THE GAMES GROUP

2011 media kit

PC Gamer
CIRC: 158,767*

WINDOWS 7: Great for gamers! StarCraft II hands-on

Youd be smiling
too if you were
the star of our
bone-chilling
undead
issue!

Aion

WoW with
wings?

REVIEWED

NEW!

RESIDENT
EVIL
5
Why the best

Rage
MechWarrior
League of
Legends

version is on PC

World
Exclusive

Napoleon
Total War

REVEALED

LEFT 4
DEAD
Secrets

Little man,
big game

exposed!

men into skeletons!

Zeppelins! Nazi dominatrices! A gun that turns
Whats not to like?

www.pcgamer.com

*Source:
PC Gamer Publisher Statement and
MRI Fall 2009

NUMBER 193

WOLFENSTEIN

NOV 2009

REVIEWED

DISC EDITION

Audience:
3,543,000*

PC Gamer applies in its journalism, the same dedication to

quality which BioWare strives to bring to our fans in games like
Dragon Age: Origins, and Mass Effect 2. Enthusiastic, timely
and well-written, few magazines offer such reliable feedback
and a direct conduit to the most passionate consumers!
Ray Muzyka and Greg Zeschuk,
Co-Founders, BioWare

PC Gamer is the best

selling and most
respected authority on
PC gaming worldwide. It
is the perfect destination
to reach the savvy PC
enthusiast.

As the established authority, PC Gamer

gives readers a monthly dose of major
exclusives, in depth previews, hardhitting reviews, winning strategies,
and easy-to-follow guides to complex
technology. With its cover-mounted DVD
and emerging digital content, it offers
marketing opportunities beyond any print
brand. PC Gamer readers are engaged,
loyal, and influential and they are always
at the forefront of their hobby playing the
latest and greatest games the moment
they are released.

readership statistics

Median age: 37 years old

 pend an average of $1,600 on PC

S
gaming annually; 250% higher than
the average consumer spends on
video games

 7% spend more than 6 hours/week

8
gaming on their PCs

 2% plan to purchase a new PC

5
specifically for gaming in the next 1012 months

 8% have purchased a PC game after

8
reading an article or seeing an ad in
PC Gamer

*Source:
PC Gamer Reader Study, Nielsen 2009: Value of a Gamer, NPD: Entertainment Trends in America

display
rates

4 Color Display

marketplace

1X

3X

6X

12X

24X

36X

1 PAGE

$14.289

$13.972

$13,654

$13,336

$13,019

$12,701

1/2 page

$9,526

$9,209

$8,891

$8,573

$8,256

$7,938

1/4 page

$6,351

$6,033

$5,716

$5,398

$5,081

$4,763

1X

3X

6X

12X

24X

36X

1 PAGE

$8,415

$8,097

$7,780

$7,462

$7,145

$6,827

1/2 page

$4,763

$4,445

$4,128

$3,810

$3,493

$3,175

1/4 page

$2,858

$2,540

$2,223

$1,905

$1,588

$1,270

PREMIUM POSITIONS (4/C ONLY)

special pricing

Inside Front Cover

4/C Rate + 45%

Two Color

4/C Rate -15%

Inside Back Cover

4/C Rate + 40%

Black & White

4/C Rate -20%

Back Cover

4/C Rate + 50%

Inserts

Available upon request

1st 3rd of Magazine

4/C Rate + 15%

Fractionals

May be stacked or banked

Guaranteed Position

4/C Rate + 10%

*Rates are net

closing
print
schedule
disc disc
2011 Issue Space Close Materials Due

print
print
space close Materials Due On Sale

January

12-October

19-October

19-October

26-October

07-December

February

09-November

16-November

16-November

23-November

04-January

March

07-December

14-December

14-Decemer

21-December

01-February

April

04-January

11-January

11-January

18-January

01-March

May

01-February

08-February

08-February

15-February

29-March

SPECIAL #1 N/A N/A

22-February

01-March

12-April

June

01-March

08-March

08-March

15-March

26-April

July

29-March

05-April

05-April

12-April

24-May

August

26-April

03-May

03-May

10-May

21-June

September

24-May

31-May

31-May

07-June

19-July

October

21-June

28-June

28-June

05-July

16-August

special (#2) N/A N/A

12-July

19-July

30-August

November

19-July

26-July

26-July

02-August

13-September

december

16-August

23-August

23-August

30-August

11-October

Holiday

13-September

20-September

20-September

27-September

08-November

*Cancellations will not be accepted after space closing dates

Delivering
Ad Materials
Digitally
All of the following requirements must be
met in order to receive digital file services
from Future US. Any missing information
or deviations from these specs will result
in inaccurate reproduction from your
digital files. Future US will not be held
responsible for errors if files are sent
incorrectly or incompletely.
SUBMITTING ADS
Future US prints all of its publications
using CTP (Computer to Plate) technology
and has eliminated analog film. Please
submit all print ads in our preferred file
format of PDF-X1A.
AD SIZES
All files must be created according to the
correct size specifications (trim, live area,
& bleed dimensions). Call your Future US
Sales Representative for ad sizes. Files will
be returned if sized incorrectly.
PROOFS
SWOP approved color proofs of your
ad must be supplied with your files.
Future US cannot and will not guarantee
accurate color if it does not receive SWOP
approved color proofs. If an ad is sent
electronically, a proof must be mailed.
Files may be accepted without a proof but
no quality or reproduction liability can be
held against Future US in that case.
ELECTRONIC FILE SUBMISSION
Files can be uploaded to our File Transfer
site using the link below, or by linking
from PC Gamers page on our corporate
website www.futureus.com. Please
compress your files (including all support
files noted above) using either Stuffit
or Zip file format. Use the File Transfer
information on next page

REGULAR AD PAGES
Bleed Size
16 1/4 x 10 3/4

Bleed Size
8 1/4" x 10 3/4"

Bleed Size
4 x 10 3/4

Bleed Size
8 1/4 x 5 1/4

Trim Size
16 x 10 1/2

Trim Size
8" x 10 1/2"

Trim Size
3 7/8 x 10 1/2

Trim Size
8 x 5 1/8

Live Area
15 1/2 x 10

Live Area
7 1/2" x 10"

Live Area
3 3/8 x 10

Live Area
7 1/2 x 4 5/8

2 Page Spread

Full Page

1/2 Page Vertical

1/2 Page Horizontal

Bleed Size
16 1/4 x 5 1/4

Bleed Size
5 1/2 x 10 3/4

Bleed Size
2 3/4 x 10 3/4

Bleed Size
3 7/8 x 5 1/4

Trim Size
16 x 5 1/8

Trim Size
5 1/4 x 10 1/2

Trim Size
2 5/8 x 10 1/2

Trim Size
3 3/4 x 5 1/8

Live Area
15 1/2 x 4 5/8

Live Area
4 1/4 x 10

Live Area
2 3/8 x 10

Live Area
3 1/2 x 4 5/8

1/2 Page Spread

2/3 Page Vertical

1/3 Page Vertical

1/4 Page

FILE TRANSFER INFORMATION

http://filetransfer.futureus.com/
User name: ppcgamer
Password: P1ckup0nly

typical
PC GAMER disc
sponsorship
What is in a PC GAMER
Disc Sponsorship?

> Downloadable Demo

A sponsorship can include a combination

of the following items:

> Force Run Trailer

> Trailers &

Other Promo Videos

> BANNER ADS

You can also include a banner ad that

remains at the top of the PC GAMER disc
interface.

> Backing Board

Inside Page

The inside page of the Backing Board

comes with every newsstand issue of PC
GAMER and is designed by PC GAMER.
Please submit high res raw art and our
team will resize and convert as needed.

The force run trailer is displayed full

screen before the PC GAMER Interface
launches. There is only one force run spot
available on each disc.
An escape function will be enabled that
allows the user to exit the video at any
point by pressing any button on their
keyboard or mouse.

Along with the force run and video

billboard spot, you can also run
additional video content if available. We
allow up to several additional spots which
can include featurettes, additional trailer
and/or other miscellaneous promotional
spots.

If you plan to have a playable demo

ready in time to place on the PC GAMER
disc with your sponsorship, we will
accommodate the space. For demo
specs, please check with your PC GAMER
Account Manager, or contact Debra
Guilfoyle.

> LABEL ART

You can also

customize the disc
label. Please submit
high res raw art and
our team will resize
and convert as needed.

> Background Art

The back of the disc menu can be

customized with your games art. Please
submit the desired piece of art for
publication in the following format: PNG
required. PSD acceptable.

PC GAMER disc
open rates

UNIT

COST

FORCE RUN TRAILER

$20,000

TRAILERS & OTHER PROMO VIDEOS

$10,000

DOWNLOADABLE DEMO

$20,000

BANNER ADS

$10,000

DISC ART: LABEL & BACKGROUND (ONLY WITH ANY OF THE ABOVE SPONSORSHIP PURCHASES)
BACKING BOARD INSIDE PAGE (ONLY WITH ANY OF THE ABOVE SPONSORSHIP PURCHASES)
DISC SPONSORSHIP (INCLUDES ALL OF THE ABOVE, PLUS SPECIAL SECTION FOR YOUR TITLE)

$50,000

game
disc
specifications

CAPACITIES

REQUIRED MATERIALS

ftp information:

CD: 650MB (subscriber copies)

DVD: 4.2GB (newsstand copies)

Brief description of each insertion, maximum

550 characters including spaces (hyperlinks
are not supported)
> screen or product shot
JPG, PSD, PNG, BMP
420 x 262 pixels minimum

Upload all materials to the PC Gamer Disc

Uploads directory on or before the materials
deadline
URL: sfftp.futureus.com
User: epcgamer
Password: whynot!

sponsorships

QUESTIONS:

The following space is available with disc

sponsorhips
> interface skin
PNG required, PSD accepted
1016 x 630 pixels minimum

For questions related to any of the above

information, contact:

MATERIALS SPECS
GAME CLIENTS/DEMOS: EXE or selfextracting EXE
VIDEOS: WMV preferred; must meet ESRB
requirements.
> DESCRIPTION
550 characters including spaces maximum
Hyperlinks are not supported
ADS: PDF
BANNER ADS: SWF, JPG, or static GIF
(animated GIFs not supported); WxH:
468x60 pixels. Provide hyperlink URL text
with materials
LABEL : Logos, screenshots, character art;
PSD or JPG; 300 dpi
BACKING BOARD : 8 x 10.25 trim; 8.25 x
10.5 bleed; PDF/X-1a; 300dpi

> Force Run Trailer

FLV only
1016 x 630 pixels minimum
1024 kbps maximum bit rate
30fps recommended frame rate

Debra Guilfoyle, Producer

Future U.S.
4000 Shoreline Court, Suite 400
South San Francisco, CA 94080
Phone: (650) 745-9213
Email: dguilfoyle@futureus.com

Contacts
VP Sales & Marketing
Rachelle Considine
E: rconsidine@futureus.com
T: 650-238-2505
Executive Director, Integrated Sales
Nate Hunt
E: nhunt@futureus.com
T: 415-269-5402
National Sales Manager, Key Accounts
Isaac Ugay
E: iugay@futureus.com
T: 714-381-3419
West Coast Regional Sales Manager
Jen Doerger
E: jdoerger@futureus.com
T: 415-595-9964
West Coast Regional Sales Manager
Ace St. Germain
E: astgermain@futureus.com
T: 650-238-2571
East Coast Regional Sales Manager
Carol Gillard
E: cgillard@futureus.com
T: 646-723-5476
East Coast Regional Sales Manager
Doug Parsons
E: dparsons@futureus.com
T: 646-723-5459
Account Executive
Ashley Kardel
E: akardel@futureus.com
T: 650-745-9229

Future US, Inc.

4000 Shoreline Court
South San Francisco, CA 94080
650-872-1642
www.futureus.com

Ad Coordinator
Jose Urrutia
E: jurrutia@futureus.com
T: 650-238-2498