The views expressed in this presentation are the views of the author and do not necessarily reflect the

views or policies of the Asian Development Bank Institute

(ADBI), the Asian Development Bank (ADB), its Board of Directors, or the governments they represent. ADBI does not guarantee the accuracy of the data included
in this paper and accepts no responsibility for any consequences of their use. Terminology used may not necessarily be consistent with ADB official terms.

Session 4

Alternative non-fare revenue

TOD as sustainable development

East Japan Railway Company Singapore

Hiroyuki Takeshima 11th August 2016

JR-East business group

Operating Area : North-East part of Japan

7,458 Km network
5 routes inter city HSR

Tokyo metro-area network

320Km/h
No fatal accident

Every 2 minutes during

peak hour
Safety & Punctuality

1,665 stations
Big terminal stations space
and land around station
Place for development
17million passengers / day
Huge customer base

TOD

=transit oriented development

as one main pillar of revenue

TOD transit oriented development

TOD transit oriented development

Sapia Tower

ran Tokyo North Tower

Hotel

ran Tokyo South Tower

Office
Office
SC
Office

In-Station business

RAILWAY

The Tokyo Station Hotel

Track record of non fare business

Non fare business

Transport

Non fare ration : %

JR-East groups revenue : billion in US dollar

Societal changes & retail location

Traditional trade

Modern trade
Orchard
prosper

Kampong
remains

1965

1974

Papa Mama store where owner live in Shopping mall as one stop shopping
Super market with wide assortment
Wet market selling perishables
Industry

Primary industry (low income)

*fishery , farming , stock raising

Secondary industry (GDP growth)

*car manufacturing (Thailand 1970 )

House hold
Jobs

Multi generations live together

Self employed

Nuclear family
Employee ( factory/company)

Role of retail Sell necessities of daily life

Customer
House wives by walk

Sell wide variety of standardized

item
Sometimes family outing place by car

Societal changes & requirement for retail

Industry

2ndary industry
3rd industry

House hold Nuclear family

Jobs
Pursue high income
Societal
changes

Seek higher income

Seek higher education
Transportation development

IT , Technology
Knowledge driven
Falling birthrate
Marry later
Single household
* High living cost

Urbanization
Tech age (IOT,SMS)

24/7 connection
Competitive
life style
Customer (behavior) change

More busy
More travel
Shop and dine by myself

Chance for railway company : TOD

Current modern trade

Societal changes

For shoppers

For moving passenger

(family , friends , couple)

=plural

Week end
Shopping mall
as destination
Time consumption
For stock
(For entire week)

Commercial needed
(basically single customer)

24/7 connection
Competitive life
style
Increase of single
person household
More busy
More travel
Shopping by myself

Everyday
(mainly week day)
Shop and dine
on the way to destination
Time saving
For the day

Chance for
Railway company
=TOD
as alternative revenue

TOD in the world

NY grand central , USA

Taipei , Taiwan

St Pancras London , UK

Berlin central , Germany

Raffles place Singapore

Nehru place New Delhi

New transportation nod & Miraina Tower

Shinjuku station (before )

New transportation nod & Miraina Tower

Shinjuku station (after )

New transportation nod & Miraina Tower

In-station shopping mall

Medical floor

TOD as a sustainable development

Challenges of urbanization
- Road congestion , CO2 emission ,
Air pollution

Challenges of modern people

-Very busy life style
( more travel , always e-mail and SMS)

Challenges of railway economy

- Burden of
PT investment and low fare price

Strength of JR-east related TOD

Retail & Restaurants
(Ekinaka )
Apx. 2,000stores

*Directory Management

In-Station SC

(Ekinaka SC)

26 zones

Office
24 Buildings
(280,000 )

Fitness Club
23 facilities

(38 thousand )

Shopping mall
155 SCs

Advertising

(2 million )

Hotel
45 hotels
6,681 rooms

Regional
Revitalization

Suggestion for TOD in ASIAN country

Railway companys self innovation

Long term perspective

Thank you for your attention