Documente Academic
Documente Profesional
Documente Cultură
Contents
Pageno.
No.
1.0
Importanceofsummerinternshipproject[SIP]
2
1.1
AreasofSIP
2
1.2
CommonareasofSIP
2
1.3
HowtoselectareasforSIP
3
1.4
Howtoselectaproject
4
1.5
CharacteristicofaGoodProjectReport.
4
1.6
GuidelinesforReviewingDraft
2.1
Howtocarryoutresearch
5
2.2
Thingstobedonebeforestartingproject
6
2.3
TimeframefortheSIP
6
3.1
Duringtheproject
6
3.2
DevelopingQuestionnaire
7
3.3
Whileonfield
7
3.4
Afterdatacollection
8
3.5
Conclusion&recommendation
8
3.6
ReportWriting
8
3.7
ReferenceSection
11
3.8
SummaryandConclusion
14
1.0ImportanceofSummerinternshipproject[SIP]
Summerinternshipprojectisanextremelyimportantactivityformanagement
student.Itgivesanopportunitytothestudenttoapplythetheoreticalconceptsin
reallifesituations.SIPalsofacilitatesinteractionbetweenthestudentsandthe
industryandallowsthestudenttohaveindepthinsideknowledgeaboutthe
workingofanindustry.SIPshouldbeconductedbythestudentswithallsincerity
anddedicationtogetthemaximummileageoutofopportunity.AwelldoneSIP
addsgreatvaluetotheCVofthestudent.
1.1AreasofSIP
StudentsshouldbecarefulinselectingtheareaforSIP.Preferablythechosen
areashouldbeinlinewiththespecialisationthatthestudentplanstoselectfor
thesecondyear.Thisispreferablethoughnotmandatory.Marketing,HRM,
Finance&operationsarethecommonareasinwhichSIPisconducted.Other
uncommonandlessfrequentlyventuredareasarematerialmanagementand
systemetc.
1.2.FollowingaresomeofthecommonareasinwhichSIPisundertaken:
Marketing:
Newproductlaunch
Productmodification/rebranding/repositioning
ConsumerBehaviour
CustomerSatisfactionSurvey
Pricing
MarketingStrategy
Place:Distributionefficiency
Salesmanagement&personalselling
InternationalMarketing
10.Promotionalstrategies
HRM:
HRplanning
Organizationalstructure&culture
2
JobDesign
PerformanceAppraisals
CompensationManagement
Humanerosion,attrition&relatedtopics
Training&Development
EmployeeSatisfactionSurvey
EmployeeWelfare
10.CareerPlanning
11.EntrepreneurshipDevelopment
Finance:
FinancialhealthinessofaCompany
DebtorAnalysis
StockMarketStudies
CapitalrelatedStudies
Costing
Forecasting
Valuation
Pricing
FinancialForecasting
Remember,theseareonlybroadareasAnythingbeyondthiscouldalsobe
meaningful&interesting.
1.3HowtoselectareasforSIP
Thisquestionisbestansweredbythestudentsthemselves.Thechoiceof
specialisationdependsontheaptitudeandmentalmakeupofthestudent.Foreg.
Ifyouareoutgoing,enjoyinteractingwithpeopleanddonotmindtravelling
probablymarketingisyourarea.Ifyouarealeader,motivator,enjoymanaging
peoplethenHRMisyourcupoftea.Ifyouenjoymanagingmoneyandgoodat
accountsandfiguresthenyourchoiceshouldbeFinance.Howeveritshouldbe
keptinmindthatthesearegeneralguidelinesandyouractualchoiceof
specialisationdependsonindividualslikesanddislikes.Feelfreetoconsult
yourprofessor/mentorbeforeyoufinaliseyourareaofspecialisation&yourarea
ofSIP.
1.4Howtoselectaproject
SelectionofSIPrequiresidentificationofaspecificindustrialproblem/study,
areaanditsindepthanalysis.SIPalsoincludesyourobservation,conclusions
andspecificrecommendations.Makesurethattheproblemorstudyareais
significant,importanttothecompanyandinterestingtoyou.Moreoftenthan
not,thecompanywillsuggestyoutheproblem.Ifyouhavetomakeyourchoice,
dothiswithatmostcare.ConsultyourprofessorifNecessary.Apoorlyselected
subjectforyourSIPwillfetchyoupoorscores.Additional,theindustrymay
disapproveyourprojectifitisinsignificantorhaphazardlydone.
1.5CharacteristicsofGoodReportWriting:
Aprojectreportispresentationofyourhardworkdonesofar.Itschannelof
communicatingtheresearchfindingstothereadersofthereport.Tomakethe
reportefficienteffectivefollowingpointsmaybeofhelp.
Thelengthofthereportshouldbeenoughtocoverthesubjectbutshortenough
tomaintaininterestofreaders
Itmustmaintaintheconsistencyandcontinuityofthesubject.
Abstractterminologyandtechnicaljargonsshouldbeavoidedtomaintainthe
simplicityinthelanguage.
Graphicalandtabularrepresentationofdata,charts,etc.helpsquick
understandingofthesubjectandhencemaybeused.
Thereportmustbestructuredproperlyinaccordancewiththeobjectivesof
researchproblem.Ultimatelythereportmustsolvetheproblemaddressedin
there.
Clarityistheheartofanydocumentandshouldbemaintainedintheproject
reportalso.
Properindention,annexure,bibliographyhastobefollowed.
Spellingmistakesshouldbecarefullycheckedandavoided.
Abbreviationtobespecifiedatthementionofthetermatthefirstinstanceof
occurrenceinthereport.
4
Reportmustbeattractiveinappearance,neatandcleanwhethertypedorprinted.
GuidelinesforReviewingDraft
Adequatereviewingefforthastobeputinbytheresearchertoavoidserrors,
followingpointsmustbeansweredatthetimeofreviewing.
Isthetextclearandfreefromambiguity?
Istheintendedmessageconveyedtotheleaders?
Isthescopeofresearchworkcoveredandaretheobjectivesofstudyfulfilled?
Iscontinualitymaintainedintheflowofreport?
Isthereportexceedingthepagelimitprescribed?
Howtocarryoutresearch?
Makesurethatyoufollowfollowingstepswhilecarryingouttheresearch
Gatheringinformationaboutthecompany.
Identificationoftheproblem(ManagementProblemconvertintoresearch
problem)
IdentificationofHypothesis(Assumptionstobemadeonthebasisofresearch
problem)ifapplicabletoyourproject
Formulatingresearchmethodology
Developingtheresearchdesign
Selectionofthemethodfordatacollection
Designingmethodsofsampling
CollectingthedataBothprimary&secondary
Drawingtheconclusions.
Givingspecificrecommendations
11.Writingthereport.
SpecificthingstobedoneBEFOREyoustartyourProject.
Getyourprojectproposalapprovedbythecompany.Getalettertothateffect.If
thecompanyisgoingtoreimburseyourexpenses,giveyousomeallowance,letit
beexplicitlymentionedintheletter.Talktoyourexternalguide(fromthe
company)&getHis/herapproval.
Informyourinstitute&concernedfaculty
Genanapprovalfromyourinternalguide.
TimeframefortheSIP:
Thetimerequiredforspecificactivitieslargelydependsonthenatureofthe
project.However,generaltimeframefortheSIPisasfollows:
Activity
Time(InDays)
Orientationinthecompany
7
SecondaryResearch
7
DesigningoftheQuestionnaire
3
SampleSelection
3
FieldWork
30
DataTabulation&Analysis
4
ReportPreparation
6
3.1DuringtheProject:
FollowingthingsmustbefollowedduringtheSIP:
Sticktothetimeframe.Latesubmissionsoftheprojectreportarenotacceptablein
mostinstitutes.If,duetounavoidablecircumstancesyouarenotabletocomplete
yourprojectintime,informthecompany(includingtheexternalguide)&the
institute(includingtheinternalguide)wellinadvance,inwriting.
Keepintouchwithyourguidesonaregularbasis.
Donotdeviatefromtheprescribedformatoftheprojectreport.
Exhibitpolite&sincerebehaviourthroughouttheproject.Remember,your
institutionsreputationdependsonyourconduct,henceyourplacement
opportunities.
6
Studentshallwriteaprojectreportonthetopicselectedunderthe
guidanceofafaculty&submittwocopiesofthesametotheDirectorofthe
institutebefore30thSeptemberdeadlinesetbyUniversityofPune.
Theprojectreportshallbeassessedbothinternally(30mks)&externally
(70mks).Forexternalevaluationtherewillbeavivavoiceattheendofthird
semester.Suchavivavoiceshallbeconductedbyapaneloftworeferees
appointedbytheUniversity.
DevelopingtheQuestionnaire:
Thequestionnaireisanimportantpartofyourproject&isanimportanttoolin
primarydatacollection.Whiledevelopingthequestionnaire,observethe
followingthings:
Thequestionnaireshouldcontainminimumnumberofquestionstodrawout
maximuminformation.
Thelanguageusedinthequestionnaireshouldbesimple&shouldbe,asfaras
possible,nontechnicalinnature.
Thequestionsaskedinthequestionnairecouldbeopenendedorcloseended.
Whereverpossible,givemultiplechoicesoruseLikertscale.
Thequestionnaireshouldnotcontainanyquestionsofoffensivenatureor
questionsthatseektoopersonalinformation.
Thequestionnaireshouldnotcontainquestionsthatarebiased.
WhileonField
Bepolite,patient&courteoustoEVERYONE
Learntoacceptdenial,evenoccasionalinsult.Remember,yourSIPhastobe
yourlearningexperience.
Asfaraspossible,gettheentirequestionnairefilled.Ifsomequestionsare
unanswered,findoutthereasonsfortheanswersnotbeingprovided.
EvenaNoResponseisalsoaresponse.
Duringsampling,ifyoufeelthatthequestionnaireisinadequate,makethe
necessarycorrectionsinconsultationwithyourguides.
3.4
AfterDataCollection:
DataanalysisisaveryimportantpartofSIP.Itcanbedonethroughgraphs,
chartsortables.Youmayhavetousevariousstatisticaltoolsforthedata
analysis.Consultyourguidesforthispurpose.
3.5
Conclusions&Recommendations:
Forthecompany,thisisthemostimportantpartofyourSIP.Yourconclusions
shouldbebasedonfacts&shouldbesubstantial.Yourrecommendationsshould
reflectyourfreethinkingability&realisticapproach.Makesurethatyour
recommendationsarespecific&clear.Donotsuggestsomethinghighlyfancyor
impractical.Consultyourinternalguidebeforewritingthischapter.
3.6
ReportWriting:
ReportofSIPhastobesubmittedintheprescribedformat.Adraftoftheformat
isattached.Makesurethatyourprojectreportcontainsthefollowingchapters:
TitlePage
Acknowledgements
Certificates:Thesemustincludethecertificatefromthecompany(oncompanys
letterheadphotocopywillnotdo)certificatefromtheinstituteintheprescribed
formats&certificateofstudentsdeclaration.
IntroductionObjectives,methodology&scope.
Company&productprofile:
Name&addressofthecompany
Vision&Mission
Historicalbackground
Differentdepartments
Organizationchart
Differentproductprofiles
Currentstatus
Futureplans
Anyspecialawards
Anyotherrelevantinformationoftheorganization.
Data:Primary&secondary
Dataanalysis
Conclusion&Recommendations
8
Bibliography:Thesearethesourcesofsecondarydata&containbothprinted
references&websites.Pleasenotedonotincludesearchenginesaswebsites.Text
referencesshouldbegivenasNameoftheauthor,nameofthebook,nameofthe
publisher,specificpagenumber.Websitesshouldbealphabeticallylisted.
Appendix:Thiscontainsacopyofthequestionnaire,companyproduct,literatures,
competitorsproductliteratures&anyothersecondaryreport.
ReportWritingSpecifications
Sr.
Description
Specification
No
1
Length
5000words,rangingbetween6070,A4
pages
2
Paper
A4sizeexecutivebondwhitepaper
3
Typing
FontTimesNewRoman
FontSize12
LineSpacing1.5
4
Margin
Left&Top:35mm
Bottom&Right:20mm
5
Cover
Hardboundblackwithgolden
embossing
6
Noofcopies
2hardbound1spiralbind
7
Frontcoverformat
ReferAnnexureA
8
Draftcompanycertificate
ReferAnnexureB
9
Draftofstudentdeclaration
ReferAnnexureC
certificate
Cover:
HardboundBlack
FrontCover
Engravedlettersinblockcapital(pleaserefertospecimenoftitlepageattached
herewith)
PuttransparencypagebeforeTitlepage,CompanycertificateandCollege
certificate.
Onewhitepapereach,adjacenttofrontandbackcovers.
PageNumbers:
Allthepagesintheinitialpartareinsmallroman(i,ii,iii,iv,)centrally
locatedatthebottomofthepages.
Pagenumber(1,2,3,4)shouldstartfromchapterno.1i.e.Introduction.
Eachchaptershouldbeginonanewpage
Chapterpagesareinnumerical(CHAPTER1,CHAPTER2)
ChapterNumbers:
Chaptersshouldbeseriallynumberedinnumerical.Sectionsandsubsectionsof
chaptersshouldbeindecimalnotatione.g.inchapter2,sectionwouldappearas
2.1,2.2,2.2.1etc.
PleasenotethatTherewillbenochapternumbersassignedtoclosingpages
suchasBibliography&Annexure.
Format
Initial/OpeningPages:
Titlepage
Acknowledgement
Declaration
Collegecertificate
Companycertificate
ExecutiveSummary(EntireReport)
Index/ContentsChapterNumber,ChapterTitleandPageNumbers
10
ListofTablesTablenumber,titleoftable,pagenumber
ListofGraphs/ChartsFigurenumber,titleoffigure,pagenumber
MainBody:
IntroductionChapter1Rationaleofthestudy,sectorprofileinbrief
ObjectivesandScopeoftheproject(Elaborately)Chapter2
CompanyandProductProfileChapter3
LiteratureSurveyChapter4projectrelatedliteraturefromrelevantbooks,
journals,articlesetc.
ResearchMethodologyChapter5
Objectives(briefly)
TypeofResearch
SamplingUniverse,sampleframe,sampleunit,techniqueofsampling
DataCollectionTechniques/Tools
AnalysisTechniquesStatisticaltoolsandtechniquesused.
Limitations
DataAnalysisandInterpretationChapter6Presentationoftablesandgraphs
preparedfromthedatacollectedinthefollowingorder
Table
Graph/chart
interpretation
FindingsChapter7
ConclusionsChapter8
Suggestions/RecommendationsChapter9
ReferenceSection
Anystudyneedsreferencesandduecreditsmustbegiventoitbyitsproper
mentioninreferencesection.
Referencesectionisdividedintothreeparts:
Bibliography
Footnotes
Annexure
11
Bibliography:thereferencesectiondealswiththepresentationofbibliography.It
islistofthesourcesofmaterialusedbytheresearcher.Bibliographyisprepared
categorywiseandthenarrangedinalphabeticalorder.Thesis,books,reports,
journals,periodicalsandunpublishedsources,allthesereferredbyresearcherare
givencategorywiseandalphabetically.Itmustbepreparedcarefullyand
completedinallrespects,sothatitiseasytolocatereferencesubjectindexand
authorindexareincludedinthereferencesectionforthebenefitofthereaders.
Bibliographyentriesaredividedintothreecategories.Theyare:
Publishedbook:thisbibliographyentryforabookismadeupofthreeparts.They
are:author,titleandpublicationdetails.Incaseofauthorsname,thefamilyname
comesfirstfollowedbyinitialsofthefirstname.Incaseofmultipleauthors,the
sequenceofauthorsistobemaintainedaspublishedinthebook.Thetitleofthe
bookistobereproducedasitis.Mentiontitleofthe
bookinitalic.Thepublicationdetailsincludenameofthepublisher,placeanddate
oryearofpublication.Editionnumber(2nd,3rdetc).Useofcommatoseparate
threepartsofthisbibliographyentry.
Example:
KothariC.R.,researchmethodologymethodsandtechniques,newage
internationalpublishers,NewDelhi,1985,secondedition
Journals:typicalbibliographicalentryforjournalsandperiodicalsaredonesame
asbookmentionedabove.Thetitleofthearticleistobereproducedasitis.Place
thetitleofthearticleinquotemarks.Thepublicationdetailsincludethenameof
thejournal,volumenumberorissuenumber,dateormonthofpublication.Incase
thejournaldoesnotfollowthevolumenumberorissuenumberpattern,thenit
maynotbeincludedinthebibliographicalentry.Mentionthepagenumberon
whichthearticleappearsinthejournal.
Periodicals:studentmayrefertovariousperiodicalsrelevanttotheirtopicof
studyandreferenceofthesamemaybegiveninthereport.Thetitleofthearticle
referto,istobereproducedasitis.Placethetitleofthearticleinquotemarks.The
publicationdetailsincludethenameoftheperiodical,volume
12
numberorissuenumber,dateormonthofpublication.Incasethejournaldoes
notfollowthevolumenumberorissuenumberpattern,thenitmaynotbe
includedinthebibliographicalentry.Mentionthepagenumberonwhichthe
articleappearsintheperiodical.
Example:
Fergusonlian,thesoftwarepuzzle,MISsouthAsia,June2000,pp.5256
Thesis:thesisistheresearchworkcompletedbytheresearcherintheformof
thesistoanyuniversity,useasasourceofmaterialintheconcernedsubject.
Referredpartofthesismustbementionedwiththedetailsastotheauthor/
researcher,respectivepagenumbers,titleofthethesis,nameofuniversity/
institutiontowhomsubmittedandthedate/month/yearofsubmission.3
Example:
Dr.shikhajain,impactofliberalizationofpublicsectorbankinindiawitha
specialreferencetoselectbankeffortstomeetthedemandofcompetiton,
consolidationandstability,pageno.s110115,submittedtobhartiuniversity,
September2009.
5)OnlinepublishedmaterialontheWorldWideWebisdoneasfollows.
Nameoftheauthororauthors(surnamefirst,firstnameandinitialssubsequently)
Titleofthearticle
URL(completeURLdescription,dateonwhichitisreferred)
Example:
KothariC.R.
Guidelinesfortechnicalwriting
URL:http://www.ent.edu/valy/techwrite.htmlOctober5,2009
Note:thoughfootnoteisimportantpartofreferencesection,butforpreparing
projectreportsfootnotesarenotusedornotincluded.
BiblographyMayExtendTo2Pages.
13
ANNEXURE
AnAnnexurecontainsmaterialwhichisneededtosupportthemainbodyofthe
reportbutistoodetailed/voluminoustobeincludedinthetext
Alltheannexureshouldbereferredtointhetextanditssignificanceormeaning
pointedout.Ifitsnumberismorethanone,theyshouldbedesignatedas
annexureA,annexureBandsoon.
Generallythekindsofdataincludedintheannexurearequestionnaires,
statisticaldata,samplesofformsofdatasheetsordatasheetsusedinthe
investigationandothermaterialswhichmustbeincludedforrecord.Thisare
annexureinreferencetothedatapresentedintheprojectreportandincludethe
following
Blankquestionnaire
Interviewschedules
Complextables
Technicalnotes
Financialdata
Companybrochuresorreportsexcerpts,etc.relevanttotheresearchtopic.
SummaryandConclusion
Thischaptercontainsthreepartsviz.mainfindings,policysuggestionsand
scopeforfurtherresearchstudy.
Mainfindings:findingsarestatementsoffactualinformationbasedupondata
analysis.Studentsmustconsiderfollowingpointswhilewritingfindings:
Findingmustrelatetothedataanalyzedandprojecttherejectionorproofof
hypothesis
Thewordingsofthefindingsmustbesimpleandclear.
Allthefindingsmustbesequenceslogicallyandseriallylisted.(12pages)
14
Policysuggestions:policysuggestionsaresomesuggestionsbythe
researchertotheorganizationbasedonhisfindings.Insimplewords,these
aretherecommendationsforthefuturecourseofactions.Thesesuggestions
mustrelatetoandflowfromthefindings.Theyshouldbepractical,rational,
specificandshouldbeenlistedinthedescendingorderoftheirimportance.
Studentsshouldavoidcontroversialrecommendations.
Scopeforfurtherresearchstudy:everyresearchworkhassomelimitations
likeconstraintsastotime,dataavailability,monetarylimitations,sampling
errors,statisticalerrors,etc.whichmaybescopefortheprojectimprovement.
Also,somenewquestionsmayariseduringpresentresearchwork,whichare
notproperlyansweredinthecurrentprojectworkwhichmaybeinvestigated
furtherandmaybeindicatedinthefuturescope.
15
INDEX
SR.NO.
NAMEOFTOPIC
PAGENO.
1.
INTRODUCTION
2.
OBJECTIVESANDSCOPEOFTHESTUDY
3.
COMPANYPROFILE
4.
PRODUCTPROFILE
5.
THEORETICALBACKGROUND
6.
RESEARCHMETHODOLOGY
7.
DATAANALYSIS&INTERPRETATION
8.
FINDINGS
9.
CONCLUSION
10.
RECOMMENDATIONS/SUGGESTIONS
BIBLIOGRAPHY
ANNEXURE
16
ListofTables
TableNo
TitleofTable
PageNo
ListofGraphs
FigureNo
TitleofFigure
PageNo
17
ANNEXUREA (Font:TimesNewRoman)
FRONTPAGEFORMAT
(FontSize:14)
APROJECTREPRT
ON
PROJECTTITLE
(FontSize18)
FOR
NAMEOFTHECOMPANY
SUBMITTEDBY (Fontsize:14)
STUDENTNAME
ROLLNO:
SUBMITTEDTO
SAVITRIBAIPHULEPUNEUNIVESRSITY
InthepartialfulfilmentoftherequirementsfortheawardofMBA
(Fontsize:12)
RASHTRIYASHIKSHANMANDALS (Fontsize:14)
CHETTANDATTAJIGAIKWADINSTITUTEOFMANAGEMENTSTUDIES
BATCH20.
18
ANNEXUREB
DraftofCompanyCertificate
(OnLetterHeadoftheCompany)
TOWHOMSOEVERITMAYCONCERN
Thisistocertifythat(StudentName)hascompletedhis/herprojectworkonthe
topic.....................duringtheperiodfrom.....to......
He/Shehasbeensincere,hardworking&punctualinhis/herwork.
Wewishhim/hersuccessinhis/herendeavours.
AuthorizedSignatory
Designation
CompanySeal
19
ANNEXUREC
CERTIFICATE
TOWHOMSOEVERITMAYCONCERN
This is
to
certify that
the
project
report
entitled.............................................................................
At
.................................................
Submittedby
NameoftheStudent
InpartialfulfilmentofrequirementfortheawardofMBAsubmittedto
UniversityofPuneunderourguidance&supervision.Tothebestofmy
knowledge&belieftheworkpresentedhasnotbeensubmittedearlierforthe
awardofdegreeordiploma.
Director
ProjectGuide
20