Final Sashi

HOW MUCH CUSTOMER IS SATISFIED WITH THE XIO STORAGE
APPLICATION IN DESKTOP VIRTUALIZATION [VDI]

Summer Internship Report
Submitted to:
XIO TECH-INDIA
Submitted by:
SASHI BHUSHAN
PGDM BATCH: 2013 2015
Roll No. 13059
Calcutta Business School
Report submitted in partial fulfillment of the requirements for the award of Post
Graduate Diploma in Management (2013-2015)
By:
Company Guide:
College Guide:
Mr. Ravi Marathi
Prof. Sanjib Biswas
VP sales, XIO- TECH INDIA
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ACKNOWLEDGEMENT
Some Says Managers are born and some says managers are made. I was also in some
dilemma before commencing my Summer Internship Project. But after the successful
completion of my summer internship project, I came to know that managers are made if they
are guided properly and are motivated to work willingly towards fulfillment of specific goal.
It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well
wishers who have in some way or other contributed in their own special ways to the success
and completion of this summer internship project.
First of all, I express my sage sense of gratitude and indebtedness to my Principal, DR.
Tamal dutta chowdhury of Calcutta Business School, Hyderabad, from the bottom of my
heart, for his unprecedented support and faith that I do the best and his valuable
recommendation and for accepting this project.
I sincerely express my thanks to our lecturer Mr. Sanjib biswas for his valuable guidance
and intellectual suggestions during this project.
Also, I also express my sincere thankfulness to my company mentor Mr. Ravi Marathi
VP SALES XIO-TECH INDIA for their kind advice, suggestions and constant help in a lot of
various ways during project course.
I would be failing in my duty if I dont express my profound gratitude to the entire
respondent who has spent their valuable time to answer the questionnaire.
Last but not the least; I would also like to expand my thanks to all faculty members of
Calcutta business school, Kolkata, who have helped a lot during the course of my project.
Finally, I sincerely express my thanks to all my friends and the Staff members of
Calcutta business school, Kolkata for their support.
Signature: - _________________________
(SASHI BHUSHAN)
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DECLARATION
I, SASHI BHUSHAN student of Calcutta Business School, Hyderabad, hereby declare that
this project report entitled HOW MUCH CUSTOMER IS SATISFIED WITH THE XIO
STORAGE APPLICATION IN DESKTOP VIRTUALIZATION [VDI] for XIO-TECH
INDIA, KOLKATA, is a bonafide record of work done by me during the course of summer
internship project work of PGDM program and all contents and facts are prepared and
presented by me without any bias.
I also declare that it has not previously formed the basis for the award to me for any
degree/diploma associate ship, fellowship or other similar title, of any Institute/Society.
Place:
SASHI BHUSHAN
Date:
EXECUTIVE SUMMARY
Page 3
Desktop virtualization makes an economic promise: reduce the operating costs, and
the operational complexities, of high-functionality desktop environments by replacing
autonomous PCs and their applications with centralized software, delivered on demand to the
desktop. The costs of upgrade management, patch application, security management and
distributed desktop support, the theory goes, disappear in a VDI environment, allowing
stressed IT organizations to provide the functionality users expect with fewer resources, less
hassle and at lower cost. Simply put, VDI maintains or improves the users desktop
experience while significantly reducing the cost and complexity of supporting modern
intelligent desktops. This project is entitled as how much customer are satisfied with the
XIO storage application in desktop virtualization [VDI].Under this project 136 respondents
wore given respond to our questionnaire with full grace.
Some facts and figures found in the survey are:
Total 21 questions were asked in the process to know the satisfactory level of
the customer.
This survey has been done in the three cities of eastern reason.
Cities names are as follows: Kolkata, Bhubaneswar and Patna
Kolkata has 60 respondents, Bhubaneswar has 60 respondents and Patna has
16 respondents.
This survey of customer satisfaction has been done in six different sectors.
Sectors are as follows: financial services, manufacturing, healthcare,
government, retail and education.
Most respondents were from banking sectors means financial services and
almost 60% respondent from financial services and other 40% from different
sectors.
Under this project I have used SPSS (statistical package for social sciences). With the help of
SPSS I tried to calculate the factors which are important for the customer satisfaction and
reliability scales which is considered in the fulfillment of customer satisfaction. The data I got
from SPSS was satisfactory to know the how much customer are satisfied with XIO storage
applications in desktop virtualization [VDI].
VDI environments built on top of conventional frame-based enterprise arrays, with
performance-throttling SAN controllers, are unsuited for VDI environments. These enterprise
arrays simply cant respond to the read/write demand during boot storms, which occur in
many VDI environments multiple times a day: in educational environments, as often as once
an hour. Boot times, for any given desktop, balloon: ten, twenty, even thirty minutes to
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complete a boot cycle for a few dozen, or a few hundred, virtualized desktops. Performance
so poor that users find their working environment suddenly unworkable.
THE CONVENTIONAL SOLUTION:
The solution, as far as conventional enterprise array vendors are concerned is: more storage.
Racks and racks of it. So much storage that VDI becomes more, not less expensive, than
traditional desktops. Experienced VDI practitioners know that traditional enterprise storage
arrays dont work, for VDI implementations. In part, thats why all-flash-arrays and hybrid
storage arrays were invented to manage the storage-intensity of VDI boot storms, login
storms and a greater proportion of write workloads during normal runtime. And, because VDI
environments are the only cost-effective method for supporting the massive differences
between normal runtime and boot storms, more than half the VDI implementations in
production today are supported by flash enabled storage arrays:
But because it makes very little sense to keep user profile data on expensive flash, most
hybrid storage array vendors decided to pair commodity SSDs with low-performance,
commodity hard drives, missing the rest of the VDI storage design problem.
VDI STORAGE ARRAYS:
Have to be as fast when they are full as they are when they are first provisioned. Most
hybrid storage arrays cannot support two hundred let alone five hundred or a
thousand virtual desktops when theyre 90% full, because they are dependent on
the performance of their cheapest integrated component: low-performance,
commodity-grade SATA hard drives.
Cannot have unplanned downtime. When a VDI storage array is down, every desktop
supported by that array is down. Most flash enabled storage arrays either have no
mechanisms for high-availability or like the enterprise arrays require upgrading
the default over-provision capacity to increase reliability, which turns VDI from cost
effective to cost excessive.
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LIST OF FIGURES & TABLES

FIGURES
PAGE
1.1 : question 1 data analysis through table

1.1 : pie chart in%
1.2 : pie chart in%
1.3 : pie chart in%
1.4 : pie chart in %
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1.22 : factor and abbreviation used table
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1.23 : case processing summary

1.24: reliability statistics
1.25 : item statistics
1.26 : item-total statistics
1.27 : summary item statistics
1.28 : scale statistics
1.29 : KMO and Bartletts test
1.22 : screen plot chart
1.30 : total variance explained
1.31 : rotated component matrix
1.32 : factor 1 and 2 table
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CONTENTS
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CONTENTS
PAGE NO.
Chapter 1: Introduction
10-33
1.1: Company Profile
10
1.2: executive team
10-20
1.3: history
20-21
1.4: customers
21-22
1.5: About desktop virtualization
22
1.6: XIO storage application in VDI
22-23
1.7: feature of desktop virtualization
23-25
1.8: benefits of desktop virtualization
25-28
1.9: partners
28-29
1.10: markets
29
1.11: products
30
1.b: Industrial profile
31-34
Chapter 2: Literature review
35-36
Chapter 3: Research methodology
37-38
Chapter 4: Data analysis
39-61
Chapter 5: Findings and conclusion
62-70
Chapter 6: Recommendation
71-73
Annexure
74-80
Page 8
Bibliography
81
Chapter 1: INTRODUCTION
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1.1.
ABOUT A COMPANY:
X-IO is a recognized innovator in the storage industry. The X-IO Intelligent Storage Element
(ISE) systems are based on two decades of invention and investment by veteran storage
industry experts, and deliver unmatched price/performance, reliability and scale for enterprise
and cloud applications and infrastructure. The companys plug-and-perform ISE storage
arrays are customer-proven to accelerate transactional, reporting and business intelligence
applications by a factor of 3X or more; drive extreme performance and scale for virtual
desktop and virtualized server infrastructures; and with five- to seven-year duty cycles, a
super-efficient energy and space profile, and the industrys lowest total cost of ownership
(TCO).
X-IO solutions have been recognized as SQL Server Magazine and Windows IT Pros 2011
Editors Best Gold Medal winners, the 2012 Best of Tech Ed Hardware and Storage
Product and Attendees Pick Awards, and inclusion in CRNs 2012 Data Center 100 List.
1.2.
EXECUTIVE TEAM:
Brian Owen
President & Chief Executive Officer
Brian D. Owen brings to X-IO an extensive track record in growing the value of many
companies through building distribution and value added reseller networks, as well as
through strategic partnerships and alliances. Mr. Owen has previously held several highly
successful CEO positions. As CEO of MapInfo (NASDAQ: MM) he oversaw an IPO that
was 24 times oversubscribed, while his planned IPO at decaling NV triggered a sale to
SunGard (NYSE: SDS). He has also held senior executive positions within Computer
Associates and Oracle. Most recently, Mr. Owen was a general partner with Masthead
Venture Partners where he oversaw early-stage investments in emerging technology-based
companies, many of which became category-defining leaders in high-growth markets. Mr.
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Owen is also a long time Executive Committee member with Boston Colleges Technology
Council and lecturer on entrepreneurship.
David Gustafson
Chief Operating Officer
David Gustafson is instrumental in aligning the engineering, technical marketing,
manufacturing and support functions within X-IO. Formerly Vice President of Engineering at
X-IO, Mr. Gustafson has been tasked with leading the companys new strategy that will
underpin the growing virtualization and SDS opportunity for X-IOs Intelligent Storage
Element (ISE) technology. Mr. Gustafson has been a part of the ISE development group since
2003, coming to the company through the Advanced Storage Architecture group, acquired
from Seagate Technology in November 2007. Prior to that, he worked for four years at
Seagate in a variety of engineering managerial roles, leading efforts to stabilize code, develop
and deliver firmware and design the ISE unit. Before that, he worked as an engineer and
project lead for EMC and Auto diagnose AB in Sweden. Mr. Gustafson holds a Master of
Science degree in computer science from the University of Colorado at Colorado Springs and
a bachelors degree in computer engineering from the University of Dalarna in Sweden.
Gavin McLaughlin
VP, Corporate Marketing
Gavin McLaughlin joined X-IO in 2011 and will be leading all outbound communications at
X-IO including press and analyst relations, core communications, channel and field
marketing, together with strategic alliances. Mr. McLaughlin brings over 25 years of
technical, sales and marketing experience of the storage industry at organizations such as
EMC, HP and Sun Microsystems. Mr. McLaughlin is also a regular speaker with regards to
the use of various storage technologies, implementations and techniques and is based in the
United Kingdom. Mr. McLaughlin holds a Master of Business Administration and Business
Leadership degree from the University of Liverpool.
Ronald George
Vice President, Global Services
Ronald Ron George joined X-IO after 27 years at Hewlett-Packard in the Global Services
and Consulting organizations. While at HP, he served one year assignments in both EMEA
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and Asia-Pacific regions. Mr. George lead a 550 person Technical Solution Center for the
Americas, helped grow and mature a 3,000 person Global Solution Center while living in
Bangalore India, and also lead Supply Chain, Field Services, Project Management, Business
Process Management and Business Intelligence/Analytics teams globally over the years. As
Vice President of Global Services at X-IO, Mr. George oversees Global Solution Center
Operations, Field Services, Global Parts Supply Chain Operations, Customer Training, and
Professional Services. Mr. George holds a Bachelors Degree in Computer Design and
Telecommunications, an MBA Degree in International Business, and is Project Management
Certified through PMI.
David Ornstein
Vice President, US Sales
David Ornstein joined X-IO in 2008 and is responsible for all sales and pre-sales activities
and is instrumental in setting go to market strategies for X-IO. Mr. Ornstein brings over 15
years of sales and sales management experience in the technology industry to X-IO. Prior to
joining X-IO, Mr. Ornstein held various sales and management positions at Compaq and HP
in both the direct and indirect channels. Before that, he held various sales, management, and
consulting positions within the IT industry. Mr. Ornstein holds a BS in Accounting from the
University of Central Florida.
Blair Parkhill
Vice President, Technical Marketing
Blair Parkhill joined X-IO in 2010 and oversees marketing operations, product management,
and solutions development. Mr. Parkhill brings more than 15 years of experience in customerfocused technology solutions and technical marketing. He began his career at X-IO as a
member of the Technical Marketing team and assumed the role of Director of Product
Management. Prior to joining X-IO, Mr. Parkhill was a Master Systems Engineer with
Hewlett-Packards Customer Focused Test team, responsible for understanding, testing, and
delivering application-focused solutions through outbound marketing collateral, training, and
speaking at industry events. Mr. Parkhill also served as the technical team lead and manager
within the Enterprise Backup Solutions division of Compaq Computer Corporation and
Hewlett-Packard. Mr. Parkhill holds a Bachelors degree in Package Engineering from the
Rochester Institute of Technology.
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Roger Walton
Vice President, EMEA
Roger Walton joined X-IO in 2011 and is responsible for all sales and pre-sales activities for
Europe, Middle East and North Africa. Mr. Walton brings more than twenty five years of
experience in sales management, alliances and business development to X-IO, having worked
in Europe and the USA he has a rare understanding of how different countries and markets
have differing needs, cultures and processes. Before X-IO, Mr. Walton was Vice President
EMEA at Triple Point Technology, the leading global provider of solutions for managing
commodities and enterprise risk. He has also held senior operational management roles at
Sinkers, a leader in enterprise communications software, Decision Point Applications, a
package data warehousing provider, Sequent, IBM and HP. Mr. Walton holds a Bachelor of
Engineering (Electronics) from the University of Liverpool, England.
Board of Directors
John D. Beletic
Chairman
John Beletic served as Venture Partner and board member of numerous firms while at Oak
Investment Partners. Prior to Oak, he spent nearly 25 years in senior executive roles
principally as President and Chief Executive Officer of high-growth technology and
communications companies including Tigon, Page Mart and Web link Wireless. Mr. Beletic is
currently Chairman of the Board of I Pass, Inc. (NASDAQ: IPAS) and Lead Director of
Tesco Technologies (NASDAQ: TESS). Previously, he also served on the boards at Scale
Eight and Data Return. Mr. Balletic received a BSBA in Finance summa cum laude from
Xavier University and an MBA with high distinction from the Harvard Business School.
Brian Owen
President & Chief Executive Officer
Brian D. Owen brings to X-IO an extensive track record in growing the value of many
companies through building distribution and value added reseller networks, as well as
through strategic partnerships and alliances. Mr. Owen has previously held several highly
successful CEO positions. As CEO of MapInfo (NASDAQ: MM) he oversaw an IPO that
was 24 times oversubscribed, while his planned IPO at decaling NV triggered a sale to
Page 13
SunGard (NYSE: SDS). He has also held senior executive positions within Computer
Associates and Oracle. Most recently, Mr. Owen was a general partner with Masthead
Venture Partners where he oversaw early-stage investments in emerging technology-based
companies, many of which became category-defining leaders in high-growth markets. Mr.
Owen is also a long time Executive Committee member with Boston Colleges Technology
Council and lecturer on entrepreneurship.
Lerry Gallagher
Director General Partner, Oak Investment Partners
Gerald Gallagher is a General Partner of Oak Investment Partners, a venture capital
partnership. For 30 years, he has been involved with the retail industry, holding positions as
an analyst, manager, and venture capitalist. Before joining Oak in 1987, he was Vice
Chairman of Dayton Hudson Corporation where, during a ten year period, he served in both
operating and staff positions. Prior to 1977 he was the retail industry analyst at Donaldson,
Lufkin & Jenrette. Mr. Gallagher is currently a director of five privately held companies. He
received an undergraduate degree from Princeton University and an MBA from the
University of Chicago.
Ed Glassmeyer
Director General Partner, Oak Investment Partners
Edward F. Glassmeyer is a founding General Partner of Oak Investment Partners. Mr.
Glassmeyer was with Citicorp Venture Capital from 1968 to 1970, followed by The Sprout
Capital Group where he was Managing Partner from 1971 to 1974. Ed led the first round
venture financings in both Shugart Associates (1973) and Seagate Technology (1980).
Shugart Associates was the first floppy disk company later sold to Xerox; Seagate was the
first 5 1/4 hard disk company, and today is an industry-leading disk drive company. Mr.
Glassmeyer has invested successfully in the IT and telecom industries over the last three
decades, and continues to be an active investor in the data storage industry. He graduated
from Princeton University in 1963, served as an officer in the Marine Corps from 1963 to
1966, and received his MBA with distinction from The Tuck School in 1968. Mr. Glassmeyer
was a founding Director of the National Venture Capital Association (NVCA) in 1973, and is
an Overseer of The Amos Tuck School of Business at Dartmouth College.
Board of Advisors
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Stuart Curley
Chief Architect
Stuart has been a Chief Architect/CTO for over 15 years in several industries including
Consulting, Logistics, Telecommunications and Communications. He has led innovation in
all of these fields focusing on introducing disruptive technologies that deliver new value to
their business. He has driven Cloud Strategies into several companies producing significant
change in the way these companies use technology, helping not only to reduce cost but also to
drive more value and a better user experience. Stuart is currently Chief Architect and is part
of the IT leadership team at Alcatel-Lucent.
Bob Eisenberg
Bobs career spans 35 years principally running IT organizations in the manufacturing, retail
and High Technology space. In 1996 he made the jump to an entrepreneurial role and
founded NaviSite; a highly differentiated MSP funded by CMGI. As CEO, Navisite achieved
all of its operational goals over the next four years resulting in a successful IPO in October
1999 rising 89M. Following Navi Site Bob spent three years in the Private Equity sector with
Boston based Alta Communications as an Entrepreneur in Residence. Specific duties were to
assess and advise on potential investment deals, provide guidance to portfolio companies on
all operational and strategic goals and sit on the Boards of several companies. Following the
Alta experience Bob was recruited to assess Venture backed Colubris Networks a wireless
networking company based in Waltham Ma. The company was underperforming in a robust
market place however within 9 months the company completed a turnaround resulting in a
sale to Hewlett Packard.
Currently Bob is working again in the Private Equity space on projects relating to mergers
and acquisitions of cloud companies in addition to working as an active board member on
charitable projects that are of personal interest to him and his wife.
Dale Ford, P. Eng
President and Chief Executive Officer, Hawk Ridge Systems
As the Chief Executive Officer and cofounder of Hawk Ridge Systems, Dale Ford steers the
company toward market leadership, technology innovation, service excellence and n
profitability. With over 20 years in sales and technology management, Dale cofounded
Hawk Ridge Systems in 1996. As the leading solutions provider of 3D design and
manufacturing solutions, Hawk Ridge Systems is recognized as one of the largest Dassault
Systems strategic business partners, and has been awarded the #1 worldwide Solid Works
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leadership position in three of the last six years. With over 160 employees in North America,
Hawk Ridge Systems has 16 offices and training centers in the United States and Canada.
Serving over 12,000 customers in all major business verticals, marquee customers include
Medtronic, IGT, and Electro impact, Terex, Google and Apple. Dale began his career at
SciCan Corp. as a research and development engineer and then moved on to RAND
Worldwide as an Engineering manager in Canada before starting Hawk Ridge Systems. He
holds an engineering degree in Mechanical Engineering from Queens University in
Kingston, Ontario, and is a licensed professional engineer in Canada. Dale is a native of
Ontario, Canada, and moved to the San Francisco Bay Area to start Hawk Ridge Systems in
the mid90s.
Dr. Alastair MacWillson
Global Managing Partner, Security Practice, Accenture
Dr. Alastair MacWillson was formerly the Global Managing Partner within Accentures
global technology consulting business and, for 11 years in this role, has worked with business
and government leaders around the world on critical issues relating to technology strategy
and risk, operational performance and management, cyber and information security, and
critical infrastructure protection. He also served on the leadership council of Accentures
technology service line. Prior to joining Accenture in 2002, Dr. MacWillson was the global
leader of the technology consulting practice in PricewaterhouseCoopers. During his time with
PwC he also had responsibility for the PwC technology venture fund, which had $50m
invested in new business activities, and was also the founder and interim global CEO for be
Trusted, a managed service e-security business of PwC which, after divestment, subsequently
became Cyber Trust. Over the past 22 years Dr. MacWillson has lead technology
transformation and security projects for major organizations such as World Bank, SWIFT,
DTC, CBT, LSE, Boeing, Northrop Grumman, NASA, QinetiQ, BP, Shell, Barclays,
Goldman Sachs, Bank of America, Ericsson, BT, as well as intelligence, security and defense
departments of the UK, US, European, Australian and Indian Governments. He has advised
clients on information and cyber security in the nuclear research and nuclear energy sector
and has worked on projects for the UKAEA and Lawrence Livermore National Laboratory.
Dr. MacWillson has acted as an adviser to a number of governments on technology strategy
critical infrastructure protection, cyber security and counter terrorism and has sat on related
committees for the US and UK governments, the European Commission and the United
Nations.
Prior to moving into consultancy in 1990, Dr. MacWillson worked in government service and
held senior advisory positions on security and risk related strategy with the UK Foreign
Office and, through secondment, with the US State Department. During his government
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career, Dr. MacWillson completed tours of duty in the Middle East, Moscow and Washington
DC as well as working for shorter periods in a variety of other countries. With over 23 years
of experience in information technology, security and applied cryptography, Dr. MacWillson
is internationally recognized as an expert in the field. As such, he is a frequent speaker and
commentator on technology and security issues and his insights have been featured by some
of the top media outlets such as the BBC, CNN, The Wall Street Journal and the Financial
Times. He is also a visiting lecturer on security and technology and has presented on many
programmers with MIT, Georgetown, RHUL, Stanford, Surrey universities and the LBS.
During his career Dr. MacWillson has published many articles and papers on technology and
risk and has authored journals on cyber and information security, risk, cryptography and
cyber terrorism, as well as a widely selling textbook on Hostage Taking Terrorism (McMillan
1992). Dr. MacWillson has a B.Sc. in Physics, Postgraduate Diplomas in Computer Science
and Digital Imaging, a Ph.D. in Theoretical Physics, a D.Phil. in Cryptographic Science and a
Management Diploma from IMD in Lausanne.
Ted Ohr
Senior Director, Solutions Engineering & Technology, VMware, Inc.
Ted Ohr has more than 20 years of experience in the technology industry where he has led
different functions inside of a software company: pre-sales, consulting, engineering,
architecture, and delivery. In his current role as Senior Director of Solutions Engineering &
Technology (SET) for VMware, his focus is to provide thought leadership to all customer
segments around Software Defined Data Center, End User Computing, Hybrid Cloud
Services, and IT Business Management. Prior to this role, he led all aspects of VMware
Professional Services for the Americas with a primary focus around customer satisfaction,
delivery excellence operational discipline, and defining go-to-market strategies in support of
VMwares software business. Ted has led and advised customers on large-scale
implementations, centers of excellence, and IT transformation efforts for Fortune 1,000
enterprises in the Banking, Utility, Retail, and Healthcare industries in the areas of Services
Oriented Architecture (SOA) and Cloud Computing. With a firm foundation in driving
complex, customer-focused solutions, Ted has been at the forefront of IT transformation
through leading services teams within system integrators and enterprise software vendors,
including BEA Systems, Inc. and Oracle Corporation.
Melissa El-Milgny Overbeek
Melissa El-Milgny Overbeek has 20 years of experience in international sales and channel
management strategy at various global IT and networking companies. She has successfully
directed large channel organizations in Europe, Japan and Asia Pacific, and developed
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channel and distribution strategies to deliver channel leverage in these markets. Melissa
started her career at Ingram Micro, a large IT distributor, in Belgium where she held various
management roles and acquired a deep knowledge of channel and distribution leverage and
P&L. From there, she was recruited by Cisco Systems to manage some of their global
distributors and system integrators and would eventually manage their overall distribution
and commercial channels for Europe Middle East and Africa (EMEA). Melissa successfully
held this position until she was reassigned to APJC, where she leveraged her experience to
manage and develop the overall distribution and commercial channel landscape. She was
based in Tokyo, Japan, for three years, and Singapore for another two years. Melissa retired
from Cisco at the end of 2010 to focus on her family and children after a career of extensive
traveling. She is originally from Belgium and holds a BA in Business and Economics from
Rhodes College in Memphis, Tennessee. In addition to English, Melissa speaks French,
Dutch, Italian, German and good notions of Japanese.
Stephen Sicola
Stephen J. Sicola was VP and GM of the Advanced Storage Architecture group for Seagate
Technology. With over 32 years of experience in the storage industry, he was a Compaq
Fellow, former CTO of Storage Works at Compaq and Digital Equipment Corporation. Mr.
Sicola has led developments on several generations of storage arrays, storage architectures,
and software & hardware teams. Mr. Sicola has 50 patents pending or granted in the areas of
storage architecture, RAID, fault tolerance, caching, disaster tolerance, and virtualization. Mr.
Sicola has a BSEE from Stanford University in Electrical Engineering and a masters degree
from NTU in Computer Architecture/Fault Tolerant Computing.
Board of Fellows
Richard Larry
Corporate Fellow
Richard (Richie) Larry is corporate fellow at X-IO, and joined the company in December
2009. Mr. Larry has been in the computer industry for 40 years. He began his career as a
software engineer at Digital Equipment Corporation (DEC), building operating systems and
compilers for the PDP-8 and PDP-11 computers. In 1975, he served as a member of the core
team that defined the VAX computer architecture, and later the implementation team for the
first VAX computer. After joining DECs Storage Business Unit in 1978, Mr. Larry was a key
architect of the Digital Storage Architecture and a key implementer of several of the hardware
and firmware components of the associated product family. He became DECs Storage
Architect in 1990, Storage Technical Director in 1994, and Compaq Computer Corporations
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Storage Technical Director in 1998, where he was responsible for technical oversight of the
entire corporate storage architecture and product line. Prior to joining X-IO, he had been an
independent consultant in the storage industry and a technical advisor to several emerging
storage companies since 2000. Mr. Lary holds 32 patents for his work in processor and
storage system architecture and design, and was awarded a Lifetime Achievement Award at
the Server I/O Conference in January 2000. He also frequently speaks at industry events. Mr.
Larry holds a bachelors degree in mathematics from the Polytechnic Institute of New York
University.
Clark Lubbers
Corporate Fellow
Clark Lubbers has been with X-IO for six years, coming to the company through the
Advanced Storage Architecture group acquired from Seagate Technology in November 2007.
Prior to that, he worked for five years at Seagate as the key architect of the firmware for the
ISE unit. He collaborated with Aristos Logic to define key new features of the ASIC that was
developed for the first ISE platform. His influence extends to all major areas of the firmware
including but not limited to the invention of RAGS, key patents for caching of data, seek
management, performance, RAID, logging, and test infrastructure, and the detailed logic of
the firmware running in the Aristos Logic ASIC, which is referred to as the WARP. Mr.
Lubbers has been in the computer industry for 45 years. He began his career in 1969 as a
Research Assistant at the University of Michigan Computing Center at Ann Arbor,
progressing to a Senior Systems Programmer. In 1982, he started as a Principal Software
Engineer at Digital Equipment Corporation (DEC), architecting components of the Digital
Storage Architecture. He progressed to Senior Member of Technical Staff at COMPAQ,
which merged with DEC. By the time he left Hewlett Packard, which had merged with
COMPAQ, he was the person most responsible for the then current storage flagship product,
the Enterprise Virtual Array, in terms of ideas, inventions, design, and implementation.
Fourteen patents had been filed for the firmware. He was the only person listed as an inventor
on all of them and, in terms of the firmware itself, the most prolific contributor. Mr. Lubbers
is the lead architect and developer for Advanced Development of firmware for future
products and continues to boldly advance the state of enterprise data storage architecture,
while also breaking new ground in basic firmware architecture. A portion of his new RAGS
architecture that greatly advances the art of storage virtualization will be released in the
upcoming iSCSI ISE product. He currently holds 60 patents for his work in basic firmware
and storage system architecture and design. Several more patents are in the process of being
granted, including a key patent for the basis of many possible revolutionary products using
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the software ISE concept. Mr. Lubbers holds a bachelors degree in mathematics from the
University of Michigan at Ann Arbor.
Bill Pagano
Corporate Fellow
AS the Storage Hardware Fellow at X-IO, Bill Pagano is instrumental in developing the
hardware architecture and implementation of the ISE1, ISE2 and ISE3 hardware. Mr. Pagano
has been with X-IO since the Seagate Advanced Storage Architecture group was acquired in
November 2007. Mr. Pagano joined the Seagate ASA division in August 2002 forming the
hardware design team to architect and develop the ISE storage platform. Before that he was a
Member of the Technical Staff at HP, Compaq Computer and Digital Equipment developing
storage hardware for multiple Storage Works products. He specialized in developing high
speed serial links for Fiber Channel and SAS interfaces. He led the hardware design effort on
the Enterprise Virtual Array at Compaq as well worked with the T11 standard committee to
get the SFP transceiver LC connector into the standards. Mr. Pagano holds 5 patents for his
work in storage systems architecture and designs. Mr. Pagano holds a bachelors degree in
electrical engineering from the University of Colorado Boulder.
1.3.
HISTORY:
X-IO was founded as the Seagate Advanced Storage Group in 2002, was acquired by XIOtech in 2007, and today operates independently as X-IO in the same building in which it was
originally founded in 2002. In 2002, Seagate launched a new division, in Colorado Springs,
called the Advanced Storage Architecture Group. The groups mission was to design a postSAN scalable storage array that solved the storage industrys most intractable problem: the
inability of SAN vendors to produce a scalable storage architecture that provided
performance, capacity and reliability, with zero trade-offs. Working out of Seagates deep and
broad knowledge of the storage media market, and employing a team of seasoned storage
industry professionals from Compaq Storage Works, Digital Equipment Corporation (DEC)
and Hewlett-Packard, the group produced, in 2006, the first incarnation of what is today the
X-IO Intelligent Storage Element (ISE). In 2007, Seagates Advanced Storage Architecture
group was spun out and purchased by Minneapolis based XIO-tech. The Advanced Storage
Group remained in Colorado Springs and in 2008 introduced the ISE-1 product line. In 2012,
the company discontinued the XIO-tech line of SAN controllers, shuttered its Minneapolis
operation, moved the headquarters into its Colorado Springs location, and focused
exclusively on development and sales of the ISE product line after the successful launch of
the ISE-2 and Hybrid ISE products in 2011. Today, X-IO has more than 1,200 customers
using over 6,000 first-, and second-generation ISEs for desktop and server virtualization and
Page 20
database application acceleration, inside the enterprise and in the cloud. Recognized for its
unique performance, reliability, and manageability features, the ISE continues to win new
customers, and industry awards. X-IOs storage arrays carry the industrys only five-year nocost warranty, and the industrys only rated-performance-at-rated-capacity guarantee. Asked
to describe their ownership experience, many ISE customers will say: it just works. And
thats exactly what we aim for, for every customer, in every environment.
1.4.
CUSTOMERS:
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1.5.
ABOUT DESKTOP VIRTUALIZATION:
Desktop virtualization, often called client virtualization, is a virtualization technology used to

separate a computer desktop environment from the physical computer. Desktop virtualization
is considered a type of client-server computing model because the "virtualized" desktop is
stored on a centralized, or remote, server and not the physical machine being virtualized.
Desktop virtualization "virtualizes desktop computers" and these virtual desktop
environments are "served" to users on the network. You interact with a virtual desktop in the
same way you would use a physical desktop. Another benefit of desktop virtualization is that
is lets you remotely log in to access your desktop from any location. VDI (Virtual Desktop
Infrastructure -- or Interface) is a popular method of desktop virtualization. This type of
desktop virtualization uses the server computing model, as the desktop virtualization in this
scenario is enabled through hardware and software. VDI hosts the desktop environment in a
virtual machine (VM) that runs on a centralized or remote server.
1.6.
XIO STORAGE APPLICATION IN VDI:
X-IOs hybrid Intelligent Storage Element offers guaranteed performance, guaranteed ratedperformance-at-rated-capacity, and guaranteed reliability. When we invented the first
enterprise-grade hybrid storage array in 2011, we designed it with desktop and server
virtualization front-and-center.
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The Continuous Adaptive Data Placement (CADP) engine in the heart of every hybrid
ISE ensures that the most in-demand data sets are always in our in-built enterprise-grade
SSD tier, no matter what the VDI environments traffic patterns look like.
The ISEs super-fast enterprise-grade hard disk drives deliver between 200% and
400% of the per-spindle performance of other hybrid arrays: the industrys highest
performance levels, and performance levels so robust that many of our customers are able
to support up to 500 desktop VDI environments on our ISE 200 series product, using hard
disk drives alone.
Our dual-redundant, active-active Managed Reliability Controllers (MRCs) and their
patented in-situ remanufacturing capability ensures that failed or failing drives are either
brought back into service, or silently retired-in-place, with zero downtime due to media
problems and no performance impact. Thousands of ISEs, in production since 2008, are
running, right now, without a single hour of unplanned downtime, and without a single
minute spent replacing failed or failing storage media.
Our patented data placement and management algorithms ensure that our arrays
deliver every single IO and every megabyte of throughput we promise, when the array is
empty and when it its 99% full.
Many of the industrys VDI performance high-water marks were set using X-IO hybrid ISEs.
And our customers, report, uniformly, that their VDI environments sail through boot storms,
run as fast when full as they did the first day they were in production, and never, ever, fail.
Set and forget VDI, one of our customers called it. And thats exactly what we were aiming
for, when we invented the first true hybrid ISE in 2011. The VDI storage industry is full of
noise: grandiose undocumented claims, flashy promises and blog-o-rhea. Dont take their
word, or ours, for anything when it comes to storage performance in VDI environments.
Instead, take our fast-when-full challenge. If youre considering any hybrid storage array (or
any traditional enterprise array, for that matter) for your VDI implementation, we guarantee
our ISE 700 series will outperform your favorite hybrid, when full of the intellectual property
your VDI users consume and create, and well demonstrate that for you, at no cost to you, in
a head-to-head bake-off in your VDI test bed.
1.7.
FEATURES OF DESKTOP VIRTUALIZATION:
BUILDING ON THE SUCCESS OF SERVER VIRTUALIZATION

Server virtualization has become a major force for change within IT organizations and
continues to be a top priority for CIOs today. According to Gartner, the majority of server
deployments during 2010 have been virtual, with no signs of slowing down. Gartner predicts
that there will be more server virtualization deployments in 2011 than in 2001 through 2009
combined (Bittman, 2010). With server virtualization now considered a mainstream
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technology, having had many experienced practitioners, it provides the foundation on which
vendors and IT organizations can build their desktop virtualization competency.
STORAGE CONSIDERATION
Server hosted virtual desktop environments can have a significant impact on data center
storage design and operation. Todays storage technologies can support virtual server
environments without difficulty, but may be challenged by the requirements to support a large
number of virtual desktops. Consideration needs to be given to the load characteristics of
virtual desktop environments that tend to create comparatively higher levels of disk access
traffic (IOPS) than that seen with server virtualization. This is particularly evident during
specific times of the day when many virtual desktops are being initialized at the same time,
just like when users arrive to the office and start their traditional computers. Use of storage
technology specifically optimized for desktop virtualization may be required in some cases.
NETWORK CONSIDERATIONS
As with data center storage, the introduction of server hosted virtual desktops can have a
significant impact on both local area network and wide area network configuration.
Depending on the organization and desktop virtualization technology chosen, network
utilization traffic patterns can change significantly. This focus on network performance is
especially relevant in server hosted virtual desktop environments where user experience is
heavily influenced by network latency and available bandwidth. Network bandwidth and
latency monitoring needs to be performed as part of the initial assessment before
implementation and recommendations are made to address shortcomings, if necessary. The
implementation of desktop virtualization may require the introduction of changes to network
quality of service (QoS) settings to prioritize presentation traffic behind real-time voice or
video traffic, but over all other networking protocols may be necessary. Consideration should
also be given to the use of WAN acceleration appliances to improve performance of desktop
virtualization environments and reduce network bandwidth requirements. Changes to data
center backbone architecture and technology, including new VLAN design, and the use of
high-speed backbones, such as the use of 10Gbps Ethernet (10GigE), may be required to
optimize the performance of the infrastructure needed to host virtual desktops. Further
changes to the supporting infrastructure, such as Active Directory Domain Controller
placement, may be needed to address changes in network traffic that will occur due to the
relocation of desktop workloads to the data center. Consider for a moment that the desktop
has essentially migrated from the cubicle or satellite office to the data center. One has to
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consider the traffic behavior and implications when that relocated desktop environment
performs such basic operations as accessing e-mail or logging into the network. The whole
concept of service localization has to be factored into the overall desktop virtualization
design.
DESIGN FOR CONTINUOUS AVAILABILITY
Desktop PC environments represent both a single point of service and a single point of
failure. If a PC fails, its user will be inconvenienced, but the overall impact to business
operations will likely be negligible. As such the design of high availability services for
desktop PCs tends to focus on the supporting infrastructure rather than the desktop PCs
themselves. The transition to server hosted virtual desktops can change this model
significantly. In a server hosted virtual desktop environment, large numbers of users can be
impacted by the failure of critical infrastructure components either through total loss of
service or reduction in capacity. Careful assessment of availability requirements must be
performed and integrated with any proposed design to ensure business requirements can be
delivered based on projected networking and data center failure modes. Use of a virtual
infrastructure distributed across multiple data centers may be needed to deliver against
availability requirements. Fortunately, the skills necessary to design highly available virtual
server environments are readily transferable to virtual desktop environments.
USER PERSONA MANAGEMENT
One of the key challenges of implementing server hosted virtual desktop environments is
ensuring that user expectations around personalization of the environment are appropriately
understood. Requirements differ greatly based on user roles and application types, and will
have far-reaching impact on overall solution design. Consideration needs to be given to the
possibility that an employee may use multiple physical and virtual desktop environments over
the course of a single working day. In complex heterogeneous environments, use of a persona
management solution that can be extended across all endpoint environments, virtualized or
not, is required. Desktop virtualization has spawned a rich ecosystem of vendors focusing on
user persona management. Each solution has strengths and weaknesses and selection of the
most appropriate platform can be difficult. Expert guidance on how to uncover key business
and technical requirements coupled with experienced technical support during deployment
can be a major factor in ensuring trouble-free implementations.
MANAGE THE ENDPOINT
With few exceptions, all server hosted virtual desktop endpoints require management. Even
stateless devices such as thin clients and tablets will require periodic code upgrades. Failure
Page 25
to do so can result in inconsistent application behavior, user experience shortfalls and

frequently cause printing issues.
Management of endpoints takes three forms:
Maintenance of the endpoint operating system to ensure that it is patched and secured
against malware attacks

Updates to the desktop virtualization client software - the level of maturity of desktop
virtualization solutions to date is such that all vendors release frequent updates to
their endpoint software
Definition of rules and policies that control configuration points such as access to
local storage and print services establishing an endpoint management policy can be
challenging, especially when considering the intricacies of integrating with existing
management systems and the greater reach of desktop virtualization solutions.
Services provided to employee home PCs and mobile devices have, until now, been
beyond the reach of most management solutions.
1.8.
BENEFITS OF THE DESKTOP VIRTUALIZATION:
Desktop virtualization is a valuable technology platform and solves several business

problems. With the many benefits desktop virtualization has to offer for an environment,
there are four prominent categories that stand out:
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SIMPLIFIED MANAGEMENT:
All software and hardware upgrades, security policies,application changes ,etc. can be
made in the data center.
It personal are not required to fix individual problem at the end user desktop location.
Less down time, increasing productivity, amongst end user and IT personal
Centralized and simplified backup of desktop, laptop and other client access devices.
ENHANCED SECURITIES:
1. The client is protected from the use of unauthorized software or the

introduction of viruses.
2. Data cannot be copied to a disk or saved to any other location than the server.
3. Centralized process makes it easy to manage and monitor the system.
4. Simplify security, protect intellectual property and ensure data privacy.
INCREASED PRODUCTIVITY:
1. Productivity can be increased by more than 98%, while standard PCs have
long repair times that cause delays and higher cost.
2. System can be virtually preconfigured, packaged and put into operation in
minute.
3. Access the same applications and data from virtually anywhere.
1.9.
PARTNERS:
Reseller partners
We maintain and enhance a network of high impact value-added Reseller Partners that share
our goal to bring leading technologies to market and into companies throughout North
America and beyond. We are committed to grow significantly and quickly by employing best
practices in channel partnering. We recognize that high-caliber resellers are critical to our
success. The solutions you provide play a significant role in X-IOs expansion. You broaden
our reach and increase opportunity. X-IOs commitment to our Reseller Partner Network
assures a benefits-rich program with the resources you need most to boost revenues and
achieve your objectives.
Partnering with X-IO provides several important advantages including:
Leading, innovative solutions

A direct-assist territory sales model that fosters a cooperative selling environment
with X-IO professionals
A best-in-class channel program
Page 28
Compensation plans with substantial upside and margin protection
PLATINIUM PARTNER:
TECHNOLOGY PARTNER:
1.10. MARKETS:
Financial services
Manufacturing
Health care
Government
Retail
Education
Page 29
1.11. PRODUCTS:
ISE STORAGE SYSTEM:

1. ISE 700 series
2. ISE 200 series
3. ISE station x- large scale
ISE SOFTWARE:
Performance monitoring and evaluation is a critical function in any computing
environment but especially important in VDI, Business Intelligence, Data
Warehousing, and Cloud Computing solutions. These environments have performance
requirements that would be considered Super Computing levels just a few years ago.
NETWORK ATTACHED STORAGE:

(NAS) is a pervasive part of any IT infrastructure and enables storage to be delivered
to any client, anywhere, with minimal effort and cost. Additionally, networking
infrastructure is becoming increasingly capable of delivering much higher
performance, with much lower latency, allowing many datacenters to configure their
own file-based storage with the scalable performance, reliability, and availability that
are the well-known requirements for business-critical applications (Tier 1). With these
capabilities and the cost-effective delivery of high performance file-based shared
storage, enterprises are looking for ways to expand the reach of these solutions to
benefit application server clients where traditional performance-handicapped NAS
solutions fell short. An ideal solution is one that can deliver predictable application
accelerating performance; cost effectively and with the highest availabilitythe ideal
solution is the File Storage Controller 2200.
Page 30
1.B. INDUSTRIAL PROFILE: DESKTOP VIRTUALIZATION
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Chapter 2: Literature Review
Literature review, system analysis, application testing, and SME interviews will be used to
collect data and information. Equally large amounts of literature review, and data and system
analysis will be required to adequately frame the problem statement and fully address our
research questions. Application testing and a majority of our interviews have been conducted
on and around our time participating with Trident Warrior 2011. With the knowledge we
acquire through these methods, we will begin to draw conclusions and detail our
understanding on the effectiveness and practicality of VDI onboard naval afloat platforms.
Action Research, concerned to create organizational change and simultaneously study the
process, is best suited for this method of research (Baskerville & Myers, 2004,). Literature
research, prior experience, and system testing onboard WASP will help identify underlying
causes and further develop theoretical assumptions. System analysis of embark able
integration will foster an understanding of current practice and allow for suggestions toward
an improved end state. Action taken, or intervention, will encompass the Trident Warrior
Next Generation Technology (NGT) Virtual Desktop Infrastructure (VDI) for embarkables
efforts.
In-text reference: (2013. Richard Scroggins)
Connor (2004) makes the point that server virtualization is moving from small markets to the
mainstream and that the rate of implementation is steadily increasing. The article also
addresses the race to keep up with processor technology by VMware and others.
As evidence for this, Connor (2004) says, If you look at processor trends, both Intel
And AMD have shifted from increasing the clock speed of their processors to, increasing the
number of processor cores on a single chip," says Michael Mullaney, vice president of
marketing for VMware. "Going forward, you are going to find out that even a two-CPU
server actually has four processors
Connor (2004) says "Virtualization is moving from a niche market into the mainstream,
especially since Microsoft entered the market This makes it clear that this is a project topic
that is worth pursuing. This is a technology that is just now permeating into the main stream
and the future of the technology is leading in a direction of more and more implementation.
This article is very relevant to my project topic because of the statement above and the varied
Page 35
range of topics discussed in the article like VMwares partnerships with Citrix, Dell, HP,
IBM, Oracle and Red Hat.
In-text reference: (Connor, 2004).
Spiegel (2006) makes the case that there is business benefits in application and server
virtualization, Application virtualization is the new fancy trendy name for server-based
computing. However, instead of installing applications on desktops, the applications are
Installed in a server farm for secure, remote access. Server virtualization allows you to take
multiple physical servers and create the same number of virtual servers, or "machines," on
one host physical server. By simplifying the structure and management, the business
Gets a benefit or multiple benefits (Spiegel, 2006) this too supports the assertion that there is
a business benefit to application and server virtualization. This assertion is further associated
by the point that centralizing servers and application onto hypervisors, or rather servers
running a virtual server product, like VMwares ESXi, can give the business several things
That adds value and support the ROI. Those things being; reduced maintenance costs,
reduced hardware costs, reduced licensing cost, reduced administration costs, and increased
disaster recovery security.
In-text reference: Spiegel (2006)
Schultz (2009) looks at the beginnings, present, and future of virtualization. Schultz (2009)
gives this insight, "With information virtualization, an enterprise is able to assemble a single
view, or profile, of a client by bringing together information stored in multiple repositories.
Virtual zing the workspace is the next logical step, Bishop says. While leading edge
enterprises are striving toward this virtual nirvana, the majority of companies are babystepping their way through current-generation virtualization projects. What's next for them is
more about growing the virtual server environment, integrating virtualization across servers,
Storage and the network, extending virtualization to the desktop". Schultz (2009) shows some
of the changes in virtualization technology in the past and is key to my report by helping to
detail and shape the "where did we come from" perspective. However, Schultz (2009) also
gives a sense of where we are going with the technology, specifically the subject of desktop
virtualization.
In-text reference: Schultz (2009)
Page 36
Chapter 3: Research Methodology
Research Objective:How much customer is satisfied with the XIO-TECH storage application in desktop
virtualization [VDI].
Sub objective:
To study and analyze the customer satisfaction of eastern region of XIO storage
application in desktop virtualization.
Almost three cities were asked the questions related to satisfaction of customers in
desktop virtualization.
To know the services of XIO-TECH in desktop virtualization.
How XIO-TECH responses to the customers.
How employees of XIO-TECH behaves with the customers.
Sample Size:Sample size consisted of 136 respondents.

Types of Sampling:The type of sampling done is Convenience sampling.
Data Collection:The data are collected here is from both Secondary and Primary Data.
Secondary data is used to find out about the overall customer satisfaction in desktop
virtualization. It is being collected from different trusted related websites.
Primary data is used to know about the customer satisfaction with the XIO storage
application in desktop virtualization It is being collected through a survey done here by me in
Bhubaneswar, Kolkata and Patna.
Data Collection Instruments:To enable a smooth execution of the research, a questionnaire is prepared to collect
information of the customer satisfaction in Bhubaneswar, Kolkata and Patna. The questions
are incorporated pertaining to various aspects related to the customer satisfaction option and
majorly the customer satisfaction options and reasons related to the desktop virtualization. I
enquired the respondents about their satisfaction level and also using desktop virtualization
habits related to the different categories of sectors.
Page 37
Data analysis:Data analysis has been done on excel sheet.

Reliability scale of data has been done on SPSS.
Factor analysis is done on SPSS.
Area Covered:The survey was done from mainly three major towns in eastern region that is the capital of
Orissa, west Bengal and Bihar.
Target Audience:The motive was to reach to the user of desktop virtualization population of Bhubaneswar,
Kolkata and Patna. In order to achieve this target audience, the list of the customer population
was taken from a finance sector, retail sector, educational sector and manufacturing sector.
Page 38
Chapter 4: Data Analysis
The below data analysis is done on the basis of the responds from the questionnaire, which is
attached at the end of the report.
Question1. How long have you been a customer?
No of years
No of respondent
% of respondent
1 2 years
45
33
8-12 months
30
22
4- 8 months
29
21
1-4 months
17
13
0-1 months
15
11
Table 1.1
customer
1-2years
8-12 months
4-8months
1-4months
11%
33%
13%
21%
22%
Page 39
0-1months
Figure 1.1
INTERPRETATION
Out of the total 136 respondents, 45 of the respondents have been a customer for 1-2years, 30
of the respondents have been a customer for 8-12 months, 29 of the respondent have been a
customer for 4-8 months, 17 of the respondent have been a customer for 1-4 months and 15
of the respondents have been a customer for 0-1 month.
From the above pie chart we are getting data on a percentage basis that is 33% of respondents
have been a customer for 1-2 years, 22% of respondents have been a customer for 8-12
months, 21% of respondents have been a customer for 4-8 months, 13% of respondents have
been a customer for 1-4months and 11% of respondent have been a customer for 0-1 month.
Question2. How professional is XIO- tech?
Professional level
No of respondent
% of respondent
Extremely professional
53
39
Very professional
18
13
Moderate professional
19
14
Slightly professional
26
19
Not at all professional
20
15
Table 1.2
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professional
extremely professional
slightly professional
very professional
not at all professional
moderate professional
15%
39%
19%
14%
13%
Figure 1.2
INTERPRETATION:
Out of the total 136 respondents 53 were saying extremely professional, 18 were saying very
professional, 19 were saying moderate professional, 26 were saying slightly professional, and
20 were saying not at all professional.
From the above pie chart we are getting data on the percentage basis that is 39% of
respondents were saying extremely professional, 13% of respondents were saying very
professional, 14% of respondents were saying moderate professional, 19% of respondents
were saying slightly professional and 15% of respondents were saying not at all professional.
Question3. How convenient is our XIO- TECH to use?
Convenient level
No of respondent
% of respondent
Extremely convenient
32
24
Very convenient
34
25
Moderate convenient
25
18
Slightly convenient
21
15
Not at all convenient
24
18
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Table no 1.3
convenient
extremely convenient
slightly convenient
very convenient
not at all convenient
18%
moderate convenient
24%
15%
18%
25%
Figure no. 1.3

INTERPRETATION:
Out of 136 respondents, 32 of respondents were saying extremely convenient, 34 of
respondents were saying very convenient 25 of respondents were saying moderate convenient
21 of respondents were saying slightly convenient and 24 of respondents were saying not at
all convenient.
respondents were saying extremely convenient, 25% of respondents were saying very
convenient, 18% of respondents were saying moderate convenient, 15% of respondents were
saying slightly convenient and 18% of respondents were saying not at all convenient.
Question4. How well do you feel that our XIO-TECH understand your needs?
Needs level
No of respondent
% of respondent
Extremely well
63
46
Quiet well
17
12
Moderate well
Slightly well
15
11
Not at all
32
24
Page 42
Table 1.4
need level
extremely well
quiet well
moderate well
slightly well
not at all
24%
46%
11%
7%
13%
Figure no 1.4
INTERPRETATION:
Out of 136 respondents, 63 of respondents were saying extremely well, 17of respondents
were saying quiet well, 9 of respondents were saying moderate well, 15 of respondents were
saying slightly well and 32 of respondents were saying not at all well.
respondents were saying extremely well, 12% of respondents were saying quiet well, 7% of
respondents were saying moderate well, 11% of respondents were saying slightly well and
24% of respondents were saying not at all well.
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Question5. Compare to our competitors is our product quality better, worse, or about
the same?
Quality level
No of respondent
% of respondent
A great deal better
57
42
Quite bit better
25
18
Somewhat better
About the same
25
18
Somewhat worse
23
17
Table no 1.5
quality
17%
A great deal better
quite a18%
bit better
4%
42%
somewhat better
18%
Figure no 1.5
INTERPRETATION:
Page 44
about the same
somewhat worse
Out of 136 respondents, 57 of respondents were saying a great deal better, 25of respondents
were saying quite a bit better, 6 of respondents were saying somewhat better, 25 of
respondents were saying about the same and 23 of respondents were saying somewhat worse.
respondents were saying a great deal better, 18% of respondents were saying quite a bit
better, 5% of respondents were saying somewhat better, 18% of respondents were saying
about the same and 17% of respondents were saying somewhat worse.
Question6. Compare to our competitors is our prices higher, lower, or about the same?
Prices level
No of respondent
% of respondent
A great deal better
11
Quite a bit higher
29
21
Somewhat higher
62
46
About the same
17
12
Somewhat lower
17
12
Table no. 1.6
prices
some what higher
quite a bit higher
about the same

a great deal higher
13%
8%
13%
21%
46%
Figure no.1.6
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some what lower
INTERPRETATION:
Out of 136 respondents, 11 of respondents were saying a somewhat higher, 29of respondents
were saying about the same, 62 of respondents were saying somewhat lower, 17 of
respondents were saying quite a bit high and 17 of respondents were saying a great deal
respondents were saying a somewhat higher, 21%of respondents were saying about the same,
46% of respondents were saying somewhat lower, 12% of respondents were saying quite a bit
high and 12% of respondents were saying a great deal higher.
7. Overall, how responsive we have to your questions or concerns about our product?
Responsive level
No of respondent
% of respondent
Extremely responsive
11
Quite responsive
30
22
Moderately responsive
62
46
Slightly responsive
16
12
Not at all responsive
17
13
Table no. 1.7
responsivnes
extremely responsive
slightly responsive
quite responsive
not at all responsive
8%
13%
12%
22%
46%
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moderately responsive
Figure no.1.7
INTERPRETATION:
Out of 136 respondents, 11 of respondents were saying extremely responsive, 30 of
respondents were saying quiet responsive, 62 of respondents were saying moderate
responsive, 16 of respondents were saying slightly responsive and 17 of respondents were
saying not at all responsive.
From the above pie chart we are getting data on the percentage basis that is 8% respondents
were saying extremely responsive, 22% of respondents were saying quiet responsive, 46% of
respondents were saying moderate responsive, 12% of respondents were saying slightly
responsive and 13% of respondents were saying not at all responsive.
Question8. How important are the following product characteristics to you in the
selection of new hardware and software products?
Feature level
No of respondent
% of respondent
Ease of installation
22
16
Quality of documentation
45
33
Compatibility with other 41

standard hardware/software
Software driver support
18
30
Quality of product support
13
10
Table no 1.8
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features
easy of installation
quality of documentation
compatibility with other standard hardware/software
software driver support
quality of product support
13%
30%
7%16%
33%
Figure no. 1.8

INTERPRETATION:
Out of 136 respondents, 22 of respondents were saying ease of installation, 45 of respondents
were saying quality of documentation, 41 of respondents were saying compatibility with
other standard hardware/ software, 18 of respondents were saying software driver support and
10 of respondents were saying quality of product support.
From the above pie chart we are getting data on the percentage basis that is , 16% of
respondents were saying ease of installation, 33% of respondents were saying quality of
documentation, 30% of respondents were saying compatibility with other standard hardware/
software, 13% of respondents were saying software driver support and 8% of respondents
were saying quality of product support.
Question9. Which of the following product have been installed at your worksite or
organization for at least three months?
Product installed
No of respondent
% of respondent
ISE
720
HYBRID
STORAGE ARRAYS
ISE
700
HYBRID
STORAGE ARRAYS
ISE 200 SERIES STORAGE
ARRAYS
ISE SOFTWARE
39
29
41
30
18
13
ATTACHED 30
22
NETWORK
Page 48
STORAGE
Table no. 1.9
product
ISE 720 HYBRID STORAGE ARRAYS
ISE 200 SERIES STORAGE ARRAYS
NETWORK ATTACHED STORAGE
22%
13%
6%

ISE SOFTWARE
29%
30%
Figure no. 9
INTERPRETATATION:
Out of 136 respondents, 39 of respondents were using ISE 720 HYBRID STORAGE
ARRAYS, 41 of respondents were using ISE 700 HYBRID STORAGE ARRAYS, 8 of
respondents were using ISE, 18 of respondents were using ISE SOFTWARE and 10 of
respondents were using network attached storage.
respondents were using ISE 720 HYBRID STORAGE ARRAYS, 30% of respondents were
using ISE 700 HYBRID STORAGE ARRAYS, 6% of respondents were using ISE, 13% of
respondents were using ISE SOFTWARE and 22% of respondents were using network
attached storage.
Question10. if these product installed at your site, please rate it on the criteria below?
Rating level
No of respondent
Page 49
% of respondents
Excellent
45
Very good
34
Good
11
Fair
16
Very poor
30
Table no. 1.10
product installation
excellent
very good
good
22%
fair
very poor
33%
12%
8%
25%
Figure no.1.10
INTERPRETATION:
Out of 136 respondents, 45 of respondents were saying excellent, 34 of respondents were
saying very good, 11 of respondents were saying good, 16 of respondents were saying fair
and 30 of respondents were saying poor.
respondents were saying excellent, 25% of respondents were saying very good, 8% of
respondents were saying good, 12% of respondents were saying fair and 22% of respondents
were saying poor.
Question11. Compare to our competitors where
does XIOTECH rank?
Page 50
Rank level
No of respondent
Rank 1
30
Rank 2
30
Rank 3
27
Rank 4
27
Rank 5
22
Table no. 1.11
ranking among competitors

rank 1
rank 2
rank 3
16%
rank 4
rank 5
22%
20%
22%
20%
Figure no. 1.11

INTERPRETATION:
Out of 136 respondents, 30 of respondents were saying rank 1, 30 of respondents were saying
rank 2, 27 of respondents were saying rank 3, 27 of respondents were saying rank 4 and 22
of respondents were saying rank 5.
respondents were saying rank 1, 22% of respondents were saying rank 2, 20% of respondents
were saying rank 3, 20% of respondents were saying rank 4 and 22 of respondents were rank
5.
Question12. In thinking about your most recent experience with XIO-TECH was the
quality of customer service you received?
Service level
No of respondent
Page 51
% of respondent
Superior
30
22
Very satisfying
43
32
About average
27
20
Somewhat unsatisfactory
17
12
Very poor
19
14
Table no.1.12
service quality
superior
somewhat unsatisfactory
very satisfactory
very poor
14%
13%
20%
about average
22%
32%
Figure no. 1.12
INTERPRETATION:
Out of 136 respondents, 30 of respondents were saying superior, 43 of respondents were
saying very satisfactory, 27 of respondents were saying about average, 17 of respondents
were saying somewhat unsatisfactory and 19 of respondents were saying very poor.
respondents were saying superior, 32% of respondents were saying very satisfactory, 20% of
respondents were saying about average, 12% of respondents were saying somewhat
unsatisfactory and 14% of respondents were saying very poor.
Page 52
Question13. Why you prefer XIO- TECH?

Preference level
No of respondent
service
31
Quality
46
Image
15
Responsibility
25
All of the above
19
Table no. 1.13
preference
service
reponsibility
quality
all of the above
14%
image
23%
18%
11%
34%
Figure no 1.13
INTERPRETATION:
Out of 136 respondents, 31 of respondents were saying services, 46 of respondents were
saying qualities, 15 of respondents were saying image, 17 of respondents were saying
responsibilitys and 19 of respondents were saying all of the above.
respondents were saying services, 34% of respondents were saying qualities, 11% of
respondents were saying image, 18% of respondents were saying responsibilitys and 14% of
respondents were saying all of the above.
Page 53
Question14. About how long did it take to get any

problem resolved?
Problem resolved level
No of respondent
Immediate resolution
51
Less than a day
29
Between 2 and 3 day
Between 3 and 5 day
19
More than a week
29
Table no 1.14
problem resolved
immediate resolution
between 3 and 5 days
less than a day

more than a week
21%
38%
14%
6%
21%
Figure no. 1.14

INTERPRETATION:
Out of 136 respondents, 51 of respondents were saying immediate resolution, 29 of
respondents were saying less than a day, 8 of respondents were saying between 2 or 3 days,
19 of respondents were saying between 3 or 5 days and 29 of respondents were saying more
than a week.
respondents were saying immediate resolution, 21% of respondents were saying less than a
Page 54
day, 6% of respondents were saying between 2 or 3 days, 14% of respondents were saying
between 3 or 5 days and 21% of respondents were saying more than a week.
Question15. How many times did you have to contact customer service before the
problem was corrected?
Contact level to resolved No of respondent

problem
% of respondent
Once
56
41
Twice
25
18
Thrice
11
More than three times
17
13
Not resolved
27
20
Table no. 1.15
customer service
once
more than three times
twice
not resolved
three times
20%
41%
13%
8%
18%
Figure no. 1.15

INTERPRETATION:
Out of 136 respondents, 56 of respondents were saying once, 25 of respondents were saying
twice, 11 of respondents were saying three times, 17 of respondents were saying more than
three times and 27 of respondents were saying not resolved.
Page 55
respondents were saying once, 18% of respondents were saying twice, 8% of respondents
were saying three times, 13% of respondents were saying more than three times and 20% of
respondents were saying not resolved.
Question16. Are you satisfied with the XIO-TECH

storage application in VDI?
Satisfaction level
No of respondent
Extremely satisfied
20
Moderately satisfied
31
Slightly satisfied
58
Neither satisfied nor 15

dissatisfied
Slightly dissatisfied
12
Table no. 1.16
satisfaction
extremely satisfied
slightly satisfied
slightly dissatisfied
11%
moderately satisfied
neither satisfied nor dissatisfied
9%
15%
23%
43%
Figure no. 1.16

INTERPRETATION:
Page 56
Out of 136 respondents, 20 of respondents were saying extremely satisfied, 31 of respondents

were saying moderately sagtisfied, 58 of respondents were saying slightly satisfied, 15 of
respondents were saying neither satisfied nor dissatisfied and 12 of respondents were saying
not at all responsive.
respondents were saying extremely satisfied, 23% of respondents were saying moderately
satisfied, 42% of respondents were saying slightly satisfied, 11% of respondents were saying
neither satisfied nor dissatisfied and 9% of respondents were saying not at all responsive.
Question17. Did VDI make your system easy

to work and faster?
Easy and faster level
No of respondent
% of respondent
Extremely faster
39
29
Moderately easy
Slightly faster
Slightly easy
Not at all faster and easy
21
25
33
18
16
18
24
13
Table no.1.17
easy to work
extremely faster
slightly easy
moderetely easy
not at all faster and easy
13%
29%
24%
18%
15%
Figure no. 1.17

INTERPRETATION:
Page 57
slightly faster
Out of 136 respondents, 39 of respondents were saying extremely faster, 21 of respondents

were saying moderately easy,25 of respondents were saying slightly faster, 33 of respondents
were saying slightly easy and 18 of respondents were saying not at all faster and easy.
From the above pie chart we are getting data on the percentage basis that is , 29% of
respondents were saying extremely faster, 16% of respondents were saying moderately
easy,18% of respondents were saying slightly faster, 24% of respondents were saying slightly
easy and 13% of respondents were saying not at all faster and easy.
Question18. Overall are you satisfied with the employees at our company?
Employees satisfaction level No of respondent
% of respondent
Extremely satisfied
48
35
23
20
nor 20
17
15
15
25
18
Moderately satisfied
Slightly satisfied
Neither
satisfied
dissatisfied
Slightly dissatisfied
Table no.1.18
employees satisfaction
extremely satisfied
slightly satisfied
18%
15%
15%
35%
17%
Figure no.1.18
INTERPRETATION:
Page 58
Out of 136 respondents, 48 of respondents were saying extremely satisfied, 23 of respondents

were saying moderately sagtisfied,20 of respondents were saying slightly satisfied, 20 of
respondents were saying neither satisfied nor dissatisfied and 25 of respondents were saying
not at all responsive.
From the above pie chart we are getting data on the percentage basis that is, 35% of
respondents were saying extremely satisfied, 17% of respondents were saying moderately
sagtisfied,15% of respondents were saying slightly satisfied, 15% of respondents were saying
neither satisfied nor dissatisfied and 18% of respondents were saying not at all responsive.
Question19. Do you like our company?
Liking level
No of respondent
% of respondent
like a great deal
36
26
moderate 27
20
23
17
Neither like or dislike
28
21
Dislike a little
22
16
Like
a
amount
Like a little
Table no. 1.19
liking the company

like a great deal
like a little
dislike a little
16%
like a moderate amount

neither like or dislike
26%
21%
17%
20%
Figure no.1.19
INTERPRETATION:
Page 59
Out of 136 respondents, 36 of respondents were saying like a great deal, 27 of respondents
were saying like a moderate amount,23 of respondents were saying like a little, 28 of
respondents were saying neither like or dislike and 22 of respondents were saying dislike a
little.
respondents were saying like a great deal, 20% of respondents were saying like a moderate
amount,17% of respondents were saying like a little, 21% of respondents were saying neither
like or dislike and 16% of respondents were saying dislike a little.
Question20. How well did our customer service representative answer your question or
solve your problem?
Customer service
representative level
No of respondent
% of respondent
Extremely level
42
31
Quiet well
Moderate well
32
16
23
12
Slightly well
18
13
Not at all well
28
21
Table no.1.20
customer representative services

extremely well
slightly well
quite well
not at all well
21%
moderate well
31%
13%
12%
24%
Figure no.1.20
Page 60
INTERPRETATION:
Out of 136 respondents, 42 of respondents were saying extremely well, 32 of respondents
were saying quiet well, 16 of respondents were saying moderate well, 18 of respondents were
saying slightly well and 28 of respondents were saying not at all well.
respondents were saying extremely well, 23% of respondents were saying quiet well, 12% of
respondents were saying moderate well, 13% of respondents were saying slightly well and
21% of respondents were saying not at all well.
Question21. How likely is that you would recommend this company to friend or
colleague rate on this basis?
Recommendation level
No of respondent
% of respondents
1 is extremely likely
48
35
2 is moderate like
3 is slightly like
4 is quite likely
5 is not at all
25
19
20
25
18
14
15
18
Table no.1.21
recommending
4 is quiet likely
2 is moderate likely
5th not at alll
18%
35%
15%
14%
18%
Figure no 1.21
Page 61
3 is slightly likely
INTERPRETATION:
Out of 136 respondents, 48 of respondents were saying extremely likely, 24 of respondents
were saying moderate likely, 19 of respondents were saying slightly likely, 20 of respondents
were saying quiet likely and 25 of respondents were saying not at all.
respondents were saying extremely likely, 18% of respondents were saying moderate likely,
14% of respondents were saying slightly likely, 15% of respondents were saying quiet likely
and 18% of respondents were saying not at all.
Chapter 5: Findings and Conclusions
Analysis using SPSS (Statistical Package for the Social Sciences)

In the questionnaire, the following question was asked to find out the major factors that fulfill
the customer satisfaction.
Respondents had to rate the below factors / components on a scale of 1 to 5 with increasing
importance, where 1 means most important and 5 means not important.
(The options have been abbreviated to carry out the factor analysis in SPSS):
FACTORS
ABBREVIATION IS USED
CUSTOMER
PROFESSIONAL
CONVENIENT
NEEDS
CUSTO
PROFE
CONVE
NEE
Page 62
QUALITY
QUA
PRC
RESP
FEAT
PROD
INSTA
COMP
SERV
PRE
PROB
CORR
VDI
EAS
SATIS
COM
SOL
RECOM
PRICES
RESPONSIVE
FEATURES
PRODUCT
INSTALLATION
COMPETITORS
SERVICES
PREFER
PROBLEM
CORRECTED
DESKTOP VIRTUALIZATION
EASY
SATISFIED
LIKE COMPANY
SOLVE
RECOMMEND
Table no. 1.22

Table of Variables for Factors Analysis
Factor analysis is a technique of data reduction where we find out which factors are most
important amongst all.
Firstly, Reliability Analysis in SPSS is done to figure out if the data found in the survey is
reliable or not.
In Reliability Analysis, if the value of Cronbachs Alpha is above 0.6, means it is reliable.
And if the value of Cronbachs Alpha is below 0.6, it will mean that the data found in the
survey is not reliable.
5.1: Reliability Analysis:

Case Processing Summary
N
Valid
136
Cases Excluded 0
Total
136
Table no. 1.23
%
100.0
.0
100.0
Page 63
The above summary shows that, in the Reliability Analysis, all the sample of size 90 were
used and none of the sample were excluded. Here, List wise deletion based on all variables in
the procedure is done.
Reliability Statistics
Cronbach's
Cronbach's
N
Alpha
Alpha Based Items
on
Standardized
Items
.961
.957
21
of
Table no. 1.24

The above reliability statistics in the figure 16.2 shows that the value of Cronbachs Alpha is
0.961. Therefore as the value of Cronbachs Alpha of the sample is more than 0.6 and
hence the sample is highly reliable to carry out a factor analysis in SPSS.
Item Statistics
CUSTOMER
PROFESSIONAL
CONVENIENT
NEEDS
QUALITY
PRICES
RESPONSIVE
FEATURES
PRODUCT
Mean
Std. Deviation
3.0147
3.4265
3.1985
3.3897
3.4412
3.0074
2.9559
3.3529
3.2941
1.50054
1.53783
1.43408
1.70912
1.59520
1.08523
1.24048
1.14523
1.54976
136
136
136
136
136
136
136
136
136
Page 64
INSTALLATION
COMPETITORS
SERVICE
PREFER
PROBLEM
CORRECTED
DESKTOPVIRTUALI
ZATION
EASY
SATISFIED
LIKE COMPANY
SOLVE
RECOMMEND
3.3382
3.1176
3.3456
3.3162
3.3529
3.4706
1.57396
1.35569
1.33544
1.39152
1.60799
1.60527
136
136
136
136
136
136
3.2353
1.11046
136
3.2059
3.3529
3.1838
3.2500
3.3456
1.44077
1.53733
1.45654
1.54320
1.54622
136
136
136
136
136
Table no. 1.25

The above figure of Item Statistics shows mean and standard deviation of the different factors
are considered here. As we can see that the mean of the factors are almost similar which
indicates that customer are well satisfied with the XIO-TECH storage application in desktop
virtualization.
Item-Total Statistics
CUSTOMER
PROFESSIONAL
CONVENIENT
NEEDS
QUALITY
PRICES
RESPONSIVE
Scale Mean if Scale

Item Deleted Variance
if
Item Deleted
65.5809
489.712
65.1691
466.349
65.3971
482.463
65.2059
453.631
65.1544
458.961
65.5882
502.422
65.6397
499.640
Page 65
Corrected
Item-Total
Correlation
.461
.811
.604
.907
.893
.390
.385
Squared
Multiple
Correlation
.429
.716
.560
.892
.865
.334
.401
Cronbach's
Alpha if Item
Deleted
.962
.958
.960
.957
.957
.962
.962
FEATURES
PRODUCT
INSTALLATION
COMPETITORS
SERVICE
PREFER
PROBLEM
CORRECTED
DESKTOPVIRTUALIZ
ATION
EASY
SATISFIED
LIKE COMPANY
SOLVE
RECOMMEND
65.2426
65.3015
65.2574
65.4779
65.2500
65.2794
65.2426
65.1250
496.200
461.397
459.141
475.481
475.937
479.595
459.252
460.110
.491
.882
.903
.765
.769
.673
.881
.869
.420
.877
.873
.745
.671
.610
.847
.843
.961
.957
.957
.959
.959
.960
.957
.957
65.3603
516.454
.096
.396
.965
65.3897
65.2426
65.4118
65.3456
65.2500
478.447
462.052
470.007
464.109
461.493
.667
.880
.798
.843
.883
.601
.997
.735
.834
.997
.960
.957
.958
.957
.957
Table no. 1.26

The above figure of Item Total Statistics shows very important criteria. Here the last
column of Cronbachs Alpha if Item Deleted shows that if we remove one factor or item,
then what will be the effect of that on the Cronbachs Alpha. It shows that out of 21 item if 19
items are deleted individually then chronbach alpha reduces but in the case of customer and
desktop virtualization the chronbach alpha is increasing so we can say that by deleting these
two items we can make the sample more reliable.
The below two figures gives some more statistical summaries:

Summary Item Statistics
Mean
Item Variances
Inter-Item
Covariances
Inter-Item
Correlations
Maximu
m
2.921
Range
2.111
Minimu
m
1.178
1.743
Maximum
Minimum
2.480
1.139
-.366
2.375
2.741
-6.481
.403
21
.516
-.220
.998
1.218
-4.540
.057
21
Table no. 1.27

Scale Statistics
Page 66
/ Variance N
Items
.231
21
of
Mean
68.5956
Variance Std.
Deviation
522.554 22.85943
N
Items
21
of
Table no.1.28
5.2: Factor Analysis

KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
Approx. Chi-Square
Bartlett's
Test
of
df
Sphericity
Sig.
.934
3247.539
210
.000
Table no. 1.29

The above figure of KMO and Bartlett's Test tells us whether the sample size is adequate for
factor analysis or not. Here as the value of Kaiser-Meyer-Olkin Measure of Sampling
Adequacy is .934, which is above .6, therefore, the sample size is adequate for factor
analysis.
Page 67
Figure 1.22
Here, the screen plot tells us the position of the components (principal). The components with
higher Eigen value in most important.
Page 68
Table no.1.30
In the above figure of Total Variance Explained, it is observed that total two factors have
been obtained. The component column shows the no. of factor. Also, by looking at the table,
if we see the Rotation Sum of Squared Loadings, it tells us how many factors has been
extracted and it also tells us the variance explained by each factor. It shows in the figure that,
Factor 1 is able to explain 58.285 % variance, Factor 2 is able to explain 7.087 % variance
and factor 3 is able to explain 5.786% variance. Which means Factor 1 is more effective in
explaining the variance.
Cumulatively, these factors are able to explain 71.158 variance.
Rotated Component Matrix

Page 69
CUSTOMER
PROFESSIONAL
CONVENIENT
NEEDS
QUALITY
PRICES
RESPONSIVE
FEATURES
PRODUCT
INSTALLATION
COMPETITORS
SERVICE
PREFER
PROBLEM
CORRECTED
DESKTOPVIRTUALI
ZATION
EASY
SATISFIED
LIKE COMPANY
SOLVE
RECOMMEND
Component
1
2
.381
.352
.827
.660
.910
.859
.753
.799
.588
.897
.891
.712
.365
.742
.598
.432
.875
.859
3
.589
-.367
-.850
.665
.893
.824
.819
.895
Table no. 1.31

Rotational Component Matrix, using Extraction Method: Principal Component Analysis and
Rotation converged in 5 iterations, shows us the composition of factors in terms of variables.
We select those variables in the Principal Component which have a value of more than 0.6
The following variables have been taken from the figure in each factors having value more
then 0.6.
Also the factors are mutually exclusive:-
Customer satisfied
professional
Customer who wants more satisfaction in

future
Prices
Page 70
Convenient
Need
Quality
Product
Installation
Competitor
Service
Problem
Corrected
Easy
Satisfied
Like company
Solve
Recommend
Responsive
Table no 1.32
According to the above figure shows the variables included in each factors.
As it is observed in above figures that Factor 1(customer satisfied) explains 58.285 %
variance and Factor 2 (Future Planners) explains 7.087 % variance, therefore, variable
which are falling under customer satisfied, are the most important components according to
the Factor Analysis done here using SPSS.
And also two major types of audiences have come up in this Factor Analysis:1. Peoples need falling in the customer satisfied category, can be fulfilled with
liquidized form of satisfaction and also physical form but liquidized form of
satisfaction will add more value to their choice. These kind of customers are
technically sound when it comes to providing services to the customer. They
keep the knowledge about the market and the condition of the company and on
that basis they rate how well company has provided me services.
2. Peoples need falling in customer who wants more satisfaction in future
category, are those who are typical Indian thinking peoples who buy product
services will be provided on a regular basis because they know company need
us in future. Their needs will be better fulfilled by physical services.
Chapter 6: Recommendations
Page 71
Achieving and maintaining superior customer satisfaction is a continuous process that lasts
throughout the lifespan of the organization. Products and services revolve around customer
demand, evolving technologies and economic impacts. As long as these factors exist,
organization must continuously review and modify their customer strategies to meet and
exceed customer expectations.
Listen
To improve customer satisfaction, the business must understand its customers concerns and
needs. The information can be gathered through customer forums and surveys, as well as
through the interactions that occur during normal transactions. Use the comments and
concerns to ascertain ways the business can achieve a better response. Gather ideas various
individuals within the business to gain an insight on how the potential adjustments will
impact the customer and the company.
Training
Effective customer service and sales is the first step toward customer satisfaction. Employees
should be thoroughly trained on their products and services, and able to confidently answer
questions and converse on the products. Implementing training and continuous education
programs are very effective methods for improving and maintaining customer satisfaction.
Responsiveness
The evolution of technology has made customer support more than just a phone service.
Many modern businesses provide their customers with multiple customer service options,
including live chat, email and video conferencing. Although traditional phone support
remains, implementing multiple lines of communication improves the businesss
responsiveness which, ultimately, improves customer satisfaction.
Effective Website
Beloit Colleges 2015 Mindset List explains that this new set of upcoming professionals have
always had access to the internet and often evade businesses with uninformative websites, or
no websites at all. These generations of purchasers, as well as the other millions of internetsavvy users, often prefer to look toward the businesss website for information and answers
before reaching out to the company. Implement a thoroughly-versed website for your
business and include a frequently asked questions section that addresses the most common
concerns and questions posed by your customers.
With the help of the two types of the audience that has come up in the Factor Analysis, if
considered strategically and if planed well can add a lot of value to their organization as the
product can be designed accordingly. The two major types of audiences that have come up in
the Factor Analysis are:-
Page 72
1. Peoples need falling in the customer satisfied category, can be fulfilled with
liquidized form of satisfaction and also physical form but liquidized form of
satisfaction will add more value to their choice. These kind of customers are
technically sound when it comes to providing services to the customer. They
keep the knowledge about the market and the condition of the company and on
that basis they rate how well company has provided me services.
2. Peoples need falling in customer who wants more satisfaction in future
category, are those who are typical Indian thinking peoples who buy product
services will be provided on a regular basis because they know company need
us in future. Their needs will be better fulfilled by physical services
XIO-TECH has targeted the customer who wants more satisfaction in future. They sell
physical services. They are definitely targeting major customers as the demand for physical
services is more in Indian market. But still if they want to expand their target audience, they
have to also target people who are satisfied customer. Desktop virtualization is one of the
most popular service in the it sector and it has bright future. And physical form of services is
more in demand there so it is a great area for them to expand. But as these respondents in the
survey are proper organizational sector customer it reflects in the factor analysis that satisfied
customer are more important and we have also seen that prices, quality, responsibility,
service etc are high on demand in customer satisfaction.
The following will be great in the eastern region market if considered for any other IT
product is launched and served in proper way:
Income and occupation of the customer is not issue in these markets because all are
organization based customer.
Promoting in the business areas will increase sales. Also the areas where professionals
like software engineers, Doctors, Stock Exchange Brokers, educational sectors are
more should not be ignored.
XIO-TECH will do great in Bihar as the demand for IT product is increasing day by
day and they are also focusing on customer satisfaction level.
Distribution channel has to be strong and more distributors should be added by XIOTECH in Bhubaneswar, Kolkata and Bihar.
As XIO-TECH is not so popular in Bhubaneswar, Kolkata and Bihar aggressive

advertising and promotional activities should be done.
The option of liquidity, if made possible will add a new audience for them and this
audience is matured customer and this audience is also very large.
Page 73
An organization having a plan that can have physical form of services as return and
also that can be liquidized if chosen by the customer with as minimum monthly
services as possible will do exceptionally well in these markets.
And the product should be easily available.
Page 74
ANNEXURE
Questionnaire
Dear Sir/Madam,
_____/_____/________
Date:
I am a student of 2nd year, PGDM course of Calcutta Business School. As a part of my

research study, I am conducting a survey regarding how much customer are satisfied with the
XIO-TECH storage application in desktop virtualization [VDI]. Please take out a little time to
fill up this Questionnaire:
1. How long have you been a customer?

1-2years
8-12 months
4-8months
1-4months
0-1months
2. How professional is XIO- tech?
extremely professional
very professional
moderate professional
slightly professional
not at all professional
3.How convenient is our XIO- tech to use?
extremely convenient
very convenient
moderate convenient
slightly convenient
not at all convenient
4. How well do you feel that our XIO- tech understand your needs?
extremely well
quiet well
moderate well
slightly well
not at all
Page 75
5. Compare to our competitors is our product quality better, worse, or about the same?
A great deal better

quite a bit better
somewhat better
about the same
somewhat worse
6. Compare to our competitors are our prices higher, lower, or about the same?
somewhat higher
about the same
somewhat lower
quite a bit higher
a great deal higher
7. Overall, how responsive we have to your questions or
concerns about our product?
extremely responsive
quite responsive
moderately responsive
slightly responsive
not at all responsive
8. How important are the following product
characteristics to you in the selection of new hardware
and software products?
easy of installation
quality of documentation
compatibility
with
other
hardware/software
software driver support
quality of product support
standard
9. Which of the following product have been installed at

your worksite or organization for at least three months?
ISE 200 SERIES STORAGE ARRAYS
ISE SOFTWARE
NETWORK ATTACHED STORAGE
Page 76
10. If these product installed at your site,please rate it on

the criteria below?
excellent
very good
good
fair
very poor
11. Compare to our competitors where do we rank?

rank 1
rank 2
rank 3
rank 4
rank 5
12. In thinking about your most recent experience with

XIO-TECH was the quality of customer service you
received?
Superior
very satisfactory
about average
somewhat unsatisfactory
very poor
Page 77
13. Why you prefer XIO- tech?

Service
Quality
Image
Responsibility
all of the above
14. About how long did it take to get any problem

resolved?
immediate resolution
less than a day
more than a week
Page 78
15. How many times did you have to contact customer

service before the problem was corrected?
Once
Twice
three times
more than three times
not resolved
16. Are you satisfied with the XIO storage application in

VDI?
extremely satisfied
slightly satisfied
17. Did VDI make your system easy to work and faster?
Page 79
extremely faster
moderately easy
slightly faster
slightly easy
not at all faster and easy
18. Overall are you satisfied with the employees at our

company?
extremely satisfied
slightly satisfied
19.Do you like our company?

like a great deal
like a moderate amount
like a little
neither like or dislike
dislike a little
Page 80
20. How well did our customer service representative

answer your question or solve your problem?
extremely well
quite well
moderate well
slightly well
not at all well
21. How likely is that you would recommend this

company to friend or colleague rate on this basis?
2 is moderate likely
3 is slightly likely
4 is quiet likely
5th not at all
Page 81
Bibliography
Books:
Marketing Management (13th Edition) -
By Philip Kotler, Keller, Koshy and
Jha
Principles of Marketing (11th Edition)
By Philip Kotler and Gary
Armstrong
Marketing research (6th edition)- Naresh k malhotra and satyabhushan
dash
Websites:
http://www.questionpro.com/survey-templates/hardware-product-evaluation
http://www-03.ibm.com/systems/in/info/x86servers/ex5/index.html?csr=apin_stgex52013011&cm=k&cr=google&ct=103EB06W&S_TACT=103EB06W&ck=desktop_applicati
http://www.kovarus.com/downloads/Desktop_Virtualization_Kovarus_White_Paper.pdf
http://www.devonit.com/blog/benefits-of-desktop-virtualization-infographic
http://www.slideshare.net/nunoqueirosalves/desktop-virtualization-customerpresentation#btnNext
http://smallbusiness.chron.com/recommended-strategies-use-improve-customer-satisfaction20723.html
https://www.surveymonkey.com
http://xiostorage.com/
Global Journal of Computer Science and Technology
Page 82
Interdisciplinary
http://www.citrix.com/
Page 83

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HOW MUCH CUSTOMER IS SATISFIED WITH THE XIO STORAGE

APPLICATION IN DESKTOP VIRTUALIZATION [VDI]

Mr. Ravi Marathi

Prof. Sanjib Biswas

VP sales, XIO- TECH INDIA

Calcutta Business School

Calcutta Business School

Calcutta Business School

Some facts and figures found in the survey are:

Calcutta Business School

Calcutta Business School

LIST OF FIGURES & TABLES

1.1 : question 1 data analysis through table

1.16 : pie chart in %

Calcutta Business School

1.23 : case processing summary

Calcutta Business School

1.1: Company Profile

1.2: executive team

1.5: About desktop virtualization

1.6: XIO storage application in VDI

1.7: feature of desktop virtualization

1.8: benefits of desktop virtualization

1.b: Industrial profile

Chapter 2: Literature review

Chapter 3: Research methodology

Chapter 4: Data analysis

Chapter 5: Findings and conclusion

Calcutta Business School

Calcutta Business School

Calcutta Business School

Calcutta Business School

Calcutta Business School

Calcutta Business School

Calcutta Business School

ABOUT DESKTOP VIRTUALIZATION:

Desktop virtualization, often called client virtualization, is a virtualization technology used to

XIO STORAGE APPLICATION IN VDI:

Calcutta Business School

FEATURES OF DESKTOP VIRTUALIZATION:

BUILDING ON THE SUCCESS OF SERVER VIRTUALIZATION

to do so can result in inconsistent application behavior, user experience shortfalls and

against malware attacks

BENEFITS OF THE DESKTOP VIRTUALIZATION:

Desktop virtualization is a valuable technology platform and solves several business

Calcutta Business School

Calcutta Business School

1. The client is protected from the use of unauthorized software or the

Leading, innovative solutions

Calcutta Business School

Compensation plans with substantial upside and margin protection

Calcutta Business School

ISE STORAGE SYSTEM:

NETWORK ATTACHED STORAGE:

Calcutta Business School

1.B. INDUSTRIAL PROFILE: DESKTOP VIRTUALIZATION

Calcutta Business School

Calcutta Business School

Calcutta Business School

Calcutta Business School

Chapter 2: Literature Review

In-text reference: (2013. Richard Scroggins)

Calcutta Business School

Chapter 3: Research Methodology