Documente Academic
Documente Profesional
Documente Cultură
By:
Arlene Zaima
Data Mining Marketing Manager
Teradata
Contributor:
James Kashner
CTO
Teradata Data Mining Lab
Executive Summary . . . . . . . . . . . . . . . . . 2
Executive Summary
explanations include:
Summary . . . . . . . . . . . . . . . . . . . . . . . . 15
PAGE 2 OF 15
Analytic
Application
Business Question
Business Value
Customer
Segmentation
Personalize customer
relationships for higher
customer satisfaction
and retention.
Propensity to Buy
Target customers
based on their need
to increase their loyalty
to your product line.
Also, increase campaign
profitability by focusing
on the most likely to buy.
Customer
Profitability
Make individual
business interaction
decisions based on the
overall profitability
of customers.
Fraud Detection
Customer
Attrition
Which customer is
at risk of leaving?
Channel
Optimization
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OLAP
Data Mining
Typically focuses
on current facts
Discovery driven
have
finally
found
it
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Define the
Business Problem
>Define the business
objectives
>Examine the data
>Define initial approach
>Scope project
Explore and
Preprocess Data
>Data acquisition
>Data exploration
>Data selection
>Data transformation
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Develop Model
>Design model
>Train, test and validate
model
>Interpret and evaluate
Deploy Knowledge
>Deploy model
>Reports
>Application integration
Analytic Model
Warehousing
high-value customers.
Association
analytical variables.
cross-selling strategy.
to focus on analysis.
Clustering
Techniques
analytical problems.
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be fraudulent.
Neural Networks
This is a non-linear predictive modeling
technique, loosely based on the structure
Decision Tree
Linear Regression
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Score
mining project.
environment
application environments
Modeler include:
Business Problem
Definition
Project Management
intelligence
Architecture
and Technology
Preparation
Data Preparation
Model Development
Test and Validation
Knowledge Transfer
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Knowledge Discovery
and Deployment
Data Preparation
interim deliverables
> Coordinate application development
activities and tasks
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business value.
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Sources
Data
Warehouse
Analytic
Data Marts
Desktop
Client
Data Warehouse
with Analytic
Data Marts
Centralized
Data Mining
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leveraging the data mining models continues to grow as does the need to access large
data infrastructures. Data warehouse
solution providers recognize this situation
and are incorporating data mining extensions within the database to offer
centralized data mining architecture. The
analytic processing performed within the
database minimizes data movement in and
out of the database and leverages the
parallelism of the database. A massively
parallel database provides a massively
parallel analytical engine that you can use
to build, test, and deploy analytical models.
Data I/O
to the functions.
Tools
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Traditional
Approach
Teradatas
In-Database Mining
Teradata Database
Analytical
Data
Results
Benefits of In-DBS:
>/Eliminates data
movement
>/Minimizes data
redundancy
>/Reduces cost of
system and data
management
>/Eliminates potential
sampling errors
>/Leverages parallel
database engines
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Come to Life
Accelerator Packages:
data mining.
Accelerator Packages
from Teradata
business process.
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is in place.
data mining.
Summary
Teradata.com.
Not Just Better, but the Best Our Benchmarks Prove it!
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