V I R T U O S I T Y
March 2004
Adresseavisen banks on CCI Europe
On Friday, February 13, 2004,
Adresseavisen, one of Norway’s
premier newspaper publishers,
announced that they intend to
completely overhaul their existing
advertising operations by replacing
their current disparate advertis-
ing systems with a complete CCI
AdDesk Solution – incorporating
CCI AdDesk Sales, CCI AdDesk
Production and integration into
several sophisticated third party
solutions.
Adresseavisen saw the replace-
ment of their advertising system
as an opportunity to invest in a
modern and effective system that
they believe will provide their
entire organization with a plethora
of competitive advantages in the
future.
Mr Asle Vestvik, IT Director at
Adresseavisen, said “CCI AdDesk
gives us a completely integrated
media neutral advertising system
for not only our daily newspaper,
but also our regional newspaper,
local newspapers, and radio, tele-
vision and Internet operations.
We also have a firm belief in CCI
Europe as one vendor who is capa-
ble of being able to bring in such
an optimistic install.”
The system to be installed at
Adresseavisen will see CCI AdDesk
Sales become the main interface
to a host of supporting systems
such as CCI AdDesk Production,
PPI and SuperOffice. All of which
will provide functionality that is
unparalleled in today’s advertising
environment.
“One of the greatest advantages
that we believe the new system
will offer, is providing our custom-
ers with a simple, easy to use Web
environment where they will be
able to handle most ad transaction
News Virtuosity  March – 2004
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S
CCI AdDesk Sales/CCI AdDesk Production
themselves directly via the Web”,
Mr Vestvik stated.
CCI AdDesk Sales is a comprehen-
sive advertising solution designed
to harness the business poten-
tial of advertising departments.
Much more than “just another
ad booking system”, the philoso-
phy of “One order – many ads
– multiple media – single invoice
– fewer errors – greater efficiency
– increased revenue – resulting in
 CCI Marketing – info@ccieurope.com
 All rights reserved
enhanced customer satisfaction”
is appealing to more and more ad
departments as they try to opti-
mize their resources and capitalize
on new business opportunities.
CCI AdDesk Production is a proven
production system that provides
publishers with complete control
over the production process. The
system’s open architecture pro-
vides seamless integration into an
array of CCI Europe’s solutions
and third party systems. In short,
CCI AdDesk Production creates a
completely transparent production
environment and allows advertis-
ing departments to gain a clearer
perspective over every facet of
their operations.
Adresseavisen began their search
for an advertising system several
years ago and put several vendors
through a rigorous selection proce-
dure before eventually committing
to CCI Europe. Elaborating on the
selection process Mr Vestvik stated,
“We sought a vendor who could
compete on functionality, price,
project implementation, reputa-
tion and the like to ensure that
Continues on the next page …
This issue
Adresseavisen .............................................. 1
A Special UK focus .......................................... 3
Out & about ................................................ 7
AdsML ...................................................... 8
Detroit Free Press ......................................... 10
Going on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Coming up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Page 1

Adresseavisen – continued
we found a partner that not only
shared our visions but also one
that would still be committed to
achieving those goals even after
the sales process was complete.”
As the advertising environment
becomes increasingly competitive,
finding a system that improves
efficiency, allows for new prod-
ucts to be quickly developed and
implemented, whilst improving
sales across the organization is
essential for delivering a return on
investment.
Adresseavisen thoroughly exam-
ined CCI Europe’s ability to deliver
a system that starts to deliver a
return on investment from day
one.
Mr Vestvik believes that CCI
AdDesk Sales will create a number
of instant savings as the workflow
for their advertising operations is
Page 2
VIRTUOSITY
made more efficient. “With CCI
AdDesk Sales we will spend less The Adresseavisen project kicks off
time in the future on locating with training at CCI Europe
customer histories, the planning
of sales activities, reporting, and
finding out the status of joint pro-
ductions and more time actually
servicing the customer.“
Finally Mr Vestvik concluded that,
“The CCI AdDesk Sales System
provides the perfect match with
our visions for our advertising
operations in the future, and will
deliver greater opportunities to
capitalize on new initiatives.”
CCI AdDesk Sales will be integrat-
ed with Adresseavisen’s self-devel-
oped circulation system and CCI
NewsDesk. The implementation
of the CCI AdDesk Sales Solution
also marks the fourth CCI System
installed at Adresseavisen, the first
of which dates back to 1993 and
will comprise around 170 seats.
Adresseavisen is a regional news-
paper located in Trondheim
Norway (approximately 550 km
North of Oslo). Adresseavisen
has a daily circulation of 86570
(2003 figures). Adresseavisen
group is a true multi-media
organization with integrated
radio and internet, and other
related media channels like a
local TV station. They also have
two printing sites and four local
newspapers. Adresseavisen is
the oldest newspapers in Nor-
way (est. 1767). More than 600
people are employed across the
concern with over 300 working
in the regional newspaper alone.
Adresseavisen was also the first
broadsheet newspaper in Nor-
way to be 100% digital in 1996.
News Virtuosity  March – 2004  CCI Marketing – info@ccieurope.com
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S  All rights reserved

The tolling of Big Ben at midnight
on December 31, 2003 capped off
a big year for CCI Europe in the
United Kingdom. History will recall
it as the year that CCI Europe
significantly increased its profile in
the region.
Newspaper Awards
Each year, CCI Europe proudly
supports the Newspaper Awards
in the United Kingdom. Last year,
two representatives from CCI
Europe played host to a table
of luminaries from the region’s
premier publications, and in 2004
CCI Europe will once again be
supporting the Awards evening.
Newstec 2003
2003 will be remembered as the
year that the United Kingdom wit-
nessed CCI NewsGate in action for
the first time.
Delegates to the Newstec Exhibi-
tion were treated to a “sneak”
preview of the system that is set
to create tremendous synergies
at both the group and individual
newsroom level. With CCI
VIRTUOSITY
What’s news in the United Kingdom?
A special UK focus
In 2003 CCI Europe took part in
Production Journal’s Newspaper
Awards, introduced the market
to CCI NewsGate via Newstec
exhibition (the region’s bien-
nial publishing conference and
exhibition), sponsored a session
NewsGate the entire publishing
process, from story creation to
final distribution through multiple
channels, is brought together
on a single integrated platform,
thereby enabling media compa-
nies to be more agile and more
responsive to the ever-changing
market. The system was demon-
strated as part of CCI Europe’s
editorial strategy of the future
(which also comprised aspects of
News Virtuosity  March – 2004
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S
on newsroom convergence dur- the first newspaper in the world
ing the conference, established to “go-live” on CCI AdDesk Sales
a dedicated UK sales and service Release 2.
team, held the first in a series of
on-going product road shows,
and witnessed the Evening Stan-
dard make history by becoming
the ever-reliable CCI NewsDesk) content throughout the entire
and in tandem with CCI Europe’s news publishing life cycle and
advertising solution (CCI AdDesk value chain. CCI NewsGate is set
Sales and CCI AdDesk Produc- to become the next platform for
tion). journalism.
For those of you that missed the
exhibition, CCI NewsGate is a true
content management platform
and integration architecture, which
focuses on optimizing the creation
and management processes for
 CCI Marketing – info@ccieurope.com
 All rights reserved Page 3

A special UK focus – continued
Newsroom Convergence
Conference Session
In association with sponsoring the
newsroom convergence session
at the Newstec 2003 conference,
CCI Europe’s Market Research
Department was invited to give a
presentation on the importance
of newspaper convergence in the
future.
The UK Team
In November 2003, Paul Harold
Parker joined Uffe Vinther-Schou
and Henrik Helboe Aakjaer in
becoming the third member
of CCI Europe’s dedicated UK
contingent. Paul will work out of
CCI Europe’s Swindon address.
In 2004, Paul will be joined by
Uffe, who will relocate from CCI
Europe’s corporate headquarters
in Århus, Denmark, in order to
provide publishers interested in
CCI Europe with greater access to
CCI Europe personnel.
Together Paul, Uffe and Henrik
have over 30 years’ experience in
the newspaper publishing indus-
try. Additionally, many of those
years have been spent working
with vendors in ensuring a per-
fect marriage between techno-
logical vision and technological
reality.
Page 4
VIRTUOSITY
CCI Europe explained how new
methods of gathering, planning
and publishing news have impact-
ed on the media branch, which
now needs to be more flexible
and innovative in order to remain
competitive, and how to compete
in this quickly-changing modern
news environment, news publish-
ers need to embrace and exploit
new technologies.
We also illustrated the focus of
a long-term research project,
researching the industry’s vision
for the newsroom of the future
in order to respond to the need
The UK Team
Henrik H Aakjær, Paul H Parker & Uffe V Schou
News Virtuosity  March – 2004
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S
for a technological infrastructure management processes that occur
which meets both today’s and within the newsroom and thereby
tomorrow’s needs that encom- giving publishers the infrastructure
passed research at hundreds of they need in order to capitalize on
print, online and television news- future opportunities.
rooms.
The presentation illustrated a
plethora of core issues for the news
industry – and not just techno-
logical issues – that emerged from
both the core research project and
from the on-going research which
continues as the new solution is
being developed. The presenta-
tion also highlighted the need to
optimize both the creative and the
Anyone interested in contact-
ing the UK Team can write to:
52 Cherry Orchard East,
Kembrey Park
Swindon, Wiltshire SN2 8UQ
England
Or via
Phone: +44 1793 500 661
Fax: +44 1793 513 712
E-mails
Paul Harold Parker:
php@ccieurope.com
Uffe Vinther-Schou:
uvs@ccieurope.com
Henrik Helboe Aakjaer:
haa@ccieurope.com
 CCI Marketing – info@ccieurope.com
 All rights reserved
 VIRTUOSITY
A special UK focus – continued
Product road shows
Many publishers have already felt
CCI Europe’s increased presence
in the market, as many publishers
have either received an invitation
for, or participated in, one of the
many product road shows sched-
uled for the market from late 2003
until mid-2004.
The road show concept is designed
to give publishers a chance to
see the complete range of CCI
Europe’s extensive product line
up-close and personal. In the past,
CCI Europe has relied on participa-
tion at the various trade shows
around the globe for publishers
to experience the full range of
CCI Systems. Now, publishers can
spend a day specifically focusing
on the system that is of most inter-
est.
The road show forum offers an
intensive demonstration of the full
range of capabilities for the various
CCI Systems. It gives publisher the
chance to ask candid questions in
relation to their own operations
Road Show Schedule and receive immediate feedback
Week commencing Monday:
March 15, 2004:
CCI NewsDesk
March 29, 2004:
CCI NewsGate in action
April 19, 2004:
CCI NewsDesk
News Virtuosity  March – 2004  CCI Marketing – info@ccieurope.com
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S  All rights reserved
on any aspect of the system that
they desire. In short, publishers
are provided with a demonstration
specifically designed to highlight
the functionality and operations
that they determine to be most
relevant.
The road shows began in Novem-
ber 2003 with two-day demon-
strations of CCI AdDesk Sales to
a range of publishers and will
continue in the week commenc-
ing Monday March 15, 2004 with
an overview of CCI NewsDesk. In
the week commencing March 29,
2004 publishers will be able to
see CCI NewsGate in action and
for those that could not make it
to the first demonstration of CCI
NewsDesk, the UK team will hold a
repeat demonstration in the week
commencing Monday April 19,
2004.
If you would like to book into one
of these road shows, contact the
UK team.
Paul Harold Parker:
php@ccieurope.com
Page 5
 VIRTUOSITY

A special UK focus – continued

Evening Standard live on CCI
AdDesk Sales Release 2
In December 2003, Evening Stan-
dard in the United Kingdom and
London Metro became the first
newspapers in the world to com-
mence live production on CCI
AdDesk Sales Release 2. The fact
that Associated Newspapers Lim-
ited has been a significant sparring
partner in relation to the direction
of the development of the system
makes the installation even more
relevant, as it signals that CCI
AdDesk Sales has begun to realize
its potential.
For those of you that are still
unaware of what CCI AdDesk Sales
is, the system is a comprehensive
advertising solution designed
to harness the business poten-
tial of advertising departments.
Much more than “just another
ad booking system”, the philoso-
phy of “One order – many ads
– multiple media – single invoice
– fewer errors – greater efficiency
– increased revenue – resulting in
enhanced customer satisfaction”
is appealing to more and more ad
departments as they try to opti-
mize their resources and capitalize
on new business opportunities.
In January 2003, Associated New
Media also went live on CCI
AdDesk Sales Release 2 the remain-
ing titles Loot, The Mail on Sunday
and Daily Mail are scheduled to
receive the system over the course
of the next year.

And finally …
CCI Europe is undertaking a
diverse range of activities in the
United Kingdom to ensure that
publishers have greater access to
both our systems and our person-
nel. 2003 was a big year for CCI
Europe in the region and we are
hoping that 2004 will be even
bigger.

News Virtuosity  March – 2004  CCI Marketing – info@ccieurope.com

Page 6 http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S  All rights reserved
 VIRTUOSITY
Roularta accepts CCI Europe
On Wednesday January 8, Roularta
signaled to the world that they
were happy with the “editorial
front-end” for their combined CCI
AdDesk Production and CCI News-
Desk System, when the company
signed an acceptance for the CCI
System.
The Roularta MediaGroup Headquarters
http://www.ccieurope.com
Out and About
For over one year now, Roularta
has been using the combined
CCI AdDesk Production and CCI
NewsDesk System which permits
them to run CCI ClassChamp and
CCI LayoutChamp from the same
workstation against the same
pages in the database. On this
system editorial texts were written
in an external application, ITELL,
and sent to the CCI System for
final pagination.
The “editorial front-end” enables
Roularta to work with an editorial
workflow, including the applica-
tions CCI Edit/MS Word, CCI Mail-
Gateway and CCI WebAccess
The highly customized nature of
the combined system, together
with visions from Roularta about
being able to automatically request
stories and pictures directly from
the page plan and work with arti-
News Virtuosity  March – 2004
 Copyright© 2004 by CCI Europe A/S
cles and CCI ProofView of articles
even before these are mounted
on a page, made this project
quite challenging for the people
involved. However, the hard work
and dedication has paid off as
Roularta is now satisfied with the
system they have in place.
Kansas City Star
On March 1st 2004, The Kansas
City Star signed an acceptance
agreement for their CCI NewsDesk
Baseline System. Currently 98%
of the newspaper is being pro-
duced on the CCI System, and the
remaining areas are expected to
be fully rolled-out within the next
couple of weeks. More informa-
tion will be available in the NEXPO
issue of NewsVirtuosity.
Detroit News
Shortly after the Detroit Free Press
announced their selection of a CCI
NewsDesk System, The Detroit
News announced that they too
have agreed to purchase a CCI
System, ensuring a unified techno-
logical platform across the two sites.
Under the Joint Operating Agree-
ment in existence between the two
sites, both newspapers continue to
keep their editorial operations com-
pletely separate and independent. A
comprehensive overview of the sale
will follow in the next issue.
� � � � � � � �
Milwaukee Journal-Sentinel
In December 2003, the Milwaukee
Journal Sentinel signed a contract
for CCI NewsDesk. The Milwaukee
Journal Sentinel (Journal Sentinel
Inc.) is a metropolitan daily news-
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 All rights reserved
paper located in Milwaukee, Wis-
consin. The newspaper serves the
state of Wisconsin with the primary
coverage area being southeastern
Wisconsin. It has a daily circulation
of 260,000+ with a Sunday circula-
tion of 450,000+. The newsroom
has more than 400 PCs and Macs
using its editorial systems. Two of
the remote sites are connected to
the Journal Sentinel’s network via a
WAN; the other sites operate inde-
pendent of the network. The news-
paper has six bureaus throughout
the state and in Washington, D.C.
More details to follow in the next
issue.
De Telegraaf
De Telegraaf group, incorporating
Holland’s largest daily newspaper –
De Telegraaf – and several regional
newspapers, have announced that
they have officially taken owner-
ship of their CCI AdDesk Produc-
tion System. The signing of the
acceptance agreement marks the
beginning of a new era for the
De Telegraaf group, one that has
already yielded substantial produc-
tivity gains and looks set to garner
substantial return on investment
across the group’s newspaper
interests.
The CCI AdDesk Production Sys-
tem offers De Telegraaf the chance
to have their regional newspapers
connected to the main system over
a wide area network.
CCI AdDesk Production is also fully
�
integrated with CCI NewsDesk,
giving De Telegraaf complete
control over every facet of their
production process. De Telegraaf
has a daily circulation of 808,300.
De Telegraaf may also be visited
on the Internet at http://www.
telegraaf.nl. De Telegraaf also
owns a CCI NewsDesk System.
Page 7

AdsML™ – What’s it all about?
There is a much cited analogy in
relation to newsroom convergence
that compares the converged
newsroom to teenage sex, in that
no one knows what it is but thinks
that it must be great. Everyone
thinks that everyone else is doing
it. Those who say they are doing
it are probably lying about it. The
few who are doing it aren’t doing
it well, and once they start doing
it, they realize that it’s going to
take them a long time to do it
right.
If that’s the case then building a
standardized file format exchange
for the advertising industry (which
is the stated purpose of AdsML™)
could be compared to childbirth.
As despite it being a universal
experience it seems that everyone
is doing it in an individual way.
What works for some is harmful to
others. Everyone seems to have an
opinion on how it should be done,
despite careful preparation there
is always a degree of uncertainty
in the outcome, and once its over
and done with all the pain in get-
ting there is forgotten.
In the beginning …
During a presentation on IPTC
standard file exchange formats
for newsrooms at Ifra 2002 in
Page 8
VIRTUOSITY
CCI Europe’s representative in
AdsML Mr Christian Ratenburg
Barcelona, Mr Allan Marshall, the
Managing Director of Associated
Mediabase, asked why a similar
file exchange format could not
be established to cater for all the
information in the advertising
process, and with that the seed for
AdsML™ was sown.
That evening a small group of
forward-thinking delegates held an
informal and impromptu meeting
to discuss the merits of pursuing
Mr Marshall’s idea. After several
meetings and as a direct result
of Alan Marshall’s initiative the
News Virtuosity  March – 2004
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S
AdsML™ consortium was founded.
Industry umbrella organizations
Ifra and the Newspaper Association
of America (NAA) quickly saw the
possibilities and were amongst the
founding members of the consor-
tium. Indeed the Ifra organization
went one better, and established
the consortium under their aus-
pices.
The remainder of the founding
members includes members that
have been involved in other indus-
try standards such as IDEAlliance’s
SpaceXML, NAA’s CREST and Ifra’s
AdConnexion
From the outset the group
believed that one of the keys to
AdsML’s™ acceptance in the mar-
ketplace would be ensuring that
AdsML™ was broad enough to
encompass the complete ambit of
advertising workflow. For example
AdsML™ should go much deeper
than merely ad booking, the new
format should encompass all infor-
mation, material, booking, con-
tent, billing, contract information
and much, much more.
However, unlike the acceptance of
XML and one of its primary appli-
cations NewsML™ amongst the
newsrooms of the world, AdsML™
 CCI Marketing – info@ccieurope.com
 All rights reserved
would need to gain the acceptance
of publishers, broadcasters, adver-
tisers, booking agencies and a host
of other intermediaries that for the
most part have had competing
interests.
Despite the apparent diversity of
the groups involved, the consor-
tium has continued to grow over
the past year and now comprises
over 30 members from a broad
range of backgrounds. The com-
mon thread that binds the group
is the firm belief that the advertis-
ing industry could see the benefit
of having a set of standards to
allow the efficient handling of data
exchanges/transactions between
different systems in the business
chain.
Why AdsML™?
According to Ifra’s web site
AdsML™, “… will shorten advertis-
ing deadlines and time to market,
save time and money, reduce
errors, improve communica-
tion between business partners
throughout the supply chain,
enhance business relationships and
open the door to new business
opportunities.”
Mr Allan Marshall in the AdsML
Product Brochure, Oct 2003
 VIRTUOSITY

stated; “At present, advertising is
sold and produced using disparate
advertising systems and processes
that are more complex and costly
than they need to be. A more
streamlined process of data defini-
tion based on XML can reduce the
costs of the end-to-end advertising
process significantly. AdsML is that
process and will save its users time
and money.”
CCI Europe saw the potential in
AdsML™ immediately and quickly
dedicated resources to ensure that
CCI Systems would be an early
adaptor of the common format. To
that end, CCI Europe is credited of
being a founding member of the
consortium driving the AdsML™
process.
From CCI Europe’s perspective,
the idea of having to develop and
maintain customized integrations
into an ever increasing disparate
range of third party systems is not
only inefficient, it is ineffective
and inevitably increases costs. The
idea of having a common format
that all systems will be able to
understand and process will ensure
a greater return on investment
and allow the resources currently
dedicated to maintaining integra-
tions to be used more effectively
in strengthening other areas of the
product.
AdsML™ 1.0
AdsML™ Release 1.0 was launched
for public comment and evalu-
ation at last year’s IfraExpo in
Leipzig Germany. The first version
of AdsML™ 1.0 defines an XML
message format that provides a
straightforward and easy-to-imple-
ment mechanism for exchanging
advertising information between
software systems.
In explaining AdsML™ 1.0,
Research Analyst and CCI Europe’s
AdsML™ consortium represen-
tative Mr Christian Ratenburg
said, “Imagine AdsML is a large
envelope or wrapping for all data
involved in the advertising pro-
cess. It is packaged in one system
and unwrapped by another. It
passes valuable information from
system to system without the
need for human intervention or
the need for costly one-off inte-
grations. You should consider
AdsML™ 1.0 to be the first of
many steps on a journey towards
tremendous cost savings and ser-
vice improvements via better inte-
gration of systems and business
processes.”
According to the www.AdsML.
org web site, “This first version
of the AdsML standard is tailored
to the specific requirements of
newspapers and magazines and
inserts for these publications as
well as classified, SMS and MMS.
The next release, expected in early
2004, will set standards for ads
for broadcast and other media,
including banner, pop-up and clas-
sified ads for the web, billboards
and outdoor advertising as well
as onscreen advertising in movie
theatres”.
In the end …
Like any digital information stan-
dard, AdsML 1.0 is just a set of
parameters, the real value will not
be realized until vendors provide
a system that supports the format
and newspapers start to buy into
the concept that standardization
will offer major benefits.
A complete overview of AdsML™
and its membership can be found
at www.adsml.org

Some facts about AdsML™

• AdsML™ 1.0 builds on the

capabilities of:
 CREST (CREST is a U.S. stan-

dard for classified ads),

 AdConnexion (AdConnexion

is used for transactional data

for display ads in Europe),
and
 SpaceXML (SpaceXML is a

general U.S. standard for

media advertising).
• AdsML™ is supported by:
 Ifra and

 The Newspaper Association

of America (NAA) and

 Nihon Shinbun Kyokai (NSK

 the Japan Newspaper Pub-

lishers & Editors Association)

News Virtuosity  March – 2004  CCI Marketing – info@ccieurope.com

http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S  All rights reserved Page 9

Detroit Free Press – innovative again
As one of America’s oldest news-
papers, it is not so surprising
that the Detroit Free Press has
spent its fair share of time at
the forefront of the newspaper
publishing industry. For the past
173 years, the Detroit Free Press
has been a bastion for innovative
journalism – having introduced
a number of groundbreaking
initiatives that have become
the cornerstones of the modern
newspaper; like creating one
of the first sections for women,
establishing beat reporting and
Sunday newspapers, to name
but a few.
With such a proud history to
consider, when the time came
to replace their aging editorial
solution, the Detroit Free Press
had to search for a vendor that
could deliver a modern and robust
system that would re-position
the paper at the forefront of the
industry. However, like so much
of the Detroit Free Press’ history
there was another unique hurdle
that was to be overcome before
the company could move forward.
In 1989, Detroit Free Press entered
into a Joint Operating Agreement
(JOA) with the Gannett-owned
Page 10
VIRTUOSITY
CCI NewsDesk
Detroit News, so any new system
would have to satisfy the require-
ments of The Detroit News too.
Anyone ever having been through
the selection process for a new
editorial system will understand
the skill in finding a system that
matches all the idiosyncrasies of
a specific newsroom, so finding
one that two fiercely competitive
newsrooms could agree upon was
in itself an exceptional effort.
So when the Detroit Free Press
announced they had selected CCI
NewsDesk BaseLine (Release 6) as
the system to steer them into the
next phase of their evolution, they
were extremely confident that they
had found the right vendor.
Mr Steve Dorsey, Design and
Graphics Director at the Detroit A J Hartley, Detroit Free Press’s CCI NewsDesk is a complete edito-
Free Press, stated, “This is the big- Technology Director elaborated rial solution designed to streamline
gest technological leap we have by saying, “CCI Europe has a the editorial process from story
made in decades. We thoroughly wealth of experience in working creation to final publication regard-
investigated the return on invest- with the complexities of a metro- less of the distribution platform.
ment that moving to a CCI System politan newspaper’s workflow and The solution that is to be installed
would offer, and we also took ancillary systems. Their project at Detroit Free Press is built on the
notice of the fact that the majority leaders and technology experts “best practices” from the world’s
of the world’s major news orga- are some of the smartest people leading newspapers. The system is
nizations either use a CCI System I’ve had the opportunity to part- flexible and offers limited custom-
now, or will do so in the future.” ner with in my time as a systems ization to provide a “Best Practices”
supervisor.” system that is still tailored to the
News Virtuosity  March – 2004  CCI Marketing – info@ccieurope.com
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S  All rights reserved
 VIRTUOSITY
About the JOA: According to
the Newspaper Association of
America’s Web site, “The News-
paper Preservation Act of 1970
was created to preserve a diversity
of editorial opinion in communi-
ties where the market no longer
supported two competing daily
newspapers. Editorial operations
under a Joint Operating Agree-
ment remain separate; all other
operations are combined.” The
JOA in effect at Detroit has the
longest time remaining out of the
13 agreements currently in place.
http://www.ccieurope.com
individual needs of the newspa-
per. The system will be utilized by
approximately 370 users.
As a Knight-Ridder-owned newspa-
per, the Detroit Free Press was an
active participant in the corporate
search for a preferred editorial ven-
dor, which eventually led to the
announcement of CCI NewsDesk
as the group’s editorial preference
in August 2002.
When asked about the technologi-
cal advantages that CCI NewsDesk
will provide the Detroit Free Press,
Mr Dorsey said, “Aside from the
automation, the tagging and the
robustness of the system, the most
obvious advantage will be a more
direct flow of content to our Web
About the Detroit Free Press:
the largest-selling newspaper in
Michigan, is the oldest continu-
ously operating business of any
kind in Detroit and the second-
oldest business in the state.
Founded in 1831 with the crude
printing machinery of the time,
the Free Press became the first
U.S. newspaper with regular Sun-
day publication and the first to
publish an overseas edition (Lon-
don, 1881). In 1878 it created
a Household section. The paper
went on to survive fierce sales
News Virtuosity  March – 2004
 Copyright© 2004 by CCI Europe A/S
site. Through XML tagging we will
be able to syndicate content more
efficiently across our newsrooms,
and across the group for that mat-
ter.”
The installation of CCI NewsDesk
is only one aspect of the continu-
ous improvement process that the
Detroit Free Press is currently
undertaking, the most significant
aspect of which is the multi-million
dollar investment in its printing
presses and facilities, which will
significantly upgrade the publish-
ing and delivery capabilities of
both The Detroit News and the
Detroit Free Press. The project,
estimated at more than $170 mil-
lion, is one of the largest of such
projects for a newspaper company
battles with other newspapers,
win eight Pulitzer prizes, nurture
a creative staff and many loyal
readers, and create on online ver-
sion of itself.
The Free Press was purchased
in 1940 by Knight Newspapers,
which became Knight Ridder
in 1974. Knight Ridder is the
nation’s second-largest newspaper
publisher, with products in print
and online. The company pub-
lishes 31 daily newspapers in 28
U.S. markets, with a readership of
 CCI Marketing – info@ccieurope.com
 All rights reserved
in the U.S., and will take more
than three years to complete. The
printing press project will not only
provide the Detroit Free Press with
a brand new facility, it will also
contribute to the revitalization of
Detroit when the exclusive river-
side property currently housing
their print facility is made available
to developers.
“We’re very excited about the
innovations that CCI NewsDesk
will bring into our newsroom,”
said Free Press Publisher and Edi-
tor Carole Leigh Hutton. “This is a
state-of-the-art front-end operating
system that will expand capabilities
and introduce efficiencies for more
than 300 journalists who will use
it daily.”
8.3 million daily and 12.1 million
Sunday. Knight Ridder also has
investments in a variety of Inter-
net and technology companies
and two newsprint companies.
It is the founder and operator of
Real Cities (www.RealCities.com),
the largest national network
of city and regional Web sites
in more than 85 U.S. markets.
Knight Ridder and Knight Ridder
Digital are located in San Jose,
Calif. To see the Detroit Free Press
today visit: www.freep.com.
Page 11
 VVI IRRTTUUOOS SI ITTYY
CCI Europe has started 2004 with
a rush, participating in a number
of trade shows in both Europe
and America. CCI Europe is set to
participate in more trade events/
conferences/exhibition/seminars
in 2004 than any other year in the
company’s 25-year history.
DagsVara 2004
Stockholm - January 27-28, 2004.
Despite numbers at the DagsVara
conference being fewer than
expected, CCI Europe was able to
still attract a reasonable crowd to
the demonstrations of CCI News-
Gate and CCI AdDesk Sales, which
were shown in Sweden for the very
first time.
Many of Sweden’s top newspaper-
publishing organizations stopped
by to reacquaint themselves with
CCI Europe’s burgeoning product
line, and many took the opportu-
nity to see the highlights of the
new products.
However, it was CCI Europe’s pre-
sentation in the main auditorium
that attracted the biggest response
from the predominantly Swedish
crowd, as CCI NewsGate’s Product
Manager, Mr Steen Larsen, out-
lined CCI Europe’s reasoning for
News Virtuosity
Published by:
CCI Europe A/S
Axel Kiers Vej 11
DK-8270 Højbjerg
Denmark
Phone: +45 87 33 55 88
Fax: +45 87 33 51 88
Editorial group
Stewart Mullin
Jens R B Hansen
Torben Juul
No part of this newsletter
may be reproduced in any
form or by any means with-
out prior written permission
from CCI Europe, except
Going On
introducing a “content manage-
ment and integration architecture”
philosophy to the development of
CCI NewsGate.
If you would like a copy of Mr
Larsen’s presentation contact:
info@ccieurope.com with the title
“DagsVara 2004 Presentation” in
the subject field.
Mediekonferencen 2004
Denmark’s major media confer-
ence – February 2 and 3, 2004
Over 120 individuals represent-
ing the vast majority of Denmark’s
media networks attended the two-
day conference in Kolding. The con-
ference was broken up into three
distinctive tracks, where participants
could choose from a broad range of
subjects from tips for convergence
through to free-sheet newspapers.
for internal use in which
case CCI Europe's copyright
notice and explicit reference
of source must be included.
Information contained in
this newsletter is subject to
change without notice and
does not represent a com-
mitment on the part of CCI
Europe.
CCI Europe recognizes all
mentioned trademarks,
brands, names and products
and their respective owners.
Copyright © 2004 by
CCI Europe A/S
All rights reserved
Thomas Brandenborg from CCI
Market Research presented CCI
Europe’s thoughts in relation to
convergence and working across
different newsrooms during his
presentation in the exhibitors’
forum. In particular, he focused
on the ever-increasing economic
motivators for newspaper publish-
ers looking to move into a more
convergent environment.
Thomas was in fine company, as
other speakers to give their insight
during the conference included the
former Danish Prime Minister, Poul
Nyrup Rasmussen, who offered his
perspective of the significance of
more and more people gravitating
to digital media over the printed
product and what impact that
will have on society. Another of
the key note speakers was Preben
Mejer from Denmark’s largest
telephony company, TDC, who
offered insight into what lies ahead
for media agencies in the short to
medium term future.
In the exhibition hall, CCI Europe
had a steady stream of visitors to
their booth, all of whom took the
Coming up
You will find CCI Europe repre-
sented at the following events
and exhibitions during 2004:
America East 2004,
Hershey, USA
March 23-25, 2004
Awards Dinner,
London, England
April 28, 2004
NEXPO 2004,
Washington, USA
June 19-22, 2004
IFRA Asia
July 1-2, 2004
News Virtuosity  March – 2004
http://www.ccieurope.com  Copyright© 2004 by CCI Europe A/S
opportunity to receive their annual
update on CCI NewsGate.
For more information on the con-
ference, you can visit the organiza-
tion’s Website:
http://www.pressenshus.dk
For a copy of the presenta-
tion delivered by Mr Thomas
Brandenborg please write to
info@ccieurope.com
Southern Classified
Ad Managers Association
(SCAMA) Conference 2004
With the catch phrase “Ideas are
even bigger in Texas” blazoned
across their web site, CCI Europe
headed down to San Antonio to
participate in the SCAMA Confer-
ence. It was the first time CCI
Europe has exhibited at a SCAMA
conference, and we were delighted
with the caliber of delegates that
the conference attracted. We were
also grateful that the organizers
provided exhibitors with the oppor-
tunity to make a small presentation
to the delegates en-masse as part of
the official conference program.
CCI VisionClub, Århus, Denmark
August 30 - September 1, 2004
CCI FunctionalityClub 2004,
Århus, Denmark
August 31 - September 2 , 2004
Panpa Conference,
Gold Coast, Australia
September 6-8, 2004
IFRA India
September 15-16, 2004
IfraExpo, Amsterdam,
The Netherlands
October 11-14, 2004
 CCI Marketing – info@ccieurope.com
 All rights reserved