1-3 September 2011

The Next Big Thing is Web 3.0:

Catch it if you can!
Judy OConnell

FACULTY OF EDUCATION

http://flic.kr/p/7wne8L

What is Web 3.0?

Web 1.0 was for viewing and linking

cc licensed ( BY NC ) flickr photo by Pete Ashton: http://flickr.com/photos/peteashton/224700908/

Web 2.0 is about participation

Portable, personal web, focused on the individual, on

lifestream, on consolidating content, and which is
powered by widgets, drag and drop, and mashups of
user engagement.
cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3867744073/

 Personal learning environment relying on the people we

connect with through social networks and collaborative tools e.g.
Twitter, Yammer.
Personal learning network learning content is not as important
as knowing where or to whom to connect and find content e.g.
Skype in the Classroom, iTunes U.
Personal web tools used for tracking our life and powering our
learning e.g. photos to Facebook, excursion pictures to Flickr.
Cloud computing supporting open access between sources
and devices rather than being locked to software and individual
computers. e.g. Edmodo, Evernote, Diigo.
Mixed reality encompassed by e-devices and augmented
reality e.g. ebooks, QRcodes, Layar browser.

Personal Learning Environment

cc Steve Wheeler, University of Plymouth, 2010

Steve Wheeler & Manish Malik (2010)

Source: http://steve-wheeler.blogspot.com/2010/07/anatomy-of-ple.html

Web 2.0 is the focus of our experiences

and choices

Portable, personal web, focused on the individual, on

lifestream, on consolidating content, and which is
powered by widgets, drag and drop, and mashups of
user engagement.
cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3867744073/

This socially powered web is

exploding, and is the new baseline for
all our internet and technology
empowered interactions.
cc licensed ( BY SD ) flickr photo by See-ming Lee SML: http://flickr.com/photos/seeminglee/3983055366/

New
horizons

Web 3.0 refers to a third generation of internet-based

services that collectively will allow the emergence of
the intelligent

semantic

cc licensed ( BY ) flickr photo by paul (dex): http://flickr.com/photos/dexxus/3146028811/

web.

New
horizons

existing data reconnected for

other and smarter uses
cc licensed ( BY ) flickr photo by paul (dex): http://flickr.com/photos/dexxus/3146028811/

Web x.0

Semantic Web

Meta Web

Web 1.0

Web 2.0

The Web

Social Web

Degree of Social Connectivity

!!""#$%&%"'(%%)%*+",-.&%*/.$0"12"3)0415$(+"6787"

Degree of Information Connectivity

Web 3.0

Semantic Web

revolutionising
knowledge discovery

Our
Knowledge
Encounters

The semantic web, or web 3.0,

is all about data integration.

It is an infrastructure
technology
and an organised approach
to metadata.
cc licensed ( BY NC SD ) flickr photo by Jason A. Samfield: http://flickr.com/photos/jason-samfield/4736792714/

You wont see a Web 3.0 inside label

New functionality that requires

web linking, flexible
representation, and external
access APIs.

The semantic web

allows a person or a
computer to start off
in one database,
and then move
through an
unending set of
databases which
are connected, not
by wires, but by
being about the
same thing.
cc licensed ( BY ) flickr photo by woodleywonderworks: http://flickr.com/photos/wwworks/2102790208/

Rather than just

identifying keywords
and expressions, the
semantic web
concentrates on
identifying the
meaning of content.

The goal of linked data is to

enable computers to do more
useful work for us by teaching
machines to read web pages.
cc licensed flickr photo by ralphbijker: http://flickr.com/photos/17258892@N05/2588347668/

It is about common formats and

metadata which allow for
integration and combination of
data drawn from diverse
sources.

It is also about language, or ontology, for

recording how the linked

data relates to

real world objects, allowing a machine to

understand the semantic meaning and the
difference between Jaguar (car) and jaguar
(animal).

Linked Data principles

1. Use URIs as names for things
2. Use HTTP URIs so that people can look up
those names.
3. When someone looks up a URI, provide useful
information using RDF standards
4. Include links to other URIs so they can discover
more things

Linked Data principles

linkeddata.org

Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/

Data

Infographics

http://awesome.good.is/transparency/web/1108/deadliest-pandemics/flash.html

We are already seeing early

evidence of the Smart Web

Intelligent Filtering
Recommender systems

the boundary between 'real life'

and 'online' has disappeared
If my grandchildren ever ask me
where I was when I realised the
internet was over they won't,
ofcourse, because they'll be
toobusy playing with the
teleportation console
http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online

IKEA

WIKITUDE

cc licensed ( BY NC SD ) flickr photo by Esteban Trigos: http://flickr.com/photos/algoquehacer/4175496195/

cc licensed ( BY SD ) flickr photo by WIKITUDE: http://flickr.com/photos/wikitude/5508950006/

AR applications deliver real place data

in real time, tapping into existing
databases and assets on the web.
1st AUGMENTED REALITY FLASH MOB: Dam Square, Amsterdam, saturday 24th of April
Photographing empty space beside because that space was occupied by
virtual 'human sculptures', brought alive by Augmented Reality applications

http://sndrv.nl/ARflashmob/

http://atlantis.lego.com/en-us/augmented/default.aspx

Web 3.0 is all about data

cc licensed ( BY NC ) flickr photo by Anthony Mattox: http://flickr.com/photos/amattox/3236510649/

Semantic
search

Web search engines have

revolutionised the way people find
and use information.

Yet Google cant find everything, and it is

important to understand limitations.
36
hAp://www.ickr.com/photos/tjt195/501975860/

Smart search
cc licensed ( BY ) flickr photo by tarotastic: http://flickr.com/photos/tjt195/509241247/

38
cc licensed ( BY NC ) ickr photo by Cayusa: hAp://ickr.com/photos/cayusa/1444806159/

..... because your knowledge and my

knowledge, based on what search
results we are served, may be very
different from each other.
Siva Vaidhyanathan in The Googlization of Everything,

Filter bubble!

Search is fast without necessarily being

intelligent

cc licensed ( BY NC SD ) flickr photo by : http://flickr.com/photos/29393867@N07/3161212158/

Put intelligence back into search

Knowledge 2.0 http://bit.ly/knowledge2

cc licensed ( BY ) flickr photo by tarotastic: http://flickr.com/photos/tjt195/509241247/

Rather than simply identifying a useful page, these

systems try to pull the information from those pages
that might be what a user is looking for, and to
make this immediately apparent.

A semantic search engine tries to help a user

identify further searches that may be more
useful to help users hone in on what they are
looking for.

cc licensed ( BY NC SD ) flickr photo by nicodeux: http://flickr.com/photos/nicodeux/2880368340/

A semantic search engine tries to grab

affective aspects of web content,
especially in the blogosphere or in twitter
feeds.

cc licensed ( BY NC ) flickr photo by Ahd Photography: http://flickr.com/photos/ahdchild/5547242030/

A semantic search engine can be more than

a recommendation service. It can be used to
match people with a need.
TrialX used advanced medical ontologies to combine electronic health
records with user-generate information to match people with potentially helpful
clinical trial.

Take the time to keep up-todate with search

developments in order to
excite students about the
real meaning of the worldwide-web.

http://www.pandia.com/

http://www.wolframalpha.com/educators/

can perform computations on

over 10 trillion points of data

http://dontbubble.us/

http://duckduckgo.com/

http://www.hakia.com/

Semantic Search
1- Handling morphological variations (tenses, plurals etc)
2- Handling synonyms with correct senses (cure, heal, treat,.. etc.)
3- Handling generalizations (disease = GERD, ALS, AIDS, etc.)
4- Handling concept matching ("what treats headache" needs concept matching such
that migraine belongs to the concept of headache in the medical sense.)

5- Handling knowledge matching (swine flu = H1N1, flu=influenza.)

6- Handling natural language queries and questions (what, where, how, why, etc.)
7- Ability to point to uninterrupted paragraph & the most relevant sentence
8- Ability to enter queries freely, no special formats like quotes, or Boolean
operators
9- Ability to operate without relying on statistics, user behaviour, and other
artificial means
10- Ability to detect its own performance http://company.hakia.com/new/whatis.html

http://www.cluuz.com/

http://www.kngine.com

http://swoogle.umbc.edu/

Query, browse, gather, curate

and share selected information
from many sources and
mediums.
52

The real intelligence is in the connections,

and the semantic web is helping to
develop ways of understanding the
relationship between things.

cc licensed ( BY SD ) flickr photo by TheAlieness GiselaGiardino: http://flickr.com/photos/gi/128215285/

revolutionising
knowledge
discovery

We have a new information

environment that is demanding more
extensive information

literacy

capabilities.

cc licensed ( BY SD ) flickr photo by Mukumbura: http://flickr.com/photos/mukumbura/4043364183/

cc licensed ( BY SD ) flickr photo by Mukumbura: http://flickr.com/photos/mukumbura/4043364183/

heyjudeonline

Judy OConnell

http://heyjude.wordpress.com

Judy OConnell

!"#$%&'()&*(&()+&,-($.(+.&

!"#$%&$'(#)"*+%,"#'
!!!"#!$"%&'"()*
'&(+,#!$"%&'"()**
-./%&0*1233*453*132*