Documente Academic
Documente Profesional
Documente Cultură
PREPARED BY:
HEZEKIAH ALUOCH MAINA
REGISTRATION NUMBER
J17/0007/2012
PRESENTED TO
MADAM LYDIA
THIS BUSSINES PLAN IS PRESENTED TO MADAM LYDIA KERUBO IN PARTIAL FULLFILLMENT FOR
THE AWARD DEGREE IN BACHELOR OF SCIENCE COMPUTER SCIENCE
DATE OF SUBMISSION 18TH MARCH 2016.
ALUOCH HEZEKIAH
J17/0007/2012
REGISTRATION NO
TABLE OF CONTENTS
i.
Student Declaration................................................................................................................3
ii.
Statement of Approval...........................................................................................................4
iii.
EXECUTIVE SUMMARY................................................................................................5
Business Description..................................................................................................................5
Proposed Business name address..............................................................................................5
Location.......................................................................................................................................5
Business Activities......................................................................................................................6
The keys to success in our business are:...................................................................................6
CHAPTER ONE............................................................................................................................7
1.0: BUSINESS DESCRIPTION..............................................................................................7
1.1: Business Venture..............................................................................................................7
1.2. Company Ownership..........................................................................................................8
CHAPTER 2...................................................................................................................................9
2.0: Products and Services.........................................................................................................9
2.1.1 Services...........................................................................................................................9
2.2.2 Products..........................................................................................................................9
2.3 Pricing.................................................................................................................................10
2.4. Start-up Summary............................................................................................................11
2.4.1 Start-up plan Summary Bar Chart............................................................................12
CHAPTER 3.................................................................................................................................13
3.0 Market.................................................................................................................................13
ALUOCH HEZEKIAH
J17/0007/2012
REGISTRATION NO
ALUOCH HEZEKIAH
J17/0007/2012
REGISTRATION NO
i.
Student Declaration
I declare that this business plan is my original work and has not been done by anybody and
presented to any examining body for the award of degree for any other University Institution in
Kenya.
Signature.Date.
Hezekiah Aluoch Maina.
Registration No: J17/0007/2012
ALUOCH HEZEKIAH
J17/0007/2012
REGISTRATION NO
ii.
Statement of Approval
I have verified and ascertain that this business plan is original work of the student done under my
supervision.
Name
Signature..
Date..
ALUOCH HEZEKIAH
J17/0007/2012
REGISTRATION NO
iii.
EXECUTIVE SUMMARY
Business Description.
Golden beauty and Hair Salon is a full-service beauty salon dedicated to
consistently providing high customer satisfaction by rendering excellent service,
quality products, and furnishing an enjoyable atmosphere at an acceptable
price/value relationship. We will also maintain a friendly, fair, and creative work
environment, which respects diversity, ideas, and hard work.
Proposed Business name address
Golden Beauty and Hair Salon
P.O.BOX 25-01254
Machakos-Kenya
Tel: 0725-769-345 or 0712226880.
Location
Golden Beauty and Hair Salon will be located 300 meters away from Machakos
University College, opposite Legends Bar. The salon will utilize 1,540 square
feet. The space will be rented from Mark Mutua, the owner of plot. The location
is strategically situated on one of the busiest streets in Machakos area. It is a high
profile area, with easy access from all parts of the town. The salon will be painted
grey with some picture of modern ladies hair style. Near the Salon, there will be a
sign board that points to the salon through an arrow. It has an ample space for
vehicle parking strictly for customers.
Business Activities
Golden Hair and Beauty Salon will provide a wide range of hair-dressing and
cosmetics services and products as well as sunbathing services. What will set the
salon apart from any competition is our commitment to continued education,
providing the latest hair care and beauty techniques, along with other related
services, at a convenient location.
Reputation: The owner and other beauticians have a reputation for providing
superior personal service.
CHAPTER ONE
1.0: BUSINESS DESCRIPTION
1.1: Business Venture
1.1.1 Business Name.
Golden Hair and Beauty Salon.
1.1.2 Business Vision.
To be the best hair and Beauty Salon that provides a full service of excellent
hair and skin care of quality products with modern equipment , in a peaceful and
relaxed atmosphere at affordable price.
University.
In the future we are both going to take additional courses in order to raise
our qualifications and provide more professional service.
CHAPTER 2
2.0: Products and Services
Golden Beauty and Hair Salon will be providing both services and products to
better meet our customers needs.
2.1.1 Services
cc:
Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling;
reconstructing, weaving, and waving.
Nails: manicures; pedicures; polish; sculptured nails.
Skin Care: European facials; body waxing; massages.
2.2.2 Products
Golden Beauty and Hair Salon will, upon commencement of operations, sell a
wide range of beauty products. We will be providing quality hair, nail, and skin
care products. Golden Beauty and Hair Salon has an exclusive contract with
RedKen retailers to sell their top quality products. In addition we will have other
name-brand products for sale to meet customer needs, such as: Matrix, Paul
Mitchell, Rusk, and Biolage. The products will include shampoos, conditioners,
mousse, hair spray, nail polish, nail files, skin conditioners, and cleansers, facial
masks, and other such beauty products. What will set Golden Beauty and Hair
Salon apart from the competition is our commitment to providing all of these
products and services in one convenient location.
2.3 Pricing
The brand-name hair products will range in cost from Ksh 600.00 Ksh 6000.00.
These costs will not vary from other competitors as there is a standard price that
salons may charge for these products. Our mark-up will be approximately 60%
above cost for a retail price range of Ksh 2880.00 Ksh 9600.00. This is standard
pricing in comparison to the competition.
Our services will average 6000.00, with a range of Ksh 1800.00 for a hair trim to
Ksh 21000.00 for a complete beauty package (hair, massage, facial, manicure, and
pedicure). These prices are lower than our competitors pricing.
Requirements
Start-up Expenses
Legal
2500.00
Salon Refurbishment
10,000.00
Sunbed
10,000.00
Salon Equipment
60,000,000.00
Rent
8,000.00
90,500.00
Start-up Assets
Start-up Assets
Loan
Investment
70,000.00
Total
40,000.00
110,000.00
4000.00
Total Assets
5000.00
9000.00
Total Requirements
Ksh 209,500.00
Loan
Expenses
Investments
Assets
CHAPTER 3
3.0 Market
The beautification industry is economically stable. However, our market share is
on the rise with an increase in disposable income as more women join the
workforce. Industry trends show that as time becomes more limited, people want
faster, easier and more economical services all in one location. Customers are
more educated and more demanding of quality service. Our market area includes
the Machakos University College, Machakos City as well as the surrounding
counties and surrounding communities. This will include a target population of
500-2500 people who fit our customer profile.
3.2 Advertising
Our advertising strategy is a simple one: television, radio, website ads and
satisfied clients are our best marketing tool. When a client leaves our business
with a new look, he or she is broadcasting our name and quality to the public.
Most of our clients will be referrals from existing clients.
No major advertising campaigns are planned. Our research has shown that word
of mouth is the best advertising for this type of business. We will, however, run
specials throughout the week. We will also offer discounts to the new clients who
have been referred. There are plans for recruiting students from Machakos
University so that they secure a job either for part time or full, where full time job
will be applies after graduation. A client will be issued with a card that will earn
him/her points simply referring new clients to us, and we will place a card I the
box for each client he or she brings or how frequent he/he is serviced in our salon.
The more they bring the more chances they have of getting service discount it can
go even for free depending on the points.
We will be running ads in the Nakumatt, Naivas Supermarket and Star Beauty
Salon on a monthly basis. We have established an alliance with the Isaac who will
publish our ad for only Ksh 250.00 per month. Our Green Pages ad will be an
additional Ksh 180.00 a month which will be included on our monthly phone bill.
When we run specials we will hire a local person to put flyers on car windows, at
an approximate cost of Ksh 2400.00 per month. The rest of the advertising budget
will be spent on paying for the trip, the discounts, and the specials that will be
offered throughout the month.
Our advertising budget will be based on approximately 1% of our sales, which
will be Ksh 160,000.00 during our first year.
3.4 Services
Golden Beauty and Hair Salon realizes that the great customer service includes
complete service under one roof. Our services including hair-dressing, body
cosmetics, nail styling and extensions and sunbed are meeting our customers
high standard expectations.
The main services considering:
Hair: Cuts, relaxers, perms, colors, shampoo, conditioning, curling,
reconstructing, weaving, and waving.
Nails: Manicures, pedicures, polish, sculptured nails.
Skin Care: European facials, body waxing, massage, peelings, facial masks,
Sunbed
CHAPTER 4
4.0 Market Analysis Summary
There are many salons in Machakos town but no direct competitors interested in
deploying such tactics. We believe that our main strengths will also rely on
competitive prices and superb services in comparison to other local salons.
Significant number of Polish citizens in the area, vast experience of the owners
and competitive services will make us successful on the market.
4.1. Market Segmentation
Market Analysis
2011
2012
2013
2014
2015
Potential Customers
Growth
CAGR
Hair Care
5%
3,500
3,675
3,859
4,052
4,255
5.00%
Body Care
5%
900
945
992
1,042
1,094
5.00%
Nail Care
5%
900
945
992
1,042
1,094
5.00%
Sunbed
5%
2,500
2,625
2,756
2,894
3,039
5.00%
Total
5.00%
7,800
8,190
8,599
9,030
9,482
5.00%
Sales Forecast
Unit Sales
2017
73,550
83,750
Nails
20900
30 950
Sunbed
1 900
2950
22,520
32,650
Hair Care
118,870.00
150,300.00
LIABILITIES
Current Liabilities
Current Assets
Ksh.
Ksh.
Cash in hand
83400.00
Capital
24400.00
Expenses
0.00
120000.00
Fixed Assets
Furniture
53000.00
Blow driers
28000.00
Websites ads
1200.00
Total Assets
190000.00
Loan
70000.00
Total Liabilities
190000.00
CHAPTER FIVE.
5.0 Beauty and Hair salon Organization Structure.
Salon Owner
Salon Manager
Salon Assistant
Secretary
Stylist and
Technician
Subordinate
Accountant
Receptionist
Security Officer
APPENDIX
Letter to Investors
Dear Potential Donor:
Thank you for taking the time to review the business plan for Golden Beauty and
Hair Salon
We hope that you found the information helpful in your decision to donate in our
exciting business venture. If you should require any additional information, please
do not hesitate to contact us at 0725769345 or
mailto:hezekiahaluoch@yahoo.com . Your email request for information will be
answered immediately. Please feel free and join us in raising this the amount. We
long to meet with you to discuss the financial details. We would be happy to set
up an appointment for you via the telephone to meet with me at your convenience.
On the back page, please find your personal invitation so that you can rate our
services. Seeing is believing! Directions to our location will be given to you upon
mailing or by phone.
Once again, thank you for considering joining Golden Beauty and Hair Salon
Sincerely,