CONTENTS

STUDENT DECLARATION
CERTIFICATE BY GUIDE
ACKNOWLEDGEMENT
CHAPTER-1 INTRODUCTION
OBJECTIVE OF STUDY
RESEARCH

METHDOLOGY

OF

STUDY
SAMPLE DESIGN

DATA COLLECTIONSECONDARY DATA

CHAPTER-2
COMPANY PROFILE
CHAPTER-3
HONDA MARKETING STATEGY

PRIMARY &

CHAPTER-4
DATA ANAYSIS AND INTERPERTATION
CHAPTER-5
CONCLUSION & REFERENCES
ANNEXURE

STUDENT DECLARATION
I hereby declare that the project entitled Marketing Strategy of Honda under the guidance
of _____________________________ submitted in the partial fulfillment of degree of
Bachelor of Business Administration from TRINITY INSTITUTE OF PROFESSIONAL
STUDIES , Dwarka ,New Delhi. This is my original work and this project work has not
formed the basis for the award of any Degree to the best of my knowledge.

Student Name :- Harshit Goswami

Enrollment no :- 35324001715

Place:
Date:

Certificate
This is to certify that project title Marketing Strategy of Honda is the original work of
Harshit Goswami of BBA 3rd Semester and has been duly completed under my guidance and
supervision upto my satisfactory level.
This work has been done in partial fulfillment of the requirement for the award of the degree
of BBA from TRINITY INSTITUTE OF PROFESSIONAL STUDIES and has not been
submitted anywhere in any other university for the award of any degree.

Signature of the Guide

Acknowledgement
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to
complete my project. First of all let me praise god for all the blessings, which carried me
through all those years.
First & foremost, I would like to express my regards to ________________for her constant
encouragement and support. I would also like to express my immense gratitude towards all
the lecturers of our college for providing the invaluable knowledge, guidance, encouragement
extended during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable
contribution. Due to their sincere efforts I was able to excel in the work entrusted upon me.

Signature of the student

CHAPTER 1
INTRODUCTION

OBJECTIVES OF THE STUDY

1. To know about the Honda Motors Company.
2. To study its different marketing strategy.
3. To know about the products & services provided by Honda.
4. To determine factors affecting consumer buying behaviour for automobiles.
5. To find out consumer satisfaction level of Honda.

RESEARCH
METHODOLOGY
Research is an art of scientific investigation. It refers to a search for knowledge. The advance
Learner's Dictionary English lay down the meaning of research as, "A careful investigation or
inquiry especially through search for new facts in any branch of knowledge."
Research Methodology is a way to systematically solve the research problem. the research
begins its formation when the problem or objective of the research is identified for which a
research report is conducted. The main objective for which this report is carried out is to
find out " HONDA MARKETING STRATEGY".
Exploratory Research :The objective of this project is to generate new ideas. An exploratory study in generally
based on the Primary data and Secondary data that is readily available. It does not have a
formal and signed design as the research may have to change his focus or direction,
depending on the availability of new ideas and relationship among variables

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
In fact, the research design is the conceptual structure within which research is conducted; it
constitutes the blue print for the collection, measurement and analysis of data.
Different types of Research Design are as follows:1.

Research design in case of exploratory research studies.

2.

Research design in case of descriptive studies.

3.

Research design in case of diagnostic research design.

4.

Research design in case of hypothesis- testing research design.