Round 0 - 2016

Sim ID Z61460_1

High Level Overview

Team Name

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Average

Sales

$40,800

$40,800

$40,800

$40,800

$40,800

$40,800

$40,800

Profit

$2,490

$2,490

$2,490

$2,490

$2,490

$2,490

$2,490

Contribution
Margin

20.0%

20.0%

20.0%

20.0%

20.0%

20.0%

20.0%

$0

$0

$0

$0

$0

$0

$0

Stock Price

$11.16

$11.16

$11.16

$11.16

$11.16

$11.16

$11.16

Market Share

16.7%

16.7%

16.7%

16.7%

16.7%

16.7%

16.7%

Emergency Loan

Research and Development

Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech

High Tech

Customer Buying Criteria

Importance

Price

$15.00 - $35.00

41%

Age

3 Years

29%

Reliability

14,000 - 20,000
Hours

21%

Positioning

Performance 4.8
Size 15.2

9%

Perceptual Map

Customer Buying
Criteria

Importance

Positioning

Performance 7.4
Size 12.6

33%

Age

0 Years

29%

Price

$25.00 - $45.00

25%

Reliability

17,000 - 23,000
Hours

13%

Product List
Name

Pfmn.

Size

Reliability

Age

Revision Date

Able

6.4

13.6

21000

25-Nov-2013

Baker

6.4

13.6

21000

25-Nov-2013

Cake

6.4

13.6

21000

25-Nov-2013

Daze

6.4

13.6

21000

25-Nov-2013

Eat

6.4

13.6

21000

25-Nov-2013

Fast

6.4

13.6

21000

25-Nov-2013

Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.

Low Tech Segment

Market Share

Buying Criteria

Importance

Price

$15.00 - $35.00

41%

Age

3 Years

29%

14,000 - 20,000 Hours

21%

Performance 4.8 Size 15.2

9%

Reliability
Positioning
Demand Information
Market Size

5,040

Units Sold

5,040

Growth Rate

10%

Price

Units Sold

Potential
Sold

Stock Out

Sales
Budget

Customer
Accessibility

Promo
Budget

Customer
Awareness

Customer
Satisfaction

Able

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Baker

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Cake

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Daze

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Eat

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Fast

$34.00

840

840

No

$1,000

40%

$1,000

55%

17

Name

High Tech Segment

Market Share

Buying Criteria

Importance

Positioning

Performance 7.4 Size 12.6

33%

Age

0 Years

29%

Price

$25.00 - $45.00

25%

17,000 - 23,000 Hours

13%

Reliability
Demand Information
Market Size

2,160

Units Sold

2,160

Growth Rate

20%

Price

Units Sold

Potential
Sold

Stock Out

Sales
Budget

Customer
Accessibility

Promo
Budget

Customer
Awareness

Customer
Satisfaction

Able

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Baker

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Cake

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Daze

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Eat

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Fast

$34.00

360

360

No

$1,000

41%

$1,000

55%

16

Name

Production
All information related to your Production department decisions is below. View your product costs compared to
the competition, and assess the capacity, automation, and utilization levels of each product.

Name

Primary
Segment

Price

Material
Cost

Labor Cost

Contribution
Margin

Units
Produced

Inventory

Automation
Next Round

Capacity
Next Round

Plant
Utilization

Able

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Baker

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Cake

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Daze

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Eat

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Fast

Low Tech

$34.00

$16.17

$10.12

20.0%

1,287

87

3.0

800

163%

Finance
View high-level financial overviews - income statement, cash flow statement and balance sheet - for each
company in your industry. Below, you can see how each of your products contributed to your profitability.
Financial Policy
Andrews

Baldwin

Chester

Digby

Erie

Ferris

Do Nothing

Do Nothing

Do Nothing

Do Nothing

Do Nothing

Do Nothing

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Sales

$40,800

$40,800

$40,800

$40,800

$40,800

$40,800

Variable Costs

$32,651

$32,651

$32,651

$32,651

$32,651

$32,651

Fixed Costs

$3,599

$3,599

$3,599

$3,599

$3,599

$3,599

$0

$0

$0

$0

$0

$0

$641

$641

$641

$641

$641

$641

$1,368

$1,368

$1,368

$1,368

$1,368

$1,368

$51

$51

$51

$51

$51

$51

$2,490

$2,490

$2,490

$2,490

$2,490

$2,490

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Cash from Operating

$5,598

$5,598

$5,598

$5,598

$5,598

$5,598

Cash From Investing

$0

$0

$0

$0

$0

$0

Cash from Financing

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

Net Change in Cash

$4,598

$4,598

$4,598

$4,598

$4,598

$4,598

Starting Cash
Position

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

Closing Cash
Position

$5,598

$5,598

$5,598

$5,598

$5,598

$5,598

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Current Assets

$11,303

$11,303

$11,303

$11,303

$11,303

$11,303

Fixed Assets

$9,600

$9,600

$9,600

$9,600

$9,600

$9,600

Total Assets

$20,903

$20,903

$20,903

$20,903

$20,903

$20,903

Current Liabilities

$2,854

$2,854

$2,854

$2,854

$2,854

$2,854

Long-Term Liabilities

$5,200

$5,200

$5,200

$5,200

$5,200

$5,200

Total Liabilities

$8,054

$8,054

$8,054

$8,054

$8,054

$8,054

Total Equity

$12,850

$12,850

$12,850

$12,850

$12,850

$12,850

Total Liabilities &

Equity

$20,903

$20,903

$20,903

$20,903

$20,903

$20,903

Financial Policy

Income Statement

Other
Interest
Taxes
Profit Sharing
Net Profit

Cash Flow

Balance Sheet

Product Financials

Fast

Total

Sales

$40,800

$40,800

Variable Cost

$32,651

$32,651

Fixed Cost

$3,599

$3,599

Net Margin

$4,550

$4,550
Other (Fees, Writeoffs)

$0

Interest

$641

Taxes

$1,368

Profit Sharing

$51

Net Profit

$2,490