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BrandGuide Lifestyle and Retail

Uniqlo SWOT Analysis, USP & Competitors

34
Posted in Lifestyle and Retail, Total Reads: 12226
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SWOT Analysis of Uniqlo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Uniqlo

Parent Company

Fast Retailing Ltd

Cat egory

Retail stores

Sect or

Retail and lifestyle

Tagline/ Slogan

Driven by innovation

USP

Unique high fashion

STP

Quizzes!
Hav e y o u t ri ed MBASk o o l Q u i zzes ?

Segment

Departmental and retail store chain

Target Group

Middle class and premium class households

Posit ioning

Huge variety of styles and high quality at a ordable prices

Take a Quiz Now!

L og os. T a g lin e s. T r iv ia . F in a n ce . Ma r k e tin g . H R . O p e r a tion s

Trending Topics

SWOT Analy sis

1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and pro ts.
2.The company also operates innearly 15 countries worldwide
3.O er very discounted prices which increase footfall in store
4.Strong presence in international market
5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China
where labor was cheap, a well-established corporate practice
St rengt hs

Porter Value Chain De nition | Marketing

Dictionary | MBA Skool-Study.Learn.Share.
www.mbaskool.com

6. A strong workforce of over 30,000 employees

1.Despite being a popular brand it has a limited brand recall

Weaknesses

2.Bargaining power of customers is high hence brand switching a ects value

1.Good brand image could leverage on that and increase product portfolio along
with clothing
2. The brand can promote itself by viral advertising and aggressive social media
usage

Antarleena Bera (IIM Indore) - IT | Summer

Internship Story | MBA Skool-Study.Learn.Share.
www.mbaskool.com

3.High opportunity in campaign in various sports events

Opport unit ies

4. Increase global presence

1. Increasing competition from domestic market and global players
2.Strategic cost leadership is not long term sustainable
3. Brand switching could happen easily as only concentrated target segment for
clothing

Threat s

3.Regulation in di erent countries for FDI pull on aggressive growth

4 Ps of Marketing (Product Mix) De nition |

Marketing Dictionary | MBA Skool-Study.Learn...
www.mbaskool.com

Compet it ion
1. Walmart
Compet it ors

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2. Tesco

Rank 2 : Top 10 FMCG Companies in the World

2014 | MBA Skool-Study.Learn.Share.
www.mbaskool.com
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Retail Marketing Strategy

Market Analysis
Retail Clothing Store

34

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