GIOIA KABEL

{ NEW YORK, NY }

gioia.kabel@yahoo.com | 760.473.9978 | gioiakabel.weebly.com

EDUCATION
TEXAS CHRISTIAN UNIVERSITY | 2012 - 2016

TCU STUDY ABROAD PROGRAMS:

Consumption & Culture Abroad | Peru

International Strategic Communication | London

B.S. Strategic Communication | Public Relations Emphasis

Minor: General Business | GPA: 3.3

EXPERIENCE
AGENCY PRESIDENT
Roxo Agency | Dec 2015 - May 2016
Led the full-service, student-run advertising and public relations agency. Entirely self-sustaining and profitable, Roxo provides a
full menu of strategic communication services to clients in the DFW region and beyond.
Developed Roxo's long-term plans, strategies and goals, helping to improve overall operation and effectiveness.
Oversaw budgets and allocation of resources, and organized agency fundraising opportunities and events.
Served as a resource for 8 different clients and account teams, and conducted performance evaluations and professional growth
workshops.
Ran the agency recruiting process, hiring and training 24 new employees within 5 different departments.
MEDIA RELATIONS INTERN
The Rose Bowl Game, Tournament of Roses | Dec 2015 - Jan 2016
Worked under the media director for the 2016 Rose Bowl Game on the media relations staff, helping with media requests &
overall media operations for game-week events and game day
Produced online content & managed social media accounts for the official Rose Bowl Game during game week practices, media
functions & the 102nd game
Assisted in preparation for and running of all media events including team, player and coach interviews, press conferences, and
Media Day functions for both the Iowa and Stanford football programs
VP OF NEW BUSINESS & ACCOUNT EXECUTIVE
Roxo Agency | Aug - Dec 2015
Identified new potential clients, both businesses and nonprofits, while also responding to incoming inquiries when appropriate.
Pitched the agency & its services to potential business partners, through both selling pitchs and written business proposals
Oversaw, motivated & delegated tasks to the account teams, acting as the liaison with the team & client to maintain a strong and
successful relationship
Put together reports and presentations for the clients, outlining public relations and creative communication strategies
MARKETING & COMMUNICATIONS INTERN
Ross Perot Museum of Nature & Science | Feb 2015 - May 2015
Collaborated directly with the Marketing & Public Relations departments on current events & exhibits, contributing to digital
and social media marketing.
Assisted with museum social media, managing accounts and generating content for posts.
Developed content for online programs, worked on media planning & updated museum CMS
MARKETING & PUBLIC RELATIONS INTERN
The Townsend Team | Summer 2013
Performed project management for both University of California San Diego and Peregrine Semiconductor rebranding projects
Helped manage internal company relations, facilitating weekly meetings & organizing briefings with principal & staff

SKILLS
Highly organized, great communicator, natural leader, competent with the following:
Project Management
Crisis Communication
International Relations

Branding
Event Planning
Public Speaking

Strategic Planning
Teamwork
Event Management

INVOLVEMENT
VICE PRESIDENT OF MEMBERSHIP
Pi Beta Phi Sorority | 2013-2014
Oversaw & led chapter meetings, events and plans for 250 members monthly
Coordinated programming & events fostering sisterhood & community building

Leadership
Business Development
Recruiting