Documente Academic
Documente Profesional
Documente Cultură
Foundations of Marketing
[Name of the Writer]
[Name of the Institution]
Marketing
Foundations of Marketing
2. Marketing
Marketing can be defined as a management process in an organization through which the
organizations transformed the basic concept of the innovative ideas into the final goods and
services for the customers (Hollensen, 2015). An effective marketing involves the integration
between four important elements within an organization, commonly called as the 4Ps of
marketing, which are as follows:
1.
2.
3.
4.
Marketing
The marketing concept views the business process as an integrated effort of different
departments to identify, create, provoke and satisfy the needs of the customers. Moreover, the
marketing concept does not focus on the payments of the products and it only focuses on
developing a demand of a product among customers and fulfill the needs of the customers.
Marketing
Inter-functional Co-ordination
Competition Orientation
Customer Orientation
A market oriented organization is always focused on its customers first and make untiring
efforts to satisfy the needs of its customers. Long term profitability is the primary goal of the
market as well as customer oriented business and same goes for the organizations which are
production oriented (Jobber and Ellis-Chadwick, 2012). However, the companies that are
Marketing
focused on a marketing orientation model have realized that they can generate heavy revenues
only when they will deliver superior customer services through innovative products and also
offer products and services which are according to the current and future needs of their
customers.
7. Example of an organization
The assignment highlights the marketing process of one of the leading medium sized
organization in the technology industry of UK called as Avecto. It has been considered as a
leading organization in the security sector of UK with $3 billion end point security (Avecto,
2016). Avecto deals within the security software and they provide security solutions to their
clients. The strong relationships of Avecto with its investors help the company a lot in
strengthening its marketing operations.
Avecto makes untiring effort to produce more innovative software, products and services
for providing effective solution to the issues of their clients. The company sets out competitive
prices for its products, services and security software; however, in some of the products, Avecto
has first mover advantage. The strategic partners and investors of the Avecto help the company to
promote its software in the market and they provide solutions to clients problems at their
convenience.
The overall marketing team of the Avecto along with other departments makes efforts to
generate fantastic results for the company. Besides that, the shareholders of the Avecto also play
an important role in the marketing process of the company.
Marketing
References
Avecto (2016). Retrieved from https://www.avecto.com/resources.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing(No. 7th).
McGraw-Hill Higher Education.
Matsuno, K. and Mentzer, J.T., 2015. Market orientation: Reconciliation of two
conceptualizations. In Proceedings of the 1995 Academy of Marketing Science (AMS)
Annual Conference (pp. 49-55). Springer International Publishing.