1.

0 Executive Summary
This business plan describes a proposed self-storage facility to be established in Sacramento,
California, involving the construction of Portable Container Storage rental business. Total lands costs are
$1,554,487 including purchase price, but excluding conversion costs, and pre-opening expenses (see section
on Start-up Summary). Based on current and projected strong demand for Portable self-storage units, rental
revenue is projected to grow rapidly as units fill up from the first year's target of $320,000 to $684,000 by
year three.
Highlights
1.1 Objectives
To acquire the 11 acres on 1400 47 th Street, Build an Office, Walls across the Perimeters of the Land a
security gate, and a two Story 2400 SF Office on first Story and 2 Car Garage plus 12 SF Home on the Second
Story. A Social Media Campaign will pre-rent 400 Units prior to grand opening.. An additional 25% will be
rented in the second half of 4th quarter of 2016 at the Facility in GALT at 315 A. Street.
1.2 Mission.
The mission of the principals is to serve the Greater Sacramento Valleys Portable Storage Container Rental
needs.
1.3 Keys to Success
The keys to success in the Internet Of Things marketing, the Portable Container self-storage business are:
1. To provide clean, secure connections in the Self Storage industry to direct customers needing
temporary storage space.
2. To use Internet marketing and social media to assure 85 % rental usage.
2.0 Company Summary

Sacramento Portable Storage is a start-up project to be located in Sacramento. The owners are experienced
entrepreneurs in Real Estate, Hospitality, Supermarkets and Commercial Real Estate. (see
www.faridigroup.com/development). The land to be purchased for this project is an 11 Acre Parcel at
1400 47th Street, Sacramento. We will build a 250 by 100 25,000 SF 24 ft high Steel Building for Storing the
Kits to be Assembled and Delivered, There will be two drivers with Tilt Up Trailers.
2.1 Company Ownership
The company General Ventures, Incorporated is an S Corporation, and will be owned by Dr. Denise Mathre. 85
% of units will be rented. Dr. Mathre owns Achieving Balance Chiropractic and grew up in a Family owned
Motorcycle Parts Dealership and has practiced as a Chiropractor since 1996.
In addition to being the source of many of the rentals at the Sacramento Location, General Ventures has a 3.6
acre Satellite storage space to provide Portable Storage Units at the GALT 315 A. Street facility. This faciltu is
approved by the City of Galt for 504 spaces totaling 50,4000 SF.
2.2 Start-up Summary
ITEMS TO BE DETERMINED AFTER DISCUSSION AND MEETING WITH BOXCREDIT AND BOSCONTAINER:- .

Start-up
Requirements
Start-up Expenses
Legal
Stationery, etc.
Brochures
Consultants
Insurance
Rent
Guard/Supervision
Other
Total Start-up Expenses

$3,000
$500
$1,500
$2,000
$4,000
$0
$15,000
$23,739
$49,739

Start-up Assets
Cash Required
Other Current Assets

$18,000
$0

Long-term Assets
Total Assets

$986,748
$1,004,748

Total Requirements FOR LAND ACQUISITION

$1,554,487 TAKEN FROM LAND COST ONLY

Start-up Funding
Start-up Expenses to Fund

$49,739

Start-up Assets to Fund

$1,004,748

Total Funding Required

$1,254,487

Assets
Non-cash Assets from Start-up

$986,748

Cash Requirements from Start-up

$18,000

Additional Cash Raised

$0

Cash Balance on Starting Date

$18,000

Total Assets

$1,004,748

Liabilities and Capital

Liabilities
Current Borrowing

$0

Long-term Liabilities

$691,487

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

Total Liabilities

$691,487

Capital

Planned Investment
Lender

$1,554,000

Owner

$155,400

Inventory

$800,000

Additional Investment Requirement

$0

Total Planned Investment

$2,354,000

Loss at Start-up (Start-up Expenses)

($49,739)

Total Capital

$313,261

Total Capital and Liabilities

$2,403,739

Total Funding

$1,554,487

Start-up

Market Analysis
2017
Potential
Customers
Commercial
Residential
Total

2018

2019

2020

2021

Growth
5%
5%
5.00%

CAGR
10,000
150,000
160,000

10,500
157,500
168,000

11,025
165,375
176,400

11,576
173,644
185,220

12,155
182,326
194,481

5.00%
5.00%
5.00%

4.3.3 Main Competitors

See the section on Competitive Comparison for names of competitors.

5.0 Strategy and Implementation Summary

The sales and marketing strategy is fairly simple by virtue of the fact that self-storage facilities are in short
supply. Boscontainer Storage will simply have to inform the public of its existence by advertising in local
newspapers, and by placing Yellow Pages ads.
5.1 Competitive Edge

Although the current local demand exceeds the supply and Boscontainer Storage will have no problems fully
utilizing its capacity, the market situation may change in the future. The company will fully utilize
its management's seasoned experience in the storage business in order to establish a strong foothold in the
local community. This will be reached by providing excellent service and offering extra service features like the
heated and well-lit rental units, which will supplement the great location of the storage facility.

5.2 Sales Strategy

Most inquiries will come through the Internet Searches, and we will be fully SEO Optimized and Google First
Page Ranked, with delivery within 24 hours. Proper telephone manners and professional handling of on-site
inquiries are essential. Even though there is an excess of demand over supply, an unfriendly manager or
clumsiness over the telephone will cause needless lost sales.
As is the case with the owners' present self-storage facility in GALT, many sales are directed through the
Internet, who are in constant contact with people on the move and, therefore are most likely to require
temporary storage.
5.2.1 Sales Forecast

Due to the fact that demand has been outstripping supply in this market, Boscontainer Storage may well be
able to rent out all of its new units within the first year of operation. Prices paid for self-storage units reflect
this strong market demand. The ground floor units will rent at $1.40 per sq. ft. per month and the upper
floors, served by an over-sized elevator will rent for $1.20/sq. ft. per month. It is assumed that half of the
units will rent in the first six months of operation. The second half of 2017 will see a further 25% of the total
space rented, leaving the final 25% to be reached in the year 2000. Within these time spans, the growth, for
projection purposes, will be assumed to be straight line, i.e. the first 50% of the total space will be reached in
equal monthly increments during the first six months, and so forth.
The building measures 250 ft. X 100 ft. Another section will be added at one end (40' X 80' =3,200 sq. ft. per
floor) will be reserved for future offices. This leaves total space dedicated to self-storage units of 25,000 sq. ft.
(400 Container Kits). Some space is lost when the partitioning is done. Floor plan "D" suggests a way to
partition an area 200 ft. X 40 ft. Doubled, this is exactly the space available in the Boscontainer building after
deducting the office area. This 16,000 sq. ft. (200' X 40' X 2') would be reduced somewhat to allow
walkway/passages on the sides.
Sales for the first month would be 200 x $150 $30,000. The second month would have $45,000 in sales,
etc.
Many self-storage companies charge administration fees to first-time customers. Deposits are also not
uncommon. In addition to these sources of income, the sale of certain related items such as cardboard boxes,
tape, packing materials, storage containers, plastic mattress covers, etc. can be substantial. However, for
projection purposes, it is assumed that income from these sources will wash out any credit losses.
2017

Sales

Monthly

Sales

by

Year

Sales Forecast
Sales
Unit Rentals
Admin Fees
Other
Total Sales

2017

2018

2019

$320,625
$0
$0
$320,625

$605,625
$0
$0
$605,625

$684,000
$0
$0
$684,000

Direct Cost of Sales

Unit Rentals
Admin Fees
Other
Subtotal Direct Cost of Sales

1999
$0
$0
$0
$0

2000
$0
$0
$0
$0

2001
$0
$0
$0
$0

5.3 Strategic Alliances

An important strategic alliance is the common ownership connection to Boxcredit and BOSCONTAINER By
virtue of this Financial Advisor Manufacturer BOSCONTAINER Sacramento is in a position to DOMINATE the
Portable Container Storage business in Sacramento Valley.
5.4 Milestones

The following table shows the milestones that

Sacramento has established.

Milestones
Milestone
Purchase Land
Erect Building
Acquire Containers
Opening Ads
Brochures/Stationery
Totals

Start Date
09/1/2016
10/1/2016
11/1/2016
12/1/2016
11/1/2016

End Date
6/1/1998
7/1/1998
7/1/1998
12/15/1998
12/15/1998

Budget
$550,000
$89,760
$300,000
$1,000
$6,000
$946,760

Person In Charge
Tim Kruse
Jack Stewart
Kari
Tariq Faridi
Tariq Faridi

Department
Mngmt
Mngmt
Mngmt
Mngmt
Mngmt

6.0 Management Summary

The management of

Sacramento is listed in Table 5.4

6.1 Personnel Plan

Operating hours are planned to be 9 a.m. to 9 p.m. Monday through Sunday.

The manager will work a normal 40 hour week at an annual salary of $35,000. A maintenance man will be
employed at a salary of $24,000. A night watchman will be employed at a salary of $24,000.
Personnel Plan
Manager
Maintenance Man
Night Guard
Other
Total People

2017
$35,000
$24,000
$24,000
$0
3

2018
$35,000
$24,000
$24,000
$0
3

2019
$35,000
$24,000
$24,000
$0
3

Total Payroll

$83,000

$83,000

$83,000

7.0 Financial Plan

A commercial loan needs to be negotiated to finance approximately 90% of the total project costs. A 15-year
mortgage will be applied for with an 8.5% interest rate. First drawdown upon agreement of the seller and
buyer concerning the terms of sale of the building. Last drawdown around the end of the year when all
conversion to self-storage units should be completed. First repayment of principal is planned in November of
2016 with monthly installments of interest and principal to continue until the loan is fully repaid in 2031.