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Retail
Smart is...
Leveraging business analytics to
optimize operations and enhance
promotions, generating increased
customer spend
Papa Ginos wanted to enhance agility
by moving away from cumbersome
spreadsheet-based analysis processes
and giving users a real-time view of
budgeting, financial and operational data.
The company also wanted to introduce a
customer loyalty program and increase
online sales. It saw business analytics as a
key tool for implementing these strategies
effectively.
The company used IBM Cognos
software to provide reports and
dashboards that give district managers
and senior executives rapid insight into
each of the companys 275+ restaurants
via a range of financial and operational
key performance indicators including
everything from budgets and labor costs
to pizza delivery times, coupon usage and
telephone response speed.
Retail
Building a partnership
In partnership with QueBIT, an IBM Premier Business
Partner, the IT team deployed a suite of IBM Cognos
software including IBM Cognos Business Intelligence, IBM
Cognos Planning and IBM Cognos Finance.
QueBIT is a great partner for our organization, and the
QueBIT consultants have done a terrific job throughout
all the projects we have worked on with them, comments
Martha Lieber. By working closely with us, they have not
only given our in-house team a lot of very valuable insight
into the Cognos solutions; they have also gained a great
understanding of how our business works. As a result,
they have definitely become our go-to partner for business
analytics projects.
Smarter Retail
The first priority for the Papa Ginos and QueBIT team was
to integrate the IBM Cognos solutions with the ERP and
point-of-sale systems, migrate data from existing spreadsheets,
and create the new standard financial reports and budgeting
process. Next, the team embarked on a series of projects to
monitor operational metrics and provide data to different
groups of business users in near real time.
The main objective is to turn people from data gatherers
into analysts not just at corporate level, but all the way down
into the field, says Martha Lieber. For example, we have
district managers who are responsible for all the restaurants in
their territory. Previously, they had to spend hours each day
pulling together all the information they needed to manage
their restaurants: now, they get a simple, one-page report
every morning that tells them everything they need to know.
Beyond that report, weve really focused on managing by
exception, so online reports highlight the parameters that
are outside of the normal range. Instead of looking at 50 data
points for every single restaurant to find out what is going on,
they can see the problems immediately and focus on solving
them.
Interconnected
Integrates data from enterprise resource planning and point-ofsale systems with locally managed spreadsheets, creating a central
data warehouse.
Intelligent
Delivers key information and trends that help control and lower
top operational expenses by allowing decision-makers to spend 80
percent of data examination time on analysis.
Solution Components
Software
IBM Cognos Business Intelligence
IBM Cognos Planning
IBM Cognos Finance
QueBIT
Retail
Request a call
To request a call or to ask a question, go to
ibm.com/business-analytics/contactus. An IBM representative will
respond to your enquiry within two business days.
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