STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

QUESTIONNARES
Dear Hyundai Customers,

I am pleased to introduce myself as MBA student of T-John Institute of

Technology, Bangalore .As a part of curriculum I have undertaken study that how to Increase the demand
for the Hyundai Motors products and services at Bokaro Steel City.

1. Name and Address

Contact No:

1. Why should opt a four wheeler?

a. Need

b. Comfort

c. Status

d. Stylish

2. How you aware about Hyundai cars?

a. TV Ads
b. Existing Customers
c. Magazines

d. Friends

e. internet

3. What is your perception about Hyundai Motors?

a. The best car manufacturing company

b. Good car manufacturing firm

c. Ordinary car manufacturing firm

d. No comments
STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

e. Poor car manufacturing firm

f. Worst car manufacturing firm

g. The poorest car manufacturing firm

4. What is the standard of cars in Hyundai motors?

a. Excellent performance

b. Better than other car manufacturing firm

c. Good performance

d. No comments

e. Poor performance

f. Worst than other car manufacturing firm

g. The poorest performance

5. On the basis of price and feature comparison, is Hyundai Motors economical?

a. Extremely agreed

b. Highly agreed

c. Agreed

d. No comments

e. Disagreed

f. Highly disagreed

g. Extremely disagreed
STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

6. What is your perception about the maintenance cost of Hyundai motors ?

a. Under customer strength

b. Economical

c. Trendy

d. Safety

e. etc

7. Which feature of Hyundai Cars attract you more?

a. Luxurity

b. Price

c. Safety

d. Style & Trend

e. etc

8. For passenger car segment, which is the highly considerable competitor for Hyundai Motors?

a. Maruti

b. Honda

c. Tata

d. Skoda

e. Chevrolet

f. Ford

g. Toyota

h. Mahindra & Mahindra

9. In the term of new designs of car, what is the status of Hyundai Motors?
STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

a. Excellent performance

b. Better than other car manufacturing firm

c. Good performance

d. No comments

e. Poor performance

f. Worst than other car manufacturing firm

g. The poorest performance

10.How would you rate Hyundai Motors on the following parameter?

Strongly Disagree No agree Strongly

Comments agree
disagree

Knowledgeable sales person

Employees spent enough time with

you:

• Before sales

• During sales

• After sales

Display of merchandise is attractive

Availability of the product

Variety/selection of merchandise

Vehicle in good condition

Prices are affordable

Attractive discounts offered

Decor of the waiting area is pleasing

Offered a test drive

Post sales follow ups are done regularly

Responds to complaints quickly

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

Service at Hyundai service station is

excellent

Careful with personal information

All the commitments are fulfilled

Value for money

11. Are you aware of the following facilities provided by Hyundai Motors?

Yes No

Hyundai insurance

Extended warranty

True value

Hyundai finance

Autocard

Genuine accessories

COMMENTS:

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“Thanks for Giving Your Precious Time”