SAMPLE OR SUGGESTED CURRICULUM ALIGNED TO OUTCOMES BASED EDUCATION

FOR BACHELOR OF FINE ARTS

PROGRAM SPECIFICATIONS
I.

Program Description

1.1 Degree Name

a. The degree names under this program shall be called BACHELOR OF
FINE ARTS (BFA) in
Visual Communication
Industrial Design
Painting

Sculpture
b. Bachelor in the following areas of Design and Art (BDA) specialization:
Visual Communication
Industrial Design
Painting
Sculpture
Animation
Jewelry
Multimedia
Fashion Design
Package Design

Advertising Arts
Product Design
Studio Arts
Photography
Cinema
Ceramics
Graphic Design
Furniture Design
Textile Design

1.2 Nature of Field of Study

The program is characterized by the process of 1) pursuing aesthetic concerns,
2) using visuals and supplementary sensory devices creatively to translate ideas,
and 3) producing and authoring media and related technologies to express ideas,
communicating messages, and raising opinions to garner actions and/or reactions
from the audience, users or receivers of information.
1.3 Program Objectives (POs)
a.) To provide up to date curricula, instructional methodologies,
physical resources, and a learning environment that is
conducive to the production of new knowledge;
b.) To produce art and design professionals whose creative works
exhibit core Filipino values and high level of competencies
in artistic production; and

c.) To train students who are sensitive to the developments in

the specific field of practice and are committed to lifelong
learning and nation building. Instill understanding of the basic
philosophy and fundamental principles of the multi dimensional
aspects of architecture, and the direct relationship between man
and his environment.
1.4 Specific Professions/careers/occupations for graduates
Graduates of the Bachelor of Fine Arts are envisioned to be:
a. painters, sculptors, print makers, animators, visual developers, graphic
designers, product designers, web designers, fashion designers,
educators, photographers, package designers, illustrators, cartoonists,
visual merchandisers, exhibition designers, event organizers, advertising
artists, furniture designers, textile designers, art directors, creative
directors, design managers, costume and fine jewelry designers, fashion
stylists, production designers, model makers, layout artists, installation
artists, tattoo artists, shoe designers.
1.5 Allied Fields
Graduates of the Bachelor of Fine Arts can also become art managers, curators, art
critics, conservators, restorers, art historians, account executives, copywriters,
cultural heritage workers, production assistants, art dealers, gallery managers, food
stylists.
2.

Program Outcomes
The minimum standards for the Bachelor of Fine Arts program are expressed in
the following minimum set of learning outcomes:
2.1 Common to all programs in all types of schools
a. The graduates know and manifest heightened consciousness of
Philippine society and culture, serve the interest of the Filipino without
prejudice to foreign influences and are equipped with the ability to adapt
and translate indigenous and traditional art materials and practices with
historical perspective;
b. The graduates discern and creatively apply art and design theories;
c. They are grounded in the basic tools and techniques in visualizing
concepts. They are able to formulate new artistic expressions, explore
and adopt new media in the innovative realizations of art and design
projects;
d. The graduates know and understand art and design history and
contemporary issues as they manifest open-mindedness to varied
schools of thought;
e. The graduates observe best practices and professional ethics in art and
design and are knowledgeable in the interplay of art with the sciences
and can work in a collaborative setting;
f. The graduates have the ability to apply necessary skills in art
management;
g. The graduates respect their cultural and natural environment; and
h. The graduates are motivated towards life-long learning.

2.2 Common Outcomes. The following knowledge, skills, and attitudes (KSAs)
are the outcomes common to all the disciplines:
a. Knowledge of histories and application of theories and principles
for concept-forming. Generates concepts indicating content of
histories, theories in art and design;
b. Knowledge and exploration of materials and processes. Explores
and adopts effective combinations of materials and processes;
c. Visualization of ideas. Articulates ideas into clear visual formats;
d. Organization of visual space. Manipulates elements guided by
creative application based on principles of design;
e. Development
of
psychomotor
skills.
Manifests
ability
to
transform concepts into artworks;
f. Professional
and
ethical
practice
in
art,
design,
and
management. Practices professionalism and good ethics in art,
design, and management towards human development;
g. Respect for cultural and natural environment. Responsible and
informed use of cultural and natural resources;
h. Generation of new knowledge. Conducts research and scholarly
studies in the areas of art and design; and
i. Motivation towards lifelong learning. Predisposed towards
acquiring new knowledge and practices.
2.3 Specific to a sub-discipline and a major
The minimum standards for the undergraduate programs in Fine Arts and
Design are expressed in the following minimum set of learning
outcomes:
a. Advertising - Proficient in the use of art and design devices in developing
communication campaigns through mass media; knowledge of marketing art
and design products and services;
b. Industrial Design - Proficient in the use of art and design devices
in
developing designs for human use and efficient manufacturing;
c. Painting - Proficient in the creation of unique artworks for self expression
using predominantly 2 dimensional media;
d. Sculpture - Proficient in the creation of unique artworks for self expression
using predominantly 3 dimensional media;
e. Multimedia Art - Proficient in the creation of visual materials in combination
with audio and other media using digital technology;
f. Jewelry Design - Proficient in the creation of wearable decorative objects
for personal adornment; and
g. Fashion Design - Proficient in the design and execution of fashion clothing
and accessories.
2.4 Common to a horizontal type as defined in CMO 46 s 2012
For professional institutions: a service orientation in ones
profession.

For colleges: an ability to participate in various types of

employment, development activities, and public discourses
particularly in response to the needs of the communities one serves.
For universities: an ability to participate in the generation of new
knowledge or in research and development projects.
Graduates of State Universities and Colleges must, in addition, have the
competencies to support national, regional and local development plans (RA
7722).
A PHEI, at its option, may adopt mission-related program outcomes that are
not included in the minimum set.

Sample Performance Indicators

Program Outcomes
Knowledge of histories and application of
theories and principles for concept-forming.
Knowledge and exploration of materials and
processes.
Visualization of ideas.
Organization of visual space.

Development of psychomotor skills.

Professional and ethical practice in art,
design, and management.
Respect for cultural and natural environment
Generation of new knowledge.

Sample Performance Indicators

Generates concepts indicating content of histories,
theories in art and design.
Explores effective combinations of materials;
Adopts efficient production processes.
Articulates ideas into clear visual formats.
Manipulates elements based on principles of design;
Constructs shapes and forms in space guided by
theories in art and design.
Manifests ability to transform concepts into creative
works.
Practices professionalism and good ethics in art,
design, and management towards human
development.
Responsible and informed use of cultural and
natural resources.
Conducts research and scholarly studies in the
areas of art and design.

CURRICULUM
I.

Curriculum Description

The curriculum reflects the principles and objectives as stated in Article 1 of

this document. The shift to the OBE provides the standards for a general
framework and direction for HEIs.
Institutions of Visual Arts and Design should be able to plan and
carefully consider the curriculum content of each program offering based on
these minimum standards. The appropriate support in the form of human,
physical, technical, and other resources should enable HEIs to meet their
stated intended outcomes.
II.

Sample Curriculum
1.1. Program of Study
LIST OF SUGGESTED COURSES
The following courses are assigned 3 units with each studio course consisting of 2
lecture hour and 3 studio hours per session twice a week except those with an
asterisk (*) indicating a pure lecture course also assigned 3 units but with 1.5
lecture hours per session twice a week.

FOUNDATION COURSES FOR ALL MAJORS/SPECIALIZATIONS

( 24 units )
1.) Visual Perception
5.)
2.) Visual Communication
6.)
3.) Techniques I
7.)
4.) Techniques II
8.)

Materials I
Materials II
Art History I*
Art History II*

SPECIALIZATION COURSES (66 units)

Bachelor of
Fine Arts
(Painting)

1.) Visual Studies I

2.) Visual Studies II
3.) Techniques III
4.) Techniques IV
5.) Materials I
6.) Materials II
7.) Drawing I
8.) Drawing II
9.) Painting I
10.) Painting II
11.) Advanced Visual Studies I
12.) Advanced Visual Studies II

13.)
14.)
15.)
16.)
17.)
18.)
19.)
20.)
21.)
22.)

Art Workshop I
Art Workshop II
Art Workshop III
Art Workshop IV
Art Theory I*
Art Theory II
Art Seminar I
Art Seminar II
Research Methods
Thesis

Bachelor of
Fine Arts
(Sculpture)

Bachelor of
Fine Arts
(Visual
Communication)

1.) Visual Studies I

2.) Visual Studies II
3.) Techniques III
4.) Techniques IV
5.) Materials I
6.) Materials II
7.) Drawing I
8.) Drawing II
9.) Sculpture I
10.) Sculpture II
11.) Advanced Visual Studies
12.) Advanced Visual Studies II
12.) Advertising Design II

1.)
2.)
3.)
4.)
5.)
6.)
7.)
8.)
9.)
10.)
11.)
12.)

Visual Design I
Visual Design II
Figure Drawing I
Figure Drawing II
Production Methods I
Production Methods II
Design Workshop I
Design Workshop II
Design Workshop III
Design Workshop IV
Advertising Design I
Advertising Design II

13.)
14.)
15.)
16.)
17.)
18.)
19.)
20.)
21.)
22.)

Art Workshop I
Art Workshop II
Art Workshop III
Art Workshop IV
Art Theory I*
Art Theory II
Art Seminar I
Art Seminar II
Research Methods
Thesis

13.) Photography I
14.) Photography II
15.) Production for Electronic
Media I
16.) Production for Electronic
Media II
17.) Professional Seminar
Workshop
(Summer Practicum)
18.) Design Theory*
19.) Visual Verbal Communication
20.) Problems in Visual
Communication
21.) Research Methods
22.) Thesis

Bachelor of
Fine Arts
(Industrial
Design)

1.)

Introduction to Industrial
Design I
2.) Introduction to Industrial
Design II
3.) Drawing Techniques for
Industrial Design I
4.) Drawing Techniques for
Industrial Design II
5.) Materials for Industrial
Design I
6.) Materials for Industrial
Design II
7.) Photography I
8.) Photography II
9.) Intermediate Industrial
Design I
10.) Intermediate Industrial
Design II
11.) Design Theory*

12.) Ergonomics
13.) Package Design I
14.) Package Design II
15.) Systems Design I
16.) Systems Design II
17.) Production Techniques I
18.) Production Techniques II
19.) Professional
Seminar/Workshop
(Summer Practicum)
20.) Special Topics in Industrial
Design
21.) Research Methods
22.) Thesis

* Lecture Courses
ELECTIVES (6 units)
Courses relevant to the program but not listed as a required course.
Components:
A minimum of 161 units is required for graduation with a Bachelor of Fine
Arts, consisting of the following subject areas.

a.) General Education

(1-3)
(4-5)
(6)
(7)
(8-9)
(10-11)
(12)
(13)
(14)
(15)
(16)
(17)

English
Filipino
Literature
Philosophy
Mathematics
Natural Sciences
Economics*
Philippine History
Society & Culture**
Political Science & Governance***
Psychology
Rizal

b.) Program Majors

51 units
9 units
6 units
3 units
3 units
6 units
6 units
3 units
3 units
3 units
3 units
3 units
3 units

96 units
(A list of prescribed professional courses for each major/specialization can be found
in Annex A)
* to include Taxation and Land Reform
** to include Population Education
*** to include Philippine Constitution

b.1. Total units of Core Courses

b.2. Total units of Specialization courses
Specialization courses
Includes Research (3 units),
Thesis (3 units) and,
Practicum (3 units)
b.3. Total units of Elective courses

24 units
66 units

a. Other Courses

14 units

c.1. Physical Education

c.2. NSTP 1 & 2

III.

6 units

8 units
6 units

Sample Curriculum Map

CURRICULUM MAPPING FOR BFA MAJOR IN VISUAL COMMUNICATION
PROGRAM
CURRICULUM
PROGRAM
A
B
C
D
E
F
OUTCOMES
Phil
Theory
Practice
History
Ethics
Mgmt
Society
LIST OF REQUIRED COURSES
CORE COURSES
Visual Perception
O
L
L
O
O
O
Visual
O
L
L
O
O
O
Communication
Techniques I
O
L
L
O
O
O
Techniques II
O
L
L
O
O
O
Materials I
O
L
L
O
O
O
Materials II
O
L
L
O
O
O
Art History I
L
L
O
L
L
O
Art History II
L
L
O
L
L
O
SPECIALIZATION COURSES
Visual Design I
L
L
L
P
P
P
Visual Design II
L
L
L
P
P
P
Figure Drawing I
L
L
L
P
P
P
Figure Drawing II
L
L
L
P
P
P
Production
O
L
L
O
O
O
Methods I
Production
O
L
L
O
P
O
Methods II
Design Workshop
O
L
L
O
O
O
I
Design Workshop
O
L
L
O
O
O
II
Design Workshop
L
L
L
O
O
P
III
Design Workshop
L
L
L
O
O
P
IV
Advertising Design
L
L
L
O
O
P
I
Advertising Design
L
L
L
O
O
P
II
Photography I
P
L
L
O
L
P

Sustain
ability

LLL

O
O

O
O

P
P
L
L
O
O

O
O
O
O
O
O

O
O
O
O
O

O
O
O
O
O

Photography II
Production for
Electronic Media I
Production for
Electronic Media II
Professional
Seminar
Workshop

P
P

L
L

L
L

O
O

L
L

P
P

O
O

O
O

Design Theory
Visual-Verbal
Communication
Problems in Visual
Communication
Research Methods
Thesis

L
P

L
L

P
L

L
O

O
P

O
O

O
O

O
O

L
P

L
P

L
P

P
P

P
P

P
P

P
P

P
P

Legend:
L
P
O

LEARNED: Input is provided and competency is evaluated

PRACTICED: No input provided but competency is evaluated
OPPORTUNITY: No input nor evaluation but opportunity to learn is present

IV.

Sample Means of Curriculum Delivery

Teaching Methodology
Teaching
methods
and
techniques
in
professional
courses
should
be
designed
to
provide
a
quality
teaching/learning
environment
which
will
nurture the creativity and uniqueness of the students while at the same
time
encouraging
them
to
be
sensitive
and
responsive
to
social
development issues. These methods may be in the following forms:
Lecture-discussions
Demonstrations
In situ learning
Use of film and other media
Online based activities
Collaborative learning
Problem based learning
Studio based learning
Role playing
Games
Case study
Research
Mentoring
Modeling
Plenary and group discussions
Program Standards
The following standards are recommended for the optimum delivery of instruction:

a.) A minimum standard of 2 lecture hours and 3 studio hours shall be held
once a week or a maximum of 2 lecture hours and 4 studio hours which
may be equally divided into two sessions every week for each course. This
is to ensure sufficient coverage of subject area, and sufficient time for the
student to devote immediate practical application of the lecture conducted
at each session.
b.) Students of Fine Arts and Design shall be required to undertake an
optimum1study load of 40 hours/week in any given semester, to ensure
that their physical and mental capacities for learning are not

overstretched. Exceptions may be allowed in the case of graduating

students.
c.) Ideally, teacher to student ratio shall not exceed 1:45 to maintain a
sufficient level of quality teaching and learning.

d.) Students shall be provided with course syllabi at the beginning of each
term. Students shall also be informed of their class standing on a
regular basis.
e.) Reading and other reference materials shall be made available on the
basis of acceptable criteria set forth by the academic institution.
Creative use of other instructional materials is encouraged.
f.) A program for evaluating teaching effectiveness specific for the arts,
designed by the CHED Technical Committee in Fine Arts, in consultation
with specific academic institutions and professional organizations, shall
be recommended for implementation in the department/division level.

Terminal Requirements
Research Methods. A student-proposed, faculty supervised research that can
be used to earn initial credits for Thesis.
Thesis.
An
undergraduate
thesis
is
required
to
complete
an
undergraduate
program
in
Fine
Arts
and
Design
regardless
of
the
students major area of specialization.
The thesis has to be successfully
defended before a panel of experts designated by the institution. The
thesis shall consist of a body of visual works grounded on a theoretical
basis
previously
agreed
upon
between
the
thesis
adviser
and
the
student.
Professional
Seminar
Requirement.
The
completion
of
a
professional
seminar/practicum/
workshop
or
summer
practicum
is
required of all undergraduate programs for the completion of a bachelors degree in
Fine Arts and Design prior to admission in senior level courses in those programs. The total
number of hours shall not be less than 150 hours.
The practicum/workshop training of the students should require, among others,
the following:

Notarized Memorandum of Agreement;

Work program as coordinated with the agency/institution;
Daily journal countersigned by agency/institution representative;
Evaluation of office/institution by the students;

 Evaluation of the students by the office/institution; and

Over-all supervision report by faculty in-charge.

V. SAMPLE SYLLBUS
VISUAL PERCEPTION
SCHEDULE/

VENUE

_____________________________________________
NAME

OF

FACULTY

_____________________________________________
A. Course Description:
This course deals with the study of the phenomena of perception and the
concept
of
form
in
the
visual arts.
B. Course Objectives:
By the end of the course, the students should be able to
1. explore the elements of the visual language and develop a new way of seeing;
2. demonstrate how the visual language is employed in the production of art; and
3. develop discipline as an essential tool in creating meaningful art.
C. Course Outline and Timeframe (tentative schedule)

Week Topic
1
Introduction: the visual language and the nature of visual perception;
Line
a. Physical characteristics of line
b. Expressive properties of line
2
Line (continued)
c. Varieties of line
d. Line as related to other elements
3
Shape/Volume/ Mass
a. Evolving shape
b. Varieties of shape
4
Shape/Volume/ Mass (continued)
c. Volume/ Mass
d. Shape/ Form

Texture
a. Type of texture

Texture (continued)
b. Surface finishes

Value
a. Factors affecting value

Value (continued)
b. Descriptive uses of value

PRELIMINARY EXAMINATION: Major plate

10

Value (continued)
c. Expressive uses of value

11

Value (continued)
d. Decorative value patterns

12

Value (continued)
e. Compositional function of value

13

Color
a. Nature of color

14

Color (continued)
b. Physical properties of color

15

Color (continued)
c. Color relationships

16

Color (continued)
d. Factors influencing color perception

17

Color (continued)
e. Color organizations

18

FINAL EXAMINATION: Major plate

D. Required Readings (Textbook)

Kenny, I.E. (2009). Understanding Visual Literacy. Quezon City, Philippines: Anvil Press.
Morioka, A. and Stone, T. (2006). Color Design Workbook. Beverly, Massachusetts: Rockport
Publishers, Inc.
E. Suggested Readings and References
Boucharenc, C. (2008). Design for Contemporary World. Singapore: NUS Press.
Pipes, A. (2009). Introduction to Design. Upper Saddle River, New Jersey: Pearson Prentice Hall.
Wake, W. K. (2000). Design Paradigms. New York: Wiley Press.

F. Course Requirements
All plate requirements must follow the prescribed format;
All are expected to bring drawing tools and materials each meeting;
Plates should be submitted on the given schedule.

G. Grading System
Attendance
Class participation
Minor plates
Midterm examination/plate
Final examination/ plate
Total

10%
10%
40%
20%
20%
100%

ELEMENTS OF ART Grading Rubrics

CRITERIA
5
4

Elements of Art:
Comprehension
of Use in Project
as a Whole

Planning and
Organization of
Work

Effective use
of the
Elements of
Art
throughout
the design
process to
produce a
cohesive end
product;
application of
the Principles
of Art in the
arrangement
of the final
product.
Effective use
of class time;
demonstrates
clear focus
and intent
throughout
the design
process.

Self Reliance and

Initiative

Neat
execution;
exhibits intent
while
recognizing
own
limitation.
Able to
produce
thoughtful
review of
design process
and objective
criticism.
Can be left to
work alone
most of the
time following
instruction.

Safe Use of
Media/
Equipment

Effective
display of
safety when
handling
media/
equipment.

Craftsmanship

Quality of
Evaluation/
Critique/ Review

Reasonable
use of the
Elements of
Art
throughout
the design
process to
produce a
thoughtful end
product; some
evidence of
advance
arrangement
using the
Principles of
Art.
Reasonable
use of class
time;
illustrates
intelligent use
of
modifications
to original
design ideas.
Above average
rendering with
slight
deficiencies
evident in final
project.

Adequate use
of the
Elements of
Art
throughout
the design
process to
produce an
end product;
little evidence
of advance
arrangement
using the
Principles of
Art.

Limited use of
the Elements of
Art throughout
the design
process to
produce an end
product;
No evidence of
advance
arrangement
beyond the
basic concept(s).

Adequate use
of class time;
manages
effort through
the design
process.

Limited use of
class time;
recognize need
for planning in
and throughout
the design
process.

Adequate
degree of skill
achieved.

Shows some
evidence of skill
in limited areas.

Unable to use
the Elements
of Art, as a
whole or in
part,
throughout
the design
process in an
attempt to
produce an
end product;
absolutely no
extensions
beyond the
basic
concept(s).
Off-task for
majority of
class time;
failure to
produce
original plan
or adequately
modify or redesign.
Unable to
recognize own
ability;
hindered by
limitations

Very fair
review with
few areas of
neglect; final
project
reasonably
evaluated.
Needs minimal
supervision
following
instruction.

Adequate
review;
student notes
some areas for
improvement.

Only limited
ability to review
progress and
actions of design
process.

Required no
more
supervision
after
instruction
than might be
expected.
Adequate use
of media/
equipment;
possible safety
violations.

Needed a
disproportionate
amount of the
teachers time
following
instruction.

Reasonable
display of
safety when
handling
media/
equipment.

Poor or wasteful
use of media/
equipment;
unintentional
safety violations.

Unable to
critique own
actions and
progress
during the
design
process.
Unable to
work without
continuous
help from
teacher
following
instruction.
Blatant
disregard for
safety in use
of media/
equipment.

Effective
application of
concepts,
techniques
and/or
processes to
other creative
endeavors.

concepts,
techniques
and/or
processes to
other creative
endeavors.

concepts,
techniques
and/or
processes to
other creative
endeavors.

techniques
and/or
processes to
other creative
endeavors.

concepts,
techniques
and/or
processes to
other creative
endeavors.

Total

Examiners
Review/
Comments/
Final Grade

H. Classroom policies
1. Regular attendance is expected. In case of failure to attend the class session
due
to
unavoidable
circumstance, you are responsible for making up any work missed.
2. Report to class on time and stay during the entire class session.
3. Active participation is expected in every session.
4. In-class activities must be accomplished in class.
5. Observe strictly the schedule for submission of all out of class activities.
6. Feel free to come and consult with the professor regarding problems in assigned work.
7. Observe proper classroom decorum.
8. Intellectual and academic honesty is expected of everyone. Acknowledge all
source
of
information.
Avoid any form of plagiarism.

I. Consultation Hours/
Tue./Thur.: 5-6 pm/ Consultation Room 104

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