Far Eastern University

Makati Campus
SPECIAL TOPICS IN BUSINESS MANAGEMENT
BUSINESS PLAN PROPOSAL FORM
GROUP NUMBER:
Name of Student/s: (Surname, First name, M.I.)

School Year:
Semester:
2015 2016
1st
Subject /Course Name

Velasquez, Jeconiah H.
Feng, Liu
Ranjo, Edward V.
Bismonte, Arvin
Aznar ,Judianne

Special Topics in Business

Management

Proposed Business/company Name:

CakeManiac
PROJECT TITLE: Pastry Mishaps
INDUSTRY CATEGORY: Food industry
Proposed Client: Everyone

Priority of this Proposal;

1st __ 2nd _____ 3rd ____

SUMMARY OF BUSINESS CONCEPT AND MODEL

(In not more than 150 words, What is your BIG IDEA , what is your business and
what resources can your group avail of to succeed in this business and how will you
really make money?

Our business focuses on providing wide arranges of pastries from cakes to cupcakes and our
beloved products are not only aimed for children and people with a sweet tooth but for
everybody to crave and enjoy. We specialize in requests for our creations and provide internet
services for our service and free delivery depending on the price range of our product or their
order, Our resources are easy to come by and cost is not that high to start with.

Answer the following questions (limit answers to 50-75 words only) per BOX.
What is your VALUE PROPOSITION? [Product/service innovation, process innovation
and /or managerial innovation that will address a customer need or problem with
implicit VALUE promised from the customers perspective]. Search for examples to
guide you.
Our business` innovation relies with the adherence towards our customers satisfaction and
emphasize on quality of the outcome of our products, we give what you want.
Who is your TARGET MARKET SEGMENT/S? [Group of customers to target, recognizing
that different market segments have different needs.] Read on Segmentation
concepts & search for examples.
We have no specific target as we wish to provide our products to everyone and to appeal to
everyone.
Define your COST & PROFIT. [How revenue will be generated (sales, leasing,
subscriptions, support etc...), the cost structure, and target profit margins for at least
3 years in percentage] review your financial management & accounting concepts.

Future income
Service rendered cost

2015
80,000
10,000

2016
100,000
20,000

2017
170,000
70,000

Gross margin

70,000

80,000

100,000

Expense
Maintenance
Equipment
Advertisement
Total

20,000
50,000
10,000
80,000

30,000
70,000
15,000
115,000

90,000
90,000
20,000
140,000

Describe your Position in the VALUE NETWORK. [Identification of competitors,

complementary, and any network effects that can be utilized to deliver more VALUE to
the customer.] Read on Value Networking & search for examples.
Our business is new but our line of business is not therefore our competitors would be our fellow
pastry industries yet we have complimentors that would aid us in this endeavor such as
restaurands and online bloggers
What is your COMPETITIVE STRATEGY? [How the company will develop a sustainable
competitive advantage, for example, by means of a cost differentiation, or niche strategy or
through the development of a corporate strategic competency]. Read on Competitive advantage
& search for examples.
Our services relies not just on our own innovation but with the customers innovation as they give
us what they wish we mold it to something better and introduced it as our products, we dont just
grow but we grow with our customers.