PROJECT REPORT ON

CONSUMER BUYING BEHAVIOUR

Liquid Hand Wash Soaps

PREPARED BY:RAVINDRA LATTOO

NEHA SHARMA
RAHUL KUMAR

SUBMITED TO: PROF. KISHOR BHANUSHALI

INDEX
No.

SUBJECT

Executive summary

History of Liquid Handwash

Introduction

Specific Problem Definition

Objective Of The Project

Hypothesis

6
7

Sample and Research Methodology

-

Research Design

Data collection methods/sources

Sampling plan

Research Limitation

Data Analysis and Interpretation

10

Detail Findings

11

Conclusion

12

Recommendation and suggestions

13

Appendices

PAGE
NO.

EXECUTIVE SUMMARY
In order to predict the consumer buying behavior towards liquid handwash we conducted a suvey
of sample size 100 in order to predict the level of awareness,practice,brand loyalty among
consumers of liquid hand wash. We followed Convenient random sampling methodology and
filled 100 questionnaires having maximum frequency of mostly youth people(16-25 years)
having income 0-1000Rs,the rest were aged businessman and service class people having higher
incomes than this.After filling the questionnaires, we entered the data into SPSS thereafter we
analysed it we found there is considerable amount of awareness and practice among the buyers
of liquid hand wash and Dettol happens to be market leader in this segment in Infocity area
followed by Lifebuoy and others. Brand is the most deciding factor for buying Liquid handwash
followed by Price,Variants and Advertisments. Rest of the brands apart from Lifebuoy and
Dettol need to have proper penetration in this area with better promotional offers to capture
market share.

HISTORY OF LIQUID HANDWASH

Liquid soap is a nice alternative to bar and block soap. The trusty hand soap that we squirt into
our hands in public bathrooms or set out when company is coming is very handy. However,
things were always not so simple. Grabbing the bottle of Tide or squirting the Palmolive into the
sink is something that we do not think twice about.

Liquid soap is one of those things that we tend to take for granted. Although soap has a very
lengthy history, liquid soap did not come on to the soap scene until the 1800s. In 1865 William
Shepphard patented liquid soap. In 1898 B.J. Johnson Soap Company introduced Palmolive. This
new soap was made of palm and olive oils and it grew popular in a short amount of time. B.J
Johnson Company would make a stunning profit off of Palmolive that they changed their name
to Palmolive.

INTRODUCTION
Earlier in India liquid handwash was not popular. Though people wash hands but they do not
prefer liquid handwash. FMCG Company creates awareness for changing hand washing habit.
They try to make people health conscious in respect to washing hands. In FMCG segment Liquid
handwash is a growing product category.
The importance of personal care and hygiene brings us to our product which we have chosen for
our market research project: Liquid Hand Wash
Hand hygiene pertains to the hygiene practices related to minimizes or prevent disease and the
spreading of disease. The main purpose of washing hands is to cleanse the hands bacteria or
viruses and chemicals which can cause personal harm or disease.

SPECIFIC PROBLEM DEFINITION

The level of awareness and practice of hand hygiene

People preference to wash hands
Brand consciousness
Brand loyalty of liquid hand brands among consumers

OBJECTIVE
Our main objective to find out:

The level of awareness and practice of hand hygiene

People preference to wash hands
Brand consciousness
Brand loyalty of liquid hand brands among consumers

SAMPLE AND RESEARCH METHODOLOGY

This report deals with the understanding of Indian consumers buying behavior towards liquid
hand wash. We did a survey of 100 customers in Infocity Gandhinagar and based on their
response carried out our analysis.
We asked the respondents about their age, gender and occupation. After getting their basic
information we asked the respondents to rank a few brands of liquid soaps. The brands included
the following: Dettol, Palmolive, Lifebuoy, Santoor and Others (which represent any other local
or regional brand which the respondent might prefer).
First of all we collected primary data for defining our objective for marketing research project in
specified handwash category from different sources e.g. Articles, news paper, magazines and
books form library.
For Sampling Techniques We have taken combination of two techniques Probability
Sampling Techniques i.e. Simple Random Sampling and Non-Probability Sampling
Techniques i.e. Convenience Sampling. It involves picking any available set of respondent
convenient for representativeness and accuracy in data and our sample size was 100.
We made questionnaire for the respondents. Based on their choices about how they make their
preferences for specific brands in the Hand Wash segment, the project tries to comprehend the
types of customers who reside in India when making such decisions and which parameters they
pay more attention to when making their final decision.

RESEARCH LIMITATIONS
Since we have taken Convenience Sampling, the analysis may not represent a true picture of
the target population.
Language Barrier especially with the respondents
Most of the respondents were not aware of marketing jargons such as Brand, Promotion etc.so
we need to explain them or some had pre-conceived notions for the same.
Biasedness towards some questions need not be taken into consideration
Casuality of the respondent while filling the form is ruled out.

DATA ANALYSIS AND INTERPRETATION

Do you wash hands on regular day to

day basis?
2%

Yes

No

98%

This means that most of the people(98%) prefer to wash hands on day to day basis.

What do you prefer to clean your

hands frequently?
Handsoap

Sanitizer

Liquid Handwash

23%

9%
68%

Liquid Handwash had good amount of popularity among cleanliness (68%) tools in Infocity Area

How many times do you wash hands in

a day?

24%

25%

51%
0-5 times

5-10 times

10-15 times

51% people follow Moderate practice to wash hands i.e, 5-10 times which is decent enough.

When do you wash hands?

When your hands are dirty
Before eating or touching food
After using the bathroom
After touching pets or other animals
After playing sports
Before and After visiting sick or relative friend
3% 6%
9%
14%

45%

23%

45% Respondents wash their hands maximum when they encounter their hands with dirt.

Why do you wash your hands?

25%

75%

Habit

Hygiene

25% people have habit of washing their hands over and over which is still less as compared to
those who wash their hands(75%) for hygiene.

Whom in your family washes hand a

lot?

5%

7%
31%

57%

Kids

Mummy

Grand ma

Myself

Mummy washes the hand maximum in Family(57%)

Do kids wash their hands by own?

47%
53%

Yes

No

53% of the kids wash their hands by own without anyones help.

If No, who washes their hands at

maximum times?
2%
9%

89%

Mother

Father

Grandmother

Mother is the safeguard angel of kids

On a scale of 1-5,How would you rate

your most prefered brand for liquid
handwash?
1%
1% 1%
12%

85%
Dettol

Lifebuoy

Palmolive

Santoor

Godrej

Dettol is the market leader in the handwash segment as 85% of people prefer to use dettol at first
priority.

Have you used any other brand?

47%
53%

No

Yes

Customer loyalty (53%) for a particular brand so people do prefer to change brands as per the
parameters covered in next question.

On a scale of 1-5 Rate the factors for

changing the existing liquid handwash
you were using?
Image

Price

Advertisments

Variants(color/fragnace/anyother)

Product size

6%
17%
41%
11%
25%

53% of the people who are not brand loyal consider Image(41%) as an important factor for
changing their brand. Price is also second important factor for changing the brand.

Which brand do you prefer if you want

to change the existing brand for liquid
handwash?

7%

47%
42%

4%
Lifebuoy
Palmolive

Dettol

No brand

Lifebuoy(42%) of the people prefer as the second choice if they want to switch the first brand.

What is your age?

0-15 years

16-25 years

26-35 years

36-45 years

46-55 years

56-65 years

36-45 years

2% 1% 1% 2% 3%

12%

79%

Most of the respondents were young in age. So the outcome of the project is youth centric
opinion.

What is your gender?

48%
52%

Male

Female

Responders were from both the genders almost equal.

What is your income?

0-1000Rs.

1000-5000Rs.

5000-10000Rs.

10000-15000Rs.

15000-20000Rs.

20000-25000Rs.

25000-30000Rs.

30000-35000Rs.

10%
9%
5%
51%

10%
8%
4%
3%

Income of the respondents.

What do you do?

3%

46%

51%

student

Service

Businessman

Occupations of the respondent.

Correlations

What is your income?

What is your age?

Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N

What is your income?

1
.
100
0.472
0.000
100

What is your
age?
0.472
0.000
100
1
.
100

**. Correlation is significant at the

0.01 level (2-tailed)

Income and Age of the respondents are positively correlated 0.472 but it is not very strong at 0.01 level of
significance.

Correlations
What is your
age?
What is your age?

How many times do you wash hands

in a day?

Pearson
Correlation
Sig. (2-tailed)
N
Pearson
Correlation
Sig. (2-tailed)

How many times do you wash hands

in a day?
1

-0.035

100

0.731
100

-0.035

0.731

100

100

Here the Variables are negatively corelated as the correlation between them is -0.35.

Model Summary
Model
1

R
0.072

R Square
0.005

Adjusted R Square
-0.005

Std. Error of the Estimate

0.705

a. Predictors: (Constant), What is your gender?

ANOVA(b)
Model
1

Regression

Sum of Squares
0.254

df

Mean Square
1

0.254
0.497

Residual

48.736

98

Total

48.990

99

F
0.512

Sig.
0.476

t
8.438

Sig.
0.000

0.715

0.476

a. Predictors: (Constant), What is your gender?

b. Dependent Variable: How many times do you wash hands in a day?
Coefficients(a)
Unstandardized Coefficients
Model
1

Standardized Coefficients

(Constant)

1.861

Std. Error
0.220

What is your gender?

0.101

0.141

Beta
0.072

a. Dependent Variable: How many times do you wash hands in a day?

Since the Value of R =0.072 so the strength indicates weaker relationship between Age and Frequency of
Handwashing. Value of Adjusted R Square indicates the model does not fit the population well.
T-test
One-Sample Statistics
N
Do you wash hands on regular day to
day basis?
What do you prefer to clean your hands
frequently?
How many times do you wash hands in a

Mean

Std.
Deviation

Std. Error
Mean

100

1.02

0.141

0.014

100

2.45

0.845

0.085

100

2.01

0.703

0.070

day?
When do you wash hands?
Why do you wash your hands?
Whom in your family washes hand a lot?
Do kids wash their hands by own?
If No, who washes their hands at
maximum times?
On a scale of 1-5,How would you rate
your most prefered brand for liquid
handwash?
Have you used any other brand?
On a scale of 1-5 Rate the factors for
changing the existing liquid handwash
you were using?
Which brand do you prefer if you want to
change the existing brand for liquid
handwash?
What is your age?
What is your gender?
What is your income?
What do you do?

100
100
100
100

2.20
1.75
1.95
1.47

1.470
0.435
0.999
0.502

0.147
0.044
0.100
0.050

100

4.36

2.946

0.295

100

1.21

0.608

0.061

100

1.47

0.502

0.050

100

3.99

2.125

0.212

100

4.32

2.558

0.256

100
100
100
100

2.30
1.48
3.24
1.52

0.948
0.502
2.637
0.559

0.095
0.050
0.264
0.056

One-Sample Test
Test Value = 0

t
Do you wash hands on regular day to
day basis?
What do you prefer to clean your hands
frequently?
How many times do you wash hands in a
day?
When do you wash hands?
Why do you wash your hands?
Whom in your family washes hand a lot?
Do kids wash their hands by own?
If No, who washes their hands at
maximum times?
On a scale of 1-5,How would you rate
your most prefered brand for liquid
handwash?
Have you used any other brand?
On a scale of 1-5 Rate the factors for
changing the existing liquid handwash
you were using?
Which brand do you prefer if you want to
change the existing brand for liquid
handwash?
What is your age?
What is your gender?
What is your income?
What do you do?

df

Sig. (2tailed)

Mean
Difference

95% Confidence Interval

of the Difference
Lower

Upper

72.492

99

0.000

1.020

0.99

1.05

28.981

99

0.000

2.450

2.28

2.62

28.573

99

0.000

2.010

1.87

2.15

14.964
40.212
19.525
29.305

99
99
99
99

0.000
0.000
0.000
0.000

2.200
1.750
1.950
1.470

1.91
1.66
1.75
1.37

2.49
1.84
2.15
1.57

14.801

99

0.000

4.360

3.78

4.94

19.903

99

0.000

1.210

1.09

1.33

29.305

99

0.000

1.470

1.37

1.57

18.778

99

0.000

3.990

3.57

4.41

16.889

99

0.000

4.320

3.81

4.83

24.258
29.475
12.288
27.181

99
99
99
99

0.000
0.000
0.000
0.000

2.300
1.480
3.240
1.520

2.11
1.38
2.72
1.41

2.49
1.58
3.76
1.63

Crossta
bs
Notes
Output Created
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Input
Data

Missing
Value
Handling

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entry 100@1.01 pm.sav
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are treated as missing.
Statistics for each table are
based on all the cases with
valid data in the specified
range(s) for all variables in
each table.
CROSSTABS
/TABLES=Initiativebykids BY
Guardian
/FORMAT= AVALUE
TABLES
/STATISTIC=CHISQ
/CELLS= COUNT
/COUNT ROUND CELL .
0:00:00

Cases Used

Syntax

Resources

Elapsed Time
Dimensions Requested

Cells Available

116,508
Case Processing Summary
Cases
Valid

N
Do kids wash
their hands
by own? * If
No, who
washes their
hands at
maximum
times?

Missing
Percent

100

100.0%

Total
Perce
N
nt

Percent

0.0%

100

100.0
%

Do kids wash their hands by own? * If No, who washes their hands at maximum times? Crosstabulation
Count
If No, who washes their hands at maximum times?

Father
0

Grandmot
her
0

No
one
53

Total
53

40

47

Mother
Do kids wash
their hands
by own?

Yes
No

Total

40

55

Chi-Square Tests
Asym
p. Sig.
(2sided)

Value
df
Pearson Chi92.263
3
0.000
Square
Likelihood
121.086
3
0.000
Ratio
Linear-byLinear
90.575
1
0.000
Association
N of Valid
100
Cases
a. 4 cells (50.0%) have expected count less than 5. The minimum expected count is
.47.

Crossta
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Data

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Value
Handling

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Weight
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Syntax

Resources

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User-defined missing values
are treated as missing.
Statistics for each table are
based on all the cases with
valid data in the specified
range(s) for all variables in
each table.
CROSSTABS
/TABLES=Mostpreferedbrand
BY loyaltowardsbrand
/FORMAT= AVALUE
TABLES
/STATISTIC=CHISQ
/CELLS= COUNT
/COUNT ROUND CELL .

Elapsed Time

0:00:00

Dimensions Requested

Cells Available

116,508
Case Processing Summary
Cases
Valid

Missing

Total

100

N
On a scale of
1-5,How
would you
rate your
most
prefered
brand for
liquid
handwash? *
Have you
used any
other brand?

Percent

100

100.0%

Percent

0.0%

On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? * Have
you used any other brand? Crosstabulation
Count
Have you used any other brand?
No
On a scale of
1-5,How
would you
rate your
most
prefered
brand for
liquid
handwash?
Total

Dettol
Lifebuoy
Palmolive
Santoor
Godrej

45
6
1
1

Yes
40
6
0
0

53

47

100

Chi-Square Tests
Asym
p. Sig.
(2sided)

Value
df
Pearson Chi2.945
4
0.567
Square
Likelihood
4.093
4
0.394
Ratio
Linear-byLinear
0.002
1
0.966
Association
N of Valid
100
Cases
a. 6 cells (60.0%) have expected count less than 5. The minimum expected count is
.47.

Crossta
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Data
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Total
85
12
1
1

100

Perce
nt

100.0
%

Missing
Value
Handling

Weight
Split File
N of Rows in Working
Data File
Definition of Missing

<none>
<none>
100

Syntax

User-defined missing values

are treated as missing.
Statistics for each table are
based on all the cases with
valid data in the specified
range(s) for all variables in
each table.
CROSSTABS

Resources

/TABLES=Factorsaffectingbra
ndloyalty BY Switchingbrand
/FORMAT= AVALUE
TABLES
/STATISTIC=CHISQ
/CELLS= COUNT
/COUNT ROUND CELL .
0:00:00

Cases Used

Elapsed Time
Dimensions Requested

Cells Available

116,508
Case Processing Summary
Cases
Valid

N
On a scale of
1-5 Rate the
factors for
changing the
existing liquid
handwash
you were
using? *
Which brand
do you prefer
if you want to
change the
existing
brand for
liquid
handwash?

Missing
Percent

100

100.0%

Percent

0.0%

Total
Perce
N
nt

100

100.0
%

On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? * Which brand
do you prefer if you want to change the existing brand for liquid handwash? Crosstabulation
Count
Which brand do you prefer if you want to change the existing
brand for liquid handwash?
No
Lifebu
bran
Dettol
oy
Palmolive
d
Total
On a scale of Image
4
16
2
0
22
1-5 Rate the
Price
1
11
1
0
13
factors for
Advertisments
1
5
0
0
6

changing the
existing liquid
handwash
you were
using?
Total

Variants(color/fragnace/an
yother)
Product size
No factor

47

47

42

47

100

Chi-Square Tests
Asym
p. Sig.
(2sided)

Value
df
Pearson Chi104.596
15
0.000
Square
Likelihood
141.754
15
0.000
Ratio
Linear-byLinear
78.555
1
0.000
Association
N of Valid
100
Cases
a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is
.12.

Means
Notes
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in Working
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of Missing

Cases
Used

Syntax

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variable in a table, userdefined missing values for
the dependent and all
grouping variables are
treated as missing.
Cases used for each table
have no missing values in
any independent variable,
and not all dependent
variables have missing
values.
MEANS
TABLES=loyaltowardsbran
d BY
Factorsaffectingbrandloyalt

y
/CELLS MEAN COUNT
STDDEV .

Resources

Elapsed
Time

0:00:00
Case Processing Summary
Cases
Included

Excluded

Percent

Have you used any other

brand? * On a scale of 1-5
Rate the factors for changing
the existing liquid handwash
you were using?

100

Percent

100.0%

22
13
6

Std.
Deviation
0.000
0.000
0.000

1.00

0.000

1.00
2.00
1.47

3
47
100

0.000
0.000
0.502

Report
Have you used any other brand?
On a scale of 1-5 Rate the
factors for changing the
existing liquid handwash you
were using?
Image
Price
Advertisments
Variants(color/fragnace/anyoth
er)
Product size
No factor
Total

Mean
1.00
1.00
1.00

Means
Notes
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Input

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in Working
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of Missing

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variable in a table, userdefined missing values for
the dependent and all
grouping variables are
treated as missing.

0.0%

Total
Percen
N
t
10
0

100.0
%

Cases
Used

Cases used for each table

have no missing values in
any independent variable,
and not all dependent
variables have missing
values.
MEANS

Syntax

TABLES=loyaltowardsbran
d BY
Factorsaffectingbrandloyalt
y BY Switchingbrand
/CELLS MEAN COUNT
STDDEV .
Resources

Elapsed
Time

0:00:00
Case Processing Summary
Cases
Included

N
Have you used any other
brand? * On a scale of 1-5
Rate the factors for changing
the existing liquid handwash
you were using? * Which
brand do you prefer if you want
to change the existing brand
for liquid handwash?

Excluded

Percent

100

100.0%

Percent

0.0%

Report
Have you used any other brand?

On a scale of 1-5 Rate the

factors for changing the
existing liquid handwash you
were using?
Image

Lifebuoy
Palmolive
Total
Dettol
Lifebuoy
Total
Dettol
Lifebuoy

Which
brand do
you prefer
if you want
to change
the
existing
brand for
liquid
handwash
?
Dettol
Lifebuoy
Palmolive
Total
Dettol
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00

Mean

N
1.00
1.00
1.00
1.00
1.00
11
1
13
1
5
6
1
7

4
16
2
22
1
0.000
.
0.000
.
0.000
0.000
.
0.000

Std.
Deviatio
n
0.000
0.000
0.000
0.000
.

Total
Percen
N
t

10
0

100.0
%

Palmolive
Total
Lifebuoy
Total
No brand
Total
Dettol
Lifebuoy
Palmolive
No brand
Total

1.00
1.00
1.00
1.00
2.00
2.00
1.00
1.00
1.00
2.00
1.47

1
9
3
3
47
47
7
42
4
47
100

.
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.502

DETAIL FINDINGS
1. It has been found that 98% of the people prefer to wash hands on daily basis as per our sample.
So there is good level of awareness of handwashing in Infocity. 2% of the people who do not
wash hands on daily basis might have filled the questionnaire either in Casual manner or
because of personal or physcological reasons.
2. People prefer to wash hands by liquid hand wash(68%) so there is considerable practice of
handwashing by Liquid handwash. 9% people prefer Sanitizer as they more habituated to use it
where there is unavailbilty of water and they can clean their hands without water wherever they
want. 23% people use bar soap generally after coming from loo or cooking vegetables.
3. There is moderate level of practice among people to wash their hands i.e, 5-10 times(51%)
4. 45% of people prefer to wash hands when they encounter their hands with dirt.
5. 75% of the people prefer to wash hands because of hygiene. Rest 25% washes hand because of
habit which can be interpreted as the obsessive nature of the respondent or casuality while
filling the questionnaire.
6. Mother(57%) washes hand maximum in the family as it is very important for her to be role
model of cleanliness. Next are Kids(31%) who washes hand either by their own or with the help
of Guardian.
7. 47% of the kids still require a Guardian to wash their hands either because they dont know how
to wash hands or dont want to wash their hands
8. Mother washes their kid hands(89%)
9. Dettol happens to leader in liquid hand wash market(85%) followed by lifebuoy(12%)
10. Brand-loyalty is 53%
11. Image(41%) and Price(25%) contribute to change the brand.
12. Lifebuoy prefers to be secondmost preferred brand .

CONCLUSION
There has been significiant level of Awarness(98%) in Infocity Gandhinagar and they prefer to wash
their hands by various cleanliness tools such as liquid hand wash,handsoap or sanitizers for various
reasons in order to maintain hygiene or physcological status. Most of them prefer Dettol brand for
liquid handwash as the quality is good,value for money proposition,availabity in bottles and refills
in various flavors . People prefer to change Dettol and switch to other brand because of Medical
Smell that Dettol has and at times few customers prefer other brands because of Price,Variants or
impact of persuasive advertisements on them. Lifebuoy has great fragnance and is avaibale at a
cheaper price than dettol preferably will do well lower income groups and rural areas.
Palmolive,Santoor ,Godrej, Himalya have weaker distribution channels in Infocity area so the
availability of these brands is not much more though quality and price are equivalent to other
brands.

RECOMMENDATIONS AND SUGGESTIONS

Dettol should introduce variants with good fragrances at the same level of quality as other
brands.

Palmolive,Santoor and Himalaya should start penetrating well in the areas such as infocity.

Advertising should be done taking kids who wash their hands by their own by liquid
handwash brands.

Lifebuoy should work on Brand building as image is the important deciding factor for
switching brand loyalty.

Lifebuoy should work on volume promotion and introduce more variants to capture more
market share

APPENDICES
Do you wash hands on regular day to day basis?(Please tick any one of them)
Yes
No

What do you prefer to clean your hands? (Please tick any one of them)
Hand Soap
Sanitizer
Liquid HandWash
Other(Please Specify) _________________

How many times do you wash hand in a day(Please tick any one of them)
10-15 times
5-10 times
0-5 times
When do you wash hands? (Please tick more than 1 of them)
When your hands are dirty
Before eating or touching food (like when you are cooking,cutting vegetables etc.)
After using the bathroom
After blowing your nose or coughing
After touching pets or other animals
After playing outside
Before and after visiting a sick relative or friend
Other (Please Specify) __________________________
Why do you wash hands? (Please tick any one of them)
Habit
Hygiene
Other (Please Specify) __________________________

Whom in your family washes hands a lot? (Please tick any one of them)

Kids
Mummy
Papa
Grand Ma(Dadi)
Grand Pa(Dada)
Other (Please Specify) __________________________

Do Kids wash their hands by own? (Please tick any one of them)
Yes
No

 If No, who washes their(kids) hands maximum? (Please tick any one of them)
Mother
Father
Other(Please Specify) ____________________________

On a Scale of 1- 5 how would you rate your most preferred brand for liquid
handwash?(Maximum Rating-5 for most usage and preference)
Dettol
Lifebuoy
Palmolive
Santoor
Godrej
Others(Please specify) ________________________________

Have you ever used any other brand?

Yes
No

Please answer last two questions if your Answer to above question is Yes or if No then leave these two
questions.

On a scale of 1-5 Rate the factors for changing the existing the liquid hand wash you
were using?
Image(Brand)
Price
Advertisment(Promotions)
Variants(colour/ fragnance/ any other)
Product Size

Which brand do you prefer if you want to change your existing brand for liquid hand
wash?
Dettol
Lifebuoy
Palmolive
Santoor
Godrej
Others(Please specify) _______________________________

NAME:
AGE:
GENDER:
MONTHLY INCOME:

0Rs.-1000Rs.
1000 Rs.-5000 Rs.
5000 Rs.-10000 Rs.
10000 Rs.-15000 Rs.
15000 Rs.-20000 Rs.
25000 Rs.-30000 Rs.
>30000 Rs.

MOBILE NUMBER:
OCCUPATION:

SIGN OF THE RESPONDENT: