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1.
What factors determine the demand for blades? How can demand be
increased?
low rate and hence they are not consumed by low income group. It maintained
dominance in the high segment market by capturing 90% of the market share. Some
key changes in distribution channels like appointment of 23 new distributors has
resulted in 60% sales growth. Diversity and language are other hurdles that Gillette
faces. It has leveraged its first mover advantage and has covered 60000 small kiosks
and mom-and-pop shops. It is also selling products through supermarket chains.