The Creation of Discursive Monoculture

May 6, 2016
By Jay Taber

The creation of discursive monocultureintended to dominate all discussion of vital issuesis

the result of a strategy by the power elite to prevent counter-power narratives from entering
mainstream consciousness. Through hostile takeovers of government, media, and the non-profit
industrial complex, the financial sector in the last decade has accomplished what official
censorship and political repression could not: totalitarian control of social media, and the
mobilization of progressives in support of neoliberal fascism.
As I noted in Preventing Discursive Monoculture, the financial sector capture of media,
academia, and civil society indicates a future of diminishing consciousnessa future where
fantasies about political power enable the murder of Indigenous activists and unembedded
journalists with impunity. More recently, in A World of Make Believe, I elaborated on the fact
that privatized mass communication now dominates public opinion to such a degree that all
public discussion of vital issues is choreographed by PR firms.
In Controlling Consciousness, I observed that the donor elites that set the civil society agenda
benefit from Wall Streets vertical integration of controlling consciousness, allowing them to
fabricate news, as well as to integrate advertising with government propaganda. In order to
maintain credibility, the non-profit PR firms subservient to the power elite, i.e. Avaaz, need to
first establish a noble reputation, often using the tried-and-true method of poverty pimpingan
effective and largely undetected tool in the art of social engineering.

Above: Chrysi Philalithes of Red, Jeremy Heimans, founder of Purpose, Brett Solomon,
cofounder and executive director of AccessNow.org and Andre Banks, co-founder of All Out take
part in Social Media Week hosted by Purpose at the Paley Center February 10, 2011 in New
York. (Allison Joyce/Insider Images)
As I remarked in R2P: The Theatre of Catastrophe, under the neoliberal model of global
conquest, social media marketing agencies like Avaaz, Purpose, and Amnesty International
function as stage managers for the power elite in choreographed productions where neoliberal
heroism can be enacted. These constructed eventsthat urge neoliberal military interventions in
countries like Mali, Burundi, Libya and Syriathen draw in civil society as participants of moral
catastrophe, where they actually become complicit in crimes against humanity.

Courtesy of Mark Gould

The ulterior strategy of Avaaz as the Great White Hope in other venues, subsequently allowed
this social media marketing agency to easily herd so-called progressives to line up behind the
neoliberal imperial campaigns in Libya & Syriawhere Avaaz literally designed and managed the
PR campaign for NATO and the USin order to present the Al Qaeda affiliate Al Nusra as the
good guys in white helmets. Networked psychological warfare (Netwar) is not hard to grasp; it
just isnt discussed anywhere, making Communication: The Invisible Environment.

[Jay Thomas Taber is an associate scholar of the Center for World Indigenous Studies and a
contributing editor of Fourth World Journal. Since 1994, he has served as communications

director at Public Good Project, a volunteer network of researchers, analysts and journalists
defending democracy. As a consultant, he has assisted Indigenous peoples in the European
Court of Human Rights and at the United Nations.]