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2015.11.18 - 12.31 , NO.
003
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PEOPLE /
P 02
Special correspondent attended the historic meeting of Xi and Ma in Singapore
Switzerland is the perfect

destination for individual
travelers
CULTURE /
P 06
Wushu is not only fists,

but also Chinese culture.
,
EURASIA INFO
TOPIC /
President Ma Ying-jeou and Chinese leader Xi Jinping shook hands for more than a minute Saturday at their historic summit in Singapore, with the Taiwanese president proposing a cross-straits hotline.
urAsia Infos special correspondent Li Chunchun

was watching the scene attracting the world's attention: the meeting of both presidents Xi and Ma.
The reporters waited in Shangri-La hotel in Singapore for
the press conference to start when, without any prior announcement, suddenly the two presidents showed up in
front of the audience, shortly before 3pm. One reporter
sitting in the first row shouted to Mr. Xi whether he could wave his hand to welcome the audience from Taiwan.
> P 10
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2015.11.18 - 12.31
PEOPLE
Switzerland is the
perfect destination for

individual travelers
EURASIA INFO
Interview with Simon Bosshart, Director

Asia Pacific, Switzerland Tourism
Mr Bosshart during the interview with EurAsia Info
EurAsia Info: You are in charge of Asia

in Switzerland Tourism?
Simon: I am in charge of Asia, the nicest
market [laughing]! Its a very interesting
market and still booming, in particular all
Greater China markets, including Taiwan.
Taiwan was a bit behind in the past. I think it
has the problem of not being very well con-
nected to Europe in terms of flights; that makes it difficult to expand the business. However, now we have new connections with
Cathay Pacific; an excellent flight with good
connections to Taipei. This year (which, in
general, was a difficult one for Switzerland), all the Chinese markets together grow
>>
around 35 percent.
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Baby
2015.11.18 - 12.31
TOPIC
EurAsia Info: Is it fair to say that you
rather represent Switzerland tourism outside Switzerland than in the country itself?
Simon: For me personally yes. We are
responsible for the promotion of Switzerland as a travel destination: for leisure and for business. I am in charge of the
source markets, the customer market in
Asia. So my teams are bringing people from
Asia to Switzerland.
EurAsia Info: And you dont care so
much where they go in Switzerland?
Simon: Thats not my direct responsibility. However, you cant just give a generic image of Switzerland and not talk about
specific places. So we raise the interest but
we are not taking the responsibility for the
particular regions, e.g. we dont sell tickets.
This is regional responsibility: e.g. Jungfrau
railways are working on their own; they are
selling the tickets and building up all the
trade relations with their partners in the markets. We are taking care of the promotion of
Switzerland on an integral basis.
EurAsia Info: But you certainly have
contacts with the regional and local tourist offices...?
Simon: Of course. We have a very close
cooperation and keep partnerships with all
Swiss regions, with Lucerne tourism, with
Lake Geneva region, with Zurich, with Grisons and so on. We actually get funded up to
approximately 50 percent by the federal government; the rest we get through our partners. The regions with their suppliers, hotels,
cable ways etc. join in into our marketing activities. So basically we are like a platform
and we have certain topics that we work
on; you might have heard about the Grand
Tour of Switzerland that we have been promoting this summer. We like the regional
partners to join in and to add their contents
to the main campaign.
EurAsia Info: There has been some criticism on promoting self-driving..
Simon: From my point of view, it was
not surprising that this point came up. When
promoting Switzerland as a travel destination, we normally play strongly on the public transportation system which is one of
the unique selling arguments. So it could
be easily misunderstood in a way that we
are now start promoting self-driving experiences. However, many of our costumers
especially from the neighbor countries would travel by car anyway and we simply
tried to give them new arguments why they
should stay in Switzerland and not to
look out for other destinations. However,
there is also a demand for self-driving among
Asian, in particular Chinese tourists.
EurAsia Info: Individual travelling

then. Thats very different from the past,
I guess.
Simon: Yes, its changing very quickly.
Mainland China was very strong in the
group part, especially very big groups. They
are quickly switching now into Free Independent Travelers (FIT); we have extremely strong growth on that side. You might
have noticed this. In the past, Chinese tourists always came with big coaches, in huge
groups. This is still growing; however, we
have a very strong increase on the individual travel side: people traveling by themselves by train: families, small groups, couples or individuals.
EurAsia Info: Does this change your
marketing approach?
Simon: This is a chicken and egg question
[laughing]. In the past, we had tourists from
Germany and other nearby markets who
spread more or less over the whole country.
These tourists did not just go to some hot
spots; they rather went to some little valleys
and stayed there for longer time. Now the
German market is dying us away: we lost
about 30 or 40 percent in the last three to
four years thats dramatic! The same
applies to the other European markets.
At the same time, the overseas markets
are growing. However, these people do not
travel yet in the same deep way as the Germans used to do. So far, the Chinese coming
to Switzerland just want to go to Zurich,
Jungfrau, Lucerne, Geneva and then they
leave. So the business which used to be
more spread all over the country, concentrates now on certain points: e.g. Lucerne is
completely crowded with Chinese tourists.
On the other hand, the smaller regions dont
get guests any more. The concentration in
certain points like Rigi, in the Jungfrau region or in certain hotels is about to cross the
limit of what is digestible.
Something has to happen there. Lucerne,
for example, found a new solution to get the
coaches out of Lucerne. Last year the local
people could not drive any more in the city,
it was completely crowded with coaches
the whole day. Now there is a very strict regime for coaches: they can just drop off the
guests and pick them up later. Such measures are necessary. The market is growing
by 30 percent and this applies also to Lucerne! I went there recently and got the impression that there were more Chinese than
the local people on the street! This makes
me happy from a professional point of view.
However, it starts to change the place. Once
local people dont accept this anymore, we
get a problem.
Thats why we made a complete strategic shift in Switzerland to- > To Next Page
50%
Enterprise Leaders Interview is a high-end interview series of

EURASIA INFO will carry out an exclusive interview with a
representative figure in Chinese or Swiss enterprises in each edition.
Aiming at sharing pragmatic information with high value and
establishing a platform for information communications between
enterprises, this column follows closely the development of various
industries and reports on real characters and true stories.
30%40%
>
2015.11.18 - 12.31
TOPIC
What is the most important
skill when learning Chinese?

urism. On one hand, we strongly promote individual tourism in Asia, in particular
China. On the other side, we only support
group tourism if its bringing something
new. Big tour operators who just want to
increase volume do not get our support;
however, we happy to support an operator who e.g. wants to bring hiking or biking
groups or art visitors. Switzerland is not
the ideal place for big groups, we do not
have the infrastructure and the hotels are
too small; we dont really have what groups
need.
On the other hand, Switzerland is really
strong for individual travelling. We are one
of the best FIT destinations world-wide; its
so easy to travel here. A person can travel
alone from Asia, its safe, its convenient,
its clean. Everything is reached in a short
time, you can stay in the city or go to the
mountains. We have the small hotels, cozy places, little streets everything an individual guest would enjoy. So we promote
the shift to individual traveling in Asia and
especially in China.
EurAsia Info: Apparently you speak
Chinese - why did you learn that?
Simon: That goes back to 1994. Watching
movies and pictures, reading magazines, I
felt that China is a very attractive country:
a lot of very different landscapes, interesting people and an old culture. There were
many things I did not understand, so wanted to get to know it better and decided to go
to China. I had just graduated, ready to take
a few months to travel and went to China in
May 1995. I visited many different places
like Beijing, Xi'an, Chengdu, Shanghai, Guilin, Yunnan and got to know a lot of people.
Then I came back to college and started
to learn Chinese. In 1999, I spent the last
year studying in Beijing. Back to Switzerland, there was no longer a lot of contact with
China. However, in 2005 , Switzerland tourism was looking for people willing to work
there. So I returned to China and stayed in
Beijing from 2006 -2013.
It was not my original goal to work in China when I started studying the language; it
was just because of interest I did not have a
long-term plan to use the language for work.
However, after having studied Chinese for
a while, I more and more wanted to use the
language in my work as well. Very few pe-
ople in Switzerland learned Chinese when

I started; now there are much more but they
are normally much younger.
EurAsia Info: What is the most important skill when learning Chinese?
Simon: Never giving up! I started to
learn Chinese more like a hobby. The
more I learned, the more interesting it became.
In the beginning, I did not plan to learn Chinese at the university. However, after
learning Chinese for a while, the workload
became relatively large. So I started to learn
Chinese professionally.
EurAsia Info: Do you have any suggestions for younger Swiss people learning
Chinese?
Simon: We should encourage them as
much as possible. There are very big opportunities in China but there are not enough
people who can speak Chinese. On the other
hand, most of them have no work experience. What I do in my position, you cannot
do without work experience. In other cases,
it may make sense combining a person with
work experience with one speaking Chinese.
You may have heard that we brought
Chinese sky instructors to Switzerland last
winter to serve Chinese guests. This was
a very successful marketing cooperation.
How-ever, in the long term we cannot import instructors from China every winter. We
need the local instructors who can pick up at
least some basic Chinese. For the moment,
we are trying to build up a network of people
speaking Chinese who are willing to work as
a volunteers to assist Chinese tourists.
30%
1994
EurAsia Info: What was the strangest

experience in your job?
Simon: During my time working for
Switzerland Tourism, I had a lot of interesting encounters. One moment which I
will always remember happened in 2008.
There were some managers coming to Switzerland as a group. The big tycoon in the
group was a mountaineer who wanted to do
hiking here, together with some industry colleagues. So we finally had a group of ten
top shots. The tycoon was an outdoor person, very sportive and used to climb mountains while the others were very rich and not
used to this sort of activities. However, they
somehow had to follow the big leader. >>
We would like to thank our team and all other people

supporting our new enterprise. We aim for superior
quality and will work seriously and responsibly on
each story and try to provide useful and practical
information to our readers. We hope that our new
baby will grow step by step and get more and
more support and appreciation.
Baby
19955
1999
2005
20062013
>>
EURASIA INFO
TOPIC
Interview with Simon Bosshart, Director Asia Pacific, Switzerland Tourism
They were actually not enjoying the tour and

had a very demanding attitude.
One day, we had a very special experience
when we went for a glacier hike from Diavolezza down to Morteratsch (see box). Its an
easy hike and lasts around 3-4 hours. Looking downwards, the tour seems very short
and easy but its finally much longer than
you think. So we had these people who are
used to others carrying their bags and to travelling in private jets who suddenly had to
walk on their own. Prior to the tour, everybody had been asked whether they really
wanted to join, but nobody wanted to lose
face in front of the tycoon.
The group was led by a 60 years old
mountain guide with a tanned face, very
healthy and very energetic. The other
people in the group were all between 40 and
50, but with the exception of the tycoon
all in very bad shape. So finally we walked
for 6 or 7 hours. One guy couldnt walk
anymore and we had to carry him.
The funny thing is that they were so impressed by this. They didnt have any experience like that. Nobody would dare to treat
them like that in China; on this tour, they
were treated like kids: Now walk, dont
stopwe have to go down, we have to movedont go there, this is very dangerous!
We were all so impressed by the silence in
the mountain and by the ice which is about 300 hundred meters thick. I had to carry
down the man and I still remember asking
Simon Bosshard
him that was too tough, right? and him

replying: yes, its pretty tough but it was
really great fun. I will tell all my friends
about it when I get back to China.
On that evening, they were so happy and
you could see smiling faces everywhere. I
am convinced they would all remember this
tour forever. I learned a lot in that moment
about the meaning of traveling: you can
make unexpected experiences. This happens very rarely and is very difficult to achieve. The second learning was that you dont
need much to impress people, you can do
it with very simple things. People actually
dont need much to be happy but they need
the right thing. Thats my philosophy: you
have to experience special things, its not
about shops or the most expensive stuff. In
certain moments, something can be so touching and so impressive; it will remain in
your memory which you can carry with you
and nobody can ever take away from you.
EurAsia Info:Thats a very nice story;
thank you very much for sharing your experience with us!
By EurAsia Info
2008
2015.11.18 - 12.31
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2015.11.18 - 12.31
PEOPLE
Wushu is not only fists,

but also Chinese culture.
Interview with Rong Jun (coach of Swiss

National Wushu team)
ew Chinese people in Switzerland

do not know the coach of the Swiss
National Wushu Team. He performed with his students for the public in
the embassy or during many important
celebrations for the Chinese, but he also
participated many times with the Swiss
National Wushu team in the World or
European Championships and repeatedly achieved excellent results. He has
been invited by the Swiss Olympic Museum and led 55 Students participating
in the 2008 Beijing Olympic Games, performing Wushu and Tai Chi. Today, the
editor of "EurAsia Info" gives you the
opportunity to get to know more about
the distinguished coach Mr. Rong Jun.
At the beginning, when I asked Mr Rong,

how he became attached to Switzerland, he
said with a smile "I came to Switzerland in
January 1999. However, I became attached
to Switzerland already in my college time. I
remember that I saw a picture of a snow hill
and a village at the foot of the hill and I felt I
would like to get there. A friend told me that
this is Switzerland. Since then I knew Switzerland and I was convinced that I would
visit it one day. After I graduated, I chose to
work in Guangzhou University for Chinese
Medicine. There I got to know a friend from
Switzerland. He invited me to teach in Switzerland and I felt this will be the place to live.
So I chose to learn and work here."
I asked Mr. Rong what are his most
unforgettable memories. He answered
thoughtfully: "The most unforgettable memories are from the time when I started to
learn German. I only spoke a very simple
English and I had to learn German in
English. This was very difficult for me and
my teacher. I almost gave up but my friend
convinced me to go on. On the other hand,
I was not a rich man and it was very expensive learning and living here, so I had to earn
some money in my spare time. So I did not
eat any good food at that time."
How becoming attached to

martial arts
I asked him, when he started to do martial arts. Mr. Rong recalled: "In 1979, when I
was about nine years old, I happened to see
the county martial arts team near my house
practicing martial arts. I was deeply attracted and wanted them to accept me as part of
the team. Due to my love with sports, they
accepted me in the end."
RONGJUN
How becoming attached to

Switzerland
Master Rongjun, the coach of the Swiss National Wushu Team
EurAsia Info: "Who is the most important person in your life?"

Mr. Rong said: "Mr. He Jungang in Huaibei Anhui province is the most important
person for me."
EurAsia Info: "What is your favorite martial art?"
Mr. Rong said: "I practiced the competitive martial arts, now Taiji boxing and traditional martial 3arts are the most important. I
like our traditional martial arts and Taiji boxing most."
The establishment of a martial

arts school in Switzerland
I asked: "Why did you choose to teach
martial arts?"
He said: "It was pure luck. Switzerland
is the first country that I visited and I had a
chance to learn and live here and found my
school."
I wanted to know whether establishing a
martial arts school in Switzerland was easy
for him. He answered "It took almost three
months from creating to starting to teach!
At that time, my wife took care of the money and I prepared for the teaching. >>
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1979
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2015.11.18 - 12.31
RONGJUN
EURASIA INFO
CULTURE
Master Rong and his Swiss students
The school is small but the popularity of the

school has grown a lot. The quality is the
most important for me. Martial arts is not
only fists, but also Chinese culture."
I continued to ask "What was the most
difficult thing in the preparatory period?"
He said: "Preparation was pretty easy.
The difficulties were to find and rent the
house, to determine the teaching content, design the school badge, determine the price
and so on."
Role models
I asked "Who do you worship?"
"The veterans said many people make
me admire, but I dont worship anyone. Nobody is so perfect, everyone makes mistakes. So I can admire but not worship anyone. I think many Chinese have talent in
martial arts."
I tried to tease him: "Is there anyone who
challenged you?"
Mr. Rong said with a smile: "There
werent really any challenges. I fought in
my childhood but I actually forgot it. It was
not similar to the movies."
Attitude
EurAsia Info: "If someone insults you,
will you pay back the same way?"
Mr. Rong said: "We should deal with problems case by case in our lives. If someone
insults you, we should not be angry about
it but we should analyze the cause. If I am
wrong, I will correct it. On the other hand,
if I am right, I wont make a big story about
it because that will give me nothing except
making me unhappy."
"Have martial arts influenced your atti-
tude?"
Mr. Rong nodded: "If I encounter problems, I try to calm down first. You normally
dont find the method to solve them immediately. Sometimes the inspiration to solve
the problem suddenly appears during the
practicing or boxing teaching lesson. I believe we make the right decision when we
are quiet .So we will not regret our decision."
This is a masters attitude: Order in your
heart; not trapped in love, not forgetting the
past and not afraid of the future.
"What do you think is the worst and most
happy thing?"
Mr. Rong said: "Im not good at remembering the worst or most happy thing, I regard my experience as a chance to learn.
Experiences are a reason for success and
failure!"
Talking about the past and the future, Mr.
Rong is full of pride. He said with emotion:
"I dont regret my original choice, because
this would not have a positive effect. I am
not really satisfied with my grades now but
I am content with my destiny."
I misunderstood the temperament of a
master. I think they are impulsive. In fact,
I see kindness, humility and healthy trends
in Mr. Rong. The martial arts master must
have his morality, then he can have the
chance for success.
"Lets talk about your achievements and
your family. Whats your biggest accomplishment teaching Wushu?"
"It was during the 2008 Olympics, at an
invitation to the Swiss Olympic Museum.
I led 55 students to have a two-day Wushu performance in the Olympic Museum to
promote the Chinese ncom- > To Next Page
>
2015.11.18 - 12.31
CULTURE
2008
55
RONGJUN
Master Rongjun, the coach of the Swiss National Wushu Team
ments on us in the newspapers and magazines."

When I asked Rong Jun, "What is the
most important thing in your life?", he
answered "The most important thing in my
life is that I have harmony in my family, after
this that I have a successful career."
stand Chinese culture. Although Mr. Rong is

busy and tired, he will still go back to China
with his students to study martial arts for a
few weeks. Mr. Rong has been in Switzerland for over ten years. He has been working
on the popularity of Tai ji and martial arts.
He combines teaching Chinese martial arts
with spreading Chinese culture. He pro"What do you do in your spare time?"
motes cultural communication between ChiRong Jun answered: "Maybe I send my na and western countries.
kid to attend an after-class physical training
or a music class and after that class, I can
Enjoy the moment, seize the day .In the
pick my kid up for going home." His emo- film "Forrest Gump" it is said: "Life is like
tional tone surprised me.
a box of chocolates, you never know what
you gonna get." In life, the less you need
"Have you laughed a hearty laugh re- from the world, the freer and happier you
cently?"
will be. Now Tai-ji and martial arts are poRong Jun said humorously: "I have for- pular in Switzerland and many other coungotten when I laughed recently, but if I tries. Many young people like Chinese marhave, it always means that I am very happy tial arts and do it like a kind of sports.
and satisfied."
Thanks to abroad martial arts masters
Dreams
who work for the inheritance of Chinese
Wushu in a silent way.
When I asked "What is your dream?",
Mr. Rong Jun shook his head. "Where is
my dream? It is enough to live seriously
Written by Ailian Zhu
each day!" The answer surprised me and filTranslated by Gu Yike
led me with deep esteem. Nowadays, its rare that there is still a person who keeps the
pureness of his heart for all his life. We can
see the pureness of Wushu in Rong Jun's life.
The spirit of inheriting

martial arts
EurAsia Info: "You have taught martial
arts in Switzerland for many years. What is
the reason that you work on martial arts all
the time?"
Mr. Rong said seriously, "It is the most
meaningful thing for me to search and inherit our ancient Chinese culture. I can spread Chinese culture and make them accept it
happily instead of being forced."
Every year, Mr. Rong takes a large number of European students to China for studies. His students not only study Chinese martial arts but also want to under-
2015.11.18 - 12.31
2015.11.18 - 12.31
/ editor@EurAsiainfo.ch
10 Editor
INTERNATIONAL NEWS
Xi Jinping and Ma Ying-jeou Meet in Singapore
LI CHUNCHUN
LI CHUNCHUN
Xi Jinping and Ma Ying-jeou delivered a speech respectively
(Continuation from first page) To the surprise of many people, president Xi immediately raised his left hand and waved to
the audience. Chairman Ma followed him
on the spot by lifting his right hand. Thats
how the famous picture of the waving presidents occurred.
The meeting between Communist party
chief Xi and Nationalist president Ma was
the first time two such leaders had come
together since Mao Zedong founded the
Peoples Republic of China in 1949. The
last encounter between communist and nationalist leaders came in August 1945, when
Mao and Chiang Kai-shek came together in
Chongqing for seven weeks of talks.
Chinese state media painted the dialogue
as a watershed moment which one analyst
compared to Richard Nixons 1972 trip to
China, which paved the way for the normalisation of relations between Beijing and Washington. This is also an icebreaking meeting, Tao Wenzhou, from the Chinese Academy of Social Sciences, told CCTV, the state broadcaster.
Saturdays summit, which was announced on Tuesday night, began at 3pm local time at Singapores five-star Shangri-La hotel. As Xi and Ma stepped out before the cameras and were bathed in a blaze of camera
flashes, the presenter of a live CCTV broadcast told viewers: This is certainly a landmark handshake.
The summit represents a high point in the
seven-year rapprochement between Taipei
and Beijing that began in 2008, when Ma
Ying-jeou took office, vowing to end the political feud between the two sides. Ma, who
will step down next year following a presidential election on 16 January, has overseen a striking improvement in relations with
Beijing, which still regards democratically
ruled Taiwan as a renegade province.
Saturdays meeting, while the first bet-
ween the two sides leaders, is only the latest

in a series of high-level encounters between
China and Taiwan, which has been ruled as
a de-facto independent state since Chinas
civil war ended, in 1949, and Chiang Kaisheks nationalists fled across the Taiwan
Strait. The first came in 1993, when envoys
from both sides met in Singapore for the first
high-level talks since the war.
The summit at the Shangri-La Hotels Island Ballroom was the first such meeting
since the Communists wrested control of
China from the Kuomintang, which fled to
Taiwan in 1949. Hundreds of reporters jostled for places to take pictures of the handshake, which started at 2:59 p.m. in front of a
huge orange screen.
The two leaders waved to the crowds of
journalists after the handshake and then proceeded to another part of the location to hold
the talks, which were expected to last about
one hour. Both leaders were wearing similar blue suits and shirts, but Ma wore a blue
tie, Xi a red one.
After the delegations took their places, Xi
spoke first, mentioning the positive results of
peace over the past seven years. As agreed,
he addressed President Ma as Mister Ma.
The leaders of China and Taiwan met for
the first time in almost seven decades on Saturday as Xi Jinping and Ma Ying-jeou began a historic summit in Singapore with a
minute-long handshake. Nothing can separate us, Xi told his Taiwanese counterpart in
brief public remarks following the handshake. We are one family We are brothers
who are still connected by our flesh even if
our bones are broken.
Today is a very important day, the leaders of the two sides of the Taiwan Straits
are meeting, turning a new page in crossstraits relations, the Chinese president said.
Only because of the reforms of the past seven years, he said, alluding to Mas pe- >>
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INTERNATIONAL NEWS
LI CHUNCHUN
Xi Jinping and Ma Ying-jeou delivered a speech respectively
riod in power, had it been possible to organize the summit.

Xi described the people of China and Taiwan as sharing the same blood, and went
on to name the 1992 Consensus, saying
it was the right direction, which would
lead to a deepening of cross-straits exchanges.
In his five minutes responding to Xis
opening comments, Ma referred to the separate development of the two sides since
1949, while he mentioned the 23 agreements
signed during his term and the 8 million annual travelers between both sides.
Ma told Xi both sides had been working
to replace conflict with dialogue We
follow different political systems, but we
have developed military and economic cooperation, he said.
Ma said he was proposing five items:
strengthening the 1992 Consensus, reducing confrontation, expanding bilateral

exchanges, setting up a cross-straits hotline
between the Mainland Affairs Council and
the Taiwan Affairs Office, and promoting
more mutual assistance.
The Taiwanese delegation also included Mainland Affairs Office Minister Andrew Hsia and his deputy, Wu Mei-hung,
Presidential Secretary-General Tseng Yungchuan and his deputy, Hsiao Hsu-tsen, National Security Council Secretary-General
Kao Hua-chu and national security adviser
Chiu Kun-suan.
Photos and Article By Chunchun Li
This book review is the first one of a new series: we invite everyone to recommend a book
that he or she particularly likes and publish a
corresponding short article in one of the next
editions of our newspaper.
It can be a review of a recent publication (as
in this case) but it can also be an article about an
old book which impressed you and you would
like to recommend to others: however, the book
should still be available that other readers can
also read it and form their own opinion.
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12 Editor
CROSS WORD PUZZLE /
GAME
NUMBER PUZZLE /
ANSWER IN THE NEXT ISSUE
NUMBER PUZZLE /
PEOPLE
2015.11.18 - 12.31
13
How a Chinese Piano

Concerto is perceived in
foreign media
Chinese in Switzerland: Zhao Yuan, the Violin Honorary

Professor at the China Central Conservatory of
Music, the founder of the Musical Cultural Exchange
Association between Switzerland and China.
--
EurAsiaInfo.ch : Thank you for having this interview with us, Mr. Zhao. As we
learned, you are the violin honorary professor in Central Conservatory of Music
as well as the founder of the Musical Cultural Exchange Association between Switzerland and China. You also established
the general association of overseas Chinese in Switzerland. You took up the post
of the president of Chinese general chamber of Commerce in Switzerland and are also the president of the association for the
Chinese peaceful reunification in Switzerland. In 1980s, you came to Switzerland for
further education and lived here ever since.
For the past 30 years, you have organized
musical and cultural events between Switzerland and China almost every year. There are surely more things about you that
we dont know. We know that you are busy
with several big performances. Before
we dig deeper on those events, could you
share with our readers some personal stories? What was your first encounter with
this beautiful country?
Zhao Yuan: I was in the earliest group of
Chinese studying abroad coming to Switzerland in the 1980s. It was a short-term scholar exchange program and we attended lectures and gave violin classes. With this opportunity, I managed to settle down in Switzerland and start my family and career here. I
was in my 20s and still a young fellow the
first time I came here. Now I am 58 years
old. How time flies!
I have kept the musical connection between China and Switzerland. We founded the
Switzerland-China Cultural Art Exchange

Association long ago. In 1990, we invited
the China Youth Symphony Orchestra to
give performances in Switzerland. After
that, we invited the musicians from Switzerland and China to pay mutual visits. Except the China Youth Symphony Orchestra, we also invited the China Young adult
Symphony Orchestra and China Opera
Symphony Orchestra etc to give big performances in Switzerland. Swiss soloists
are making performances in China and
vice versa.
EurAsiaInfo.ch: Why are you so devoted to doing this?
Zhao Yuan: I think there is a necessity to
make Swiss people know more about the level of Chinese music. I know there is a lot in
music that we Chinese can learn from Switzerland but there are also things the Europeans should learn from us as we have our
strengths and our level is quite high. The reason I brought the China Youth Symphony
Orchestra here is to inform the Europeans
about the musical level of the Chinese
young generation and it worked quite well.
There is a saying that music is the best
carrier of culture and it is the easiest thing
to make people resonate. Music knows no
boundaries between countries. Despite of
different languages and different backgrounds, the appreciation of beauty and the
admiration of art are common throughout
the world. As a Culture and Art Exchange
Association which is the first to engage in
this, we do not only bring the eastern music
to the West, but also bring the Western classical music to China in order to make the Chinese music market more colorful and more
professional.
EurAsiaInfo.ch: You have organized so
many concerts. Are there many Chinese attending?
Zhao Yuan: Its a shame that few Chinese
buy tickets here to enjoy the concerts. The
majority of the audience are westerners and
the proportion of Chinese in the audience is
relatively small.
EurAsiaInfo.ch: It costs a big fortune to
organize such major public events. May I
know how you get funded?
Zhao Yuan [smiled]: As a non-profit organization, we have to pay out of our own
pockets when there is not enough budget.
The most of our expenditure is covered by
enterprises acting as spon- > To Next Page
EURASIA INFO
uring three days in November,

the National Ballet Of China
Symphony Orchestra will present a performance at high international
level on the stage of Swiss society and the
UN, on one hand to celebrate the 65th anniversary of diplomatic relations between
Switzerland and China and on the other
hand to commemorate the 70th anniversary of the victory of the world anti-fascist
war. On 11th, 12th and 13th of November this year, the Symphony Orchestra of
the National Ballet of China will present
three concerts and music ballet parties in
the French-speaking areas of Switzerland
which are organized by Mr. Zhao Yuan.
How is such a big event organized? How
do they get funded? With these questions in
mind, we arranged an interview with Zhao
Yuan, the director-in-chief of this event, and
he warmly accepted our interview.
Mr Zhao is playing the violin.
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2015.11.18 - 12.31
SWISS NEWS
EURASIA INFO
EURASIA INFO
EURASIA INFO
14 Editor
At 8pm of November 11th, the Symphony Orchestra of the National Ballet of China and the Ecole-Atelier Rudra Bjart gave a joint performance in the Thtre de Beaulieu in Lausanne
11118Thtre de Beaulieu, Lausanne()
sors. When we fall short in box office sales,

I will take the lead and jump in, devoting
an individual strength to promote the understanding between Switzerland and China. Out of the enthusiasm for musical art, I
am willing to devote myself into this career.
We have a market-oriented economy now
and many scholars start doing business instead of music. Many classical music lovers
walk away from the road of music. I think
its due to the lack of a sincere love for music. Only when you have this love in your
heart, you can achieve the level of Qu Yuan:
The road ahead will be long and steep. Only when you really accept this challenge, all
your work is related to music.
EurAsiaInfo.ch: Regarding those public events you organize, what is the most
difficult thing?
Zhao Yuan: Budget, time and attendance.
Every single event takes most of our spare
time. We do not have any free weekends and
we even do promotions with our families.
Everything I do is in the service of music.
Speaking about attendance, the young
generation has been walking farther and
farther away from the classical music, and
the audience for classical music is getting

older and older. By inviting the China
Youth Symphony Orchestra to Switzerland, I
would like to inform young people here that
there are other young people who really
care about classical music. When they see
that people of their own age are performing
this serious, classical and elegant art, they
may start to care about this art themselves.
EurAsiaInfo.ch: Can you give us an introduction into the big performance that
you organize in November?
Zhao Yuan: At 8pm of November 11th,
the Symphony Orchestra of the National
Ballet of China and the Ecole-Atelier Rudra
Bjart will give a joint performance in the
Thtre de Beaulieu in Lausanne in order
to celebrate the 65th anniversary of diplomatic relations between Switzerland and China.
Xu Jinghu, the Chinese ambassador in Switzerland, and Mr. Brlaz, the mayor of Lausanne will attend the event. In the beginning
of the event, the orchestra will play the national anthems of both countries. This ballet musical party has received great support
from the Lausanne government, the Addax
Oil Company in Geneva and also the >>
1979
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SWISS NEWS
Geneva Branch Office of Air China.
On November 12th, the China, the US,
Russia, France and the UK delegations to the
UN in Geneva (the five permanent members
of the UN Security Council) will co-host a
music party for commemorating the 70th
anniversary of the victory of the world antifascist war. This is the highlight of the National Ballet of China Symphony Orchestras
performances in Switzerland.
EurAsiaInfo.ch: Who is in charge of the
organization of the event in November?
Zhao Yuan: This event is organized by
the Culture and Art Exchange Association between Switzerland and China and the
Ecole-Atelier Rudra Bjart.
EurAsiaInfo.ch: Which concert is the
most unforgettable one for you?
Zhao Yuan: The three grand symphony
orchestra concerts in Switzerland hosted by
National Youth Symphony Orchestra: the
Central Conservatory of Music, National
Opera Symphony Orchestra and Glee Club
in September and November last year. That
is the most unforgettable experience for me.
The consummate performance of Chinese
artists touched the whole audience from
Switzerland and other U.N. Countries. The
social influence was so big that its still admired by many people from all back
grounds. In January this year, the
Guangzhou Symphony Orchestra paid a visit
to Switzerland. Mei Di and the orchestra played a Chinese piano concerto called Yellow
River and achieved huge success both due
to their performance as well as the repertoire. The music columnist of Swiss Info remarks: This is a concerto that combines all
the great piano techniques. Its grand in momentum and touching in melody, conveying
the strong will of Chinese people... This
shows the influence of musical art is beyond
any national boundaries and beliefs. Music
can promote the image of Chinese nation
and is the link for friendship.
EurAsiaInfo.ch: Do you have bigger
plans for the future? What is your dream?
Zhao Yuan: Ever since I was 16, Ive
been living with and from music. Ive been teaching violin for 41 years. Its becau-
se of the love for our nation and the music

that I could get so far. My dream is the one
I have since my childhood. That is, that the
Europeans know how great the Chinese music is and how high the level of the Chinese symphony orchestras is. We have a good
atmosphere now. Enhancing the understanding and communication of music, introducing Chinese music to the western world
will have more and more profound social
impact on Europe.
I have the plan of setting up a school. I
want to mingle Chinese culture and western
culture in teaching and the musical education. Then I will draft a book about the
method for music teaching for a better
exchange between Chinese and western
cultures. All the knowledge of music should be applied in practice. As long as I have
my strength and my health, I will move on
and continue this road.
EurAsiaInfo.ch: Mr. Zhao has the
same vigor, passion and state of mind as
young people. He spares no effort in promoting the communication of Chinese and
western cultures. We are touched and also feel a little guilty, but first of all, we are
proud of that.
I think everyone has own dreams but few
people can persist in pursuing their dreams.
However, Mr. Zhao manages to combine his
interest with his career. My first impression
about him is that his dedicated, persistent
and humble. One poet once said: When art
cant feed my blood, I will feed art with my
blood. Although Mr. Zhao didnt say so,
this is actually the way he works. He devotes salary and savings to the career of promoting cultural exchange between China and
Switzerland which is originated from his
love for music and the responsibility he
takes.
By EurAsia Info Ailian Zhu, Editor in

Chief
Translator: Summer Miao
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(AssociationdEchanges culturels & artistiques Suisse-Chine)
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Mlodie Zhao
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PEOPLE
Moritz Wetter:
Technology is a need; The
human factor is key
Interview with Moritz Wetter, the owner of Hardstudios
Mr Moritz Wetter, the founder of theHardstudios Winterthur
EURASIA INFO
MORITZ WETTER
Hardstudios AG
he Hardstudios are located on the

board of river Eulach in Winterthur, in an old industrial building
(called Hard) which can be entered
over a bridge. Crossing the bridge, you
leave the busy road behind you and enter
a quiet courtyard. On the way to the big
studio A, you enter the break room or cafeteria, the centre of social life in the studios where we conducted this interview with
the studio owner who gave the management tasks into the capable hands of two
team members in order to be able to focus more on the recording work, the work
he really likes from his start many years
ago until today and forever.
EurAsia Info: How old are the Hardstudios and how old is your equipment?
We are in these studios in the Hard area
since 1989 the 10 years before I had a much

smaller studio in a cellar. So the hardstudios
exist for 26 years unfortunately we missed
the party for the 25th anniversary last year;
we just had too much to do it was a very
busy year
Our oldest two microphones stem from
my early days, 36 years ago. They look very
much worn out, but are still used for many
of our productions: they are wonderful microphones and still working like in their first
days. However, the rest of the equipment is
much younger the computers anyway and
our mixing console is the 4th generation. The
mixing console is a major investment
EurAsia Info: How expensive is the mixing console?
It costs around 450000 CHF. The amortization takes around 6-7 years and then it
should run for another 6-7 years; so we >>
Hardstudios AG
Moritz
Wetter
36
Sir Neville Marriner

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TECHNOLOGY
have the classical cycle: seven lean years and
then 7 fat years. As long as we have to amortize the console, we have to pay back many
thousands every month thats reducing
our monthly income significantly. Now we
do not feel that so much anymore; we have
reached a level where we can also invest on a
regular basis to keep the value of our equipment. However, our first years were truly
lean.
EurAsia Info: Why did you decide to become sound engineer and to own a studio?
I have got a training as a teacher for accordion and during that time I already had a
tape recorder with four tracks which was a
revolutionary design back then. So I went
from practice room to practice room and recorded the drums on track one, on track two
the bass, the voice on track three and then
mixed everything on track fourThis was
my very start.
In 1981 I got the opportunity to
make recordings at a music festival in Assisi in Italy, could record symphonic concerts, operas, oratorios for the first time all
with my 4-track tape recorder and few microphones. This was the kick for me to become sound engineer.
After my diploma for accordion I studied trumpet at the conservatory in Winterthur and during that time I already spent half
of my time in my first studio in the cellar.
Since the move to Hard, sound engineer
is my full time job.
EurAsia Info: Did you attend any specific training courses?
I attended an electronics course but had
no specific training for sound engineers
this was simply not available at that time as
it is now at the university. Actually I have
been professor there and I am still an expert
for the exams; however, without having had

this specific formal training myself!
I have a musical background and this is
certainly an advantage, providing a solid
basis. This also applies to the current students at the university: sound engineers
have to study music first for two years and
can only then start the specific courses.
I went to different studios to see how they
do their work and collected my experience.
So I visited the Abbey Road studios in London and attended a recording of Sir Neville
Marriner with the Academy of St. Martinin-the-Fields orchestra. The sound engineer
communicated with the conductor over the
phone (not over the loud speaker as usual),
so e.g. he told him that the second horn player is so bad that you should better send him
home. What Sir Neville told the orchestra
thereafter, however, was a different message: please take special care of that note, in
particular the second horn So the conductor always found the right way to motivate
the people: he got the plain truth from the
sound engineer and then put it into constructive words for the orchestra!
EurAsia Info: How many people are
working in your studio?
We are six people; five are working fulltime and Angelika who is responsible for the
studio management (planning, billing, CD
productions etc.) is working 60%.I am less
and less involved in the daily management
of the studio and can much more focus on
recording which is what I really like to do!
Since two years I have a 50% job as classical sound engineer with Swiss radio I am
very happy about.
EurAsia Info: How are your working
hours?
We have some sort of a > To Next Page
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2015.11.18 - 12.31
TECHNOLOGY
18 Editor
"How important is the human

factor in your business?"
basic schedule from 8:30 until 18:30; however, the working hours are very irregular.
We have lunch in the break room of our studio; in many cases it is a very short lunch of
just half an hour to keep the momentum of
the recording sessions. In many cases, we
have recordings in the evenings for live
recordings thats the standard. Live recordings with big orchestras are most demanding regarding working hours: there is a rehearsal in the morning, then a break in the
afternoon (I normally use for editing work)
and the concert in the evening so I can
easily end up with a 14 hours day.
However, my work-life balance is still
good, simply due to the fact that I have a
work I really love and which is so rewarding
that I do not need a lot of free time. On the
other hand, I am getting older and I feel that
I need more time for myself thats one of
the reasons why I pass some of my responsibilities to my colleagues.
EurAsia Info: What was the most difficult phase of your studio?
The time just after the move to the big studio. We had very bad luck with our new mixing console. The producer of the console
just went bankrupt before we paid our last
instalment. So we had to check first whether
we can keep the console if we pay the last
instalment or whether we would completely lose it anyway. On top of that, after
some years we noticed that the quality of the
console was getting bad because of a design
flaw, which would clearly have triggered a
warranty payment or a replacement of certain parts if the company was not bankrupt
Finally we could manage it with the support
of my fiduciary and a patient bank. Today I
can state that we are lucky not having given
up in this difficult time.
In some sense, we have a very difficult time now as well: technological progress makes the solutions cheaper and cheaper. Most
people have high-quality recording devices
at home, there is free editing software for
PCs we have to adjust to these changes
permanently. So we change our offerings in
a way that many people just buy one part
from us, so e.g. they just do the recording of
the drums in our studio and do the recording
of the guitars at home by themselves. Some
others just come to us for the mixing. So we
are more and more just delivering parts of
the whole process.
However, even with all developments
on the internet, free downloads etc. everybody still has to make recordings at some
stage and most musicians want to make a high quality recording so we are not in a bad
position in this process. Budgets are smaller and everybody tries to use the studios in
the most efficient way in this sense we can
offer an optimal environment with our differently sized studios. Thats why we have a
big group of clients keeping us busy.
EurAsia Info: How important is the human factor in your business?
The human interaction is the key differentiator my team has very much incorporated this belief. Our clients do not
come to our studios because of our technical
equipment this is standard in this business.
Maybe they like the rooms but more importantly, the whole production line with the
human interaction is excellent; there is no
weak link in our chain.
EurAsia Info: What is the strangest experience you ever had?
We once had recordings with a jazz singer. Before we could start, she came to me
and told me that I have to bring her to place where she can see a spider. She said: I
have to see a spider; this brings me luck and
then I will make a good recording. As I remember, it was not in autumn where we
have spiders everywhere around this house.
So we had to walk around for quite a while
until we finally detected a web in a corner
and could catch the spider. She took a short
look at the spider and then said: now lets
start the recording!
EurAsia Info: What kind of recordings
do you make?
We are specialized in acoustic recording
(with microphones and few electronic parts).
So we do not record Hip-Hop or dance music, no punk and no hard rock (we do not have the staff for that). However, apart from
that, we record any music styles, from Rock
n Roll to light music to classical music to
folkloristic music, Jazz (in fact a lot of Jazz)
to choirs we do everything. Furthermore,
we make language recordings e.g. the Globi CDs with Walter Andreas Mller, cabaret and comedy live recordings (Divertimento, Marco Rima, Peach Weber). In the latter
case, we make recordings from several performances and collect the best versions for
the CDs. In general it is my responsibility to
get the sound right the comedians themselves do not get involved in that so much except that they want to have the laughter of the
audience much louder (laughs).
EurAsia Info: Who are your prominent
guests in the studio?
The most prominent one was probably
Herbert Grnemeyer. He came here for one
day to record some songs that was a joint
venture with a Swiss band for which >>
Zri West
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We would like to make you aware of the advertising opportunities in EurAsia Info.
The articles in our newspaper, always published in both Chinese and English, are not just
addressing Chinese speakers but also anyone interested in Chinese culture and economy.
EurAsia Info is sent to Many thousand households and has already a significant, still
increasing number of subscribers in Switzerland and the neighbour countries.
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TECHNOLOGY
he sang two songs and they made the basics for him. In general, we are not working
with famous people: many of the famous Swiss bands do not need such a studio
they are closely working with a producer
who owns a project studio where they can
develop their projects which are mainly based on electronic sounds.
EurAsia Info: Do you still have customers renting the studio for a longer time in
order to develop their new CD here?
This has become very rare nowadays the
budgets are simply not big enough anymore.
Michael von der Heide was here but just recorded the basic part with his band and left
to do the recording of the voice somewhere
else we did not see the end result anymore.
Zri West has been here some years ago and
spent six weeks in our studio to develop new
sounds that was the last such case we had.
EurAsia Info: Can everybody rent your
studio and make a recording here?
Unfortunately yes (laughs). There are
very few clients I would like to avoid;
how-ever, if I tell them that they have to
wait for six months and they immediately reply: OK, then lets book the studio then,
I will welcome them and will be very patient and friendly. In two cases only, I
have sent people back home without finalizing the recording: I stopped the recording
work after half a day (without charging them)
and told them that they should practice and
come back when they are better prepared.
They actually came back after a while and
the recording went a little better
The problem with laymen is that they normally cannot get better in the studio contrary to professionals who can normally improve their results during the work together.
There are very different styles how sound
engineers try to improve the results: some
can be very aggressive; however, I am convinced that you can achieve very good results with constructive comments.
EurAsia Info: Would you recommend to
become sound engineer?
Yes, for sure I would certainly do it again if I was young now. However, I would
make candidates aware of certain things:
you have to be flexible, you need a lot of
patience, you have to adjust to very different skill levels and determine which quality level you can finally aim for. And this
is maybe strange to say you have to be very
good; otherwise you will not have enough
work to do. There are too many players in
the market now and the amount of work is
actually shrinking: so only the best can survive. When I started, it was not a fashionable profession and there was not too much
competition; but now, its hard.
If I check what the sound engineers do
now who we had to fire at some stage, I notice that some of them have opened their own
studios but you never hear anything about
them anymore. It is really a difficult business!
EurAsia Info
Translated by Gu Yike
,
,
2015.11.18 - 12.31
19
2015.11.18 - 12.31
20 Editor
2015.11.18 - 12.31
21
2015.11.18 - 12.31
22 Editor
PEOPLE
Challenge of the Digital Era
EURASIA INFO
Interview with Hans-Dieter Amstutz, Head Hansof Marketing and Communication in Swiss Dieter Amstutz
National Library
Hans-Dieter Amstutz, Head of Marketing and Communication in Swiss National Library with EurasiaInfo reporter Zhou Zhiyue
Hans-Dieter Amstutz
white solemn building stands in

a quiet and peaceful neighborhood in Bern with green meadow
in front. Thats our destination today:
The Swiss National Library. By entering
the hall, we are immediately surrounded
by a tranquil atmosphere rarely found in
the outside world. Besides the computer
screen in front of the receptionist, it is
difficult to find other digital devices at
the first glance, and everyone passing by
holds one or two books under their arms.
However, the reality is that a modern library cannot avoid but is obliged to face
the challenges of the digital era. How is
the Swiss National Library doing?
EurAsia Info: Hello Mr. Amstutz, could
you please introduce briefly the evolution
of the Swiss National Library and its major milestones?
Mr. Amstutz: The library was opened in
1895. It is very young for a national library.
At the beginning, it was in an apartment and

the real milestone came in 1931, when we
moved to the current building in the ambassador area in Bern. The next big milestone will be in the coming January, when
the Swiss Sound Archives will become part
of the national library, as the government
felt its better to bring them together under
the same roof.
EurAsia Info: Who is the owner of Swiss
National Library?
Amstutz: It is the Swiss federal government
EurAsia Info: How many employees do
you have?
Amstutz: As of the end of December
2014, we had 168 employees in total. However, most of them work part-time. We are
very flexible in terms of working time.
EurAsia Info: How many departments
do you have and what are the main >>
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EurAsia Info: What is your vision for

the library?
Amstutz: To summarize, its quite simple:
anytime, anywhere, for everyone! We want
to make our resources accessible to anyone
who needs them, not only in Switzerland,
but also outside of Switzerland. You might
think that if we turn everything into digital,
it will be easy to share. Indeed, but it is a very
ambitious goal, and it will not become a reality in my lifetime, because we have far too
many things to put online.
EurAsia Info: As you mentioned the digitalization of documents, are there plans
to systematically scan the publications
stored in your library and make them electronically accessible?
Amstutz: We do scan, but its not possible to scan everything. First, its very costly, both in terms of money and human resource. Secondly, to scan and to make a
document accessible to the public, we
need to obtain its copyright and that takes a
lot of time. Very often, we cannot find the
author. For the moment, we mainly scan daily newspapers published in Switzerland and
books if they are old enough and there is no
copyright issue. By the end of 2014, only
0.5% of our collection were scanned. So you
can see how huge the project is. We try to be
pragmatic: instead of spending one or two
years to find out what are the most important ones to scan among the 5 million documents, our clients or partners could request
the digital format of a document online for
a small fee and we will scan that document
specifically for them.
EurAsia Info: From your webpage, we
learned that you acquire each year new
publications filling another 1600 meters
of shelf space. When do you run out of
space? What will you do?
Amstutz: According to our calculation,
it will be at some time around the 2030s.
There are plans to build a central storage,
but nothing is concrete yet. It is still quite
far away and does not bother us too much
for now.
EurAsia Info: Do you consider offloading old publications nobody ever looked
at?
Amstutz: No, never, we are a heritage library and we cannot do that!
EurAsia Info: Besides books, magazi-
nes and newspapers, what else you collect:

art? audio documents/CDs? movies? music sheets?
Amstutz: We collect a lot of literary estates, such as writers archives, e.g. manuscripts, drafts, letters, etc. We also collect
posters and postcards from Switzerland and
works of art when they are in print form and
if there is more than one copy. Audios and
CDs are to be collected in Swiss Sound Archives in Ticino, which will be part of the
national library very soon as mentioned. We
do collect music sheets though, as they are
also printed.
EurAsia Info: What is your favorite
piece, your Swiss treasure, in the library?
Why?
Amstutz: My favorite piece is called
Schweizerischer Mittelschulatlas. Its a
collection of hand-drawn maps of Switzerland. The contrast of the landscape is so vivid that I havent seen anything equivalent
in any digital map until now.
EurAsia Info: How do you measure success?
Amstutz: We measure two things: client satisfaction and the quality of conservation of our documents. For the first one,
once every four years, we ask our clients
how they feel about our service. For the second, there are international standards for
conserving documents, for example, the
room to store print documents has to be
kept at constant temperature and humidity.
These two objectives correspond to our two
mandates: to make sure our resources are
accessible and to preserve them well. However, they are somehow contradictory to
each other and we strive to achieve better
results.
EurAsia Info: What about the digital
format? Is it easier to conserve?
Amstutz: Thats what most people imagine: they think what is digital can be
kept for-ever. In fact, to the contrary, digital format is more challenging to preserve.
Hardware changes, software changes and
the standards change too. You probably do
not remember the 3.5-inch disk any more,
do you? We already know so many methods
of preservation for paper, but we still know
very little about digital. We are the organizer
of a global conference in 2016 about how to
address the long-term preservation of digital
materials. It will be the most respected conference in this field and we expect some interesting results.
EurAsia Info: How do you promote yourself? Mainly through digital or print?
Amstutz: We have many limitations in
promoting ourselves as a federal government organization. We have to correspond
to a certain image. In digital, besides website and newsletter, we also have press releases but we are cutting down the amount,
as they did not attract much attention. We
are also present on social media. However,
we send out posters and printed invitations
for exhibitions and events as well, as a large
part of our audience still likes to get printed
materials. Digital and print promotion com> To Next Page
plement each other.
EURASIA INFO
functions? How are the different departments cooperating?

Amstutz: We have six main departments: digital services, general collection, bibliographical access, user services,
the Swiss literary archive, preservation and
conservation. As said, the Swiss Sound Archives will joining us next year and will
become another major department. We
have regular meetings involving the head of
each department and the management board.
There are also several work groups for specific projects but also for coordinating between the different departments. Once we receive a question or an inquiry, it might go to
different departments depending on the nature of the question.
23
Hans-Dieter Amstutz, Head of Marketing and Communication in Swiss National Library

Hans-Dieter Amstutz
Amstutz
Amstutz
2014
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Amstutz
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Amstutz
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Amstutz
Schweizerischer Mittelschulatlas
Amstutz
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>
2015.11.18 - 12.31
CULTURE
24 Editor
" What is your favorite Swiss

treasure in the library?"
EurAsia Info: What is your objective in

being present in social media? What do you
communicate there?
Amstutz: Social media presence is for our
young clients who have a preference for online communication but also for those who
cannot actually come here and still want to
be informed about our news. The message we want to send to people is that, if you
have any question about Switzerland, think
of us, we can help you.
EurAsia Info: What was the strangest

request you ever got?
Amstutz: We do receive strange requests,
especially since we are on social media. Recently a person from Algeria, claiming to
be disabled, asked for our help to come to
Europe. Sometimes people also confuse us
with the national bank and get angry at us
on Facebook when their needs are not met.
EurAsia Info: What kind of public
events do you host, and what are their objectives?
Amstutz: We just hosted a public event
in October called Une fois le dimanche
which attracted 1700 visitors in one day. The
objective of it was to get people to the library and show them examples of what we
can do. We invited a cook and a singer who
both found their inspiration in the library.
There were also exhibitions, such as 3-D artistic books being projected on the wall. Last
year, for the 100th anniversary of the breakout of 1st world war, we made an exhibition
showing the propaganda of the countries involved in the war. We also have smaller exhibitions that address the interest of a specific audience such as an exhibition of Swiss
photo books. Every spring, we participate
in Bern Museum Night and open until late night.

EurAsia Info: Could you tell us about
your financial situation?
Amstutz: The federal government is our
financial supporter. We receive roughly 35
million Swiss francs every year. In comparison, our own income is very low, only 0.3
million last year, as most of our services are
free of charge.
EurAsia Info: What is your main area
of expenditure?
Amstutz: 50% in personnel, and the other
50% in goods and services.
EurAsia Info: What is your biggest challenge so far?
Amstutz: Its the same challenge that all
the federal offices are having now: there
will be a budget cut next year. The government dropped a program aiming to balance
the income and expenditure, and we will be
impacted. We will probably stretch things,
which means, to digitalize less and to host
less events, etc. However, nothing is concrete yet. Besides that, the biggest challenge is to adapt to the ever-changing digital
world, it never stops.
EurAsia Info: Did you have any Chinese clients in the past?
Amstutz: To be honest, we dont know,
as we never ask the nationality of the client
and we are reluctant to store personal data.
EurAsia Info: thank you very much for
sharing your experience with us!
Reporter: Zhou Zhiyue
Photographer: Liu Wenhua
La Defense,
Amstutz
Amstutz
Facebook
Amstutz
Une fois le dimanche
1700
3D
100
Amstutz
30
Amstutz50%
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Amstutz
Amstutz
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2010
TECHNOLOGY
2015.11.18 - 12.31
25
A visit to ARA Bern, the ARA

Bernese wastewater
Bern
treatment plant
ARA Bern held an open door event, give the general public a
chance to gain better understandings to its operation.
Looking at the beautiful and clean river

today it may come as a shock to know that
in the 1960s Aare was a filthy stinky river.
The wastewater from Bern and its surrounding suburbs came into the river practically untreated. Lake Wohlen downstream
from Bern even has the nickname the Poolake. It is not wise to swim in the Aare then.
ARA Bern commenced operations in
1967, since then they reliably clean the wastewater of the households, commerce and industries in Bern and its surrounding communities. It has become one of the biggest
wastewater treatment plants in Switzerland
both in its capacity and in its ability to employ the latest eco-friendly technology.
On 10 October ARA Bern held an open
door event, give the general public a chance to gain better understandings to its operation.
ARA Bern wastewater treatment plant locates in Neubrck Bern. Although it is within close approximation of the residential
area people cannot smell the stinky fumes
from the wastewater. According to figures
provided by ARA Bern, although with only
31 employees this treatment plant cleans 90
million Liters of wastewater per day. That's
an equivalent of 35 million m3 per year.
The procedure of cleaning the wastewater in ARA Bern looks like this: First,
the wastewater passes through two filters,
which filter and separate big pieces of
rubbishes from the wastewater. Then the
wastewater flows very slowly to allow the
sand to settle and be taken out. Afterwards,
an iron-solution is added to the wastewater so the contaminants accumulate and sink
to the bottom to form the sludge. Then the
wastewater is led through tanks filled with bacteria. Bacteria feed itself from the devolved contamination in the water and so
clean the water. After the bio-filtration treatment the water is filtered with sand and is
clean to go back into the river Aare.
ZHANG XIN
Enjoying the river Aare is a highlight for

the Bernese summer and a very important
element of the Bernese identity.
ZHANG XIN
he river Aare flowing through

Bern is the pride of the people living in this city. Every summer,
people from Bern like to go to Aare to
swim, to have a picnic or even to make a
long boat trip with a rubber dinghy. The
water is clear and refreshing.
Bernese wastewater treatment plant ARA Bern

ARA Bern
But the job of ARA Bern is not yet

done. The sludge left from the wastewater
still needs further treatment. The sludge is
heated to 36C and pumped into three digesters. Here is constantly circulated. In this
warm, oxygen free environment. The bacteria decompose and produce Biogas. Then the
used sludge is dried and can be used as fuel
for cement production. The Biogas is purified and turned into driving fuel. Currently,
most buses in the city of Bern are driving
with Bio methane produced in ARA Bern.
ARA Bern is a sustainable high-tech company. The wastewater treatment
plant is fully automatic. The employees
are mostly there for monitoring, supervision and management purposes. The energy
needed in this plant is produced partly by
themselves and partly from the waste burning
plant the Bern. ARA Bern produces enough
Biogas to supply 80 buses in Bern and from
some small vehicles. In addition, they also
extract heat from the treated water to provide heating for 750 households in the nearby commune of Bremgarten.
ARA Bern is cleaning wastewater for the
city of Bern and its 11 surrounding communes, which covers more than 250,000 households. Their mission statement is to
operate the sanitation system with competence, pioneering methods and sustainability, so that we can continue to swim in clean
and vibrant waters.
With the pressing climate change and global water shortage threatening our environment. Highly efficient eco-technology companies like ARA Bern is most likely to be the
answer for building a greener and more sustainable economic future.
Written by Zhang Xin
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2015.11.18 - 12.31
26 Editor
FOCUS EVENT
Geneva Witnessed
Establishment Celebration
of Swiss Fujian Association
Warm Reception, Deep Affection - The Happy Union of Swiss
Fujian Compatriots in Switzerland.
Chen Feng, the first president of Swiss

Fujian Association, gave an address with
feelings: Tonight, I am so excited to stand
here. Its not an easy journey all the way
here from the first proposal, the plan, the
more concrete preparaton to the final
establishment of Fujian Association today.
With the care and support of Fujian compatriots in Switzerland, all members of the preparatory committee worked closely together
to make this happen. Thanks for your trust
in me to put me in this position! As the first
president, I feel the heavy responsibility on
my shoulders and I know there is still a long
way to go. From now on I will spare no effort
to work with other leaders in this association and do a good job. On one hand, we will
show others the spirit of Fujian people: win
is to fight. On the other hand, we will make this association a common homeland for
every person from Fujian.
In particular, today I want to introduce our
team, they are more important than me: our
executive president - Mr. Chen Xiaochun,
the Secretary-General - Mr. Lin Huihua,
Chief, our Financial Officer - Mr. Lin Qiang, our executive vice president - Mr. Chen
Jinpin as well as Mr. Wang Zhenghong,
EURASIA INFO
n the afternoon of October 25th 2015,

the establishment of Swiss Fujian
Association was celebrated at Intercontinental Hotel in Geneva. Leaders of
overseas Chinese groups, friends from all
circles and overseas Fujian people, hundreds of people have joined this celebration, among them: Xiayin, the director and Zhangke, the first secretary
of Consulate Department in Chinese Embassy in Switzerland; Xing Hongbin, the secretary-general of overseas
Fujian community in Europe; Yang Yuming and Yan Hao, the president and vice president of Swiss Investment Association; Yu Jianyao, the chairman of the Hellenic-China Fujian Chamber of Commerce; Hu Jianbin, the president of Fujian
General Association in Italy; Weng Wuqi,
the president of the Belgian Industry and
Commerce Cultural Exchange Association; Wu Ruizhen, the chairman of the
Cooperation and Development Center
China Europe in Czech Republic; Cao
Jinming, the president of Beishuang Tongxin Island Association in the UK; Chen
Wenjing and Jianyong, president and
vice president of Fuzhou Shiyi Association in France; Li Yihong, the president
of Chinese Culture Promotion Society
and Lin Han, the vice president of Fujian Chamber of Commerce and Industry
in Barcelona, Spain.
Geneva Witnessed the Grand Establishment Celebration of Swiss Fujianese Association. The Happy Unite of Swiss Fujianese Compatriots in Switzerland.
Mr. Liu Hengyin, Mr. Chen Qiujing, Mr.

Sun Yong, Mr. Jiang Guoli, and Mr. Chen
Xiongpin of the Fujian Association Council, a total of eleven. Thank you for supporting our association! Our common ground
is that we are all working in restaurants, our
team is from the catering industry.
President Chen Feng mentioned: In this
significant moment, its an honour to have so many guests joining our celebration
and giving us the opportunity to spread the
spirit and culture of Fujian, so people can
have a comprehensive understanding of
Fujian Association.
Chen Feng remarked: The main task of
Swiss Fujian Association is to reinforce the
connection between Switzerland and Fujian,
to make people from these two places know
each other better, and to promote the development of the bilateral relationship between China and Switzerland. Todays economic environment has changed a lot. Whether
you own a business or you work for others,
everyone is facing different challenges.
The original intention of establishing this
asso-ciation is to set up a platform for business cooperation and job opportunities.
With this platform, we can arrange study
tours, help each other and contribute to the
better development of every Fujianeses career.
Chen Feng further stated: With the Fujianese spirit of enduring hardship and
working diligently, overseas Fujian people
have gradually settled in the foreign countries. The Fujian Association in Switzerland
will build a platform for education assis- >>
015 10 25
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EURASIA INFO
The South Music Yayi from Quanzhou , Fujian presented a splendid concert to the guests.
tance, helping the next generation of overseas Fujian people to better integrate into
the local society and also offering consulting
service for the Chinese students in Switzerland. Moreover, Fujian Association will organize all sorts of parties for Fujian people
for them to meet and communicate. There
will also be parties during traditional Chinese holidays, so we can promote Chinese
culture and make the diverse culture of Switzerland more colourful.
According to the introduction of Chen
Feng, the Fujian Association in Switzerland is a non-profit social organization, which is established in Vaud and legally registered by Swiss Confederation on the initiative of overseas Chinese Affair Office leaders in China. Aimed to carrying forward the
Fujianese spirit of patriotism, tolerance, generosity and fighting will, the Fujian Association will actively maintain the fundamental interests of Fujian people in Switzerland
and will be committed to develop friendly
cooperation between all overseas Chinese
groups all around the world. This association is mainly made up of Fujian people from
catering enterprises. The Fujian Association
focuses on Chinese traditional cuisine culture and, as catering is the topic Chinese and
Swiss talk about most frequently, it pursues
the purpose of the association through every
little service, promotes the cultural communication between China and Switzerland and
contributes to the enhancement of the reputation of overseas Chinese.
The director of Consulate Department in
Chinese Embassy in Switzerland, Xia yin
made a speech and expressed his congratulations for the founding. Xia Yin said: Its remarkable to establish an association for Fujian people in Switzerland so that they have their own organization. Living in Switzerland, you have to deal with the embassy,
especially with the Consulate Department.
The consistent aim of our embassys diplomatic work is to provide service for overseas
Chinese, to maintain their rights, to improve
their livings and to create a more favourable
environment for them. This is what we call
Overseas Livelihood Project which will
create more benefits for overseas Chinese.
We always put it as the main purpose and
objective of our work. We hope the Swiss
Fujian Association will provide support
to the embassy and coordinate its activities with our work. The relations between
China and Switzerland have been developing rapidly in recent years, every Chinese
here certainly is very aware of that. This

year, for example, the Prime Minister Li
Keqiang paid a visit to Switzerland in
February. This is the second time within two
years that he visited Switzerland. Likewise, there are seven members in the Swiss
Federal Government, three of which have
paid a visit to China this year. 2015 is the
65th anniversary of the diplomatic relations
bet-ween China and Switzerland. The Chinese in Switzerland launched a big cultural activity Meet China on the Federation
Square in Bern and achieved a remarkable
success. Our work emphasizes on helping
each other while we develop and love our
homeland while we emerge into the local
environment.
Later, Xing Hongbin, the secretary-general of overseas Fujian community in
Europe, congratulated on the establishment
of the Fujian Association. He said, I am so
glad to come to this beautiful city and witness this historical moment. In March this
year, I participated in the preparation of
overseas Fujian community in Europe and
met President Chen Feng. I was impressed
by his responsible, humble, generous and
brave spirit.
Take this opportunity, on behalf of overseas Fujian community in Europe and other
overseas Chinese groups, I would like to
congratulate Chen Feng on becoming the
first president of the Fujian Association in
Switzerland. He said, The establishment
of Fujian Association injects new blood and
energy into the overseas Chinese groups in
Switzerland. Also, its a new member in the
big family of overseas Chinese groups in
Europe. I believe, under the leadership of
Chen Feng, with the effort of all members
of the Fujian Association and the care and
support of the Chinese Embassy leaders, the
Fujian Association will surely emerge in the
local society; they will certainly contribute
greatly to helping overseas Chinese, promoting the development of economy and trade
between the two countries and the communication of people.
Wu Ruizhen, the chairman of Cooperation and Development Center China Europe
in Czech Republic also gave his best wishes
to the Swiss Fujian Association.
Translated by Summer Miao
EurAsia Info
65
2015.11.18 - 12.31
27
--
EURASIA INFO
FOCUS EVENT
Swiss Fujianese Association in Switzerland.
2015.11.18 - 12.31
FOCUS EVENT
28 Editor
The Swiss Federation of Overseas Chinese Associations held

its inauguration meeting in Bern
Mr. Ma Renhai has been elected as the

first president who will form the Federation
Council together with Mr. Yang Yuming, Dr.
Wu Hua, Dr. Gao Hui, Miss Jia Kejie, Mr.
Chen Ziming and Dr. Feng Jianhua.
Mr. Ma Renhai, the first President of
the Federation Council, in his welcome remarks, presented the founding purpose of
the Associations, the founding members
of the association, the first members of the
Council as well as the working assumptions for the Council and the recent activity
planning.
According to Mr. Ma Renhai, the major objective is to protect the interests of the
Swiss Federation of Chinese Associations
and to reflect peoples aspirations and demands. The Federation shall unite overseas
Chinese associations and promote exchanges, cooperation and coordination among
the Chinese community in Switzerland, improve the cohesion and provide the basis for
EURASIA INFO
The Chinese Ambassador to Switzerland,

Xu Jinghu, gave a warm speech and congratulated the Swiss Federation of Overseas Chinese Associations for its formal
founding, expressing the appreciation of the
Swiss for the compatriots living in Switzerland for a long time andhaving actively integrated into the local society, participating in
the Swiss economy, supporting the peaceful
reunification of the motherland, the tradition
of Chinese culture, promoting Sino-Swiss
friendly relations and contributing to the development of their cooperation. Ambassador
Xu said that the establishment of the different associations reflects the strength, unity
and cooperation of the overseas Chinese in
Switzerland and that the new Federation expresses the common aspiration and determination, marking a new milestone in the development of the community of the overseas Chinese, with the hope that all members
work together to build a united and harmonious Federation, promoting a platform for
friendly Sino-Swiss relations. Ambassador
Xu also briefed the overseas Chinese about
Chinas current economic situation and the
Sino-Swiss relations in general
EURASIA INFO
fter one year of preparation, the

Swiss Federation of Overseas Chinese Associations held the inauguration meeting in Bern on November 1,
2015. The Chinese Ambassador to Switzerland, Xu Jinghu, joined the meeting to
congratulate. Also representatives of each
memberassociation attended the meeting.
The Overseas Chinese Affairs Office of the
Peoples Republic of China as well as the
China Association for Peaceful Unification also sent a congratulatory message. Embassy representatives and more than 130
overseas Chinese attended the meeting.
The Swiss Federation of Overseas Chinese Associations with Embassy staff
a harmonious development of overseas Chinese.

After the founding of the Federation
Council, the focus of the Governing Council in the coming period is as follows:
large-scale activities to promote the establishment of the Federation Foundation,
as a basis for future economic events; active preparation for the 2016 Swiss overseas Chinese New Year celebrations; promote and coordinate Chinese language
teaching, strengthen cultural exchange;
compliance with the Constitution of the
Federation, adhering to the purpose of the
Federation in promoting and strengthening
the links between Swiss Chinese and overseas Chinese communities and promoting
contacts and exchanges between Swiss,
enhancing mutual understanding, promoting exchanges and cooperation, encouraging overseas Chinese entrepreneurship
and innovation and actively integrating into the local community, promoting the Chinese culture and heritage, organizing various cultural recreational activities, safeguarding the legitimate rights and interests of overseas Chinese, their solidarity
and common development.
Mr. Ma Renhai also said that the Swiss
Federation of Overseas Chinese Associations Council was created by eight founding
members and in the future other overseas
compatriot organizations may join according to regulations.
After the presentations, there was a networking reception and the opportunity for
more in-depth exchanges. The response by
the guests was overwhelming.
By EurAsia Info
2015111
2016
PEOPLE
Taiwan's natural resources

and landscapes are amazing
An interview with Taiwans Tourism Bureau promoting to
European travelers to focus on the typical scenic spots. Every
year, ten million visitors enjoy Taiwan for holiday
Bureau, Kunyuan Lin , to talk about the

marketing strategy of Taiwans Tourism,
the project planning for the future and to
get his recommendation for some feature attractions.
EurAsia Info: Could you please tell us
what are the most attractive activities or
sites in Taiwan for European and American tourists?
29
3.6
?
()
EURASIA INFO
unshine, coast, good cuisine, historical sites. Taiwan is a twinkling

place in Asia. This small island lies
in Southeast Asia with an area of about
36000 square kilometers (about the size
of Switzerland) and has attracted more
than 10 million tourists to visit every year:
what is the unique charm of Taiwan? EurAsia Info has arranged an interview with
the group leader of the Taiwan Tourism
2015.11.18 - 12.31
An interview with Taiwans Tourism Bureau promoting to European travelers to focus on the typical scenic spots.
Kunyuan Lin: Taiwan is not big but its natural resources and landscapes are very amazing. Because of the continental shift, Taiwan has high mountains, hills, plains, basins,
islands and valleys. Besides that, the tropic
of Cancer goes through Taiwan, therefore
Taiwan has all kinds of climates, such as a
tropical zone, a subtropical zone, a temperate zone and so on. Especially in the mountain area of Taiwan, there are different plants
and forests in the different climatic zones.
Those are very attractive to European and
American tourists. To their surprise, they can
see flowers such as the alpine rhododendron
in the Taiwanese mountains. The diversity
is very different from European mountains.
EurAsia Info: Aiming for European and

American tourists, what is your marketing
focus?
Kunyuan Lin: At the moment, more than sixty percent of Taiwans tourists
come from Asia, such as Hong Kong, Japan,
South Korea, southeast Asia and other
places. Because of the closeness, a lot of
people come again and again. However, for
the long-distance tourists from Europe and
the United States, it is more of a lifetime trip.
The people from Germany and Switzerland
like outdoor activities, .we recommend
them not to miss mountaineering, water activities and bird watching. They can visit the
valleys in Taroko, watch the sunrise and sea
of clouds, use the small tra- > To Next Page
(
)
>
2015.11.18 - 12.31
30 Editor
in in the mountains and shuttles in the forest or climb the highest peak in northeast
Asia, the Jade mountain. Or visit the grand
mountains and witness the changes of the
four seasons. Or come to Kenting in
southern Taiwan where the sea holiday atmosphere makes people feel at ease. For
good reasons it has the good reputation of
being the Hawaii in Asia.
Taiwan is also one of the important conservation places all over the world. The
ratio of the native and endemic species is
quite high such as the Formosan Landlocked
Salmon, the Formosan rock macaque, the
Taiwan black bear, and so on. For example, in autumn every year, the bird fair is
held in Kuandu: A large number of geese and ducks are due in the wetland every
autumn and winter to spend the winter there,
such as mallard, green winged teal, flower
mouth duck, tail tip duck etc. and sometimes
there are also some unexpected visitors.
Once British birdwatching groups coming to
Taiwan reported that they had seen hundreds
of different species of birds in the world but
in Taiwan there are 20 kinds of rare birds
that they have never seen before. Its very
amazing!
EurAsia Info: According to your official
website statistics, most European tourists in
Taiwan are coming from Germany and the
UK, next is France. During the 2010-2015,
the number of the tourists from Germany,
UK and France have increased by ten
thousands. The number of visitors from
Switzerland has also continued to increase in recent years. What is your
analysis for this growth trend?
Kunyuan Lin: The number of flights
between Taiwan and Europe has increased
in the past few years like the ones to London and Frankfurt. We also cooperate with
PR companies in Germany, UK, France and
Netherlands and do marketing, e.g. in Frankfurt and London Heathrow airport. We put
the Taiwan tourism image in the advertising,
like natural landscapes or typical food in order to impress the tourists. Once some Taiwanese abroad students saw our advertisement of Taiwan in the London underground
station which suddenly made them very
moved and homesick.
EurAsia Info: In addition to increasing
the flights between Europe and Taiwan,
is your presence in international tourism
shows also helpful in promoting? How
many are there every year?
Kunyuan Lin: Every year we participate
in thirteen tourism shows in Europe including the biggest tourism shows in Germany
TOPIC
and France. Overseas units do most work
for us. Tourism helps to make Taiwan become more and more well-known in the
world.
EurAsia Info: The number of visitors
from Western Europe and Switzerland to
Taiwan is small in total but the average cost
is higher than the other visitors. For the
middle and high class consumers, is there
a different way of promotion?
Kunyuan Lin: We have planned two more high-end, exquisite travel itineraries for
the visitors from Asia, Europe and the United States
One is Free Transit Travel: usually the
planes from European airports are landing in Taiwan very early; so we assist China airlines and Eva airways to plan some
free half-day tours in minibuses for 20-30
people, visiting Northern scenic spots
close to the Taoyuan airport, such as Taipei
101, Chiang Kai-Shek Memorial Hall and
enjoying delicious food. (There will be two
journeys per day one in the morning and
and one at noon.)
Another one is a tour bus taking the visitors directly to the hotel, to the airport or
train station and providing both Chinese and
English tour commentary for visitors, even
there are only two people in the bus. We also
launched ipad tours with comments in many
languages, such as English, Japanese, Korean; the tourists can get information about
the different scenic spots from it.
Some countries like Switzerland and Germany have a strong market for visitors in
retirement age; we particularly emphasize
that Taiwan is very suitable for seniors to go
sightseeing because of the good public security and barrier-free access. In addition,
most Taiwanese people show respect for elders, so elders can get special care. This provides a favorable environment for visitors in
retirement age.
EurAsia Info: Switzerland is a country
with many languages: how about the development of tourist information for non-English speaking visitors in Taiwan?
Kunyuan Lin: We know that Europe covers a wide range of languages; so our annual propaganda film will also be available
in other languages than English. Now it has
more than ten languages in total. However,
in most places it will still be in English.
EurAsia Info: What are Taiwans characteristics compared with Hong Kong
and Macao, Japan, Thailand? What are
the competitive advantages?
>>
Note of the Editorial Department:

Interviews with senior career people in
Switzerland are the contents of a new series
of EURASIA INFO. Every time we will interview senior industry professionals to share
their successful entrepreneurial experience
with our readers, focusing on the development
2010-2015
101
(tour bus)
ipad
ipad
of the industry and the fundamental truth

behind the story. The series aims to share
practical high-value information and build an
industry information exchange platform.
CNN
(Taste Taiwan: A Culinary Journey with Chefs)
(Pacific Asia Travel Association,PATA)
>>
TOPIC
2015.11.18 - 12.31
31
Taiwan comes into the blossom

season in April
Kunyuan Lin: Besides the natural landscapes, a lot of Chinese traditional culture
can also be found in Taiwan: the continuation of Chinese culture, such as the collection of the treasures of the Forbidden City
as well as the vitality of folkloristic religious celebrations. Once there was a German media reporter who said: you can
always feel a kind of constraint stress in Japan, smell the commercial atmosphere in
Hong Kong but in Taiwan, you can feel the
humanly warmth and the right pace of life .I
also had contact with many diplomats and
people in the chamber of commerce who stayed in Taiwan. Many times, they still bear
the customs of Taiwan in mind and many
even came back to Taiwan to live there when
they retire .
EurAsia Info: This year, Taiwan was
chosen by CNN as the best travelling destination of food in the world. What do you
plan to do to attract the world people to Taiwan to enjoy the delicious food?
Kunyuan Lin: Our recent success is
a promotional activity called Taste Taiwan: A culinary Journey with chefs from
some major cities of North America such as
New York, Chicago and Toronto, We invited the local famous chefs to Taiwan to take
part in a Creative Cooking Competition. By
showing the local culture and how to look
for food in the traditional markets, the documentary film in the US and Canada had
high ratings. Three chefs returned to their
restaurants and hosted the Taiwan food
week series. Based on their own expertise and creativity, combining food ingredients and cooking methods from Taiwan, they
created some fusion Eastern and Western
dishes in their own restaurants. This project
recently won the first marketing price from
the Pacific Asia Travel Association, PATA.
This model can be copied to the marketing in Europe, there are many famous chefs
and restaurants. We can organize a group
of people who are interested in Asian cui-
sine and invite them to Taiwan to visit and

exchange ideas. At the same time, they can
also bring Taiwanese delicious food back
to Europe and let more people know that
Chinese food is more than Spring Rolls and
Sweet and Sour Pork.
EurAsia Info: In Europe, the annual
vacations are the Christmas holidays in
December, Easter in April as well as the
summer holidays. Do you have any suggestions for our readers who want to travel to
Taiwan during that period?
Kunyuan Lin: Taiwan has approximately 40-50 activities for the different seasons.
Compared to the chilliness in Europe, Taiwan is much warmer in winter, especially
southern Taiwan, known as a good place for
outdoor activities and water activities.
In March, there is the annual international
cymbidium exhibition held in Taiwan. Up to
now, it has been held for 11 years and is one
of the biggest international cymbidium exhibitions, equal to the one in Tokyo, a vital
platform for cymbidium trade in Asia. Furthermore, the cymbidium industry plays an
crucial role in Taiwans agricultural export
value, reaching 183 million dollar in 2014
among which the butterfly orchid ranks first.
Taiwan comes into the blossom season in
April. The flowers in midland are of spectacular beauty, because of the warm climate and sufficient sunshine.
EurAsia Info: Nowadays, many westerners like to visit and live in Mainland China. Thus, is there a chance for Taiwan to
develop its tourism industry by taking the
advantage of its location which could be a
transfer station?
Kunyuan Lin: This is why we use Heart
of Asia as our annual theme because we are
not only the geographical center of Asia, but
also the core of inheritance of Chinese history. Although the historical architectures are
located in Mainland China, the humanistic
spirit is dynamic. So you can see a lot of culture elements in Taiwan.

Up to now, there are hundreds of flights
between Taiwan and Mainland China and
around fifty or sixty cities could be reached
with directly. Generally it takes 2-3 hours.
The time will even reduce to an hour and
a half for destinations in Eastern China.
Therefore, Taiwan has the geographical
advantage of being a transfer station.
The first travel package serves some business travelers who leave for first-tier cities, such as Beijing, Shanghai or Hong
Kong. For these people, we suggest them to
have a journey of 3 days and 2 nights which
offers them an option to experience the scenery of Taiwan.
In addition, there are potential travelers
who only stay here for a short period. For instance, the number of those travelers being
in-transit without entering is about 2 million. We want to emphasize the various possibilities of Taiwan in terms of culture, foods,
entertainment and shopping. This trip let
transit visitors experience non-stop fantastic enjoyments. For example, if visitors
take Taipei as the center, they could stay in
the metropolis shopping and tasting local
foods through which they enjoy the convenience of modern life. They could also go to
the East-Coast or Northeast in less than one
hour to view the fascinating scenery and
could also see the Pacific ocean in reality.
Dramatic visual experiences during a short
period is the specific character of the Taiwan tourism industry which others could never share.
EurAsia Info: Thank you very much for
the interview and your tour suggestions for
our readers.
Written by Chen Yawen

Translated by Gu Yike and Ailian Zhu
WOC
2014
1.83
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Heart of Asia
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2015.11.18 - 12.31
32 Editor
PEOPLE
Chinese in Switzerland: Interview with Yuzhu Chen, the

landlady of "Panda" restaurant
EURASIA INFO
One Chinese Restaurant

fights its way to Success
Yuzhu Chen in her own restaurant.
witzerland is the most expensive country in Europe, especially

the food consumption. Compared to the neighbour countries, the price of the same Chinese food in Switzerland is four times higher. Moreover, as the
Euro has been weakening recently but
the Swiss franc stays unaffected, many
thrifty Swiss customers wisely choose to
enjoy the delicious food with lower price in the neighbour countries. Nowadays,
more and more people gather in groups
and go dining on the Swiss German border. A Chinese buffet restaurant, located
in the border city of Bad Sckingen, has
become famous among the Swiss customers. The restaurant is called Panda,
enjoying fame and popularity locally as
well. However, nine years ago, there was
only an old restaurant with slow service
in Bad Sckingen and popular Panda
was not yet there. But ever since a Chinese couple took over this restaurant, it has
become prosperous. The landlady, Yuzhu
Chen and her husband Yongwen have
run this restaurant for nine years. They
have three sons and the eldest son is only 9 years old.
Eurasia Info has arranged an interview
with Panda to find out how they managed to
open the door to success and lead a wealthy
life. Also, as most of the Chinese restaurants
in Switzerland are managed by couples,
how does this young couple Yuzhu and
Yongwen keep the balance between work

and life? With all these questions, the staff
of Eurasia Info came to Panda on 17th October and interviewed the landlady of Panda, Yuzhu Chen.
Eurasia Info: Ms. Chen, thanks for
meeting us. You own Panda restaurant.
Before you tell the story of the restaurant,
can you share with us some of your personal stories?
Yuzhu Chen (smiling): Hi, my name is
Yuzhu Chen and my husband is Yongwen
Chen. We both come from Qingtian County,
Wenzhou City, in Zhejiang Province of China. I was born in a business family, my parents owned a shoe store. My brother has
three clothing stores and my sister owns
both an Aluminum alloy shop and a clothing
store, with more than 70 employees. The business gene really runs in my family. I know
how to deal with customers as if I was born
with this talent. Because of my interest in business, I chose International Economy and
Trade as my major subject in college.
My husband is a friend of my cousin and
we got to meet each other. He has been living in Germany for over twenty years and
can speak German fluently.
Eurasia Info: Is it because of your parents that you chose International Economy and Trade as your major subject?
Yuzhu Chen: No, its my own choice. I
dreamed of running my own busine- >>
1017
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CHINESE WORLD
ss so I chose this major. One of my fathers
friends had a son who was at my age and we
took the college entrance examination together. I chose Medical Science in the first
place and got accepted, but I changed my
mind and decided to choose what I truly
liked business. Therefore, I chose International Economy and Trade major.
Eurasia Info: How did you find this
restaurant?
Yuzhu Chen: There is quite an interesting story between the two of us, me and
the restaurant. Back in 2006, I noticed in the
newspaper a piece of information about a restaurant transfer in Bad Sckingen.
I was intrigued and came together with
Yongwen to have a look at the restaurant.
The restaurant owner was eager to sell it as
he couldnt make it work due to the lack of
business. We were not the first ones to check
this restaurant, yet no one was willing to
take it. However, we saw business opportunities in this restaurant regardless of how bad
it looked like back then. We borrowed some
money from our relatives and bought the restaurant for fifty thousand euros.
Eurasia Info: You bought this restaurant
for fifty thousand euros; for which price
you think you could sell it now?
Yuzhu Chen: I wont sell it even for
five hundred thousand euros. Now we
have a steady flow of customers and we make profit every day.
Eurasia Info: Can you share with us
the way of managing the restaurant? How
did you manage to turn a restaurant no
one dared to take over into such a popular
restaurant?
Yuzhu Chen: I havent finished my college and I had no relevant experience of
running a restaurant. I keep learning as I am
working and now I am more experienced
than ever before. My father-in-law always
praised me for good management.
Every year, I make a new plan and set
up a higher business goal for the next year.
Sometimes Yongwen thought I was too ambitious, but it turned out that my plans always
worked.
It also helps that my husband and his
father have rich experience in managing
restaurants. Things like purchasing really
need relevant experience.
I try to keep our food attractive both in
quality and price, so I need to buy goods
at a comparatively low price. I will make a
large purchase when goods are on sale.
There is a big sale today and I just brought my employees there and bought a large
quantity of oil.
Public praise is also very important. If you
serve one person well, he/she will then bring
more customers here. Good words spread
and our business is getting better and better.
We have never paid to advertise; our customers are our advertisement.
Eurasia Info: I noticed that your
husband has been working diligently and
is not bossy at all. He even did some cleaning work himself. Do you think the quality
of diligence makes the restaurant so good?
Yuzhu Chen: Yes. Although we have
around ten employees, we never think they
should do all the work. When they are busy,
we always help and do part of the work.
Eurasia Info: From the past 9 year, do
you have any unforgettable memory?
Yuzhu Chen: Yes. The first year was the
hardest period for us. It costed altogether
70000 euros to start the restaurant. Not only did we run out of all our savings but we
had also borrowed money from our relatives. Due to the lack of expenditure, we only hired two chefs. We had to do all the work
ourselves, no matter how trivial the things
were, such as doing the dishes and mopping
the floor. Sometimes when it was busy, we
couldnt get a rest until we finished a days
work at 2 or 3 oclock in the morning. Yet before long, we had to get up before 9AM to
prepare for opening for lunch. That was really a hard time.
Eurasia Info: Does any of your family
members have the experience of managing
a restaurant?
Yuzhu Chen: My father-in-law has over
20 years experience in managing restaurants and offers a lot of help to us. Yongwen
has a little brother and they once ran a family restaurant together. Yongwen knows well
how to manage a restaurant. After we got
married, Yongwen left the restaurant to his
brother and we moved to Bad Sckingen to
start this new restaurant.
Eurasia Info: Have you ever encountered some strange customers?
Yuzhu Chen: Yes, there are a lot, but I
cant remember by now.
Eurasia Info: What do you think is the
key to success?
Yuzhu: First diligence and second inno> To Next Page
vation.
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2015.11.18 - 12.31
33
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2015.11.18 - 12.31
34 Editor
CHINESE WORLD
" How do you manage to keep a

balance between life and work?"
I like to create some new dishes. My
father-in-law will have a try first and if its
good, he will share my dish with Yongwens
little brother. I am a kind of foodie and like
to work out some new dishes even if I am
not a chef.
Like I mentioned before, I will always
set up new goals every year. My husband
would say it would be good enough to
achieve this years goal again and we
shouldnt push it too much. But it turns out
that we can achieve higher goals every time.
Dream it, achieve it.
great meal and give me a tip as a gift for

the children. I love to see customers smiles.
When walking on the street, there are always
people greeting us. We know they are our
customers but it is a pity that we cant recognize them every time.
Eurasia Info: What happens if you cant

achieve the higher goal?
Yuzhu Chen: I will still remain optimistic
and will try harder to achieve it.
Eurasia Info: Can you tell us whom you

admire?
Yuzhu Chen: I admire my mother most.
My mother cant read but is recognized as
a very capable woman among our relatives.
I grew up in a well-off family. However,
when I was three years old, my family experienced a fire disaster and we ended up with
a lot of debt. During the hard times, my parents worked really hard in order to support
the family. My mom even took three jobs a
day and they managed to pay off all the debts
within a year. My mother passed the most
valuable traits to me, which are bravery, optimism and toughness.
Eurasia Info: Can you introduce this restaurant briefly?

Yuzhu Chen: Panda is famous for its
buffet and teppanyaki. You can order some
Chinese dishes as you like. There are some
sales promotions during holidays and you
can devour delicious food for cheaper prices. The latest promotion is Crab.
Panda also provides entertainment facility for its customers, such as Karaoke. It is
available all day except during busy hours.
Panda has two floors. There are 200 seats
inside. In summer, there are 80 seats more
outside.
Eurasia Info: All these years, what gives you the sense of accomplishment in this
career?
Yuzhu Chen: For me, the best thing is
the satisfaction of customers. Sometimes
customers come to me, thank me for the
Eurasia Info: With all the achievements,

do you feel satisfied?
Yuzhu Chen: Yes. We started from scratch
and now we have paid all the debt and are
making profits every day. The life is busy yet
colorful. I enjoy it very much.
Eurasia Info: You have three sons and

they are all very young. I wonder how you
manage to keep a balance between life and
work?
Yuzhu Chen: The year in which my eldest
son was born, is the same year we opened the
restaurant. My parents-in-law helped us to
take care of the children. They also helped
to look after the children of my husbands
brother. When I was pregnant with my se-
cond son, we hired a nanny. No matter what

happens, we keep our children with us. We
wont send them back to China as family is
the most important.
My children basically grew up together
with the restaurant. Thanks to our parents,
we can manage to raise both our children and
the restaurant well.
Also, I and my husband will take a day
off every week so we can spend time with
our children; the children also come to the
restaurant to play now and then. We often
help them with their homework. I am good
at science so I teach them math; my husband
is good in German so he helps them with
studying language.
Eurasia Info: Do you have bigger goals?
Yuzhu Chen: I hope the restaurant will become more and more prosperous. This year,
I expect to expand the restaurant to a bigger
one with more than 400 seats. Now there
are altogether 280 seats in Panda. There are
two floors, so it is not convenient for management. I am looking for a better restaurant
in a good location. I am planning to open a
branch.
Throughout the interview, Yuzhu kept
smiling to us and the customers. Before we
left, Yuzhu warmly introduced some local
sightseeing spots to us. The friendly and
easy-going personality of Yuzhu, the diligence and wit of Yongwen, the great family
support, all these contribute to this successful restaurant called Panda.
Translated by Summer Miao and
Ailian Zhu
280
CULTURE
2015.11.18 - 12.31
35
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(Mayor Represent)
M. Herren-OeschA.
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2015.11.18 - 12.31
36 Editor
FOCUS EVENT
Art China Exhibition light of the United Nations
DIANE ALTEA
""
Guests in Chinese art exhibition
n October 24, Geneva hosted

Open Day on the occasion of
70th anniversary of the United
Nations, in the Palace of Nations. According to the Permanent Mission of the Republic of Azerbaijan to the United Nations Office and other international organizations in Geneva, more than 20 thousand
people, including the permanent representations of the member states of the UN
in Geneva, representatives of the authoritative international intergovernmental
and non-governmental organizations, various media outlets and local community
attended the event.
The Permanent Mission of the Republic
of Azerbaijan to the United Nations Office and other international organizations in
Geneva organized an exhibition reflecting
ancient history, nature, national culture, rich
art and cuisine of Azerbaijan. Azerbaijani representatives distributed brochures and magazines, as well as national souvenirs on the
history, tourism, culture and art of the country to participants of the exhibition.
A highlight of the day was the Air China
Exhibition and inauguration of a sculpture
called Rebirth. It is a new work of art by renowned Italian artist Michelangelo Pistoletto based on the infinity symbol, and composed of 193 stones representing the United
Nations current Member States.
China is known as a grand arts nation

since the ancient time. By displaying the traditional and contemporary Chinese calligraphy and painting, this exhibition aims to
present the excellence and diversity of Chinese culture.
The exhibition consists of five parts, including the Preface, Chinese Calligraphy,
Traditional and Contemporary Chinese
Paintings, The Tao of Peace, and Printing
and Paper-cutting.
Chinese Calligraphy is an efficient and
reliable tool to carry on its 5,000-year historical and cultural heritage. The Chinese traditional calligraphy has experienced a long history of evolution.This
part shows various subject of traditional
Chinese painting, such as figures, landscapes, flowers and birds, which involving some ancient techniques, such as line
drawing, boneless painting, meticulous and
freehand brushwork and boundary drawing,
to demonstrate the inheritance and development of Chinese artistic paintings from the
ancient to the contemporary.
By EurAsia Info
Photo by Diane Altea
102470
193193
20
2015101930
Swiss
Chinese Culture Promotion Society
2008
2014722
>>
CULTURE
37
Diane Altea
DIANE ALTEA
2015.11.18 - 12.31
Chinese Painting in Traditional and Contemporary Styles.
2015.11.18 - 12.31
38 Editor
SWISS NEWS
From Tunis to Geneva,

with the chance to learn
a trade
A migration agreement in place since last year lets young

Tunisians come to Switzerland to build their careers. But
participation is low so far.
former elite swimmer from Tunisia is getting career training at

a Geneva pool, learning to become a swim coach as part of a unique migration agreement. But so far, it hasn't
been easy for his fellow citizens to benefit
from the deal.
home with them. Applicants must have completed a university degree or an apprenticeship to be eligible.
But theres just one issue with the
scheme: very few Swiss employers are
taking on Tunisian interns.
Limited leverage
The State Secretariat for Migration (SSM)
is responsible for overseeing the terms of the
training the next Olympic champion from

his country. Hes been in Switzerland since
2010 completing a Masters degree in physical education. But even though he dreams of
staying in Switzerland long-term, he knows
the legal limitations. So hes content with being able to stay on as an intern and get an extra leg up in the Tunisian job market.
[I heard] that there was a possibility to
stay in Switzerland and benefit from the
system in order to gain some experience and
return to Tunisia to get a good job, Ben Taleb tells swissinfo.ch. [Employers] will respect my experience more because I have a
foreign diploma.
The internship programme, in place
since August 2014, was offered as part of a
larger migration partnership wherein Tunisia
agreed to faster processing and repatriation
of its asylum seekers in Switzerland, among
other points. In return, the Swiss offered 150
internship places designed to address education and unemployment problems in Tunisia by giving the interns entry-level international experience that they can take back
migration partnership. Normally the trainees would get their jobs themselves and our
office would allow for entry and the stay in
Switzerland, the SSMs Gregoire Crettaz
explained. The problem is finding available jobs, and were having trouble identifying possibilities for these young Tunisians to work here in Switzerland.
The leverage we have over the private
sector is, of course, limited, Crettaz admits.
Employers have to create available positions out of their own will and we have no
influence over that.
Ben Taleb believes he was able to benefit from the internship programme because he was already living in Switzerland, entrenched in his field and able to make contacts on the ground. Plus, although the internship he found is ideal for him, he thinks
most of the other applicants were foreigners
because the irregular hours might not be as
attractive to Swiss interns with other options.
And he is well aware that employers are
going out on a limb when they take on interns from Tunisia instead of from Swit- >>
(Seifeddine Ben Taleb)
WIKIPEDIA
Seifeddine Ben Taleb, the Geneva intern,

lights up when he talks about swimming
teaching it, studying it, and maybe someday
2010
()
swissinfo.ch (
)
20148
150
(SSM)

SSM(Gregoire Crettaz)
()

(
)
2011
(Zine el-Abidine Ben Ali)20
>>
2015.11.18 - 12.31
SWISS NEWS
zerland or a neighbouring country, especially because of the time limits placed on
those from Tunisia.
I think it's difficult for Swiss employers
to trust a foreigner, and then a year and a
half is not very long [to have an intern], he
points out. They know they will educate
you and then let you go [because youre not
eligible for employment after that].
Banking on success
Crettaz knows the stakes are high for the
project to succeed. The Tunisian internship
agreement is the first of its kind with a country in the Arab world as well as an important element of the migration partnership
with Tunisia for the SSM. For that reason, he
says his office has gone beyond the normal
mandate for such agreements, appealing to
possible employers and working with members of the Tunisian diaspora in Switzerland
to try to increase the number of interns being taken on.
For non-European Union countries, we
have almost no opportunities to let people
enter Switzerland except those who are very
qualified, Crettaz says. We have few possibilities to help countries like Tunisia and
let them have people enter for training or
work. This [programme] is the only possibility we have.
Normally we wouldnt intervene, but we
want to make it a success.
Ben Taleb explains that most young
people from his country with the means to do
so aim to go abroad, at least for a short while,
to study and gain experience. The most popular destinations tend to be France, Canada and Switzerland because of the French
language they have in common as well as
Gulf States such as Oman, Saudi Arabia or
the United Arab Emirates.
The asylum debate

According to Crettaz, the demand for economic aid for countries like Tunisia increased after the Arab Spring protests of 2011,
which led to the end of Tunisian president
Zine el-Abidine Ben Alis more than 20-year
rule. The countrys political turmoil also led
to increased numbers of asylum seekers fleeing to Europe, including Switzerland.
In response, Switzerland sought to conclude a migration accord with Tunisia, of
which the internship programme is a part
(see infobox). At the time, NGOs such as
the development organisation Alliance Sud
criticised the deal and others like it for too
strongly linking asylum issues with deve-
"China Fashion"
Exhibition
in Switzerland
lopment aid. Some Tunisian politicians also felt, at the time, that they didnt get enough out of the deal.
Today, the number of asylum requests
placed by Tunisians in Switzerland has
markedly declined. And while 841 Tunisian asylum seekers were repatriated in
2013 some forcibly, most voluntarily
that number dropped to 216 in 2014, according to the SSM.
Crettaz says other countries across the
Arab world and Africa facing similar challenges are keeping an eye on the Swiss-Tunisian migration partnership because they
know we have this arrangement with Tunisia and come with the same request to
have access to Switzerland for their workers.
First, we want to have the experience
with Tunisia because we want to make sure its a success before making other agreements, he explains.
Sources of internships
The migration office, the Swiss Embassy in Tunisia and a Tunisian diaspora organisation called CTRS have reached out
to employers and associations in Switzerland in the food service and agriculture industries, among others, to try to make them
aware of the possibility of employing Tunisian interns. However, upon inquiry, Monika
Schatzmann of Agrimpuls, which places interns from Switzerland and abroad on farms,
said the organisation is not currently promoting or working with interns from Tunisia. The majority of its foreign interns come
from eastern European countries like Ukraine, Romania and Hungary.
Other possible sources of employment,
such as the retail sector, tend to mostly
take interns that have gone through the Swiss
apprenticeship system. The hotel sector does
employ some interns from so-called third
countries outside the European Union,
with spokesperson Corinne Seiler of Hotelleriesuisse telling swissinfo.ch that it had issued six to eight work permits for such foreign interns last year. However, that's out of
a total of 1,926 hotel school graduates who
took their final exams and will go on to hotel internships.
Switzerlands many multinational corporations are also a possible source of internship positions for Tunisians, but spots arent
easy to get: according to Patrick Barth, a spokesperson for the Basel-based drug company Novartis, they usually have about 600
applications for the 20 positions available
in one of their most competitive internship
programmes.
And of all the interns employed at Novartis, three-quarters come from France, Germany or Switzerland.
However, according to Crettaz, one Tunisian intern did recently manage to get a
position at Novartis as one of the four currently benefiting from the migration agreement nationwide.
Building networks
Amid such sparse possibilities, Crettaz believes the best hope for the Tunisian internship agreement lies in connecting
with Tunisians running businesses in
Switzerland who are looking to employ
some of their fellow countrymen, as well as
with Swiss companies that do business
in Tunisia. He says initiatives are or will
soon be underway with the Tunisian-Swiss
Chamber of Commerce, the development
organisation Swisscontact and the Tunisian authorities to identify possible partners.
For his part, Ben Taleb believes the programme could become more successful if
more Tunisian students already in Switzerland like him were told about it through
their universities. Plus, he thinks the length
of time the interns are allowed to stay should
be extended so employers are more likely to
be willing to put the effort in to train them.
To find something from Tunisia for 18
months even most young people wouldn't
want those terms, to turn their lives upside
down for that short of a time, he says. And
even after that it's often not easy to find a job
in Tunisia.
Ben Taleb is glad he took advantage of
the chance to stay in Switzerland an extra 18 months and is optimistic hell find a
job quickly upon returning to Tunisia, even
though he will miss everything about the
country that hes called home for the past five years.
We know the law in Switzerland, he
says matter-of-factly. We don't have the
right to work after our studies. So we can
benefit from the internship but after a year
and a half, I will definitely return to Tunis.
Swissinfo.ch
By Veronica DeVore
"Eurasia Info" as the only Chinese-English Bilingual Newspaper in

Europe is building a bilingual communication platform and a cultural
bridge for mutual dissemination. We also have in mind to organize
a similar "China Fashion" exhibition in Switzerland, a trade show
focused on Chinese art, fashion and cultural exchange which may
hopefully create an impact of Chinese culture on Europe and attract
international media to discover Chinese traditional and contemporary
culture.
If you are interested in participating in the organization of an exhibition or you know about other potential resources, please contact our
project group! zhu@EurAsiainfo.ch
39
CTRS()
Agrimpulse
(Monika Schatzmann)
(Hotelleriesuisse)
(Corinne Seiler)swissinfo.
ch
1926
1
(Swisscontact)
Swissinfo.ch
Veronica DeVore

zhu@EurAsiainfo.ch
2015.11.18 - 12.31
40 Editor
EurAsia Info Newspaper Advertisements Sizes
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POLITICAL
n 18 October 2015, Federal

elections were held in Switzerland for the National Council
(Nationalrat/Conseil national) and
the first round of elections to the Council of States (Stnderat/Conseil des
tats).
The 200 members of the National Council were elected by majority in five singlemember constituencies, and by proportional representation in 21 multi-member constituencies, with the 26 constituencies based on the 26 cantons. The elections were
held using the open list system where voters
could cross out names on party lists, split
their vote between parties or even draw up
their own list on a blank ballot.
2015.11.18 - 12.31
41
Swiss Federal Elections 2015: Shift to

right wing and big parties
:
The 46 members of the Council of States were elected in 20 two-seat constituencies (representing the 20 full cantons) and
six single-member constituencies (representing the six half-cantons). Almost all cantons use the majority system in this election.
WIKIPEDIA
The results show a clear shift, due to voter concerns regarding refugee immigration, to the right and an increased support
for the three largest parties, in particular the
Swiss People's Party (SVP) and The Liberals (FDP).
The Swiss People's Party won a record number of seats, taking a third of the
200-seat lower house. Global media commented on the gains of the Swiss People's
Party, linking it to concerns of the Swiss
people on the European migrant crisis.

The shift to the right wing will most probably have an impact on future reforms of
energy, social security and tax issues, as well
as the elections of the seven-member government on 9 December 2015 as the Swiss
Peoples Party as the winner of the election
is claiming a second seat.
,
EURASIA INFO
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Article By Wang Yu
There is a clear majority for the right wing

parties; however, it is questionable whether
this will change anything in the relationship
with Europe due to the fact that the view of
the Swiss Peoples Party and of the Liberals
differs significantly in this area.
0151018

The shift to the right wing will most probably have an impact on future reforms of energy, social
security and tax issues, as well as the elections of the seven-member government on 9 December
2015 as the Swiss Peoples Party as the winner of the election is claiming a second seat.
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There is a clear majority for the right wing parties; however, it is questionable whether this will

change anything in the relationship with Europe due to the fact that the view of the Swiss Peoples
2015
Party and of the Liberals differs significantly in this area.
129
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2015.11.18 - 12.31
42 Editor
INTERNATIONAL NEWS
Fear and confusion in
Paris after deadly attacks

Paris attacks : Islamic State claims responsibility; Hollande
says 127 killed in 'act of war'. What happened in Paris? The
Islamic State has claimed responsibility for the coordinated
attacks that killed at least 127 people. French President
Francois Hollande has vowed a merciless response.
IS
111310
rench President Francois Hollande blamed IS for being behind the

worst attacks on the country's soil
since World War II as Paris woke up to a
nightmare on Saturday.
G201500
1113
A state of emergency was declared and

France deployed 1,500 troops after a nearsimultaneous series of explosions and shootings brought the city to a horrified standstill overnight. The death toll rose to 127 and
around 200 other people were wounded, officials said.
13(Stade
de France)
Speaking early Saturday, Hollande pointed the finger at ISIS for orchestrating the
"cowardly" attacks which he described as an
"act of war committed by a terrorist army"
and organized from abroad. He said France
remained "unbreakable," calling for "unity
and courage."
Hollande added: "We will work alongside our allies to fight this terrorist menace ...
France is strong and even if she is wounded
she will get up always and nothing will hold
her down, even if we are feeling the grief
now ... We will defend ourselves."
Earlier, Hollande vowed to be "merciless"
with the nation's foes.
The violence came less than a year after
deadly attacks on satirical magazine Charlie Hebdo and a kosher supermarket drove
home the threat of Islamist terrorism here.
ISIS supporters praised and celebrated the
attacks on social media. The militant group
has previously threatened attacks in France
due to its military operations against ISIS in
Syria and Iraq.
"This time it's war," pronounced
Saturday's front page of Le Parisien newspaper. "War in the middle of Paris" echoed Le
Figaro.
The Islamic State has claimed responsibility for multiple attacks in Paris.
President Francois Hollande called it
an act of war and said Frances response
would be merciless. He declared a nati-
EURASIA INFO
French police were hunting possible

accomplices of eight assailants, who attacked concert-goers, cafe diners and soccer
fans in a coordinated assault targeting at least
six locations in the French capital. Authorities said that seven attackers blew themselves up, while the eighth was shot by police.
onwide state of emergency late Friday.

Hollande said 127 people had died in
multiple attacks. French officials said there
were eight known attackersseven of them
suicide bombers who had blown themselves up. The eighth was shot dead by police.
There were at least six attacks: the Bataclan concert hall; Stade de France (the national stadium), La Carillon bar in the 10th
arrondissement, La Petit Cambodge in the
10th arrondissement, La Belle Equipe in the
11th arrondissement, and La Casa Nostra in
the 11th arrondissement.
French President Francois Hollande has
blamed the Islamic State for multiple attacks
in Paris on Friday night that killed at least
127 people and wounded dozen of others.
News reports indicate that U.S. officials
believed the attacks were coordinated.
In Washington, D.C., President Obama
called the unfolding situation in France a
heartbreaking situation and added: Those who think they can terrorize the people
of France and the values they stand for are
wrong. The president said that he offered
full support to France and expected to be in
close coordination soon.
Updated at 11 am, 14.Nov.2015
By EurAsia Info
111310
CNN153
158100Bataclan200
IS1113
IS
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CNNJulien Pearce
Bataclan15
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20~25
Pearce20
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13
LIFE
2015.11.18 - 12.31
43
World Diabetes Day 2015

0
20151113 1114
20142016
EURASIA INFO
13 NOVEMBER 2015 To mark World Diabetes Day on

14 November, WHO is calling for greater action to turn the
growing tide of the global diabetes epidemic.
HO is also marking World

Diabetes Day by announcing
that the Organizations annual World Health Day, which recognizes its
birthday on 7 April, will focus on the issue
of diabetes. World Health Day will provide an important platform for promoting efforts to prevent diabetes and ensure optimal management of the condition for people living with one of the various forms of disease.
Multiple actions can be done to reduce the
impact of diabetes, through adopting healthy
lifestyles, such as partaking in physical activity and healthy diets, to government action on curbing the marketing of unhealthy
foods and ensuring health systems provide
the required services and care for people living with the disease.
As the prevalence of diabetes increases,
the need to learn how to minimize ones risk
of getting it, and to know how to detect and
treat it, are all increasing in importance. That
is why WHO is promoting efforts to highlight the disease on the next World Health
Day, 7 April 2016.
Through World Health Day 2016, WHO
will seek to increase awareness about the
rise in diabetes, and its staggering burden
and consequences, in particular in low-and
middle-income countries; trigger a set of
specific, effective and affordable actions
to tackle diabetes. These will include steps
to prevent diabetes and diagnose, treat and
care for people with diabetes; launch the first
Global report on diabetes which will describe the burden and consequences of diabe-
tes and advocate for stronger health systems

to ensure improved surveillance, enhanced
prevention, and more effective management
of diabetes.
Importantly, the world took a major step
recently to address the diabetes epidemic by
setting a target to reduce by one-third the
deaths attributed to noncommunicable diseases (NCDs), including diabetes, by 2030
as part of the Sustainable Development
Goals. In this regard, WHO helps countries
put in place policies to minimize the impact
of NCDs, which include diabetes, cancers,
and cardiovascular and lung diseases.
Close to 350 million people in the world
have diabetes, a chronic disease that occurs
when the body does not produce enough insulin or when it cannot effectively use the
insulin it does produce to help the body metabolize the sugar that is formed from the
food we eat.
Insulin is a hormone that regulates blood
sugar, which gives us the energy we need to
live. Unable to get into the cells to be burned
as energy, the sugar can build up to harmful
levels in the blood.
In 2012, diabetes was the direct cause
of some 1.5 million deaths, with more than
80% of them occurring in low- and middleincome countries. WHO projects that diabetes will be the 7thleading cause of death
by 2030.
There are two main forms of the disease.
People with type 1 diabetes typically make
none of their own insulin and therefore re-
quire insulin injections for survival. People

with type 2 diabetes, the form that comprises some 90% of all cases, usually produce
their own insulin, but not enough or they are
unable to use it properly. People with type
2 diabetes are typically overweight and sedentary.
Over time, high blood sugars can wreak
havoc on every major organ system in the
body, causing heart attacks, strokes, kidney
failure, blindness, impotence and infections
that can lead to amputations.
But, properly treated, the impact of diabetes can be minimised. Even people with
type 1 diabetes can live long and healthy lives if they keep their blood sugars under tight control.
By United Nations Web Sites
Fadla
Chaib13
47
World Health Day
35000
2012
150
80
2030
1991
2015.11.18 - 12.31
PEOPLE
44 Editor
Interview in Lausanne with the boss of Chen Xin Group, Ms

Chen Mei Xiang
EURASIA INFO
EURASIA INFO
My dream is more
cooperation between
Chinese restaurants.
Five brothers and sisters jointly operate the Chen Xin Group which has seven restaurants in the French-speaking part of Switzerland. Above are Chen Mei Xiang and her brother Chen Jin Pin
ive brothers and sisters jointly

operate the Chen Xin Group which has seven restaurants in the
French-speaking part of Switzerland, all
located next to the busy train station. Foreigners in Switzerland starting their own
business have to understand the cultural
differences, overcome language barriers
and raise the capital. However, the more
important point is to have personal credibility- Today we have the opportunity
to get to know Miss Chen Meixiang, her
wisdom and mind-set as well as her story
how she runs her restaurant.
Studying in Lausanne for several months,
this restaurant was close to my place I rented. Each time I walked by, I saw people leisurely eating. Finally one day at dusk, before returning home, I went inside. And I fell
in love with this restaurant. When I like a restaurant, I often return to the place to enjoy
the feeling again, but also as a habit. Everyone has his own favourite flavour and favourite restaurants. Today I am in this restaurant in Avenue Louis-Ruchonnet 1 in Lausanne where I go most often. It is called Restaurant Asia-Express.
EurAsia Info: Hello Ms Chen, I have come to this restaurant on behalf of the EurAsia Info today and I am grateful for this
opportunity to visit you! Can you can tell us
your story and have a chat with me?
Ms Chen Mei Xiang said with a smile:
My name is Chen Mei Xiang, coming from
Fuzhou, people here call me Lucie Chen.
This restaurant in Lausanne was opened in
2009 and is now operating for more than seven years. In the beginning we served Cantonese food but now we are mainly selling
Sichuan and some Thai food. This restaurant is very close to the railway station, so
people arriving at the train station just have
to walk for two minutes and can already see
our signs- Our family has seven Thai and
Chinese restaurants in the vicinity of the station.
EurAsia Info: So many guests come to
this restaurant because they see your sign.
Are there other ways to promote your restaurant? Do you advertise?
Chen Mei Xiang: We have this Asia-Express Restaurant for many years and its name is fairly well-known. So we can rely on
the guests recommending it to other guests.
In their eyes it is equivalent to fast speed and
high quality at the same time. There are not
many such kind of quality fast food restaurants around. Many of our guests know this
is dining at a low price but with superior quality and excellent service attitude.
EurAsia Info: You just mentioned the
quality of the restaurant. How do you control the quality?
Chen Mei Xiang: For example, we make sure keep good quality of the ingredients. We have an Asian supermarket, mainly selling Asian food. It is fresh, specially coming from Thailand with a special delivery,
particularly fresh vegetables because they
are not produced in Switzerland. Rice and
noodles are also coming from Thailand, the
meat is coming from Switzerland.
EurAsia Info: Why do you import from
>>
Thailand?
Av.Louis Ruchonnet
1, 1003 Lausanne Asia-Express
Lucie Chen
2009
7
Asia-Express
30%
>>
CHINESE WORLD
Chen Mei Xiang: Because you cannot
buy vegetables like son or this water spinach from local producers. On the other
hand, China is too are away; importing it
from there would mean too much trouble.
EurAsia Info: Are there any other potential buyers with you e.g. other restaurants?
Chen Mei Xiang: There are a lot of Vietnamese restaurants also selling vegetables.However if they are just privately ordering,
there is not enough quantity and then the price is too high,
We ship the goods from Thailand directly
to your door. Whether you buy ten packages instead of one, there is a big price difference; for small quantities, the price can
easily be 30% worse. However, we have not
expanded this part of our business, our most
important task is operating a restaurant, just
ensuring that there is enough raw material to
keep the quality of our restaurant.
EurAsia Info: Is someone assisting you
for the transportation process? How do you
know how it works?
Chen Mei Xiang: My husband is in charge
of the supermarket. He is managing the ordering process and any related problems.
EurAsia Info: I see that you are having
a buffet for lunch today. Can tell us more
about that?
Chen Mei Xiang: At noon we normally
serve sushi and Cantonese cuisine and have
a Sichuan-based buffet. Dinner is Sichuanbased, particularly spicy, as well as grilled
fish, pickled fish, salt and pepper pork ribs.
Thats all very popular with our local guests
who like it very much.
We also provide a comfortable yet elegant atmosphere, a friendly service and have
a chef carefully selecting fresh ingredients
and delivering superb craftsmanship cuisine. Our aim is giving you an economical
but noble service with dozens of different
dishes and dim sums, freshly cooked and
very tasty, satisfying your desire for good
food.
EurAsia Info: Do you also serve meals
for groups?
Chen Mei Xiang: We can also receive
groups; we have more than 120 seats. This
normally happens at Chinese New Year festival when we can also provide the facility
for karaoke or for special opportunities, parties or festivals. However, meals for groups
have to be booked in advance.
EurAsia Info: For how much does one
person normally consume here?
Chen Mei Xiang: For the lunch buffet
from Monday to Saturday, the cost per person is Fr.22.50,
The hot pot from Monday to Sunday for
lunch and dinner cots Fr. 35 per person. Our
specialty is fish which is especially popular with Chinese students liking tasty food.
EurAsia Info: I think you are so busy
and have so many things to do. What is your lifestyle to cope with that?
Chen Mei Xiang: I normally get up at
eight every day and then I am been busy until ten or eleven. In the afternoon I can rest
for one to two hours and on Sunday for half a
day. Entrepreneurship is not so easy but fortunately my husband supports me, helping
me to look for the child. The shop is closed
on weekends but the restaurants is quite busy
then. So he takes care of the child at home.

EurAsia Info: How much is the monthly
rent for this place?
Chen Mei Xiang: About fifteen thousand
currently.
EurAsia Info: What are your hopes and
dreams?
Chen: My dream is that the bosses of Chinese restaurants in Switzerland find more
opportunities for exchanges and cooperation, solidarity and mutual assistance. Every
time I return home I notice that the Chinese restaurants are cooperating much more.
EurAsia Info: In which sense?
Chen: Many owners of restaurants in China are always sitting together, with relatives
or friends, in order to discuss their business
and jointly improve the quality of the restaurant. I am now in the restaurant industry in
Switzerland for over ten years and have noticed that there are very few Chinese restaurateurs gathering together to chat, whether it
is about food purchasing or improving operational knowledge.
I like to work with the other owners of
Chinese restaurants that we unite forces and
can improve the food purchase prices, negotiating jointly with the suppliers, so that we
can also get better profits.
Improving quality is another important
topic for restaurants in Switzerland. Although more and more restaurants open, there is
a lack of communication with each other.
The bosses of Chinese restaurants should
unite and exchange experiences to learn
from each other. With this sort of cooperation of all restaurants, we could achieve a
higher quality.
EurAsia Info: Switzerland has many
sorts of associations. Do you want to organize a Food Industry Association?
Chen: I do not know about the associations in Switzerland. However, there is no cooperation as we have in Fuzhou. There the
restaurant industry is in close cooperation.
We could certainly improve the quality here by sharing new ideas, Chinese are doing
this in their country.
EurAsia Info: If people in Fuzhou can
read this story, what do you want to tell
them?
Chen: Hello everyone, I would be honoured, if you travel to Switzerland to visit
our restaurant. If a family has children coming here for study, I could teach them how
to handle some of the local procedures. I would be happy to consult the Chinese students
coming here; I am willing to answer any questions from them.
EurAsia Info:( laughs) How can you
have so much time to answer questions?
Chen: I am willing to do this and I would
be very happy to do it.
EurAsia Info: Switzerland currently seems to have no Restaurant Association. I
think you will soon realize this wish. Thank
you sharing this wonderful dream with us!
I love to experience different restaurants
and to enjoy different food. In addition to the
food, I love to visit decorated restaurants, feeling the service, the background music, the
atmosphere and the guests. A restaurant with theis dedication to small details is one of
my favourites.
By Zhu Xiaoyun
120
OK
party
12:00-14:30
Fr.22.50
Fr.35
80%20%
2015.11.18 - 12.31
45
,,
2015.11.18 - 12.31
PEOPLE
46 Editor
Entrepreneurship is not
just financial resources but
reflecting their value
Interview with Ms He Yan about her entrepreneurial

experience with Swiss purchasing
A few years ago, Ms He Yan has been

introduced by a friend to a man who is her
husband now, a native Swiss. She came to
study in Switzerland in 2008 and found it
was very fast-paced. Later, after almost one
year of exposure, she slowly learned more
about Switzerland and fell in love with this
beautiful country. So in 2009 she and her
husband settled here, until now.
Integrating into the new environment, accepting it and communicating well are very important.
Alone in a foreign land, just having arrived in Switzerland, not knowing the Swiss
language and culture, the differences in
life made her feel lonely and discomfortable, she felt she was a "stranger."
"I need to learn the language, I need to integrate into this society, but also need to integrate into my husband's family" She realized
that their lives were facing true challenges.
Since she lived here now, she felt that she
needs to integrate into the community, so she
learned the language, got to know the Swiss
cuisine, traditional culture and thinking habits. "Although I will not make the same
choices, I can at least understand theirs."
Dealing with the education of children,
He Yan considered herself as a foreign woman married here who can hardly teach the
children the local habits. So she wanted to
bring their child to KITA (day nursery) but
her family could not understand that, they
thought that children should have a personal education from the parents. The family
finally sat together to discuss the issue and
reached a compromise: the child was sent to
KITA two days a week and spent the rest of
the time with her.
Seizing new opportunities in the

new environment
After living in Switzerland for some time,
she continued to help her friends and family
sending them powdered milk, noticing that
milk powder will be quite an attractive market. He Yan thought it could be a good idea
"earning some pocket money".
He Yan decided to start milk purchasing
on a more professional basis and contacted
the factory directly. She could not rely on a
strong brand yet; however, the factory was
best in terms of price and service; so the milk
sales were slowly getting bigger. While He
Yan strongly developed the domestic market, some of the old customers have gradually become the first of her agents. Due to
her business vision, He Yan could seize the
opportunities of industry purchasing.
After a while, He Yan noticed the need to set up a company and to increase the
shopping basis. With this in mind, she founded an own company. After the company
started, she did not focus on powdered milk
only but started to sell other Swiss products
also. Now, the company is trading commodities including milk, baby products and health
products.
"When I opened the company, I was actually the only employee, it was not a large-scale joint-stock company. Doing the
accounting for the tax returns is difficult, therefore I asked a specialist doing that for me."
Diligence and honesty are the magic weapons

Up to now, the daily work is quite heavy. Handling orders and shipments is key;
her husband is helping to move goods to the
post office and her brilliant sister-in-law is
in charge of domestic stock. " I mainly directly send the goods into the hands of our
buyers in Switzerland who expect punctual delivery. My sister-in-law is in charge
of that; I do not have significant fixed costs."
Our reporter asked: "Did you encounter
big difficulties as an entrepreneur?"
He Yan said: "Entrepreneurship is not
very complicated process after all. However, if some customers had bad experience, it is not easy that this does not affect other
customers; e.g. if children showed some reactions after having drunk our milk. I myself
would be able to give a detailed explanation to the buyer because my own children
are drinking this milk, If I do not understand
enough, I will send an email to the milk company for help and will then get back to the
customer."
"You have to face the customer's problems and the attitude has to be positive.
"Enthusiastic service" and "the customer
is always right" are the business principles
of He Yan.
Regarding the future of her business,
He Yan said: "Now it is the era of internet
suppliers; there must be a good repre- >>
HE YAN
n recent years, Chinese consumer

demand for overseas purchasing
grew more and more and so did the
profit of people spending their time on
free-lance purchasing. So many people
chose purchasing as a career. Today we
get to know more about Swiss Chinese
Ms He Yan's work, life and her entrepreneurial story. She has experienced a
sparse and lonely life; however, after
years of hard work and sweat, she has
now her own purchasing company in
Switzerland and can harvest the fruits of
her efforts.
He Yan with Bimbosan Company

Bimbosan
2008
2009
KITA
>>
CHINESE WORLD
HE YAN
Warehouse inspection
sentation on the web to promote the company and the products. The popularity of
Wechat provides an opportunity for our further development."
When we asked what her dream is, He
Yan said: "Now I hope that I can achieve a
good balance between business and family
life in the long run, that more and more individuals or companies have knew my company and that we can reach a long-term cooperation with them."
Ms. He Yan is very satisfied with her current life. "Sometimes I am so busy that my
feet hardly touch the ground, but I feel very
happy. Not only my income reflects the va-
lue of my work, but also my life becomes

more colorful."
The success of He Yan not only results
from a good opportunity, but also owes to
her astute vision, flexible mind, perseverance , determination and the enthusiasm
for customer service. This does not apply
to Switzerland only; it is valid for any country and region as long as you can approach
these entrepreneurial dreams.
Translated by Gu Yike
Photos by interviewee
2015.11.18 - 12.31
47
mey98031

2015.11.18 - 12.31
ECONOMY
Chinese prefer domestic

brands more than ever
Foreign brands gained market share

Toilet tissue
Beer
Hair conditioner
Chewing gum
Instant noodles
Chocolate
Facial tissue
ain & Company recently published the China Shopper Report 2015 based on a detailed
analysis of shopping behaviour for fastmoving consumer goods in China which
they performed, as in the three years before, together with Kantar Worldpanel.
40000 research participants have been
equipped with a barcode scanner to track
exactly what they purchased.
The value of the goods purchased in traditional grocery stores grew by less than 1%
but supermarkets, mini-marts and convenience stores grew by 9%. There is an opportunity for stores providing convenience for increasingly cash-rich urban customers having
little time for shopping. Online shopping
continued to boom, gaining in online penetration, frequency as well as volumes per order. As shoppers become more comfortable
with online shopping,
Products in low-price-growth categories such as toilet paper, carbonated soft
drinks and fabric softener are bought
more frequently on promotion than other
products.
In general, domestic brands gained
share over their foreign competitors. They
grew by 10% in 2014 and now account for
70% of the market value. The local brands
have contributed 87% to the overall market growth in 2014. The foreign companies
lost share in smaller, medium-sized as well
big cities but particularly in Chinas biggest
cities where they were competitive in the
past. Chinese companies are becoming more and more competitive.
Looking at the different product categories, however, there are still some where
foreign brands gained market share like chocolate and chewing gum categories that
foreign companies actually introduced in
China (see graph). The foreign market share in beer increased due to Budweiser and
Heineken both taking shares from local
beer brands, the result of consumers desire
to trade up. LOral gained market share by
expanding distribution in smaller cities, introducing in-store hair care advisors and launching new products.
By EurAsia Info Team
201540000
Fast Moving Consumer Goods

,
1%9%
2014
10%
70%
2014
87%
Foreign brands lost market share

Baby diapers
Yogurt
Milk
Detergent
Tooth brushes
Bottled water
Tooth paste
Biscuits
Juice
Color cosmetics
Fabric softener
Skin care
-5
-4
-3
-2
-1
EURASIA INFO
48 Editor
2015.11.18 - 12.31
FASHION
Most valuable watch

brands worldwide in 2015
This statistic presents the brand value of the most valuable
watch brands in 2015. In that year, Rolex was the most
valuable Swiss watch brand at 7.25 billion Swiss francs.
49
2015()
or many watch enthusiasts there is

often a strong sentiment attached
to one particular watch brand
which tells multiple stories from its maker to wearer. A watch is more than just a
time telling tool but it also considered to
be much important accessory of man that
reflects its thinking, attitude and behavior.
Patek Philippe & Co. (PP) is a Swiss

watch manufacturer founded in 1851, located in Geneva and the Valle de Joux. It designs and manufactures timepieces and movements including some of the most complicated mechanical watches. It is considered
by many experts and aficionados to be one
of the most prestigious watch brands along
with Audemars Piguet, Vacheron Constantin, and A. Lange & Shne. Past owners of
Patek Philippe watches include Pope Pius
IX, Queen Victoria, Victor Emanuel III of
Italy, Christian IX of Denmark.
Polish watchmaker Antoni Patek started
making pocket watches in 1839 in Geneva,
along with his fellow Polish partner Franciszek Czapek. They separated in 1844, and
in 1845 Patek joined with the French watchmaker Adrien Philippe, inventor of the keyless winding mechanism. Patek Philippe &
Co was founded in 1851.
Patek Philippe pioneered the perpetual
calendar, split-seconds hand, chronograph,
and minute repeater in watches.
In 1976 the Swiss watchmaker introduced the Nautilus collection after deciding
that it was time to also produce an exclusive sport watch with finishes of the highest
quality. "The new model had a key role for
Patek's overall marketing strategy as it had
to refresh the brand image while perpetuating tradition. The target was represented by
dynamic business managers of the new generations".
Audemars Pigeut
Audemars Piguet (AP) is a manufacturer of ultra-luxury Swiss watches founded in 1875 by watch makers Jules-Louis
Audemars and Edward-Auguste Piguet.
Tiffany & Co, Cartier and Bulgari use Audemars Piguet movements. Audemars Piguet is often regarded to be among the
highest end of watch manufacturers, sharing
prestigious acclamation with Patek Philippe, Vacheron Constantin, A. Lange & Shne and Breguet.
The Swiss company designs and manufactures high complex mechanical watches,
haute joaillerie creations and jewelry, and
produces 32,000 timepieces per year.
PIXABAY.COM
Patek Philippe
A watch is considered to be much important accessory of man that reflects its thinking, attitude and behavior.

The Audemars Piguet watch group is

composed of 1,200 employees, 14 distribution subsidiaries and 16 boutiques worldwide. It comprises three production sites: Le
Brassus, Le Locle and Meyrin in Switzerland. The brand is present in 88 countries.
Jaeger-Le Coulter
Jaeger-LeCoultre is a luxury swiss watch
and clock manufacture based in Le Sentier,
Switzerland, that dates back to the first half
of the nineteenth century, founded by Antoine LeCoultre in 1833.
The brand has hundreds of inventions
and over a thousand calibres to its name, including the worlds smallest calibre, one of
the worlds most complicated wristwatches
and a timepiece of near-perpetual movement. The company has been a fully owned
subsidiary of the Swiss luxury group Richemontsince 2000.
The earliest records of the LeCoultre family in Switzerland date from the 16th century, when Pierre LeCoultre (circa 1530
circa 1600), a French Huguenot, fled to Geneva from Lisy-sur-Ourcq, France to escape religious persecution. In 1558, he obtained the status of inhabitant but left the
following year to acquire a plot of land in
the Valle de Joux. Over time, a small >>
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,
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Patek Philippe
1839
1300020000
PATEK
PHILIPPE(10
1933
1100
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8
60
3000
810
Audemars Pigeut
1875
Jules Louis AudemarsEdward Auguste Piguet
1881
Audemars Biguet & Cie
AudemarsPiguet
1889
Grand Complication
Audemars
Piguet
>>
2015.11.18 - 12.31
50 Editor
FASHION
The company along with Patek Philippe
and Audemars Piguet, is sometimes claimed
to be one of the "big three" Swiss watchmakers. Past owners of Vacheron Constantin watches include Napoleon Bonaparte,
Pope Pius XI, the Duke of Windsor and
Harry Truman.
The company was founded in 1755
by Jean-Marc Vacheron, an independent
watchmaker in Geneva, Switzerland.In
1770, his company created the first complication, and nine years later he designed
the first engine-turned dials.
Rolex
Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and
service wristwatches sold under the Rolex and Tudor brands. Founded by Alfred
Davis and Hans Wilsdorf in London, England in 1905 as Wilsdorf and Davis, Rolex
moved its base of operations to Geneva,
Switzerland in 1919.
Forbes ranked Rolex No.72 on its 2014
list of the world's most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000
watches per day, with estimated 2012 revenues of US$7.7 billion.
In December 2008, following the abrupt departure of Chief Executive Patrick
Heiniger for "personal reasons", the company denied that it had lost 1 billion Swiss
francs (approx 574 million, $900 million)
invested with Bernard Madoff, the American asset manager who pleaded guilty
to an approximately 30 billion worldwide Ponzi scheme fraud. Rolex SA announced Heiniger's death on 5 March 2013. As
of 2010 Rolex watches continue to have a
reputation as status symbols.
PIXABAY.COM
Cartier
community formed and in 1612, Pierre LeCoultres son built a church there,
marking the founding of the village of Le
Sentier where the companys Manufacture
is still based today.
Vacheron Constantin
Vacheron Constantin is a luxury Swiss

manufacture of prestige watches and a brand
of the Richemont group. It employs around
400 people worldwide, most of whom are
based in the manufacturing plants in Geneva and Valle de Joux. It is an active member of the Federation of the Swiss Watch In> To Next Page
dustry FH.
Socit Cartier designs, manufactures,

distributes and sells jewellery and watches.
Founded in Paris, France in 1847 by LouisFranois Cartier, the company remained under family control until 1964. The company
maintains its headquarters in Paris and is
now a wholly owned subsidiary of the Compagnie Financire Richemont SA.
Cartier is well known for its jewellery
and wrist watches, including the "Bestiary" (best illustrated by the Panthre brooch of the 1940s created for Wallis Simpson),
the diamond necklace created for Bhupinder
Singh the Maharaja of Patiala and the first
practical wristwatch, the "Santos," of 1904.
Cartier has a long history of sales to
royalty and celebrities. King Edward VII of
England referred to Cartier as "the jeweller
of kings and the king of jewellers." For his
coronation in 1902, Edward VII ordered 27
tiaras and issued a royal warrant to Cartier in
1904. Similar warrants soon followed from
the courts of Spain, Portugal, Russia, Siam,
Greece, Serbia, Belgium, Romania, Egypt,
Albania, Monaco, and the House of Orleans.
International Watch Company

International Watch Co., also known as
IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland.
Jaeger-Le Coulter
1883
1/1000
1851
90
1992
21
=2.2561953
1982ATMOS
Vacheron Constantin
1775
(Jean Marc Vacheron)
1819Francois Constantin
1891VacheronFrancoisConstantinVacheron Constantin
2
240
Rolex
Rolex
W & D
1905
311908
W & D
1032020
1926
Cartire
19
>
2015.11.18 - 12.31
FASHION
Most valuable watch

brands worldwide in 2015
Founded by American watchmaker Florentine Ariosto Jones in 1868.
IWC Schaffhausen is notable for being
the only major Swiss watch factory located
in eastern Switzerland, as the majority of the
well-known Swiss watch manufacturers are
located in western Switzerland. The lingua
franca of IWC is German.
In 1868, an American engineer and
watchmaker Florentine Ariosto Jones
(18411916) who had been a director of E.
Howard & Co., in Boston, then America's
leading watchmaking company, founded
the International Watch Company with the
intention of combining the craftsmanship
of the Swiss with the modern engineering
technology from the U.S. to manufacture
movements and watch parts for the American market." At the time, wages in Switzerland were relatively low although there
was a ready supply of skilled watchmaking
labor" mainly carried out by people in their
homes. Jones encountered opposition to his
plans in French-speaking Switzerland because people feared for their jobs" and the
work they did at home because Jones wanted to open a factory.
Tudor
With the return of Tudor watches to the
United States after a long absence, American
watch fans once again have the opportunity
to purchase timepieces from Rolexs lower
priced little brother Tudor watch brand.
Below, we take a look at some of the Tudor
watches that U.S. watch collectors had been missing out on, along with some current
Tudor watches available in the States
that have been released at the Baselworld
watch fairs in recent years.
The Tudor Heritage Black Bay is inspired by a Tudor watch for divers that made
its first appearance in 1954. The watch also
pays homage to Tudor watches of the 1970s
with its burgundy-colored, unidirectional
bezel (and burgundy accent on the crown).
The watch has a steel case with a diameter of 41 mm, water-resistant to 200 meters
(660 feet).
Omega
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland.
Britain's Royal Flying Corps chose Ome-
ga watches in 1917 as its official timekeepers for its combat units, as did the American army in 1918. Omega watches were the
choice of NASA and the first watch on the
Moon in 1969. Omega has been the official
timekeeping device of the Olympic Games
since 1932. James Bond has worn it in films
since 1995; other famous Omega wearers,
past and present, include John F. Kennedy,
Prince William, and Buzz Aldrin. Omega is
owned by the Swatch Group.
The forerunner of Omega, La Generale Watch Co, was founded at La Chauxde-Fonds, Switzerland in 1848 by Louis
Brandt, who assembled key-wound precision pocket watches from parts supplied by
local craftsmen. He sold his watches from
Italy to Scandinavia by way of England, his
chief market. In 1894, his two sons LouisPaul and Csar developed a revolutionary
in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches
developed with these techniques were marketed under the Omega brand of La Generale Watch Co. By 1903 the success of the
Omega brand led to La Generale Watch Co
to spin off the Omega brand as its own company, and the Omega Watch Co was officially founded in 1903.
Longines
Longines is a luxury watch company
based in Saint-Imier, Switzerland. Founded
by Auguste Agassiz in 1832, it is owned by
the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.
Longines is known for its "Aviators" watches. A company director was a friend of
Charles Lindbergh; after his transatlantic
flight, Lindbergh designed a pilot watch to
help with air navigation. Built to his specifications, it is still produced today.
Longines provided timers used at the first
modern Olympics in 1896. In 1899, a Longines watch went to the North Pole with Arctic explorer Louis Amde de Savoie. It was
the first to use automatic timekeeping for the
Federal Gymnastics, at Basel in 1912. Today, Longines sells sport watches and chronographs.
From Wikipedia
51
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1888
1904
SANTOS
IWC
IWC1868
130
15
IWC459IWC
Florenine A Jones
IWC
IWCInternational Watch Co
ROLEX
OMEGA
IWC
Tudor
Tudor()
1485
1603
Switzerland is not only famous for its great landscape, but also for its
cultural activities. Why not seize the chance of agreeable climate and
visit seasonal events around the country? Whether you are an expat
or native, treat yourself with the delights that Swiss culture has to
offer.
OMEGA
(omega)1848
Longines
19051960
1969
-Ultra-Quartz
(St.Moritz)(Downhill
Skiing Workd cup)
1979
Feuille dOr
1984Conquest(Very High Precision)2005
2015.11.18 - 12.31
SWISS WIKI
52 Editor
Swiss Daily Life
Insurance
Accommodation
Health
By law every resident in Switzerland

must purchase basic health insurance,
which covers many conditions, from
childbirth to doctor visits and serious illnesses.
All health insurance companies must
offer the same benefits covered under the
basic insurance policy but may not cover
optional benefits. Many people opt to buy
supplementary coverage that can apply to
just about any aspect of health care, including dental care, illness while abroad or use
of a private room in hospital.
Several insurance models exist, including HMO, general practitioner, or Telmed,
which require patients to follow certain
procedures when seeking health care in exchange for reduced premiums.
Those just arriving to live in Switzerland
have three months from the time of arrival
to purchase a policy.
Policies are offered for adults with deductibles ranging from CHF300 to CHF2,500
and for children from CHF0 to CHF600. Regardless of their deductible, a person seeking
health care is required to pay 10% of health
costs, up to CHF700 per year. Coverage may
be limited to the canton where the policy holder lives, with exceptions for emergencies.
Basic insurance does not necessarily cover injuries suffered in an accident and ac-
(HMO)
(Telmed)
3
300-2500
0-600
10%
700
cident insurance must be purchased separately. Anyone who works for the same employer for at least eight hours per week is
automatically coveredincluding for accidents outside workand does not need
to purchase accident insurance.
Personal third party liability/Household insurance
Many Swiss and foreign residents alike purchase optional private/household insurance to cover themselves in the case of
fire or water damage as well as theft. Be
sure to buy a policy appropriate for the value
of all goods. This type of insurance is often
required of tenants by landlords.
Personal liability insurance is sometimes
bundled with household insurance and covers the policyholder in the event of damage
to a third party. Family versions of personal
liability insurance are available.
Car insurance
Most people in Switzerland live in apartments. The key to finding one that's right for
you is knowing how the market works. This
will help get you started.
With 203.5 people per square kilometre,
Switzerland ranks lower than many European countries in terms of population density. That said, most people live in rented
apartments.
Places to live can now be found largely through the internet, with agencies
like Homegate or Immoscout24 offering
easily searchable databases for places to rent
or buy, including some that are furnished.
WGZimmer, also called Flatrooms.com, is
a popular site for posting rooms for rent in a
shared living situation or even entire apartments. Often, Swiss will rent out their entire
apartment for a short-term period (that can
last indefinitely) while they are on holiday
or working abroad.
Relocation agencies
Anyone who owns a car, motorcycle or

Relocation agencies are also very active
motorised scooter must be covered by insurance. Optional policies can be purchased to in Switzerland and often help Switzerlandcover costs of damages to the holders own bound executives and managers (or those
with larger relocation budgets) find a place
car as well as any occupants.
to live, as well as assist in finding appropriate insurance coverage and registering with
the local authorities.
PDF()
comparis.ch
205
HomegateImmoscout24
WGZimmer
Flatrooms.com
(
)
()
(
)
Terms and conditions

Rental properties often come with a yearlong lease that can subsequently be extended. Moving often requires a three-month
notice sent via registered mail. The tenant is
expected to find a replacement tenant if he/
she wishes to move before the terms of the
agreement expire.
Rental properties are expected to be well
maintained and be returned exactly as they
were found. This means that what is considered normal wear and tear on property in
the United States is not generally acceptable
in Switzerland. Cleaning companies are very
active in Switzerland and can be specially
hired to assist with an apartment handover.
The Swiss Renters Association, with
services in German, French and Italian, is
a good starting point for learning about rental agreements, what is expected of tenants,
and the standard procedures for accepting
and terminating a contract.
SWISS WIKI
2015.11.18 - 12.31
53
Understanding Swiss taxes, the health insurance or even how to find an apartment can be overwhelming for newcomers to
Switzerland. Whether you plan to retire in Zug or get married in the Alps, find help navigating daily life here. -- By Swissinfo.ch
Driving
Despite having a superb public transport

system, Switzerland has developed a comprehensive road network that ranks among
the safest in Europe.
Drivers must be at least 18 years old in
Switzerland for motorbikes and cars and at
least 21 to drive buses. Driving at 16 or even
14 is permitted in certain cases for small mopeds and scooters as well as farm equipment.
In Switzerland people drive on the right.
To drive on Swiss motorways, the vehicle must have a vignette sticker for the current year.
Foreigners coming to Switzerland can use
their national driving licence from home for
the first 12 months of their stay. After that,
they must exchange their national drivers
licence for a Swiss one. This is largely an
administrative matter for EU/EFTA nationals, as well as those from numerous other
countries, including Australia, Canada, Israel, New Zealand, Singapore and the United States. Nationals of some other countries
must take a practical test, a road test or both
to obtain a Swiss licence.
Some cantons require drivers to have a vision test. Typically the driver may keep the
foreign licence but it will no longer be valid
for driving in Switzerland.
For a list of road traffic offices by canton
please visit the Association of Road Traffic Offices in German or French. Please al
18
21
1614
/ETFA
Birth and Death
Like most other countries, Swiss authoso visit the Federal Roads Office for more
rities need to be informed about births and
information.
deaths that happen in the country, regardless
Importing cars
of citizenship. Learn more here.
Vehicles must meet regulations set on
The formalities required for registering
safety as well as noise and exhaust emis- a birth are often straightforward and ausions.
tomatic. Registering a person's death reVehicles can be imported into Switzer- quires informing local authorities as well as
land duty free for those who are moving to the appropriate embassy if the deceased is a
the country to reside. At the point of entry foreign national.
the owner must present customs officials
Birth
with form 18.44 (Declaration for clearance
All births must be registered in the place
of household effects) completed in duplicaof birth and recorded in a birth register. This
te. Download that form here.
In addition the owner must present a va- will happen automatically if the birth takes
lid driver's licence and the vehicle's proof of place in a hospital, but the parents will have
to show proof of citizenship.
purchase documents.
If the father is not married to the mother of
Once in the country, the vehicle must be
brought to the appropriate authorities for in- the newborn, he may only register the child
spection. Vehicles that are to remain in Swit- if he acknowledges the child is his before the
zerland for longer than one year must have birth or upon registration.
For births at home (neither in a hospital
Swiss plates. Drivers here for longer than
one year will also need a Swiss drivers li- or clinic), the birth must be registered in the
commune where the birth took place. This
cense.
should typically happen within three days
Car seats/helmets
of the birth. The mother or the legal father
Children under 12 years old who are not (man married to the mother who has recogyet 150cm tall must now ride in booster nised or is going to recognise the child) may
seats, while even smaller children must be register the birth. The parents can also ask a
restrained in appropriate child-safety seats. third person to register the birth by proxy, inDrivers and passengers on all motorised dicating in writing to the civil registrar the
two-wheeled vehicles must wear helmets. name of the person who has been asked to
18.44
1
1
/
121.5
(
)
3
(
)
register the birth.

Caring for the elderly in an ageing society
For children born to foreign parents
another registration process should take place at the embassy or consulate.
Death
When a person dies this must be reported

to the local registrar which may issue a death
certificate. The death must also be reported
within two days to the registrar of the place
where the person died.
If a person dies at home, a doctor should
still be called immediately to make a formal
ruling. A burial or cremation can only take
place after the death has been reported.
The death of foreign nationals without
residency in Switzerland and not registered
with the registration office should still be reported to the registrar in the place of death as
well as to the appropriate embassy.
Customs and arrangements for funerals
vary from one canton to another. Persons
must be buried in a public cemetery unless
permission has been given for other arrangements
2015.11.18 - 12.31
SWISS WIKI
54 Editor
--By Swissinfo.ch
Transport
Switzerlands system of railways, longdistance buses and local transport is usually

regarded as among the best in the world.
Swiss do drive - in fact there are about
four million cars on the road in Switzerland.
On the other hand, the Mobility car cooperative, a car-sharing system started in 1997,
has been more successful in Switzerland
than in any other country where it operates.
Trains
The average Swiss makes 53 train trips

a year. In fact the Swiss use rail transport
more often than any other nation in the world
except the Japanese. For official statistics
on transport and mobility in Switzerland,
please visit Swiss Statistics.
The dense railway network is operated
by Swiss Federal Railways (SBB/CFF/FFS)
and by independent narrow-gauge railways
that provide regional and local services, such
as Rhaetian Railways (RhB) in Graubnden.
The great railway viaducts and tunnels
of the Albula/Bernina line in Graubnden
have become a tourist attraction in themselves, and were awarded Unesco heritage
site status in 2008. The highest railway station in Europe is at the spectacular Jungfraujoch in the Bernese Oberland, at an altitude
of 3,454 metres (11,330 ft.).
--
400 1997
Mobility
47
/
2008
3454(11330 )
Language
Road to rail
Switzerland and the Alps in general are

on the north-south transport axis in Europe.
A lot of road traffic goes through the Alps.
To ease congestion and reduce environmental impact, the Swiss government has adopted a policy of getting freight traffic off the
roads and onto rail.
The "rolling highway" moves trucks by
rail across Switzerland from the southern
German city of Freiburg to Novara in northern Italy. The new Ltschberg Tunnel
from the Bernese Oberland into canton Valais has been open since 2007. Passenger
and commercial trains use the tunnel heavily and there are calls for it to be enlarged
with two tracks.
Post buses
Switzerland has four national languages:

French, German, Italian and Romansh. English, though not an official language, is often
used to bridge the divides.
German is spoken by about 64%,
French by about 23%, Italian by about 8%.
Romansh is spoken by less than 1% of the
total population.
The most notable linguistic fact about
German-speaking Switzerland is the use of
dialect for spoken communication and standard German for written communication.
French is spoken in the west of the country,
while Italian is spoken in Ticino and the south of neighbouring Graubnden, and Romansh is spoken only in Graubnden. However, there are language minorities from
elsewhere in all the major cities.
Constitutional rights
mansh.
People abroad often incorrectly assume that the fact that there are four national
languages in Switzerland means that every
Swiss speaks four languages. Swiss populations tend to stay in their own language regions and consume media in their own language if possible.
The divide between the French- and German-speaking areas is an undeniable reality, jokingly known to the Swiss themselves as the Rstigraben, or "rsti ditch" the
name refers to a typical potato dish popular in German-speaking Switzerland. As in
other countries, languages compulsorily
learned at school tend to be forgotten in adult
life. Still, bilingual individuals are common
enough in many parts of Switzerland.
Foreign languages
Before the advent of railways, stagecoaches brought post and passengers through
the Alps. To this day the Swiss Post operates
a long-distance bus service covering mountain and rural routes not served by railways.
The buses and trains form a seamless
web covering Switzerland, and the timetable of the post buses is carefully coordinated with those of connecting trains. In the
major cities there are both trams (streetcars)
and buses in operation. Ships and boats operate scheduled services on many of the Swiss
lakes and rivers.
The Swiss constitution recognises the

rights of the various language groups to
communicate in their own language. German, French, and Italian are full official
languages of the Confederation all laws
and official documents have to be available
in them and Romansh is a partial official language for the purpose of communication with Romansh speakers. The constitution contains provisions for the federal government to assist the cantons of Ticino and
Graubnden in supporting Italian and Ro-
Meanwhile immigrants have brought

their own languages to Switzerland. These non-national languages combined now
outnumber both Romansh and Italian in
terms of being one of main languages for
speakers.
Around 4.6% of the population lists
English as one of their main languages,
followed by Portuguese at 3.5%. Increasing numbers of Swiss from different parts
of Switzerland also communicate with each
other in English.
2007
201010
2016
64%23%
8%
1%
4
4
(Rstigraben)
3.5%
4.6%
2015.11.18 - 12.31
ENTERTAINMENT
55
MOVIES
NEW RELEASES
ORIGINAL TITLE
STEVE JOBS
ORIGINAL TITLE
RELEASE DATENov. 12, 2015
RUNTIME
122 Min.
LANGUAGE
GENRE
STAR WARS:
THE FORCE AWAKENS
ORIGINAL TITLE
EVEREST
ORIGINAL TITLE
IRRATIONAL MAN
RELEASE DATESep. 17, 2015
RELEASE DATENov. 12, 2015
RELEASE DATEDec. 17, 2015
RUNTIME
122 Min.
RUNTIME
96 Min.
Englisch
RUNTIME
136 Min.
LANGUAGE
Englisch
LANGUAGE
Englisch
Biography
LANGUAGE
Englisch
GENRE
Adventure
GENRE
Drama
DIRECTOR
Danny Boyle
GENRE
Action, Adventure,
DIRECTOR
DIRECTOR
Woody Allen
CAST
Jeff Daniels
Sci-Fi & Fantasy
CAST
Emily Watson
CAST
Emma Stone
Kate Winslet
DIRECTOR
JJ Abrams
Jake Gyllenhaal
Joaquin Phoenix
Michael Fassbender
CAST
Andy Serkis
Jason Clarke
Seth Rogen
Carrie Fisher
Josh Brolin
Daisy Ridley
Keira Knightley
Domhnall Gleeson
Robin Wright
ORIGINAL TITLE
ORIGINAL TITLE
Baltasar Kormkur
ORIGINAL TITLE
ORIGINAL TITLE
RELEASE DATE20151030
RELEASE DATE 20151113
RUNTIME
126
RUNTIME
90
RUNTIME
112
RUNTIME
120
LANGUAGE
LANGUAGE
LANGUAGE
LANGUAGE
GENRE
GENRE
GENRE
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DIRECTOR
DIRECTOR
DIRECTOR
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SCREENWRITER
SCREENWRITER
SCREENWRITER
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CAST
Tao Zhao
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Fay Bai
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ZiJian Dong
Yi Xin Tang
Yawen Zhu
Michelle Chen
Shijia Jin
Beier Bao
Jing Dong Liang
Yi Xin Tang
2015.11.18 - 12.31
56 Editor
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