Kristen Wingard | Writer| Editor | Content Marketing Expert

kristenwingard@gmail.com linkedin.com/in/kristenwingard Henderson, NV

Goal: To fill the position of Content Marketing Director in a company that values the hard work and
dedication of an innovative digital content marketing expert who succeeds where others fail, thriving on the
challenge of fulfilling brand and customer needs. Over 15 years of expertise producing engaging content,
offering creative solutions and content marketing plans plus leading teams through the digital product
development process to exceed expectations. Core strengths:
High-Impact Writing & Editing
Organization & Communication
Search Engine Optimization (SEO)

Digital Content
Content Development
Problem Resolution

Content Marketing Strategies

Attention to Detail
Diplomacy & Discretion

PROFESSIONAL EXPERIENCE
SCRIPPS NETWORKS INTERACTIVE (SNI), Knoxville, TN and Henderson, NV
Director of Content

10/2009 12/2014

Solely responsible for fulfilling all digital editorial content development for Interactive Ad Sales Marketing projects
on HGTV.com, FoodNetwork.com, HGTVHOME.com, DIYNetwork.com, TravelChannel.com, plus five more sites.
Chosen for this new position after numerous editors proved unable to deliver on these critical initiatives.

Accomplishments
Exceeded editorial standards for thousands of projects involving the integration of content strategies with
brand campaigns to drive traffic and engagement levels. Balanced the needs of users with the goal of
increasing overall online presence of 100+ companies and brands like Chase, Disney, Home Depot, IKEA,
SC Johnson, Sherwin-Williams and Target.
Extensive digital marketing experience producing content to increase brand awareness including articles,
photo galleries, how-tos, sweepstakes, recipes, tips, polls, quizzes, blog posts, newsletters, features,
packages, social media posts/tweets, premiums, campaign landing pages and over 1,000 ads. Ensured
campaigns aligned with public relations (PR) and marketing initiatives.
Employed strong communication, follow-up, problem-solving and organizational skills as one of few who
operated across Food, Home and Travel categories in order to deliver desirable content marketing solutions.
Used superior spelling, editing and written/verbal communication skills to interact with internal and external
partners including Interactive Ad Sales Marketing, Production, Legal, Design, Front End Engineering,
Business Affairs, Editorial, Consumer Products, sponsors, on-air talent, freelancers and PR firms.
Saved tens of thousands of dollars by fulfilling 99% of custom editorial projects, hiring freelancers for only
four projects over five years. This rare ability produced quality content deliverables at a low cost.
Improved the production process to reduce launch times by establishing editorial guidelines and writing
documentation conveying content and process expectations in five key areas.
Exceedingly proficient regarding the ability to work well with others, manage projects independently and
produce quality deliverables under tight deadlines. Telecommuted for a total of six years in two positions.

SCRIPPS NETWORKS INTERACTIVE (SNI), Knoxville, TN

Editorial Director

09/2007 10/2009

Implemented editorial strategies and served as leader and Editorial product owner for content on HGTV.com,
DIYNetwork.com and HGTVPro.com. Elevated content standards and improved team communication.

Accomplishments
Integral to the success of first site redesigns of HGTV.com and DIYNetwork.com (14 and 10 years postlaunch, respectively).

Kristen Wingard

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Accomplishments (Continued)
Promoted to direct/unify Editorial staff of nine after major departmental reorganization. Transitioned team to
higher performance and editorial standards to satisfy project owners, stakeholders and upper management.
Strategically allocated strapped staffing/financial resources. Used fun games and swag to improve morale.

SCRIPPS NETWORKS INTERACTIVE (SNI), Knoxville, TN

Senior Editor, TV Content

01/2007 09/2007

Promoted to manage three online TV editors to develop repurposed and original show-based content for
HGTV.com with a focus on the core "Ideas, Inspiration and Information" principles.

Accomplishments
Selected to attend weekly meetings as first liaison between Digital and HGTV Programming, bridging a longexisting gap that optimized convergent content marketing strategies.
Independently created Kickoff Meeting One-Sheet outlining digital content plans; later used by Interactive Ad
Sales Marketing to sell online TV show pages to increase revenue.
Headed Design Star's second season online package progression to maintain and update website content,
ensuring discretion and extreme secrecy surrounding show content, contestant elimination and the winner.

PRIOR PROFESSIONAL EXPERIENCE

SCRIPPS NETWORKS INTERACTIVE (SNI), Knoxville, TN and Lakeview, NY
Brand Editor, TV Content
Assistant Editor, Decorating, TV Content
Customer Service Representative

09/2005 01/2007
12/1999 09/2005
05/1998 12/1999
10/1993 01/1998

CAMP VENTURE, INC., Nanuet, NY

Habilitation Specialist

EDUCATION
Nyack College, Nyack, New York
Bachelor of Arts in Psychology, magna cum laude

ADDITIONAL INFORMATION
Board Member, Marketing, Desert Divas for Dogs (Volunteer Role), Las Vegas, NV
06/2016 - Present
Provide content marketing and editorial expertise to increase rescue partnerships and community awareness in
order to fulfill the vision of this non-profit to be the "go-to" resource for local dog rescue organizations.
Technology: Microsoft Office Programs (Word, Excel, PowerPoint), Content Management Systems (CMS) (Adobe
CQ, Vignette, Jitterbug, Firefly)