
U
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Klosterwall

S p eersort
Klosterwall
e

S
Stadthausbrücke € 195 / 88 % 0
Ø 2003-2007 2007 2008
€ 100 / 74 %
®
U Mönckebergstraße 13
Rödingsmarkt Steinstr.
12,000
®
U
ße
stra

8,000
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m

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ar k

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di n

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Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008
Retail Location Hanover
After Hamburg, Hanover is the second-largest shopping city in
North Germany and is currently experiencing stable demand in
its prime locations. There is an increasing demand for retail space
from companies in the textiles industry as well as accessories
stores. The ratio of chain stores in the Große Packhofstraße is
95.2 %, even more than Schildergasse in Cologne and the highest
level of all leading shopping miles in Germany. Prime rents, which
are attained in Große Packhofstraße and Bahnhofstraße, have
remained stable year-on-year at 180 Euro/m2/month. In 2009,
prime rents are expected to remain stable in spite of the poor
economic situation. According to a current study by the Madsack
publishing group on the attractiveness of the Hanover city centre,
people living in the Hanover region have a much more positive
view of the city compared to the previous study. The construction
projects as well as the varied choice in the city centre were cited
as the most positive factors.
Georgstraße and Bahnhofstraße are the most-frequented streets
in Hanover. Space on the consumer-oriented shopping streets is
in strong demand from national and international chain stores.
The young fashion label Mustang as well as the Triumph lingerie
and underwear company have leased space in Georgstraße.
A number of projects are shaping the development of the Große
Packhofstraße shopping street. Erdmann-Haus is being replaced
by a new building, which will provide modern retail space for up
to two tenants. Görtz and Görtz 17 have opened on 3,200 m2 of
space in the completed House of Görtz. Otherwise, the lingerie
chain Hunkemöller has leased more than 150 m2 and Accessorize
more than 50 m2 of the space formerly occupied by Xanaka. Gerry
Weber is opening a store around 1,000 m2 in size. Fossil opened a
store on a 220-m2 plot a few months ago. Building work is going
well on the former Heutelbeck, where s.Oliver will open for busi-
ness early this year.
Hanover: Development of Prime Rent
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Net rent for a virtual shop, 100 m² sales space ground floor, without steps and
columnfree frontage approximatly 6 m
Source: Kemper‘s Jones Lang LaSalle Retail
The reconstruction of Kröpcke-Center starts early 2009 with the
development of Kröpcke-Loch. This new project will give a new
look to the central plaza of the Innenstadt. The existing Kröpcke-
Center will be expanded into the newly created space. Behind a
new, more striking store frontage there will be more space for the
main tenant Peek & Cloppenburg as well as space for a further
five shops. According to contracts with the city, the building work
must be completed by the end of 2013.
Further along on Karmarschstraße, Hanover’s long-established
silverware store Vogelsang has opened its new shop. Sport Scheck
will renovate its branch during normal business operation.
The Ernst-August-Galerie was opened several months ago and
has so far been profitable for operating company ECE. Expecta-
tions have been far exceeded with around 35,000 visitors a day
and a larger catchment area than was originally assumed. Shops
in the city centre have also profited from the innercity location
of the gallery. The Kurt-Schumacher-Straße area has become
more important as a B-location. Besides BlueSky and Backyard, a
hairdressing salon has also leased space in Rosenquartier – to be
completed in March 2009.
Shop- and landowners on Luisenstraße are transforming the
street into a thoroughfare at their own cost. From early 2009
measures will be taken to cover the pavements with greenery
and to make them appear wider. The discussion about a renova-
tion or rebuilding of the Pavillion on Raschplatz also concerns
the route between the city centre and Raschplatz via the Lister
Meile. The development options range from improvements in fire
protection through extensive modernization to a complete rip-
out and build. As there are still unresolved questions over financ-
ing and the relocation of the tenant, the socio-cultural centre,
the project is still uncertain.
Hanover: Retail Figures
Population (in thousands) 518 06/2008
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Population Development (in %) 0.2 2003-2008
Unemployment Rate (in %) 9.5 02/2009
Purchasing Power Index (in %)* 102.0 2009
Retail Purchasing Power Index (in %)* 103.3 2009
Retail Turnover Index (in %)* 139.7 2009
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*Germany = 100
Source: Statistical Offices, Federal Employment Office, GfK, BBE
 Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
ƒƒ This diagram illustrates where Kemper’s Jones Lang LaSalle Retail estimate
each prime retail market is within its individual rental cycle as at end of
December 2008.
ƒƒ Markets can move around the clock at different speeds and directions.
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High SteetsHigh
Hanover: with Streets
Key Data
Highwith
High Street Street
Primewith
RentPrime Rent (Euro/m²/Month)
(€/m²/Month) / % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian
Pedestrian Precinct Precinct
®
U
Counting Place with Pedestrian
Flow (Survey Flow: Survey on13:00
Saturdays fromp.m.;
1:00 p.m to 2:00 p.m.
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er
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e

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e

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ad

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e

en
traß

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hofs

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e

Ø 2003-2007 2007 2008

straß

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The
arsch

Georgstraße 31-33
eg
!
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Karm
e

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Groß

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ße
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e
€ 160 / 62 %
Kno ch

aß Kaufhof
ße
iede

t 4,000
r

e rs e
ra
t

straß
ofs

Sophienstra
nd
en h

hlen ße
str a
Bur

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ll h

hstra
ße
Se
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Win
gs

Schu
uer

aß
e
traß

ße

0
str

Ø 2003-2007 2007 2008

s

latz
Rathenaustra
en
traß
e

ße

je-P
up

-Lil
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e

Gr

nns Große Packhofstraße 38

Ha
Prinzenstraße

traße
Ge

Am
Pferdestraße Kramers
org
e

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r aß

12,000
rkt
straß

e
hs t

ße
c

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e

stra
ars

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st raß er
rm

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ß
stra
mm

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Ma

g
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org
da

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traß
n

0 100 200 4,000

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hle

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pla
e

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Bo

tz
e

0
Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008
Retail Location Cologne

Cologne is the largest city in North-Rhine Westphalia and is one

of the most popular shopping cities in Germany due to its attrac-
tive shopping miles. The current economic situation has so far
had no appreciable effect on retail rental price levels; prime
rents have remained constant at up to 215 Euro.

Schildergasse and Hohe Straße, the two top retail locations

with a high ratio of chain stores, provide a wide choice of differ-
ent tenants focusing mainly on young fashion and footwear.
Practically every popular young fashion label can be found on
Hohe Straße, which is predominantly geared towards a young
audience. The Tamaris shoe label is taking over the former Geox
space early in 2009. Mobile phone operator O2 is also planning
to open a new 800-m2 flagship store on the corner of Hohe
Straße/Schildergasse. The space formerly occupied by Wehmeyer
on Schildergasse has been re-let to the Görgensgruppe, which
has opened another Kult multi-label concept store. Early in 2009
Roland-Schuhe is taking over the space previously occupied by
Pohland at Schildergasse 49 and is opening a flagship store on
around 2,000 m2. This will further consolidate the position of
Schildergasse as a leading footwear destination. At Hohe Straße
67 a new four-storey building with around 1,950 m2 of retail
space is being developed on the 440-m2 site, replacing an older
building. Textiles company C & A has already been signed up as
a tenant and will be opening a shop under the new chain-store
label Avanti. Construction work started in February 2008 and
should be completed in April 2009.
Ehrenstraße offers traditional shops but is largely dominated by
stores selling unusual and extravagant goods. This location is
becoming increasingly interesting for chain stores, however, and
the chain-store ratio has increased from 62.3 % to 67.3 % in the
past two years. The British fashion label Ben Sherman is one new
arrival. It has opened its first German store on Ehrenstraße and
offers menswear, womenswear and footwear collections on a
total space of 160 m2.
The main focus of Cologne Mittelstraße with its 70 largely high-
value shops is on fashion and footwear. A large number of well-
known brands are represented here. With constant rental price
levels, there has been a slight increase in the chain-store ratio
(from 55.5 % to 59.7 %). The most recent example is the young
fashion retailer Stefanel, which has taken over the Toni Gard-
Shop with retail space of 600 m2. A further new arrival is See-
berger & Schneider with its first hat shop at Mittelstraße 34. The
company is a new start-up of the companies Seeberger (Weiler),
which operates its own hat factory, and Friedrich W. Schneider
(Cologne), which owns the licence for the Stetson headwear
brand. Both will help sustain the high-quality focus of the loca-
tion.
Breite Straße has meanwhile become one of the most interest-
ing shopping streets in Cologne, and has been able to increase
its appeal in the last two years. In March 2009 bed company
Max Kühl opened a 1,000-m2 retail space in DuMont Carrée off
Breite Straße. The space at Breite Straße 42-46 will be converted
into a new residential, office and retail complex as part of a
new-building project. Breite Straße 100 is also expected to be
turned into retail space. There is considerable potential for an
increase in attractiveness here, thereby further strengthening
the passage between Ehrenstraße and Breite Straße.

Cologne: Development of Prime Rent Cologne: Retail Figures

Population (in thousands) 997 06/2008
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Purchasing Power Index (in %)* 109.2 2009
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Retail Purchasing Power Index (in %)* 105.4 2009
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Retail Turnover Index (in %)* 136.1 2009
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Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
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each prime retail market is within its individual rental cycle as at end of
December 2008.
ƒƒ Markets can move around the clock at different speeds and directions.
�
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High SteetsHigh
Cologne: withStreets
Key Data
Highwith
High Street Street
Primewith
RentPrime Rent (Euro/m²/Month)
(€/m²/Month) / % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian
Pedestrian Precinct Precinct
Counting Place with Flow
Pedestrian
(Survey Flow: Survey on13:00
Saturdays fromp.m.;
1:00 p.m to 2:00 p.m.
!
(
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! Counting Place with Pedestrian on saturdays from a.m. to 2:00 Source: Kemper's Jones Lang LaSalle Retail)

®
U
Ehrenstraße 41 (vorher 27a)
Stadtgarten U r sulastra ße
g

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ris
t op
lm -

16,000
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ra
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e
e
straß
arck
4,000
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g
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0
Ø 2003-2007 2007 2008
zo

Trankgasse U ®
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raße Komödienstraße
Zeu g hausst Burgmauer Breite Straße 91
Am Domhof
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U
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Ma g n € 85 / 58 %
g

€ 105 / 67 %
llernrin

12,000
Straß

€ 210 / 85 % Am Hof
zo
e

8,000
DuMont-
Hohen

Hohe Straße

Unter Goldschmied

Carré
Breite (
!
(
! Straße 4,000

Ehrenstraße (
!
(
! Opern
tz

Karstadt 0
achpla

Passagen Ø 2003-2007 2007 2008

€ 115 / 73 %
Offenb

Hohe Straße 90
®
U Mittelstraße Neumarkt (
!
(
!
Quatermarkt

Ru Galerie 16,000
d olf pla
tz Neumark Schildergasse
Große Sandkaul
Habsburgerring

t !
(
(
! 12,000

Neumark P&C Galeria 8,000

€ 75 / 60 % t ®
U Kaufhof
Im Laach
tra ße Lunge ®
U 4,000
Schaafens ngas se
Pipinstraße
0
€ 215 / 95 % Ø 2003-2007 2007 2008
Fleischmengergasse
Hohen

®
U Schildergasse 41 (vorher 77–79)
Neuköllne
staufen

Agrippastraße nbach 16,000

hle
Mü
rin

12,000
r S traß
g

h
ac 8,000
e

ub
0 100 200 Bla
® U Meter
®
U
4,000

0
Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008
Retail Location Leipzig

Almost 20 years after the reunification of Germany the univer-

sity city of Leipzig, along with Berlin, has developed into the
strongest retail centre in eastern Germany. On a national level,
Leipzig comes 15th in the ranking of the 20 cities with the high-
est retail rental prices. Leipzig is keeping pace with the general
trend in 2009 and will be able to maintain prime rental prices at
115 Euro/m2/month in spite of the poor economic outlook.

Petersstraße remains the strongest shopping location in Leipzig

in 2009 and achieves the highest rental prices due to continued
strong demand for attractive rental space. There is little fluctua-
tion of retailers in Petersstraße, a factor that reinforces the sus-
tainability of the location and makes it one of the top shopping
locations in the new federal states. Even large spaces such as
the former SinnLeffers site in Petershof are in strong demand
from potential new users.
There has been a constant positive development on Neumarkt,
which is experiencing an increased footfall frequency thanks to
the arrival of new concepts such as the Conrad-Elektronik Store
on three storeys, Gravis and The North Face, as well as depart-
ment stores Galeria Kaufhof and Karstadt. This is further sup-
ported by the direct access to Petersstraße via Mädler-Passage
and Messehof-Passage.
Grimmaische Straße has gained new momentum and attrac-
tiveness thanks to the recently completed project development
“Universitätsneubau” (university rebuilding) and its retail con-
cepts such as Promod, Starbucks and Puma, as well as the reno-
vation of the city’s second-oldest building, Handelshof, and its
new retail offerings including Tom Tailor and Gerry Weber. It is
Leipzig’s second-strongest location and is increasingly offering
visitors shopping with a modern flair. Prime rents in this location
are 110 Euro/m2/month.
While Grimmaische Straße and Petersstraße are geared towards
popular consumer goods, Nikolaistraße is more of a meeting
point for the trendy crowd. In this location there is a balanced
relationship between chain stores and regional retailers. The
most recent project on Nikolaistraße is the rebuilding of the TLG
in the Nikolaikirche area. The anchor tenant here is Motel One,
but the property will also accommodate other retailers such as
x-bags with around 420 m2 of space and “der Einseifer” with
36 m2. The opening of the new shop is planned for April 2009.
Thanks to its function as the main route from the central train
station to the Leipzig city centre, Nikolaistraße continues to
profit from a high footfall frequency.
The development of Hainstraße is less transparent at the current
time. There is little retail movement in the location at present
because of the uncertainty over the realization of the Höfe am
Brühl shopping centre. Like Nikolaistraße, Hainstraße presents
more of a trendy and young environment with regional retailers
and stores from smaller chains.

Leipzig: Development of Prime Rent Leipzig: Retail Figures

��� �������������
Population (in thousands) 512 06/2008
��������
Population Development (in %) 3.4 2003-2008
���

Unemployment Rate (in %) 16.0 02/2009

���
Purchasing Power Index (in %)* 83.8 2009

�� Retail Purchasing Power Index (in %)* 89.6 2009

Retail Turnover Index (in %)* 97.3 2009

�
���� ���� ���� ���� ���� ���� ���� ���� ���� ���� �� ��
���� ���� Centrality Index (in %)* 108.6 2009
Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
ƒƒ This diagram illustrates where Kemper’s Jones Lang LaSalle Retail estimate
each prime retail market is within its individual rental cycle as at end of
December 2008.
ƒƒ Markets can move around the clock at different speeds and directions.
�
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markets in their rental cycle.

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ground floor, without steps and columnfree frontage approximatly 6 m.

Leipzig: High
High Steets withStreets
Key Data
Highwith
High Street Street
Primewith
RentPrime Rent /(Euro/m²/Month)
(€/m²/Month) % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian Precinct
Pedestrian Precinct
Counting Place with Pedestrian Flow: Survey on Saturdays from 1:00 p.m to 2:00 p.m.
(
!
(
! Counting Place with Pedestrian Flow (Survey on saturdays from 13:00 a.m. to 2:00 p.m.; Source: Kemper's Jones Lang LaSalle Retail)
Löhrstra

Gewerbegebiet
Nordstraße

Gerberstraße

z
Tröndlinring Willy-Brandt-Plat Petzscher
Ja

Leipzig Hbf Mark

Promenaden S
e
co

r aß
ße
bs

r
tr

St

Tröndlinring Hauptbahnhof ge
aß

b ur
e

llee Wil Wi
Ja h n a d en
Ri

Tröndlinring l y -B lly-
r an
ch

Richard-Wagner- ra n Br
llee dt-P an dt- B
ar
ing

na S t ra
d -W

Ja h
Querstraße

ße P la t z
lerr

la t z
iring
ag
rde

n e r-

Georg
Goe

Pla

Brühl
tz
g
lerrin

€ 42 / 36 %
Hain
rde

€ 60 / 39 %
ße
Nikolaistraße
Goe

Schützens tra
straß

Katharinenstraße

Georgiring
e

tri
D it

straße

ch Littstraße
ße

rin D
g i
Georgiring

ttr
Ritterstra

ic
Goethe

hr Barfußgäß
ße

chen
tra

Salzgäßchen
ses

ing

Specks Georgiring
Klostergasse

Go
Dittrichring
Bo

tt s
Markt

che Hof
dstr Augus
a ße tuspla
tz
Querstraße
Petersstraß

Nikischplatz (
! Grimm
tusplatz

(
!
Tho m as k irch h
o f ais che Str Augustusplatz
Galeria .
ße

Grimmaische Straße 6-10

tra

Kaufhof
Augus
als

Neumarkt

€ 115 / 78 %
ntr

10.000
Ze

Grimm
e

els a ische
Ap

G (
!
(
!
€ 110 / 68 % r Stein
weg
spla tz
Burgstraß

la
tz
arte

Aug gustusp

ße Ra Kupfergasse Universität 5.000

Otto-Schill-Stra
n

tsfr
ustu

eis Leipzig
chu
e

Karstadt
Lurgensteins Steg

Au

Zim l s t r aße Joha

Univ

me Bu nnisg
rgp sse as se
rst Petersbogen Magazinga
e

raß latz
rsit äts

0
e e Ø 2003-2007 2007 2008
rstraß
aße

Schille
s

ße Golds
traße

Str

rstra chm idtstra Petersstraße 22

Rudolp Lotte
erger
Martin-Luther-R ing

hstr ß e
e

aße
aß
r
tst

Nürnb

10.000
in g R oßplat z
ne

er-R Augu
Luth
Ma

ste-S
rtin- chmid
Grünn ewaldstraße

tz
ße

Ma Roßpla t-Stra
ße
e w alds tra

g Seeb
er-Rin urgstr
-Luth
5.000
aße
tra ße Martin
0 100 chnitz-S200
au
Grü

Karl-T Meter
0
Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008
Retail Location Munich

The Bavarian state capital is still the top retail location in Ger-
many and demand for retail space remains as high as before.
Retailers are queueing up for locations in good positions, but
there are no vacancies to be found. Demand is particularly high
at present among textiles and telecommunications chain stores.
Footwear providers are also increasingly seeking suitable spaces.
Due to this pressure from the demand side, Munich has the
highest retail rental prices in Germany at 310 Euro/m2/month.
Compared to the previous year rents have increased by 10 Euro.
Rents are expected to remain stable in 2009 in spite of the poor
economic situation.

Demand for retail space is concentrated mainly on the Kaufinger

Straße and Neuhauser Straße, both consumer-oriented 1a loca-
tions with a footfall frequency of up to 12,500 per hour. Interna-
tional (fashion) chain stores are now seeking suitable retail space
here. However, this location has a relatively high ratio of tradi-
tional owner-managed companies, so the chain-store ratio is
only around 70 %. The renovated Oberpollinger was reopened at
the end of 2008. Highlights of the redesigned store are a selec-
tion of luxury suppliers, a champagne bar, a concierge area on the
ground floor and a new restaurant with a panoramic view. At the
beginning of 2010 telecoms operator E-Plus will take over from
Vodafone the 160-m2 retail space on Marienplatz. The Arcade
shopping arcade on Neuhauser Straße is being rebuilt with com-
pletion scheduled early in 2009. Shoe chain store Roland is the
new anchor tenant in a combined space of 900 m2.
For many retailers, the upmarket location along Theatinerstraße,
Weinstraße, Residenzstraße and Dienerstraße is a good alter-
native to Maximilianstraße, where there is a severe shortage of
space. Comptoir des Cotonniers has opened a 160m2 flagship
store on Theatinerstraße in the space formerly occupied by Bas-
setti. Blouse and shirt manufacturer Umani has opened a 160-
m2 store in Eillespassage between Residenzstraße and Theatin-
erstraße. LBBW Immobilien and Accumulata Immobilien
Develop­ment will start renovation work on Residenzpost in ear-
ly 2009. As well as offices and residential units, around 4,500 m2
of retail and restaurant space will be created in this prime loca-
tion. The renovation will be completed at the end of 2011. As a
result there will be more space available on Maximilianstraße.
Many international luxury labels continue to seek space on this
street, which is one of the most famous luxury miles in Germany
and offers a high-quality range of clothing, jewellery and acces-
sories. The Swedish clothing label Filippa K is expanding its own
retail space to 300 m2. Luxury mobile phone manufacturer Vertu,
owned by Nokia, has opened a 150-m2 flagship store.
The area around Rosenstraße and Sendlinger Straße will be en-
hanced by city quarter Hofstatt – Feel the City (formerly Mitten
in München). Around 11,000 m2 of retail and restaurant space
will be developed by 2011: the Kone fashion store has already
pre-leased 2,000 m2 for a young fashion chain store. The project
developers for the area, FOM Real Estate and LBBW Immobilien,
started work on the reconstruction of Stadthause Sendlinger
Straße at the beginning of the year and with completion sched-
uled for the end of 2010. On Rosenstraße Apple opened its first
Apple-Store in Germany.
The Rieger-City shopping centre on Isartor is gaining a new an-
chor tenant: Outdoor specialist Globetrotter is opening its first
store in southern Germany with a total retail space of 8,500 m2.

Munich: Development of Prime Rent Munich: Retail Figures

��� �������������
Population (in thousands) 1,354 06/2008
��������
��� Population Development (in %) 9.7 2003-2008
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Unemployment Rate (in %) 5.9 02/2009
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Purchasing Power Index (in %)* 136.8 2009

��� Retail Purchasing Power Index (in %)* 120.9 2009

��
Retail Turnover Index (in %)* 151.4 2009
�
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���� ���� Centrality Index (in %)* 125.2 2009
Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
 Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
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each prime retail market is within its individual rental cycle as at end of
December 2008.
ƒƒ Markets can move around the clock at different speeds and directions.
�
����

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markets in their rental cycle.

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ground floor, without steps and columnfree frontage approximatly 6 m.
U ®

High Steets
Munich: withStreets
High Key Data
Highwith
High Street Street
Primewith
RentPrime Rent /(Euro/m²/Month)
(€/m²/Month) % of retail-chains / Chain Store Penetration Ratio (%)
®
U
Pedestrian Precinct
Pedestrian Precinct
Counting Place with Pedestrian Flow: Survey on Saturdays from 1:00 p.m to 2:00 p.m.
!
(
(
! Counting Place with Pedestrian Flow (Survey on saturdays from 13:00 a.m. to 2:00 p.m.; Source: Kemper's Jones Lang LaSalle Retail)

Residenzstraße 17
aße

Königsplatz K ön
aße

ng
igs M iller-Ri
r Str

®
U pla t 16.000
e

z Brie
igstr
ß

-
Bare

nne
stra

von

r St r Vo n-d
e
Ludw

a ße r-T an 12.000
ar-
en
e

n-St r
ß

Os k

aß
Türk

e
stra

Brie 8.000
ser

nne
ße

splatz

r Stra
tra

Mei

Karls ße
-Ring
e
ens

raß

tr aße 4.000
n
Odeo

Brien
Luis

r St

uß

n er Str
a
Bare

ße
f-Stra

0
®
U Odeonsplatz Ø 2003-2007 2007 2008
e

tz
-Jose
Residenzstre

spla
.

So
straß

Seitzstra

ph ilian € 240 / 65 %
xim € 190 / 44 % Weinstraße 8
Franz

a
e

M tz
traß

p la
i e ns

ans
tiner

Elis
imili
os

ens
traße

Elisenhof tra la t a x 16.000

Ott

M
z

S ße hp
Thea

ac Fünf
llplatz
Bahnhofplatz

Le nb
®
U € 300 / 71 %
Höfe (
!
(
!
€ 250 / 60 %
12.000
M arsta

®
U
e,

e,

8.000
straß
tz

€ 310 / 69 %
Dienerstraß

®
U
p la

®
U Karlsplatz
K a r ls

Bayerstraße S MMaximilianhöfe 4.000

Stachus- aximil
Wein

EKZ
Karstadt
Neuha ia nstra
ße
Sonnenstraße

use r Str. !
(
(
!
0
Ø 2003-2007 2007 2008

Karstadt K!
aufi
(
(
!
nge
r St
raßMarienplatz
®U Kaufingerstraße 15
R in g

Schwanthalerstraße Galeria e S ® U
r-

Kaufhof 16.000
imm e

€ 150 / 50 %
a s-W

12.000
(
!
(
!
Tal
om
Son

8.000
tr.
Th
nen

rS
Isartor
e € 130 / 59 % S
4.000
stra

g
lin
ß

ße
nd chstra
e

0
Se Thiers Ø 2003-2007 2007 2008
Sendlinger Tor
Zw e

®
U
ib r

e Sendlinger Straße 3-5

aß en
üc

tr str
ns
k

aß
me
16.000
e e
aß Blu
str
urm
12.000
dw ße
Lin s tra
rdt 8.000
ha
0 100 200 Er
4.000
Meter
0
Source: Kemper’s Jones Lang LaSalle Retail Ø 2003-2007 2007 2008

®
U
S
®
U
Retail Location Nuremberg

The Nuremberg retail market continues to show healthy devel-

opment. Demand for retail space remains stable and is concen-
trated in the 1a locations. There is increasing demand for space
from companies in the textiles and telecommunications sectors.
Because of the shortage of available space there are no vacan-
cies in 1a locations. The prime rent increased by 10 Euro to 135
Euro/m2/month and is expected to remain stable this year in
spite of the poor economic situation.
Retailer demand for space is particularly high on the consumer-
oriented Karolinenstraße. With around 10,000 passers-by per
hour, this is one of the top locations in Germany. Within the last
five years the prime rent on Karolinenstraße has increased sig-
nificantly by around 17 %. This is because the space available is
unable to satisfy demand. The two new flagship stores of Thalia
and Mister+Lady have been opened in the meantime. Companies
that are unable to find suitable space in Karolinenstraße in some
cases turn to Breite Gasse. This area has experienced increased
dynamic in the recent past, as evidenced by the new branches
opened by Ecco, Geox, Das Depot, Hair Fashion and Crämer & Co.
The rent in Breite Gasse increased over the year by 10 Euro to
120 Euro/m2/month. A Frida supermarket has opened on an
800m2-space in City-Point.
In the previous year Kaiserstraße and Königstraße had the low-
est chain-store ratios. But increased demand from chain stores
means that the current ratio on Kaiserstraße has increased by 3
percentage points. The specialist furniture store Reim is vacating
its 1,500 m2 premises and in the last few weeks has been selling
off its remaining products. The premises are now completely va-
cant. In Königstraße the Pandora jewellery store has leased
120  m2. Meanwhile construction work has started on the K-
Quadrat project between the consumer-oriented Königstraße
and the upmarket Kaiserstraß with its more exclusive retailers.
The old buildings are now in the process of being demolished. By
the beginning of 2011 office spaces and around 1,000m2 of retail
space will come onto the market.
A new retail concept is being developed for the Maximum shop-
ping centre on Färberstraße. Around a third of the space is va-
cant, so owners GWB Immobilien AG plan to focus more on shops
selling lighting, furnishings and home accessories. The Admira-
Center shopping centre on Fürther Straße opened at the end of
2008. Around 14 shops have leased space in the total premises
of 15,500 m2.

Nuremberg: Development of Prime Rent Nuremberg: Retail Figures

��� �������������
Population (in thousands) 504 06/2008
��������
Population Development (in %) 2.1 2003-2008
���

Unemployment Rate (in %) 8.6 02/2009

���
Purchasing Power Index (in %)* 104.7 2009

�� Retail Purchasing Power Index (in %)* 102.9 2009

Retail Turnover Index (in %)* 142.9 2009

�
���� ���� ���� ���� ���� ���� ���� ���� ���� ���� �� ��
���� ���� Centrality Index (in %)* 138.8 2009
Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
 Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
ƒƒ This diagram illustrates where Kemper’s Jones Lang LaSalle Retail estimate
each prime retail market is within its individual rental cycle as at end of
December 2008.
ƒƒ Markets can move around the clock at different speeds and directions.
�
����

ƒƒ The diagram is a convenient method of comparing the relative position of

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markets in their rental cycle.

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��

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ground floor, without steps and columnfree frontage approximatly 6 m.

®
U
High Steets with
Nuremberg: HighKeyStreets
Data
Highwith
High Street Street
Primewith
RentPrime Rent /(Euro/m²/Month)
(€/m²/Month) % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian Precinct
Pedestrian Precinct
Counting Place with Pedestrian Flow: Survey on Saturdays from 1:00 p.m to 2:00 p.m.
!
(
(
! Counting Place with Pedestrian Flow (Survey on saturdays from 13:00 a.m. to 2:00 p.m.; Source: Kemper's Jones Lang LaSalle Retail)

Hallerwiese Irr e Kaiserstraße 11-13

ben

F ü nfe rplatz

Grübel straße

g rstraß asse Ju de gasse

ber Weinmarkt Binderg n
Heugäßchen
Neutorgra

iers 12.000
e

Ge
W i nk

Am H Martin-Treu-Straße
Karlstraße

allerto
lers

r 8.000
Max
traße

pla Obstgasse Tucherstr aß e

nsteg

tz
Weintraubengas
se
Kette

4.000
Winklerstra

ue Gasse
ben

Kliniken
Un Hans-Sachs-Gasse Ne
Dr. Erler -Weg
orgra

te r erger
e

tzenb
ück

GmbH eK
Hauptmarkt

re u - Ka 0
Leo
x br
Westt

Ø 2003-2007 2007 2008

Kasper- zga Spitalg a sse
ße

sse € 70 / 58 %
Ma

Hauser-
ße

Kon Platz
tum
erstra

azg Vordere Insel Schütt

arte Pegnitz Karolinenstraße 21-23
n
Walth

®
U
ße(
Kaiserstra !
(
! 12.000
Gewe
en a ss e rbem
ra b € 130 / 82 % Lederg F i ndelgasse u se
t or
g Hintere € 135 / 82 % Am um
a s se

Kat sp 8.000
er ha
er

rine la t
Lorenzkirche
au

z z
plat Kat nklost
neng
ittl

s ® Karstadt
eph
U
tor
Sp

har er
Jos
Pfannenschm
er

ine
N on

4.000
ittl

nga
tz Karolinen !
( straße
erspla (
Sp

! sse
s-/ Hefn
se
n

g as
e

ger Ludwig
ab

e € 85 / 55 %
rgr

0
hl otf Brunnengasse
Ø 2003-2007 2007 2008
o

Sc
ient

Breite Gasse
(
! (
!
Mar

Weißer Turm !
(
(
!
iedsgasse

Königstraße 40
Kö

sse

®
U Galeria
tz

nig

F raue Kaufhof
e sga
spla

City-
Jak

n g as s 12.000
hof

e n
Johan
str
ob

Point
er
k ob

Bau

n
spl

u
a

rabe
rma

ße
Ja

€ 120 / 81 % asse
atz

ße

stra Peuntg
Am Gräslein

8.000
wig
igsto

storg

Lud K l aragasse
e € 100 / 80 %
Lud

Kön

raß
König

ost se
Ott Schottengas
wig

aße

4.000
ße
traß

Luitpold st r a
stra

rstr

®
U Pfeifergasse
bühls
stor

Kolpingga
Grasersgasse
ße

or Färbe

Kla

Am Frauentorma u sse ss
Bahnhofstraße
0
König

enp
ri

Plä er Ø 2003-2007 2007 2008

Gleiß

rre Frauentormauer latz

A m P l är r Hintere Sterngas
e Färbert

re r Sterntor se
Frauentorg Opernhaus tz
raben spla Breite Gasse 14
Nürnberg Hauptbahnhof ahnhof
aße
St e

®
U
Frauentorgrab B
Zeltnerstraß

®
in b ü

en U
tr

12.000
Zufuhrs

San
Lessingstraße
hle

dstr
aße
Tafelhofstraße
r St

Hbf.
ße

S
raß

8.000
ßstra

Schanz e
e

äc kerstra Sand tstraß

ß straß Eilgu
100 e
Krau

0 200 e 4.000
Meter Nürnberg Hbf

Source: Kemper’s Jones Lang LaSalle Retail 0

Ø 2003-2007 2007 2008
Retail Location Stuttgart

Stuttgart is an attractive retail location both for retailers and

consumers. National and international chains stores are increas-
ingly seeking space in prime locations, where there are currently
no structural vacancies. Demand is particularly high from com-
panies in the textiles, footwear, pharmacy and accessories sec-
tors. New flagship stores of fashion labels such as Mango and
Promod have helped raise the attractiveness of the Stuttgart city
centre. The prime rent, which is achieved in Königstraße, is at a
stable level compared to last year at 230 Euro/m2/month and is
expected to remain stable this year in spite of the poor eco-
nomic situation.

Demand for retail space in Stuttgart is at its highest on König-

straße, a highly frequented location with a mix of popular con-
sumer and high-quality shops. The street is one of the most-
visited pedestrian zones in Germany and provides a high
dwell-time quality. The Phoenixbau office and retail building on
the site of the former Landesbank has now been completed and
has considerably raised the value of the lower part of König-
straße. The tenants Hugendubel (4,000 m2), Görtz (2,300 m2) and
specialist department store Müller (4,000m2) have moved in. The
clothing provider Mustang has also leased Königstraße 3.
There is continued high demand for space on Stiftstraße, which
tends to be a location for higher-quality retail concepts and has
the second-highest prime rent in Stuttgart of 200 Euro/m2/
month. The French beauty- and skincare label L’Occitane has
opened a 50 m2 store on Stiftstraße. Demand is also high for the
well-frequented Schulstraße, which is dominated by restaurants
and popular consumer goods. Demand has increased on Hir-
schstraße after its value was enhanced through the arrival of
baby and children clothing providers Jako-O and Dolzer. On Cal-
wer Straße Guess has opened the first Accessoires shop with
55 m2 of retail space. The Danish fashion label S’nob has opened
its first shop in Germany on Tübinger Straße.
There are currently a few plans for shopping centres that would
complement the existing retail landscape in the city centre. But
these plans have also provoked criticism from Cityinitiative,
which represents Stuttgart retailers, over the high volume of
retail space. In Quartier S between Paulinenstraße, Marien-
straße, Tübinger Straße and Sophienstraße there are plans to
build a shopping centre with around 27,000 m2 of retail space,
along with offices and residential units. The Interessengemein-
schaft Königstraße (syndicate) has taken a very critical view of
this centre, where space for 85 shops and six anchor tenants is
to be created, as Stuttgart already has a relatively high ratio of
retail space per inhabitant. Construction work is expected to be-
gin by the end of 2009. Another shopping centre is under discus-
sion for the area Stuttgart-21, where an investor syndicate is
planning total retail space of around 50,000 m2. However, there
are still ongoing political discussions about the parking situa-
tion. With regards to Breuninger’s Da-Vinci project, the size of
the office space is under discussion. There are plans for a further
8,500 m2 of retail space.

Stuttgart: Development of Prime Rent Stuttgart: Retail Figures

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Population (in thousands) 598 06/2008
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��� Unemployment Rate (in %) 6.0 02/2009

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Purchasing Power Index (in %)* 112.6 2009
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Retail Purchasing Power Index (in %)* 107.3 2009
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Retail Turnover Index (in %)* 140.1 2009

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���� ���� Centrality Index (in %)* 130.5 2009
Net rent for a virtual shop, 100 m² sales space ground floor, without steps and *Germany = 100
columnfree frontage approximatly 6 m Source: Statistical Offices, Federal Employment Office, GfK, BBE
Source: Kemper‘s Jones Lang LaSalle Retail
 Short-Term Rental Cycle – High Streets
Source: Jones Lang LaSalle GmbH

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Note:
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each prime retail market is within its individual rental cycle as at end of
December 2008.
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markets in their rental cycle.

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ground floor, without steps and columnfree frontage approximatly 6 m.

High SteetsHigh
Stuttgart: with Key Data
Streets
Highwith
High Street Street
Primewith
RentPrime Rent (Euro/m²/Month)
(€/m²/Month) / % of retail-chains / Chain Store Penetration Ratio (%)
Pedestrian Precinct
Pedestrian Precinct
Counting Place with Pedestrian Flow: Survey on Saturdays from 1:00 p.m to 2:00 p.m. ®
U
(
!
(
! Counting Place with Pedestrian Flow (Survey on saturdays from 13:00 a.m. to 2:00 p.m.; Source: Kemper's Jones Lang LaSalle Retail)

Königstraße 38
rten

B2
ga

e 7 Stuttgart Hbf 12.000

raß
loß

st
He

erg
Sch

gsb
rd

Krie
we

Katharinenhospital Mittlerer
Am

8.000
g

ße

str aße Hbf. Arnulf-Klett-Platz Schloßgarten

a
st r

erg S
Heg gsb U ®
e rich

els traß Krie Staatsgalerie 4.000

Fried richstraß Fried

e Sch
Heg elp latz iller
stra
U®
Galeria ße
0
Kaufhof Sc
®
U h ill
Ø 2003-2007 2007 2008
straße

e rs
tra G
ße eb
ha rd-M
en

ülle
Stiftstraße 1
Holzgart

r- P
latz 12.000
e
traß

Keplerstr.
Kie

-S

®% U
Büch

€ 230 / 71
nes

uer

8.000
ena
traß
se

ße
nstra

Berliner Platz
-Ad
e

Oberer
str

U ®
rad

Ki Pla 4.000
®
ß

en Schlossgarten U
e

n Schloßplatz
nig

Liederhalle ie Pla
Kon

es nie
U ® tr ®U
Kö

e aß
t raß e 0
loßs Pla Ø 2003-2007 2007 2008
Sch n
e
ße

ie
raß
a

®
U
rast

Berliner Platz
-Str

€ 80 / 31 %
e
aß

® Schulstraße 2
We

U
u er

!
(
Str

(
!
S € 200 / 68 %
ena

tif
Fr i

tst
er

12.000
-Ad

l sa
tz

r
lw
-E

s-S a
rad

Sc ( ße
Ca

tr a
hu !
(! B27
Kon

ße Stadtmitte 8.000
l
e

Karstadt stra ®
U Charlottenplatz
aß

S
r

ß!(e
ast
ße

(
!
ße

(
! ®
U
Olg
s t ra

t ra

(
! 4.000
S

Ch
inz

ter

arl
aß
npr

ott
tz

ße

ät
Str

U® en
lp la

t st

aße
Kro

tra

s
up

0
ale
üh

Rotebühlplatz aß
Ha

Ø 2003-2007 2007 2008

tr
hs
hm
teb

Ro e
tr

ers

€ 150 / 72 %
Sc

sc

nd

xa
a

Hir

le
B27

aße Olgaeck A Calwer Straße 35 ®

bü hlstr Galeria U
Rote Kaufhof
®U Rathaus U ® 12.000
S
aße
Pa
Silb

€ 90 / 53 %
uli

er S tr

e
raß
erb

ne

8.000
nst
ße

a
ns

rine rstr
urg

tra

b in g

e tha ke
raß nec
ße
stra

rgst Ka
an
Tü

0 100 sbu
200 4.000
ße

R e in Meter
D

Source: Kemper’s Jones Lang LaSalle Retail 0

Ø 2003-2007 2007 2008
®
U

®
U

®
U
 Retail Prime Rents in Germany‘s Major Retail Locations
Prime Rent in Euro/m²/Month
Trend
Rank City, Street 2008 H1 2009
for the next 6 months

1 Munich, Kaufingerstraße 300 310 è

2 Frankfurt, Zeil 260 270 è

3 Dusseldorf, Königsallee 225 230 è

4 Hamburg, Spitalerstraße 215 230 è

5 Stuttgart, Königstraße 230 230 è

6 Berlin, Tauentzienstraße 220 220 è

7 Cologne, Schildergasse 215 215 è

8 Hanover, Georgstraße 180 180 è

9 Nuremberg, Karolinenstraße 125 135 è

10 Leipzig, Petersstraße 115 115 è

Prime Rent: Net rent for a virtual shop, 100 m² sales space ground floor, without steps and columnfree frontage approximatly 6 m
Source: Kemper’s Jones Lang LaSalle Retail
Nicole Römer
Teamleader Retail Leasing Berlin
Berliner Freiheit 2
10785 Berlin
Tel +49 (0) 30 2039803 18
nicole.roemer@kempers-jll.net
Marc Quest
Teamleader Retail Leasing Cologne
Schildergasse 120
50667 Cologne
Tel +49 (0) 221 2775 27
marc.quest@kempers-jll.net
Marc Alfken
Head of Retail Leasing
Frankfurt and Germany
Wilhelm-Leuschner-Straße 78
60329 Frankfurt
Tel +49 (0) 69 2003 2322
marc.alfken@kempers-jll.net
© Copyright Kemper’s Jones Lang LaSalle Retail GmbH 2009
Andreas Siebert
Teamleader Retail Leasing Dusseldorf
Königsallee 92a
40212 Dusseldorf
Tel +49 (0) 211 51877 157
andreas.siebert@kempers-jll.net
Olaf Titze
Teamleader Retail Leasing Leipzig
Petersstraße 12-14
04109 Leipzig
Tel +49 (0) 341 226 33 22
olaf.titze@kempers-jll.net
Doris von Muschwitz
Head of Retail Leasing Germany
Wilhelm-Leuschner-Straße 78
60329 Frankfurt
Tel +49 (0) 69 2003 1079
doris.vonmuschwitz@kempers-jll.net
Sebastian Kohlhoff
Retail Leasing Hamburg
Oberbaumbrücke 1
20457 Hamburg
Tel +49 (0) 40 350011 706
sebastian.kohlhoff@kempers-jll.net
Susanne Falk-Hess
Teamleader Retail Leasing
Munich and Nuremberg
Leopoldstraße 11b
80802 Munich
Tel +49 (0) 89 384070 17
susanne.falk-hess@kempers-jll.net
Helge Scheunemann
Head of Research Germany
Oberbaumbrücke 1
20457 Hamburg
Tel +49 (0) 40 350011 225
helge.scheunemann@eu.jll.com
Kathrin Grätz
Teamleader Retail Leasing Hanover
Georgstraße 56
30159 Hanover
Tel +49 (0) 511 12370 13
kathrin.graetz@kempers-jll.net
Stefan Weiß
Teamleader Retail Leasing Stuttgart
Kleiner Schloßplatz 13
70713 Stuttgart
Tel +49 (0) 711 900370 11
stefan.weiss@kempers-jll.net