Complete Assessment briefing

Complete and clear assessment instruction has been developed incorporating:

Advice, guidance and expectations

Linkages between the assessment and module learning outcomes

Marking criteria and detailed grading descriptors

These issues are contained in the following written Assessment Briefing. If you have any
further queries either raise these in class with the tutor or email the module leader
7MK002 Marketing Management
FORMATIVE ASSESSMENT
The Ski Club
Brief:
The Ski Club has commissioned an environmental appraisal analysis of the UK market.
You have been tasked with conducting an environmental appraisal analysis for The Ski Club
You are required to present your analysis in the form of a power point presentation in session
4.
Notes:

This presentation will form the basis for your graded assessment. At the end of the
presentation a tutor will provide feedback that should inform the assessed
assignment you are required to undertake for this module (i.e., the summative
assessment). The assessed assignment brief will be distributed after the
presentations have taken place.
You have downloaded a copy of the case study, the Ski Club. You should spend time
studying the case study and engaging in further secondary research, where deemed
necessary. However, you are strictly instructed NOT to contact any individuals or
organisations mentioned in the case study, any other organisations in the industry.
As in the real world, anomalies may be found within the case study so you may need
to state what assumption you are making when addressing the task.

Guidance:
STEP ONE:

Read the case study at least four to five times.

Highlight relevant points in the case.
It is often useful to do a preliminary analysis in order to categorise key point and
organise you ideas and thoughts.

The above guidance point should enable you to get a better understanding of the case study
before addressing the full environment appraisal analysis.
STEP TWO:

Using SWOT and PLEEST in an appropriate manner identify and explain the key
factors that emerge from the analysis. The PLEEST factors should inform your
understanding of opportunities and threats. You should also consider other analytical
models that you deem appropriate e.g., Porters five forces, TOWS etc.

You should supplement the case with any additional secondary information you
collect. However, ensure it is reliable and up-to-date.
It is important that all members of your team contribute equally to the task and so
group management skills will be very important.