Human-Centered Design Process Explained

An Introduction
to HCD
1
An Introduction to
Human-Centered Design
INSPIRATION
IDEATION
IMPLEMENTATION
The Design Process
The Course for Human-Centered Design
An Introduction
to HCD
Table Of Contents
Class 1
An Introduction to HumanCentered Design
Readings
What Is Human-Centered Design?
What Can the Approach Be Used For?
The Design Process
Mindsets of a Human-Centered Designer
Design Thinking for Social Innovation

Case Study: Clean Team
An Introduction
to HCD
INSPIRATION
IDEATION
IMPLEMENTATION
What Is Human-Centered Design?

Human-centered design is a creative approach to
problem solving and the backbone of our work at
IDEO.org. Its a process that starts with the people
youre designing for and ends with new solutions
that are tailor-made to suit their needs. Humancentered design is all about building a deep empathy
with the people youre designing for; generating
tons of ideas; building a bunch of prototypes;
sharing what youve made with the people youre
designing for; and eventually putting your innovative
new solution out in the world.
An Introduction
to HCD
What Can the Approach Be Used For?

Human-centered design is a process that can be used across industries and sectors to
approach any number of challengesfrom product and service design to space or systems
design, to name just a few.
Products
Services
When people think of design, they often

first think about expensive, stylish
products. But thoughtful product design
is just as important in social innovation.
Not only are all people deserving of welldesigned products, but challenges that arise
when there are limited resources, services,
or infrastructure require new approaches
and elegant solutions.
For a service to be effective, it needs to be

considered from end-to-end: from how its
advertised to how its delivered. For a service
to have the desired impact, its essential to
gain a deep understanding of the people you
will be servingnot only what they need
and desire, but what limitations they face,
what motivates them, and whats important
to them.
How might we design a cookstove that

reduces the amount of smoke inhaled by a
person while cooking?
How might we design a water delivery

service providing clean drinking water along
with health and nutrition products?
How might we build an irrigation pump that

can run without the electricity grid?
How might we design new services engaging

low-income parents in after-school
education for their children?
How might we design a toilet for

families living in areas with no sanitation
infrastructure?
How might we design a sustainable business

model for a pit latrine emptying service?
An Introduction
to HCD
Spaces
Systems
Physical environments give people signals

about how to behave and influence how they
feel. By rethinking the design of hospitals,
classrooms, public transportation, banks,
libraries, and more, we can create new
experiences and interactions in these
spaces. Human-centered design can help
make the emotional parts of a space as
important as the functional.
Designing systems is about balancing

the complexity of many different
stakeholder needs with the needs of the
social enterprise. For example, if you were
designing a new type of school, there are
the needs of the students, parents, staff and
faculty, community, and perhaps investors.
Systems design often involves setting
high-level strategy such as stating visions,
priorities, policies, and key communications
around these ideas.
How might we design hospital waiting rooms

to mitigate the transmission of airborne
diseases?
How might we redesign the school lunch

program for an entire city while providing
for differences in individual schools?
How might we redesign the common

areas of a community housing structure
to encourage connecting and cooperation
among neighbors?
How might we design a system linking social

entrepreneurs from around the world?
How might we make the space inside a bank

less intimidating for rst-time savers signing
up for a new account?
How might we redesign a banking system

for low-income citizens who have limited
knowledge of banks?
An Introduction
to HCD
The Design Process

The human-centered design process has three phasesthe Inspiration phase, the Ideation
phase, and the Implementation phase. In the end, youll know that your solution will be a
success because youve kept the people youre looking to serve at the heart of the process.
In the Inspiration phase youll learn directly from the people youre designing for as you immerse yourself
in their lives and come to deeply understand their needs. In the Ideation phase youll make sense of what
you learned, identify opportunities for design, and prototype possible solutions. And in the Implementation
phase youll bring your solution to life, and eventually, to market.
Expect to find yourself shifting gears through the process, moving from concrete observations to
highly abstract thinking, and then right back again into the nuts and bolts of your prototype. We call
it diverging and converging. Youll diverge and converge a few times, and with each new cycle youll
come closer and closer to the solution that is best suited for the people youre designing for.
IDEATION
IMPLEMENTATION
I have a design challenge.

How do I get started?
How do I conduct an interview?
How do I stay human-centered?
I have an opportunity for design.

How do I interpret what Ive learned?
How do I turn my insights into
tangible ideas?
How do I make a prototype?
I have an innovative solution.

How do I make my concept real?
How do I assess if its working?
How do I plan for sustainability?
DI
ER
GE
DI
VE
RG
RG
NV
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INSPIRATION
NV
ER
An Introduction
to HCD
Mindsets of a Human-Centered Designer

Human-centered design is as much about your head as your hands. These Mindsets
uncover the philosophy behind our approach to creative problem solving, and show that
how you think about design directly affects whether youll arrive at innovative, impactful
solutions. Spend some time watching these seven Mindsets videos on the NovoEd platform.
Learn from Failure
Make It
Dont think of it as failure, think of it

as designing experiments through
which youre going to learn.
Youre taking risk out of the

process by making something
simple first. And you always learn
lessons from it.
Failure is an incredibly powerful tool

for learning. Designing experiments,
prototypes, and interactions and testing
them is at the heart of human-centered
design. So is an understanding that not
all of them are going to work. As we seek
to solve big problems, were bound to
fail. But if we adopt the right mindset,
well inevitably learn something from that
failure.
As human-centered designers, we
make because we believe in the power
of tangibility and we know that making
an idea real is a fantastic way to think
it through. When the goal is to get
impactful solutions out into the world
you cant stay in the realm of theory.
You have to make your ideas real.
Creative Condence
Empathy
Creative confidence is the notion that

you have big ideas, and that you have
the ability to act on them.
I cant come up with any new ideas

if all I do is exist in my own life.
Anyone can approach the world like a

designer. Often all it takes to unlock that
potential as a dynamic problem solver is
creative condence. Creative condence
is the belief that everyone is creative,
and that creativity isnt the capacity to
draw
compose
or sculpt,
a way
of
Weor
may
not know
whatbut
that
answer
approaching
the world.
is, but we know
that we have to give
ourselves permission to explore.
Empathy is the capacity to step into

other peoples shoes, to understand
their lives, and start to solve problems
from their perspectives. Humancentered design is premised on
empathy, on the idea that the people
youre designing for are your roadmap
to innovative solutions. All you have to
do is empathize, understand them, and
bring them along with you in the design
process.
An Introduction
to HCD
Embrace Ambiguity
Be Optimistic
We may not know what that

answer is, but we know that we
have to give ourselves permission
to explore.
Optimism is the thing that drives

you forward.
Human-centered designers always

start from the place of not knowing
the answer to the problem theyre
looking to solve. And though thats
not particularly comfortable, it allows
us to open up creatively, to pursue
lots of different ideas, and to arrive
at unexpected solutions. Embracing
ambiguity allows us to give ourselves
permission to be fantastically creative.
We believe that design is inherently

optimistic. To take on a big challenge,
especially one as large and intractable
as poverty, we have to believe that
progress is even an option. If we didnt,
we wouldnt even try. Optimism is the
embrace of possibility, the idea that
even if we dont know the answer,
that its out there and that we can
nd it.
Iterate, Iterate, Iterate

What an iterative approach affords us
We may not know what that answer
is that we gain validation along the
is, but we know that we have to give
way...because were hearing from the
ourselves
permission
explore.for.
people were
actuallyto
designing
Human-centered design is an inherently
iterative approach to solving problems
because it makes feedback from the people
were designing for a critical part of how a
solution evolves. By continually iterating,
rening, and improving our work we put
ourselves in a place where well have more
ideas, try a variety of approaches, unlock
our creativity, and arrive more quickly at
successful solutions.
An Introduction
to HCD
An Introduction
to HCD
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10
An Introduction
to HCD
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Winter 2010 STANFORD SOCIAL INNOVATION REVIEW
##
An Introduction
to HCD
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An Introduction
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Winter 2010 STANFORD SOCIAL INNOVATION REVIEW
#%
13
An Introduction
to HCD
Case Study: Clean Team

In-Home Toilets for Ghanas Urban Poor
For the millions of Ghanaians without in-home toilets, there are few good
options when it comes to our bodies most basic functions. Working with
Unilever and Water and Sanitation for the Urban Poor (WSUP), IDEO and
IDEO.org developed Clean Team, a comprehensive sanitation system that
delivers and maintains toilets in the homes of subscribers. Clean Team now
serves 3,500 people in Kumasi, Ghana, making lives cleaner, healthier, and
more dignied.
14
An Introduction
to HCD
The Outcome
IDEO and IDEO.org teams designed a comprehensive sanitation system to serve the needs
of low-income Ghanaians. The Clean Team service is a custom-designed stand-alone rental
toilet as well as a waste-removal system, but the design work extended to the entire service
ecosystem including branding, uniforms, a payment model, a business plan, and key
messaging. Unilever and WSUP piloted the project with about 100 families in the city of
Kumasi, Ghana, before launching in 2012.
INSPIRATION
The Inspiration phase of the project was

intense, with scores of interviews needed
to understand all facets of the design
challenge. Because sanitation is a systemslevel challenge we knew that we couldnt
just design Clean Teams toilet, says team
member and designer Danny Alexander.
After six weeks of talking with
sanitation experts, shadowing a toilet
operator, digging into the history of
sanitation in Ghana, and talking to scads
of Ghanaians, key insights about what the
toilet should look like and how waste should
be collected emerged.
An important historical note came
out too: For years Ghana had night soil
collectors, people who cleaned out bucket
latrines each night. But because many night
soil collectors dumped human waste in the
streets, night soil collection was banned in

the 1990s as a threat to public health. This
meant the team could leverage an existing
behavior around in-home waste removal,
but they would have to avoid any association
with illegal dumping.
IDEATION
This was a lightning-fast phase in the

project, one that leapt from learnings
to prototypes in seven weeks. After
brainstorming with its clients and everyday
Ghanaians, the team determined which
direction to take and began testing its
ideas. What aesthetics did people like?
Would a urine-diverting toilet work? Were
people comfortable with servicemen coming
into their homes? Where in the home
would the toilet go? Can you design a
15
An Introduction
to HCD
toilet that can only be emptied at a waste

management facility?
By building a handful of prototypes and
modifying existing portable toilets, the
team got tangible elements of the service
into the hands of Ghanaians. They learned
how the service should be positioned, early
ideas around marketing and promotion, as
well as certain technical limitations, namely
that though flush functions appeared
popular early in the goings, water scarcity
was a major factor to contend with.
One of the best parts of prototyping is
that it gives you real-life feedback to one of
your ideas. The design team suspected that
having someone come into subscribers
homes to collect and dispose of waste would
be an element of Clean Teams offer. The
specter of night soil collectors and a history
of illegal dumping made it critical from a
systems level, but would users accept it?
When the team discussed the idea
with people, they heard that consumers
would be happier disposing of their own
waste if it could save them money. Potential
subscribers were also reluctant to allow
service people into their homes.
Though the team had a hunch about
how the service would have to work, they
put the idea to test by running a prototype.
By enacting even just a portion of the
eventual Clean Team service, the designers
could learn how people would react not just

to toilets in their homes, but also to others
emptying them.
Though the toilets themselves were
popular, people quickly came to realize
the value of someone else taking care of
waste disposal. Once potential subscribers
experienced what it meant to have a full
toilet, and how involved proper waste
disposal would be, their desires changed.
IMPLEMENTATION
Once the service offerings, and look and

feel of the toilet were more or less fleshed
out, WSUP ran a live prototype of the
Clean Team service. Because tooling for
toilet manufacture is so expensive, WSUP
used off-the-shelf cabin toilets, which
approximated about 80% of the toilets
that IDEO.org would design to test the
service. They got great results, went ahead
with manufacturing, and as of 2012, the
toilets are in production, sport IDEO.orgs
branding, and have found their way into the
lives of 3,500 people.
Learn more at www.cleanteamtoilets.com
16
An Introduction
to HCD
The nal Clean Team design

included a product, a
service, the branding and
communications, and the key
elements for implementing
the service as a sustainable
business.
17
An Introduction
to HCD
1
Workshop Guide
INSPIRATION
IDEATION
IMPLEMENTATION
The Design Process
An Introduction
to HCD
Lets Get Started!

We know from experience that the only way to learn human-centered design is by
applying it. So throughout this course you will be learning through doing: learning
about research by researching, figuring out how to prototype by prototyping. To do
this, however, you first need a design challenge.
So with that in mind, there are two ways you can approach this course: through an
already crafted IDEO.org challenge, or through your own personal design challenge.
While you have the choice, we strongly recommend you begin by learning through
one of our precrafted IDEO.org challengesespecially if this is your first time
learning human-centered design. These challenges have been vetted as great for
group collaboration and as challenges that can be completed in the time allotted for
the course.
Like any new skill, learning human-centered design requires practice, practice,
and more practice. These prevetted challenges give you the space to explore the
process in a more prescriptive way alongside an online community of others who
are learning the process at the same time and who are in the same stage as you. So
by following one of these precrafted challenges, the support is extensive and the
outcome is simply to learnwithout the pressure of a real deliverable.
The benefit of choosing your own design challenge, however, is that you can push
your own work to new places and see it from new perspectives. Please take into
account that if you do choose to apply human-centered design to a personal
project, you will need to spend substantially more time with the course.
Because we dont know the variables within a personal project, its not possible to
give the same guidance around a prescribed time for each activity. To work around
this, we will suggest activity durations based on a standardized project timeline of
three months. Then its up to you to decide if you will need more or less time for a
particular part, based on the scope of your project.
Another option to consider, which will allow you to deepen your engagement with
this course, is to select the Amplify challenge for your precrafted design challenge.
IDEO.orgs Amplify program is a five year effort to make international aid more
collaborative and human-centered. Funded by DFID and facilitated on OpenIDEO,
this program asks human-centered designers from around the world to collaborate
on a single design challenge. Keep a look out in Class 2 Workshop materials to see
what selecting the Amplify challenge could mean for your course experience.
Good luck and have fun!
An Introduction
to HCD
Table Of Contents
Class Leaders Guide

Before the Class 1 Workshop
Activities & Discussions

01 Introduction & Beginners Mind15 mins
02 Icebreaker: Visual Telephone15 mins
03 Logistics10 mins
04 Human-Centered Design Discussion15 mins
05 Mini Design Challenge: Design a Better Commute50 mins
06 Reect & Share15 mins
An Introduction
to HCD
Class Leaders Guide
Before the Class 1 Workshop

Confirm That You Have a Meeting Space
This should be a dedicated room, table, or even just a wall where the group can post ideas
and inspiration. The design process involves a lot of talking and group collaboration, so you
will want to choose a location where your group can talk and not disturb others around you
too much.
Confirm That Everyone Can Make the Workshop

If some members of the team will be missing, consider rescheduling or have a plan in place
to go forward with a smaller number of team members for the class.
Print Out Class 1 Workshop Guide

Though it is not required to print the Class 1 Readings, please check with your team
members and encourage them to print the Class 1 Workshop Guide.
Coordinate with Your Team to Bring Supplies

A notebook for blank paper, pens, felt markers or Sharpies, Post-it notes (or their equivalent),
and printed Class 1 Workshop Guide should be sufficient.
Lead the Workshop

This guide will walk you through facilitating the activities, discussions, and assignments
for Class 1. Make sure to review the readings thoroughly so that you can can effectively lead
your team.
An Introduction
to HCD
01
Introductions & Beginners Mind
15 minutes
As human-centered designers, its important to embrace your beginners mind, to approach problems as
a novice even if you already know a lot about them. Your beginners mind is eager to learn and willing to
experiment. Take a few minutes to answer the questions below and then discuss your answers with your team.
Be sure to tap into your beginners mind for the last question in particular.
1) Whats your name?
2) Where do you work?
3) Why are you taking this course?
4) What would you like to learn during the course?
5) What would you like to be doing in ve years?
6) Tell a story about the last activity that you tried for the rst time. Was it exciting or scary?
How did being a novice help you?
An Introduction
to HCD
02
Icebreaker: Visual Telephone
15 minutes
Its important to be visual as a human-centered designer. Thinking visually can also help you get unstuck at key
points in the creative process. In addition to getting more familiar with your teammates, this icebreaker will help
you get visual quickly.
Complete the Exercise
1
Everyone in the group should write one
sentence (silly or serious) on the top of
your piece of paper
Fold over the top of the paper to
hide the sentence
Pass your paper to the person on
your right
NOTE
You will need at least three
team members for this
activity. Each team member
will need a blank piece of
paper and a pen.
Unfold the paper you just received to
reveal only the last sentence
reveal the sentence
Draw a picture based on what you see.
Draw a picture of what you see
Fold the paper four times
Fold your paper to hide the sentence
Pass it to the right
at the top, then fold it again to hide the

picture below it
Pass the piece of paper to the right
Repeat until your original paper returns to you.

Unfold it and see how much the story has changed.
3
reveal only the picture (not the sentence)

Write a new sentence below the picture,
describing what you see
Fold the paper three times to hide the rst
sentence, then the picture, then the last
sentence
Pass it to the right
An Introduction
to HCD
03
Logisitics
10 minutes
The Class Leader should guide this discussion. This course has a group-guided learning structure and will be most successful if
you follow the guidelines below as closely as possible. Discuss each guideline, determine if there will be any problems, and map
out potential solutions.
Discuss
Time
Each workshop should be scheduled
to last around two to three hours.
Youll have about one to two hours of
readings in advance of each meeting.
For certain classes, youll also have
homework assignments to submit
to the online platform. As noted
previously, those teams embarking on
their own personal design challenge
should anticipate longer workshops.
Calendar
Plot the workshop sessions on a
calendar. Mark dates that members
might miss and plan accordingly or
reschedule. You will be conducting
research out in the community for the
second week of both Class 2 and Class
4 so weekend meetings might be best
for these sessions.
Space
Try to secure a meeting space for the
full duration of the workshop. Can you
hold workshops at someones house,
your school, ofce, church?
Leadership
Supplies
Each class, a member of your team will

serve as the Class Leader. This person
will lead the discussion and facilitate
the various activities. They are also
responsible for coordinating with team
members to bring required supplies.
Each team member should print out

the Workshop Guide and bring it to
each meeting. (It isnt required to print
out the Class Readings.)
Set ground rules

We recommend that your group take
a moment to set a few rules or norms
for how you would like workshops to
function. Here are some questions to
get you going:
How
can you structure the

workshop to ensure that an
environment of mutual trust and
respect is created?
How
should feedback (both positive

and negative) be communicated so
that each individual and the group
gets the most out of it?
Are
there other rules that you

can think of that will make the
workshops run more smoothly?
The Class Leader will be responsible for

organizing with the team to provide:
Pens, pencils, markers, blank paper.
Post-it
notes if theyre available;

if not, cut scrap paper into squares
and bring tape to stick them on
the wall.
During Class 4, your team will need to

gather and bring prototyping supplies
to the meeting. Youll get more details
on this later.
Sharing
We encourage you to use the online
NovoEd community as much as
possible. Here, your team will post
updates, ask questions, submit
assignments, and learn from other
groups around the world.
Write Your Team Name

Your team should select a name. Have fun with the name and choose something that is distinctive and represents your
team. Youll use this team name to post updates to the online NovoEd community.
TEAM NAME:
An Introduction
to HCD
04
Human-Centered Design Discussion
15 minutes
The Class 1 Readings provided an overview of human-centered design. The Design Thinking for Social Innovation article
discussed the human-centered design process and its application to social challenges, and the Clean Team case study provided
you with a concrete example of how the human-centered design process has been used to create an innovative solution to a
real world challenge. The questions below are based upon these Class 1 Readings. Discussion should be facilitated by the Class
Leader, but feel free to refer back to the readings or prompt the group to reference them, if necessary.
Discuss
1. Your learnings from the

Class 1 Readings will likely
be slightly different from
the other members of your
group. Each person is coming
to this course with a slightly
different background, previous
experience, and prior level of
knowledge of human-centered
design and the social sector. Take
a few minutes each to briey
share your three most interesting
takeaways from the Class 1
Readings and pose any questions
that youre grappling with to the
rest of the group.
2. As a group, think about and

discuss what makes the
human-centered design
approach unique from other
problem-solving approaches.
What other approaches have
you heard about or used in the
past? What aspects are similar
to those other problem-solving
approaches? What aspects
are different? Consider your
rst impressions of humancentered design and its
strengths or weaknesses. This
may be something interesting to
readdress and reect on at the
end of your seven weeks.
3. Share ideas on various social

challenges that you think could
benet from the application of
human-centered design. Are
there certain types of challenges
you think would benet
particularly from the humancentered design process? Why
so? Or are there some that
youre having trouble seeing how
human-centered design could
play a role? How come?
An Introduction
to HCD
05
Mini Design Challenge:
Design a Better Commute
50 minutes
Human-centered design begins with in-depth interviews and qualitative research. This helps us get a better sense for the
people were designing for. For this activity, divide into groups of two (or three, if your workshop team has an odd number of
people). Interview your partner and then switch. Keep track of the time alloted for each portion of the activity.
STEP 1
INSPIRATION
Interview: 15 minutes
Interview your partner. Begin by understanding their morning commute. Ask not just about logistics, though: nd
out how things makes them feel, what they wish could be different, what they enjoy, what gets in their way. Your
job is to listen and learn, so dont be afraid to ask Why? At the seven minute mark, start transitioningif you were
interviewed rst, now take a hand at being the interviewer, and vice versa.
A few techniques you might try

Try asking Why? in response to ve consecutive answers from your partner.
Ask your partner to visualize their morning commute with a drawing or a diagram
An Introduction
to HCD
05
50 minutes
STEP 2
Interpreting needs: 5 minutes

Take ve minutes to read over your notes from the interview with your partner. Write down answers
to the questions below.
IDEATION
What are three unique aspects of your partners commute?
What are three needs that your partner faces each morning?
STEP 3
Brainstorm: 10 minutes
IDEATION
Nows your chance to imagine some new solutions that might address your partners needs. Work with your partner
and sketch four to six radical new ways to improve the commute. You should focus on ideas for your partner and
your partner should focus on ideas for you. However, work collaboratively and try to come up with a few ideas that
might improve the commute for both of you. Dont worry about being perfect, draw your ideas quickly to capture
them. Use more paper if you need it!
10
An Introduction
to HCD
05
50 minutes
STEP 4
IDEATION
STEP 5
Prototype: 15 minutes
Okay, time to get tangible. Making something visual or physical will help you better imagine the possibilities and the
pitfalls of your solution, as well as explain it more easily to others. Your prototype can be a model, a diagram, or a
more detailed drawing. Its great to grab some scissors, construction paper, tape, and markers (or anything else
around you) and make that idea visual.
Feedback : 5 minutes
Share your favorite ideas with another team. Get feedback from them. Dont sell your ideas; explain them simply,
and nd out what they really think. What excites them about your ideas? How would they change or improve them?
IDEATION
11
An Introduction
to HCD
06
Reect & Share
15 minutes
Congratulations on completing your first foray into human-centered design! Usually, you would repeat the prototyping
and feedback steps of the Ideation phase as you continue to integrate feedback and iterate on your idea . But because time
is growing short for this Class 1 Workshop, lets just take a few minutes to reflect on what youve learned about the humancentered design process.
Reect
Share
Take ve minutes to individually reect on the

following questions. Write your responses down
quickly in your notebook or on some Post-its:
Now come together with your full workshop group:
What did you learn through the experience of

prototyping during this mini design challenge?
Were there certain parts of the process that
were particularly surprising or helpful, or
struck you as an aha moment? Ahas can
bekey takeaways, new perspectives on an
issue, memorable comments or questions,
surprises, challenges, or parting thoughts from
this workshop.
What are parts of the human-centered design
process that you think are particularly useful
or insightful for tackling larger social sector
challenges?
Share your prototype with the group. Do you

have ideas for further rening your idea based
upon the feedback you received?
Share and discuss your Ahas with the group.
Were there similar or different takeaways?
OPTIONAL
Take pictures of your prototypes from this
design activity to share online later. Feel
free to also share your Aha moments or
other key takeaways from your reections.
12

Human-Centered Design Process Explained

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An Introduction

The Design Process

The Course for Human-Centered Design

Design Thinking for Social Innovation

The Course for Human-Centered Design

What Is Human-Centered Design?

The Course for Human-Centered Design

What Can the Approach Be Used For?

When people think of design, they often

For a service to be effective, it needs to be

How might we design a cookstove that

How might we design a water delivery

How might we build an irrigation pump that

How might we design new services engaging

How might we design a toilet for

The Course for Human-Centered Design

How might we design a sustainable business

Physical environments give people signals

Designing systems is about balancing

How might we design hospital waiting rooms

How might we redesign the school lunch

How might we redesign the common

How might we design a system linking social

How might we make the space inside a bank

The Course for Human-Centered Design

How might we redesign a banking system

The Design Process

I have a design challenge.

I have an opportunity for design.

I have an innovative solution.

The Course for Human-Centered Design

Mindsets of a Human-Centered Designer

Learn from Failure

Dont think of it as failure, think of it

Youre taking risk out of the

Failure is an incredibly powerful tool

Creative confidence is the notion that

I cant come up with any new ideas

Anyone can approach the world like a

ourselves permission to explore.

The Course for Human-Centered Design

Empathy is the capacity to step into

We may not know what that

Optimism is the thing that drives

Human-centered designers always

We believe that design is inherently

Iterate, Iterate, Iterate

The Course for Human-Centered Design

STANFORD SOCIAL INNOVATION REVIEW M_dj[h(&'&

STANFORD SOCIAL INNOVATION REVIEW M_dj[h(&'&

Case Study: Clean Team

The Course for Human-Centered Design

The Inspiration phase of the project was

streets, night soil collection was banned in

This was a lightning-fast phase in the

toilet that can only be emptied at a waste

could learn how people would react not just

Once the service offerings, and look and

The nal Clean Team design

The Course for Human-Centered Design

The Design Process

The Course for Human-Centered Design

Lets Get Started!