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D. Marketing
1.
2.
3.
4.
Demand customers
Supply
Pricing
Marketing Program
a. Distribution channels and sales
b. Promotions
5. Project sales opportunity
E. Production Facilities and Product
1.
2.
3.
4.
5.
F.
Product specifications
Product process
Productive capacity and production schedule
Physical facilities
Production inputs
Social Desirability
1. Specific project contribution to the countrys economy or society
a. Contribution to government reserves
b. Contribution to foreign exchange reserves
c. Contribution to the growth of related industries
d. Contribution to households
e. Contribution to workforce
2. Social rates of return
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e. Labor
1.) Skills required
2.) Number required for each skill
3.) Sources of labor force for each type of skill
4.) Recruitment program
5.) Labor training program
6.) Compensation
a.) Prevailing rates
b.) Legal rates
c.) Rates intended for the project - starting rates and provisions for
annual increases
7.) Facilities for laborers
a.) Housing
b.) Transportation
c.) Medical and dental care
d.) Recreation and other fringe benefits
8.) Effect of labor laws on the above items
e.) Government managers, if any arrangement and fees
f.) Professional firms to be hired law, accounting, engineering
and others
D. Marketing Aspects
1. Demand
a. Consumption for the past years
1.) Regional markets
2.) Types of consumers
3.) Types of market
4.) Major firm-users
b. Projected consumption for the next 5 years
1.) Quantity, broken down into:
a.) Regional markets
b.) Types of consumers
c.) Types of markets
d.) Major firm-users
2.) Methods used and factors considered in preparing the above
projections
3.) Comparison of the projections with that of:
a.) Government offices
b.) Trade associations
c.) International organizations
d.) Other private parties
2. Supply
a. Supply for the last 5 years
1.) Imported
a.) Form
b.) Country of origin
c.) Firm-importers
d.) Brands
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2.) Locally-produced
a.) Province of origin
b.) Firm producers
c.) Brands
b. Projected supply for the next five years
1.) Imported
a.) Form
b.) Country of origin
c.) Firm-importers
d.) Brands
2.) Locally-produced
a.) Province of origin
b.) Firm producers
c.) Brands
c. Factors affecting trends in past and future supply
1.) Regarding competing products
a.) Development of new competing products
b.) Improvement in quality or decrease in cost and in price
2.) Regarding importations
a.) Tax-free importation by certain entities
3.) Regarding local production
a.) Capacities
b.) Percentage utilization of the capacities
1.) Maintenance policies
2.) Obsolescence or prolonged breakdown of plant machinery
3.) Shipping interruptions
4.) Financing available for working capital
3. Prices
a. Comparison of the following:
1.) Cost of importation
2.) Cost of production of existing firms
3.) Projected cost of production of the project
4.) Importers and local producers selling prices
5.) Distributors, wholesalers and retailers prices
b.
c.
d.
e.
4. Marketing Program
a. Present and expected marketing practices of competitors
b. Proposed marketing program for the project
c. Explanation for any material deviations, covering the following:
1.) Terms of sale
2.) Channels of distribution
3.) Promotions
4.) Packaging
5. Projected sales quantity
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a.)
b.)
c.)
d.)
e.)
f.)
g.)
h.)
legal
F. Taxation Aspects
1. Taxes affecting the project
2. Project design used so that the project will fall under a lower alternative tax
rate
3. Tax exemptions to be availed of by the project
G. Financing Aspects
1. Sources of financing for the project
a. Sources selected, for both long-term and short-term financing
b. Alternative sources considered and factors used in determining the
selected sources
2. Amount and terms of financing for each source selected
a.
b.
c.
d.
e.
f.
g.
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b.
c.
d.
e.
f.
g.
h.
i.
j.
Sales volume
Plant capacity
Plant location
Raw materials to be used
Income tax rates
Tariff rates
Tax exemptions to be enjoyed by the project
Foreign exchange rate
General price level
2. Financial statements
a. Projected Income Statement
b. Projected Cash Flow Statement
c. Projected Balance Sheet
3. Financial analyses
a. Break-even point
1.) Profit break-even point volume and selling price
2.) Cash break-even point volume and selling price
3.) Debt service sales volume
b. Capital recovery and earnings
1.) Cash payoff period
2.) Accounting rate of return
3.) Discounted cash flow rate of return
c. Others
I.
1. Government revenues
a. Gross increase in government revenues, in terms of taxes and duties to
be paid by the project, during both the pre-operating and operating period
b. Decrease in government revenues due to the setting-up of the project, as
loss in tariff duties on goods currently imported, but to be subsequently
produced by the project
2. Foreign exchange reserves
a. Gross in the international reserves in terms of the dollar earnings or dollar
savings capability of the project
b. Decrease in the international reserves, due to the dollar cost of the
project, as salaries of foreign technicians, CIF cost of the imported raw
materials, royalties, cost of imported machinery, and fees to engineering
consultants
3. Related industries development of related industries other projects which
may be developed subsequently to supply the raw material requirement of
the project, or to further process the products of the project.
4. Consumers possible decrease in the retail price of the goods
5. Employees
a. Number of persons to be employed, broken down into local and foreign,
and into the various skills required
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Product substitute
Importations
Local production
Prices
Cost of transportation
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f.
g.
h.
i.
j.
k.
Terms of sale
Distribution
Transportation
Packaging
Brand Names
Promotions
Basic assumptions
Problems and opportunities
Objectives
Program
Budget
Volume and profit-profile less projection
Origin of machinery
Projected output of plant
Availability of spare parts and repair services
Quotations from suppliers, machinery guarantees, delivery
conditions, payment terms
e. Landed cost and installed cost of imported machinery and
equipment
4. Raw Materials and Supplies
a. Volume
b. Source
5. Design Requirements
a. Plant Location
1. Availability and accessibility of raw materials
2. Utilities
3. Cost of transportation
4. Distance to markets
5. Availability of skilled and unskilled labor
6. Investments, taxes
7. Available land with good topography
8. Waste disposal utilities
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b. Plant Layout
1. Meet capacity requirements
2. Quality and safety with minimum material handling
3. Effective space usage
4. Smooth work flow
5. Safety and sanitation
c. Structures
1. Design of building and facilities
2. Materials
3. Construction scheme and cost
4. Roads
5. Drainage
6. Power and pump houses
d. Utilities
1. Water quality and sources
2. Process steam
3. Power requirement
e. Waste Disposal
1. Quantity of waste materials
2. Manner of disposal, cost and recycling
6. Manpower Requirements
a.
b.
c.
d.
7. Environmental Study
a.
b.
c.
d.
e.
Soil quality
Sufficiency of water
Adequate drainage
Adequate sunlight
Right climate
3. Organization/Management/Institutional Studies
Four parts of this study:
1.
2.
3.
4.
External Linkages
Internal Organizations
Management Plan
Personnel
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