MANAV RACHNA INTERNATIONAL UNIVERSITY

FACULTY OF INTERNATIONAL PROGRAMMES

BBA (GLOBAL)-IB
2013 BATCH

COURSE CURRICULUM FOR 1st SEMESTER

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)
2.102: MANAGEMENT PRINCIPLES

Periods/week

Credits

L: 2 T: 4 BL/SL: 1

Max. Marks : 100

Duration of Examination: 3 Hrs

CE

: 40

SE

: 60

Objective: This course introduces student to management theories and their practical applications.
Students explore theoretical frameworks of all management functions: planning, organising, leading and
controlling. In addition, this course provides the opportunity to understand pertinent possibilities and
issues that arises when operating an organisation.
PART-A
Unit 1: Introduction
What is Management?
What is an organization?
Functions of Management
Key Management Skills
Management Performance
Managerial Job Types
Hierarchical Levels
Understanding CE & SE Environment
SE Environment
Mega Environment
Task Environment
CE Environment:
Organizational Culture
Social Responsibility & Ethics in Management

Unit 2: Planning & Decision Making

Managerial Decision Making

Establishing Organizational Goals & Plans
The Developing Strategy
Management by Objectives
The concept of Strategic Management
The role of competitive analysis in strategy formulation
Strategy implementation & Evaluation

Unit 3: Organizing
Organization Structure & Design
Types of departmentalization
Organization Structure
Delegation and Decentralization of Authority
Formal and Informal Organization

PART-B
Unit 4: Leading
Styles of Leadership
Managing Groups & Teams
Motivation
Need Theories
Maslow's Hierarchy -of-Needs Thoery
Herzberg's Two Factor Theory
McClelland's acquired needs theory
Cognitive Theories
Expectancy Theory
Theory X and Theory Y
Job Enrichment and Enlargement
Leadership

Trait Theory
Behavioral Theory
Situational Theory
Managerial Grid
Unit 5: Organization Change and Conflict
Managing Organizations through Change & Conflict
Change & Innovation
Planned Change
Managing Change
Managing resistance to change
The relationship between change & conflict
Managing Conflict
Key components of organizational change

Unit 6: Controlling
Controlling Organizations
Control as a management function
The control process
Types of control
Principles of a good Control System
Managerial approaches to implementing controls
Assessing control systems
International Management

Case Studies based on Concepts Application

Text Books:
1. Bartol, K., Tein, M., Matthews, G.Sharma, B., Ritson, P. & Scott-Ladd, B.(2008), Management
Foundations: A Pacific Rim Focus 2 e, North Ryde, NSW: McGraw-Hill Australia Pty Ltd
Reference Books:

1. Robbins, S.P. & Coulter, M.(2005) Management (8th Edition) New Jersey: Pearson Prentice Hall.
2. Schermerhorn, John R. Jr. (2004) Management (8th Edition). New York: Wiley
Instructions for paper setting: Seven questions are to be set in total. First question will be
conceptual covering entire syllabus and will be compulsory to attempt. Three questions will be set
from each PART-A and PART-B. Student needs to attempt two questions out of three from each part.
Each question will be of 10 marks.

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)
2.103: MARKETING PRINCIPLES
Periods/week

Credits

L: 3 T: 2 BL/SL:2

Max. Marks : 100

Duration of Examination: 3 Hrs

CE

: 50

SE

: 50

Objective: The aim of this course is to introduce basic marketing principles and concepts to students.
Upon completion of this course students will have gained an appreciation of and confidence in applying
this understanding to real-life situations arising in their marketing careers. This is an introductory course
that provides the underpinning understanding for further development of and practice in the area of both
domestic and international marketing.
PART-A
Unit 1: Introduction to marketing management
Tele Marketing
E-Marketing-Service Marketing
Rural Marketing feature

Unit 2: Marketing Behavior & Strategies

Marketing Research-Meaning, Need and Scope of Marketing Research, Process of Marketing Research,
Areas of Marketing Research
STP and related cases
PART-B
Unit 3: Developing the Marketing Mix
New product development
Product Line Decisions
Individual Product Decisions
Branding
Channels of Distribution Characteristics, Importance, Selection
Types & Services, Vertical, Horizontal, Multi-channel

Unit 4: Marketing Communications:

Integrated Marketing Communication (IMC)

Advertising
Personal Relations
Promotion

Text Books:
1. Kotler, P., Adam, S., Brown, L. & Armstrong, G. (2006). Principles of Marketing (3rd ed.),
Frenchs Forest, NSW:Prentice Hall
Reference Books:
1. Kotler, P., Brown, L.,Adam, S. & Armstrong, G.(2004). Marketing (6th Ed.). Frenchs Forest:
Prentice Hall.
2.

Summers, J., Gardiner, M., Lamb, C.W., Hair, J.F. & McDaniel, C.(2003). Essentials of Marketing.
Victoria: Thomson Learning.

3. Walters, C. (2001). Marketing Principles in New Zealand (2nd Ed.). Auckland:Pearson Education
New Zealand Limited.

Instructions for paper setting: Seven questions are to be set in total. First question will be
conceptual covering entire syllabus and will be compulsory to attempt. Three questions will be set
from each PART-A and PART-B. Student needs to attempt two questions out of three from each part.
Each question will be of 10 marks.

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)
2.111: BUSINESS COMMUNICATION
Periods/week

Credits

L: 2 T: 4 BL/SL: 1

Max. Marks : 100

Duration of Examination: 3 Hrs

CE

: 50

SE

: 50

Objective: The aim of this course is to provide a theoretical framework and practical experience as a
basis for improving communication skills in the business environment. By the end of this course, students
will have acquired an understanding of the issues and conditions surrounding the process of successful
communication in the business environment. Students will also be able to apply this understanding to
deliver appropriate business communications that achieve communication objectives.
PART-A
Unit 1: Introduction to Business Communication
Basic Concepts
Introduction to Communication
Importance of proper & accurate communication
Introduction to Business Communication
Elements of Business Communication
Role of Communication
Objectives of Communication
Persuasion
Process of Communication
Barriers to effective communication

Unit 2: Oral communication

Oral Presentations (Preparation, Rehearsal & Delivery)
Meetings
Communicating in Teams
Negotiation
Listening Skills

PART-B

Unit 3: Written Communication

Letters, Memos & Email
Reports
Meetings

Unit 4: Non-Verbal Communication

Meaning
Importance
Role
Types & Forms

Unit 5: Visual Communication

The Internet
Uses
Advantages
Disadvantages
Threat
Visual Aids

Text Books:
1. Ober, S. (2004), Fundamentals of Contemporary Business Communication, Boston: Houghton
Mifflin Company

Reference Books:
1. Chase, P., ORourke, S., Smith, L., Sutton, C., Timperley, T. & Wallace, C. (2003). Effective
Business Communication in New Zealand (3rd Ed). Auckland: Pearson Education New Zealand Ltd.
2. Cielens, M. & Aquino, M. (1999). The Business Communicating (4th Ed). Sydney: McGraw Hill

3. Dwyer, J. (1999). Communicating in Business. Sydney:Prentice Hall.

4. Dwyer, J. (2003). The Business Communication HandBook (6th Ed) Frenchs Forest: Pearson
Education.
5. Manalo, E., Wong-Toi, G. & Trafford, J. (2002). The Business of Writing: Written Communication
Skills for Business Students (2nd Ed). Auckland: Pearson Education.

Instructions for paper setting: Seven questions are to be set in total. First question will be
conceptual covering entire syllabus and will be compulsory to attempt. Three questions will be set
from each PART-A and PART-B. Student needs to attempt two questions out of three from each part.
Each question will be of 10 marks.

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)
2.113: BUSINESS ECONOMICS
Periods/week
L: 2 T: 4 BL/SL:2

Credits

Max. Marks : 100

Duration of Examination: 3 Hrs

CE

: 40

SE

: 60

Objective: The aim of this course is to introduce students to how global businesses use current and
emerging information technologies to manage their daily operations. The course will focus on placing
information technology in the context of business, so that students will readily grasp the concepts
presented in the lectures. Students will also be provided with hands-on-experience using the kind of
software that they would later use in business.
PART-A
Unit 1: The Fundamentals of Economics
Scarcity
Resource Allocation
Opportunity Cost
Production Possibility Frontier

Unit 2: Basic Elements of Supply & Demand

Demand Curves
Elasticity & Price determination
Supply Curves
Market equilibrium

Unit 3: Production Costs

Costs and Profit
Short and Long Run Production Costs
Marginal Relationships

Different Scales of Production

Unit 4: Market Structure, Competition & Efficiency

Market structure
Competitive markets
Monopoly
Economic efficiency
Market failure
Monopolistic competition
Oligopoly Kinked Demand Curve

Unit 5: Measuring the Size of the Economy

Concept of GDP
Measuring GDP-3 Methods
Usefulness of GDP
Nominal and Real GDP
Savings and Investment

Unit 6: Labour Market Economics

Labour Market
Unemployment
Equilibrium
Labour Union
Minimum wage legislation
PART-B
Unit 7: Macroeconomic Model
Aggregate Demand- Output Model
Aggregate Supply Model

Inflationary & Recessionary Gaps

Unit 8: IS-LM Model

Supply of Money
Demand for Money
IS-LM Model
Crowding Out Effect

Unit 9: Money and Monetary Policy

Characteristics and functions of money
Banking system
Goals of Monetary Policy

Unit 10: Inflation & Unemployment

What is Inflation
Types of Inflation
Measures to control Inflation
Measures to control unemployment
Relationship between inflation and unemployment

Unit 11: Fiscal Policy

Concept of Fiscal Policy
Fiscal policy measures
Public Sector Reforms
Government Expenditure

Unit 12: The Gains from International Trade

Free trade
Comparative Advantage

Gains from Trade

Balance of Payments

Unit 13: International Finance

Foreign Exchange Market
Exchange rate determination
Exchange rate systems
Text Books:

1. Stewart, J. and Rankin, K. (2008), Economic Concepts and Applications, Pearson Education,
New Zealand (4th Edition)
Reference Books:

1. Bade, R. and Parkin, M. (2007). Essential Foundations of Economics. Pearson Education,

Australia.
2. Boyes W. and Melvin, M.(2006). Fundamentals of Economics. Houghton Mifflin Company, New
York.
3. Callander, Andrew (2004). Understanding The Economic Environment. Lexis Nexis, Wellington,
New Zealand
4. Horsham, John and St John, Susan, (1992) Economic Concepts and Introduction. Longman Paul.
5. Layton, A., Robinson, T., and Tuckler, I.B. (2005) Economics for Today. Thomson, Australia. (2nd
Ed.)
6. Parkin, Michael, (1998), Economics, 4th Edition,Addison-Wesley

Instructions for paper setting: Seven questions are to be set in total. First question will be
conceptual covering entire syllabus and will be compulsory to attempt. Three questions will be set
from each PART-A and PART-B. Student needs to attempt two questions out of three from each part.
Each question will be of 10 marks.

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)

IB101: PD-I
Periods/week
Credits
L: 2 T: 0
2
Duration of Examination: 3 Hrs

Max. Marks : 100

CE
: 50
SE
: 50

PART A
Unit 1: Listening Skills
The art of listening; Practicing listening skills through listening presentations, debates, speeches, role
plays and language lab listening programs; Intensive listening Vs extensive listening; listening and note
taking; exercises of active listening in language lab and class room activities like listening to a news item
and reproducing the facts in a quiz format
Unit 2: Speaking Skills I
Speaking practice in various social situations; constructing small talks with the help of suitable hints;
ideas and outlines; learning conversation skills through speech tasks done in small groups; Role play
activities for various social situations through practice session
Unit 3: Speaking Skills II
Dynamics of Professional Presentation; delivering just a minute (JAM) sessions; Public Speaking and
audience analysis; organizing thoughts; adapting to listener feedback; use of formal language in
professional speaking; communication etiquette; Extempore speaking on various topics; Declamation and
Debates through practice sessions
PART B
Unit 4: Reading Skills
The art of effective reading; speed reading; overcoming common obstacles; Types of reading skimming,
scanning, extensive reading, intensive reading; tips for effective reading; inferring lexical and contextual
meaning; news paper reading and deducing contextual meaning through practice sessions
Unit 5: Writing Skills I
Avoiding common errors in construction of sentences and language use; avoiding Indianism in English;
word formation and vocabulary
Unit 6: Writing Skills II
Paragraph Writing, Descriptive Writing Techniques, Topic Sentence, Coherence and Unity of Paragraph,
Description of simple objects, Processes and Operations, Argumentative, Persuasive, Analytical, and
Technical paragraphs, Story Writing by using given words through practice sessions
Instructions for paper setting: Seven questions are to be set in total. First question will be conceptual
covering entire syllabus and will be compulsory to attempt. Three questions will be set from each PARTA and PART-B. Student needs to attempt two questions out of three from each part. Each question will be
of 10 marks.

MANAV RACHNA INTERNATIONAL UNIVERSITY

(Deemed to be University under Section 3 of the UGC Act 1956)

IB102: INTEGRATING MIND, BODY AND HEART

Periods/week
Credits
L: 1 T: 3
2.5
Duration of Examination: 3 Hrs

Max. Marks : 100

CE
: 50
SE
: 50

Acknowledgement: This module has been taken from Delhi University in the interest of students.
The Philosophical Underpinning of this Programme of Study
This is a practice-oriented programme of study. Its main theme reflects an effort to kindle a value
oriented and holistic thought process in the consciousness of the student that will lead her to a better
realization and appreciation of the fact that there should be harmony between what one thinks, what
one feels and what one creates or presents externally. In other words, the course will foster a value
system that relies on actions stemming in harmony with an inner value system
ThePeogogical Prescriptions
The practice involved required students to take cognizance of some defining episodes in the life of
Mahatma Gandhi from his school years to the end of his life and to examine how he managed to
create a balance and harmony between his actions and thoughts and his conscience. The student will
be asked to seek incidents and episodes in her own life and world that resemble these incidents and
episodes from Gandh's life and she will have to study her won responses (or the responses and
actions of the personages involved) in comparison with the responses of Gandhi to the extent
possible. The students will additionally be asked to maintain a diary which shall record any episodes
that happen in her life and which bear some resemblance to the chosen episodes from Gandh's life for
a comparative study. The student will be further asked to enlarge this study to episodes from history
in the lives of great individuals and also from literature that may even be in the realm of fiction. She
will also be exposed to films and documentaries as well as visits to spots in Delhi connected with the
life of Mahatma Gandhi.
Objective
To instill the principles of non-violence and truth in each student through creating awareness about
Mahatma Gandhi's practice of these beliefs in his own life.

Content
The episodes chosen from Gandhi's life can be broadly divided into three phases of his life:
Childhood and early life in Kathiawar and Porbandar
Life as a student in England
Evolution towards 'Mahatma hood' in South Africa
The episodes chosen are:
PART A

The impact of the play Satyavadi Raja Harish Chandra.

Confessing to his father after having stolen gold.
Refusal to cheat in a school test in spite of the promptings of his class teacher.
Adherence in England to the vows given to his mother.
The self generated discipline in his life as a student in terms of study, simple living and other
habits.
PART B

His experiences of racial discrimination upon arrival in South Africa (train; stagecoach;
hotel) and his reactions.
His flourishing practice as a lawyer in South Africa through his adoption of honesty as a
policy stemming from belief.
His compassionate approach towards other human beings in public life and in his approach to
nursing the ill and even wounded.
Discovering his mission in life through reading Ruskin's 'Unto This Last'.
The use of his hands and his ideas and beliefs in the realm of education and medicine.

Reference
Gandhi, M K. My experiments with truth. Navjivan Mudranalaya, Ahmedabad.

Instructions for paper setting: Seven questions are to be set in total. First question will be conceptual
covering entire syllabus and will be compulsory to attempt. Three questions will be set from each PARTA and PART-B. Student needs to attempt two questions out of three from each part. Each question will be
of 10 marks.