1.

0 INTRODUCTION

Lazada Group was established in 2011 by Rocket Internet in Singapore with

the aim of setting up the Amazon.com plan of action in Southeast Asia to
exploit the early online purchaser business sector and Amazon's feeble
nearness there,Rocket is a German hatchery that constructs organizations
that duplicate the plans of action of effective US tech organizations in rising
markets. Lazada's e-commerce sites delicate dispatched in 2012 in Indonesia,
Malaysia, the Philippines, Thailand and Vietnam.It raised four rounds of
subsidizing in 2012 and mid 2013: JP Morgan put an undisclosed sum in
September, Swedish retailer Kinnevik put $40 million in November, German
private value firm Summit Partners put $26 million in December, and
Tengelmann put about $20 million in January 2013. It additionally included a
2-day ensured conveyance administrations, tending to a standout amongst
the most widely recognized protests about Lazada's service, and one of its
greatest difficulties, which it had endeavored to address by making a
"monstrous, limitless speculation" in distribution centers and conveyance
services.

2.0 EXECUTIVE SUMMARY

Lazada are utilizing an IT as a part of request to maintain their business it was on

account of Lazada are one of the organization that are doing e-trade business. This
is on the grounds that, Lazada are maintaining an e-trade business so IT are most
essential part that Lazada need to mind and enhance keeping in mind the end goal to
keep up the business methodology.

In this Lazada setting, they utilizing the product called the Warehouse Management
System (WMS). By utilizing this product, the Warehouse Management System
business of Lazada oversees Lazada business procedure to be quick, advantageous
and secure internet shopping. This framework for Lazada gives much advantages to
the Lazada to work their online business. Lazada will change the substance of
shopping by offering a simple to utilize, beneficial and trusted e-exchange stage.
Other than that, the framework in Lazada expand their consumer loyalty. Lazada is
ceaselessly endeavoring to offer its clients the most ideal shopping background with
different

installment

techniques

including

money

down,

broad

guarantee

responsibilities and free returns.

What's more, those IT will be an empowers towards the Lazada by growing limit,
abbreviate conveyance period, day by day cycle numbers, less issues and help with
other office. A Warehouse Management System additionally is a product application
that backings the everyday operation in a distribution center. The framework is
completely computerized to give more prominent effectiveness, profitability and
exactness.

3.0 VISION, MISSION, OBJECTIVES AND GOALS

VISION

The Lazada arrangements to extend its top notch items and administrations
universally in a quick and less-exertion approach.

MISSION

Lazada is ready to be the single biggest online shopping center that is a piece
of a worldwide digital chain officially settled in Europe. We have comparable
destinations in Malaysia, China, India, Singapore and the Philippines with
arrangements to move into different parts of the world.
Lazada will change the substance of shopping by offering an easy to use,
advantageous and trusted e-trade stage.

OBJECTIVES

The e-business will guarantee the protection of data and the security of
information by having a secret key ensured confirmation.
The e-business will get more brilliant thoughts from various clients for
headway by giving them a proposal box.
The e-business will offer satisfaction to the clients by genuinely
showing/furnishing them quality items with engaging appearance.
The e-business will be worked and kept up by a confirmed website admin.
The e-business will give back its venture when the operation has extended
and increased more clients.

4.0 BUSINESS STRATEGY

Business Strategy is a leadership plan that achieves a specific set of goals or

objectives such as developing new products or services, entering new
markets, increasing customer loyalty, attracting new customers and increasing
sales. It can simply be described as a long-term business planning. Typically
a business strategy will cover a period of about 3 to 5 years and sometimes
even longer. In business strategy the biggest challenges are payment and
delivery when purchase.

Lazada has a strategic cooperation between long-term financial investors and

industry partners to add significant growth momentum and enhanced
profitability to e-commerce businesses. They invite Tescos to invest and look
forward to working with them as a starting point of close cooperation between
the parties. Lazada is an exciting, pioneering business which has developed a
market-leading offer in each of its five markets in just 18 months. As South
East Asias 600 million consumers begin to use smartphone technology to
access retailers online, Lazada has established a strong position from which
to grow.

Lazada is a pioneer in Southeast Asian e-commerce with around 1,500

employees across five Southeast Asian countries. Since launch Lazada has
become the leading online general merchandiser across the region. As key
pillars of Lazadas long-term strategy, the company has opened up its platform
with great success to third party merchants to increase assortment and
allowing both large and small suppliers take advantage of Lazadas traffic
volumes, continued building its category mix by expanding into fashion, and
developed an affiliate program that will help the regions broader web
community to flourish by providing web portal and blog owners an opportunity
to monetize their website. As another key cornerstone of the Groups strategy,

Lazada also launched Lamido in Indonesia and Vietnam, to tap into the large
informal e-commerce market of customers to customers (C2C) transactions
which includes thousands of shops on social networks such as Facebook.
Lazada is Southeast Asias largest online shopping mall, with operations in
Indonesia, Malaysia, Philippines, Thailand and Vietnam. Lazada is pioneering
e-commerce in the region by providing a fast, convenient and secure online
shopping experience combined with an extensive product offering in
categories ranging from mobiles or tablets and consumer electronics to
household goods, toys, fashion, beauty products

and sports equipment.

Lazada is continuously striving to offer its customers the best possible

shopping experience with multiple payment methods including cash on
delivery, extensive warranty commitments and free returns.

As the worlds premier e-commerce gateway to Southeast Asia, Lazada has

created a vibrant and unique online shopping mall that connects consumers
with merchants and enables transactions for the products people want to buy.
Sellers on Lazada offer numerous types of products, from jewellery and
clothing to consumer electronics and sporting equipment. Lazadas consider
as a platform to successful history and unique market position. Through the
Lazada website and mobile app, businesses can reach more potential
consumers and establish greater brand awareness. With more than 50 million
unique visitors each month and more than 11 million downloads of their
mobile application, Lazada makes it easier for consumers to find retailers and
vice versa. From world-renowned brands to small-time artisan goods,
merchants can offer their products for sale and track transactions all through
the Lazada platform.

Lazada offers a fairly straightforward start-up process for retailers. Simply

contact the Lazada team to express our interest. If they meet the

qualifications, they can set up their account, create their own custom shop,
advertise their products, and track the sales. Customers can enjoy several
payment options when they place orders, including cash-on-deliver (C.O.D.),
credit card, and helloPay. Additionally, Lazada has partnered with Payoneer to
facilitate cross-border payments with unprecedented ease.

All Lazada sellers must start selling on Lazada Malaysia (the company
headquarters). If their store is successful, they will then be granted access to
sell in all available locations. Sellers should appreciate the fact that Lazada
gives them full control over their online shops. Although they can sell their
products through the Lazada website and application they can control how
their shop looks and the information they display.

For example, the sellers can upload their own product photos to increase their
appeal and write their own product descriptions. Alternatively, they can let the
Lazada in-house team create content for your store. Either way, they choose
how you want to display your merchandise to consumers. Both buyers and
sellers can enjoy access to Lazada customer support. If they are concerned
about a feature or if they have questions, they can visit the website, call the
24-hour support number, or send them an email. Alternatively, view the
content in the Seller Center to gain a better understanding of how the platform
works and how to succeed in it.

If the sellers already sell their products on their own website, incorporate links
to their Lazada store to expand their reach. Lazada does not claim ownership
of their merchandise or conflict with any other promotional avenues they
pursue. If they are looking for a stable, highly visible partner in Southeast
Asia, get in touch with Lazada and start selling your merchandise through this
e-commerce pioneer. To accept cross-border payments and process

transactions as conveniently as possible when selling on Lazada or other

international marketplaces, select Payoneer as their preferred payment
method directly from the Lazada dashboard.

During Lazada fresh few months, they created a customer service available
during working hours until a few hours after to accommodate all types of
buyers. Their services included flexible hours for customer service and return
policies applicable to all customers. As they progressed, they started adding
more ways to make ordering from them convenient to customers. They now
currently have Lazada Promise, which prioritizes orders, right off the bat.
Customers are eligible to P500 worth of gift certificate if orders are not
dispatched from their warehouse within 24 or 48 hours depending on the date
of order. Orders made on weekdays are processed faster than those
accomplished on weekends for obvious reasons. Return policies give out
refunds in forms of gift checks if ever the items ordered are proven to be
ineffective and not the clients fault. These are just some of the many promos
Lazada launched in the past few months that honor the importance of their
customers.

By far the biggest challenges are payment and delivery. Fewer than one in ten
South-East Asians has a credit card, and those that do have them tend not to
use them online, for fear of fraud. So a big chunk of Lazadas customers
prefer to pay in cash when their goods arrive, which requires more
sophistication from delivery partners. Postal services are often sluggish and
unreliable especially in the vast archipelagos of Indonesia and the Philippines
and local logistics firms are still unused to handling high volumes of small
packages. About a third of Lazadas orders are delivered by its own fleet of
vans and motorbikes, which now serve more than 80 South-East Asian cities.

5.0 COMPETITIVE ADVANTAGES

Price of goods - Since the company is an online retail business, the price of
the products they sell online are very competitive and a lot cheaper than the
competition and other traditional shopping malls that was because they buy
their stuff in bulk and is capable of putting a lower mark-up price than other
online shopping companies. This is a good thing for consumers because they
can get items at cheaper prices compared to if they are going to shop at
smaller online shopping websites and traditional shopping malls.

Quality products - a big company like Lazada is always bent on putting their
best foot forward hence they are keen on maintaining the quality of the
products that they sell online because they would not want their brand name
tarnished by putting out mediocre, poor quality stuff. This benefits end
consumers as it guarantees that what they are getting are premium quality
merchandise that is worth their money and time.
Online shopping awareness Lazada made it known and has raised the
consciousness that online shopping is a very viable business that can
succeed in a developing country like the Philippines. Furthermore it also
increased the awareness of local online shoppers about the possibilities and
benefits of purchasing products online that rendered the local e-commerce
industry more open to other forms of doing business online.

More employment opportunities running an online retail business despite of

the fact that it is online still requires manpower and that means employment
opportunities for qualified local professionals. Lazada positively made an
impact to the local employment statistics when they decided to set-up shop in

the Makati Central Business District and hired local manpower to run the big
bulk of their operations.

Healthy business competition at Philippines online shopping mall of course

is not the only online shopping mall or website operating in the country as
there are a lot of other small online businesses that followed suit and they are
very much inclined to compete with Lazada which means that the quality of
merchandise that online shopping companies will put is going to be at par with
the best as they try to won customers into their business.

Deliver fast while maintaining the quality of the products are championsCompanies like lazada that has the ability to deliver fast while maintaining the
quality of the products are champions. The Company offers the fastest
delivery timeframe and it is like that all the time. Customers tested lazadas
delivery absolutely reliability

6.0 HOW IT ENABLES TO LAZADA

1) Expanding Capacity

With IT, the capacity of the warehouse area can be expand by

well manage the product inside the warehouse. It is because by
using the software called Warehouse Management System
(WMS), the warehouse employee knows the flow of the product
in effective and efficiency way with less of mistake.

By using the software, employee can manage the product by

the First in First out (FIFO) and Last in First out system (LIFO)
depends on the demand by their users. Besides the demand
factor, the product can be managed by the current trend of their
follower and also the peak time like sales or clearance stock
sales.

For this IT system, Lazada can manage their product with

smoothly and always fulfil their customers demand. This is
because, when customer want by the product Lazada has
already kept the stock or material of that product customer
wants. Using Warehouse Manage System, the stock will always
updated and already know how much for each product left. So
from that, it easy to operation department knows the stock is
sold and must order again to always have the stock of the
product.

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2) Shorten Delivery Period

Technology nowadays makes our job easier than before. If

before this the delivery process will take more than 2 or 3 days
but with the system that build with make the flow easy and in
short time.

With the system they will track the product easily refers to the
tagging that they did before they keep the product inside the
warehouse.

It will reduce the time to track the product and can transfer the

product in shorten time.

3) Daily Cycle Counts

As a warehouse employee, their responsibilities are to keep

the product safe under their inspection. With the system that
builds that will make their job easier than before.

The employee will use the WMS system to make the daily
counts. This is not the easy job because there is a huge amount
of product under their inspection at one time that came from
different place and country. With the system, any product that
wants to keep in the warehouse must follow the rules and
regulation under the Lazada. They also must follow the
specification that states by Lazada so that it will make the flow
are smoother rather than before.

4) Less Issues

The entire product that came is in bulks amount. Bulks are the
huge number of the product.

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With this system, it will reduce the risk in order to make sure all
the product was in a good condition. As an example the
common mistake that did by the employee in the warehouse
was the miss tagged, misplaced and damage. Theft was the
different situation but still in the risk that must the employee

think and take an action.

With the system we can know how many stock was go in and
out immediately without check it one by one and take so long
inspection. Other than that, with the system it will less the
accident and near-miss accident at workplace.

5) Assist with other department

Lazada is one of the big companies at Malaysia that supply

many product and brand from different supplier. So that they
need to arrange it wisely to make sure all the products are relate
with the order from the other department.

The function of the system was create to make sure that flow or
internal supply chain among the department was smooth and
less the mistake before delivery to the customer.

So that customer service or order department can know the

stock left in the warehouse with the updates data from the

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employee in the warehouse. It will make the procedure more

effective and efficiency.
7.0 HOW IT STRATEGY WAS ALIGN WITH BUSINESS STRATEGY
When we discuss procedure, there is one thing that we need to know. It is
whether the procedure is fulfilling the principle objective of the organization or
not and obviously like different organizations, Lazada might want to
abatement its cost and build its income. In order to realize the IT strategy,
Lazada must change their strategy to become more sufficient and an
empowering agent for Lazada to finish its business strategy. Lazada has
picked Warehouse Management System in order to establish their product in
a good condition and to prevent from occurrence of loss of thing or item is
kept not enough total that is real.

A Warehouse Management System is a software application that supports the

day-to-day operation in a warehouse. This case will involve upper loss
company and number of items to be sold not enough also Lazada Company
should be making upper compensation every item that is lost. The warehouse
uses a proprietary "technology stack" that helps provide end-to-end order
coverage by connecting all parties in order fulfilment. The system is fully
automated to provide greater efficiency, productivity and accuracy. Lazada's
customer service platform helps the company stay on top of deliveries,
proactively reach out to customers to share order updates and collect
valuable feedback in real time. .

Through this channel, Lazada is able to provide management with the

information it needs to efficiently control the movement of materials within a
warehouse. For example are:

1) Assist with other department

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From this part, a Lazada company can handle a problem when supplier
have a mistakes supply the product. It is because, Warehouse
Management System will always update the product or how much for a
month that they want that stocks. So, when the product arrived at
warehouse store it can know how much a product have arrived by scan
the bar code. Not at all, Lazada company will get detect with quickly
that product they order are different. However, it also used to customer
when they make an order. From this, it can less the mistake before
delivery to the customer.

2) Daily Cycle Counts

Using this system, it is easy to the employees make the daily counts
without wrong mistakes when counts the entire products have.
Besides, warehouse employees will always updates the amount of
product. They just scan the bar code of each product and automatically
they will about the product are still left. WMS system is good system
and will reduce the number of product lost. Maybe before this the
employee careless when count the stock so, WMS system can help
them to make a mistakes again.

3) Shorten Delivery Period

With the system that Lazada make it, it will make the time delivered
period is short. Some products when customers buy the import product
it will take time to them to waiting the product that customer want. They
must pre order that product about 1 or 3 months. So, using this system
the product can deliver to customer in a short time. Maybe in 2 days or
not more than 2 weeks. It will make customer satisfied with Lazada
service.
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This clearly shows, Warehouse System Management helps more Lazada to

be efficiency and it is a good idea warehouse. This is the step involved in
fulfillment process at the warehouse when an order is submitted and a good
strategy for Lazada to maintain their customer relationship.

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8.0 CONCLUSION
As a conclusion, in the business IT are one of the point part that are playing
an important roles in order to make sure the business that have been running
by an organization are going smoothly. Lazada are using an IT in order to run
their business it was because Lazada are one of the company that are doing
e-commerce business. This is because, Lazada are running an e-commerce
business so that IT are most important part that Lazada need to care and
improve in order to maintain the business strategy.

In this Lazada context, they using the software called the Warehouse
Management System (WMS). By using this software, the Warehouse
Management System business of Lazada helps to manage Lazada business
strategy to be fast, convenient and secure online shopping. This system for
Lazada gives much benefits to the Lazada to operate their online business.
Lazada will change the substance of shopping by offering an easy to use,
advantageous and trusted e-trade stage. Besides that, the system in Lazada
increase their customer satisfaction. Lazada is continuously striving to offer its
customers the best possible shopping experience with multiple payment
methods including cash on delivery, extensive warranty commitments and free
returns.

In addition, those IT will be an enables towards the Lazada by expanding

capacity, shorten delivery period, daily cycle counts, less issues and assist
with other department. A Warehouse Management System also is a software
application that supports the day-to-day operation in a warehouse. The
system is fully automated to provide greater efficiency, productivity and
accuracy.

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Generally, Lazada are using the Warehouse Management System that it will
help the organization in order to increasing their not only productivity of the
company but automatically increase their profits in the business. In the same
time, Warehouse Management System also will help the company to improve
their business strategy along with the technology development.

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9.0 Reference

Warehouse Management Systems (WMS). (n.d.). Retrieved April 10, 2016, from
http://www.inventoryops.com/warehouse_management_systems.htm
Property Management Software Guide. (n.d.). Retrieved April 10, 2016, from
http://www.warehousemanagementsystemsguide.com/
Lazada Malaysia Company Profile | History & Background. (n.d.). Retrieved April
10, 2016, from http://www.lazada.com.my/about/
How Does a Warehouse Management System Work? (2013). Retrieved April 10,
2016, from http://www.aidc-solutions.co.uk/how-does-a-warehouse-managementsystem-work/
Warehouse management system. (2012). S.l.: Book On Demand.

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