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THE CHOICE TO CHANGE FOUNDATION

1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh


Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Contents
1. Who We Are?
2. Long Term Goal
3. Short Term Goal
4. Objectives of C2C

5. Mainstream Projects

Educational Project (EP)

Health and Nutrition Program (HNP)

Foundation/School Building and Fund raising program (SBFRP)

Poverty Alleviation Project (PAP)

Adult Education Project (AP)

6. How Your Contribution Shape Their Lives-Budget 2015


7. Milestones & Achievements
8. We Believe & Hope
9. Our Commitment
10. Our Supporters
11. Some Other Friends Around The Globe

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Who We Are
The Choice To Change (C2C) was founded by Eva Kernova, a citizen of Slovakia resident in the UAE
and Sunil Baroi, a citizen of Bangladesh resident in Dhaka in July, 2010. C2C was endorsed as an official
foundation by the Government Republic of Bangladesh in March, 2013 and registration number is S-11649.
The motto of the founders is to change the lives of poverty-stricken children in the slums of Dhaka by paving
an educational pathway for them to follow.

Long Term Goal


Our vision is to build a healthy environment of education and learning among underprivileged
children, thus stopping the cycle of poverty in the slums of Dhaka, Bangladesh. The aim of The Choice to
Change Foundation is to educate students in Dhaka city. We also aspire to one day touch the hearts and
minds of countless other destitute children all over Bangladesh.

Short Term Goal


Our goal and mission is to bring the best quality of education to the students from the slums of
Dhaka free of charge. C2C solemnly believes that through education with focus on English language, lives will
change for the better. All those who work with C2C, contribute to C2C, volunteer at C2C, etc. have 'chosen
to change' the lives of underprivileged children

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Objectives of C2C
The objectives to be attained by this foundation are as follows:

To undertake and carry out humanitarian programs targeting poor, underprivileged and/or illiterate
people, with a specific focus on children living on the streets and in the slums of Bangladesh.

To set up educational, health, vocational and support programmers and centers for underprivileged
children and their parents throughout Bangladesh.

To raise funds for the Foundation and provide allowances to the children to assist them as well as
their families.

To take up various programs for promotion of literature, fine arts, science and education among the
children.

To arrange/take-on training activities of improved educational programmers for illiterate and semiliterate underprivileged people, for the purpose of increasing their capability to work, in the hopes of
making them self reliant.

To generate awareness regarding the various beneficial programs to be provided by the Foundation.

To give underprivileged children an opportunity to get educated in a clean and safe environment,
giving them the chance to thrive and attain a proper and respectful job in the future.

Through education and training, to raise awareness on primary healthcare, nutrition, cleanliness,
proper sanitation, hygiene, drinking of arsenic-free water etc.

Mainstream Projects
1.

Educational Project (EP)

We provides primary education and the medium of instruction is English, uniforms, school bags,
books, stationeries, basic medical care, daily breakfast and nutritious meals at lunch time. All of these are
providing free of cost to our students.
Name of the Class

Group Name

Nursery
Kindergarten
Grade 1
Grade 2
Grade 3

Sunflower
Lotus & Marigold
Dahlia & Lily
Poppy & Rose
Hibiscus & Jasmine

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Number of Student (2010-2015)

2.

Health and Nutrition Program (HNP)

Health & Hygiene is an essential subject at C2C. Since all C2C students hail from slum areas, it is vital
for them to be more conscious about their bodys cleanliness, oral hygiene, knowledge of eating and drinking
non-contaminated food & water, dressing appropriately, and keeping their environment as sanitary as
possible. This subject also teaches the students about pollution in and around their environment, the negative
effects of littering, and how to take better care of their surroundings. The C2C nurse check daily on the health
status of all the students. She provides medicine for any common allergies or illnesses that she diagnoses. She
also provides vitamin supplements, checks on the basic health of each of the students and warns if any of
children may be suffering from malnutrition. In case of serious illness she will notify Director of Operations
who will be able to release the funds from Emergency Medical Fund and cover all medical bills for treatment.
3.

Foundation/School Building and Fund raising program (SBFRP)

To further develop its activities more effectively and efficiently, The Choice to Change Foundation is
looking to get its own land in order to build its own school. Wasting money on non-sustainable rent instead of
investing such funds on the down payment and a mortgage to eventually own the property in the future is a
much wiser course of action for the foundation, and C2C will try hard to accomplish that. Such a project will
requires a large amount of funds that the foundation currently does not possess. But through the right
fundraising programs in the near future, the foundation hopes to get its own land and build its own school
building.
4.

Poverty Alleviation Project (PAP)

This project is targeting the parents of the children that the foundation works with and other
impoverished slum inhabitants in the general vicinity of the school. The foundation will be looking to
empowering these individuals with self-sustaining incomes, either through the eventual ownership of moneymaking property such as rickshaws, sewing machines, artisan tools etc., which can be used to generate their
own income, or through training and providing jobs at C2C in various fields that the foundation will invest in. It
must be understood that Poverty Alleviation Projects have nothing to do with granting C2C self-sustainability.
They are purely there to help alleviate the impoverished circumstances of the parents of C2C students. For
this reason C2C have already established Poverty Alleviation Fund which is currently providing financial
support to 2 families and one orphaned C2C student.
5.

Adult Education Project (AP)

This project is targeting the parents of the EP students. So that parents realized the importance and
value of the education. Providing basic level education by which the parent can run their daily life effectively
and efficiently and introduce themselves with different types of personal, social, national and international
awareness program.

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

How your contribution shape their lives Budget for 2015

SL
1
2
3
4
5
6
7
8
9
10

Items

USD
14,346.15
24,982.59
8,265.84
2,900.00
5,641.02
21,649.42
8,135.52
1,669.23
8,384.61
2,307.69

School Rent
Teachers' Salary
Supporting Staff Salary
Uniform, Laundry & Hygienic Items
Stationary & Class Materials
Nutrition
Office Staff
Classroom, Office Equipment & Internet
Travel & Transport Expenses
Security
Total =

98,282.07

%
14.597
25.419
8.410
2.951
5.740
22.028
8.278
1.698
8.531
2.348
100

Milestones & Achievements


2013 was The Choice to Change Foundations greatest year to date. The most significant milestone
was the recognition of C2C by the Bangladeshi Government from a social trust to that of a non-profit
foundation. This opened doors to contributions from the business community and other registered
organizations. In the past, noble individuals gave most of our donations, but this year we started gaining
corporate sponsors.
An omen of the blessings of 2013 were first realized when a most generous lady named Aisha
donated over one hundred family aid packages that C2Cs staff prepared and gave out to all of our students
guardians.
Soon thereafter, the British International School of Abu Dhabi (BISAD) through Nord Anglias charity
arm NordStar, was the first educational organization in the UAE to support C2C. What excited us the most
about their support was the concept of children from privileged upbringings doing their bit to support
underprivileged children. BISAD students took part in football tournaments, held school bake sales, and made
tea towels that they sold; in the meanwhile they learned the important life lesson of people giving back to
those less fortunate as themselves. We have even had the privilege to visit BISAD on several occasions to
present and talk about C2C. Just one school made such a huge difference, imagine what many schools could
do. This is when we realized that we needed to start creating a culture of privileged schools helping schools
serving underprivileged students such as those who attend the C2C Elementary School.
Many other blessings were bestowed on C2C because of Abu Dhabi Week Magazines extensive
coverage of C2C throughout 2013; this had made our foundations cause central to the publics eye. Fourteen
articles were written concerning C2C this year and no words can describe the excitement the foundation had
when we were visited by 2 of their reporters in February. We would like to take this opportunity to make a
special mention to Staff Writer Catriona Doherty for her extensive coverage of C2C throughout the year and to
humbly thank the Abu Dhabi Week Magazines management and team for their endless support. Your
priceless contribution has created awareness for our foundation that is felt on a daily basis as more and more
individuals and organizations continually approach C2C. An example of this was the highly successful joint
fundraising football tournament held by Abu Dhabi Week Magazine and Proactive.ae in April 2013.

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Through education a path is paved giving underprivileged children the opportunity to build a better
life for themselves and their families; this is the core mandate of C2C. But 2013 has proven that the
generosity and support of many also allowed us to go beyond education and look after the health and
wellbeing of C2C students. Thanks to the sterling collection efforts of Abu Dhabi Cause Connect during the
Holy Month of Ramadan, we acquired enough powder milk to give all C2C students a full cup as a part of
the C2C Breakfast Program. This focus on nutrition further inspired a group of 5 colleagues and friends in Abu
Dhabi to come together to sponsor C2Cs first ever Lunch Programas well.
Even hotels have come on-board the C2C train and played their role by hosting a fundraiser at their
venue. During the Holy Month of Ramadan, Park Rotana Abu Dhabi collected donations from their guests
during Iftar and hosted C2Cs first Press Dinner, where we were able to present C2C to a multitude of
newspapers and magazines. The spirit of Ramadan was further felt in Dhaka when we had our largest
delegation of 8 supporters from different groups and companies visit the foundation and meet all our students
and staff. During that trip, DMS Global sponsored an Iftar in each of our schools for the children and their
immediate families where more than 300 individuals were fed. Meanwhile CROCS Middle East through their
charity arm CROCS Cares donated shoes to all our smiling students
Recently, CROCS Middle East went further to donate another pair of new shoes for the new academic
year starting in January 2014 as a part of our C2C school uniform. Continuing in this spirit of company
sponsorship, Dubai based Chalhoub Group, through their social responsibility division Chalhoub Impact, also
provided C2C with schoolbags and stationery for all our students to start of the new academic year.
September 2013 saw the start of an educational volunteer program where 3 interns from the
University of South Bohemia stayed and worked at C2C for two months as a part of their study program. Their
time and contributions were very helpful to the foundation and we are looking forward to developing more of
these types of internship and volunteering programs further. This would allow both students and teachers to
come to C2C and provide knowledge, ideas and services, helping us improve the quality of the foundation.
In November, C2C developed a further partnership with DMS Global to help promote this concept of
privileged schools helping underprivileged schools mentioned earlier. Their video production arm DMS
Cybernation visited Dhaka in November to shoot a promotional video about what BISAD and C2C have
accomplished, hoping to encourage other schools to support education where it is most needed. This
production was made possible by Etihad Airways as they provided complimentary tickets to the film crew.
To our greatest delight, just before the end of this year, Al Yasmina School in Abu Dhabi has also taken
the initiative to join our cause as we continue to encourage other schools to follow this trend. The Festive
Fayre fundraiser organized by Friends of Yasmina held in December this year had the most incredible turnout
we had ever seen and was the perfect way for C2C to end off 2013.
Furthermore, 2013 also saw funds allocated to manage medical emergencies at our school and
poverty alleviation projects to help those families that are most destitute in our slum community. This will
give such families the ability to allow their children to focus on education rather than sending them to work at
a young age to help support their dire situation. On another note, throughout the months of 2013, we also
saw the consistent support of Aerobridge Dubai, an NGO that provided and sent in-kind donations to C2C
through its direct partnership with the airline industry.
It is evident that C2C is no longer just providing education to underprivileged children as it had when
the charity was first started. C2C is now an institution that gives back to the surrounding community it works
with. Our biggest challenge is not convincing the parents that their children need an education, but building
up an culture and an understanding to keep these children in school instead of fueling the developing worlds
market for child labor.
The coverage of C2C in the media has led to more and more international visitors. What started with
frequent cabin crew visits on their layovers has now expanded to delegations visiting from abroad. The
foundation intents to continually strengthen this connection with the rest of the world throughout 2014. We

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

are planning regular international delegations throughout the year starting with the first at end of January
when we are expecting another group from the UAE to visit C2C. The second will be during the end of March
where we are looking forward to having a group of teachers visit Dhaka from GEMS Academy Abu Dhabi to
give workshops and share their teaching experiences and expertise with C2Cs teaching staff. Working with a
great initiative Love Volunteers in 2014 will increase the volume of visitors who would be interested to come
for holidays and stay at school for longer than one or two days.
We believe that the key to our success in developing C2C in 2014 and beyond will be the ability to
evolve the way we communicate with our supporters. This is why we will be launching a C2C Items
Sponsorship Program where sponsors can come together with other sponsors to support specific item from
our yearly operational budget which will serve all of children in their education throughout the year. C2C is
about bringing communities together by directly connecting those who benefit from the foundations services
to their contributors.
Lastly, our biggest goal in 2014 will be the registration of C2C in the UAE. We are already established
and legally recognized in Bangladesh and we have started the process for registration in Slovakia to enhance
our ability to raise funds internationally and online. But, UAE has fuelled the growth of C2C from day one and
is home to most of our donors both individual and corporate, so it is only fitting that C2C should one day soon
have legal representation here as well.
Please also note, we were successful to maintain the 97% present status in classroom and students
could speak in English clearly. From the beginning we had motto that, we wanted to make good relationship
with the parents of the students and this year we full fill the footsteps. We completed successful study tours
and cleaning campaign in the slum area and we also raised awareness among the parents though campaign
regarding fire, smoking, chewing pan, family planning/birth control, bad effects of early marriage etc.

We Believe & Hope


The Choice to Change Foundation has been able to strengthen itself, increase its capacity and
develop its confidence, by its previous successful work experiences. The foundation has the belief and
confidence that it is able and capable in implementing a larger and more expansive program in partnership
with the Bangladeshi Government and/or other Non-Government organizations. The foundation has also
learned that it should focus more on the involvement and development of both woman and children in areas
of extreme poverty. In reference to its employees, the foundation has experienced that a skilled, highly
dedicated, committed, and professional team, is vital to ensure the delivery of quality service, which in turn
will bring an effective result for all those the foundation is mandated to help. C2C has also learned that by
giving its employees larger or better incentives, their production level and effort is greatly increased.

Our Commitment
The Choice to Change Foundations main purpose is to educate underprivileged children with the
aim to break the endless cycle of poverty. The foundation chose to change the lives of poverty-stricken
children in the slums of Dhaka. In the course of implementing different programs for these underprivileged
children, C2C has experienced and learned that these children residing the slums have a tremendous
potential and ability, having the same learning power as any other child from a more privileged background
in society.

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Our Supporters

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

Some other Friends around the Globe


API, Aloft, Flash, Glamour Salon, Charitime , Honey Child, Rush Bar, Etihad Spouses
and many more who would like to stay anonymous. Thank you for your charitable and kind
support

We are looking for your kind help and contributions to grow C2C Foundation
bigger so we can help more children around the country. You can make a
change now:

https://www.justgiving.com/thechoicetochange
OR
Standard Chartered Bank
The Choice to Change Foundation
Account Number: 01-1197748-01

THE CHOICE TO CHANGE FOUNDATION


1222 Vatara, Nurer Chala, Nutan Bazar,Badda, Dhaka - 1212, Bangladesh
Mob: (+88) 01736-841-796 / 029840604 Email: info@thechoicetochange.org
www.thechoicetochange.org

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