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CHAPTER I
EXECUTIVE SUMMARY
PUP Ikot System. The PUP Ikot will operate in the main campus of the
Polytechnic University of the Philippines and all the other building that the student of
the said University occupied (namely PUP-College of Engineering and Architecture
Bldg., PUP-College of Communication Bldg., PUP-College of Technology Bldg., and
PUP-Hasmin Bldg.). For the IPUP Ikot System, it also includes one LRT station that
the said route will pass by, LRT2-Pureza Station.
CHAPTER II
MARKET ASPECT
B. Demand-Supply Analysis
1. Market Study
A market study was conducted to know if the demand for the
intercampus transportation system exists in PUP. The use of questionnaire serves as
written references about the actual information which are essential for the study. It is
treated
statistically using the frequency and percentage (%) to identify the highest and lowest
ranks among the following issues that has been answered by respondents.
In Percentage, it shows the relationship of the part to its whole. Researchers
will be using this transform proportion to a per cent by multiplying by 100. The formula
would be:
%=
x 100
Where in:
% = Percentage
F = Frequency
N = Total number of respondents
Also, ranking is used in the study to identify the highest down to the lowest
number of frequency in some of the points in the market study where percentage is
not applicable.
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This section shall discuss the result of the study, based on the response of the
samples taken from the population.
a. Respondents Profile
The business wants to provide an affordable, accessible and convenient
means of transportation for the stakeholders of Polytechnic University of the
Philippines (PUP). Specifically, the proponents set the students of PUP as
their target market. Below is the segmentation of the students of PUP as per
building in the Sta. Mesa Campus.
PUP College
(as per building)1
Mabini Campus
PUP CEA
PUP COC
PUP Hasmin
PUP Institute of Technology
Total
N
1 + Ne2
Where:
1
No. of Respondents
Mabini Campus
53
PUP CEA
215
PUP COC
77
PUP Hasmin
47
Total
400
11
Frequency
360
Percentage
90%
No
40
10%
Total
400
100%
12
Frequency
Rank
Availability
Affordability
Security
Convenience
Others
240
241
43
151
11
2
1
4
3
5
13
Frequency
Percentage
1%
Jeepney
163
41%
Tricycle
98
24%
PNR
50
12%
Pedicab
2%
No
42
1%
Others: LRT
24
6%
FX
2%
Bus
11%
Total
400
100%
The table 5 shows the different existing transportation system that the
respondents currently on their way to PUP and back to their location. 1% of the
respondents said they take the taxicab. 12% of the total respondents said they
take PNR. 41% of the respondents, being the largest, said they take jeepney.
2% of the respondents said they take pedicab. 24% of the respondents, being
the second largest percentage, said they take tricycle. 6% of the respondents
said they take LRT. 2% of the respondents said that they take FX. 11% of the
respondents said they take bus. While the other 1% of the respondents said
they do not take any form of transportation system to go directly to PUP.
The researchers consider the fact that pedicabs will be competitors since
they offer intercampus transportation service to the students. On the other
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Tricycle
Public Utility Vehicle either ply a set route or are for hire
Service Offered
Means of transporting from one place to another with a range
of 4-5 persons
Rates
P8 for regular rate, and P35 for special trip.
Pedicab
Service Offered
Means of transporting from one place to another with a range
of 1-2 persons
Rates
P12 for regular rate, and 20 for special trip
Table 6. Direct Competitors
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Frequency
Percentage
334
66
400
83%
17%
100%
Frequency
Percentage
82
21%
Twice
125
31%
Once
140
35%
Never
53
13%
Total
400
100%
16
Frequency
Percentage
Patronize
352
88%
48
12%
Total
400
100%
The above table shows that 88% of the respondents said that they are
interested to patronize the system. While the other 12% of the respondents said
that they are not interested to patronize to system.
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Frequency
Rank
31
Not Comfortable
Inconvenient
Other Reasons
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Year Population
of
PUP
Students
2011
25,649
2012
30,009
2013
35,111
2014
41,080
% of Students
taking public
transportation
% of Students
visiting other
buildings
Historical
Demand
90%
90%
90%
90%
83%
83%
83%
83%
19,159.803
22,416.723
26,227.917
30,686.76
Also, the projected demand that is expected for the next five years must
be assessed. Based from the computed growth rate for 17% per year, the
projected demand for five years is given below.
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Year
2015
2016
2017
2018
2019
Projected
Population of
Students in PUP
48,213
56,409
65,999
77,218
90,345
% of Students
taking public
transportation
90%
90%
90%
90%
90%
% of Students
visiting other
buildings
83%
83%
83%
83%
83%
Projected
Demand
36,015.11
42,137.52
49,301.25
57,681.85
67,487.72
b. Supply Projection
The historical data for supply is inquired by the researchers. This is
based on the assumption that there is an increase of 10% in the number of
units for both tricycle and pedicab, as inquired by the researchers through
responses for the tricycle and pedicab drivers near PUP.
The table below shows the schedule for supply in the past four years
based from the data gathered by the researchers.
20
Year
Tricycle
Pedicab
Total
2011
14,876
1,623
2,8952
2012
16,364
1,785
3,1847
2013
18,000
1,963
3,5031
2014
19,800
2,160
3,8535
Also, the supply is projected for the next five years as follows:
Year
2015
2016
2017
2018
2019
Tricycle
21,780
23,958
26,354
28,989
31,888
Pedicab
2,376
2,614
2,875
3,162
3,479
Total
24,156
26,572
29,229
32,151
35,367
Projected Supply
Demand Gap
36,015
24,156
11,859
21
Supply
Supply of Tricycles
21,780
Supply of Pedicabs
2,376
Total Supply
24,156
2,703
26,859
Total Demand
36,015
9,156
C. Marketing Strategy
1.
Service Description
It offers a service as a intercampus transportation system using Multicab
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23
Place
The PUP Ikot will operate in the main campus of the Polytechnic
University of the Philippines and all the other buildings that the student of the
said
University
occupied
(namely
PUP-College
of
Engineering
and
Promotion
In promoting the business, the proponents intend to take advantage on
4.
Price
Pricing serves as the most critical factor which oftentimes affects the
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Risk Description
Risk Mitigation
Risk
Assessment
Business
Interruptions
Conservatively
assume provision for
possibility of class
suspension and
decline in revenue.
It is a noncontrollable
risk.
Assume optimal
number of multicabs
for start-up
operations.
It is a noncontrollable
risk.
Drivers must be
familiar of the place,
and as much as
possible, the
manager must decide
on alternative routes
in case traffic occurs.
This should be
discussed to the
drivers as well.
It is noncontrollable
risk.
Market
Share
Traffic
Management
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CHAPTER III
TECHNICAL ASPECT
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TECHNICAL ASPECT
Introduction
The main purpose of this study is to determine the overall technicality of the
operations of an Inter-Campus Transport System in Polytechnic University of the
Philippines. This will show the capacity of the project and will provide information
about the service activity to be rendered by the business to the customers. Also, it
involves the determination of the relevant cost for the establishment and operation of
this project.
A. Objectives
To exhibit the lay-out of the proposed main route area of the System;
proposed project.
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Service Process
I.
Route Area
The route area is measured about an average of 5.25 kilometers. From
PUP Main, it will turn left and go straight ahead to Anonas Street, where it will
reach the first stop, which is the PUP College of Communication Building.
Then, it will continue to go straight and will reach the second stop, the PUP
College of Engineering and Architecture Building. Then it will continue to go
straight ahead until it reaches the intersection of Anonas and Pureza Street, the
third stop where the PUP Institute of Technology Building is nearly located.
From here it will continue to go straight ahead again, and upon reaching
Valencia Street, it will turn right and head straight again until it reaches
Magsaysay Boulevard. Upon reaching Magsaysay Boulevard, it will turn right
and then straight ahead until it reaches the fourth stop the PUP Hasmin
Building. From there, it will continue to straight ahead until it reaches the fifth
stop, LRT Pureza Station. Then it will continue to go straight again and will turn
right when it reaches Old Sta. Mesa Street. Then go straight ahead again and
then turn right upon reaching Teresa Street, then it will go straight ahead until it
reaches the PUP Main Campus again. And it will go back to square one again. .
The PUP Ikot will operate 15 hours a day (6am-9pm) and 6 days a week
(Mondays to Saturdays).
Figure 13 on the next page illustrates how the transport route is
designed.
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Equipment
Transportation Vehicle
The means of transportation that will be used in PUP Ikot is a 13seater Suzuki Multi Cab Scrum Cat Eye.
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Main Office
Installation of Equipment
The computer set with printer will be installed when delivered,
same with the telephone and internet connection that will be provided
by Globe.
Layout Design
Guests will head to the lounge when they visit the office. This
is the first subdivision in the office. They will be entertained by the
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documents.
There are also shelves available for other stuff. Figure 15 below
show the office layout.
Fire Prevention
To ensure protection in case of emergency, the office will have
already installed fire alarms. These fire alarms, when triggered, will
automatically sprinkle water to prevent the spread of fire.
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Parking Lot
The Parking Lot is located at Brgy 2225, Legarda St., Manila. It is a
commercial lot where the cabs will be parked after the service hours, and can
be used when the cabs are under maintenance. The Parking Lot is separated
from the Head Office because the owner does not have capacity yet to buy a lot
for construction of main office building and a lot place for parking so instead
they will rent the parking lot space and the main office room separately.
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Utility Requirements
1. Equipment Maintenance
There will be a monthly maintenance fee to be incurred to ensure
the safety of the cab that will be used. As the vehicle continues in
operation for years, higher maintenance costs will be incurred.
2. Office Maintenance
a. Electricity and Water Expense
Monthly electricity and water expense that will be incur by
the office during office works.
b. Telephone Expense and Internet Connection
Monthly Telephone and Internet Expense that will be incur
during the operations.
3. Prepaid Rent
The prepaid rent is composed of Office Rent and Parking Rent.
D.
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Leasehold
Improvement
Description
(years)
10
Unit
Qty
Cost
(in Php)
153,000 7
Total
(in Php)
1,071,000
20,000
40,000
2,500
5,000
Round Table
Sofa (3 persons)
7
7
2,000
6,000
2
1
4,000
6,000
Sofa (1 person)
2,000
4,000
Plant Display
Office Table
Wooden Shelves
7
7
7
250
2,500
1,200
2
2
4
500
5,000
4,800
37,000
37,000
120,000
840,000
Franchise
Sub-Total
Prepaid Rent
EUL
Office Rent
Parking Rent
Contingency
Total Project
Cost
2,017,300
54,000
30,000
P105,065
P2,206,365
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Risk Factor
Description
Proposed Mitigation
Risk
Assessment
Loss of
Wreckage of the
Applying insurance
Controllable
Equipment
operation
in the operation
Inability to establish
Includes allowance
for conservative
Sampling
projection/
estimates.
Risk
assumptions.
Controllable
Refers to the
Proper checking of
Non-
Business
malfunction of
machinery every
Controllable
Interruption
to disruption of
operation start
operation
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CHAPTER IV
MANAGEMENT AND LEGAL ASPECT
A. Objectives
B. Type of Ownership
PUP IKOT is a cooperative type of business due to its advantages
claimed in operating small business with many direct competitors, as those may
become members and run the business as a group and not individually.
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C. Type of organization
Line organization is the oldest and simplest method of administrative
organization wherein the authority flows from top to bottom. This type has a
unified control that can be maintained since they bring out independently all the
decisions by themselves in their respective areas. Line organization
encourages the managers towards decision efficiency and productivity.
D. Mission
The business intends to accomplish the following objectives:
1. To provide customers with satisfying service that make them want to try
again.
2. To move customer conveniently at a lower price.
3. To serve customers with quality service giving them convenience on the
road.
E. Vision
To be a transportation service provider known for moving people safer
and being an advocate in preserving the environment.
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Board of Trustees
Fleet and
Maintenance
Supervisor
Maintenance
Personnel
Drivers
Administrative and
Finance
Supervisor
Accounting
Assistant
Treasury
Assistant
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JOB PROFILE
REQUIREMENTS
Accounting
Assistant
Treasury
Assistant
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JOB PROFILE
REQUIREMENTS
Repair and
Maintenance
Personnel
1. Performs work
according to standard
procedure.
2. Cleans office and
cabs.
3. Follow all applicable
safety procedures.
4. Reports work
accomplished orally or
on written work.
Drivers
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accounting assistant will be P10,000 monthly. On the other hand, fleet and
maintenance supervisor, and administrative and finance supervisor will receive a
compensation of P16,000 monthly. The employees shall receive their respective
salaries or wages as provided in their contracts of employment every other Saturday
which is biweekly.
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Mandatory Benefits
I.
II.
III.
IV.
PhilHealth
Philippines National Health Corporation, aimed to provide
employees
V.
PAG-IBIG
Design to offer sufficient housing through effective savings plan to
its members. Its objective is to bring better housing packages in
terms of price
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I. Internal Control
Internal control encompasses the companys assurance on objective for
operational
effectives
and
efficiency,
reliable
financial
reporting,
and
Separation of Duties
Segregation of duties is critical to effective internal control since it
reduces the risks of mistakes and inappropriate actions. As treasury
assistant counts total coins and bills, accounting assistant has the
responsibility of maintaining journals and ledgers. Authorization is also
an important decision to approve transactions. If possible, managers
should assign three functions, authorizing transactions, recording
transactions, and maintaining custody of assets.
Custody of assets can be either: direct such as handling cash or
checking the state of Multi cab, or indirect such as preparing
reconciliations and reports.
Recruitment
The recruitment process is very strict, wherein it complies all the
standard qualities for the job position, in a timely and cost-effective
manner.
All applicants are required to submit and comply with all legal
requirements which include, but not limited to: NSO certificate of live
birth, NBI Clearance, Transcript of record and other school documents,
Cedula, Police Clearance, SSS, Health Certificate, and PAG-IBIG.
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of certain key policies and procedures of the company for conducting the
business in a legally and ethically appropriate manner.
The management is responsible for promoting open and honest two-way
communications, and to be positive and role models who maintain high
standards of ethics and show respect and consideration for each of our
employees. In situation where the employee believes unlawful or unethical
conduct has occurred, even where it is not specifically discussed in this Code, it
is urging that the employee must report that matter to the management.
a conflict between their personal interests and the interests of the business. All
employees are required to disclose to their supervisor any situation that may be
a conflict of interest. The participation in any activity which could involve an
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Business Practices
1.
50
Employment Discrimination
The business will not tolerate, and will take appropriate measures to
prevent and stop any such harassment.
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52
53
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Risk Factor
Risk Description
Risk Mitigation
Abrupt
Separation
Sudden termination of
employees particularly
the drivers will affect
the operations of the
company.
Hire temporary
relievers to ensure
continuity in
operations
Fraud or
Irregularities
Management Override
and Employee
Collusion
Protest of Other
Competitors
Competitors may
be asked to be
members of the
cooperative to
receive benefits
like its members
Risk
Assessment
It is a noncontrollable
risk.
It is an
uncontrollable
risk.
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CHAPTER V
FINANCIAL ASPECT
57
58
59
60
61
62
63
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Description
Mitigation
Assessment
Revenue
Prediction
Wrong estimation
for the
computation of
revenue
Make an
allowance for the
computation that
makes the
revenue not too
high or at its
maximum.
Controllable
Understated
expenses
Inability to identify
all the expenses
required resulting
to losses that
makes the
operation
discontinue.
Controllable
Categorize
expenses as to its
nature
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CHAPTER VI
SOCIO-ECONOMIC ASPECT
B. Developing Lives
Drivers. The business will provide a way for the drivers to earn for a living.
The income that will be derived from this can be a complement to their familys
needs. Giving a means for the drivers to bring home money to support their family
is just a good way of contributing ease to their daily living.
Students. The students within the area where the business is to operate
are the ones expected to benefit the most from the said business since they are
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70
Risk Factor
Description
Mitigation
Assessment
Safety
Possible effects of
emission of smoke
from the cabs and
the noise
disturbance it can
cause to
individuals
Implementing
Regular check
and maintenance
of the cabs
Controllable
Public
Convenience
Inability to comply
with the rules that
pertain to the
environment
Strict
implementation of
rules and
imposing fines for
the violators
Controllable
Customer
Behavior
Display of No
Smoking and
No Littering
sign
NonControllable
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