BUSINESS PLAN

2011 2012
GENESIS 28:19-21

BETHEL FARMS

C/O Uganda Christian Outreach Ministries

P.O. Box 10467
Kampala Uganda
+ 256775462668

+ 256702182809

PRINCIPAL PEOPLE INVOLVES

SSENGENDO

ROBERT

CHIEF

EXECUTIVE
PURPOSE OF THE BUSINESS PLAN,
This business plan is to help direct
success

of

the

new

project

through

developing proper strategies that will

enhance the smooth running or operation of
the business.

EXECUTIVE SUMMARY:

VISION: To

promote

Agriculture

in

Uganda amidst global warming effects.

MISSION: To promote piggery farming

and become the top most supplier of pigs
to

different pork joints in

Wakiso and to the neighboring Districts.

OBJECTIVES:

 To improve marketing and promotional

strategies through research (To increase
markets).
To create good customer care services so
as to find out the best tastes and preferences
of people / customers this will help
provide better services and products.
To ensure profits maximization since the
business is profit oriented. This is possible
through annual performance management
reviews and constant research, so as to
enhance the growth of the business.
To provide employment opportunities and
bring products nearer to the market.

COMPANY SUMMARY /DESCRIPTION OF THE BUSINESS

Ownership:
A Bethel farm is a new and independent
sole proprietorship business.
It is to deal with piggery farming for the
start but it will expand in the long run large
scale and all intended to start in one year
time.

History:

Regarding at the research made foristance;

with reference to the article in the New
vision (Aug 4th 2011)
It has come to my notice that piggery is a
profitable business and always on market
all seasons, and so this increases my
interest in this kind of a business.

Location:
For the start, the business will be located in
Seguku, 6 miles from Kampala off Entebbe
Road; hence it is also and added advantage
being nearer to all urban markets

MARKET ANALYSIS

Background to the market:

The market comprises of both low and high
income earners. The changing trends and
development in consumer behavior and
buying habits, for instance many reduce the
consumption of red meat due to health
reasons; this is the key to the growth rate of
market. Therefore it is important to note
that the market size is quite large.
Competitive Comparison:

The competitors are quite many in the

area but most of them are on small scale.
Therefore they are likely to negatively
respond to this business venture.
With regard to my research, I have
noticed that many of my competitors
lack

managerial skills hence end up

over capitalizing the business.

There are a number of weaknesses I

have realized amongst my competitors
therefore if a can work towards them, I
believe I can gain a competitive advantage
over them.

Given the fact that most of the

competitors are on small scale, there is
inconsistence in the service and product

provision, so I strongly believe that I can

highly complete with them.

Poor customer services, unreasonably

high prices and weak promotional strategies
plus many more weakness amongst my
competitions.

STRATEGY

Product and pricing strategy

I intend to sell out the piglets to other
farmers and grown ones to the different
pork joints.
Relatively to my customers, I also intend to
charge slightly lower prices and discounts

so as to attract customers therefore; price

reducing will be used to establish prices.
Distribution and promotion strategy
I intend to use direct supply of distribution
of the product to the customers and so I will
not need intermediaries.
The promotional strategy as a way of
approach to informing the customers about
the products, advertising massages will be
used

procures,

business

cards

and

networking which will include:Creating a better relationship with my

competition.
In a long run sales promotion and media
will be used for advertisement.
Financial forecasts
I intend to begin with approximately ten
million shillings as accounted for n the

budget below all of which will be from the

investors.
Item

Estimated
expenditure

Building materials 4 Millions

Pigs

2.5 Millions

feeds

2.5 Millions

Miscellaneous

1 Million