Documente Academic
Documente Profesional
Documente Cultură
Submitted by: -
Submitted to:-
Himanshu Bohra
FMS,MAIET,JAIPUR
(DIRECTOR)
(2011-2013)
Preface /Prelude:
Previously, the handicraft export was not very complicated and people did not face many
problems. There was around 35% to 40% profit margin in business but now it has come
down to just 20% to 25%. Due to change in environment the entire Handicraft export
structure has undergone a major change. As part of the economic reforms, export industry
has been deregulated and made competitive. Due to exposure to global trends after
Information explosion led by Internet, customers- both Individuals and Corporate - are now
demanding better services with more products from their sellers. And after good services
the main problems of handicraft exports are Recession, slow down, lack of capital &
competition.
The problems like recession which came in 2010 and 2012 have changed the total mood of
the handicraft export. In the global market there is no order for the exporters and that has
become a big problem in front of handicraft export. Without any order, no export and no
sale this is just like hell for the exporters and the handicraft export business.
Another problem is a cut-through competition in the handicraft export. There are lot of
export firms in Jaipur and Jodhpur and the Shekhawati area of Rajasthan. There is a big
competition between the export firms and they are ready to do the export at lowest
competitive price.
The philosophy of a customer being king is driving the financial markets as well.
Accordingly, it is no more customers chasing the products; it is the appropriateness of
options chasing the customers.
This study is an attempt to view the problems faced by handicrafts exporters in quantitative
form.
Acknowledgement:
)
Himanshu Bohra
Index
S.No.
Content
Preface/Prelude
Acknowledgement
Executive Summary
Chapter-I
Chapter-II
Chapter-Ill
Chapter-IV
Research Methodology
3.1 Objective of Study
3.2 Type of Research
3.3 Sample Design
3.4 Data Collection
3.5 Limitation of Study
Appendix
Chapter-XI
Bibliography
Page No.
Executive Summary:
This project has been made to study the basic problems and analyze factors which affect
the exports of handicraft in Jaipur. This project is totally depending on exporters opinion
about the determinants of export problem in this recession time. For defining the research
problem clearly, firstly it was decided to conduct the research in the area of export. As today
many export firms and export houses are opening in the city, so it was thought of
determining the factors influencing the problems and chances of handicraft export through
exporters and buyers opinion.
In this research it was needed to find out the characteristics of variables effecting handicraft
export, so this is descriptive and quantitative research. Sampling technique for selecting the
sample in which convenience sampling method has been applied because I didnt have
sufficient time, money and could not have put lot of efforts.
Sample consists of all those people who are working in export firm, exporters and
managers of the company. Interrogation through schedule interview has been used as a
data collection technique and questionnaire is a data collection instrument which is openended. Tabulation was done after getting these questionnaire filled from respondents. Then
tables were analyzed to reach the conclusion that environment in the export firm is the most
attractive feature in it, buyers generally prefer to do the business of handicrafts in the export
sector and their most preferred location of export firms is in jaipur and Jodhpur.
INTRODUCTION
TO
THE INDUSTRY
India is famous for its wooden handicrafts, traditional crafts, antique items and textiles.
People all round the globe but textiles online as silk fabrics, textiles, yarns, bedspreads, bed
sheets, bed linen from Indian handicraft manufacturers and suppliers. These traditional
handicrafts have a huge demand and so are supplied and shipped all over the world.
People from across the world, buy textiles and handicrafts from Indian handicraft and
Textile exporters and suppliers.
Indias rich cultural diversity and heritage provides a unique and huge resource for
developing Handicraft products. The Indian Handicraft Industry is showing continuous
growth rate of 20% every year. The Handicrafts industry is one of the important segments of
business sector in India. The Indian Handicraft Industry is a $100 billion industry worldwide.
Handicrafts suppliers industry comprises of varied products and there is large variety
available in market. We Supply Handicrafts products as Glass products, Metal ware,
Wooden handicrafts , Hand printed textiles, Embroidered and crocheted goods, Shawls,
Carpets, Bamboo products, Giftwares, Jewellery, Paintings, Earthenware, Jute products,
Marble Sculpture, Bronze Sculpture, Leather Products and other miscellaneous handicrafts.
All useful Information regarding list of Indian handicrafts manufacturers and exporters can
be easily found at Deal4trade.com
The export business has its foundation in history. The sending of goods from one country to
another country is called exporting. Today the world has become totally interdependent on
the export business. There are several reasons for this growth in the export business.
Countries need goods from other companies to meet their domestic needs so they import
them. Countries have a surplus of goods so they export them. This is the crux of exporting.
Today all the countries of the world are intertwined in the export business. Each is
dependent in some ways on the exports of another country. This intern connectivity of
exports is what forms the backbone of global finance. The inter-dependence of trade
between countries has increased so much that no country can survive without its export
industry.
Deal4trade.com: offers online business directory and yellow pages of Indian & foreign
manufacturers, exporters, suppliers, importers & service providers and find quality products,
trade leads, manufacturers, suppliers, buyers and wholesalers.
The Middle East countries have oil, and the biggest consumers of oil are western
countries. So the Middle East exports oil to the western countries. Similarly America and
Europe are the biggest consumers of coffee. But coffee grows in Africa, Latin America,
West Indies and Hawaii.
These countries export coffee to the countries where there are coffee consumers. Cars,
buses, and trucks are manufactured by Japan, European countries and America.
These are exported to countries around the world. So from these examples you see that
countries are dependent on other countries to export their goods too. So governments of
countries see what their export products are and who to export them to. This forms the
export industry for that country.
Countries export those products that they have in surplus supply with them. They find
which countries need these products and export it to them. Today China has become one
of the biggest exporters of goods that range from garments to defense systems. The
reason is that labor is cheap in China so they are capable of making goods at a low price
and exporting them. Their economy has grown tremendously since they have entered the
export business. Japans entire economy has developed on the export business. Although
Japan is not rich in raw materials, they purchase raw material from other countries, turn
them into finished products and export them. Industries in countries that only produce
goods for export are known as an export industry.
Previously only goods used to be exported, but in todays world services are also exported.
Countries export their manpower to other countries that have a shortage of workers.
Hence the export of manpower has also become big business, especially for third world
countries.
INTRODUCTION
TO THE
COMPANY
This is Kejriwal Industrial Corporation. It is an export unit under the group of Kejriwal
Industries. The owner of group of Kejriwal industries is Mr. Om Prakash Kejriwal. The
Kejriwal industrial corporation was established in the year 2004.
The group of Kejriwal industries has different branches which deal in timber and
hardware, paints, plywood etc. This company has their branches mainly in Jaipur and
Jhunjhnu. The Kejriwal industrial corporation is located in Sitapura in Jaipur.
The core work of this firm is to produce the furniture and handicraft and to export them to
the global market. The annual turnover of this company is around 30 millions. This company
was established in determine to provide the best quality of items and better services and
very competitive prices to the overseas buyers. The company never compromises with
quality and the main Moto of the firm is to provide the best quality at reasonable prices. It is
an export oriented firm.
The company provides airport to airport services to foreign buyers who come for visit to
the company. This company takes care to buyer of every aspect during his visit. This
company deals in timber business, wooden, iron, marvel, furniture and handicraft. To
manufacture the items company needs different
adhesives (fevicol), glue , different type of nails , sending materials , hardware & fittings ,
different decorative parts and items and different type of machines used in this. In
machinery there are two type of machinery first is big and fixed machinery and second is
handy tool.
Big and fixed machinery are available from Gujarat and Punjab state. There are many
companies they make hand tool like Boss, K.P.T, Wolf etc. and these are available all over
India.
Raw and other materials, raw wood are the main material. Company purchases their most
of good mainly from Bihar, U.P, Nepal and all other materials are easily available in local
market. After arranging all the other materials and the raw materials the company makes
the production of the items as per instructions and specifications received from buyer. As
soon as the unit is complete, it goes to the polish and finishing department for the coloring
and finishing. Then it goes for finial quality control and for packing. Consignments are sent
to U.S.A, U.K and over the Europe. Company sent most of the consignments on latter on
credit or advance and document against payment basis. So this is about the company that
is an export firm which deals in different foreign countries.
COMPANYS VISION:
To provide better services & better products to customer all over the world with traditional
look, team spirit and dignity of labour to face the global competitive challenges.
COMPANYS MISSION:
To evolve and develop skills for effective delivery of services and products Management
should groom and train their staff properly and according to the global Market so that
company could stand, achieves the goal and can make a brand name Highlighted in global
market.
COMPANY INFORMATION:
Director: -
General Manager: -
Production Manager: -
Export Manager: -
Quality Controller: -
MAJOR COMPETITORS:
EXPORT
INDUSTRY
&
INDIAN
EXPORTS
What is export?
In economics, an export is any good or commodity, transported from one country to
another country in a legitimate fashion, typically for use in trade. Export goods or services
are provided to foreign consumers by domestic producers. Export is an important part of
international trade. Export of commercial quantities of goods normally requires involvement
of the customs authorities in both the country of export and the country of import. The
advents of small trades over the internet such as through Amazon and e-Bay have largely
bypassed the involvement of Customs in many countries because of the low individual
values of these trades. Nonetheless, these small exports are still subject to legal restrictions
applied by the country of export. An export's counterpart is an import.
History of export:
The theory of international trade and commercial policy is one of the oldest branches of
economic thought. Exporting is a major component of international trade, and the
macroeconomic risks and benefits of exporting are regularly discussed and disputed by
economists and others. Two views concerning international trade present different
perspectives. The first recognizes the benefits of international trade. The second concerns
itself with the possibly that certain domestic industries (or laborers, or culture) could be
harmed by foreign competition.
Process:
National regulations:
United States:
The Bureau of Industry and Security (BIS) is responsible for implementing and enforcing
the Code of Federal Regulations Title 15 chapter VII, subchapter C, also known as Export
Administration Regulations (EAR), in the United States. The BIS regulates the export and
export of most commercial items. Some commodities require a license in order to export.
There are different requirements to export lawfully depending on the product or service
being exported.
Depending on the category the 'item' falls under, the company may need to obtain a license
prior to exporting. EAR restrictions can vary from country to country. The most restricted
destinations are the embargoed countries and those countries designated as supporting
terrorist activities including Cuba, North Korea, Sudan, Syria and Iran. Some products have
received worldwide restrictions prohibiting exports.
An item is considered an export whether or not it is leaving the United States temporarily, if
it is leaving the United State but is not for sale (a gift), or if it is going to a wholly owned U.S.
subsidiary in a foreign country. A foreign-origin item exported from the United States,
transmitted or transshipped through the United States, or being returned from the United
States to its foreign country of origin is.]
How an item is transported outside of the United States does not matter in determining
export license requirements.
Refer to U.S. Census Data for data on exports by industry for 2006.
Canada:
Canadian Export and Import Controls Bureau (EICB)
Australia:
Australian Defense Trade Control and Compliance (DTCC)
Barriers:
Export barriers are generally defined as government laws, regulations, policy, or practices
that either protect domestic products from foreign competition or artificially stimulate exports
of particular domestic products. While restrictive business practices sometimes have a
similar effect, they are not usually regarded as trade barriers. The most common foreign
trade barriers are government-imposed measures and policies that restrict, prevent, or
impede the international exchange of goods and services.
Strategic:
International agreements limit trade in, and the transfer of, certain types of goods and
information e.g. goods associated with weapons of mass destruction, arms and torture.
Examples include Nuclear Suppliers Group - limiting trade in nuclear weapons and
associated goods (currently only 45 countries participate), The Australia Group - limiting
trade in chemical & biological weapons and associated goods (currently only 39 countries),
Missile Technology Control Regime - limiting trade in the means of delivering weapons of
mass destruction (currently only 34 countries) and The wassenaar Arrangement - limiting
trade in conventional arms and technological developments (currently only 40 countries).
Tariffs:
A tariff is a tax placed on a specific good or set of goods exported from or imported to a
country, creating an economic barrier to trade. Usually the tactic is used when a country's
domestic output of the good is falling and imports from foreign competitors are rising,
particularly if there exist strategic reasons for retaining a domestic production capability.
Some failing industries receive a protection with an effect similar to a subsidies in that by
placing the tariff on the industry, the industry is less enticed to produce goods in a quicker,
cheaper, and more productive fashion. The third reason for a tariff involves addressing the
issue of dumping. Dumping involves a country producing highly excessive amounts of
goods and dumping the goods on another foreign country, producing the effect of prices
that are "too low". Too low can refer to either pricing the good from the foreign market at a
price lower than charged in the domestic market of the country of origin. The other
reference to dumping relates or refers to the producer selling the product at a price in which
there is no profit or a loss. The purpose (and expected outcome) of the tariff is to encourage
spending on domestic goods and services.
Protective tariffs sometimes protect what are known as infant industries that are in the
phase of expansive growth. A tariff is used temporarily to allow the industry to succeed in
spite of strong competition. Protective tariffs are considered valid if the resources are more
productive in their new use than they would be if the industry had not been started. The
infant industry eventually must incorporate itself into a market without the protection of
government subsidies.
Tariffs can create tension between countries. Examples include the United States steel tariff
of 2002 and when China placed a 14% tariff on imported auto parts. Such tariffs usually
lead to filing a complaint with the World Trade Organization (WTO) and, if that fails, could
eventually head toward the country placing a tariff against the other nation in spite, to
impress pressure to remove the tariff.
Subsidies:
To subsidize an industry or company refers to, in this instance, a governmental providing
supplemental financial support to manipulate the price below market value. Subsidies are
generally used for failing industries that need a boost in domestic spending. Subsidizing
encourages greater demand for a good or service because of the slashed price.
The effect of subsidies deters other countries that are able to produce a specific product or
service at a faster, cheaper, and more productive rate. With the lowered price, these
efficient producers cannot compete. The life of a subsidy is generally short-lived, but
sometimes can be implemented on a more permanent basis.
The agricultural industry is commonly subsidized, both in the United States, and in other
countries including Japan and nations located in the European Union (EU).
Critics argue such subsidies cost developing nations $24 billion annually in lost income
according to a study by the International Food Policy Research Institute, a D.C. group
funded partly by the World Bank. However, other nations are not the only economic 'losers'.
Subsidies in the U.S. heavily depend upon taxpayer dollars. In 2000, the U.S. spent an alltime record $32.3 billion for the agricultural industry. The EU spends about $50 billion
annually, nearly half its annual budget on its common agricultural policy and rural
development.
the development of the theory (in Chapter 7 of his Principles of Political Economy, 1817)
James Mills and Robert Torrens produced similar ideas. The theory states that all parties
maximize benefit in an environment of unrestricted trade, even if absolute advantages in
production exist between the parties.
Export strategy:
Export strategy is to ship commodities to other places or countries for sale or exchange. In
economics, an export is any good or commodity, transported from one country to another
country in a legitimate fashion, typically for use in trade.
Overview:
Advantages of exporting:
Ownership advantages are the firm's specific assets, international experience, and the
ability to develop either low-cost or differentiated products within the contacts of its value
chain. The location advantages of a particular market are a combination of market potential
and investment risk. Internationalization advantages are the benefits of retaining a core
competence within the company and threading it though the value chain rather than obtain
to license, outsource, or sell it. In relation to the Eclectic paradigm, companies that have
low levels of ownership advantages either do not enter foreign markets. If they company
and its products are equipped with ownership advantage and internalization advantage,
they enter through low-risk modes such as exporting. Exporting requires significantly lower
level of investment than other modes of international expansion, such as FDI. As you might
expect, the lower risk of export typically results in a lower rate of return on sales than
possible though other modes of international business. In other words, they usual return on
export sales may not be tremendous, but neither is the risk. Exporting allows managers to
exercise operation control but does not provide them the option to exercise as much
marketing control. An exported usually resides far from the end consumer and often in list
various intermediaries to manage marketing activities.
Disadvantages of exporting:
For Small-and-Medium Enterprises (SME) with less than 250 employees, selling goods and
services to foreign markets seems to be more difficult than serving the domestic market.
The lack of knowledge for trade regulations, cultural differences, different languages and
foreign-exchange situations as well as the strain of resources and staff interact like a block
for exporting. Indeed there are some SME's which are exporting, but nearly two-third of
them sells in only to one foreign market. The following assumption shows the main
disadvantages:
Ways of exporting:
The company can decide to export directly or indirectly to a foreign country.
rights
to
sell
in
particular
geographic
region.
A distributor in a foreign country is a merchant who purchases the product from the
manufacturer and sells them at profit. Distributors usually carry stock inventory and service
the product, and in most cases distribute deals with retailers rather than end users.
Evaluating Distributors:
The size and capabilities of its sales force.
Its sales record.
An analysis of its territory.
Its current product mix.
Its facilities and equipment.
Its marketing polices.
Its customer profit.
Its promotional strategy.
Exporters can also sell directly to foreign retailers. Usually, products are limited to
consumer lines; it can also sell to direct end users. A good way to generate such sales is by
printing catalogs or attending trade shows.
Indirect selling:
Indirect exports, is simply selling goods to or through an independent domestic intermediary
in their own home county. Then intermediaries export the products to customers foreign
markets.
What demands will export place on the company's key resources - management and
personnel, production capacity, and finance - and how will these demands be met?
Are the expected benefits worth the costs, or would company resources be better
used for developing new domestic business?
Export promotion:
In the U.S.
The U.S. Department of Commerce provides U.S. companies the opportunity to promote
their products and services free of charge. To do so, the Export Yellow Pages is published
online and in print and is delivered to embassies, trade centers, consulates, and
associations worldwide.
Internationally:
There are several global B2B directories and also country-specific directories, such as
Kelly's Directory in the U.S., Trade get in India, and Alibaba in China. Fat...
Challenges:
Exporting to foreign countries poses challenges not found in domestic sales. With domestic
sales, manufacturers typically sell to wholesalers or direct to retailer or even direct to
consumers. When exporting, manufacturers may have to sell to importers who then in turn
sell to wholesalers. Extra layer(s) in the chain of distribution squeezes margins and
manufacturers may need to offer lower prices to importers than to domestic wholesalers.
Important points:
Commodity currency
Export-oriented industrialization
Export performance
Export-led growth
List of countries by exports
International trade
Import
.
such
as
energy,
environmental,
healthcare,
high-tech,
infrastructure,
transportation, and defense will exceed tens of billions of dollars in the medium-term as
the Indian economy further globalizes and expands.
To meet growing domestic and export demands, Indian companies are increasingly
manufacturing finished products and sourcing sophisticated, efficient products and
equipment from the United States. There is also a growing trend in utilizing U.S. expertise
in the fields of education, energy, environmental, engineering consulting, management
consulting, retail and telecommunication.
Map of India
Indias sustained and forecasted GDP growth makes it one of the fastest growing
economies in the world, and the second fastest in Asia. While its size and growth make it
attractive as a market, the most compelling reason for investors to be in India is the high
return on investment. India is a free-market democracy with a legal and regulatory
framework that rewards free enterprise, entrepreneurship and risk taking. Now is the time
for U.S. companies to enter the rising Indian market.
when economic reforms were initiated with the progressive opening of the economy to
international trade and investment.
security equipment and services for rail, air, urban infrastructure, industry, schools,
malls, hotels, and other strategic establishments to counter terrorism and other
security threats. According to industry contacts, the security industry is estimated to
grow from the current $2 billion to over $5 billion in the next 3-5 years.
Healthcare - the growing demand for quality healthcare and the absence of delivery
mechanisms pose a great opportunity, and challenge, for U.S. industry. Currently
valued at $35 billion, the Indian healthcare industry is expected to reach over $75
billion by 2012. With 14.5% growth in the medical infrastructure market, the demand
for medical equipment could nearly double to $5 billion by 2012. Imports account for
over 65 % of the entire medical equipment market, most of which come from the U.S.,
Germany and Japan.
Retail: Beauty and Personal Care market is currently estimated at $1.5 billion and
growing rapidly. Increasingly, Indian shops and boutiques are stocking cosmetics from
around the world. Many U.S. companies have immense export potential since U.S.
products are considered to be of very high quality and are in high demand.
Franchising is the second fastest-growing industry, with the nascent $2.7 billion
sector booming at an impressive 25%. Ten percent of the 700 franchise systems are
run by international companies. Franchising is expected to grow to half of the overall
organized retail trade. Though the current economic downturn could slow the growth
temporarily, the avid interest in franchises in India will continue to increase, especially
in smaller and medium-sized cities. The best prospects for U.S. firms include
education and training, food and beverage, health and fitness, beauty salons and
supplies, real estate and professional services, and clothing.
India is emerging as the worlds fastest growing passenger car market, with the
second largest two-wheeler and fifth largest commercial vehicle manufacturing centers
in the world. The auto parts sector holds enormous potential for U.S. auto parts
suppliers as it is expected to grow from $18 to $45 billion by the year 2015. Currently,
imports account for nearly $5 billion of that amount.
Customs duty: The levy and rate of customs duty in India are governed by the
Customs Act 1962 and the Customs Tariff Act 1975. Imported goods receive a
basic customs duty, additional customs duty and education cess. The rates of
the basic customs duty are specified under the Tariff Act, with the peak rate
reduced to 12.5% for industrial goods. The additional customs duty is
equivalent to the excise duty payable on similar goods manufactured in India.
Education cess at 2% is leviable on the aggregate of customs duty on imported
goods. Customs duty is calculated on the transaction value of the goods.
Customs duties in India are administrated by Central Board of Excise and
Customs under Ministry of Finance.
India at a Glance:
Population: 121.02 CRORE (May 2011)
Market Research:
CS India produces market research reports to help U.S. companies determine market
potential, market size and potential competitors. our site to access our reports, including
these recent market research reports:
Mining Sector Opportunity
Mine Safety Equipment
Coal Beneficiation
Auto Components
Aviation
RESEARCH
METHODOLOGY
RESEARCH METHDOLOGY:
Research in Common parlance refers to search for Knowledge. Its a scientific and
systematic search for pertinent information on specific topic. Research is an art of Scientific
investigation its mean Systematized effort to gain new Knowledge. It can also be defined as
scientific and systematic search for pertinent information on a specific topic. In fact,
research is an art of scientific investigation. Research is a voyage of discovery. It is also
said to be the pursuit of truth with the help of study, observation, comparison and
experiment.
The role of research in several fields of applied economics whether related to business or to
economy as a whole, has greatly influenced in modern times. The increasing complex
nature of business and government has focused on the use of research in solving
problems.
According to Kerlinger, Research is a systematic, controlled, empirical and critical
investigation of hypothetical propositions about the presumed relation among natural
phenomenon.
According to Clifford woody Research Comprises defining and redefining problem
formulating hypothesis or suggested solution Collecting, Organizing and evaluating data
making deductions and reaching Conclusion at Carefully testing the Conclusion to
determine whether they fit the formulating hypothesis.
In Short the Search for Knowledge through Objective and systematic method of finding
solution to a problem is research its refer to the systematic method Consisting enunciating
the problem, formulating a hypothesis, Collecting the fact or data analysis the fact and
reaching Certain Conclusion in the form of Solution.
Characteristics of Research:
RESEARCH PROCESS:
Research Process consists of a series of action or steps necessary to effectively carry out
the research and the desired sequencing of these steps. The various steps, which provided
guidelines to the research process pertaining to the project, are as follows:
To gain familiarity with a phenomenon or to achieve new insights into it (Studies with this
object in view are termed as exploratory or formulate research studies)
TYPE OF RESEARCH:
There are two type of research design are following:-
SAMPLE DESIGN:
Sample design refers to the technique or the procedure the researcher would adopt in
selecting item for the Sample. Sample design may be well lay down the number of items to
be included in the sample that is the size of the sample design is determined before data
are collected. There are many Sample designs from which a researcher can choose some
designs are relatively more precise and easier to apply than other researcher must select a
sample design which should be reliable and appropriate for his research study. Here we
have used random sampling. We have made a questionnaire through personal interview
filled the questionnaire.
DATA COLLECTION:
Basically there are two main method of data Collection primary data and Secondary data.
Primary data are those which are collected freshly and the first time and thus happen to be
original in character. Other hand Secondary data are those which have already been
collected by someone else and which have already been passed through the Statistical
granting. We just collected the both data (primary and secondary) out of the area of export
and the production and manufacturing area.
There are two types of data are following:
PRIMARY DATA
SECONDARY DATA
PRIMARY DATA:
QUESTIONNAIRE METHOD:
This method of data collection is quite popular, particularly in case of big enquiries. It is
being adopted for private individuals, research workers private and public organization and
even by governments in this method a questionnaire Consists of a number of question
printed or typed in definite order on a form or set of form I have made a Questionnaire for
Survey. The inquiry was done of the respondents through questionnaire in which the same
set of questions were asked to the very respondents falling within out sample. The
advantage is that it is simple to administer easy to tabulate and analyse.
PERSONAL INTERVIEWS:
The interview method of collecting data involves presentation of oral verbal stimuli and reply
in term of oral verbal responses. I have used this method through personal interview. I took
some interviews of the owner of the firm, manager of the firm, supervisors and workers.
SECONDARY DATA:
Secondary data means data that are already available they refer to the data which have
already been collected and analyzed by someone else. I have used for it following method
Internet and journals of company. The search was done on internet and related magazines,
companys websites to extract relevant information. The other necessary information
regarding Kejriwal industries products and other offerings were obtained through printed
sources such as Handouts, Pamphlets, Advertisements and circulars etc.
LIMITATIONS OF STUDY:
Due to the financial & time constraints the study was limited to my place thus the
conclusion arrived in the end rely in short term experience.
Being an opinion survey the personal bases of the respondents might have entered into
their responses.
The sample might have affected the results of the study therefore the findings &
conclusions of the study are only suggestive & not conclusive.
Sample was chosen according to convenience & judgment sampling & not according to
random sampling.
The sampling error that appeared due to the kind of sampling technique adopted.
Time proved to be a major constraint as far as collection and analysis of data was
concerned.
To overcome the above limitations and to minimize their impact on the findings of my
report I had to meet more respondents than my actual sample size.
FACTS
&
FINDINGS
Countries
England
U.S.A
gulf countries
Asian countries
export
%
44
28
20
8
export %
45
40
35
30
25
20
15
10
5
0
export %
order level
50 to 80 lacks
30 to 50 lacks
20 to 30 lacks
below 20 lacks
percentage order
44
28
20
8
percentage order
45
40
35
30
25
20
15
10
5
0
percentage order
sale:
Local
Exports
profit percentage
40
25
profit percentage
40
35
30
25
profit percentage
20
15
10
5
0
local
exports
Yes
No
80
20
80
70
60
50
40
30
20
10
0
yes
no
Yes
No
45
55
60
50
40
30
20
10
0
yes
no
Recession
exchange rates
Competitions
45
22
33
45
40
35
30
25
20
15
10
5
0
recession
exchange rates
competitions
handicrafts
Textiles
raw paper
Marvel
Other
34
14
7
26
19
35
30
25
20
15
10
5
0
handicrafts
textiles
raw paper
marvel
other
How much amount of loan people would like to take for export house?
amount
500000
500000-1000000
1000000-1500000
Percentage
25
13
17
1500000-2000000
above 2000000
19
26
percentage
30
25
20
15
10
5
0
percentage
yes
No
Percentage
24
76
percentage
80
70
60
50
40
30
20
10
0
percentage
yes
no
Order
10 to 15
15 to 20
20 to 25
25 to 30
above 30
Percentage
8
17
39
16
20
percentage
40
35
30
percentage
25
20
15
10
5
0
10 to 15 15 to 20 20 to 25 25 to 30 above 30
ANALYSIS
&
INTERPRETATION
ANNLYSIS:
As part of the project we had make a survey with the help of questionnaire that has to taken
to different people to get perception towards export product and plans and problems the
questionnaire is passed on the general public & managers of the export field and the
workers of the export firms and requested to give their opinion toward export the
questionnaire Consists of both open and close ended question the main motto behind the
Study is to find out how people react against the exports.
In research methodology we have used random sampling and sample size was 100. Simple
random sampling method is followed where every member of population have equal chance
of been selected. The questionnaire is administrated on sample to find out their perception
towards export products and benefits of the product and problems in that particular field.
After analysis of questionnaire Conclusions were made based on finding from bar charts.
Interpretation 4:In this survey I found that 80% exporters said that their businesses have affected by the
recession and 20% exporters said that the business is never affected by the recession.
Interpretation 5:In survey I found that most of the people dont want to do the export business and 45%
people want to do the export business.
Interpretation 6:-
In the survey I found that most of the people and exporters believe that recession is the
most important factor thats why the export business is affected and 22% people believes
that exchange rates are the main problems in exports and other 33% people believes that
competitions are the main problem in exports.
Interpretation 7:In this survey I found that 34% people prefer the handicraft export business and 14%
people prefer the textiles export and 7% people have the interest in raw paper exports and
26% people want to do the marvel exports and 19% people have interest in other exports.
Interpretation 8:This graph represents that 25% person would like to take loan of 500000rs for export house
and 13% person can take the loan of 500000 to 1000000rs and 17% people can take loan
of 1000000 to 1500000rs and 19% person can take loan of 1500000 to 2000000rs and rest
of 26% people would like to loan of 2000000 and above for the export house.
Interpretation 9:This graph represents that 24% person knows about export credit and 76% person doesnt
knows about export credit.
Interpretation 10:This bar is vividly showing that the 8% of the exporters get 10 to 15 export order in a year
and 17% exporters get 15 to 20 export order and 39% get 20 to 25 export order and 16%
get 25 to 30 export order in a year. And 20% exporters get above 30 orders in a year they
are very big exporters in the field of handicraft exports.
S.W.O.T
SWOT ANALYSIS:
STRENGTHS:
All the branches of Kejriwal industries are interconnected which give the unique facility
of export business.
All operations of the business are carried on with the help of computers thus works are
carried with greater efficiency.
Kejriwal group provide after services for the buyers.
Employees have a good relationship with the managers and the owner of the company.
Documentations, production & export process is easily done by managers.
High number of workers who makes the work of production and manufacturing very
convenient.
Maximum unit based in Jaipur & Jhunjhunu; as compared to any export firm. Provide
better quality than any other export units.
There are 5 branches existing as per now including Jaipur and more than 600 workers
in the units.
Kejriwal industries provide various types of product (traditional, modern) in wood and
iron.
WEAKNESS:
Less awareness among general masses about the different and new products provided
by other big export houses.
Buyers faith in this particular firm is still not very high.
Dissatisfaction among buyers due to improper and lack of after sales services.
Exchange rates are very much affected.
A weak financial position.
Production unit is weak.
There is no separate marketing cell in jaipur branches for local sales.
No other facility is provided.
OPPORTUNITIES:
Peoples dissatisfaction towards other business in the time of recession has turned to be
blessing for export business.
Government is now providing some benefits to the exporters.
Special services can be provided to buyers as the buyers role is becoming prominent.
The trust of people is increasing in exports rather than going for other business.
There is vast untapped opportunity which lies for export firm in the international market.
Easy entry in export business due to globalisation and liberalisation.
Local market is now on boom so the export firms can get the maximum profit by sale in
local area.
Now the competitions are going low so this is the chance to get the maximum share of
the market and become the leader.
Due to recession the tax on export is very low and there is export benefit is provided by
the government of India.
THREATS:
Some new export firms have been permitted to increase their number branches and its
entry has taken away some business of the existing export firms.
Cut-through competition.
Growth of Chinese export players has led to shifting emphasis from Indian exporters.
Increase in the number of exporters resulted in taking away business.
Due to recession the market goes very low.
The buyers are now interested in some other items of exports not in traditional.
There was around 35% to 40% profit margin in business but now it has come down to
just 20% to 25%.
Some other countries are increasing the export number.
The export item of China, Japan, & some other countries are very cheap.
CONCLUSION
CONCLUSION:
Finally the conclusion which is generalized after the data analysis is that the export industry
is having lots of problems. It is not very complicated but people face many problems in
export industry. There was around 35% to 40% profit margin in business but now it has
come down to just 20% to 25%. Due to change in environment the entire export structure
has undergone a major change. As part of the economic reforms, export industry has been
deregulated and made competitive. Due to exposure to global trends after Information
explosion led by Internet, customers- both Individuals and Corporate - are now demanding
better services with more products from their sellers. And after good services the main
problems of export industry are Recession, slow down, lack of capital & competition.
If any export firm wants to increase the sales, here is important to constraint on the
behavior of buyer. According to the findings, the money required to manage daily
operations at these firms is extremely high. Higher working capital signals inefficiency,
increases cost of capital, adds to debt and eats into profit.
The export firms are small business and Part of the reason why small firms are in troubles
is high working capital costs. Small business firms, like others big businesses, have been
hit by a lack of credit, falling sales and shrinking profits. The major problems small
businesses are facing can be categorized in three main areas namely problems in terms of
working capital are:
Managing Inventory.
Receivables Management.
Management of Cash.
Funding of Shorter working capital needs.
Major part of day to day decision making for business success and growth.
Problems of over investment and under investment.
RECOMMENDATION
S
&
SUGGESTIONS
To the people:
I would like to suggest that the export business is the most hansom work out there
so we should not ignore the exports and in this business there are lots of changes.
Recession or slowdowns are temporary so the profit will be high in future in exports
so this is the right decision to invest in export business.
Get all the benefits of government policies which are only for exporters.
Always go to the export houses for better and cheap product because they produce
the items in a lot.
Be a part of export fairs there are lot of export fair organized by Forex and export
authority and Indian government.
To the Government:
Government should make some relief policies for exporters.
Government should reduce taxes on exports.
The FOREX and ECGC type of programs should be adopted on the higher level
thats why the exporters can be benefited.
To Kejriwal industries:
I would like to suggest that it should try to bring down its prices so as to compete
with its nearest competitor.
Use the internet marketing it will help for getting the orders.
For getting the export orders try to go gulf countries and take the participation in
international fairs.
Open your own export showroom in the city and start the local sale.
Take the participation in all the export fairs.
Get the all benefits provided by the government and ECGC.
Make your own sizzling houses because the company invest lot of money in sizzle
the woods.
Evaluate all the business policies and competitive strategy.
APPENDIX
Questionnaire
Dear Sir/Madam,
I am the student of Lachoo Memorial College OF Science & Technology, Jodhpur. As part
of the requirements for my project study I am required to do a research based project on A
study of people perception about export business Kindly spend a few minutes of your
valuable time and fill in this questionnaire. Every information given by you will be only for
Academic purpose.
NAME OF RESPONDENT___________________________________________
ADDRESS________________________________________________________________
______________________________________________________________
Q.1
a)
Student
b)
service
c)
Business
d)
Others
Q.2
a)
<20
b)
20-25
c)
30-35
d)
35-45
e)
Above 45 years
Q.3
a)
5000 10000
b)
10000-40000
c)
40000-100000
d)
above 100000
Q.4
a)
b) No
Q.5
a)
Recession
b) exchange rates
c)
Any other
d) competitions
Q.6
a)
Handicrafts
b)
textiles
c)
Raw paper
d)
marvel
e)
Q.7
a)
Yes
c)
Q.8
b)
no
How much Amount of loan you would like to take for export house?
a)
5, 00,000
b)
10, 00,000
c)
d)
e)
Q.9
a)
10 to 15
b)
15 to 20
c)
20 to 25
d)
25 to 30
e)
Above 30
Q.10 Do you think about export sector is better than other sectors?
If Yes: Why, If No Why?
Yes
b)
No
Yes
b)
no
c)
Q.13 what suggestions you want to give for improvement in export sector?
________________________________________________________________________
________________________________________________________________________
__________________________________________
Thank You
BIBLIOGRAPHY
BIBLIOGRAPHY
Internet:
www.deal4trade.com
www.google.com
www.kitindia.com
"http://en.wikipedia.org/wiki/Export"
Magazines:
News Papers:
Economic times
Business standard
Text books: