Documente Academic
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Documente Cultură
INFOSYS.110
Name
NetID
Group Number:
Website Link:
Tutorial Details
Time Spent on
Assignment:
BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2015
Kara Selina Reid
Krei993
011
http://2015s1g11.blogspot.co.nz/
Tutor:
Day:
Kayur Ramson
Monday
Word
20 hours
Count:
Time:
10am
1600
High/Lo
Justification:
Buyer power:
w:
High
Supplier power:
Low
and
app
development
of
supplier
Threat
of
new High
entrants:
suppliers
power
easily
down.
forcing
(Recovendor,
2014).
There are low/virtually no barriers to
entry (Lee, 2011). The App store is a
marketplace
that
requires
minimal
of High
substitutes:
for
newspaper,
work
and
income
among High
are
around
700
avaliable
(Smith, 2012).
To get any market share in this industry
existing
competitors:
customers
need
help
finding
employment
or
educational
oppourtunities.
3.4 The Product and Service
Our app will assist our customers needs with the job searching engine and
employee matching tools providing a easy use application that can be
used virtually anywhere on their electronic devices. It will save time as
they can just simply upload and send their cvs diretly to employers
through their profiles via a mailing system and the employers can veiw
the applicants profile to help assist their selection process. Itll make it
quicker for youth members and employers to get jobs/workers as the app
filters will match employees with jobs/education suited to their personal
preferences that fit their profiles. Therefore time and costs associated with
traveling and delivering your cv to different businesses is reduced.
3.5 Suppliers and Partners
Our suppliers are app developers who can assist us with the appropriate
software to create our app. The suppliers we would consider would be
smudgeapps or moacreative as they are New Zealand based companies
that can help us develop, create and design our app. Other suppliers
would be Apple and Android as we would use them to sell and market our
app via app and play store.
Our partners could be organisations such as careersnz, they could provide
us with information on avalible jobs and in return we can advertise their
website as a tool to use to help youth discover profile information for our
app e.g interests, this will bring more consumers to both our services.
Another partner may be highschools, they can encourage students to use
of our app to find jobs/education options in preperation of leaving school,
which is a benefit to both them and us.
3.6 Strategy:
Competitive Scope: Our business targets a narrow market as we are
targeting a niche market, unemployed youth (15-24) and employers.
Cost Strategy: Our price strategy is low cost. Our app will be free, like
most other apps avalible, people can pay low costs to upgrade to
premium features (profiles seen first by employers). Low cost is important
to be able to compete with other businesses as competitions high and
unemployed youth are likley to have little/no money.
The overall strategy is focused low cost.
3.7 Value Chain Activity: Market and Sell the product/service
This is extremely important to our business as were in a competitive
industy so to ensure that our target market is using our application to
assist them with finding employement over others will depend on how well
we can reach our consumers through marketing and promotion. If our
target market uses our application we will then be working towards part of
our vision reducing youth unemployement. It will also begin to generate
revenue by marketing the premium features to encourage users to
upgrade.
3.8 Business Processes
5
3.8.1.
PROMOTIONAL
STRATEGY
DEVELOPMENT
PROCESS:
DSS
3.9 Functionalities
3.9.1. PROMOTIONAL STRATEGY DEVELOPMENT PROCESS
Advertises and promotes our app via app store, google play or other
advertising channels.
their prices.
Transfers funds from customers account to the companies via a
secure system.
3.10 Systems
7
Value
Processes
Functionalities
Chain
Activity
Marketin
g and
Sales
1. Promotional
strategy
development
process
Specific
Broad
Information
Information
System(s)
Marketing
System(s)
DSS
development system
CRM
2. Customer
upgrade
purchasing
process
marketing approaches.
1. Displays premium features
avalible for purchase as an
upgrade and their prices.
2. Transfers funds from customers
Customer
TPS
purchasing system
Employment data
collecting system
CONCLUSION
Our employment app provides youth members with an easy effective app
to assist them with finding employement oppourtunities by connecting
them with employers so they can complete the employement process
online via the app virtually anywhere. IT/IS is esssential to our business as
entering a competitive industry means we must provide cutomers with
trustworthy, effective and easy to use systems that will motivate them to
search for employement. Hence we must have upto date effective
marketing/sales systems and technology to ensure that we attract
customers and keep them satisfied.
REFERENCES
ArcTouch. (2015). App Developers for Hire. Retrieved from ARCTOUCH:
http://arctouch.com/articles/app-developers-for-hire/
Boffey, D. (2015, February 22). Youth unemployment the observer. Retrieved from
theguardian: http://www.theguardian.com/society/2015/feb/22/youthunemployment-jobless-figure
Frischknecht, D. (2013, July 24). Youth Market Labour Dynamics. Retrieved from Statistics
New Zealand: http://www.stats.govt.nz/browse_for_stats/income-andwork/employment_and_unemployment/youth-labour-market-dynamics-NZ.aspx
Lee, T. B. (2011, December 23). Software Patents and Barriers to Entry. Retrieved from
Forbes: http://www.forbes.com/sites/timothylee/2011/12/22/software-patents-andbarriers-to-entry/
Odewahn, A. (2010, June 24). iPhone economics and lower barriers to entry. Retrieved
from O'REILLY Radar: http://radar.oreilly.com/2010/06/iphone-economics-andlower-bar.html
Recovendor. (2014, August 25). App Development Companies Mobile. Retrieved from
Recovendor: http://recovendor.com/top-mobile-app-development-companies-listreviews/
Share, J. (2012, September 12). 300+ Android Job Search Apps. Retrieved from JobMob all
together now: https://jobmob.co.il/blog/android-job-search-apps/
Share, J. (2012, April). Which iPhone Apps do job seekers need? Retrieved from JobMob all
together now: https://jobmob.co.il/blog/iphone-job-search-apps/
Shevchik, L. (2013, April 18). What You Need to Know About the Booming Enterprise Apps
Industry. Retrieved from New Relic: https://blog.newrelic.com/2013/04/18/whatyou-need-to-know-about-the-booming-enterprise-apps-industry/
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Smith, J. (2012, September 15). Top 75 websites for your career. Retrieved from Forbes:
http://www.forbes.com/sites/jacquelynsmith/2012/09/14/the-top-75-websites-foryour-career/
Work and Income. (2015). Jobseeker support. Retrieved from Work and Income:
http://www.workandincome.govt.nz/individuals/a-z-benefits/jobseekersupport.html
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