S USAN C HERNOFF

Chicago, IL, 60613

773 517-0686 SusanKChernoff8448@yahoo.com
http://www.linkedin.com/in/susanchernoff8448

MARKETING AND PUBLIC RELATIONS EXECUTIVE

Media Relations | Account Management | Advertising
Results-focused, highly innovative Marketing and Public Relations Executive with a history of experience in
instrumenting critical campaigns for one of the nations leading private restaurant groups, resulting in increased
brand recognition and significant revenue growth. Proven track record of leading collaborative creative teams in the
development and implementation of advertising and marketing programs. Demonstrated ability to build key
partnerships with community organizations for the execution of successful promotions.
AREAS OF EXPERTISE

Team Leadership
Internet Marketing
Special Event Promotions
Budgeting

Sales Management
Strategic Planning
Social Media Management
Community Relations

Direct Mail Campaigns

Marketing Plan Development
Staff Training Facilitation
Partnership Building

PROFESSIONAL EXPERIENCE

LETTUCE ENTERTAIN YOU ENTERPRISES, INC., Chicago, IL

1995-2016
Partner/Executive Vice President, 2007-2016
Partner/Vice President of Marketing, 2002-2007
Vice President of Marketing, 1997-2002
Director of Public Relations and Promotions, 1995-1997
Led the planning, development and implementation of all corporate marketing and advertising programs and
activities for over 90 restaurant/store operations, including but not limited to PR, special events, promotions, direct
mail, website development, gift card sales, cultural partnership activities, social media and mobile initiatives.
Provided in-depth marketing and public relations support to all individual store operations. Oversaw all aspects of
community relations, building solid business relationships. Developed and monitored annual budgets for multiple
marketing programs and promotions while ensuring their quality.
Key Accomplishments:

Spearheaded the development and growth of marketing department from the ground, up taking it from
nothing to a fully-functioning, vital part of restaurant groups operation.

Maintained a solid track record of consistent career growth, receiving regular promotions and taking on
additional responsibilities throughout tenure.

Facilitated in-depth trainings for employees, leading to increased levels of proficiency and competency in
the areas of marketing and public relations.

Built and maintained collaborative partnerships with cultural institutions, charitable organizations, retail and
entertainment businesses, resulting in the implementation of programs that enhanced company revenue.

Played a key role in annual gift certificate sales of +$28M through effective departmental leadership.

Additional Career Highlights: Senior Vice President and Vice President, Food and Festivals at Margie Korshak Associates,
Inc. (PR Agency); Manager of Public Relations and Marketing for Barneys New York
EDUCATION

Bachelor of Arts, American Studies, Tulane University, New Orleans, LA