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EXECUTIVE SUMMARY
Introduction
The goal of this report is to propose a different or more effective means
of communication from Student Clubs and Organizations to students.
Provide research to increase student organization registrations by:
Comparing SLCC webpages with other local universities
Utilizing student preferred methods of communication
Recommending any other feasible options to improve the awareness
of benefits and opportunities SLCC Student Clubs and Organizations
provides.
Research
Research results show keywords and links that average students look
for in a collegiate website are different on the SLCC website compared
to other colleges and universities. Survey results show 100% of SLCC
traditional and non-traditional students do not use Orgsync. SLCC club
contact information was obtainable without having to interact with
club webpages. Other colleges and universities located the club contact
information in the club webpage. Most SLCC club descriptions were
vague and brief compared to other colleges and universities. Bruinmail
is the majority preferred method of communication in receiving
possible benefits and opportunities from Student Clubs and
Organizations.
Recommendations
1. Mirror common university keywords for webpage links to Clubs
and Organizations.
2. Create an Orgsync description and link within the SLCC Clubs
and Organizations main webpage.
3. Relocate club contact information on each club webpage.
4. Provide more detailed club descriptions selling club ideals to
possible student recruits.
5. Stick with Bruinmail as main method of communication but
showcase the benefits of Clubs and Organizations in the subject
titles.
TABLE OF CONTENTS
Executive Summary ................................................................................ i
Introduction ....................................................................................... i
Research ............................................................................................. i
Recommendations ............................................................................. i
Table of Contents ................................................................................... ii
Introduction........................................................................................... 1
Purpose ............................................................................................. 1
Findings ................................................................................................. 2
Survey of SLCC Students .................................................................. 2
Survey Results Findings ................................................................... 5
Social Media Guidelines and Tips from Kent State University ....... 8
Limitations............................................................................................. 9
Recommendations ................................................................................. 9
Further Research ................................................................................. 10
Conclusion ........................................................................................... 10
Bibliography ......................................................................................... 11
Appendix .............................................................................................. 12
INTRODUCTION
Purpose
SLCC student registration has increased
over the last few years and is now more
than 36,000 students and the largest
student body in the state of Utah. SLCC
Student Clubs and Organizations have
experienced decreases in student
registrations even though SLCC
registrations have increased. The goal of
this report is to propose a different or more effective means of
communication from SLCC Student Clubs and Organizations to
students.
Provide research to increase student organization registrations by
comparing SLCC webpages with other local colleges and universities.
Student preferred methods of communication.
Recommending solution to improve the communication of benefits and
opportunities SLCC Student Clubs and Organizations offers.
FINDINGS
Survey of SLCC Students:
A survey was completed targeting student categories. The initial
question is to get a general idea of the category of students that are in
SLCC Student Clubs and Organizations so we can pinpoint differences
in communication. The categories included; International, Traditional,
Non-Traditions, and Concurrent students. Results from the survey
included the following:
Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync
0%
66.67%
80%
0%
0%
0%
20%
0%
100%
80%
80%
67%
67%
60%
33%
33%
40%
20%
20%
0%
0% 0%
0%
International Students
0%
Traditional Students
Student Life
Financial Aid
0%
0%
0% 0%
Non-Traditional Students
SLCC Website
0%
Concurrent Students
Orgsync
0%
0%
50%
0%
Concurrent Students
Personal Email
0%
Bruinmail
0%
Canvas
0%
Text Messages
0%
Other Social Media 33.33%
100%
60%
50%
50%
100%
100%
90%
80%
70%
60%
60%
50%
50%
50%50%
50%
40%
40%
33%
30%
20%
10%
0%
0%
0%
International Students
Personal Email
0% 0%
Traditional Students
Bruinmail
Cavas
0%
0% 0% 0% 0%
Non-Traditional Students
Text Messages
Concurrent Students
Social Media
Note: This question for students that are members of SLCC Student
Clubs and Organizations shows communication is preferred through
SLCC whether it be Bruinmail or Canvas for majority of students.
Traditional students prefer Personal Email but Bruinmail is still a
high enough percentage to stick with Bruinmail.
70%
60%
50%
40%
33%
30%
22%
20%
11%
10%
0%
0%
International Students
0%
Traditional Students
Student Life
Financial Aid
0%
0%
Non-Traditional Students
SLCC Webste
0% 0%
0%
Concurrent Students
Orgsync
80%
70%
60%
50%
50%
55%
45%
40%
25%
30%
25%
25%
20%
10%
0%
0%
International Students
Traditional Students
Personal Email
Bruinmal
0%
Non-Traditional Students
Canvas
0% 0% 0%
Concurrent Students
Text Messages
Be Sensible
Be Vigilant
Be Available
Be Interesting
LIMITATIONS
Due to time constraints only 1 survey was feasible to process.
44 surveys completed and recommendations are based of significant
percentage margins of the results.
Representative from Student Life was only available for a short period
of time during initial survey process.
RECOMMENDATIONS
Mirror keywords Clubs and Organizations that have been used by
other universities webpage links. This reduces student research
confusion from site to site. Success of this recommendation can be
measured by adding this link name and comparing the visits to the
current links Student Activites/Clubs and Student Life and
Leadership.
SLCC Clubs and Organizations webpage should have an easily
recognizable Orgsync registration link. This, with a brief description
of Orgsync, will promote registration as the first step of the club
registration process. Success of this recommendation can be measured
by comparing previous website visits and registration analytics to
future website visits and registrations
Move contact information for respective clubs to the individual club
webpages. This forces students to interact with each club webpage to
find contact information. Success of this recommendation can be
measured by tracking club webpage visits and comparing visits to
previous visits per month.
More detailed club descriptions. Compared to other universities the
SLCC club descriptions were rather short. Clubs need to sell their club
to students looking to join clubs.
Bruinmail is the majority preferred contact method from students.
However, coordinating some communication with Financial Aid
Offices and the International Student Office could enhance student
interaction with Student Life and Leadership as well as Clubs and
Organizations. Success of this recommendation can be tracked by
asking students how they found out about Student Clubs and
Organizations and keeping track of each location.
FURTHER RESEARCH
Traditional and Non-Traditional students show that 0% are aware of
or use Orgsync to explore Student Clubs and Organizations for
benefits. There could be disconnect through the current electronic
communication process to students on Orgsync and the benefits of
Student Organizations that should be further researched.
CONCLUSION
The small things can have a large impact when it comes to a large target
group. Keeping student research topics universal to the industry is vital
to get the initial student awareness for benefits and opportunities. This
report focuses on some feasible simple recommendations that could
lead to an increase in student interaction at no cost to the organization.
Offices like Financial Aid DO NOT change keywords and naming from
university to university because Financial Aid is known for benefits.
Keep this in mind when creating web links, social media, emails,
posters, and other forms of communicating SLCC Student Clubs and
Organizations benefits and opportunities.
BIBLIOGRAPHY
Weber State University
http://weber.edu/
Southern Utah University
http://suu.edu/
University of Utah
http://utah.edu/
Utah State University
http://www.usu.edu/
North Michigan University Quick Tips for Long Lasting Student
Clubs
http://www.nmu.edu/organizations/building-organization-lasts
Kent State University Social Media Guidelines and Tips for Student
Clubs
https://www.kent.edu/ashtabula/social-media-guidelines-and-tipsstudent-groups
APPENDIX
Weber State University
Survey Report
Student Organization SLCC
July 10th 2016, 4:39 pm MDT
Quest Internat
ion
ional
Yes
23.08%
No
50.00%
Traditi
onal
53.85
%
50.00
1
%
3
NonTraditi
onal
Concur
rent
7 15.38% 2 7.69%
1 0.00%
0 0.00%
Oth
er
0.0
0%
0.0
0
0%
1
Tot
al
0 13
0 2
International
What motivated you to join a SLCC Student Organization?
benefits
Phasellus. Quam odio malesuada? Enim! Fringilla velit purus.
Suspendisse vehicula potenti. Ac? Pretium rutrum.
Traditional
What motivated you to join a SLCC Student Organization?
Friends, scholarships, involvement, etc.
I love how cheap the semesters are
degree
To get my associates
Scholarship options
Not involved in an organization.
My scholarship requirements
Non-Traditional
What motivated you to join a SLCC Student Organization?
benefits
Interdum duis ridiculus suspendisse atque. Maecenas phasellus
tincidunt integer arcu vel aliquam, magnis, massa.
Concurrent
What motivated you to join a SLCC Student Organization?
Eget tellus viverra! Ultrices maecenas accumsan sem? Erat dapibus.
Quam primis.
Q2 - What student category do you fall under?
Answer
Count
International
26.67%
Traditional
53.33%
Non-Traditional
13.33%
Concurrent
6.67%
Other
0.00%
Total
100%
15
Questio Interna
n
tional
Full
Time
Part
Time
Unemp
loyed
Traditi
onal
83.33
%
100.0
0.00%
0
0%
25.00
50.00% 2
%
16.67%
NonTraditi
onal
Concu
rrent
Oth
er
0.0
0%
0.0
2 0.00% 0 0.00% 0
0%
25.00
0.0
1
1 0.00% 0
%
0%
5 0.00% 0 0.00% 0
To
tal
0 6
0 2
0 4
Other
33.33%
1 0.00% 0
33.33
%
33.33
%
0.0
0%
0 3
Quest Internat
ion
ional
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
To
tal
Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?
100.00
%
2 0.00%
0.00%
66.67%
2 0.00%
0.00%
80.00
%
0.00%
100.00
2 0.00%
%
Other 0.00%
66.67
%
0 0.00%
0 0.00%
0 0.00%
0.0
0%
0 2
33.33
%
1 0.00%
0.0
0%
0 3
33.33
%
1 0.00%
0.0
0%
0 3
20.00
%
0.0
0%
0 5
0 0.00%
0.0
0%
0 2
0 0.00%
0.0
0%
0 0
4 0.00%
0 0.00%
Questi Internat
on
ional
Perso
nal
Email
Bruin
mail
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
To
tal
0.00%
100.00
2 0.00%
%
0 0.00%
0.0
0%
0 2
40.00%
60.00
%
0 0.00%
0.0
0%
0 5
3 0.00%
Canva
0.00%
s
Text
50.00%
Other
33.33%
50.00
%
50.00
1
%
0
1 0.00%
50.00
%
1 0.00%
1 0.00%
0 0.00%
33.33
%
33.33
%
0.0
0%
0.0
0
0%
0.0
1
0%
0
0 2
0 2
0 3
Ques
tion
Internat
ional
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
To
tal
Yes
0.00%
0 0.00%
No
0.00%
58.33
%
0 0.00%
0 0.00%
1 37.50
4 %
9 4.17%
0.0
0%
0.0
1
0%
0
0 0
0 24
Traditional
What would motivate you to join a SLCC Student Organization?
Free time
Really good Scholarships
money
If I had more time
resume builder
treats
flexibility with work
Technology
not sure
Tuition Waiver
Nothing
Learn more info. I have no idea what that is.
tuition waivers
Non-Traditional
What would motivate you to join a SLCC Student Organization?
Timel
Interests
Not sure what that is
Applicability
I just don't have the time.
online options.
easy access to meetings
benefits
Concurrent
What would motivate you to join a SLCC Student Organization?
If the organization were to give me a specific purpose that would help
me in the future then I would join it.
Other
What would motivate you to join a SLCC Student Organization?
Q15 - What student category do you fall under?
Answer
Count
International
0.00%
Traditional
58.33%
14
Non-Traditional
37.50%
Concurrent
4.17%
Other
0.00%
Total
100%
24
Questio Interna
n
tional
Full
Time
Part
Time
Unemp
loyed
0.00%
0.00%
0.00%
Traditi
onal
69.23
%
60.00
0
%
33.33
0
%
0
NonConcu
Oth
To
Traditi
rrent
er
tal
onal
30.77
0.0
9
4 0.00% 0
0 13
%
0%
40.00
0.0
3
2 0.00% 0
0 5
%
0%
50.00
16.67
0.0
2
3
1
0 6
%
%
0%
Other
0.00%
0.0
0%
0 0
Quest Internat
ion
ional
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
To
tal
Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?
0.00%
0 0.00%
0.00%
0.00%
0 0.00%
0.00%
66.67
%
0.00%
33.33
%
Other 0.00%
66.67
%
0 0.00%
0 0.00%
0.0
0%
0 0
3 0.00%
0.0
0%
0 9
0 0.00%
0.0
0%
0 0
22.22
%
2 11.11%
0.0
0%
0 9
66.67
%
4 0.00%
0.0
0%
0 6
0 0.00%
0.0
0%
0 0
0 0.00%
33.33
%
0 0.00%
0 0.00%
Questi Internat
on
ional
Perso
nal
Email
0.00%
NonTraditi
onal
Traditi
onal
0
50.00
%
25.00
%
Concur
rent
1
25.00
%
Oth
er
1
0.0
0%
To
tal
0 4
Bruin
0.00%
mail
Canva
0.00%
s
45.45
%
75.00
0
%
0
Text
0.00%
0 0.00%
Other
0.00%
54.55
%
25.00
6
%
5
6 0.00%
2 0.00%
0 0.00%
0 0.00%
100.00
1 0.00%
%
0 0.00%
0.0
0%
0.0
0
0%
0.0
0
0%
0.0
0
0%
0
0 11
0 8
0 0
0 1
Other - Traditional
Other
If I want to find information I will find it. The mass amount of emails
I already receive is over the top.