CERTIFICATE

This is to certify that the summer project title HONDA COMPANY has
been prepared and submitted by Mr Kailash lal for the partial fulfilment
of the requirement of Bachelor of Business Administration course
approved by All India Council of Technical Education, OF HRD,
Government of India, and New Delhi and affiliated to HNBGU under
my supervision and guidance.

DATE:
SHARMA
PLACE:

DR. RANJANA
FACULTY (B.B.A)
SGRRITS-DDUN

INTERNAL GUIDES CERTIFICATE

This is to certify that Kailash lal, student of B.B.A final year batch 20142017 of the institute has successfully completed his summer training on
the topic HONDA COMPANY AND ITS PRODUCTS in association
with ADMIRE HONDA LORD WHEEL PVT. LTD DEHRADUN as
per the ordinance of H.N.B. Garhwal University, Srinagar under my
guidance and supervision. While appraising his effort and conduct, I
wish him all the best in his future endeavours.

Date:
Place:

(Dr. Ranjana Sharma)

DECLARATION
I, Kailash lal, student of BBA-V Semester, studying at SGRRITS,
Dehradun, hereby declare that this summer training report on HONDA
COMPANY AND ITS PRODUCTS submitted to ADMIR HONDA
LORD WHEEL PVT.LTD, DEHRADUN, in partial fulfilment of degree
of BBA in the original work conducted by me.
This information and data given in the report is authentic to the best by
my knowledge.
This summer training report is not being submitted to any other
university for award of any other degree, diploma and fellowship.

KAILASH LAL
B.B.A 5th SEMESTER

Acknowledgement
I would like to seize the opportunity to extend my sincere thanks to all
those who have played a significant role in completing my project. No
task is a single mans effort various factors, situation and persons
integrate to provide the background for the accomplishment of a task.
I take this opportunity to express my deep sense of gratitude and respect
to Mr. DEEPAK SHARMA (general manager) who allowed me to
undergo summer training at ADMIRE HONDA LORD WHEEL PVT.
LTD, DEHRADUN.
I am grateful to Mr. DEEPAK SHARMA, under whose valuable
cooperation and guidance. I conducted my study. He gave me the
opportunity to get exposed to the organization. I am thankful for his
patience and forbearance in updating my knowledge and preparation of
this project and all the other executives and non-executives of HONDA
COMPANY for their whole-hearted cooperation during my study.
I would like to express my sincere and special thanks to DR. ALKA
DHANAI of SHRI GURU RAM RAI INSTITUTE OF TECHNOLOGY
& SCIENCES for her valuable suggestions, cooperation, help and
support at needy hour and boosting up the professional spirit during my
endeavour.
At last, I owe my project success to my family who has been a source of
inspiration, constant encouragement and moral support which was
required in completion of his project.

DATE:

(KAILASH LAL)

CONTENTS
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PARTICULARS
CERTIFICATE

INTERNAL GUIDE CERTIFICATE

DECLARATION

C
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ACKNOWLEDGEMENT

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1.

EXECUTIVE

SUMMARY

Honda Motor Co., Ltd., together with its subsidiaries, engages in

the development, manufacture, and distribution of motorcycles,
automobiles, and power products primarily in North America,
Europe, and Asia. Its motorcycle line consists of business and
commuter models, as well as sports models, including trial and
motor-cross racing; all terrain vehicles; personal watercrafts; and
multi utility vehicles. The company also produces various
automobile products, including passenger cars, minivans, multiwagons, sport utility vehicles, and mini cars; and power products
comprising tillers, portable generators, general-purpose engines,
grass cutters, outboard marine engines, water pumps, snow
throwers, power carriers, power sprayers, lawn mowers and lawn
tractors, home-use cogeneration units, thin film solar cells home
use, and public and industrial uses. In addition, it sells spare parts
and provides after sales services are through retail dealers, as
well as involves in retail lending, leasing to customers, and other
financial services, such as wholesale financing to dealers. The
company was founded in 1946 and is based in Tokyo, Japan

COMPANY PROFILE
History of Honda
From a young age, Honda's founder, Soichiro Honda had a great interest in
automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai,
where he tuned cars and entered them in races. A self-taught engineer, he later
worked on a piston design which he hoped to sell to Toyota. The first drafts of his
design were rejected, and Soichiro worked painstakingly to perfect the design,
even going back to school and pawning his wife's jewelry for collateral.
Eventually, he won a contract with Toyota and built a factory to construct pistons
for them, which was destroyed in an earthquake. Due to a gasoline shortage
during World War II, Honda was unable to use his car, and his novel idea of
attaching a small engine to his bicycle attracted much curiosity. He then
established the Honda Technical Research Institute in Hamamatsu, Japan, to
develop and produce small 2-cycle motorbike engines. Calling upon 18,000
bicycle shop owners across Japan to take part in revitalizing a nation torn apart by
war, Soichiro received enough capital to engineer his first motorcycle, the Honda

Cub. This marked the beginning of Honda Motor Company, which would grow a
short time later to be the world's largest manufacturer of motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck,
which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline
engine, it was classified under the cheaper Kei car tax bracket. The first production
car from Honda was the S500 sports car, which followed the T360 into production
in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins.

Company Name
Honda Motor Co., Ltd.
Head Office
1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan
Tel: +81-(0)3-3423-1111
Established
September 24, 1948
President & CEO
Takanobu Ito

Capital
86 billion (as of March 31, 2014)

Here is the SWOT analysis of Honda Motors.

Strengths in the SWOT analysis of Honda motors
1) Largest motorcycle manufacturer There are many feathers in the
cap of Honda motors but one of its biggest advantage is that it is worlds
largest motorcycle manufacturer. It has a lions share of the market of
motorcycles.
2) Largest internal combustion engines manufacturer Like
motorcycles, Honda motors also has a large presence in combustion engine
market which is used for aeroplanes, jetskis, yachts or any heavy engine usage.
3) Eight largest automobile manufacture Besides being the worlds
number 1 automobile manufacturer, Honda motors is also the eight largest
manufacturer of Automobiles. It has a strong and localised product portfolio.
4) Excellent R&D One of the reasons that Honda has been able to achieve
these heights is because of its focus on R&D and its manpower employed in
R&D. Hence Honda is always coming up with elegant and efficient designs
which are a hit in the market.
5) High technology products As Honda has high technology products,
the entry barriers are high and hence the brand has not beaten in the last
several years. When you combine the complete product portfolio of Honda,
you will understand how strong the company is technologically.
6) Brand equity over the years Honda has been able to give hit
products after hit products. Its Honda Accord is one of the most loved cars
and so is the Honda CRV. In motorcycles, there are many products with high
engineering which place Honda far ahead in its brand equity then many of its
competitors. In 2015, it is the 19th most valuable brand and has a brand value
of 22 billion dollars.
7) Product portfolio The product portfolio of Honda is massive. It has at
least 100 types of cars and other automobiles, 100 types of bikes and scooters,
it is into power equipments like generators, it manufactures high quality
engines, it is venturing into robotics, it has its own aircrafts, mountain bikes
and all terrain vehicles. It is also venturing into electric and alternative fuel

vehicles. As you can see, all of these products are technologically advanced and
coming from the house of Honda, they have their own brand appeal.
8) Market share As can be seen from the above points, due to its
manufacturing advantage, Honda has a major market share in most of the
products that it manufactures.

Weaknesses in the SWOT analysis of Honda

Motors
1) High costs and prices Naturally, with a high investment in R&D and
into the latest technology, the cost of the product goes high and the pricing to
end customer is high as well. This might be a weakness of Honda but it needs
to have this weakness, because it cannot reduce its brand equity by lowering
the prices.
2) Needs products for the masses One common complaint for Honda
cars is that the cars are only for the upper middle class and Honda needs more
automobile portfolio for the lower middle class, which already other
automobile manufacturers like Hyundai and Maruti are targeting.
3) Hero and Honda separation in India At least in India, Honda
motors suffered badly when Hero and Honda were separated. As a result,
Honda has had to replan its presence in India.

Opportunities in the SWOT analysis of Honda

Motors

1) Electric and alternative fuel vehicles This division is targeted

towards the future of automobile market wherein people will be demanding
usage of clean energy because fuel like Petrol and Diesel as well as CNG has its
limitations.
2) Automobiles increasing The number of automobiles across the world
is increasing. One of the reasons is the increase in buying power of individuals,
another is that it is a social norm now to have a motorcycle or a car. Thus,
consumption is at an all time high.
3) Expansion in developing countries Because of the rise in buying
power, and the easy automobile loads provided by banks, the purchases of
automobiles is rising especially in developing countries. Honda needs to take
full advantage of this upswing in demand and capture the market swiftly.
4) Product expansion Adding more products in the portfolio and making
more variants to increase the product line are two tactics commonly used by
Automobile manufacturers. There are many considerations to be undertaken
before launching a new model. However, product expansion is the key to grow
in a competitive market.

Threats in the SWOT analysis of Honda Motors

1) Competition Competition from local and regional or national players in
each of the countries it is present in, is denting the revenues of Honda.
2) Fuel prices Although people have more funds now for buying cars, the
rising cost of fuel is troubling everyone and is one of the reasons that many
people are still hesitant to buy cars, because later on the fuel cost paid is more
then the car.
3) Rising transportation and other costs One of the aspects plaguing
all automobile manufacturers is the transportation as well as manufacturing
and labour costs. With inflation, these costs are always on the rise and hence
are a point of concern.