This is a questionnaire for my Business Studies Coursework based on an Ice Cream

Shop which will be opened in Abu Dhabi and therefore I need feedback from (you)
the consumers. Please answer the questions honestly because every tick counts
and therefore it would be re-considered when analysing the data and opening a
successful ice cream shop.
he questionnaire is ONLY 25 questions ;-)
2. Do you like ice cream? (if no then thanks 4 taking your "time" in completing the
questionnaire)
Yes
No
3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1
being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)
4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the
machine 1s e.g 1s at McDonalds)
Soft Hard
Don't Mind....
5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1
being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)
6. Do you like (ice cream) toppings? (if no please go to question 8)
Yes
No
7. If yes, which toppings do you prefer from the list below? (you may choose more
than 1 option)
M&Ms/Smarties
Flake

Sweets
Nuts
Coconut
Marshmallows
Whip Cream Dried Fruits
Sauces: chocolate, toffee, strawberry
8. What do you prefer to have your ice cream in/with? (please only choose one
option)
Cup
Cone
Waffles
Crepe
Other? (please specify)
9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)
10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display
11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)
12. Would you be interested in promotional offers in an ice cream shop? (if no,
please go on2 q 14)
Yes
No
13. If yes, what kind of promotions would most appeal to you as a consumer?
(please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off

Other? (please specify)

14. Which type of promotional adverts catch your eye?

Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores
15. In what way do they appeal to you? (open question- your opinion would be
greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the
new ice cream shop?
Scoop Mania
Scoop of Heaven
Diary King
Ice Cream R Us
Other? (please specify)
17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in
Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry's
Hagan Daz
London Diary
Other? (please specify)
18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)
20. What items would you like sold in an ice cream shop? (please RANK the options
1 being the highest)

Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)
21. Do you think that a play area would be suitable for children in order to attract a
lot of them?
Yes
No
22. As an adult/teenager what choices of furniture, dcor and interior designs would
appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood
23. According to you, what thing are needed to provide a good service to the
customers? (please rank in order which 1's are the most important to you 1 being
the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc....)
24. How much are you willing to pay for a small ice cream cup/cone? (AED =
DHS/DIRHAMS/UAE Currency *if you don't live in Abu Dhabi then imagine it as Rands
or your country's currency)
1-5 AED
6-10 AED
Other? (please specify)
25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)
26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED

16-20 AED
Other? (please specify)
Thanks so much!! (*,)