Heart Beats

The American Heart Association Campaign

Introduction
(Kelly)

Client/Organization

TheAmericanHeartAssociationisdedicatedtocombatingheartdiseaseandstroke.Theyfund
innovativeresearch,fightforstrongerhealthpolicies,providecriticaltoolsandinformationto
saveandimprovelives,andtheyaretheworldsoldestandlargestvoluntaryhealth
organization.Aspartoftheirfightagainstheartdisease,AHAiscommittedtoeducatingthe
publicbyprovidingsciencebasedtreatmentguidelinestocliniciansandpublishingkeyresearch
inmedicaljournals.TheAmericanHeartAssociationpledgestotakeactionwiththreatstoa
healthylifestyleandmakingaplantoimprovecardiovascularhealthintheentirenation.

Opportunity/Problem

AmericanHeartAssociationiskickstartingtheirnewcampaigninspiringhearthealthforcollege
students.CentralMichiganUniversitywillplayhosttothebeginningoftheirnewcampaign.
EveryCMUundergraduatestudentislookingtoliveahealthierlifestyle.However,becauseof
thelackofnutritiousoptionsindininghallsandtheeverydaystressorspresentatalltime,living
healthyisalwaysachallenge.

SupportingResearch

IntheInternationalReviewJournalaboutAdvancesinNutrition,morethanhalfofyoungadults
todayaged1824yearshaveatleastonecoronaryheartdiseaseriskfactorandonequarter
haveadvancedatheroscleroticlesions.Unhealthydietarychoicesmadebythisagegroup
directlycorrelatetoweightgainanddyslipidemia.Mostyoungadultsarenotscreenedandare
unawareoftheirrisk(Arts,Fernandez&Lofgren,2014).

IntheAmericanJournalofHealthStudies,collegestudentsexperiencestressrelatedto
academics,finances,timemanagement,healthandselfimposedstress.Academicisthetop
stressorlinkingtothestudentsperceptionoftheextensiveknowledgebaserequiredandthe
perceptionoftimetodevelopit.Thegreatestsourceofacademicstressresultsfromtakingand
studyingforexams,gradecompetitionandthelargeamountofmaterialtomasterinasmall
timeframe.Whenstressbecomesexcessive,studentsexperiencephysicalandpsychological
impairment(Misra&McKean,2000).

TheCollegeStudentJournalexaminedthedifferentstressorsbetweenmalesandfemalesand
facultyandstudentperceptionsofstudentsacademicstress.Femalesexperiencedhigher
levelsofselfimposed,frustration,orpressurerelatedstressthanmales.Themostcommon
reactionamongallstudentswasemotional(fear,anxiety,worry,anger,guilt,grief,or
depression)andcognitivereactions(i.e.theirappraisalofstressfulsituationsandstrategies)
(Misra,McKean,West&Russo,2000).

AccordingtotheAmericanCollegeHealthJournal,57percentofmaleand61percentoffemale
collegestudentsreportedthattheyperformednovigorousormoderateexerciseatleastthree

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daysaweek.Thedeclineinphysicalactivityinyoungadultsisarapidlygrowingtrendand
pervasivehealthconcern.Physicalinactivityhasbeenassociatedwiththeriskofseveral
chronicdiseasesandhealthconditions.Studiesshowthatthetypicalcollegestudentspends30
hoursperweekstudying,buttheyalsoindicatedthatmoststudentsengageinadequatelevels
ofmoderateactivitygreaterthan,orequalto,fivedaysperweekandlevelsofvigorousactivity
werereportedasgreaterthanorequaltothreedaysperweek(Buckworth&Nigg,2010).

Arecentstudyonalcoholdrinkingamongcollegestudentsandtheresponsibilityforpersonal
troublesfoundthatonaverageofthe7,015studentssurveyed1.7drinkswereconsumedper
dayand2.8episodesofabusivedrinkingamonth.Itwasalsofoundthatthemoreacollege
studentwasexposedtocollegeenvironmentalfactors,thegreatertheriskofheavy,frequent
andabusivedrinking.Alcoholconsumptionincreasedforstudentslivingoncampus,livingina
dormitorywithahighernumberofroommates,andhavingbeenattheUniversityforlongerthan
ayear.Thisseverelyincreasedtheriskofheartdiseaseespeciallyasignificantincreaseinthe
dangerssuchashighbloodpressure,obesity,havingastroke,breastcancer,suicideand
accidents.Thestudyconcludedthatcollegestudentsneedtohaveresourcesavailableto
createanenvironmentofresponsibledrinking(Lorant,Nicaise,Soto&DHoore,2013).

InablogpublishedbyUSATodayentitledCollege,theauthorstatesthattheresultsofa
recentpollbytheInternationalFoodInformationCouncilFoundationshowadultsarefailingat
eatingthegovernmentrecommended45servingsoffruitsandvegetablesaday.Abindingto
campusdiningservicesbymealplans,studentshaveconstantobstaclestoabalanceddiet.
Thereisapoorselectionoffreshfruitandvegetables,thereisahighcostthatcomeswithfresh
foodincomparisontoprocessedsnacksandthereisalsolimitedaccesstonutritional
informationincafeterias.Ontopofthat,38percentofstudentsurveysarenevertakeninto
considerationbythedininghallmanagersmakingitimpossibleforstudentsvoicestobeheard
(Massa,2012).

ComparisonofMichiganhealthofyoungadultscomparedtootherstates.(Retrievedfrom
stateofobesity.org)

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AudienceResearch
(DJ)

Oursurveytargetsarecollegeundergraduateswhowillbetheaudienceforthecampaign.
BasedupongeneralinterestorawarenessofCoronaryHeartDiseaseandotherfactors,our
groupdecidedaninnovativewaytoimpactcollegestudentsisthoughaconcertandother
uniqueevents.

Areyouawareofriskfactorsforcoronaryheartdisease?

Yes51,No41

Doyouhaveoneormoreriskfactorsforcoronaryheartdisease?
Yes27,No53,NotSure12

Doyoueatoneormoreitemscontaininghighfatorsugarpermealaday?
Yes42,No29,NotSure22

**Lookingattheresults,thereisalotofuncertaintyastowhatheartdiseaseis,orevenwhat
causesitamongouraudience.Also,therearealotofstudentswhosedietissetonapaththat
willlaterleadtoheartdisease.

Approximatelyhowmanyhoursdoyouexerciseperweek?
46hours23,24hours24,12hours9,6ormorehours6,27Idontexerciseregularly

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**Theseresultsshowthatmanystudentseitherarenotmotivatedorhavenotimetoworkout
enoughthroughouttheweektoliveahealthylifestyle,whichmeanstheyneedtoseeeasyand
quickworkoutstheycanfitintoabusyscheduleandimprovetheirlifestyle.

Doesanyoneinyourfamilyhaveahistoryofheartdisease?
No38,Yes33,Idontknow22

WouldbeyoubeinterestedinattendingaconcertpromotinghearthealthinessatCMU?
Yes36,Maybe40,17No

Wouldyoubeinterestedinparticipatinginaweeklyseriesofactivitiespromotingheart
healthiness?
Yes41,No33,NotSure29

Areinterestedinlearningmoreaboutcoronaryheartdiseaseanditsriskfactors?
Yes51,No42

**Theseresultsindicatethatthereisanaudienceinterestedinlearningmoreabouthowtocare
fortheirheartandtheywouldalsobeinterestedinattendingtheprogramsputonbythe
AmericanHeartAssociation.

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Whatisyouracademicstanding?
Seniors45,Juniors23,Sophomores15,Freshmen8,Unanswered1

Whatisyoursex?
Female60,Male33

**Themajorityofouraudienceismainlyfemaleswhoarejuniorsandseniors,butalsothereisa
distributionbetweenallclassesandbothgenders.

Objectives
(Elise)

Output

Schedulepressconference
Draftpressreleases
Shootvideobeforeandafterevents(recruitstudentsfromStreetSquad)
Posttosocialmediaplatformsdaily
Creategeotagsforsnapchat
Callbusinessesforbooths

Input

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ToincreaseCentralMichiganUniversitystudentsknowledgeofTheAmericanHeart
Associationandhealthyheartlifestylechanges.
Tocreateafavorableattitudeonhealthylifestylechangesfortheheart.
Toencourage(10percent)ofCMUstudentstoparticipatein/attendeitherthe5krun,
strengthcompetitionand/orHeartBeats.

Programming

Theme

HeartBeats

KeyMessages

TheAmericanHeartAssociationiscommittedtofightingagainstheartdiseaseandstroke,and
bringingpeopletofindahealthylifestyle.

TheAmericanHeartAssociationisdedicatedtoeducatingthepublicabouttheirheartandhow
thechoicestheymakecanaffecttheheartandtheirwayoflife.

Events
(Kelly)
5kGlowRace:wewillhaveparticipantsrunthroughcampusatnightandprovide
glowinthedarkheartpinsthatflash.Wewillalsohaveglowinthedarkpaintalongthe
racecourseonthesidewalkandonbuildingwallswithfactsaboutheartdisease.This
racewillstartat9p.m.andwillendapproximatelyat11p.m.Sincethisisanightrace,
wewillworkwiththeCMUPoliceDepartmenttotemporarilyclosedowntheintersection
onEastCampusandBroomfieldsoourrunnerscancrosssafelywithoutworryingthey
cantbeseen.WewillalsohaveEMTsridingonbicyclesalongsidetherunnersfor
emergencysituations.AHAwillbeprovidingheadlightsfortheEMTsbicycles.

ThestartoftheracewillbeattheCMUsignbyGrawnHallandwillendatthe
ScoreboardoutsideofKellyShortsStadium,whichwillfeatureaheartbeatonitwith
soundstoencouragetherunnersastheapproachthefinishline.Therunnerswillbe
sentinwavesaccordingtowhentheyfeeltheywillfinishsoastoavoidpeoplebeing
trampledandpushed,andfromparticipantsfallingoffofthecourse.Nomorethan50
runnerswillleaveinasinglewave.Attheendoftherace,participantswilleachreceive
atickettotheHeartBeatsconcertthenextday.

Atthefinishline,AHAwillhaveatentsetupwithrefreshments(water,granolabarsand
fruit)andwillbeannouncingthewinnersoftheraceforfirst,secondandthirdplace.
WinnerswilleachreceivealimitededitionpairofBeatsheadphonesfeaturingthe
AmericanHeartAssociationlogo.

RegistrationfortheracewillopenamonthbeforetheraceonApril27,2017.Itwillfirst
beannouncedoncampuswhenstudentscomebackfromspringbreakandregistration
willgountil3p.m.thedayoftherace.Ticketsfortheracewillbesoldat$35,whichwill

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includeparticipationintherace,atshirt,glowinthedarkheartandatickettoHeart
Beats.
(Christian)
StrengthCompetition:thiscompetitionwillconsistoffivecompetitions(endurance,
pushups,pullups,burpeesandplanks)

Endurance100mdash
Participantswillbegivenachancetorun100metersasfastastheycan.This
willbetimed.
Pushups2minutes
Participantswillbegiventwominutestodoasmanyfullreppushupsasthey
can.Participantsmaytakebreaksduringtheirtimegiven,butthetimerwillkeep
running.Therewillbejudgesassignedtoeachindividualparticipanttoassure
thattheparticipantsaredoingfullrepetitions.Ifthejudgemakesthedecisionthat
therepetitionwasnotfull,therepetitionwillnotcount.
PullupsUntilfailure
Participantswillbegivenachancetodoasmanypullupsastheycanuntilthey
candonomore.Oncetheparticipantsfeettouchthegroundortheyletgoofthe
barwitheitherorbothhandsthentheirattemptisover.Therewillbejudges
assignedtoeachindividualparticipanttoassurethattheparticipantsaredoing
fullrepetitions.Ifthejudgemakesthedecisionthattherepetitionwasnotfull,the
repetitionwillnotcount.
Burpees5minutes
Participantswillbegivenfiveminutestodoasmanyburpeesastheycan.They
maytakebreaksiftheychoosemeaningtherewillnotbeapenaltyforstopping.
Therewillbejudgesassignedtoeachindividualparticipanttoassurethatthe
participantsaredoingfullrepetitions.Ifthejudgemakesthedecisionthatthe
repetitionwasnotfull,therepetitionwillnotcount.
PlanksUntilfailure
Participantswillbegivenachancetoholdaplankpositionforaslongasthey
can.Oncetheproperformofaplankisbrokenthentheirtimewillexpire.Aplank
canbebrokenbyeitherunstraighteningtheirback,settingakneeontheground,
orliftinganarmofftheground.Therewillbejudgesassignedtoeachindividual
participanttoassurethattheparticipantsaredoingfullrepetitions.Ifthejudge
makesthedecisionthattherepetitionwasnotfull,therepetitionwillnotcount.

RegistrationforthiseventwillbeginMarch15whichisalsothedaythattheStrength
Competitionwillbeannounced.ParticipantscanregisteronlineorattheStudentActivity
Center.Participantswillbedividedintotwocategories,maleorfemale.Participantswill
betestedinapretrialperiodonMarch20.Atthistimetheywillbedoingalloftheevents
listedabove.TheactualeventwillbeginonApril16.Wewillcomparetheirstatisticsin
eachcategoryfromthepretrialtotheactualevent.Thelargestimprovementwillwin
thatround.

Onemalewillwineachroundandonefemalewillwineachround.Onceaparticipant
haswonacompetition,theywillnotbeabletowinadifferentone.Alltogether,therewill
be10winners.EachwinnerwillreceiveatickettotheHeartBeatsconcert,ameetand
greetwithKidRockbeforetheshowandalimitededitionofAmericanHeartAssociation

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BeatheadphonesThetop30percentofparticipantsoverallwillreceiveatickettoHeart
Beatsaswell.
(Elise)
HeartBeatsFestival:AmericanHeartAssociationisplanningtohostaconcerttitled
HeartBeatsonApril22,2017atKellyShortsStadium.Theconcertwillfeaturelocal
actsandcelebrities.ThestagewillbeplacedatthecenterofKellyShortsStadium.Itwill
beasquarestagewithnobackorsides,allowingforfullviewingfromtheentirestadium.

Ticketsfortheeventwillbegivenouttoparticipantsinthe5kandthestrength
competition.Thetop30percentofparticipantsinthestrengthcompetitionwillbe
awardedfreeticketstotheconcert.Thewinnersofeachcategorywillbeawardedwith
VIP,backstagepasses.Theseticketholderswillbegivenpriorityseatingintheseconds
outlinedonthemap.Therewillalsobeopportunitiestowinticketsatvarioustents
outsidetheevent,whichwillbeexplainedbelow.Allwinnersofticketswillbegiven
priorityseatinginsectionsB47andF1619.Thesesectionsarelabeledonthemap
providedintheappendix.

Ticketswillbeonsalebothonlineandatthedoor.Thepriceforgeneraladmissionwill
be$40.Therewillalsobe200ticketssoldforthestadiumfloor,allowingticketholdersto
gaincloseraccesstothestage.Theseticketswillbesoldfor$150.Doorswillopenfor
theareaat5:30p.m.andthemusicwillbeginat7p.m.

LocalactswillbefoundviavariousinstitutionsinMountPleasant.Flyersdetailingthe
eventwillbepostedinallbarsthatfeaturemusicaswellaspostedontheirsocialmedia.
Interestedbandswillbetoldtocontactthemusiccoordinatorfortheeventandsenda
sampleoftheirwork.Outofallsubmissions,thetopfivewillbechosenforliveauditions.
Thesebandswillperforminfrontofthemusiccoordinatorandmustbringtheirown
equipment.Outofthesefive,onewillbechosentoopentheconcert.Theremainingfour
bandswillbetoldtobeonstandbythedayoftheeventincaseofanemergency.The
chosenbandwillperforma45minuteset.

Followingthelocalband,KidRockwillperform.BecauseofhistiestoMichiganandhis
diversemusic,KidRockwaschosen.HehasalargefanbaseinMichiganandhismusic
caterstomanydifferenttastes.Thiswillcreateahighattendancerateattheconcert.Kid
Rockwillperformanhourlongset.

HeadliningtheeventwillbeEminem.Again,becauseofhistiestoMichiganandhis
largefanbase,Eminemwaschosen.Toembracethethemeofthecampaign,priorto
enteringthestage,Eminemwillbehookeduptoaheartmonitor.Allstagelightswillgo
darkandEminemsheartbeatwillappearonthescoreboard.Thesoundofhisheartbeat
willbeprojectedthroughthespeakers.Thiswillservetwopurposes.First,itwillconnect
EminemsperformancewithAmericanHeartAssociationscampaign.Second,itwill
servetogetthecrowdexcited.TheheartmonitorwillcutoffthemomentEminembegins
hisfirstsong.Atthistime,themusicwillbeginandthestagelightswillbeturnedon.

Priortotheconcertsstart,therewillbeasmallheartfestivalintheparkinglot,taking
placefrom2p.m.until6p.m.Tentswillbesetupfeaturingvariouslocalhealthfoods
andactivities.Tentswillinclude:

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Relaxationbooth:aseriesoftentssetupwithcalmingmusic,air
conditioningandcomfortableseating.Theseboothswillcontain
informationonstressrelieftechniquesandhowstressimpactsheart
health.

Destructionbooth:aseriesoftentssetupallowingparticipantstorelieve
stressbydestroyinganobject.Objectswillbepurchasedfromthedollar
storeandwillincludeplates,ceramicknickknacksandotherhighly
breakableobjects.

Participantswillberequiredtowearsafetyeyewearandstaybehinda
designatedlifefortheirsafety.Therewillbeachargeof$2toparticipate.
Theboothwillcontaininformationonstressrelieftechniquesandhow
stressimpactstheheart

Jeopardybooth:asmalljeopardygamewillbesetupforparticipantsto
answerquestionsregardinghearthealth.Twocontestantswillbeaskeda
questionandrequiredtobuzzintheiranswer.Thecorrectcontestant,or
thefirstcorrectcontestantinthecasewherebothareright,willbe
enteredintoadrawingtowinafreetickettotheconcert.Adrawingwillbe
givenevery30minutes.Threeparticipantswillwinateachdrawing.

Foodbooths:Numeroustentswillbesetuptoservefoodanddrinks.The
foodservedwillbebothhealthyandunhealthy.Allnutritionalinformation
willbepostedbytheboothsaswellasexplanationsonhowcertain
foods/foodgroupsimpacthearthealth.

Calendar(Kelly)

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

March12
Begin
advertisingfor
HeartBeats
andbuildhype

March13
March14
Call
businessesfor
boothsat
HeartBeats

March15
Announce
strength
competition
and
registration
opens

March16
Draftsocial
mediaposts,
tweetsand
pictures

March17

March18

March19
Instagram/sna
pchatupdates
ofparticipants
trainingfor5k
andstrength
competition

March20
Pretrial
beginsfor
strength
competitionat
10a.m.and3
p.m.

March22
Open
registration
andbegin
pretest

March23
March24
Instagram/sn
apchat
updatesof
participants
trainingfor5k
andstrength

March25

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March21
Begin
postingto
socialmedia
platforms
daily

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registration
closesat3
p.m.

competition

March26
Instagram/sna
pchatupdates
ofparticipants
trainingfor5k
andstrength
competition

March27
Registration
opensfor5k

March28

March29

March30
March31
Instagram/sn
apchat
updatesof
participants
trainingfor5k
andstrength
competition

April1

April2
Instagram/sna
pchatupdates
ofparticipants
trainingfor5k
andstrength
competition

April3

April4

April5

April6
April7
Instagram/sn
apchat
updatesof
participants
trainingfor5k
andstrength
competition

April8
Shootvideoon
CMUcampusto
promoteevents

April9
Instagram/sna
pchatupdates
ofparticipants
trainingfor5k
andstrength
competition

April10

April11

April12

April13
April14
Instagram/sn
apchat
updatesof
participants
trainingfor5k
andstrength
competition

April15

April16
April17
Instagram/sna
pchatupdates
ofparticipants
trainingfor5k
andstrength
competition
Strength
competition
beginsatthe
SACat10a.m.
Shootvideoof
theevent

April18

April19

April20
Instagram/sn
apchat
updatesof
participants
trainingfor5k
andstrength
competition

April22
HeartBeats
festivalbeginsat
2p.m.concert
beginsat7p.m.
Shootvideoof
event

April21
5kracetakes
placeat9
p.m.
(registration
endsat3
p.m.)
Shootvideoof
event

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Media

Controlled(Christian)
Website
Wewillspotlightourcampaignonourwebsite.Wewillfocusonnotjustthe
eventsandperformanceswewillbeholdingduringourcampaign,butalsothe
benefitsofparticipatinginourevents.Benefitsincludeincreaseinhearthealth
hearthealthawareness,andapercentageoftheproceedsbeingdonatedto
hearthealthresearch.
Brochures
Thebrochureswewillcreateforourcampaignwillbegiventolocalbusinesses
aroundCMUgivingthemachancetoeitherdonatetoourcauseoralsobeapart
ofourevent.Thecontentinthebrochurewillconsistofthespecifictimeand
placeofoureventandalsotheareawherethesebusinessescouldpotentially
contribute.
Flyersaroundcampus
Theseflyersaroundcampuswillbeinformativeaboutthespecificeventswewill
beholding.Alongwiththis,itwilltellpeoplehowtoeithersignupforthe5k,
participateinthestrengthcompetition,ortopurchaseticketsforHeartBeats.
Videos
FilmvideosontheCMUcampuspromotingeventsandinterviewingthestudents
togettheiropinionsontheirhearthealth.Wewillalsofilmduringtheeventtoput
onourwebsitetodebuttheeventsandgaininterestfromothercampusestoput
onhearthealthyeventsattheirschool.
Chalkingsoncampus
Chalkingwillbeputonthesidewalksoncampusinforminganyonewalkingabout
heartfactsandwhereandwhentheeventswillbeheld.

Uncontrolled
PressReleases
WewilldistributepressreleasestoCMLife,TheMorningSunandNewsCentral
34
MediaKit
AHAwillhaveamediakitstockedwithinterviews,quotes,pictures,andvideosof
whattheAmericanHeartAssociationisandwhatweplantodothroughoutthis
campaign.
Interviews

SocialMedia(KellyandElise)
FacebookAHAwillutilizeFacebooktopromotealleventsoncampus.Allvideos
createdthroughoutthiscampaignwillbeonFacebook,infographicshighlightingthe
benefitsofrunninga5ksuchasaveragecaloriesburned,stepswalkedandheartrate.
WewillalsocreateapagecalledCMUHeartBeatsthatpeoplecangolikeandthen
theywillbenotifiedwhenweupdatethepage.Wewillensurethatthereisalinktothe
AHAwebsitevisibleonthepageaswell.
TwitterWewillnegotiateinthecontractswithKidRockandEminemtopromotethe
concerttwiceamonthandattracttheirfollowerstotheevent.Wewillbelivetweeting
duringourregistrationperiodsandeventswiththehashtag#HeartBeatsCMU.

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InstagramThroughoutthecampaign,AHAwillberegramingparticipantspictures
whiletraining,motivationalquotesandimagestokeepparticipantsengagedand
encouraged,andwewilluseitduringtheeventstohighlightallwhoparticipatedinour
campaign.
SnapchatAHAwillhaveageotagonSnapchatforparticipantstoupdatetheir
progresswhiletrainingeitherforthe5k,whileattendingtheHeartBeatsfestivalandfor
thestrengthcompetition.

Evaluation
(All)

OutputObjectives

Schedulepressconference
Draftpressreleases
Shootvideobeforeandafterevents(recruitstudentsfromStreetSquad)
Posttosocialmediaplatformsdaily
Creategeotagsforsnapchat
Callbusinessesforbooths

**Evaluation:didtheseobjectivesgetdone?

InputObjectives

Toincrease(15percent)CentralMichiganUniversitystudentsknowledgeofTheAmerican
HeartAssociationandhealthyheartlifestylechange.

**Evaluation:beforeandaftersurveyabouttheAmericanHeartAssociationsmission.

Tocreateafavorableattitudeonhealthylifestylechangesfortheheart(30percent).

**Evaluation:SurveyafterthecampaignonparticipantsattitudetowardstheAmerican
HeartAssociationandtheiroutlookonhearthealth.

Toencourage(15percent)ofCMUstudentstoparticipatein/attendeitherthe5krun,strength
competitionorHeartBeats.

**Evaluation:howmanyCMUstudentsparticipatedinthe5k,StrengthCompetitionand
theHeartBeatsFestival.

Conclusion

Creatingafestivaldedicatedtoheartbeatsandtheimportanceofkeepingahealthyheartwhile
incollegewillcontinuetoinstilthemissionoftheAmericanHeartAssociation.TheAmerican
HeartAssociationwillbeawellknownnameacrosscollegecampusesandwillbeonestep
furtherinthefightagainstcoronaryheartdiseaseandstrokeinyoungadults.Bycreatinga
uniqueandfunwaytolearnabouttheheart,collegestudentswillbemorelikelytochangetheir
lifestyleandlivebythestandardsofahealthylifeexemplifiedbytheAmericanHeart
Association.

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References:

Arts,J.,Fernandez,M.L.,&Lofgren,I.E.(2014,March).AdvancesinNutrition:An

InternationalReviewJournal.RetrievedFebruary01,2016,from

http://advances.nutrition.org/content/5/2/177.fullorgisite=gscholar.

Buckworth,J.,&Nigg,C.(2010,August).PhysicalActivity,Exercise,andSedentaryBehavior

inCollegeStudents.RetrievedFebruary05,2016,from

http://www.tandfonline.com/doi/pdf/10.3200/JACH.53.1.2834.

Lorant,V.,Nicaise,P.,Soto,V.E.,&DHoore,W.(2013,June).Alcoholdrinkingamong

collegestudents:Collegeresponsibilityforpersonaltroubles.RetrievedFebruary07,

2016,from

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3733799/.

Massa,A.(2012,July13).Foodforthought:Thechallengeofhealthyeatingoncampus.
RetrievedFebruary07,2016,from

http://college.usatoday.com/2012/07/13/foodfor

thoughtthechallengeofhealthyeatingoncampus/.

Misra,R.,&McKean,M.(2000,January16).CollegeStudents'AcademicStressandits
RelationtoTheirAnxiety,TimeManagementandLeisureSatisfaction:AmericanJournal
ofHealthStudies.RetrievedFebruary5,2016,from

http://search.proquest.com/openview
/c2c1309ac42c1cc4b74e146f6b0e260c/1?pq
origsite=gscholar.

Misra,R.,McKean,M.,West,S.,&Russo,T.(2000,June).AcademicStressofCollege

Students:ComparisonofStudentandFacultyPerceptions:CollegeStudentJournal.
RetrievedFebruary5,2016,from

http://go.galegroup.com/ps/i.do?id=GALEA13
1318270&sid
=googleScholar&v=2.1&it=r&linkaccess=fulltext&issn=01463934&p=AO
NE&sw=w&authCount=1&u=albion_main&selfRedirect=true.

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Appendix

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5K Map (Kelly)

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AHA Headphones (Kelly)

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Heart Beats Stadium Sections (Kelly)

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Geo-tags (Drew)

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