PROJECT REPORT

On
PERCEPTION AND BUYING BEHAVIOUR OF MODERN
CONSUMER TOWARDS PERSONAL CARE PRODUCT
SUMITTED TO
PUNJAB UNIVERSITY, CHANDIGARH
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE

MASTER OF COMMERCE
(session 2015-2016)

SUBMITTED BY
NEHA DHIMAN
UN. ROLL NO. 44376
M.COM (2nd SEM)

POST GRADUATE DEPARTMENT OF COMMERCE

GURU GOBIND SINGH COLLEGE FOR WOMEN
SECTOR 26, CHANDIGARH

ACKNOWLEDGEMENT

I take this opportunity to express my profound debts of gratitude and

obligation, to my esteemed guide the faculty of Institute of GURU GOBIND
SINGH COLLEGE FOR WOMEN, for her most valuable help and creative
suggestion at all stage of my work. His learned advice and guidance
always kindled inspiration in the face of difficulties encountered in the
course of this research work.
I would also like to thank almighty god for blessing showered on
me during the completion of Dissertation Report.

I am also thankful to Dr. Jaspreet Kaur, Head Of Department of Commerce

for allowing me to work on this project and for her kind help always.

I am highly grateful to my all lecturers and dedicated staff of Institute for

their kind helps from time to time.

I am also thankful to the respondents, all my friends and also to various

Shop keepers and market experts for their kind and valuable guidance,
whom I consulted for my present work.

( Ms. NEHA DHIMAN )

PREFACE
M.COM is a stepping-stone to the ground career and to develop
good skills, it is necessary that the theoretical knowledge must
be supplemented with the exposure to the real environmnent.

Theoretical knowledge just provides the base and its not

sufficient to produce a good manager thats why the practical
knowledge is needed.

Therefore the research project is an essential requirement for the

students of M.com. This research object not only helps the
students to utilise their skill properly and learn field realities but
also provide a chance to the organisation to find out talent among
the bidding managers in the very beginning.

I have found this project report that reflects my own learning

process, beginning with the fundamentals and infused with the
benefits, advancements of data collection and analysis of
collected data.

The project work is an attempt to provide a lucid but technically

sound and comprehensive project report on the topic. I have
endeavoured to explain the fundamental of the projects topic in
properly illustrated manner.

EXECUTIVE SUMMARY

The first and most objective of my study is comparative study of

perception and consumers buying behaviour regarding personal care
products. The study of consumer behaviour is the most important factor
for marketing of any goods and services. The consumer behaviour suggest
how individual, groups and organization select, buy, use and dispose of
goods, services, ideas or experience to satisfy their needs and wants. It
also clues for improving or introducing products or services, setting price,
devising channels etc.

Since liberalization 100% FDI is allowed in India. This has attracted

foreign companies to penetrate the Indian market. The marketers always
look for emergent trends that suggest new marketing opportunities and
here in India a lot of opportunities are available.

The personal care sector is one of the best and important sectors at the
present time. There is a lot of future opportunity in this sector. The
increasing trend of different cosmetic products, beauty care products, skin
care products, hair care products etc fuels the market growing opportunity
for cosmetic products.

From the last couple of years, the demand of personal care products is
not only increase in only women but also it increases in men.e.g. Himani
Fair and Handsome- mardon wali fairness cream. Like that there are
many opportunities has been arising and change is made in consumers
perception

CONTENTS
Acknowledgement
Executive summary
CHAPTER:1
INTRODUCTION............................................................................
.........1-3
CHAPTER:2 BACK GROUND OF
STUDY......................................................................4-8

History

CHAPTER:3 LITERATURE
REVIEW..............................................................................9-11
CHAPTER:4 RESEARCH
METHODOLOGY....................................................................12-18

Objectives
Scope
Need of study
Limitations

CHAPTER:5 COMPANY
PROFILE...............................................................................1934

Cosmetic companies (world wide)

Indian cosmetic companies

CHAPTER:6 DATA ANALYSIS AND

INTERPRETATION...................................................35-44
CHAPTER:7 FINDING AND
CONCLUSIONS....................................................................45-47
CHAPTER:8
SUGGESTIONS.............................................................................
..............48-49

BIBILIOGRAPHY............................................................................
...............................50

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