Vision, Mission and Objectives

Team: U14T4
Name: Ankit Patel
(UM15318)
Name:
Ambarish Sarangi (UM15315)

Vision
To be among the top two leading mobile handset manufacturer in the world through
innovation driven by Research and Development.

Mission

To achieve a market share of 20% globally in the next 10 years

To reduce the manufacturing cost of mobile handsets by 10% through
strategic investments and cost-savings through increased efficiency, tax
savings etc.
To introduce new technologies through innovation, R&D and better employee
training
To develop sustainable business practices.

Objectives
Year 0-3

To grow the promotional budget spend by 15% annually to factor in entry to

new market and market growth rate of 10%
To keep increasing the production capacity by 15% annually to keep up with
growing industry
To expand into the Asian market with new production plants

Year 3-6

To invest into R&D 5% of our annual sales revenue to develop new

technologies
To increase the number of employees by 13% annually and increase
efficiency through better training.
To leverage the transfer pricing to increase the production in Asian market.

Year 6-10

To reduce the promotional budget in Asian markets by 5% annually

To invest inti R&D 7% of annual budget
To be among the top two in terms of market share in Asian market

To develop the good practices to make the business sustainable

Objectives (Round-wise)
Roun
d
1

Objective Set

Achievement

Growth in Sales Revenue by

12% globally

Set up of new production

plants in Asia

Development of Technology 2

Introduction of Technology 2
globally, Invest in technology
3 and adding new production
plants in Asia
Development of Technology 3

The sales revenue is expected to increase

by 12% globally with market growing by
10% and introduction of new technology
Setting up 2 new production plants in Asia
to capture the fast growing Asian market by
reducing import prices and leveraging
transfer pricing
To invest 5% of sales revenue annually and
increase the workforce by 13% annually to
develop technology 2
Tech 2 was introduced successfully globally
and new plants were added but due to
budgetary considerations unable to invest
in technology 3
We did invest in Tech 3 and introduced it in
Asia. But we couldnt develop low costs
products for the markets initially owing to
investment and promotion costs.
Reducing the manufacturing cost by
leveraging transfer pricing and utilizing the
lower taxes in Asian markets
Able to introduce technology 3 in Asian
market leading to increase market share.
Globally introduced technology 3 globally to
increase sales revenue and grow market
share
Able to develop new technology and
provided dividends of 2%.

7
8

10

Reducing the manufacturing

cost by 5% and reducing the
cost of handsets
Introduction of technology 3
in the Asian market.
Introduction of Technology 3
in global market
Development of Technology 4
and concentrate on giving
dividends to shareholders
Introduction of Technology 4
in Asia and USA, maximize
the market share

Market share of 20% was achieved globally.