P R O M O T I O N

The
Reflected
Works
Warrens Suggestion Book for 1917

1917

Warrens Suggestion Book for 1917

For more than a century,

through various names and
incarnations, our message
and mission have remained
the sameto make the means
through which the world
communicates better and
more beautiful.
From the beginning, weve given our customers
options that meet the needs of any project, campaign
or business. By combining our grades with exquisite
artwork and state-of-the-art printing, weve been able
to demonstrate the real power of print.

Experience firsthand the benefits of our paper grades

as they were in 1917, how they made all the difference
then and how we lead the industry even today. By looking
back through the pages, we can look forward to a future
of exciting possibilities.

1917

Visit sappietc.com

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Engraved by Charles W.Beck from the Original Etching

NEW YORK FROM GOVERNOR'S ISLAND

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WARREN'S
SUGGESTION BOOK
FOR 1917
SHOWING THE ARTISTIC PRINTING POSSIBILITIES AND COMMERCIAL ADAPTABILITY
OF WARREN'S STANDARD PRINTING PAPERS

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Printing Papers

"Constant excellence ofproductthe highest type ofcompetition"

S. D. WARREN & CO.

200

Devonshire Street

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THE REASON FOR THIS BOOK

HE American Public is demanding better printingbetter
paper. It is learning to buy from pictures and printed descriptions. The advertisement, the catalog and the booklet are
obviating the necessity for showing the actual sample, and vast
savings in selling cost are thereby made possible. To the man who
can sell merchandise through the medium of picture and printed
word, reward is great and responsibility high.
His selection of illustration, of message, of engraving, of style, of
printing, and above all of paper is almost as important as the employment of an entire sales organization. The choice of paper for booklet,
catalog and folder requirements is too often the final step in planning
good printing. It should be the first step.

Those buyers of printing who have adopted the custom of giving

to the artist a sample of the paper upon which his work is to be
reproduced, and handing the engraver a sheet of paper upon which
his cuts are to be printed, have found that the idea is not only appreciated, but results demonstrate its effectiveness.
In deciding upon the paper to be used, some definite knowledge
of paper standards is absolutely essential. To furnish the man about
to buy printing with a series of standards of high and medium grade
papers is the purpose of this Suggestion Book.

-5

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Warren's Standard Printing Papers are genuine and not assumed

standards in the printing world.
These Warren papers are standard not only in quality and in
price but in consistency of performance on the press. Variations in
weight,thickness, color,strength, etc. have been brought to an almost
irreducible minimum in the Warren Standard lines.

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In this book we show a wide variety of Art and Commercial

subjects reproduced in colors and in black and white, in line cuts,
halftones and combination engravings.
With a fair knowledge of the effects desired, anyone planning a
piece of printing can, by reference to the different pages of this book,
see practical examples of similar work done on Warren's Standard
Printing Papers. He can choose his paper and his engravings with
a surer knowledge of their suitability.
It is unnecessary to tear pages from this book. Duplicate specimen pages will be supplied on application.
S. D. WARREN & CO.

F.

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-2
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INDEX
Facing TitleTitle

Frontispiece
The Reason for this Book .

Page

List of Distributors

Page

Sizes and Weights

Pages 6-7

6
F.

The Warren Top Sheet Idea

Page

EXHIBITS OF PRINTING ON THE DIFFERENT WARREN STANDARDS

Cameo Plate Coated Book .

Pages 9-20

Lustro Superfine Coated Book

Pages 21-24

Warrentown Coated Book

Pages 25-28

Cumberland Coated Book .

Pages 29-32

SilkoteDullo-Enamel

. Pages 33-40

PrintoneSemi-Coated

. ..Pagea 41-44

Library TextFine English Finish

Olde StyleEggshell Finish (Watermarked)

. Pages 49-52

Cumberland Super Book

Pages 45-48

. Pages 53-56

Cumberland Machine Book

Pages 57-60

Cameo Cover

Pages 61-64

Cameo Plate Post Card

Pages 65-68

Printing Papers
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Distributors of WARREN'S STANDARD PRINTING PAPERS

Baltimore, Maryland:
Smith, Dixon Company
division of
The Whitaker Paper Co.

Cleveland, Ohio:
The Petrequin Paper Co.

Kansas City, Missouri:

Missouri-Interstate Paper Co.
Los
Angeles, California:
Dallas, Texas:
Sierra Paper Co.
Southwestern Paper Co.
Lynchburg, Virginia:
Boston, Massachusetts:
Denver, Colorado:
Caskie-Dillard Co., Inc.
The A.Storrs & Bement Co. The
Peters Paper Co.
Milwaukee, Wisconsin:
Buffalo, New York:
Grand Rapids, Michigan: Standard Paper Co.
The Ailing & Cory Co.
Central Michigan Paper Co. New York City:
Henry Lindenmeyr & Sons
Chicago, Illinois:
Houston,Texas:
New York City:(Export)
J. W. Butler Paper Co.
Southwestern Paper Co.
National Paper & Type Co.
Cincinnati, Ohio:
Jacksonville, Florida:
Philadelphia, Pennsylvania:
The Diem & Wing Paper Co. Antietam Paper Co.
D. L. Ward Co.

Pittsburgh, Pennsylvania:
The Ailing & Cory Co.
Portland, Maine:
C. M. Rice Paper Co.
Rochester, New York:
The Ailing & Cory Co.
San Francisco, California:
Pacific Coast Paper Co.
St. Louis, Missouri:
Mississippi Valley Paper Co.
Seattle, Washington:
The Mutual Paper Co.
Spokane, Washington:
American Type Founders Co.

THE COMPLETE LIST OF STOCK SIZES IN NEW SUBSTANCE

WEIGHTS OF WARREN'S STANDARD PRINTING PAPERS
CAMEO PLATE COATED BOOK
Size and Weight

Basis
25 x 38

WHITE

25 x 38-75
25 x 38-90
32 x 44-111
32 x 44-133

CUMBERLAND COATED BOOK

75
90

IVORY AND SEPIA

25 x 38-75
25 x 38-90
25 x 38-110
28 x 4293 . . . .
28 x 42-111
28 x 44-97
28 x 44-117
32 x 44-111
32 x 44-133
34 x 44 118

..... 75
90
75
90
75
90
75

CAMEO PLATE POST CARD

IVORY AND SEPIA

22i x 28i-130
22i x 28i-150

193
222

CAMEO COVER
IVORY AND SEPIA

20 x 26-70
26 x 40-140

WARRENTOWN COATED BOOK

For special making orders only

128
128

LUSTROSuperfine Coated Book

25 x 38-70
25 x 38-80
25 x 38-100
25 x 38-120
28 x 42-99
80
28 x 42 11
90
28 x 42 24
100
28 x 44 04
80
28 x 44 17
90
28 x 44 30
100
32 x 44 19
80
32 x 44 33
90
32 x 44 48
100
38 x 50 40
70
38 x 50 60
80
38 x 50-200
100

Basis
25 x 38

Size and Weight

24 x 36-64
24 x 36-73
25 x 38-60
25 x 38-70
25 x 38-80 . .
25 x 38-100
26 x 29-56
28 x 42-86 ..
28 x 42-99
28 x 42-111
28 x 42-124
28 x 44-90
28 x 44 04
28 x 44 17
28 x 44 30
29 x 52 12
30i x 41-105
32 x 44 04
32 x 44 19
32 x 44 33
32 x 44 48
33 x 46 28
36 x 48 28
36 x 48 46
38 x 50 20
38 x 50 40
38 x 50 60
38 x 50-200

70
80

..

70
70
80
90
100
70
80
90
100
70
80
70
80
90
100
80
70
80
60
70
80
100

F".

SILKOTEDullo-Enamel
25 x 38-70
25 x 38-80
25 x 38-100
26 x 29-56
28 x 42-86
28 x 42-99
28 x 42-111
28 x 44-104
28 x 44-117
32 x 44-104

White and India . .

White only
White and India

" " "

White only

" "
" "
White and India

70
70
80
90
80
90
70

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Page 6

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Basis
25 x 38

Size and Weight

P.

LIBRARY TEXT
(Fine English Finish)
25 x 38-50
25 x 38-60
25 x 38-70
25 x 38-80
28 x 42-74
28 x 42-86
28 x 44-65
28 x 44-78
28 x 44-90
30i x 41-66
30i x 41-79
30i x 41-92
30i x 41-105
33 x 46-80
33 x 46-96
38 x 50-100
38 x 50-120
OLDE STYLE
(Eggshell Finish, Watermarked)
25 x 38-50 White only .
25 x 38-60 White and India
25 x 38-70
28 x 44-65 White only
28 x 44-78 White and India
30i x 41-66 White only
30i x 41-79 White and India
30i x 41-92 " " "
30i x 41-105 " " "

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Page 7

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80
90
70
80

60
70

32 x 44-74
32 x 44-89
32 x 44-104
33 x 44-76
33 x 44-92
33 x 44-107
38 x 50-100
38 x 50-120
38 x 50-140

White only
White and India

" "

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White only

" "
ii

"

44

t,

White and India

" " "

50
60
70
50
60
70
50
60
70

CUMBERLAND SUPER BOOK

60
50
60
70
80
50
60
70
80
60
50
60
70
80
60
70
50
60
70
80

24 x 36-45
24 x 36-55
24 x 36-64
25 x 38-50
25 x 38-60
25 x 38-70
25 x 38-80
28 x 42-62
28 x 42-74
28 x 42-86
28 x 42-99
28 x 44-65
28 x 44-78
32 x 44-74
32 x 44-89
32 x 44-104
33 x 46-80
33 x 46-96
36 x 48-90
36 x 48- 10
36 x 48- 28
38 x 50- 00
38 x 50- 20
42 x 56- 24
42 x 56- 48

50
60
70

50
60
70
80
50
60
50
60
70
50
60
50
60
70
50
60
50
60

CUMBERLAND MACHINE BOOK

60
70
50
60
70
50
60
70
80
50
60
50
60

It

.
56
60
50
. 60
. 70
. 80

24 x 36-36
24 x 36-45
24 x 36-55
24 x 36-64
25 x 38-40
25 x 38-50
25 x 38-60
25 x 38-70
28 x 42-50
28 x 42-62
28 x 42-74
28 x 42-86
28 x 44-65
28 x 44-78
30i x 41-66
30i x 41-79
32 x 44-60
32 x 44-74
32 x 44-89
32 x 44-104
33 x 46-80
33 x 46-96
36 x 48-72
36 x 48-90
36 x 48-110
38 x 50-80
38 x 50-100
38 x 50-120
42 x 56-124

40
50
60
70

40
50
60
70
50
60
50
60
40
50
60
70
50
60
40
50
60
40
50
60
50

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

32 x 44-119 White and India .

32 x 44-133 White only
38 x 50-140 " "
38 x 50-160 " "
PRINTONE
(Semi-Coated for Halftone Printing)
24 x 36-55
24 x 36-64
25 x 38-50
25 x 38-60
25 x 38-70
25 x 38-80
26 x 29-48
28 x 42-62
28 x 42-74
28 x 42-86
28 x 42-99
28 x 44-65
28 x 44-78
28 x 44-90
28 x 44-104
29 x 52-96
32 x 44-74
32 x 44-89
32 x 44- 04
32 x 44- 19
36 x 48- 10
36 x 48- 28
38 x 50- 00
38 x 50- 20
38 x
40
38 x 50 60
ARTOGRAVURE
(For Offset Printing)
25 x 38-60 White and India tint
25 x 38-80
" " " "

Basis
25 x 38

Size and Weight

11511
IC451

co:As
,
Hand tins printed top sheet to the Pressman

11 IP, 500Sf OF

SUPERrINt,(I)A17.1) 1100K
is from the MI.t making as the rest of the
paper parked in this tote. ft was printed
under ordinary prmsmoin conditions m
theWamm Testing Shop at Cumberland
Mils. and shows the results whkh nue
he caroled on this paper

4
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SD.WORKFN & COMPANY

almtnja.wen iftiniouts,op5q.
crn

THE WARREN TOP SHEETS

ONE OF THE MOST INTERESTING AND ORIGINAL YET LOGICAL AND OBVIOUS
IDEAS EVER APPLIED TO THE MANUFACTURE OF FINE PRINTING PAPERS

LY, the Warren Top Sheet Idea is this: On Warren Standard Papers, the top sheet of paper
BRinIEFevery
case has been printed at the mill with engravings of different character and different screen.

This proves what the paper will do under ordinary pressroom conditions, and what the printer who buys
the paper has a right to expect from it.
For years printing paper was sold without this final, conclusive test on the press. But automobiles are
not sold until after the manufacturer has assured himself that each particular engine will deliver the rated
horse power. Filing cabinets are not shipped until someone has ascertained that the drawers will actually
open and close. Safes are not made and delivered on the theory that the combination ought to unlock the
doors. And no case of Warren's Standard Printing Papers leaves the Warren Mills until its workability
on the press has been demonstrated by practical test.
Warren top sheets bear a number corresponding to the number of the order on which the paper
was bought. If the top sheet doesn't work to standard, the case of paper isn't shipped. This idea was
born just preceding the recent unprecedented scarcity of printing papers. The employment of the idea
could have been conveniently deferred to a day when quality ranked higher than delivery in the mind
of the paper buyer. It was not deferred. It went into immediate operation, and in a time when paper
that looked good would be eagerly bought, S. D. Warren & Company have proved by a top sheet packed
in every case of paper that not the slightest variation from fixed standards of quality has been tolerated
or considered.

Page 8

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FIRST-BRIDGEPORT NATIONAL BANK

One looks for good printing from a banking house just as one looks for good architecture in a banking
house. Cameo is unusually well suited for the type of announcements usually issued by financial concerns. Restraint is one of the characteristics of this dull-finish papera rich restraint, a sort of quiet
opulence. It is a paper that is finer than any obtrusively fine paper. The above page is republished
from The Hoggson Magazine, New York. The screen of the halftones is 133 line and the ink used is
Ullman's Halftone Black.

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Warren's Cameo, Ivory, 25 x 38iio lbs.

Page

12

.1._J111M1 11111

"Cameo," our advertisements have said, "gives to halftones the

appearance of original platinum photographs." Since our magazine advertisements are not printed on Cameo we can't prove the
statement there, but here is the proof on Cameo. The subject is
a photograph of the Glen Cove, Long Island, home built by the
founder of the Pratt Institute, Brooklyn, N. Y. It is printed in
Roberts' Dull Black, 671A, from a 15o line screen halftone.

r,111!IIIIIIIIIIIII11111111111:111111=11111111111,11111[11111111N111111r11111111111,1,111,,,MINI,HMI.1111,11,111101111111,1,11111,1MIIMMIMP111111:11!11119111111!11.P.,1111,1111,1,1P1,1',1'11',1111,tt11:111,1,1111,11,1

Page 13

Warren's Cameo, White, 25 x 38-75 lbs.

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In a very handsome booklet recently issued by the Prince George Hotel,

photographs of the hotel interior are embellished with charming decoration
of the Georgian Period. Above is a single page and below a miniature show.
ing of the twin-page idea which was strikingly employed in the make-up
of the book. On page 67 we reproduce the cover of this same book done in
three colors and gold on Cameo Post Card,Ivory, 110 lbs. This combination
of cover and inside pages is practical and extremely pleasing. Printed with
Ruston's Dullo Brown, Al, and Roberts' Bronze Orange.

Warren's Cameo, White, 25 x 38-75 lbs.

Page 14

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-1

Reproduced by courtesy of the Packard Motor Car Company

If you are going to produce an automobile catalog, and want it to be in a class with the best work of this
character, you have a high mark to shoot at. Some very fine printing has been done for the automobile cornpanies. Much depends upon a choice of paper suited to the subject illustrated. It is not inconceivable that more
than one kind of paper would be necessary in a single book. A study of the different effects secured on the
different papers in this book should prove valuable. Printed in Ruzton's Dullo Brown,Al, from a 1S0 line
screen halftone.

11111111111111111111111111111111111.11111011111.1111,111

ii111111111111111111j1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111,1111111,1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111(111111111111111111111111111111111111111111111

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111111111111111111111111111111111111111111111111111,111,11111111111111111111111

Courtesy of J. L. Mott Iron Works

Warren's Cameo, White, 25 x 38-90 lbs.

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A very elaborate bath room this, and a well-balanced room,too. One might
readily infer that the object of the illustration was to interest individuals of wealth
as well as taste. If you are preparing a book, to sell something to people who
might have as fine a bath room as this, you would do well to consider Cameo
for the physical structure of that book. Printed from a 15o line screen halftone
with Roberts' Dull Black, 671A.

Page 16

INNEN

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Courtesy of James McCutcheon Ed Company, New York

THE STYLE FIGURESometimes it is a drawing. In this case it is

a photograph. Always it must pass before keenly critical eyes.
This is a sepia tone of Warren's Cameo. Sepia "does something"
to blacks and lights. There are cuts that ale lifeless on a white
stock that seem to breathe when printed on Sepia. From a 150 line
screen halftone printed in Ullman's Doubletone Egyptian Brown.

:11

Page 17

Warren's Cameo, Sepia, 25 x 38I10lbs.

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4. .. -

A pencil drawing of the 71st Regiment Armory, at Park Avenue and 34th Street, New
York. Drawn by Maurice Collette and reproduced by highlight halftone, Walker Engraving Company, New York. This treatment is the antithesis of the mechanical drawing
and is especially effective where accurate detail is not essential. All background screen is
eliminated and the soft pencil effect admirably reproduced. Engravings of this nature show
to particular advantage on Cameo. Printed in Ullman's W.W.Halftone Black.

Warren's Cameo, Sepia, 25 x 38-1 io lbs.

Page 18
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5.

The Edison Phonograph is sometimes spoken of as Edison's Masterpiece. The

masterpiece of Mr.Edison would be a masterpiece,indeed, and only a very beautiful
book, with beautiful engravings on beautiful paper is worthy to carry its story
to the public. This illustration is from a recently published Edison book and is
reproduced here, by permission, to show the color possibilities of Cameo Sepia.
Printed with Ruxton's Process Inks.

Page 19

Warren's Cameo, Sepia, 25 x 38 90 lbs.

49Alifvf-

NOTRE DAME CATHEDRAL, Paris

Halftone Reproduction of an Etching by AnseImo Bucci
Screen 150 line. Printed v. oh Sinclair &Valentine's Two,tone Art Brown

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THIS SHEET IS

WARREN'S

LUSTRO
THE HIGHEST REFINEMENT OF SURFACE COMMERCIALLY ATTAINABLE IN COATED PAPERS

T has been said that Warren gave good printing to America. By this it was meant
that until S. D. Warren & Co. began the manufacture of coated papers, America
produced no stock upon which fine engravings could be adequately reproduced.
The first coated paper made in America was a product of the Warren Mills. This
sheet of paper, Warren's Lustro, is a lineal descendant of that first paper. Its glossy
finish presents a marvelous combination of brilliancy of surface with delicacy of tone.
This smooth, lustrous surface gleams but does not glare. This surface is what your
engravings are printed upon. It is actually a part of the paper,and does not pull away.
To prove this, heat a bar of sealing wax and let it stick to the paper. When the
wax has cooled pull it off. It is not the surface coating that will pull away but the body
of the paper itself will be defabricated. This is an actual test made on every run of
Lustro that goes through the Cumberland Mills where Warren's Lustro is produced.
It means that with solid backgrounds Lustro will carry ink without "picking." In addl.,
tion Lustro is submitted to tests of folding, to guard against buckling or breaking.
Another important test determines the strength ofthis paper to hold binding staples.
The finest pamphlet becomes cheap looking when the center pages break loose from the
binding and begin to slip out of the book. This is particularly true of color inserts where
the center pages are of heavier stock.
Warren's Lustro is proof against these faults, ordinarily the great drawbacks with
highly finished paper. Engravings printed on Warren's Lustro fairly sparkle. It reproduces the minutest detail, the most delicate nuance of light and shade with the fidelity
of an engraver's proof. An almost total lack of variation makes Lustro an ideal paper
for color work.
Warren's Lustro is not a show paper; not a special paper for fancy jobs. If you are
buying any coated paper of a quality less than Lustro, you are doing less than lip per
cent. justice to a fine engraving. For this very reason Lustro is always entitled to first
consideration in planning any book where a coated paper is to be used. Lustro gives to
a catalog offine jewelry, machinery,automobiles or other rare and wonderful merchandise that look of being the last wordthe ultimate excellence of printing quality.

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 6

Printing

Papers

S. D. WARREN & CO.

0111111iiir

Page 21

25 X 38-ioo

lbs.

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Courtesy The De Laval Separator Co., New York

One hundred per cent. justice is done to this engraving by the paper upon which it is
printed. Warren's Lustro is widely used in books and catalogs of mechanical subjects
where the pictures are to receive close scrutiny. 150 line screen halftone. Printed in
Lewis Roberts' Capitol Halftone Black.

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Warren's Lustro, 25 x 38-100 lbs.

Page 22

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Courtesy of Nordyke & Marmon Co., Inc., Indianapolis.

This illustration was selected because its solid background gives a

beautiful effect, difficult to produce except on the very finest coated
paper. You have seen solids apparently flecked with white. This
means that the coating has "picked" or pulled away. The reason
Warren's Lustro will not pick is fully explained on page 21 (the
second page back.) In all respects this is an example of the way
Lustro serves for color reproduction. Printed with Process Inks
made by Philip Ruxton.

Page 23

Warren's Lustro, 25 x 38-80 lbs.

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Silverware is bought for its beauty. Some of the most beautiful designs upon which the eye has
feasted have been wrought in silver, and it is in the way silver appeals to the sight that determines
its purchase or rejection. Other merchandise also sells chiefly by reason of an appearance that
inspires a longing to possess this beautiful thingto call it one's own. If your goods are sold
through the beauty appeal the accompanying illustration, published by permission of Reed &
Barton, should be of interest to you. The screen of the halftone is 150 line, and it is printed
in Lewis Roberts Capitol Halftone Black.

47f.-

Warren's Lustro, 25 x 38-8o lbs.

Page 24

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THIS SHEET IS

WARREN'S

Warrentown Coated Book

A WARREN STANDARD DEVISED AND CREATED TO GIVE
MAXIMUM RESULTS FROM COLOR PLATES AND PROCESS INKS

HE last few years have witnessed a quick and still growing demand for high-grade color printing. Manufacturers
of packaged articles have resorted to distinctive colors to
identify their goods in the stores and have felt the need of color
reproduction to familiarize the public with these packages. Clothing and haberdashery, household furniture and food,automobiles
and even machinery have been shown to the unquestionably
superior advantage that presentation in natural colors assures.

With the co-operation of a large metropolitan printer we have

developed Warrentown Coated to meet the exacting requirements of both color and black printing.
Warrentown is made and tested for more than brilliancy of
results on the press. Any work of such importance as to justify
the use of Warrentown must fold neatly,bind securely,and retain
a freshness of appearance after much passing about. Tests to
prove that the paper qualifies for these utilities are rigidly applied
to Warrentown.
Warren's Warrentown Coated is furnished for special making orders only.

Printing

Papers

S. D.WARREN & CO.

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25 x 3o 100 S.
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By Permission of Steinway Er' Sons

Even in books where color is used profusely there are pages where either a regard for contrasting
effects or the nature of the subject itself makes a one-color printing desirable. This illustration
from a magazine advertisement of the Steinway Piano was chosen for reproduction here because
of its softness and restraint. A comparison of its tones with the brilliant color illustrations that
follow it, demonstrates the flexibility and range of Warrentown Coated. The halftone is 150 line
screen and is printed with Lewis Roberts' Capitol Halftone Black Ink.

Warren's Warrentown Coated Book, 25 x 38-100 lbs.

Page 26

unot

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Four-color process plates made direct from

the objects and used in a Christmas gift
folder by the Gano-Downs Company of
Denver. Plates by the Brock-Haffner Press,
Denver. Printed with Ruxton's Process
Inks.

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Page 27

Warren's Warrentown Coated Book, 25 x 38-80 lbs.

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Printed with Roberts Process Inks

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Warren's Warrentown Coated Book, 25 x 38-80 lbs.

Page 28

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31

THIS SHEET IS

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

WARREN'S

Cumberland Coated Book

A STANDARDIZED COATED PAPER FOR HIGH,GRADE
HALFTONE WORKA QUALITY PAPER,
SOLD AT A MODERATE PRICE

UMBERLAND COATED is an extraordinarily popular

coated paper. Being manufactured to a definite standard of quality it gives better results than are usually
expected of papers sold at its price. It is renowned for easy
and uniform working through the press and for its folding
qualities. For large or frequent editions of high-grade catalog
and circular work Cumberland Coated is ideal. Some of the
most impressive commercial books of recent years have been
printed on this stock. It is the recognized standard for advertising booklets and folders where halftone work of real merit
must be produced at a comparatively low cost.

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 6

111renS
1

Printing

hot, mg %nu 141

Papers

S. D. WARREN & CO.

II

Page 29

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25 X 38-8o

11Ds.

This engraving, showing the soft richness of a gas-lighted interior was loaned by the
Consolidated Gas Company, of New York. It is twice interesting. It shows the depths
possible with printing on coated paper. Also, sir, it shows a woman reading a catalog
an illustrated catalog. A nice-looking woman in a nice-looking home, and she is going
to buy something which a book of print will sell her. Millions of dollars in catalog sales
come from just such homes as this. To sell this woman, your printing and your paper must
be such as she will approve. The halftone is 133 line screen and is printed in Lewis
Roberts' Capitol Halftone Black Ink.

Could an examination of the actual chair go much farther

in demonstrating the quality of the merchandise, than does
the illustration on the page facing? A picture as good as
this is as much as any good salesman need require. His
catalog is a veritable sample case. In this reproduction there
is unusual depth and richness of color; also excellent lighting and relief. You can almost feel the texture of the upholstery. The four-color engravings for this subject were
made by the Electro-Tint Engraving Company,Philadelphia.
Ruxton's Process Inks used.

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Warren's Cumberland Coated Book, 25 x 38--80 lbs.

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Page 30

Page 31

Warren's Cumberland Coated Book, 25 x 38-70 lbs.

E..iiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiIiiiiiiiiinnitimilliiiIiiiiiiiiiiiiiiiiiiiiiiiinimiiiiiiiiiiiiiiiiiiiiiIiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiIiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiitiumiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiinittiiiiiiiiiiiiiiiiiiiiiiiiiiiiritiliiiiiiiiiiimilii
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Courtesy Goodyear Tire & Rubber Co., Akron.

Present day tire advertising is not only very large, but very well done. On account of important differences in design and tread, tire manufacturers are careful to represent their products as accurately as possible. Note how faithfully all the detail which the retoucher brought out has been preserved by this 15o
line screen engraving on Warren's Cumberland Coated Book. The ink used is Ullman's Halftone Black.

Warren's Cumberland Coated Book, 25 x 38-70 lbs.

Page 32

E.

THIS SHEET IS

WARREN'S

SILKOTE
WHITE
A SEMI,DULL FINISH PAPER WHICH COSTS
NO MORE THAN ORDINARY COATED

HE very beautiful effects which careful printers are able

to secure on dull finish papers have brought to Warren's
Silkote an unusual amount of popularity. Dull or semi-dull
surface printing papers are now in stronger demand than ever.
Until Silkote was put on the market, to get dull or semi-dull
finish paper of any reliability, one had to buy Cameo.
Warren's Silkote,in White and India, has made it possible for
admirers of dull finish printing effects to secure them at a cost
no greater than a good glossy coated stock would entail.
Silkote closely resembles Cameo,and gives much of the Cameo
effect. Cameo,of course, is pre-eminent among dull-coated papers,
and for its true dull-coated effect there is no substitute.
But if Silkote rivals Cameo without equalling itthe more
praise for Cameo, and none the less for Silkote.
Attention to the next few pages will disclose how effectively
it takes both black and color printing, and how pleasant is the
softness which its semi-dull surface gives.

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 6

Printing

Papers

S. D. WARREN & CO.

.....

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Page 33

White, 25 x 38-80 lbs.

A HOUSE IN GOODWOOD GARDENS

From "A Book of Pictures in Roland Park"

When builders, architects or real estate companies set about to show the character of their
offerings, they are appealing to love of home,love of beauty,love of comfortand to vanity.
Such appeals cannot be made with materials short of superior. Pictures, engravings, printing and paperproportions and sequencemust be very near to faultless.
This page is by no means an unapproachable standard. Pages like this for any book are
simply matters of a paper suited to the subject, an engraving made for the paper, and careful printing. Paper may be the last thing you buy for your book, but it can well be the
first thing you decide upon buying. Printed from 15o line halftone with Ullman's Halftone Ink.

The Djer-Kiss page is a reproduction of a

painting by Maxfield Parrish. It was used
as a magazine advertisement and is republished by courtesy of Alfred H. Smith
Company of New York. Ruxton's Process Inks used.

Warren's Silkote, White, 25 x 38-80 lbs.

Page 34

Page 35

Warren's Silkote, White, 25 x 38loo lbs.

IM11111011111111111MUIMIIIIMUI

Courtesy of James McCutcheon & Co., Fifth Avenue, New York

It is not alone mail order firms that depend for large sales
upon catalog illustration and description. The smartest
Fifth Avenue shops and the best known department stores
issue many specialized catalogs and circulars, and are wise
enough to make their printed matter exceedingly attractive.
Printed in Ullman's Special Black from halftone of 15o line
screen.

Warren's Silkote, White, 25 x 38 oo lbs.

Page 36

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I'l'

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"Aother if LO a

1 \ representation

YOU ARE RESPECTFULLY INVITED TO

VISIT AN EXHIBITION OF ETCHINGS
BY CHILDE HASSAM, WHICH WILL
BE ON VIEW FROM JANUARY THE
TENTH TO JANUARY THE THIRTYFIRST, NINETEEN-SEVENTEEN

CHARLES DAYTON
1301-c CONNECTICUT AVENUE
WASHINGTON, D C.

ofsolidity and
strengtfi- or the
ii 1t, dainty r
reflection of.
JVac:.ly's person.
our originaiity,
al ideas CrYld:
characteristier
treairneni- o.f
clraw17/9 give)
qinially gratifymg results 0,

It is not especially troublesome nor costly to make small leaflets and enclosures attractive. Here is pen and
ink work and halftone workone-color work and two-color workwork with plain type, and hand lettering
all pleasingly executed. Just how much these two exhibits owe of their effectiveness to being printed on
Silkote India, we are willing for you to judge. We have never contended that a poor announcement was made
better by using a fine printing paper. Rather a good piece is only half good unless it is carefully done on a highgrade surface. The screen of the halftone is 150 line and the inks used are Ullman's W.W.Halftone Black,
Orange Tint and Ruxton's Dullo Brown Al. Hand-lettered leaflet by Charles F. Kuoni, Kansas City, Mo.

Page

37

Warren's Silkote, India, 25 x 38-80 lbs.

Emittuummimumimminiumminnimminimmumimulimimminumunminiumminniiimummumumnimmuttimminumommiumniiiiiiimiummniiiiiimommominitutimunimiimumnimmintimm

immiiiimuummintommummiumiumimimmmiiiiiiimminitomminnimmounimmitimminnitimminiiiiiiiiminiimmminimilimimniumnitio

E-

A Wall Clock in Marqueterie Case (circa 1700) by Henry

Jones, an apprentice to Edward East and later master of
Clockmaker s Company. Reproduced by permission of Arthur
S. Vemay. Considered either as a clock or as a piece of inlaid woodwork,this reproduction is a good example of what
can be accomplished on Warren's Silkote. The screen of the
halftone is 150 line and the ink used is Ruxton's Dullo Brown
Al.

Warren's Silkote, India, 25 x 38-80 lbs

The subject on the facing page is the cover of a

booklet
issued by Stone Eg' Webster Engineering
Corporation.
Reproduced by permission. Printed with Ullman
s W.W.
Halftone Black over Orange Tint.

Page 38

GAS PLANT CONSTRUCTION

COAL AND WATER GAS
GENERATING STATIONS
HIGH AND LOWPRESSURE
DISTRIBUTING SYSTEMS

STONE &WEBSTER ENGINEERING CORPORATION

CONSTRUCTING ENGINEERS

Page 39

Warren's Silkote, India, 25 x 38 100 lbs.

air

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IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

A catalog page reproduced by

permission of C. G. Gunther's
Sons,New York. On work of
this nature the first, and very
often the only thought given
to paper is toward the use of
a good glossy-coated stock.
Now Warren's Silkote would
cost no more than the glossy
stock and is sure to add individuality to the work. It is
gentler to the eye, different to
the touch and prints with a
pleasing softness. Silkote India
gives an especially beautiful
blend with all inks. Printed
with Ullman's W. W. Halftone Black over Orange Tint.

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

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4-Hudson Seal Coat

trimmed with Natural
Beaver. Length 45
inches.
5-Black Caracul Coat
trimmed with Black
Martin. Length 50
inches.
6-Blended Mole Coat
trimmed with Colored
Fox. Length 50inches.

PS
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THIS SHEET IS

WARREN'S

P RINTONE
BETTER THAN SUPER, CHEAPER THAN COATED
AN EXCELLENT STOCK FOR HALFTONE PRINTING

HERE are booklets, folders and mailings which people are expected to
put in their pocketstime tables, for instance, railroad folders, and
neat little circulars passed out at demonstration booths. A paper that
is light, strong, not likely to soil or break and of assured printing quality is
needed for these uses.
There are several such papers.
. The standard is Warren's Printone.
It is not a coated paper. The material usually laid onto the body stock of
most papers to produce a coated effect is, in Printone, mixed right in with
the body stock.
The surface produced is in every way receptive to halftone plates. A screen
of 133 lines is what is usually ordered for Warren's Printone.
Printone has the most highly finished surface obtainable except on coated
paper.
Where the edition is large and a difference of one or two cents postage on
each mailing amounts in aggregate to a large sum, Warren's Printone is the
"indicated" paper.
Its light weight, its strength, its printing and folding adaptability and its
low costall were worked out to meet definite needs of printer and advertiser.
FOR SIZES AND WEIGHTS IN WHICH
THIS PAPER IS STOCKED, SEE PAGE '7

Printing

Papers

S. D. WARREN & CO.

.....11111111111111.11,11111111111111111111111111140111111111111111111111111111111.111.....

Page 41

.....,..1./111/1111111/111111111111111111111111.111m111111111111111111111.....

........

.....11111 11.111/11/11111111111111.1i.

25 x 38-70 lbs.

VII11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

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Courtesy of Lord and Burnham Co.

Florists and nurserymen and allied industries put out a great deal of very good printed matter.
A seed
catalog, for instance, requires light, durable paper that will take color inks in one or more
printings,
and give reproductions that will awaken an impulse to buy. The above reproduction is from
issued by Lord & Burnham Company and is printed from a 133 line screen halftone made by thea book
Baltimore-Maryland Engraving Co., Baltimore. The ink used is Roberts' Capitol Black.

On the facing page is a four-color halftone subject supplied by courtesy of the Electro-Tint Engraving Company,
Philadelphia. Printed with Philip Ruxton's Process Inks.

Warren's Printone, 25 x 38-70 lbs.

Page 42

Page 43

Warren's Printone, 25 x 38-80 lbs.

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Courtesy of The Edison Monthly

The Edison Monthly is the house magazine of the New York Edison Company
and is an exceptionally well printed and edited publication of this class. This
two-color illustration (line engraving with Ben Day from a pen and ink drawing)
is by Earl Hotter. Printed in Ullman's W.W.Halftone Black with background
in Special Green Tint.

fflIIHIMINIUMMOHMHHIIHMIUMMUNNONUOMUMUONOMUMMUUNIMHIMODOM88HOWIHMORMORINNIMOHOHNNUHNOUNIMMIUMUNNUDIMMINHOUOHNIMOHOMOHNOHNHINIMMUMMummOHNOMOOMORNIMMUMNIMINHOHIMINUMMIMMINHOODOMMINIMMIUMMUNDOO

Warren's Printone, 25 x 38-80 lbs.

Page 44

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Reproduction of a poster made in four flat colors for the

Seeing Denver Company of Denver. Color work done in
style" from flat plates is frequently just as impres,
sive as process color work,and is equally useful where daboration of detail is not of great consequence. Plates by BrockHoffner Press of Denver. Printed with Ruxton's Inks.

poster
"

llIIIIIIIIIIIIIIIIIIIIIIIIIIIuiolIlIIIIuI,,,,1,1111111111111111i

iIII4elJjlI .41IIIliItIIIIuIIIIIIiIIlIII4IllI.lI!IIIlIIIIIIIlIIIIIIIIIIIIllIIIIllIllIlIICIIIIllII(flflIIIIIIIHlIIIIIIIIIlIIIIII!IlIIIIIIIIJIIIIlIIIIIIIIIIIIIflIlIILI,IIIIlIIIlfIlIllllIIIIIIIflIIIIIIIJIIIIHIIIlIl

?age 47

Warren's Library Text, 25 x 38-7o lbs.

itI111101111111111111111111111

1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

2111111.1111111111111111111111111111111111M111111111111111111;1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111iii111111111111111iiiIIIIIiiiimlfilliiiiirrimiiiimumminfliminimmiiliimmiiiiiiiiiiiiiiim1111111111111111111111111111111111111111111111111111111111111111,
MMIIIIIIIIIIIIIIIIIMM11111111111111111111111111111111111111111111111011111111111111111111111111111111111111111111111

Mhocld
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMM111111

Tires for Commercial Vehicles

Courtesy of Kelly-Springfield Tire Company

Here you see not only the effect of halftone printing on the
non-reflecting surface of Warren's Library Text, but twocolor halftone printing. The halftone is 133 line screen, electrically etched, Weeks Engraving Company, Philadelphia,
from a book on motor-truck tires. Printed with Ullman's
Art Halftone Black and C. B. Brown.

11111111

,.,m,...11141,Q10111111111111111111111111111111111111111111111111,101111111111111111111111111111111111111011111111101i1111111111111111111..1111111111111111111111111111111111111111111111111111111111101iii111111111111111111111411111111111011111111111111111111111111111111111111111111111111111111,1

Warren's Library Text, 25 x 38-70 lbs.

Page 48
ii

""""'""1,111111111111111111111111111111

111iirili!iiiiiitiliriliiiiiiiiiiiirriiiiiiiiiiiiiiiilliiiiiiitilliiiiiiiiiirriiiiiiiiiiliiiiiii111111111:111111111111111111111111111111111111111111111111111111111111111I11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111i111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111112

'.....'''.1111111111101111111111111111111111111111111111101111111111111111111111111111111111111111111111111111 1 11111111111 1 11 1111111111111111111111111111111111111 111 /11111111111111 1111111111111111111111 111111111111 1 11

111111111111111111111111111111111111111111111.1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111/111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

THIS SHEET IS

WARREN'S

OLDE STYLE
INDIA
A WATERMARKED PAPER OF ANTIQUE FINISH
WHICH IMPARTS A FEELING OF CRAFTSMANSHIP AND METHOD TO FINE PRINTING

ARREN'S OLDE STYLE is not a paper for halftones.

There were no halftones when paper like this was first
made, but the deficiency was well atoned for by the beauties oftype arrangementand the attention given to margins and border decorations. Illustrations, borders and decorations handled in
line will give eminently satisfactory results if printed on Olde Style
and if your taste inclines toward the beauties ofcomposition,Olde
Style is a paper which will harmonize nicely with it.
A following page shows the possibilities ofOlde Style for color
work where flat plates are used. When finer shading is desired,
Ben Day tints, stipples and box grains may be employed; the
coarser halftone screens are used successfully. If a situation arises
which makes the use of a fine halftone engraving imperative, this
stock may be hot-pressed and a satisfactory reproduction assured.
Use Warren's Olde Style for pamphlets, novels, books,
announcements and any high-class advertising matter where elaborate detail of illustration is not essential. It is a pleasant paper
to handle and you may observe that it is watermarked.
The India Tint gives an added feeling of antiquity to work
done on Olde Style Paper, as that is the natural color of the
paper as it was made several generations ago.
On a rough-surfaced paper of this sort, type with fine hair lines
and serifs should be avoided, not only because they do not print
as well, but because delicate type faces are out of harmony with
the sturdy, Jacobean character of the paper.

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 7

Printing

Papers

S. D. WARREN & CO.

011111111111
'011111111110111111111111111110111111111111111111111111111111111111111111111111111111111111 11111111111111111111111111111111111111111111 1111111111/1111111111111111111111100011011111111001101100010101010111011101001000101111111111110111111111111111111111111

11111111111111111111111111111111111111111111111111111111lllllll11111111111111111101011111111111111111111111111111111111111111111101111111111111111111111111111111iiiiiii1111011111

'''''''''''''Inli"01,11111111111111 iiiontimiimmiiminiiiiiimminiiiiiiimiiiiiiiimmumilimiiiiiiiiiiiiiimiiiiiiiimiiiiiiimililliiillilliliM11111111111111111111111111111111111111111111111111111111:111111111111111111111111111:1111111

Page 49

111111I111111111111111111111111111111111I111111111111M:111111111111111111111111111111111111111111111111111111111111111/11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111MIIIIIIIIIIIMIIIIII117
.
:

India, 25 x 38-70 lbs.

2111111111IIIIM1111111110111111111111111M1111111111111111M1111M11111111111111111111111111MIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIMIIIIIIIIMMIMMIIIIIIIMIIIIIIIIIIIIIIIIIIIMMIIIIIIIIIIIIMMIIIIIIIIIIIIIIIIIIIIIIIIIIMMIIIIIIIIMMI1111111111111111111111111111111111111111111111111111MIIIIIIIIIMM 11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111110

Drawing of a Twin Six engine done in wood cut style by R. F. Heinrich

of Detroit. This is one of the illustrations used in the Packard book descrip,
tive of the new line of Twin Six cars.

On the facing page is shown an exhibit of the superior effects

obtainable on Warren's Olde Style from flat color plates. Loaned
by Pictorial Review of New York. The inks used throughout this
signature are Dullo Inks, made by Philip Ruxton,New York.

7:7
.1111111f111111111111111111111111111111111111,,,

Warren's Olde Style India, 25 x 38-70 lbs.

Page 50

t.111111111111

MY GUIDE
Found among papers of Thomas Van alstyne, electrical engineerfor the
Westinghouse Co. Died at Hanley, Canada, October, 1913

0respect my country, ill temper with cheerfulness, kill

my profession, and doubts with a strong conviction, and
myself. To be honest reduce active friction with an
and fair with my agreeable personality.
fellow-men, as I exTo make a study of my business.
pect them to be hon- To know my profession in every
est and square with detail. To mix brains with my efme. To be a loyal citizen of the forts, and use system and method in
United States of America. To speak my work. To find time to do every
of it with praise, and act always as needful thing by never letting time
a trustworthy custodian of its good find me doing nothing. To hoard
name. To be a man whose name days as a miser hoards dollars. To
carries weight wherever it goes.
make every hour bring me diviTo base my expectations ofreward dends, increased knowledge, or
on a solid foundation ofservice ren- healthful recreation.
dered. To be willing to pay the
To keep my future unmortgaged
price of success in honest effort. To by debts. To save as well as earn.
look upon my work as an opportu- To cut out expensive amusements
nity to be seized with joy and made until I can afford them. To steer
the most of,and not as painful drudg- clear of dissipation, and guard my
ery to be reluctantly endured.
health of body and peace of mind
To remember that success lies as a precious stock in trade.
within myselfmy own brain, my
Finally, to take a good grip on
own ambition, my own courage and the joys of life. To play the game
determination. To expect difficul- like a man. To fight against nothing
ties and force my way through them. so hard as my own weaknesses, and
To turn hard experience into capital endeavor to grow in strength, a
for future use.
gentleman, a Christian.
To believe in my proposition.
So I may be courteous to men,
To carry an air of optimism in the faithful to friends, true to God, a
presence of those I meet. To dispel fragrance in the path I tread.

1
1

Decoration hy Dernbanti)(Woe ofBertscb & Cooper.Chicago

t
01$0.11jmonjjjjelltjtillilifijohlfilljnilljimillijj111111111140111111111111
jo........14,""dmat.."""",,,,,,,,mowirwac,"",orherwer,"orwor 1110111111,11111111111101110110,111.4i14101411111111,1411011MIPIIII1011101iltilliiililifill11111/11IIMMI111111110111"0"MOIIMPIIIIIIVIMIiiiMiliplIfinitilijal j
km"or.mar,
""""OlVill1iRtiltettmert,""""ere"Re,"AttarttenteitiVORt
irnattlitttenominkmakeitgacintottankM

A page from The Printing Artreproduced by permission

Warren's Olde Style, White, 25 x 38-70 lbs.

Page 52

THIS SHEET IS

WARREN'S

Cumberland Super Book

A HIGH-GRADE
SUPER-CALENDERED PAPER OF
FINE PRINTING QUALITIES

SIMILAR but superior paper to that used by most

of the big national periodicals. It is an easy paper to
read from, runs very uniform as to color and will take
halftones up to 150 line screen; although for rapid press work
133 line screen is the safer recommendation. Where English
finish or Medium finish paper lacks the necessary smoothness
of surface and a higher-priced paper cannot be considered,
Warren's Cumberland Super will give the desired results. It
is especially suited for pamphlets and books containing a large
number of pages.

111/1111111,1111111111

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 7

Printing

Papers

S. D. WARREN & CO.

11

,H11111111H11111111fillIIIIIIIIIIIIIIII11111111111111111111111111111111111111111111111011111111111111=111111111111111111111111M11111111111111111111111111IIIIIIMMI:111111111111111111111111111I1111111111111111:111111111,1,,,,,,,,,MUMMIIIIIMIIIIIIIIIIIIIIIIII11111111111111111111

11n141111111111111:111111111111111011111/VII11111:1111111111:11111141111111111111111I11111111III

Page 53

II II

II

414111111

:1111111111111i111111:11131111111111:11:13141111111111.,11111:11g11:111,1,111111.1

25 X 38
70

lbs.

11111111 11111111

11111111111111111111111111111111111111111111111110111111111111

WOUNHUMUHRHIM MUMHOHMHIMOUNHUHUNIMIIHOMMOHNIMUNUMNIMODHOMMUMMIIHIMONHIMRHOUHUNHOHUM

111111111111111111

F.-

Halftone illustration used in a selling campaign

for motor oils and greases by Crew Levick Company of Philadelphia. The screen of the halftone is 133 line and the ink used is George H.
Morrill Company's Green Black.

-2

I I IIIIII

Warren's Cumberland Super Book, 25 x 38-70 lbs.

Page 54

niffin,,,,III111111II1111111111

!minim]

11 11111111II1111111111I1 III1111111I1I111111111I 1 I111111111It1111111111II111111111111111111111 1111111111I1111111 I11111111I1111111111III1111111111I1111111111II11111

11111111111111111111111111 1111111111111111111 1111111111111II11111111111111111111111111 111111111111IIt1111111111111111111111I11111111111II111111111111111111111111II11111111I 1111111111111 1I11111111

Courtesy of American Can Co., New York

difficult
Just to show the versatility of Warren's Cumberland Super we present herewith an especially
This
catalog illustration, retouched and engraved by the Sterling Engraving Company of New York.
is a 150 line screen halftone and is printed in Lewis Roberts' Capitol Halftone Black Ink.

P.
s.

Il
Page 55

Warren's Cumberland Super, 25 x 38-60 lbs.

1111111111111111

Pen-and-ink illustration by Earl Horter from a magazine

advertisement of the Hampton Shops. Printed in Lewis
Roberts' Capitol Halftone Black Ink, with background in
Lewis Roberts' Buff Tint.

Warren's Cumberland Super, 25 x 38-60 lbs.

Page 56

iimminiimmilimmummffinnumnumninlimuummumuniffimmifiummuififfirnimmummilmilinimmomminimmiiiiimmummilommimimilinimil

THIS SHEET IS

WARREN'S

Cumberland Machine Book

A SMOOTH, UNCOATED, DIGNIFIED PAPER
SUFFICIENTLY LOW.PRICED FOR GENERAL USE

ARREN'S Cumberland Machine Book is a good paper that

sells at a relatively low price, because its cost of manufacture is relatively low. It is not as expensive as a highly
finished or coated paper, because those processes do not enter into its
manufacture.
Cumberland Machine Book is a standard stock, of remarkable
utility. Its quality is definite and dependablewhen too frequently
the quality of low-priced papers is questionable and undetermined.
It will take halftone engravings of not over 120 line screen and
will take them very Well,indeed, where depth and fine detail are not
expected. Line illustrations and decorations will print well on this
stock; and any type, no matter how fine the hair-lines and serifs.
It is free from glare, bulks well, and where a super-calendered or
coated stock is not necessary, affords a substantial saving.
Warren's Cumberland Machine Book: like every other stock
shown in this book, is a Warren Standardmanufactured to meet
definite printing needs. In lower-priced papers, an assured standard
of performance is of especial importance. You must know what you
are going to get.

FOR SIZES AND WEIGHTS IN WHICH

THIS PAPER IS STOCKED, SEE PAGE 7

Wa rren's

STANDARD

Printing

Papers

S. D. WARREN & CO.

11111111111111111111/1111111111111111111111111111111111111,111101111iillIsmi111111111,,,,,,111111111111111111111111111111.1m:111111

Page 57

01

1111111111111111111

111111111111/111

,..11.1.,111111111111111111111111111111lllll11111llllll111111111111111lllll11111111111111111111111

llllllllllll11111111111111111111111111111111111111111111111111111111111llllllll111111111

lllllllllllll111111111111111lllll111111111111111111111111111111111111111111111111511.1...

25 x 38-6o lbs.

IIMHOMMIIMIIHOMMIINIMO

111111111 I

101/01///1111/1/1111111IIIIIN

VI1111,1111111111/111/1111/11111/1011111111111111/01111,111111100WIIIIMMW/W111111.11111WHIMIM

111111111111111111111111111111111

11111111111111111111111111111

fli111111M11M1IMIIMHMuMOMMDMIIMIIIIIIIMIKIMOMIIMIIMHMUMIIMUMMUM11111111111111M1111111MIIMUMUMUMOMUMIIM1111111 MIIMMUMMIIIIMOMMIIIMIIMIIMUMUMMIIMIIIIIIIMIIMIIMIMMIIMMUMMIIMMIIMMOOM.MDMMODNIMMDMIIMIIMUMMMMMUMUUMUMDMMUNIONIMUMDM

1111/1//111

Qs
e
Me
Cutch
t
fth./ivenzze 34tAcu1ci33d

ftreetf;AWOTA.

Courtesy of James McCutchcon Es' Company, New York

A combination line and halftone engraving suitable for the outside page of a self-cover pamphlet. The extremely small amount of halftone
work used in this illustration gives increased
vigor to the black and white contrasts. Printed
with Ullman's Special Brown Ink.

Warren's Cumberland Machine Book, 25 x 38-60 lbs.

Page 58

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"111111111101111IIMIIIIIIIIIIIIIIIIII1111101/11111/11,111/111111.001/1101/11/111111/11011111111/111IIII/1111/1/1111111111111111//1/111/1"11111111111111,111/11/111111111/1/1/1111111111,11111.1/1MMINVOINIIIII
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

11(gy!5.1.....i.RELIsIf1111:Irej:!MySpIle111101.1

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THIN

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IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

IIIIIIIIIIIMIIIIIIII

ItIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

P.

Some very pretty and inexpensive things can be done with two colors, as the above
example proves. It is a page from a house organ issued by the Baltimore-Maryland
Engraving Company,Baltimore, by whose courtesy it is here reproduced. Note how
the pure white of the paper is used to bring out the effect of the snow. Printed in
Ullman's Special Black and Ullman's Blue Tint.

Warren's Cumberland Machine Book, 25 X 38-50 lbs.

Page 6o

111111111111111111111111111111111111111111111111111111111111111111111111111111112

111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

EIM MIIIIIIIIIIIIIIIIIIIIIIiffimmiminiummiimmiiiiiiiiimiiiiiiiiiiimiiiiiiiiiimmiutiniiiiiiiiiiiiiiiiii1111111111111111111111111111111111111111111111

111.11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

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llllllif

THIS SHEET IS

WARREN'S

CAMEO COVER
SEPIA
HE cover is the front door of the book. All must pass
it, and its character may influence the most valuable
pre-conceptions of what lies beyond it.
Warren's Cameo Cover in Ivory and Sepia is made extra strong
for the protection that a cover must first of all provide. In addition it prints halftones and process-color engravings with all the
charm and reliability of Cameo book paper.
Cameo Cover harmonizes well with any Warren Standard Paper.
Here are a few suggestions for harmonious combinations of
Cameo Cover with other Warren Standard Papers.

FOR THE COVER

Cameo Sepia
Cameo Sepia
Cameo Sepia
Cameo Sepia
Cameo Sepia
Cameo Ivory
Cameo Ivory
Cameo Ivory
Cameo Ivory

FOR THE TEXT

Cameo White
Lustro
Cameo Ivory
Cumberland Coated
Library Text
Cameo Sepia
Silkote White
Silkote India
Printone

A great many more combinations can be successfully employed.

Dummies of any Warren Standard Paper in this book in the sizes
you requirewith the correct number of pageswill be made
up and supplied on request to anyone planning a booklet.
FOR SIZES AND WEIGHTS IN WHICH
THIS COVER IS STOCKED, SEE PAGE 6

STAN DARD1
,

Printing

Papers

S. D. WARREN & CO.

III 1111111

age 61

Sepia, 20 X 26-70 lbs.

111111111111111111/11111111111,111IIIIIMIIIIIIIIIIIIIIIIIIIII111111111111111111111111111111111111111111111,111

-.11111111111111111iiiisliiissiiiiiiiiisisisit!!!ississisi!iiiiiiiissiiiissisisissiiilisissrirti!liiiiissulii111111111111111I11111111111111111111111111111111111111111111111111111111111111111111111111111II1111111111111111111111111111111111111111111111111111111111111111111

By Courtesy of the Ohio Cultivator Company, Bellevue, Ohio

Cover design used by the Ohio Cultivator Co. Plates made by The Caxton Co., Cleveland. Printed with Lewis Roberts'Inks.
5111111111M11011111111011'.111111111,

inus

11,11111siwiris

1:

in

Warren's Cameo Cover, Sepia, 20 X 26-70 lbs.

ir

slisistiliss t

ittts

[1111

11111 Hi illIs

11

ss t im1st! I11111111,

'"""""""'"1 "1

"""""1

isIs ssid..,

Page 62

/111/11/1/11111/1/11111111111111111111.1111N11111111/1/1111111111111111111011111111111111111/111111111111111111111111/1111.1111111/1111111111111IIIIIIIIIIIIII111/1111/1111111111111111111111111/1111111INNIIMINIIIIIIIIIIIIIIIIIIIIIIIIIMII111111111111111111111111111111111/IIIIIIIIIII11.01111111111111111111111111111111IIIIIIIIIIIIIIIIII

IIIIIIIIM111111111111111111111MUMB11111111111111111111

Eiffilliffillisitisitinumsionsumossuslissumumissmussussoninissusiiiissmussississumuss. dassussumnsiiiiiisiiississinssissinsuissnissMISSIMisississaassissussissinanifillissassissisimMansissinamissississississnassissussnianssoninsitsmissuinsissumissussimississumussinssussussmossonsassasos

Courtesy of United Fruit Company, Boston

Cover decorations used by the United Fruit Company

SteamshipService on booklets descriptive of ocean trips
to the Caribbean. Color illustrations printed on Cameo
Cover look almost as if painted on Ivory. Note the
quality of these. Printed with Ruxton's Process Inks.

Page 63

Warren's Cameo Cover, Ivory, 20 X 26--70 lbs.

S.,

PHC5R}
GKAPHIC MU'
FORMERLY "PLATINUM PRINT"

KARL STRUSS

VOLUME 31 No.I : OFFICE 12 E 29TH ST NEW YORK:PRICE 25 CENTS

The cover of a magazine devoted to photography and the graphic arts. The pages of Photo-Graphic Art are
printed on Warren's Cameo, and are beautiful in typography and illustration. The former name of this magazine, stated on the cover, is especially interesting in connection with our claim that Cameo reproduces a halftone with the depth and softness of a platinum photograph. Printed with Roberts' Dull Black.

Warren's Cameo Cover, Ivory, 20 X 26-70 lbs.

Page 64

IIIIIIIIIIIIIII1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111I1111111111111111111111111111111111111111111111111111111111111111

1111111111111111,1111111111111111111111111111111111111

i...
r.

E.
a"

It
E
1
1

THIS SHEET IS

WARREN'S

CAMEO POST CARD

SEPIA
POST CARD stock, despite many practical uses outside
the regular post card field, should be receptive not only to
fine printing but should present a suitable surface to pencil
and pen. Artists make drawings on this stock. Window cards
and announcements are made on it. Art subjects for framing are
printed on it.

It is manufactured in Ivory and Sepia, and both of these being

several degrees removed from the cold white stare of glossy coated
paper, they give the highest opportunity for artistic effects in color
printing. The tiny dots of black and white,of which every halftone
consists, become less distinguishable where a dull or creamy paper
renders the contrast between paper and ink less pronounced. On
Cameo Ivory or Sepia the dots blend together forming a picture
unbroken in its shades and tones.
Halftone screens should be from 120 to 15o lines to the inch, varying according to the nature of the subject. The best idea is to have
your engraver pull his proofs on the stock that is to be used.
FOR SIZES AND WEIGHTS IN WHICH
THIS CARD IS STOCKED, SEE PAGE 6

Printing

Papers

S. D. WARREN & CO.

""",,,""",111'.11,1,1,1,",,,,,,I.,""""1"1.,,,,,,,,"I,,,,,"",,,11,,,,,IIIII,"1,1.....,,,.IIIII,1,I1IIII,11,11IIIII,111II.II""IIII111t1III",11,,,...
"1"111111.111.11,1II1.1"1,"111,,,,,,,,11,,,,,,,"1",,,,,,"",,,,,,
111,,,,,11,,,,,1II.1.1"I'l,,,,,,,,"l1IIII,11.IIII,1II....II.II11,1.,,,,,,,,,,,,"1IIII1.1IIII,",III.11'11,,,,,,,",""I'll1,11.II.".II.".,,,,,,,,,,,,1",,,,..1."1.,,.,,,...,1,1,II.I1,',,,,,,"".,.,1111.I.Itt.,,,I.I.,,,,,,,"

wi,
Page 65

1
,,,1111111111/1111111117

Sepia, 224 X 2834-130 lbs.

The modeling and relief that good presswork can secure on the Cameo surface is remark,
able. Results on other papers cannot be described as similar. The very possibilities for
superior printing on Cameo operate to increase the necessity for care and craftsmanship.
This subject, like so many others in this book, was chosen because of the difficulties its
proper presentation involved. The solid background, suddenly melting into exquisite
anatomical detail, with a small type face on the same page, produce a printing problem
not frequently encountered. Commercial engravings of a more simple nature may be
reproduced to even greater advantage. This engraving is 175 line screen. The statuary,
The Separation of Orpheus and Eurydice by Hermes, is by the American sculptor,
permission.
J. Maxwell Miller. Original in Peabody Institute, Baltimore. Reproduced by

Warren's Cameo Plate Post Card, Sepia, 22% x 28%t3o lbs.

Page 66

July 2016
T H E

R E F L E C T E D

W O R K S

The names, symbols, logos, and all other intellectual property

of the companies, brands, and people appearing herein
are the exclusive property of their respective owners and should
not be interpreted as an endorsement of or by Sappi;
any legal and equitable rights in their intellectual property
are exclusively reserved to those owners.
SAPPI is a trademark of Sappi Limited. The SAPPI ETC . logo

and WARREN are trademarks of Sappi North America.

2016 Sappi North America. All Rights Reserved.