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Artist

Collection
of Ideas

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle


1

Definition Phase

P Phase

Marketing Product Requirements

Proof of concept
Feature Set Definition Lock Approval by Marketing
Preliminary Product Specifications Document
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including ROI
Working Proof of Concept Approval
Artist Approval

Stakeholders Approval to move to P


Phase
P Product Definition Document
Completion
Product Launch Estimation

o Development Cost

o Forecast

o Target Cost

o RFQ Date (including confidence

factor)

RFQ Cycle
1

P1 Phase
P1 build by R&D/Manufacturing

RFQ Phase
Supply Chain RFQ submittal
Quotes Reception from OEM/Factory
First Production/Mass Production Schedule
Reception from OEM/Factory
OEM/Factory Selection
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including Product Launch Date
(including confidence factor)

Marketing sign-off on P1 (Design Completion)


Final Product Specifications Document (1. Spec)
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
Artist Approval

Manufacturing/Procurement Cycle
3

MPR Phase
MPR Build by
Manufacturing/OEM

Marketing Approval of MPR Units (ID, sound, etc.)


Product Launch Schedule Completion
Manufacturing Test Plan Completion
Specifications Adherence Validation
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

Launch Support
R&D Product Release

1st Production Run


1st Production Run by
Manufacturing

Final Manufacturing Test Plan Submittal


to Manufacturer
ISTA 6A Package Testing Completion
Safety Certification Completion
Product Release Form Signoff
Approval to Start 1st Production Run
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

QA Review
Quality Assurance
Review

Final Marketing Approval (cosmetics, sound


sample, etc.)
1st Production Evaluation Report Submittal to
OEM/Factory
Approval to Start Mass Production by R&D
Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/
Factory, Supply Chain and Marketing
Artist Approval (If required)

Mass
Production
Run

GR&D

Collection
of Ideas

GR&D PLM
Product Development Process Flow

R&D Design & Development Cycle


1

Definition Phase

P Phase

Marketing Product Requirements

Proof of concept
Stakeholders Approval to move to P
Phase
P Product Definition Document
Completion
Product Launch Estimation

o Development Cost

o Forecast

o Target Cost

o RFQ Date (including confidence

factor)

Feature Set Definition Lock Approval by Marketing


Preliminary Product Specifications Document
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including ROI
Working Proof of Concept Approval

RFQ Cycle
1

P1 Phase

RFQ Phase

P1 build by R&D/Manufacturing

Supply Chain RFQ submittal


Quotes Reception from OEM/Factory
First Production/Mass Production Schedule
Reception from OEM/Factory
OEM/Factory Selection
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including Product Launch Date (including
confidence factor)

Marketing sign-off on P1 (Design Completion)


Final Product Specifications Document (1. Spec)
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation

Manufacturing/Procurement Cycle
3

MPR Phase
MPR Build by
Manufacturing/OEM

Marketing Approval of MPR Units (ID, sound, etc.)


Product Launch Schedule Completion
Manufacturing Test Plan Completion
Specifications Adherence Validation
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

Launch Support
R&D Product Release

1st Production Run


1st Production Run by
Manufacturing

Final Manufacturing Test Plan Submittal


to Manufacturer
ISTA 6A Package Testing Completion
Safety Certification Completion
Product Release Form Signoff
Approval to Start 1st Production Run
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

QA Review
Quality Assurance
Review

Final Marketing Approval (cosmetics, sound


sample, etc.)
1st Production Evaluation Report Submittal to
OEM/Factory
Approval to Start Mass Production by R&D
Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/
Factory, Supply Chain and Marketing
Artist Approval (If required)

Mass
Production
Run

ER&D

Collection
Collection
of Ideas
Ideas
of

ER&D PLM
Product Development Process Flow

R&D Design & Development Cycle


1

Definition Phase

P Phase

Marketing Product Requirements

Proof of concept
Feature Set Definition Lock Approval by Marketing
Preliminary Product Specifications Document
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including ROI
Working Proof of Concept Approval

Stakeholders Approval to move to P


Phase
P Product Definition Document
Completion
Product Launch Estimation

o Development Cost

o Forecast

o Target Cost

o RFQ Date (including confidence

factor)

RFQ Cycle
1

P1 Phase

RFQ Phase
Supply Chain RFQ submittal

P1 build by R&D/Manufacturing
Marketing sign-off on P1 (Design Completion)
Final Product Specifications Document (1. Spec)
Completion
Development Cost to Date Calculation
Updated Product Launch Estimation

Quotes Reception from OEM/Factory


First Production/Mass Production Schedule
Reception from OEM/Factory
OEM/Factory Selection
Development Cost to Date Calculation
Updated Product Launch Estimation
o Including Product Launch Date

(including confidence factor)

Manufacturing/Procurement Cycle
3

MPR Phase
MPR Build by
Manufacturing/OEM

Marketing Approval of MPR Units (ID, sound, etc.)


Product Launch Schedule Completion
Manufacturing Test Plan Completion
Specifications Adherence Validation
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

Launch Support
R&D Product Release

1st Production Run


1st Production Run by
Manufacturing

Final Manufacturing Test Plan Submittal


to Manufacturer
ISTA 6A Package Testing Completion
Safety Certification Completion
Product Release Form Signoff
Approval to Start 1st Production Run
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation

QA Review
Quality Assurance
Review

Final Marketing Approval (cosmetics, sound


sample, etc.)
1st Production Evaluation Report Submittal to
OEM/Factory
Approval to Start Mass Production by R&D
Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/
Factory, Supply Chain and Marketing
Artist Approval (If required)

Mass
Production
Run

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.1 Definition Phase


PROJECT START
Artist projects will begin with FMIC approaching an artist, or an artist approaching FMIC. Marketing and Artist Relations will determine
if the artist is one that FMIC would like to have as a signature Artist. During the definition phase a builder is paired with the artist to
develop the artist signature model. The builder will work with a project engineer or will act as the project engineer for the duration of the
project.
ARTIST REQUIREMENTS MEETING
Invitees: GR&D Management, Marketing Manager, Builder/Project Engineer, Artist

GR&D Management and Builder/Project Engineer will discuss Product Specification Requirements with Marketing and Artist.

o Discuss Mandatory Feature Set

o Discuss Wish List Feature Set

o Discuss Desired ID

o Discuss Desired Target Cost

o Discuss Desired Launch Date

Notes will be sent to R&D OPs.
MARKETING P PRODUCT SPECIFICATION DOCUMENT

Marketing will create a P Product Definition Document based on initial Product Specification discussion
RESOURCE ASSIGNMENT

GR&D Management assigns resources for project.
NPI TRACKER AND PR#

Project Director sets up basic project information in the NPI Tracker as outlined below

o Project Director sets up project in NPI Tracker

o Project Director enters Definition Start Date into the NPI Tracker

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.1 Definition Phase cont.


GATE

Stakeholders Approval to move to P Phase

P Product Definition Document Completion

Product Launch Estimation

o Development Cost

o Forecast

o Target Cost

o RFQ Date (including confidence factor)

Artist

GR&D PLM
Artist Model Development Process Flow
1.2 P Phase

R&D Design & Development Cycle

The builder will continue to work with the artist in this phase to develop a prototype for artist review. This phase will repeat until artist
approval has been obtained.
NPI TRACKER AND PR#

Project Director enters P Product Definition Document project information in the NPI Tracker as outlined below

o Project Director enters Marketing P Product Definition Document Specification Date into the NPI Tracker

o Project Director enters Target Costs and Annual Units into the NPI Tracker
PRODUCT SPECIFICATIONS/ P KICKOFF MEETING
Invitees: R&D Management, Project Engineer, NPI Management, Safety Engineer, R&D OPs - limit to 2 hours

Items to be discussed for initial Product Specification Document:

o Desired Marketing Requirements from P Product Definition Document

o Mandatory Feature Set

o Wish List Feature Set

o Basic Mechanical Concept

o Basic Industrial Design Concept

Other items to be discussed:

o Manufacturing Options and Start of RFQ Preparation

o Risk Assessment of Project

o Define P End Date and discuss P Phase Deliverables
PRELIMINARY PRODUCT SPECIFICATIONS DOCUMENT
The Preliminary Product Specifications document provides preliminary information about the product requirements. The Project
Engineer, GR&D Management & Marketing Manager will prepare the Product Specification. The specification includes the
following information:

Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

Preliminary Bill of Materials (BOM): The BOM will need to be finalized after P1 and before sending this document out for a

RFQ. (Project Engineer)

Preliminary Project Timeline This section will cover the major milestones of the project. (Attention: This will be finalized

after P1 and before sending this document out for a RFQ) (GR&D Management, NPI Management)

Product Specifications Includes product features, product performance requirements, mechanical and industrial concepts,

packaging and POP requirements and critical component definition. (Project Engineer, Marketing Manager, GR&D

Management)

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.2 P Phase cont.


START OF P BUILDS
The concept of the P phase is to create a working prototype for Marketing and GR&D Management to review. This is a proof of
concept phase. Project Engineer and the GR&D Model shop create a P prototype and prepare P deliverables as discussed in the
product specifications/P kickoff meeting targeting a 3 day sprint

Project Engineer completes initial BOM and identifies critical parts

Supply Chain to identify long lead-time parts

Project Engineer and Engineering Support continue working on final ID based on observations and Marketing feedback

(create revised drawings, foam core models and/or 3D print)

Project Engineer and Engineering Support create drawings and start building a physical prototype sample in the R&D model

shop.

Project Engineer, Product Safety Engineer to identify possible project and safety risks.

Project Engineer performs regular update meetings with GR&D Management

R&D OPs with GR&D Management and Marketing Product Manager create a basic ROI
P PHASE DELIVERABLES (exact list is project dependent and needs to be determined during P Kickoff meeting)

One Working Prototype (can be Frankenstein to prove concept)

Preliminary Product Specification Document submitted to ER&D OPs for filing to Livelink

Initial Part Procurement of known parts used

Submit initial critical and long lead-time parts list to Supply Chain

Submit possible project and safety risks document to Livelink

Publish initial ROI to Livelink (R&D OPs)

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.2 P Phase cont.


P DESIGN REVIEWS (This will most likely be multiple meetings arranged by R&D OPs)
Meeting attendees should include: Project Engineer, Principal Engineer, Mechanical Engineer/Industrial Designer, Supply Chain,
Marketing Product Manager, GR&D Management, R&D OPs, Manufacturing Representative

Review Feature Set Definition Lock to be discussed during P Prototype Management Review

Discuss Geometry (Neck and Body)

Discuss Critical Parts List

Review estimate of product and development costs and ROI Analysis

Discuss Marketing Services Requirements

Discuss immediate tasks, such as P1 Phase, RFQ Preparation, Drawings, BOMs

Discuss Risks leading to P1, such as long lead items, design risks, tooling requirements, etc.

Discuss additional resources needed

Discuss other P1 development issues relevant to the project

R&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink

R&D OPs to enter P Design Review Date into the NPI Tracker
P PROTOTYPE MANAGEMENT REVIEW
Invitees: GR&D Management, Project Engineer, Marketing Product Manager and SVP Marketing

Conduct Preliminary Sound Sample with Marketing

Demonstrate P, secure approval of concept and feature set definition lock to move to P1 Development Phase

Secure Marketing Approved Industrial Design in order to move to P1 Development Phase

Discuss estimated target cost, estimated development cost, estimated development time and estimated ROI with Marketing.

Attention: This will be an estimation only and should not be used as factual data.

Marketing determines GO/NO GO for product
SCHEDULE

After the P Design Review meeting and obtaining the GO from Marketing, the Project Director and Project Engineer will

develop the internal P1 R&D Project Schedule including RFQ submittal date and provide it to the team

GR&D Management enters phase gate dates up to RFQ Phase into the NPI Tracker
NOTES:
The internal P1 schedule can only be created after any Marketing changes have been discussed. Feature Set

Definition Lock needs to be in place.

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.2 P Phase cont.


GATE

Feature Set Definition Lock Approval by Marketing.


Preliminary Product Specifications Document Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Development Cost
o Forecast
o Target Cost
o ROI
o RFQ Date (including updated confidence factor)
Working Proof of Concept Approval
Artist Approval

Artist

GR&D PLM
Artist Model Development Process Flow
1.3 P1 Phase

R&D Design & Development Cycle

During the P1 phase Fender R&D will finalize the design. Preliminary drawings are completed and released to manufacturing and
purchasing. A P1 sample may be created or the sample may be completed in the MPR phase. The need is based on the complexity of
the product. For OEM projects the P1 sample is often created after RFQ, and before an OEM is awarded the business.
P1 DESIGN
The concept of the P1 phase is to create a finalized working prototype to review by GR&D and Marketing.

Project Engineer, Engineering Support or OEM create 1-2 operational P1 prototype units. (if necessary)

Project Engineer creates P1 BOM

Project Engineer and Supply Chain verify critical and long lead-time parts

Project Engineer and Product Safety Engineer conduct safety review of P1 build. (if needed)

Project Engineer performs regular update meetings with GR&D Management
FINALIZED PRODUCT SPECIFICATIONS DOCUMENT

Project Engineer and Software Project Engineer create final Product Specifications Documents
The Product Specification document provides information about the product requirements. Project Engineer, GR&D Management
& Marketing will finalize the Product Specification Document that was created during the P phase. The specification includes the
following information:

Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

Bill of Materials (BOM): FMIC will supply a BOM to the OEM/ODM to include in the quotation process. The OEM will be asked

to create a costed BOM. FMIC will provide a target FOB cost in this section. (Project Engineer)

Project Timeline This section will cover the major milestones of the project; determine how many prototypes will be needed

and when the prototypes are to be delivered. Prototypes include Manufacturing Prototype Run (MPR) and 1st Production run.

(GR&D Management, NPI Management (internal projects)

Product Specifications Includes product features, product performance requirements, schematic or block diagrams,

mechanical and industrial concepts, software specifications, packaging and POP requirements and critical component

definition. (PE, Marketing Manager, GR&D Management)

Artist

GR&D PLM
Artist Model Development Process Flow

R&D Design & Development Cycle

1.3 P1 Phase cont.


P1 DESIGN REVIEWS (This will be multiple meetings arranged by R&D OPs)
Meeting attendees depending on what part will be reviewed should include: Project Engineer, Mechanical Engineer/Industrial Designer,
Software Project Engineer, Supply Chain, ER&D Management, ER&D OPs, Safety Engineer, Manufacturing Representative

Review P1 Schematic and PCB Layout

Review P1 Mechanical Design

Review ID

Review Critical Parts

Review Software Design

Discuss tooling requirements

Discuss possible manufacturing issues relevant to the project

ER&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink

Project Director to enter P1 Design Review Date into the NPI Tracker
P1 MANAGEMENT REVIEW
Invitees: GR&D Management, Project Engineer, NPI Management, Marketing Product Manager and SVP Marketing

Demonstrate P1 and conduct Sound Sample with Marketing

Secure Marketing Approval in order to move to the RFQ Phase

Discuss target cost, development cost, estimated time to market and estimated ROI with Marketing.
NOTES:

The MPR schedule can only be created after Marketing has approved P1

P1 Prototype requirements typically include 2-5 operational units
GATE

Marketing Signoff on P1 (Design Completion)


Final Product Specifications Document (1. Spec) Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o RFQ Date
Artist Approval

Artist

GR&D PLM
Artist Model Development Process Flow
2.1 RFQ Phase
The Request for Quotation (RFQ) process is the first step towards product manufacturing.
GR&D Management, Project Engineer and Supply Chain review the Final Product Specifications Document (supplied by Project
Engineer at the end of the P1 phase).
FMIC will include the following items in the RFQ:

Include supporting documentation (BOM, Drawings, Pictures, Samples, etc.)

Project Engineer, GR&D Management and Supply Chain will review the BOM

Supply Chain, Project Engineer and GR&D Management will write the RFQ Document and publish to Livelink. Typically is the

product spec.

Supply Chain submits RFQ to desired factories (FMIC and/or OEM). Some internal FMIC projects will not need a formal RFQ

submission, but all other aspects of this phase still apply.

RFQ Cycle

Below is the list of milestones to complete during the RFQ Phase:



Make any necessary changes to Product Specification Document

Finalize BOM for RFQ

Finalize Critical Parts List

Supply Chain, Project Engineer, Marketing Product Manager, and GR&D Management create RFQ package

Project Engineer initiates request to Product Safety Engineer to begin safety agency/test lab RFQ ( if needed )

o Project Engineer to supply Schematics, Product Specs, Product Pictures or Renderings, same as product x

information.
GATE

Quotes Reception from OEM/Factory


First Production/Mass Production Schedule Reception from OEM/Factory
OEM/Factory Selection
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o Product Launch Date (including confidence factor)

Artist

GR&D PLM
Artist Model Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase


MPR PHASE

GR&D Management creates remaining product development schedule post RFQ phase, validates with Manufacturing and

puts dates into NPI Tracker

Project Engineer performs an early component approval, i.e. jacks, cables, controls, etc.

2-5 units will be built during this phase at the selected factory

QA Factory representative or Project Engineer may be present at the factory during the MPR build to provide assistance in

building the units

If required, the Project Engineer and Engineering Support staff update the mechanical design, ID design and electronics

design (only minor changes should be required at this point design goal is to have final design at P1 Phase Gate)

Project Engineer, R&D OPs, Supply Chain work on parts/tooling procurement.

GR&D Management will update the NPI Tracker with MPR build updates, noting all issues encountered

Project Engineer Evaluates MPR units

Project Engineer submits Evaluation Report to OEM and to R&D OPs for archiving

Project Engineer and Software Project Engineer will conduct sound samples with Marketing

Marketing Services takes photos of sample and completes the art box and POP design and reports status in weekly meetings

to VP of Design.

Project Engineer with help from TSL creates beta test plan
MPR DEVELOPMENT PHASE
Below is a list of common items necessary for the MPR build at the factory:

Body Drawing

Neck Drawing

Subassembly Drawings

Switch function diagrams

Wiring diagrams

New Parts Drawings for make parts

Manufacturers Drawings/Specs for BUY parts

Badge/Logo Drawings (if necessary)

POP Drawings (if necessary, 1st Draft)

Packaging Artwork (if necessary)

Complete BOM

Finalize Packaging Design (In preparation for drop testing)

Artist

GR&D PLM
Artist Model Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase cont.


MPR EVALUATION
Below are the milestones to achieve during the MPR build:

Remotely, or on location, QA Factory Representative or Project Engineer assists Manufacturing in preparing MPR units (all 2-5,

as required). More complex projects or new OEMs will require higher levels of on-site support

Make necessary corrections to documentation used for the MPR build

Project Engineer performs a detailed evaluation of MPR units

Manufacturing engineer generates punch list (FMIC factories only)

Evaluation report is reviewed with the OEM/FMIC factory and a list of corrective actions is generated from the manufacturer for

any issues found

Project Engineer submits evaluation document to R&D Ops for archiving

Project Engineer initiates safety review of representative samples with Product Safety Engineer prior to safety agency

submission. (if necessary)

Project Engineer with Marketing performs sound sample of MPR units
MPR PHOTO SAMPLE

1 Unit of each color will be needed for photo samples for marketing.
The Manufacturing Prototype Run (MPR) samples are to be constructed using tooled parts by the OEM/ODMs Manufacturing
facility. The MPR samples must not be hand-built by the R&D/OEM/ODMs Engineering team: Manufacturing Prototypes and 1st
Production units must be produced on the same assembly line as mass production units. The MPR samples should be sent
to FMIC using the intended product packaging, although it may be missing the packaging artwork. MPR Samples do not need to have
a serial number marked on the units, but should show intended label and format.
Fender R&D will evaluate the MPR samples for any issues with the tooling, as well as for function, fit, safety, compliance, and packaging.
Additional MPR Samples may be required if problems are encountered that cannot be resolved without an additional revision of the
product.
One MPR sample unit (or a multi-pack of units, if appropriate) is to be sent by the OEM/ODM to FMIC for ISTA 6A Package Drop
Testing. This unit (or multi-pack) must be over-packed. ISTA 6A Package Drop Testing is required for all products produced for Fender
by the OEM/ODM.

Artist

GR&D PLM
Artist Model Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase cont.


NOTES:

Package Drop Testing is only required if there is a major physical difference in the amplifier or electronic device

from previous models such as a new cabinet/chassis shape, new packaging, etc and if desired by the Marketing

Manager. If the only difference is cosmetic such as paint change, logo, etc., then no Package Drop Testing is

required.
GATE

Marketing Approval of MPR Units (ID, sound, etc.)


Product Launch Schedule Completion
Manufacturing Test Plan Completion
Specifications Adherence Validation
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Total Development Cost
o Forecast
o Product Launch Date (including confidence factor)

Artist

GR&D PLM
Artist Model Development Process Flow

Manufacturing/Procurement Cycle

3.2 Launch Support Phase


LAUNCH SUPPORT - PRODUCT RELEASE PHASE

Product Release will be an ongoing process

Drawings will be released as they are approved during the MPR Development Phase

Drawings outstanding after safety approval shall be completed and released prior to 1st Production Run

BOMs and Parts drawings (make only) will be completed

Fender QA representative may be present at the factory during the 1st Production run to assist in production of the samples

for evaluation.

MPR golden sample to be approved by Project Engineer and Marketing Product Manager and.

Drawings should be released as a letter revision at this point.
LAUNCH SUPPORT - SAFETY TESTING
Below are the typical items required for this phase:

Project Engineer works with Product Safety Engineer to accumulate ALL required spare parts and blank PCBs for Safety

submittal

ALL safety units, spare parts and documentation to be submitted at the BEGINNING of the testing process (trickling parts to

the safety agency costs time and money)
LAUNCH SUPPORT - PACKAGE TESTING
Below are the items required for this phase:

(1) Unit from MPR build for FedEx package testing (work with Supply Chain Traffic). Some OEMs will do this for us.

Artist

GR&D PLM
Artist Model Development Process Flow

Manufacturing/Procurement Cycle

3.2 Launch Support Phase cont.


LAUNCH SUPPORT - PRODUCT RELEASE
Below is a list of items necessary for Product Release:

Body Drawings

Neck Drawings

Subassembly Drawings

Switch Function diagrams

New Parts Drawings (Make Parts Only)

Manufacturers and OEM Drawings/Specs

POP Drawings

Packaging Artwork

Owners Manual

Complete BOM

Customer Service Documentation
GATE

Final Manufacturing Test Plan Submittal to Manufacturer


ISTA 6A Package Testing Completion
Safety Certification Completion
Product Release Form Signoff
Approval to Start of 1st Production Run
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Product Launch Date (including confidence factor)

GR&D PLM
Artist Model Development Process Flow

Artist

Manufacturing/Procurement Cycle

3.3 1st Production Run


1ST PRODUCTION PHASE

Usually 25 units will be built during this phase at the selected factory, per product launch requirements

Project Engineer, R&D OPs, Supply Chain continue parts/tooling procurement

QA Factory representative may be present at the factory during the 1st Production build to provide assistance in

building the units

Project Engineer evaluates samples from 1st Production units

Marketing will conduct sound samples in order to accelerate the approval process

Project Engineer will provide evaluation report to GR&D Management and R&D OPs regarding the 1st Production Run

evaluation, noting all issues encountered

Approval for Mass Production is to be given by ER&D Management after Project Engineer and DC have evaluated

and approved 1st production reference samples with Marketing and Supply Chain approval and knowledge as

well
1ST PRODUCTION RUN
Below are the milestones to achieve during the 1st Production Run:

Assist Manufacturing in assembling 1st Production Run units

Verify completeness of documentation with the 1st Production Run

Perform inspection of units based upon AQL sampling

Perform final sound sample, with Marketing assistance

Marketing Approval

Production Approval
FMIC will give the OEM/ODM/Factory approval to begin a 1st production run of the product only after the OEM/ODM/Factory has
completed a Manufacturing Proto Run free of any major issues, and FMIC has approved the product without any further changes. The
1st Production run quantity is limited to 25 units or less. Typically 25 units for guitars. A PO will be issued stating the initial
quantity for 1st Production.
GATE






Final Marketing Approval (cosmetics, sound sample, etc.)


1st Production Evaluation Report Submittal to OEM/Factory
Approval to Start Mass Production by R&D Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/Factory, Supply Chain and Marketing
Artist Approval (If required)

GR&D

GR&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.1 Definition Phase


PROJECT START

Incoming requirement: R&D receives Product Development Request from Marketing

o Proposed Marketing Product Concept Document document for start of project contains:

Idea statement

Unique Selling Proposition/Customer Benefit statement

Competitive landscape; products, prices and compelling features

Rough cost target

Rough requested project launch date

Ideas can also be generated through facilitated discussions, 3 year plans, technology and innovation plans, emails, phone

calls, etc.
MARKETING PRODUCT REQUIREMENTS MEETING
Invitees include GR&D Management, Marketing Manager

GR&D Management will discuss Product Specification Requirements with Marketing.

o Competitive landscape

o Mandatory/minimum feature set

o Wish list/desired feature set

o Desired ID

o Desired target cost

o Desired launch date

Notes will be sent to R&D OPs
ESTIMATION, ITERATION & OBSERVATIONS

R&D rough estimate of development and unit costs

R&D rough estimate of resources and potential time-to-market

Iterate feature set vs. cost vs. time to market Loop until happy

In conjunction with marketing manager consider focus group/customer input; observations, reviews of foam core models,

sketches, etc. If needed loop back to feature vs. cost vs. time stage

Final review of competitive landscape before creation of P Product Definition Document

GR&D

GR&D PLM
Product Development Process Flow
1.1 Definition Phase cont.

R&D Design & Development Cycle

RESOURCE ASSIGNMENT

R&D Management assigns resources for project
MARKETING P PRODUCT SPECIFICATION DOCUMENT

Marketing will create a P Product Definition Document based on initial Product Specification discussion
NPI TRACKER AND PR#

Project Director sets up basic project information in the NPI Tracker as outlined below

o Project Director sets up project in NPI Tracker

o Project Director enters Definition Start Date into the NPI Tracker
GUIDELINES
Consider the following guidelines when assessing product ideas:

Continual project management to maintain business expectations

Improved financial performance

o What can be done to improve margin, manufacturing, time-to-market or other costs?

Leverage/promote Fenders history

Innovative features/capabilities

o Review of enablers; technology, applications, design languages, prototyping ideas, etc.

Improved quality

Improved value
GATE

Stakeholders Approval to move to P Phase

P Product Definition Document Completion

Product Launch Estimation

o Development Cost

o Forecast

o Target Cost

o RFQ Date (including confidence factor)

GR&D

GR&D PLM
Product Development Process Flow
1.2 P Phase

R&D Design & Development Cycle

NPI TRACKER AND PR#



Project Director enters P Product Definition Document project information in the NPI Tracker as outlined below

o Project Director enters Marketing P Product Definition Document Specification Date into the NPI Tracker

o Project Director enters Target Costs and Annual Units into the NPI Tracker
PRODUCT SPECIFICATIONS/ P KICKOFF MEETING
Invitees: R&D Management, Project Engineer, NPI Management, Safety Engineer, R&D OPs - limit to 2 hours

Items to be discussed for initial Product Specification Document:

o Desired Marketing Requirements from P Product Definition Document

o Mandatory Feature Set

o Wish List Feature Set

o Basic Mechanical Concept

o Basic Industrial Design Concept

Other items to be discussed:

o Manufacturing Options and Start of RFQ Preparation

o Risk Assessment of Project

o Define P End Date and discuss P Phase Deliverables
PRELIMINARY PRODUCT SPECIFICATIONS DOCUMENT
The Preliminary Product Specification document provides preliminary information about the product requirements. The Project
Engineer, GR&D Management & Marketing Manager will prepare the Product Specification. The specification includes the
following information:

Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

Preliminary Bill of Materials (BOM): The BOM will need to be finalized after P1 and before sending this document out for a

RFQ. (Project Engineer)

Preliminary Project Timeline This section will cover the major milestones of the project. (Attention: This will be finalized

after P1 and before sending this document out for a RFQ) (GR&D Management, NPI Management)

Product Specifications Includes product features, product performance requirements, mechanical and industrial

concepts, packaging and POP requirements and critical component definition. (Project Engineer, Product Marketing

Manager, GR&D Management)

GR&D

GR&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.2 P Phase cont.


START OF P BUILDS
The concept of the P phase is to create a working prototype for Marketing and GR&D Management to review. This is a proof of
concept phase. Project Engineer and the GR&D Model shop create a P prototype and prepare P deliverables as discussed in the
product specifications/P kickoff meeting targeting a 3 day sprint

Project Engineer completes initial BOM and identifies critical parts

Supply Chain to identify long lead-time parts

Project Engineer and Engineering Support continue working on final ID design based on observations and Marketing feedback

(create revised drawings, foam core models and/or 3D print)

Project Engineer and Engineering Support create drawings and start building a physical prototype sample in the R&D model

shop.

Project Engineer, Product Safety Engineer to identify possible project and safety risks.

Project Engineer performs regular update meetings with GR&D Management

R&D OPs with GR&D Management and Marketing Product Manager create a basic ROI
P PHASE DELIVERABLES (exact list is project dependent and needs to be determined during P Kickoff meeting)

One Working Prototype (can be Frankenstein to prove concept)

Preliminary Product Specification Document submitted to ER&D OPs for filing to Livelink Initial Part Procurement of known

parts used

Submit initial critical and long lead-time parts list to Supply Chain

Submit possible project and safety risks document to Livelink

Publish initial ROI to Livelink (R&D OPs)
P DESIGN REVIEWS (This will most likely be multiple meetings arranged by R&D OPs)
Meeting attendees should include: Project Engineer, Principal Engineer, Mechanical Engineer/Industrial Designer, Supply Chain,
Marketing Product Manager, GR&D Management, R&D OPs, Manufacturing Representative, Customer Service

Review Feature Set Definition Lock to be discussed during P Prototype Management Review

Discuss Geometry ( Neck and Body )

Discuss Critical Parts List

Review estimate of product and development costs and ROI Analysis

Discuss Marketing Services Requirements

Discuss immediate tasks, such as P1 Phase, RFQ Preparation, Drawings, BOMs

Discuss Risks leading to P1, such as long lead items, design risks, tooling requirements, etc.

Discuss additional resources needed

GR&D PLM
Product Development Process Flow

GR&D

1.2 P Phase cont.

R&D Design & Development Cycle

Discuss other P1 development issues relevant to the project


R&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink
R&D OPs to enter P Design Review Date into the NPI Tracker

P PROTOTYPE MANAGEMENT REVIEW


Invitees: GR&D Management, Project Engineer, Marketing Product Manager and SVP Marketing

Conduct Preliminary Sound Sample with Marketing

Demonstrate P, secure approval of concept and feature set definition lock to move to P1 Development Phase

Secure Marketing Approved Industrial Design in order to move to P1 Development Phase

Discuss estimated target cost, estimated development cost, estimated development time and estimated ROI with Marketing.

Attention: This will be an estimation only and should not be used as factual data.

Marketing determines GO/NO GO for product
SCHEDULE

After the P Design Review meeting and obtaining the GO from Marketing, the Project Director and Project Engineer will

develop the internal P1 R&D Project Schedule including RFQ submittal date and provide it to the team

GR&D Management enters phase gate dates up to P1 Design Review Phase into the NPI Tracker
NOTES:

The internal P1 schedule can only be created after any Marketing changes have been discussed. Feature Set

Definition Lock needs to be in place.
GATE

Feature Set Definition Lock Approval by Marketing.


Preliminary Product Specifications Document Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Development Cost
o Forecast
o Target Cost
o ROI
o RFQ Date (including updated confidence factor)
Working Proof of Concept Approval

GR&D

GR&D PLM
Product Development Process Flow
1.3 P1 Phase

R&D Design & Development Cycle

During the P1 phase Fender R&D will finalize the design. Preliminary drawings are completed and released to manufacturing and
purchasing. A P1 sample may be created or the sample may be completed in the MPR phase. The need is based on the complexity of
the product. For OEM projects the P1 sample is often created after RFQ, and before an OEM is awarded the business.
P1 DESIGN
The concept of the P1 phase is to create a finalized working prototype to review by GR&D and Marketing.

Project Engineer, Engineering Support or OEM create 1-2 operational P1 prototype units. (if necessary)

Project Engineer creates P1 BOM

Project Engineer and Supply Chain verify critical and long lead-time parts

Project Engineer and Product Safety Engineer conduct safety review of P1 build. (if needed)

Project Engineer performs regular update meetings with GR&D Management
FINALIZED PRODUCT SPECIFICATIONS DOCUMENT

Project Engineer and Software Project Engineer create final Product Specifications Documents
The Product Specification document provides information about the product requirements. Project Engineer, GR&D Management
& Marketing will finalize the Product Specification Document that was created during the P phase. The specification includes the
following information:

Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

Bill of Materials (BOM): FMIC will supply a BOM to the OEM/ODM to include in the quotation process. The OEM will be asked

to create a costed BOM. FMIC will provide a target FOB cost in this section. (Project Engineer)

Project Timeline This section will cover the major milestones of the project; determine how many prototypes will be needed

and when the prototypes are to be delivered. Prototypes include Manufacturing Prototype Run (MPR) and 1st Production run.

(GR&D Management, NPI Management (internal projects)

Product Specifications Includes product features, product performance requirements, schematic or block diagrams,

mechanical and industrial concepts, software specifications, packaging and POP requirements and critical component

definition. (PE, Marketing Manager, GR&D Management)

GR&D

GR&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.3 P1 Phase cont.


P1 DESIGN REVIEWS
(This will be multiple meetings arranged by R&D OPs)
Meeting attendees depending on what part will be reviewed should include: Project Engineer, Mechanical Engineer/Industrial Designer,
Software Project Engineer, Supply Chain, ER&D Management, ER&D OPs, Safety Engineer, Manufacturing Representative

Review P1 Schematic and PCB Layout

Review P1 Mechanical Design

Review ID

Review Critical Parts

Review Software Design

Discuss tooling requirements

Discuss possible manufacturing issues relevant to the project

ER&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink

Project Director to enter P1 Design Review Date into the NPI Tracker
P1 MANAGEMENT REVIEW
Invitees: GR&D Management, Project Engineer, NPI Management, Marketing Product Manager and SVP Marketing

Demonstrate P1 and conduct Sound Sample with Marketing

Secure Marketing Approval in order to move to the RFQ Phase

Discuss target cost, development cost, estimated time to market and estimated ROI with Marketing.
NOTES:

The MPR schedule can only be created after Marketing has approved P1

P1 Prototype requirements typically include 2-5 operational units
GATE

Marketing Signoff on P1 (Design Completion)


Final Product Specifications Document (1. Spec) Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o RFQ Date

GR&D

GR&D PLM
Product Development Process Flow
2.1 RFQ Phase
The Request for Quotation (RFQ) process is the first step towards product manufacturing.
GR&D Management, Project Engineer and Supply Chain review the Final Product Specifications Document (supplied by Project
Engineer at the end of the P1 phase).
FMIC will include the following items in the RFQ:

Include supporting documentation (BOM, Drawings, Pictures, Samples, etc.)

Project Engineer, GR&D Management and Supply Chain will review the BOM

Supply Chain, Project Engineer and GR&D Management will write the RFQ Document and publish to Livelink. Typically is the

product spec.

Supply Chain submits RFQ to desired factories (FMIC and/or OEM). Some internal FMIC projects will not need a formal RFQ

submission, but all other aspects of this phase still apply.

RFQ Cycle

Below is the list of milestones to complete during the RFQ Phase:



Make any necessary changes to Product Specification Document

Finalize BOM for RFQ

Finalize Critical Parts List

Supply Chain, Project Engineer, Marketing Product Manager, and GR&D Management create RFQ package

Project Engineer initiates request to Product Safety Engineer to begin safety agency/test lab RFQ ( if needed )

o Project Engineer to supply Schematics, Product Specs, Product Pictures or Renderings, same as product x

information.
GATE

Quotes Reception from OEM/Factory

First Production/Mass Production Schedule Reception from OEM/Factory

OEM/Factory Selection

Development Cost to Date Calculation

Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o Product Launch Date (including confidence factor)

GR&D

GR&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase


MPR PHASE

GR&D Management creates remaining product development schedule post RFQ phase, validates with Manufacturing and

puts dates into NPI Tracker

Project Engineer performs an early component approval, i.e. jacks, cables, controls, etc.

2-5 units will be built during this phase at the selected factory

QA Factory representative or Project Engineer may be present at the factory during the MPR build to provide assistance in

building the units

If required, the Project Engineer and Engineering Support staff updates the mechanical design, ID design and electronics de

sign (only minor changes should be required at this point design goal is to have final design at P1 Phase Gate)

Project Engineer, R&D OPs, Supply Chain work on parts/tooling procurement.

GR&D Management will update the NPI Tracker with MPR build updates, noting all issues encountered

Project Engineer Evaluates MPR units

Project Engineer to submit Evaluation Report to OEM and to R&D OPs for archiving

Project Engineer and Software Project Engineer will conduct sound samples with Marketing

Marketing Services takes photos of sample and completes the art box and POP design and reports status in weekly meetings

to VP of Design.

Project Engineer with help from TSL creates beta test plan
MPR DEVELOPMENT PHASE
Below is a list of common items necessary for the MPR build at the factory:

Body Drawing

Neck Drawing

Subassembly Drawings

Switch function diagrams

Wiring diagrams

New Parts Drawings for make parts

Manufacturers Drawings/Specs for BUY parts

Badge/Logo Drawings (if necessary)

POP Drawings (if necessary, 1st Draft)

Packaging Artwork (if necessary)

Complete BOM

Finalize Packaging Design (In preparation for drop testing)

Additional MPR units may be requested to support Marketing product photo needs

GR&D

GR&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase cont.


MPR EVALUATION
Below are the milestones to achieve during the MPR build:

Remotely, or on location, QA Factory Representative or Project Engineer assists Manufacturing in preparing MPR units (all 2-5,

as required). More complex projects or new OEMs will require higher levels of on-site support

Make necessary corrections to documentation used for the MPR build

Project Engineer performs a detailed evaluation of MPR units

Manufacturing engineer generates punch list (FMIC factories only)

Evaluation report is reviewed with the OEM/FMIC factory and a list of corrective actions is generated from the manufacturer for

any issues found

Project Engineer submits evaluation document to R&D Ops for archiving

Project Engineer initiates safety review of representative samples with Product Safety Engineer prior to safety agency

submission. (if necessary)

Project Engineer with Marketing performs sound sample of MPR units
MPR PHOTO SAMPLE

1 Unit of each color will be needed for photo samples for marketing.
The Manufacturing Prototype Run (MPR) samples are to be constructed using tooled parts by the OEM/ODMs Manufacturing facility.
The MPR samples must not be hand-built by the R&D/OEM/ODMs Engineering team: Manufacturing Prototypes and 1st Production
units must be produced on the same assembly line as mass production units. The MPR samples should be sent to FMIC using the
intended product packaging, although it may be missing the packaging artwork. MPR Samples do not need to have a serial number
marked on the units, but should show intended label and format.
Fender R&D will evaluate the MPR samples for any issues with the tooling, as well as for function, fit, safety, compliance, and packaging.
Additional MPR Samples may be required if problems are encountered that cannot be resolved without an additional revision of the
product.
One MPR sample unit (or a multi-pack of units, if appropriate) is to be sent by the OEM/ODM to FMIC for ISTA 6A Package Drop
Testing. This unit (or multi-pack) must be over-packed. ISTA 6A Package Drop Testing is required for all products produced for Fender
by the OEM/ODM.

GR&D

GR&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase cont.


NOTES:

Package Drop Testing is only required if there is a major physical difference in the amplifier or electronic device

from previous models such as a new cabinet/chassis shape, new packaging, etc and if desired by the Marketing

Manager. If the only difference is cosmetic such as paint change, logo, etc., then no Package Drop Testing is

required.
GATE

Marketing Approval of MPR Units (ID, sound, etc.)

Product Launch Schedule Completion

Manufacturing Test Plan Completion

Specifications Adherence Validation

Target Cost Validation

Development Cost to Date Calculation

Updated Product Launch Estimation
o Revised Total Development Cost
o Forecast
o Product Launch Date (including confidence factor)

GR&D

GR&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.2 Launch Support Phase


LAUNCH SUPPORT - PRODUCT RELEASE PHASE

Product Release will be an ongoing process

Drawings will be released as they are approved during the MPR Development Phase

Drawings outstanding after safety approval shall be completed and released prior to 1st Production Run

BOMs and Parts drawings (make only) will be completed

Fender QA representative may be present at the factory during the 1st Production run to assist in production of the samples

for evaluation.

MPR golden sample to be approved by Project Engineer and Marketing Product Manager and.

Drawings should be released as a letter revision at this point.
LAUNCH SUPPORT - SAFETY TESTING
Below are the typical items required for this phase:

Project Engineer works with Product Safety Engineer to accumulate ALL required spare parts and blank PCBs for Safety

submittal

ALL safety units, spare parts and documentation to be submitted at the BEGINNING of the testing process (trickling parts to

the safety agency costs time and money)
LAUNCH SUPPORT - PACKAGE TESTING
Below are the items required for this phase:

(1) Unit from MPR build for FedEx package testing (work with Supply Chain Traffic). Some OEMs will do this for us.
LAUNCH SUPPORT - PRODUCT RELEASE
Below is a list of items necessary for Product Release:

Body Drawings

Neck Drawings

Subassembly Drawings

GR&D PLM
Product Development Process Flow

GR&D

Manufacturing/Procurement Cycle

3.2 Launch Support Phase cont.









Switch Function diagrams


New Parts Drawings (Make Parts Only)
Manufacturers and OEM Drawings/Specs
POP Drawings
Packaging Artwork
Owners Manual
Complete Costed BOM
Customer Service Documentation

GATE

Final Manufacturing Test Plan Submittal to Manufacturer

ISTA 6A Package Testing Completion

Safety Certification Completion

Product Release Form Signoff

Approval to Start of 1st Production Run

Target Cost Validation

Development Cost to Date Calculation

Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Product Launch Date (including confidence factor)

GR&D PLM
Product Development Process Flow

GR&D

Manufacturing/Procurement Cycle

3.3 1st Production Pilot Run


1ST PRODUCTION PHASE

Usually 25 units will be built during this phase at the selected factory, per product launch requirements

Project Engineer, R&D OPs, Supply Chain continue parts/tooling procurement

QA Factory representative may be present at the factory during the 1st Production build to provide assistance in building the

units

Project Engineer evaluates samples from 1st Production units

Marketing will conduct sound samples in order to accelerate the approval process

Project Engineer will provide evaluation report to GR&D Management and R&D OPs regarding the 1st Production Run

evaluation, noting all issues encountered

Approval for Mass Production is to be given by ER&D Management after Project Engineer and DC have evaluated

and approved 1st production reference samples with Marketing and Supply Chain approval and knowledge as

well
1ST PRODUCTION RUN
Below are the milestones to achieve during the 1st Production Run:

Assist Manufacturing in assembling 1st Production Run units

Verify completeness of documentation with the 1st Production Run

Perform inspection of units based upon AQL sampling

Perform final sound sample, with Marketing assistance

Marketing Approval

Production Approval
FMIC will give the OEM/ODM/Factory approval to begin a 1st production run of the product only after the OEM/ODM/Factory has
completed a Manufacturing Proto Run free of any major issues, and FMIC has approved the product without any further changes. The
1st Production run quantity is limited to 25 units or less. Typically 25 units for guitars. A PO will be issued stating the initial
quantity for 1st Production.
GATE





Final Marketing Approval (cosmetics, sound sample, etc.)


1st Production Evaluation Report Submittal to OEM/Factory
Approval to Start Mass Production by R&D Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/Factory, Supply Chain and Marketing

ER&D

ER&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.1 Definition Phase


PROJECT START

Incoming requirement: R&D receives Product Development Request from Marketing

o Proposed Marketing Product Concept Document for start of project contains:

Idea statement

Unique Selling Proposition/Customer Benefit statement

Competitive landscape; products, prices and compelling features

Rough cost target

Rough requested project launch date

Ideas can also be generated through facilitated discussions, 3 year plans, technology and innovation plans,

emails, phone calls, etc.
MARKETING PRODUCT REQUIREMENTS MEETING
Invitees include ER&D Management, VP of Innovation, Marketing Manager

VP of Innovation, ER&D Management will discuss Product Specification Requirements with Marketing.

o Competitive landscape

o Mandatory/minimum feature set

o Wish list/desired feature set

o Desired ID

o Desired target cost

o Desired launch date

Notes will be sent to ER&D OPs to store to Livelink
ESTIMATION, ITERATION & OBSERVATIONS

R&D rough estimate of development and unit costs

R&D rough estimate of resources and potential time-to-market

Iterate feature set vs. cost vs. time to market Loop until happy

In conjunction with Marketing Manager consider focus group/customer input; observations, reviews of foam core models,

sketches, etc. If needed loop back to feature vs. cost vs. time stage

Final review of competitive landscape before creation of P Product Definition Document
MARKETING P PRODUCT DEFINITION DOCUMENT

Marketing will create a P Product Definition Document based on initial Product Specification discussion

ER&D

ER&D PLM
Product Development Process Flow

1.1 Definition Phase cont.

R&D Design & Development Cycle

RESOURCE ASSIGNMENT

ER&D Management assigns resources for project
NPI TRACKER AND PR#

Project Director sets up basic project information in the NPI Tracker as outlined below

o Project Director sets up project in NPI Tracker

o Project Director enters Definition Start Date into the NPI Tracker
GUIDELINES
Consider the following guidelines when assessing product ideas:

Continual project management to maintain business expectations

Improved financial performance

o What can be done to improve margin, manufacturing, time-to-market or other costs?

Leverage/promote Fenders history

Innovative features/capabilities

o Review of enablers; technology, applications, design languages, prototyping ideas, etc.

Improved quality

Improved value
GATE
Stakeholders Approval to move to P Phase
P Product Definition Document Completion
Product Launch Estimation
o Development Cost
o Forecast
o Target Cost
o RFQ Date (including confidence factor)

ER&D

ER&D PLM
Product Development Process Flow

1.2 P Phase

R&D Design & Development Cycle

NPI TRACKER AND PR#



Project Director enters P Product Definition Document project information in the NPI Tracker as outlined below

o Project Director enters Marketing P Product Definition Document Specification Date into the NPI Tracker

o Project Director enters Target Costs and Annual Units into the NPI Tracker
PRODUCT SPECIFICATIONS/ P KICKOFF MEETING
Invitees: ER&D Management, Project Engineer, Industrial Designer, Software Project Engineer, Safety Engineer, ER&D OPs - limit to 2
hours duration

Items to be discussed for initial Product Specification Document:

o Desired Marketing Requirements from P Product Definition Document

o Mandatory Feature Set (Hardware and Software)

o Wish List Feature Set (Hardware and Software)

o Basic Mechanical Concept

o Basic Industrial Design Concept

o Basic Electrical Design and Block Diagram

o Basic Embedded Software Design and Block Diagram

o Basic Software Application Design and Block Diagram

Other items to be discussed:

o Manufacturing Options and Start of RFQ Preparation

o Risk Assessment of Project

o Define P End Date and discuss P Phase Deliverables
PRELIMINARY PRODUCT SPECIFICATIONS DOCUMENT

Project Engineer and Software Project Engineer create initial Block Diagrams as well as initial Product Specifications

Documents (Hardware and Software)
The Preliminary Product Specification document provides preliminary information about the product requirements. The Project Engineer,
ER&D Management & Product Marketing Manager will prepare the Product Specification. The specification includes the following
information:

Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

ER&D

ER&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.2 P Phase cont.







Preliminary Bill of Materials (BOM): The BOM will need to be finalized after P1 and before sending this document out for a
RFQ. (Project Engineer)
Preliminary Project Timeline This section will cover the major milestones of the project. (Attention: This will be finalized
after P1 and before sending this document out for a RFQ) (ER&D Management)
Product Specifications Includes product features, product performance requirements, schematic or block diagrams,
mechanical and industrial concepts, software specifications, packaging and POP requirements and critical component
definition. (Project Engineer, Product Marketing Manager, ER&D Management)

START OF P BUILDS
The concept of the P phase is to create a working prototype for Marketing, ER&D Management and VP of Innovation to review. This
is a proof of concept phase.
Project Engineer, Software Project Engineer, Mechanical Engineer and Engineering Support create a P prototype and prepare P
deliverables as discussed in the product specifications/P kickoff meeting

Software Project Engineer starts software proto code

Industrial Designer and Engineering Support continue working on final ID design based on observations and Marketing

feedback (create revised drawings, foam core models and/or 3D print)

Mechanical Engineer completes proto chassis and builds cabinet

Project Engineer creates initial schematic and revises block diagram if needed (Attention: This will need to be reviewed

during the P design review)

Project Engineer completes initial BOM and identifies critical parts

Project Engineer, Product Safety Engineer to identify possible project and safety risks, including critical parts

Supply Chain uses BOM to identify long lead-time parts

Project Engineer performs regular update meetings with ER&D Management

ER&D OPs with ER&D Management and Product Marketing Manager create a basic ROI
P PHASE DELIVERABLES (exact list is project dependent and needs to be determined during P Kickoff meeting)

One Working Prototype (can be Frankenstein to prove concept)

Prototype Chassis (if required)

Prototype Cabinet (can be foam core model or 3D print to prove finalized ID concept)

Preliminary Product Specification Document submitted to ER&D OPs for filing to Livelink

Block Diagram submitted to ER&D OPs for filing to Livelink

Initial Schematic

Initial Part Procurement of known parts used

ER&D

ER&D PLM
Product Development Process Flow

1.2 P Phase cont.

R&D Design & Development Cycle

Submit initial long lead-time parts list to Supply Chain


Submit possible project and safety risks document, including safety critical parts to Livelink
Publish initial ROI document to Livelink (ER&D OPs)

P DESIGN REVIEWS (Consisting of multiple meetings arranged by R&D OPs)


Meeting attendees should include: Project Engineer, Principal Engineer, Mechanical Engineer/Industrial Designer, Software Project
Engineer, Supply Chain, Product Marketing Manager, ER&D Management, ER&D OPs, Manufacturing Representative

Review Feature Set Lock Definition to be discussed at the P Prototype Management Review

Discuss initial P Schematic and/or Block Diagram

Discuss Industrial Design

Discuss Critical Parts List

Review estimate of product and development costs and ROI Analysis

Discuss Marketing Services Requirements

Discuss immediate tasks, such as P1 Phase, RFQ Preparation, Drawings, Industrial Design, Electronics Design, Software,

BOMs

Discuss Risks leading to P1, such as long lead items, design risks, tooling requirements, software challenges, etc.

Discuss additional resources needed

Discuss other possible P1 development issues relevant to the project

ER&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink

ER&D OPs to enter P Design Review Date into the NPI Tracker
P PROTOTYPE MANAGEMENT REVIEW
Invitees: ER&D Management, VP of Innovation, Project Engineer, Software Project Engineer, Product Marketing Manager and SVP
Marketing

Conduct Preliminary Sound Sample with Marketing

Demonstrate P, secure approval of concept and feature set lock definition to move to P1 Development Phase

Secure Marketing Approved Final Industrial Design in order to move to P1 Development Phase

Discuss estimated target cost, estimated development cost, estimated development time and estimated ROI with Marketing.

Attention: This will be an estimation only and should not be used as factual data.

Marketing determines GO/NO GO for product

ER&D

ER&D PLM
Product Development Process Flow

1.2 P Phase cont.

R&D Design & Development Cycle

SCHEDULE

After the P Design Review meeting and obtaining the GO from Marketing, the Project Director and Project Engineer will

develop the internal P1 R&D Project Schedule including RFQ submittal date and provide it to the team

ER&D Management enters phase gate dates up to RFQ Phase into the NPI Tracker
NOTES:

The internal P1 schedule can only be created after any Marketing changes have been discussed. Feature Set

Lock Definition needs to be in place.
GATE

Feature Set Definition Lock Approval by Marketing.

Preliminary Product Specifications Document Completion

Development Cost to Date Calculation

Updated Product Launch Estimation

o Development Cost

o Forecast

o Target Cost
o ROI
o RFQ Date (including updated confidence factor)

Working Proof of Concept Approval

ER&D

ER&D PLM
Product Development Process Flow

1.3 P1 Phase

R&D Design & Development Cycle

During the P1 phase Fender R&D will finalize the product design. Chassis, Cabinets, Panels and PCB layouts are completed internally
and prototypes can be manufactured and assembled locally, at FMIC Manufacturing Facilities or at the OEM (if OEM has been preselected.)
P1 DESIGN
The concept of the P1 phase is to create a finalized working prototype to be reviewed by ER&D and Marketing.
Project Engineer, Software Project Engineer, Mechanical Engineer, Engineering Support or OEM creates 2-5 operational P1 prototype
units.

Software Project Engineer continues to work on software code (as required)

Mechanical Engineer completes final chassis and cabinet design

Project Engineer creates P1 schematic and layout prior to P1 build. (Attention: This will need to be reviewed during the

P1 design review)

Project Engineer creates P1 BOM

Project Engineer and Supply Chain verify critical and long lead-time parts

Project Engineer and Product Safety Engineer conduct safety review of P1 build.

Project Engineer performs regular update meetings with ER&D Management

Project Engineer performs a complete bench check of the P1 PCB

Assigned Principal Engineer performs a complete bench check of a P1 unit. Project Engineer will provide basic specs and

requirements to testing engineer before the start of Bench Check

Project Engineer and Principal Engineer submit Bench Check document to ER&D OPs to upload to Livelink

Project Engineer performs thermal test

Project Engineer performs fusing analysis

Project Engineer develops transformer with chosen vendor. Same transformer vendor needs be used for production.

Project Engineer will work with Engineering Support staff to work on mechanical, electrical and ID drawings necessary for new

parts
FINALIZED PRODUCT SPECIFICATIONS DOCUMENT

Project Engineer and Software Project Engineer create final Product Specifications Documents (Hardware and Software)
The Product Specification document provides information about the product requirements. Project Engineer, ER&D Management
& Marketing will finalize the Product Specification Document that was created during the P phase. The specification includes the
following information:

ER&D

ER&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.3 P1 Phase cont.



Introduction This gives the basic description of the product: What is it? What does it do? Who are the intended customers?

What does it look like? What are the most important aspects of the product? (Project Engineer)

Bill of Materials (BOM): FMIC will supply a BOM to the OEM/ODM or factory to include in the quotation process. The OEM

will be asked to create a costed BOM. FMIC will provide a target FOB cost in this section. (Project Engineer, Supply Chain)

Project Timeline This section will cover the major milestones of the project; determine how many prototypes will be needed

and when the prototypes are to be delivered. Prototypes include Manufacturing Prototype Run (MPR) and 1st Production run.

(ER&D Management)

Product Specifications Includes product features, product performance requirements, schematic or block diagrams,

mechanical and industrial concepts, software specifications, packaging and POP requirements and critical component

definition as well as parts quality expectations. (PE, Product Marketing Manager, ER&D Management)

The finalized product specifications document will be uploaded to Livelink. Customer Support Management should be notified of the
document.
P1 DESIGN REVIEWS (Consisting of multiple meetings arranged by R&D OPs)
Meeting attendees depending on what part will be reviewed should include: Project Engineer, Mechanical Engineer/Industrial Designer,
Software Project Engineer, Supply Chain, ER&D Management, ER&D OPs, Safety Engineer, Manufacturing Representative

Review P1 Schematic and PCB Layout

Review P1 Mechanical Design

Review ID

Review Critical Parts

Review Software Design

Review for Manufacturability

Discuss tooling requirements

Project Director and Project Engineer take design review notes

ER&D OPs to publish the Design Review Minutes for all attendees to review and comment to Livelink

Project Director to enter P1 Design Review Date into the NPI Tracker

ER&D

ER&D PLM
Product Development Process Flow

R&D Design & Development Cycle

1.3 P1 Phase cont.


P1 MANAGEMENT REVIEW
Invitees: ER&D Management, VP of Innovation, Project Engineer, Software Project Engineer, Product Marketing Manager and SVP
Marketing

Demonstrate P1 and conduct Sound Sample with Marketing

Secure Marketing Approval in order to move to the RFQ Phase

Discuss target cost, development cost, estimated time to market and estimated ROI with Marketing.
P1 ALPHA TEST PHASE

(2) 12V Units from P1 build for alpha testing. Alpha testing starts after Project Engineer has evaluated P1 unit and Product

Marketing Manager has signed-off on P1 design.
NOTES:
P1 Prototype requirements typically include 2-5 operational units. Prototypes can be built by outside fabrication

resources, i.e. PCB houses, etc.
GATE

Marketing Signoff on P1 (Design Completion)


Final Product Specifications Document (1. Spec) Completion
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o RFQ Date

ER&D

ER&D PLM
Product Development Process Flow

2.1 RFQ Phase


The Request for Quotation (RFQ) process is the first step towards product manufacturing.
ER&D Management, Project Engineer and Supply Chain review the Final Product Specifications Document (supplied by Project Engineer
at the end of the P1 phase).
FMIC will include the following items in the RFQ:

FMIC will provide a BOM template for our OEM/ODM partners to use for itemization. This is a requirement of the RFQ

process.

Include supporting documentation (BOM, PCB FAB, Drawings, Pictures, Samples, etc.)

Project Engineer, ER&D Management and Supply Chain will review the BOM

Supply Chain, Project Engineer and ER&D Management will write the RFQ Document and publish to Livelink.

Supply Chain submits RFQ to desired factories (FMIC and/or OEM).

RFQ Cycle

Below is the list of milestones to complete during the RFQ Phase:



Make any necessary changes to Product Specification Document

Finalize BOM for RFQ

Finalize Critical Parts List

Finalize Parts Quality Expectations List

Supply Chain, Project Engineer and ER&D Management create RFQ package

Project Engineer initiates request to Product Safety Engineer to begin safety agency/test lab RFQ

o Project Engineer to supply Schematics, Product Specs, Product Pictures or Renderings, same as product x

information.
GATE

Quotes Reception from OEM/Factory


First Production/Mass Production Schedule Reception from OEM/Factory
OEM/Factory Selection
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Target Cost
o Product Launch Date (including confidence factor)

ER&D

ER&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.1 MPR Phase


MPR PHASE

ER&D Management creates remaining product development schedule post RFQ phase, validates with Manufacturing and puts

dates into NPI Tracker

Project Engineer performs an early component approval, i.e. jacks, cables, controls, etc.

Project Engineer and Safety Engineer perform a transformer inspection (documentation vs. disassembled transformer from

vendor)

1 units will be built during this phase at the selected factory

QA Factory representative or Project Engineer may be present at the factory during the MPR build to provide assistance in

building the units

If required, the Project Engineer and Engineering Support staff updates the mechanical design, ID and electronics de
sign (only minor changes should be required at this point design goal is to have final design at P1 Phase Gate)

Project Engineer, ER&D OPs, Supply Chain work on parts/tooling procurement.

ER&D Management will update the NPI Tracker with MPR build updates, noting all issues encountered

Project Engineer Evaluates MPR units

Project Engineer submits Evaluation Report to OEM and to ER&D OPs for archiving to Livelink

Project Engineer and Software Project Engineer will conduct sound samples with Marketing

Marketing Services takes photos of sample and completes the art box and POP design and reports status in weekly meetings

to VP of Design.

Project Engineer with help from TSL creates beta test plan

MPR DEVELOPMENT PHASE
Below is a list of common items necessary for the MPR build at the factory:

Cabinet Drawings

Chassis Drawing

Panel (mechanical) Drawings

Transformer Drawings (if necessary)

New Parts Drawings for (Make Parts Only)

Manufacturers Drawings/Specs for Buy parts

Schematic (complete)

PCB Layout

Panel Artwork Drawings

Badge/Logo Drawings (if necessary)

POP Drawings (if necessary, 1st Draft)

ER&D

ER&D PLM
Product Development Process Flow

3.1 MPR Phase cont.

Manufacturing/Procurement Cycle

Packaging Artwork
Complete BOM
Preliminary Manufacturing Test Plan

MPR EVALUATION
Below are the milestones to achieve during the MPR build:

Remotely, or on location, QA Factory Representative or Project Engineer assists Manufacturing in preparing MPR units (all 1,

as required)

Make necessary corrections to documentation used for the MPR build

Project Engineer performs a detailed bench check of MPR units

Project Engineer submits Bench Check document to ER&D OPs to upload to Livelink

Project Engineer initiates safety review of representative samples with Product Safety Engineer prior to safety agency

submission.

Project Engineer performs thermal test, fusing tests and reliability tests

Project Engineer with Marketing performs sound sample of MPR units
MPR PHOTO SAMPLE

Unit from MPR build for photo sample (this can be a shared unit before going to FedEx package testing or for beta testing. It

could also be the 1V unit.)
MPR REVIEW (PRE-PRODUCTION DESIGN REVIEW)
Meeting attendees should include: Project Engineer, Mechanical Engineer/Industrial Designer, Software Engineer, Supply Chain, ER&D
Management, ER&D OPs, Safety Engineer, Manufacturing Representative

Review MPR Evaluation Report

Review ID

Discuss tooling changes, if required

Review Parts Lead-Time

Review Software Design

Discuss possible manufacturing issues relevant to the project

ER&D OPs to publish the MPR Review Minutes for all attendees to review and comment to Livelink

Project Director to enter MPR Design Review Date into the NPI Tracker
MPR SOUND SAMPLE
Meeting attendees should include: Product Marketing Manager, Project Engineer, Mechanical Engineer, Software Engineer, ER&D
Management

Perform MPR sound sample with Marketing assistance (Obtain Marketing Approval to move to next phase)
The Manufacturing Prototype Run (MPR) samples are to be constructed using tooled parts by the OEM/ODMs/FMIC Manufacturing
facility. The MPR samples must not be hand-built by the R&D/OEM/ODMs Engineering team: Manufacturing Prototypes and 1st
Production units must be produced on the same assembly line as mass production units. The MPR samples should be sent

ER&D

ER&D PLM
Product Development Process Flow

3.1 MPR Phase cont.

Manufacturing/Procurement Cycle

to FMIC using the intended product packaging, although it may be missing the packaging artwork. MPR Samples do not need to have
a serial number marked on the units, but should show intended label and format.
Unless otherwise specified, MPR sample requirements for each model of product must include ten operational units (7 - 12V 6Hz,
2 23V 5Hz, 1 1V 5Hz/6Hz {if linear power supply is used}). From the ten operational units, two units (1 12V, 1 23V)
will be required to submit to CSA for safety evaluation and certification. Additional units may be requested as needed by the safety
agency. The remaining units will be sent to Fender R&D to be used for EMC/RFI evaluation and for manufacturing prototype evaluation.
Spare modules or major subassembly samples may also be required.
Fender R&D will evaluate the MPR samples for any issues with the tooling, as well as for function, fit, safety, compliance, and packaging.
Additional MPR Samples may be required if problems are encountered that cannot be resolved without an additional revision of the
product.
One MPR sample unit (or a multi-pack of units, if appropriate) is to be sent by the OEM/ODM or own factory to FMIC for ISTA 6A
Package Drop Testing. This unit (or multi-pack) must be over-packed. ISTA 6A Package Drop Testing is performed for all products by
either FMIC or the OEM/ODM.
NOTES:

Package Drop Testing is only required if there is a major physical difference in the amplifier or electronic device

from previous models such as a new cabinet/chassis shape, new packaging, etc and if desired by the Marketing

Manager. If the only difference is cosmetic such as paint change, covering change, grille cloth, logo, etc., then no

Package Drop Testing is required.
GATE

Marketing Approval of MPR Units (ID, sound, etc.)


Product Launch Schedule Completion
Manufacturing Test Plan Completion
Specifications Adherence Validation
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Total Development Cost
o Forecast
o Product Launch Date (including confidence factor)

ER&D

ER&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.2 Launch Support Phase


LAUNCH SUPPORT - PRODUCT RELEASE PHASE

Product Release will be an ongoing process

Drawings will be released as they are approved following the MPR Development Phase

Drawings outstanding after safety approval shall be completed and released prior to 1st Production Run

BOMs and Parts drawings (make only) will be completed

MPR golden sample to be approved by Project Engineer and Product Marketing Manager

Project Director approves start of first production after MPR approval, Marketing and Supply Chain approval as well as safety

certification
LAUNCH SUPPORT BETA TEST PHASE

(2-4) 12V Units from MPR build for beta testing. Beta testing starts after Project Engineer and Principal Engineer have

evaluated units and corrected any issues.
LAUNCH SUPPORT - SAFETY TESTING
Below are the typical items required for this phase:

(1) 12V Unit from MPR build for safety submittal to CSA

(1) 23V Unit from MPR build for safety submittal to CSA

(1) 12V Unit from MPR build for safety submittal to NOM

(1) 12V and (1) 23V Unit from MPR build for compliance testing to FLOM for EMC/FCC (if needed)

Project Engineer works with Product Safety Engineer to accumulate all required spare parts and blank PCBs for safety

submittal

All safety units, spare parts and critical component documentation to be submitted at the beginning of the testing process

(trickling parts to the safety agency costs time and money)
LAUNCH SUPPORT - PACKAGE TESTING
Below are the items required for this phase:

(1) 12V Unit from MPR build for FedEx package testing (work with Supply Chain Traffic). Some OEMs will do this for us.
LAUNCH SUPPORT - PRODUCT RELEASE
Below is a list of items necessary for Product Release:

Cabinet Drawings

Chassis Drawing

Panel (mechanical) Drawings

ER&D

ER&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.2 Launch Support Phase cont.

















GATE

Transformer Drawings (if necessary)


New Parts Drawings (Make Parts Only)
Manufacturers and OEM Drawings
PCB Fabrication Drawing
PCB Assembly Drawing and BOM
Panel Artwork Drawings
POP Drawings
Packaging Artwork
Owners Manual
Complete Costed BOM
Customer Service Documentation
Service Diagrams (schematics, test points)
Manufacturing Test Plan (if OEM verify what test equipment is being used)
Software V1. release to factory
Product Release Checklist
Product Release Form (signoff)
Final Manufacturing Test Plan Submittal to Manufacturer
ISTA 6A Package Testing Completion
Safety Certification Completion
Product Release Form Signoff
Approval to Start 1st Production Run by R&D Management, Supply Chain and Marketing
Target Cost Validation
Development Cost to Date Calculation
Updated Product Launch Estimation
o Revised Development Cost
o Forecast
o Product Launch Date (including confidence factor)

ER&D

ER&D PLM
Product Development Process Flow

Manufacturing/Procurement Cycle

3.3 1st Prod. Phase


1ST PRODUCTION PHASE

Maximum 25 units will be built during this phase at the selected factory, per product launch requirements

Project Engineer, ER&D OPs, Supply Chain continue parts/tooling procurement

QA Factory representative or Project Engineer may be present at the factory during the 1st Production build to provide

assistance in building the units

Project Engineer evaluates samples from 1st Production units

Marketing will conduct first production unit sound sample

Project Engineer will provide evaluation report to ER&D Management, R&D OPs OEM/Factory and Product Marketing

Manager regarding the 1st Production Run evaluation, noting all issues encountered. R&D OPs will store evaluation report to

Livelink

Approval for Mass Production is to be given by ER&D Management after Project Engineer and DC have evaluated

and approved 1st production reference samples with Marketing and Supply Chain approval and knowledge as

well
1ST PRODUCTION RUN
Below are the items required for this phase:

Verify completeness of documentation with 1st Production Run

Perform inspection of reference sample units

Verify Manufacturing Test Plan

Perform final sound sample with Marketing assistance and obtain final marketing approval
FMIC will give the OEM/ODM/Factory approval to begin a 1st production run of the product only after the OEM/ODM/Factory has
completed a Manufacturing Proto Run free of any major issues, the product has obtained safety certification and FMIC has approved
the product without any further changes. The 1st Production run quantity is limited to 25 units or less. A PO will be issued by
supply chain stating the initial quantity for 1st Production.
After the product has been released to production by FMIC, the OEM/ODM/Factory is required to send 15 Reference Samples to FMIC.
The reference samples are to be pulled at random from the 1st Production run.
1st Production Reference Sample requirements for each model of product:

13 units (12 12V/6Hz/ 1 23V/5Hz) air freighted to FMICs Distribution Center in Ontario for QA inspection (Project

Engineer will need to notify DC about the 13 samples that have been requested. DC will need to ship 3 units (2 12V/6Hz/

1 23V/5Hz) overnight to R&D in Scottsdale for evaluation, includes functional, safety and sound sample revie

ER&D

ER&D PLM
Product Development Process Flow

3.3 1st Prod. Phase cont.

Manufacturing/Procurement Cycle

2 units (2 23V/5Hz) air freighted to FMICs European Distribution Center in Europe for QA inspection (Project Engineer will
need to notify EDC about the 2 samples that have been requested.
FMIC must review and approve sample units from the 1st Production run prior to the start of Mass Production.

The remaining 1st Production units cannot ship until the random samples are approved by ER&D Management.
POST 1ST PRODUCTION MEETING
Meeting attendees should include: Project Engineer, Mechanical Engineer/Industrial Designer, Software Project Engineer, all of ER&D
Management, ER&D OPs.
Topics of discussion should be:

How did the project go?

What did we learn?

What should we not do or always do, etc.?

Continuous improvement out of project review.

What did we do well?

What did we fail at?

Meeting notes will be published to Livelink
GATE





Final Marketing Approval (cosmetics, sound sample, etc.)


1st Production Evaluation Report Submittal to OEM/Factory
Approval to Start Mass Production by R&D Management, Supply Chain and Marketing
Final Development Cost Calculation
Final Target Cost Calculation
Final Launch Date Verification with OEM/Factory, Supply Chain and Marketing

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