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In fact, there is no success that is not associated with the support, help, more or less,
directly or indirectly, of others. During the period from the start of the study program Master
of Business Administration (MBA). So far, I've received a lot of attention, help from my
teachers, family and friends.
With deepest gratitude, I would like to send you the teachers of the MBA program,
together with them knowledge and enthusiasm to impart valuable knowledge to us during the
period of study at the school. And in particular, during this semester, the program was
organized for us access to subjects as they are very useful for MBA students as well as all
students of economic blocks. That is "Information Technology for Managers".
I sincerely thanks Dr. Huy Nguyen has dedicated guide us through each classroom
sessions as well as talk, discuss areas of creativity in scientific research. Without these
instructions, teaching of teachers, I think all my harvest very difficult to complete. Again, I
sincerely thank you.
This assignment is done over a period of nearly three weeks. Initially put into practice,
learn about the field of information technology applications in the life, my knowledge is
limited and much crestfallen. Therefore, the inevitable short coming is a certainly, I look
forward to receiving your valuable feedback teachers and classmates to complete.
Finally, I would like to wish the teachers and Dr. Huy Nguyen truth of health,
confidence to continue his noble mission is to impart knowledge to future generations
Sincerely,
CONTENTS
ACKNOWLEDGEMENTS.........................................................................................................1
OBJECTIVE................................................................................................................................6
I. INTRODUCTION:..................................................................................................................7
1.1. Overview of e-commerce market:.....................................................................................7
1.2. Overview of Pharmacity:.................................................................................................. 7
1.2.1 Establishment of Pharmacity:..................................................................................... 7
1.2.2. Some basic information of Lazada VN: .....................................................................8
1.2.3. Organization structure:...............................................................................................9
1.2.4. Pharmacity- Current position................................................................................... 10
II. EVOLUTION OF THE INFORMATION SYSTEMS OF THE ORGANIZATION:......... 11
2.1. Microsoft Dynamics AX................................................................................................. 11
2.2. Vivotek Camera.............................................................................................................. 14
2.3. Webpage..........................................................................................................................15
2.4 Applications on Smart phone........................................................................................... 19
III. DESCRIPTION OF THE PROBLEMS FACED BY THE ORGANIZATION..................20
3.1. Identify the problems...................................................................................................... 20
3.1.1 Payment method........................................................................................................ 20
3.1.2. Microsoft Dynamics AX.......................................................................................... 21
3.1.3 Vivotek camera..........................................................................................................22
3.1.4 Applications on Smart phone.................................................................................... 22
3.2. Analyze the impact of these problems on the organization............................................ 22
Assigment Information Technology for ManagersPage 2
Output. Data, information, reports, and so on are distributed to digital screens or hardcopy
(paper), sent as audio, or transferred to other ISs via communication networks.
Feedback. A feedback mechanism monitors and controls operations.
Information systems can be classified into two categories based on the type of support they
provide: managerial and operational support
Companies have many of the database and software applications that they had invested
in over the past several decades. These older information systems (IS), called legacy systems,
have been built with various outdated technologies.As business strategies and technologies
changed over the years, the legacy systems were modified repeatedly and patched to the point
where they just cannot be modified anymore. Typically, legacy systems are inflexible and
expensive to maintain for two reasons:
1. They cannot be updated or cannot be updated without significant effort.
2. They cannot interface (connect to) and exchange data with newer information technologies
(IT) or cannot be interfaced without significant effort.
Regardless of their limitations and age, a companys legacy systems may be mission-critical.
That means that if one of these systems crashes or stops working, one or more business
operations may grind to a halt. Think about the chaos youd be caught in if you were at an
airport when your airlines reservation system crashed.
Passengers could not make connections and their luggage could not be checked in.You can
imagineor might have experiencedother aggravating consequences.
Assigment Information Technology for ManagersPage 5
OBJECTIVE
I.
II.
B.
C.
Describe the current information systems used by the organization and their
evolution if applicable;
B.
Analyze the relationship between these systems and the business activities of
IV.
B.
C.
Link the problems with the limitation of the existed information systems.
B.
C.
systems;
B.
Conclude on how the suggested information systems will be useful and feasible.
I. INTRODUCTION:
1.1. Overview of e-commerce market:
- Online retailing (E-retailing) is a form of electronic commerce (E-commerce) that allows
users to directly purchase products or services from suppliers, organizations and enterprises on
the Internet (through the Web browser). The advantage in the market have helped online
retailers become increasingly popular and growing.
- Specifically, in early 2014, according to the Ministry of Industry and Trade, there was more
than 92 million people of which 39% of the population access the Internet and 57% of them
make a purchase online. And the number of Internet users is expected to increase from 28
million in 2011 to 43 million in 2016 (according to Euro monitor), along with the rapid
development of high-speed Internet connection to help consumers easily access form of online
shopping, and bring to market a prominent advantage. In addition, changes in lifestyle such as
time-saving & cost-saving has increased demand for convenience and made online shopping
channels increasingly attracted much interest of consumers. By Vecitas estimates, the ecommerce market is currently worth $700 million and will grow to $1.3 billion by 2015.
1.2. Overview of Pharmacity:
1.2.1 Establishment of Pharmacity:
Pharmacity system was established in 2007 by JSC Pharmaceuticals Phano, the pioneering
system pharmacies GPP standards of Vietnam with the largest network of pharmacies today.
With all enthusiasm, outstanding capacity and continuous development scale, Phano
committed to do its best to provide products and services relevant to the value that customers
expect and value added, to deserve the pharmacy system standards in Vietnam.
! Spiritual Leadership: Inspire people to dream more, learn more, do more, and become
larger.
! Perpetual Development: Commitment to development and prosperity, though faced
with setbacks or disbelief.
Business philosophy:
! The benefit of our valued customers is above all
! The benefit of our employees is concerned
! The benefit of our partners is committed
! The benefit of our shareholders is appreciated
! The benefit of our community is respected.
Awards: Pharmacity is one of the first standardized system GPP (Good Pharmacy Practice) in
Vietnam.
1.2.3. Organization structure:
Share
holders
Chief
Executive
Officer
Financial
Management
FR and
Legal
Department
Business
Development
Director
Division
Responsibl
e
Projects
Department
Legal
Representativ
e
Human
Research
Department
Systems
development
Director
Design and
Brand
Manager
Department
Quality
Control and
Loss
Prevention
Department
Director
Supply
Chief
Information
Officer
Supply
Department
IT
Department
Address
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
relationship management (CRM) modules. The solution also supports Pharmacitys extra care
card, stores information, purchase history and offer discounts, promotions. With these
improvements, Pharmacity is better equipped to gather data, manage its supply chain and
provide better services to customers.
Contribution:
-
These solution not only enable the company to interact with customers better,
providing the right goods and supply to the right stores, but also enable finance and
accounting managers to provide the right information in making critical decisions.
Pharmacity can monitor the supply in stores and deliveries adjusted according to
where they are needed most. Accounting team easy access to information, since the
data is centralized and recorded properly. The monthly report is made more accurate
and does not take much time.
Pharmacity enables to customize Dynamic AX for the business special needs, such as
controlling batches in view of expiry dates, resulting in ensuring that deliveries are
sent to the right branches.
Limitation:
- Initial investment is quite large, but not guaranteed to work effectively
- Need better personnel training, access to the new process is not easy
- Maintenance and support expensive.
- The effect may be affected if the data are not used CRM throughout the company.
- Because e-CRM system requires a lot of data entry, users often miscalculations or incorrect
information, leading to poor results of the analysis and decision-making errors.
Supervision over the internet, which helps to closely manage without the effort and
cost of travel.
Limits:
Assigment Information Technology for ManagersPage 16
Pharmacity website provides many product categories in general, all products and services
divided in ten groups, namely:
How to buy
Initially, if you want to buy Pharmacitys products and servers, please find the product
you want to buy at home page or you enter the products name you want into the search box.
After you select the product you wish to purchase, please click on the "Add to cart" in the
product details section or you can compare that product with others.
Step 1: Check out option
You have 2 option: Register account or Guest account. If you already have an account, please
fill in email and password to log in. The advice is that you create an account to save your
purchase history, health information necessary for later consultation [3]
Step 2: Billing details
Provide the information of recipient. If it is available address, please press the button
"Continue" to move next step. Pick My delivery and billing addresses are the same, you can
skip to step 3.
Step 3: Delivery details
Step 4: Delivery method
Flat Shipping Ratell show you how much the ship money is. Check your information for
orders including amount, categories, prices, total money, where receive goods, payment
method and press the button "t mua" to buy.
Step 5: Payment method
After pressing the button "t mua". If your order is successful, it will show "t hng thnh
cng" and cungmua will send a confirmed email to you.
Step 6: Confirm order
b. How to pay
- Pharmacity voucher
- Cash: With this method, cungmua.com will receive money when delivered goods to you.
Contribution:
- Provide more information about Pharmacity: history and the values that Pharmacity brings.
- Inform the community activities, the attractive promotions of Pharmacity, which builds the
image of the leader retail drugstore chain in Vietnam.
- With online shopping function, the site is a trusted shopping with guaranteed product quality,
listing price and fast delivery team.
- Many utility functions: search for your nearest Pharmacity pharmacy, career opportunities,
prescription online consultation, help with product online, compare between products,
provides additional information on nutrition, health... Pharmacity website will give confidence,
peace of mind for customers.
Limits:
- The medicine are sold online is relatively small, not serve all the needs of customers.
- Product information is still sketchy
- Reality in Vietnam, prescription drugs sold in pharmacies, under the guidance of university
pharmacist, not advertising and marketing for the consumer, may only provide information for
medical staff
- Payment methods are limited, inconvenient for buyers.
2.4 Applications on Smart phone
Contribution:
Extra Care application installed on mobile devices with Android or iOS operating systems,
customers can:
- Check your accumulated score, without carrying cards
- Receive a bonus equivalent to 2% on each purchase invoice, in all pharmacies in the system
Pharmacity
- Finding the nearest pharmacy Pharmacity over smartphone navigation
- Check your purchase history
- Information about the condition, health condition, allergies, interactions with other
medications that are used... will be saved, convenient health care clients.
III.
DESCRIPTION
OF
THE
PROBLEMS
FACED
BY
THE
ORGANIZATION
3.1. Identify the problems
3.1.1 Payment method
Today, online shopping is increasingly popular. Because of the convenience of shopping
online: buyers can save time, travel expenses, while at the same time can refer to the
information about the product in many different stores; the seller saves advertising costs,
space and staff ... However, it also has many disadvantages and barriers: the fear of the buyer;
if the transaction is not successful, it will make the seller to bear the whole costs .... With the
diverse forms of payment have partly solved these difficulties :
-
Pay on delivery: This is still primarily a form of payment when buying through the site
for safety assurance, the customer receives the correct goods ordered new pay.
Bank transfer: Through ATM or direct transactions at the bank, the account holder
transfers to the account of the seller some money before receiving the goods. This
approach should only be done when the buyer can trust in the seller, usually when the
two sides are patrons on shopping sites or the seller is a reputable partner. This method
is useful in cases where buyers and sellers stay away from each other, can not be paid
directly in cash, but there are certain risks to the buyer, the seller does not deliver or
inferior delivery quality than they sell.
-
Send money by mail or by international money transfer system in the case of the buyer
or seller in the distance, did not have a bank account, you can use this way. However it
will take a charge transfer; depending on each bank's services, fees can be several
thousand dong.
In step 4, when selecting a payment method, buyers can only pay via cash after receiving the
goods, there is no other form of payment.
3.1.2. Microsoft Dynamics AX
-
Dynamic AX implementation led to higher license fees and upgrade hassles with
future product releases
Pharmacity has not set out the mechanism to supervise the use of the system
Poor or inadequate data make monthly reports difficult and takes more time
Dynamics using, ie you must have a mature sales network; force major customers, the
product definition, price lists, invoices module and marketing management
requirements and all the tables are set before everything works correctly. Not all
companies to satisfies all the requirements above.
Dynamics also have trouble if you do not use IE (eg, Google Chrome), and any other
"advanced search" will require you to build a query or report.
CRM software can not integrate with the accounting systems and other email.
Companies must ensure that all departments are using this system effectively before
investing.
Many employees do not adapt to the change. For example, older workers are
accustomed to using the old system or their own methods may feel uncomfortable,
even unacceptable to the new system.
Require employees to take the time to learn the system. This can reduce work
productivity when the new system update.
- Camera will be an incentive for employees to perform their responsibilities properly. If there
is no form of honored or sanction a reasonable way, it will not motivate the right behavior.
- The camera is also used to prevent product loss cases or ensure the security in the state of
thieves.
3.2.3 Microsoft Dynamics AX
- The initial cost is high for Dynamics AX, the system is not optimized functions, monitor
usage closely can generate investment funds for inefficient companies.
- Overlapping processes, lack of data and discontinuous causing difficulties in storing,
processing and retrieving information as necessary
- The employee does not adapt to the new system to make mistakes in data entry operations,
can cause large errors in the statistics.
3.2.4 Applications on Smart phone
- Because software is not really having useful features, in addition, you need to connect the
internet for using is extremely inconvenient. Therefore the number of customers using the
software is not much. This results in costs for this software will not work and nor build
customer profiles comprehensively.
- The security is not high, easy to lose customers data.
- There is no synchronization between the account on the site and the account on extracare,
this is a disadvantage in the customer information management.
- Pay by credit card or international debit: customer owns the cards with Visa, MasterCard,
American Express, JCB can pay online at more than 60 sites connected to the payment
gateway OnePAY.
- Payment by domestic debit card: Cardholder versatile East Asia and Vietcombank
Connect24 cardholders can make payments online at the website connected to Bank of East
Asia and OnePAY payment gateway.
- Payment by electronic wallet: Owning Mobivi electronic wallet, Payoo, VnMart, customers
can pay online on several websites accept this electronic wallet.
4.1.2 Vivotek Camera
- There should be a team process the video of the day from the shops (to prevent damage and
loss of business).
- Should have a periodic inspection every week, every month any video and analyze the
strengths fault or to edit, develop reasonable.
4.1.3 Microsoft Dynamics AX
- The business process must be carried out according to the workflow, unified document
templates, full archive data and information for each product imports and exports need to be
filled enough, including batch number, manufacturing date and expiry date...
- You can open a department specializing in inspection reports periodically, creating workflow,
monitoring and repair of the operation of the system or add this functionality to the accounting
department.
- Should be integrated so that the synchronization between CRM and Dynamics AX as well as
other software such as financial accounting, SCM...
- Unlock training for employees to become proficient in these systems.
4.1.4 Applications on Smart phone
- Software should switch to offline mode, the tag code can be scanned and integrated in the
customer's phone. The access to internet-based card is very inconvenient.
- There should be consistency between the account on the website and accounts on your phone.
For example, when customers shop online on the website and receive them at home, the
Assigment Information Technology for ManagersPage 26
integration points will not be done, because they want to accumulate points, they must have an
account barcode on the phone-Extracare.
- Software should integrate online shopping functionality, ex: customers can select products
and shopping on the site are manipulating.
- Be able to integrate more promotions are applied in the system, as well as news and
information on health, nutrition.
REFERENCE
1. Groupon, http://en.wikipedia.org/wiki/Groupon. (May 8th, 2016).
2. Pharmacity.vn. http://www.pharmacity.vn/. (May 8th, 2016).
3. Pharmacity.vn. Tuyn dng, http://career.pharmacity.vn/. (May 8th, 2016).
4. Microsoft Corporation. Microsoft Dynamics AX 2012: Product Overview
5. Pharmacity. End-to-end retail management promotes growth and customer value for
pharmacy chain. December 2015
6. PwC internal survey of AX projects 2010-2012. The challenges of implementing
Microsoft Dynamics AX