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Group D: Marketing
i)
ii)
iii)
Destination Marketing.
Relationship Marketing.
Sales and Distribution Management.
Module
NO
Paper
Internal
Marks
(CT+CP)
(30+10)
External
Marks
(50)
Total
(100)
Credit/
Contact
Hours
3/35
Semester I
TT-101
TT-102
TT-103
TT-104
TT-105
TT-106
TT-107
TT-108
TT-109
Management
Concept
and
Organizational Behaviour
Tourism Economics
Information Technology for Tourism
Tourism Concept and Impact
Tourism Products of India Transport
Management
Tourism Marketing
Travel Agency Management
Geography and International Tourism
Soft Skill Laboratory
40
50
100
3/35
40
40
40
40
50
50
50
50
100
100
100
100
3/35
3/35
3/35
3/35
40
40
40
100
50
50
50
100
100
100
100
3/35
3/35
3/35
3/35
Semester II
TT-201
TT-202
TT-203
TT-204
TT-205
TT-206
TT-207
TT-208
TT-209
TT-210
TT-211
40
40
40
40
40
40
50
50
50
50
50
50
100
100
100
100
100
100
3/35
3/35
3/35
3/35
3/35
3/35
40
40
40
50
50
50
100
100
100
3/35
3/35
3/35
40
50
100
3/35
40
50
100
3/35
40
40
40
40
50
50
50
50
100
100
100
100
3/35
3/35
3/35
3/35
40
40
40
40
40
40
40
40
40
50(Viva-Voce)
50(Viva-Voce)
100(Viva-Voce)
50
50
50
50
50
50
50
50
50
50(Participation)
50(Report)
200(Report)
100
100
100
100
100
100
100
100
100
100
100
300
3200
3/35
3/35
3/35
3/35
3/35
3/35
3/35
3/35
3/35
Semester III
TT-301
TT-302
TT-303
TT-304
TT-305
TT-306
TT-307
TT-308
TT-309
TT-310
TT-311
TT-312
TT-313
Event Management
Entrepreneurship Development
Sustainable Tourism Management
Personality Development
Transport Management
Air Fare Calculations
Computer Based Reservation System
Dangerous & Live Animal Regulations
Export Import Policy & Documentation
Itinerary Planning & Costing
Tour guiding & Interpretation
Relationship Marketing
Sales & Distribution Management
Study Tour
Summer Training
O.J.T
TOTAL
3
10-Days excluding
journey
6-8,Weeks
16-24,weeks
SEMESTER I
I-101/ Sem I
Name of course
Pearson
TT-102, / Sem -1
Tourism economics
next semester.
Among other things the course basically delves upon
application of micro economic concepts on managerial decision
making. Last part of the course introduces learner to
macroeconomic issues.
Pedagogical approach
Main text
Other references
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching. Each of the units should be
designed to have 7-8 hours of teaching load.
TT-103, Sem- I
Pedagogical approach
Main text
Other references
th
Theory and Practice. 5 ed., John Wiley, New York.
David, V. (1992). Foundations of Business Systems, Dryden
Press, Fort Worth.
Eliason, A. L. (1987). On-line Business Computer Applications,
nd
2 ed., Science Research Associates, Chicago.
Estrada, S. (1993). Connecting to the Internet, OReilly,
Sebastopol, CA.
Dixit Saurabh (2012) Information Technology in Tourism
,APH Publishing corporation
Application of ICT systems in Tourism and advantages - Travel and Tourism Information
Systems - Online Reservation Systems for Air, Rail, Road, Hotel - Concepts of Supply
Chain Management (SCM) - Customer Relationship Management (CRM) - Business
process reengineering (BPR) - Bank Settlement Plan (BSP) - Sabre Information Network
- Travel Bases - Voyager Systems.
Unit -IV
Suggested Readings :
1.
2.
3.
4.
10
TT-104,
Name of course
proposed learning in
managing businesses?
Sem -1
Pedagogical approach
Main text
Other references
To be given by instructor
Holloway, J. C. (1994), The Business of tourism, Pitman
Publishing, London.
Medlik, S. (1997), Understanding tourism, Butterworth
Hinemann, Oxford.
Annual Report (2006-07), Ministry of Tourism,
Government of India, New Delhi.
Note: There will be two evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching. Each of the units
should be designed to have 7-8 hours of teaching load.
11
12
A thorough knowledge about the various products offered in tourism is a must for a
tourism professional who shall be, in the future involved in the sales & marketing of the
tourism product.
Why is this course important for learner?
The course is very imperative as it shall orient the student with the basic understanding
about India, its culture, fairs & festivals, etc. which shall update his destination
knowledge about the country.
Focus and relatedness
Various inputs are provided on tourism products ranging from Indian Architecture to golf
tourism, which shall enhances & brush up their knowledge of the myriad of products
available in India.
Pedagogical approach
Lectures, case studies, presentations in the class shall be taken up in the module with
the emphasis on sharpening the analytical skills of the students.
Main text
1.Tourism Products of India : Dixit Manoj & Charu Sheela, New Royal Publishers (2006)
Lucknow
2.A Cultural History of India : A.L. Basham
3.The Wonder that was India : A.L. Basham
4.Cultural Tourism in India : S.P. Gupta, Krishna Lal and Mahua Bhattacharya
Other references
1.
India Lonely Planet :
2.
India Plan your own holiday: S. Jagannathan
3.
Travellers Indian : H.K. Kaul
4.
Museums of India : S. Punja
5.
The Art of Ancient India : S. Huntington
6.
Indian Architecture : Percy Brown
Note: There will be three evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching. Each of the units should
be designed to have 7-8 hours of teaching load.
13
14
Code
Name of course
What is the role of
proposed learning in
managing businesses?
TT - 106
Tourism Marketing
Marketing is the core of any business activity today. It is
therefore important for a manager to understand the
concepts of marketing and refer to same in managing,
planning and controlling. The objective of this course is to
acquaint the participants with concepts and techniques
used in marketing both at micro and macro levels.
Pedagogical approach
Main text
Other references
15
Suggested Readings:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Marketing for Hospitality and Tourism - Philip Kotler, Jon Bower, James Maken
Tourism Marketing : Les Lumsdon
Marketing for Tourism - J. Christopher Holloway & Chris Robinson
Marketing Management - V.S. Ramaswamy , S. Namakuman
Tourism Marketing & Management Handbook - Stephen F. Wilt and Luiz Mountinho
Marketing in Travel and Tourism - Victor T.C. Middleton
Marketing Management Analysis, Planning and Control, Kotler, Philip. PHI.
Principles of Marketing, Kotler Philip and Armstrong, G. PHI.
Fundamentals of Marketing, Stanton, Willam J. , McGraw Hill.
Marketing Management, Bhattacharya K. Sisir. , National Publishing House.
16
Name of course
Pedagogical approach
Main text
1.Travel Agency and Tour Operation, Concepts and
Principles J.M.S. Negi
2. Travel Agency Mgt.-Mohinder Chand
Other references
D.L. Foster
Note: There will be two evenly placed internal examinations as part of continuo us
evaluation. Each test would b e after 10-13 hours of teaching. Each of the units should
be designed to have 7-8 hours of teaching load.
17
Travel Agency and Tour Operation, Concepts and Principals - J.M.S. Negi
Professional Travel Agency Management - Chunk, James, Dexter & Boberg
The Business of Travel Agency Operations and Management - D.L. Foster
18
Pedagogical approach
Main text
Other references
Note: There w ill be three eve nly paced internal examinations as part of continuo us
evaluatio n. Each test w ould b e after 10-13 hours of teaching. Each of the units should
be designed to have 7-8 hours of teaching load.
19
20
21
Unit II
Focus on English skills: Vocabulary-word power; grammar-common errors and sentence
building, phonetics; reading comprehension and vocabulary building psychometrics;
aptitude and personality assessment and testing.
Unit III
Presentation skills and techniques; Personal grooming and business etiquettes-corporate
etiquette, social etiquette and telephone etiquette, role play and body language,
impression management.
Unit IV
Business Email, Project / Assignment preparation , PPT preparation, Report Writing.
Unit V
Leadership and communication activities- Motivation activities, leadership activities, team
building activities, assertiveness activities, time management techniques, Stress
management techniques, creativity and ideation.
22
nd
Semester
23
Note: There will be two evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
CONTEMPORARY ISSUES (TT-201)
Unit 1
Contemporary Tourism New trends and Emerging Patterns in Travel and Tourism Role
of Campaigns and Celebrities in Tourism promotion Climate Change and Environmental
Issues Current Initiatives of MOT.
Unit 2
Home Stay Concept in Tourism Bed & Breakfast Inns ,Community Based Tourism
Guest Host Issues Responsible Tourism Tourism and Poverty Alleviation Social
Media for Tourism Promotion.
Unit 3
Micro Finance and Micro Enterprises in Tourism STZs features, operations and
implications Film Tourism and its role MICE Tourism Strategic alliances and Airline
Industry.
Unit 4
GATS and its effect on Indian Tourism Terrorism and Tourism Safety and Security
Issues in Tourism Social Responsibility and Ethical Concerns Time Share Industry and
Implications.
Unit 5
Social responsibility in tourism business- service delivery and customer satisfactionconcept of barrier free Tourism(Accessible Tourism)-scope of accessible tourism in Indiacase in point of popular initiatives in conceiving barrier free tourism in India-Delhi haatIndian railways-Major hotels in India etc
Practical Exposure: Group and Individual Presentations, Expert Lectures
References:
1. Pearce D., 1996, Tourism Development, British Library Cataloguing in
Publication Data, London Group UK Limited.
24
2. Hall,C.M. & Duval T., 2003, Safety and Security in Tourism Relationship
Management and Marketing, Victoria University, Australia The Haworth
Hospitality Press, New York.
3. Loannides,D., and Debbage K.G., 1998, The Economic Geography of the Tourist
Industry, A Supply Side analysis, Routledge New York.
4. Pearce D.G. and Butler,R.W. 1999, Contemporary issues in Tourism
Development, Routledge New York
5. Sharpley,R. and Telfer,D.J. 2006, Aspect of Tourism and Development Concepts
and Issues, Viva Books Private Limited.
6. Lew,A.A., Hall, C.M. and Williams, A.M., 2004, A Companion to Tourism,
Blackwell, Australia.
7. World Tourism Organization Business Council (WTOBC), 1998, Tourism
Taxation Striking a Fair Deal, World Tourism Organization Madrid, Spain,
WTOBC.
Business Communication
Objective of course
Reference books
25
Note: There will be two evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
26
Objective of course
Reference books
Note: There will be two evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
ACCOUNTING AND FINANCE FOR MANAGERS (TT-203)
Unit I
Introduction to Accounting:
Nature and Purpose of Accounting.
Accounting Concepts and Conventions.
Journal and Ledger. Basics of travel agency accounting
Unit II
Preparations of Financial Statements:
Trial Balance.
Trading Account
Profit & Loss Account and Balance Sheet.
Unit III
Introduction to Cost Accounting: Meaning and definition-objectives-cost
concepts-cost classification-cost center-profit center-distinction
between financial accounting and cost accounting .Cost sheet
preparation-cost volume profit analysis-marginal costing
Unit IV
Introduction of Financial Management Sources of Funds-longterm and shortterm, Meaning
,role ,Scope and importance of financial Management: Job of the financial manager,
financial Goals, Financial control, Organisational and objective of financial function
Unit V
Financial Statement analysis
Ratio Analysis ( current ratio, quick ratio, stock turnover ratio, working capital turnover ratio,
debt-equity ratio, proprietary ratio, interest coverage ratio & Net profit ratio)Tourism
Finance corporation of India TFCI Aims and objective and functions. Basics of
27
operating/service costing
Suggested References:
1. Dr. S.N. Maheswari (2005) Financial Accounting Vikas Publishing House Pvt. Ltd.
2. T.S. Grewal (2004) Introduction to Accouting - S. Chand & Company.
3. S.P. Jain and K.L. Narang(2002) Cost Accounting - Kalyani Publishers.
Additional Reference:
1. Bhar B.K.,(2004) Cost Accounting Academic Publishers.
2. Pandey I.M. (2006), Financial Management Vikash Publishing House (P) Ltd.
Delhi
3. R.K. Sharma and Shashi K. Gupta(2005) Management Accounting Kalyani Publishers.
Objective of course
Reference books
Note: There will be two evenly placed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
28
Unit-II
HR Planning: Selection and Recruitment process in Tourism, Induction - HRM practices
and Issues in Tourism Industry - Outsourcing as a strategy in Tourism MNCs - Job
Analysis - Job Description - Job Specification - Job Evaluation Methods - Job Rotation Retirement and Seperation Processes in Tourism.
Unit-III
29
The objective of this course is to make the student acquaint with the
research methodology which will help in developing business
strategies.
Reference books
Gaur, A.S. and Gaur, S.S. (2006). Statistical methods for practice and
research, New Delhi: Response books.
Krishnaswami, O.R. and Ranganatham, M. (2005). Methodology of
research in social sciences, 2/e, Mumbai: Himalaya Publishing House.
Punch, Keith, F. (2003). Survey research the basics, New Delhi:
Sage Publications.
Walliman, Nicholas (2006). Social research methods, New Delhi:
Sage Publications.
Chandan, J.S. (1998). Statistics for business and economics, New
Delhi: Vikas Publishing House Pvt. Ltd.
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
Unit V
Results and Interpretations; Report writing: Types of report; Research report
format; Documentation- footnotes and bibliography.
Reference :
1. Levin, J., Alan Fox J., 2000, Elementary Statistics in Social Research, Allyn and Bacon,
London.
2. Boyd, H Jr., Westfall, R. and Stasch S.F., 1996, Marketing Reserch, AITBS, Delhi
3. Chawla, R., 2004, Research Methods for Travel and Tourism Industry, Sonali Publications,
New Delhi.
4. Sjoberg, G., Nett, R., 1997, A Methodology for Social Resarch, Rawat Pubications, New
Delhi.
5. Ahuja R. 2001, Research Methods, Rawat Pub, New Delhi.
6. Smit Stephen L.J., 1995, Tourism Analysis : A Hand Book, Longman, England.
7. Kothoari C.R., 2000, Research Methodology: Methods and Techniques, Wishwa Prakashan,
New Delhi.
References
31
32
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Travel Industry : Gee, Chunk Y., James C. & Dexter J.L. Choy (New York, Van
Nostrand Reinhold)
Tourism Planning : Gunnn. Clare A. (New York, Taylor & Francis)
Tourism Dimensions : S.P. Tiwari (New Delhi)
Tourism : A Community Approach - Murphy, Peter E. (New York, Methuen)
Tourism Planning : An integrated and Sustainable Approach - Inskeep E.
National & Reginal Tourism Planning : Inskeep E. (Londown, Routledge)
Ecotourism: A case guide for planners and managers - Ecotourism Society
Report of Adhoc Comm ittee on Tourism - 1963
National Tourism Policyy - 1982
National Committee Report - 2002
National Action - 1992
Draft of Tourism Policy 1997
TT-207/ Sem II
Name of course
Objective of course
Reference books
H OSPITALITY MANAGEMENT
Unit 1
Introduction to Hospitaality Concept, Historical evolution of Hospitality
industry Global and Indian Context
Unit 2
Hotel Definition, classification of accommodation establishments based on
Location, Size, Affiliation and Accreditation, Ownership, Management contracts.
Grading Star category of hotels in India. Major National/international hotels chains in
India Hotel plans(AP, MAP, CP, EP) Hotel guest room types and status: Menu types of
menu
33
Unit -3
Departments/Functional units in Hotel and organizational Structure
Hotel Organisation Organisational Structure- Front of the house and back office
departments in a hotel, function of the core departments of the hotel- Room division
and food and beverage depts..
Unit 4
Timeshare and vacation ownership- Concept of Vacation ownership, Definition of
time share and condominiums, marketing of timeshares, exchange companies-RCI
and Intervals international, developing Vacation ownership concept in India,
Governments/industry role
Unit 5
Guest Relationship Management Skills and personality traits of hospitality
staff, complaint handling emergencies importance and use of PMS in hospitality
industry-Opera/IDS
34
Objective of course
Reference books
OAG, Air Tariff Book, Worldwide Rules, IATA Ticketing Hand Book,
Airport Business R. Doganis, All you wanted to know about airlines
functions K. Sikdar.
Note: There will be three evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
35
36
Objective of course
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
37
Suggested References:
1.
2.
3.
Objective of course
Reference books
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
Tour Operation
TOUR OPERATIONS MANAGEMENT (TT-210)
Unit I
Tour Operation: Definition- Concept-History and Growth of Tour Operation business.
Types of Tour Operators, Organizational Structure, Forms of Organization, Departments and
its functions The Process of travel decision making, Mode and Destination selection
Unit-II
Reservation and Cancellation procedures for Tour related services-Hotels, Airlines, Cruise
liners, Car rentals and Rail travel, Commission Structures from Suppliers of Service
Unit-III
Tour Operation Documentation: Voucher-Hotel and Airline Exchange Order, Pax Docket,
Status Report, Daily Sales Record, AGT Statements-Credit Cards-Importance and Future
RBI Regulations for Tour Operators
Unit -IV
Managing Tour Operation, Field Operations- inbound and outbound, Managing Distribution
Role of Distribution in exchange process, Selling through distribution chains.
Distribution System in Tourism Operatio Management of In-house operations
Unit -V
Associations and Organizations promoting tour operators: IATO, TAAI, ASTA, WATA,
PATA, FHRAI, UFTA, European and Indian Directive on Tour operation
38
Objective of course
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
Analysis,
Marketanalysis,
Market
Analysis,
Unit III
Regional Goal Formulation: Strategy formulation, Product Portfolio Strategies.
Tourism Portfolio model, analysis of Portfolio approaches. Market segmentation in the
regional context - Basis, Steps, Target Marketing - targeting options , positioning
strategy.
Unit IV
Components of Destination Marketing Mix. Product Strategy - Nature &
Characteristics. Managing existing Tourism Products. New Product development in
Regional Tourism. Pricing Strategies - Tourists Perception of Price.
Unit V
The Tourism Distribution Strategy - Choice of distribution channel. Developing a
Promotional strategy for destination.Evaluation and Control of the tourism campaigns
Tourism organizations - Role in Destination Development best practice and case- of
national and international destination
Suggested Readings:
1.
Marketing Tourism Destinations : Ernie Heath & Geoffrey Wall, John Wiley & Sons, Inc.
2.
Marketing for Hospitality and Tourism. - Philip Kotler, Jon Bower.
3.
Tourism Marketing - Lumsdon.
4.
Marketing for Tourism. - J.Christopheo Holloway & Chris Robinson.
39
3rd SEMESTER
40
Event Management
Objective of course
Reference books
41
Reference Books:
1.
Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA.
2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business.
Educational institute of AH & MA.
3. Montogmery, R.J. 1994, Meeting, Conventions and Expositions : VNR, New York
4. Hoyle, L.H., TJA Jones (1995) Managing Conventions and Group Business,
Educational Institute of AM & MA
Additional Suggested Readings:
42
Objective of course
The purpose of this course is to acquire indepth knowle dge about the
entrepreneurship development and to become familiar with the
techniques and approaches required for a successful entrepreneur.
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
43
Objective of course
Reference books
Kerala Declaration-Community based and Pro poor tourism including STEP. Eco-friendly
Practices and Energy waste Management. benefits of sustainable tourism development.
References:
1. Sustainable Tourism A Marketing Perspective, Victor T.C. Middleton and Rebecca
Hawkins
2. Sustainable Tourism, Salah Wahab and John J. Pigram,
3. Sustainable Development Economic and Policy, P.K. Rao
PERSONALITY
DEVELOPMENT II(TT-304)
Objective of course
Reference books
45
PERSONALITY
DEVELOPMENT II (TT-304)
Unit I
Image Building and Self Awareness
Developing Self Awareness
Projecting a winning personality
How to match the industrial expectations as a professional
How to be a consistent Performer
Developing Competitive Coping Mechanism
Understanding Business Etiquette
Business Mannerism and Tourism Professional
Unit II
PRE, ON & POST INTERVIEW
Filling Application form, company knowledge; Formal look, handling queries,
gestures & postures Follow up
Unit III
RECRUITMENT PROCESS
Resume writing ; Types , contents , formats
Interview handling ; types , dos and donts , Stress managements
Unit IV
OFFICE ETIQUETTES
Formal Look; office, get together Peer to Peer
communication
Work ethics
Hierarchy communication
Handling complaints
professionalism
&
grapevine
Developing
This syllabus is designed with the aim of developing students personality suiting to the
Industry requirement.
As the requirement of the module the under mentioned sessions are needed to be
conducted for the students. This list is open ended and hence if required other sessions
can also be undertaken.
1. Makeup classes by expert
2. Hair style classes by expert
3. Stress management classes by expert
46
Suggested Readings:
3. Communication in Tourism and Hospitality - Lynn Vander Wagen, Hospitality Press Pty Ltd.
4. Interpersonal Skills for Travel and Tourism - Jon & Lisa Burton - Longman Group Ltd.
5. Business Communication - Rayon and V. Lesikar, John D. Pettit, JR. - Richard D. Irwin, INC
47
Name of course
TRANSPORT MANAGEMENT(TT-305)
Objective of course
Reference books
1. Travel Industry
2. Transport for Tourism
3. Tourism System
: Chunk Y. Gee
: Stephen Page
: Mill, R.C. and
Morrison
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
TRANSPORT MANAGEMENT(TT-305)
Unit - I
Odyssey, Queens Mary 2. Major water based leisure practices and their future in India.
ELECTIVES
Code of course and semester T-306/ Sem III
Name of course
Objective of course
Reference books
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
Unit II
-
Add-ons
General Limitations on Indirect Travel
Unit III
-
Unit IV
-
49
Unit V
Practices of Passenger Ticket (issuance of ticket with itineraries) One Way (OW)
and Return (RT) on EMA, EMS, HIP, CTM, BHC, Add-ons, mixed class
Suggested Readings:
1.
2.
3.
4.
OAG
Air Tariff Book
Worldwide Rules
IATA Ticketing Hand Book
Objective of course
Reference books
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
50
Unit - II
-
Unit III
-
CRS Functions
City Pair Availability, Flight Booking, Last seat availability, Levels of CRSs
participation, Shared Travel Agent Access, Airline Tickets, CRS Regulating
Issues
Unit IV
-
Unit V
-
Suggested Readings:
1.
2.
3.
4.
5.
6.
7.
8.
OAG
Air Tariff Book
Worldwide Rules
IATA Ticketing Hand Book
Airport Business - R. Doganis
All you wanted to know about airlines functions - K. Sikdar
Trading in Currency Options Sutton W.H.
Exchange Risk and Corporate International Finance Aliber R.Z.
51
Objective of course
Reference books
Note: There will be two evenly paced internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teaching.
52
Name of course
Objective of course
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
53
Objective of course
Reference books
Tour Operation
ITINERARY PLANNING AND COSTING(TT-310)
Unit-I
Itinerary Preparation: Concept, Typology, Duration, GIT, FIT
Dos and donts of itinerary preparation-Limitations and Constraints
Unit-II
Custom made itinerary and Ready made itinerary, Factors to be considered while
preparing an itinerary - Seasonal itinerary-Product based itinerary-All inclusive itinerary.
Unit-III
Tour Packaging-Definition-Types-Forms and Components of Package Tour.
Advantages and Disadvantages of Package Tour.
Laisoning and Negotiation of Package Tour.
Promotion of Tour Operation: Mix and Media, Types of media, Selection criteria.
Unit-IV
Product Oriented Package tour: Health tourism, Yoga, Meditation and Nature Cure Beach
holidays-Rail journey (Tourist Trains) in India-Pilgrim Tours.
Adventure Package: Soft and Hard adventure -Concepts and guidelines: Desert safaris,
Mountaineering, Skiing, White Water Rafting, and Scuba Diving, Golf tours, Theme tours
and Cruise.
Special Interest Tours: MICE Tours- Eco and Wildlife tours- Ethnic tours and Architectural
tours - Farm tours-Fairs and Festivals- Rural/Village tour.
Unit-V
Costing a Tour: Components, Considerations- Types of Costs-Cost sheet, FIT Costing and
Group Costing. Differential Tariff Plan-Accommodation Cost-Transportation Cost-Meals
Plan etc. Pricing Strategies and Distribution Mechanism
54
Objective of course
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
55
Unit V
Dealing with Emergencies- Accidents, Law and Order, Theft, Loss of documents.
First Aid: Importance-General Procedures-Evaluation of Situation.
First aid Procedure-Artificial ventilation-Bleeding Control-Treating Wounds.
Principles of bandaging- Treating Burns-Treating Snake Bite-Dealing with
Fractures.
Complaint Handling.
Suggested Readings
1.
2.
3.
4.
5.
6.
RELATIONSHIP MARKETING(TT-312)
Objective of course
Reference books
Marketing (Elective)
RELATIONSHIP MARKETING(TT-312)
Unit I
56
Suggested Readings:
1. Handbook of relationship marketing, Jagdish Seth and Atul Pyarvatiyar.
2. Marketing Management A Relationship Marketing Perspective: Cranfield School of
Management.
3. Marketing Tourism Destinations Ernie Health & Geoffrey Wall, John Wiley & Sons. Inc.
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Objective of course
Reference books
Note: There will be two evenly pac ed internal examinations as part of continuous
evaluation. Each test would be after 10-13 hours of teac hing.
Ma rketing (Elective)
SALES AND DISTRIBUTION MANAGEMENT(TT-313)
Unit I
Evolution of Sales Managem ent, Types of Personal Selling, Nature and Sc ope of Sales
Managements; Setting and Formulating Personal Selling Objectives; Selling Skills and
Selling Strategies, The selling process.
Unit II
Recruiting and Selecting Sa les Personnel; Developing and Conducting Sales Training
Programmes; Designing and Administering Compensation Plans, Supervision of
Salesmen;
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Unit - III
Sales Force Motivation; Sales Meetings and Sales Contests; Designing Territories and
Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Evaluation of Sales
Force; Performance Appraisal Process.
Unit IV
Overview of Marketing Channels, their Structure, Functions and Relationships,
Designing Customer Oriented Marketing Channels, Logistics Planning, Inventory
Management, Organizational Patterns in Marketing Channels, Managing Marketing
Channels and Channel Member Behaviour;
Unit V
Information System and Channel Management; Assessing Performance of Marketing
Channels; International Channels of Distribution.
Suggested Readings
6. Anderson, R, Professional Sales Management : Englewood Cliffs, New Jersey, Prentice Hall
Inc. 1992.
7. Anderson, R, Professional Personal Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc
1991.
8. Buskirk R.H. and Stanton. W.J. Management of Sales Force, Homewood Illinois, Richard D.
Irwin 1983.
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