Documente Academic
Documente Profesional
Documente Cultură
Pages 170-194
Stable organizations and individual careers inside these organizations that were so common
in the middle of the 20th century are now undergoing rapid changes
Most start-up businesses typically fail w/n first few years
Self-employment had been in decline in most developed economies throughout 20th
century
Self-employment predicted to be likely to disappear in face of markets
increasingly dominated by large companies
Surprise that self-employment is reemerging & beginning to grow in last quarter of 20th
century
Traditional self-employment (activity dominated by small shopkeepers,
restaurateurs, craftsmen) is declining
New forms of self-employment emerged to replace it
o Professional freelancers: artists, designers, writersvalue independence,
flexible job hours
o Low-income, marginal, informal forms of self-employmentin-home
childcare or day labor
Countries still defer on extend to which traditional forms of self-employment are
prevalent
Professional & unskilled forms of self-employment are increasing for both men &
women in most settings
Forms of self-employment that are growing are related to larger restructuring of
American economy
Companies are increasingly outsourcing work to self-employed people
Stable organizations & individual careers inside those organizations that were
common in the middle of the 20th century are undergoing rapid change
1. How do social factors impact markets?
Creation & functioning of markets
We live in what is sometimes called the age of the market
Markets: places where buyers, sellers, producers engage in exchange of commodities &
services
Foundation of economic life
Power of economic markets has not always been so clear
Central planninggovernment decided what kinds of goods & services would be
produced, how much goods/services cost
Employed by socialist economies of Eastern Europe
o Centrally planned economics appeared to be doing reasonable well
In 1960s-1970s, there were debates among economists & other
observers about whether capitalism or socialism was superior
o Long period of stagnation & decline in 1970scoupled w/ lack of
democracy, downfall in late 1980s (downfall in Soviet Union in 1991)
Defining markets
How do sociologists define markets differently than economists?
Stock market is a market
People buy/sell shares in companies based on their assessment of whether the
value of a company will go up or down in the future
In classical economics, market implies exchange of goods & services b/w buyers &
sellers
Exchanges can happen in blink of an eye
Price of good or service being exchanged is determined by demand for whatever
is being sold
Both sides of transaction (buyer & seller) are assumed to have knowledge about
the good or service they are buying or selling)
o Both participants are thought to be making decisions that they think will
improve their individual (or their familys or companys) well-being
o Rational choice perspectiverelies on simple set of assumptions about
what motivates individuals & organizations as they enter into market
exchanges
Missing from rational choice perspectiveconcerns & considerations about social
factors that sociologists find important
Sociological definition views markets as repeated interactions that people (buyers,
sellers, producers) carry out according to formal & informal rules
o In order for market to exist, must be shared understandings about what
kinds of commodities will be traded, who can trade, how trades take place
Important societal institutions (governments, laws, norms of appropriate behavior)
come into play
o Market exchanges would be impossible or limited w/o these other forces
3 Key Social Factors in Markets: Networks, Powers, Culture
How do networks, power, & culture impact markets?
Social Networks
Social network is widely associated w/ concepts like Facebook, Twittertechnological
platforms that connect individuals & facilitate exchange of info, goods, services
Social networks: ties b/w peoplefamily/kinship relationships, relationships involving
friends, colleagues, classmates, friends of friends
Sociologists argue that connectivity b/w people is an important part of how market
exchange happens
Classical economic theories of markets view social networks as ruthless
impersonalset aside who people are & whether or not they know each other
The Tipping Point by Malcolm Gladwell (2000)gives example of why social networks
matter in retelling of Paul Reveres story
On night of April 18, 1775, 2 prominent men set out on horseback to0 warn
Boston area residents that British army was on its way & Revolutionary War was
underway
o William Dawes rode to South, where he knew very few people
Little came of his heroic effort & he was largely forgotten
o Paul Revere rode to North, where he was well-known
Alerted his friends & associates who alerted others, eventually
creating a small army to fight British forces
o Revere took advantage of his social networks in a way that Dawes
couldnt
Why Revere is remembered as a hero & Dawes is largely forgotten
People who study markets argue that economic activitiesincluding market activities
are often built on kinship & friendship, trust & goodwill, b/w people who know each
other
Markets need social ties in order to maintain levels of trust necessary to carry out
economic exchange
Ideas famously theorized by sociologist Karl Polanyi
o Argued that economic action is embedded in social interactions
o Economic exchange takes place w/n context of socialized life
o People often buy/sell from people they already know
o Knowing someone can influence preferences & market participation
Ex: shoe companies paying professional basketball players
enormous sums just to wear their shoesinfluencing potential
buyers
Large corporations may be able to court a number of banks to secure loans, but doing
business before often influences preferences
Many businesses will prefer to stay w/ the bank that they know & ask that bank
for lower rates
o Rather than have the business discover a lower interest rate from another
bank & immediately switch banks
Developing a relationship w/ a bank over time can have advantages on both sides
o History of trust builds certain level of wiggle room for business when it
comes time to negotiate terms of loan
o Bank has certain info about the trustworthiness of the business to repay the
loan
Social networks is important for exchanging info related to market
Ex: work by Mark Granovetter in 1970sshowed that someones chances of getting a
job are highly influenced by who they know
Someones second-degree connections (friends of friends) were most helpful for
securing jobs
o More beneficial than someones first-degree connections (people that one
knows personally)
Later research has found mixed results for this specific argument
Point that Granovetter was making: hiring doesnt simply involve employer
choosing from among the best available applicants
o Referrals & recommendations from friends/acquaintances play role
Sociologists sometimes tell their students that one of the most valuable things from
college: network of educated friends who may later in life provide info/opportunities of
which they wouldnt otherwise be aware
Social networks matter for how individual careers develop
Important whether inside single company or moving from one job to another
Moving from one job to another is often facilitated by who you meet in your
current job
o As people move to new companies & become involved in hiring, they
often look to people they knew at the previous firm
Networks create opportunities
Power
In classical economic view of markets, identity of market actors shouldnt matter in
predicting how markets function
Basis that markets are the great equalizer
Gary Becker (Nobel Prize-winning economist studying human behavior via lens of
market)argued that everyone in the market is the same
When sociologists observe how markets work, they tend to find inequality
Employers dont treat all potential applicants simply on basis of merit
o Also look closely at demographic characteristics like age, gender, race,
ethnicity
Being a white male at an appropriate age for the job helps in you being hired
Markets are affected by relative power & status in a wide variety of other ways
Importance of power relationships b/w firms operating w/n same market
o One party has relatively more power than the other
Relative advantage in power shapes how interaction b/w parties unfolds
Different articulations of power play a role
Larger firms can often get better deals on the same product than smaller firms
Example in auditing industry
o Auditing firms do due diligenceproviding what is understood to be a
disinterested review of a companys financial books
o Large, powerful firms often manipulate allegedly independent auditing
firms
o Auditing firms often face problems of conflict of interest & resource
dependency
o Auditors are paid by the very companies whose books they are required to
validate
Culture
Coordination of exchange would be difficult w/o common understandings about who can
participate in markets & how market interactions are to take place
W/ several product setbacks in late 1980s and early 1990s, company brought Jobs
back as CEO
o Apple developed breakthrough products that would revolutionize
computer world: iPod, iPhone, iPad
Apple is a fairly typical story of an organization that evolved over time from a small
organization created by a couple of individuals to a larger, bureaucratic organization
Apples survival during its ups & downs in 1980s-1990s depended in large part on the
creation of the organizational structure that the resources & stability to cushion the ups &
downs of its computer business
Downside of bureaucracy
Process of bureaucratization of organization can provide strength & stability but can also
create complex new problems for how decisions get made
Bureaucracies are famous for red tape, being inefficient, being bloated & ineffective
Calling someone bureaucrat can often be an insult
Max Webers theory of bureaucracy
Why are decisions difficult in bureaucratic organizations?
Organizations rely strongly on rules & regulations in order to ensure stability &
predictably
German sociologist Max Weberafter observing German civil-service sector in early
20th centuryprovided most influential description & analysis of bureaucratic
organizations
Believed that moving an organization toward a bureaucratic form was a necessary
response to the complexities of modern large-scale markets & big governments
Organization that embraced bureaucratic means was attempting to find ways to
allocate resources & make decisions more efficiently than it otherwise would
Hallmark of bureaucracy was the existence of formal procedures & rules
Supposed to ensure consistency (same problem or task is addressed the same way
each time) & accountability (individuals in bureaucracy was accountable to those
above them)
Bureaucracy was inevitable feature of modern world
Negative aspects of bureaucracies:
Create stifling routines & boring jobs
Makes it difficult for organizations to respond to changes in the environment in
which they operate
Webers theory of bureaucracy emphasizes 3 central features:
Bureaucracies establish portions of authority that are hierarchically organized
o Higher up you go in a bureaucracy, the more authority is vested in that
position
Garbage-can model
In real world, bureaucracies are often messy places where rules & regulations are difficult
to define and implement
Both people & organizations have to make decisions & problems they face are not that
different
Individuals might come to important decision based on info to which they have access
Influenced by success of previous decisions, long-term goals, estimation of their
likely success
Can only make rational decisions when they have enough info to analyze all
possible options & implications
Difficult for organizations to accurately decide on a rational course of action
Loose coupling
Loose coupling: attempt to decentralize decision making to allow for multiple approaches
to emerge
Evident in many different organizational environments
o Ex: diverse ways in which schools in America are organized
Local schools can operate w/ a significant degree of autonomy
At local level, school may comply in some ways w/ those
mandates most likely to be enforced but not others (based on its
own organizational interests & goals separate and apart from
federal agenda)
Education system in America is loosely coupled
Disentangle itself from the rules & regulations of the larger institutions w/n which
it operates
Loose coupling can be a negative thing, but it provides institutions w/ flexibility to
maneuver w/ regard to more local environmental concerns & changes
Can be a barrier to some institutional goals
Can improve adaptation & survival for some organizations
3. What is the relationship b/w organizations & their environments?
Organizations & their environments
Sociological imagination urges us to look at social contexts in which individuals &
groups interact w/ one another
Same idea can be applied to organizations
o Organizations operate in context of a larger environmentconsisting of
other firms, government policies, international competition, & many other
forces
o Organizations are impacted by environments that they live in
Evolutionary theory tells us that environment influences not only life & death of
organism as well as which organism grows & changes across generations
Like organismsorganizations depend on their environment to provide resources
necessary for survival
Animal might depend on its environment to provide food & waterorganizations
depends on its environment for economic, social, political resources
Source of funding could be individuals who donate to a cause b/c they have been
impacted by it or care about it
Make up part of organizations environment
Legislators & other individuals w/ access to large amounts of money might take
up the causeproviding significant economic resources to the organization
Entrepreneurial effort is required to identify & persuade potential donors to
support a nonprofit organization in the face of many competing & worthy
organizations also asking for funds
Existence of market for donation shows social dimension aspect of organizational
environment
Big donors might speak out publicly for cause, increasing reach of organization
By increasing its reach, organization might be able to gather more small donors,
increasing resource availability
Increasing renown of organization & its status among those w/ high social status
organization gains legitimacy
o Legitimacy ensures that organization has power to operate in areas where
it had no in past
Might provide legal pathway for actions which organization
advocates or even restrict actions of its adversaries
Becomes resource to organization
Organizational similarity
Why would an organization change to be more similar to others in its field?
1990: American w/ Disabilities Act (ADA)landmark legislation declaring that citizens
w/ disabilities should have same access to physical spaces (buildings, bathrooms) as their
non-disabled peers
Includes set of rules for physical buildings in which organizations operate
Rules & regulations mandate that certain facilities in every commercial & publicservice building be accessible to all individuals
Organizations have to modify physical structures to comply w/ rules
o Modifications include: adding additional wheelchair ramps, elevators,
handicap accessible bathrooms
o Can be expensive & time consuming
o Likelihood of being caught for failing to comply is low
Organizations still comply b/c of organizational isomorphism (organizations in same field
tend to change over time to become increasingly similar to each other over time)
Phenomenon of isomorphism has been found repeatedly in research across wide
range of organizations & industries
Constitutes one of classic insights of organizational sociology
Theories arise from fact that organizations in same field (or market or industry) tend to be
more similar over time
Occurs when organizations are pressured to comply w/ certain legal regulations or
requirements
Coercive isomorphismorganizations all do the same thing b/c they have been
compelled to take such actions
Applied to all organizations in the field
If they dont take actions, they face consequencessued by customer, fined by
government agency
2 other reasons organizations might adopt similar behaviors or policies
Normative isomorphism
o Organization responds to pressures that are exerted on its legitimacy
Makes organization appear fair, sensitive, responsive
o Normative: general feelings or expectations of people that the organization
serves (employees, customers, clients)
o Organization could potentially lose its legitimacy if it fails to address the
normative environment in which it lives
Mimetic isomorphism
o Process of imitating parts of other organizations visible in ones
environment
o Organization makes itself look like all the others to not attract negative
attention that might call its legitimacy into question
Isomorphism can be integral for organizations responding to changes in their
environment
Organizations that are able to mimic their peers give themselves protection
against threats to their survival that come in the form of legal, normative, &
structural pressures in everyday life w/n the environment
0Doing the same thing that the other guy is doing in the face of pressuressafest
approach
Overall (aggregate) distribution of jobs across an entire society significantly defines the
economic system & what type of society it is
All societies have division of labor (some people do some things & other people do other
things)
Hunting-and-gathering societies or agrarian societies are defined by basic fact that
overwhelming majority of individuals are engaged in those activity
Rich contemporary societies like U.S. are defined by complicated division of
labor
o Hundreds of different kinds of jobs in a bewildering array of
organizational settings
Labor process
What forces have shaped labor process?
Vast number of jobs might seem to imply that only specialists can perform their jobs
In actuality, most jobs are performed inside organizations & are controlled in a
variety of different ways by supervisors & managers who stand above individual
workers in any organization
Labor process: describes how most jobs are organized & controlled by managers from
above as well as relationship b/w workers & management
Study of labor process attempts to open up workplace by examining how workers
actually do their jobs, how managers try to control & direct them, & how the
relationships b/w the 2 unfold
Represents another way in which sociology f economy moves into areas that
classical economics paid relatively little attention to
Hawthorne studies: conducted in 1920s-1930s by Harvard industrial sociologist Elton
Mayo
Variety of experiments conducted w/ different teams of workers to see what
factors might induce workers to produce more output in the same amount of time
Researchers found that cooperation b/w workers was especially importance
Monitoring work increases productivity but also produces resistance
Since 1960s-1970s, questions about how to make work more efficient tended to fall to
engineers & business management scholars
Sociology of work has come to focus on very different set of questions about
organization of labor process
Importance shift marked by book Labor and Monopoly Capital (by Harry
Braverman, published in 1974)
o Argued that in order to maximize profits, capitalist firms & managers are
driven to reduce employees ability to control what they can do on the job
o Pointed to rise of scientific management: late 19th century movement
sparked by writings of Frederick W. Taylor (early industrial engineer);
central to modern management strategies
Based on idea that managers need to figure out how to understand
& control what the workers under them are doing
Effective management requires controlling all of the decisions &
keeping workers focused on precise tasks
Pinnacle of scientific management: assembly line system of
production
Every task a worker must perform is completely scripted
for him/her
First implemented by Henry Ford (founder of Ford
automobile company in Detroit) in early 20th century
Process of deskilling: management constantly seeks to ensure that workers arent able to
have upper hand b/c of their more detailed knowledge of what needs to be done
Ex: to mass produce shoes, shoe companies & their managers had to study &
break down each step in the process, assigning each to a different person on a
factory assembly line (usually in Vietnam or China today)
Modern factory workers probably dont know how to make shoe in its entirety, including
how to make the raw materials as well as how to assemble the entire shoe
Individual tasks at work are heavily routinized & fairly easy to learn
Workers in factory are easily replaceable, having a weak position to resist what
management wants
Bravermans thesis generated enormous amount of debate about the extent & depth of
deskilling in modern workplaces
Some sociologists argued that industrialization has a more complex pattern
o In some cases, deskilling jobs created new types of jobs that require more
skills
o Modern technology increased the amount of skill required in particular
jobs (ex: requiring knowledge about computers which direct robots)
Looking at overall pattern of job growth over time, there seems to be a long-term shift
towards jobs that require more skill & more education not less
Reason why theres income differences b/w college graduates & those w/o college
degrees
In 1960s, pattern of fastest growth was for most skilled job categories (8-10) &
lowest growth was at the bottom
o 1960s was a time of solid economic growth in U.S.
In 1990s, more mixed pattern about economic growth
o Fastest-growing occupations are those at the top (10) but second-fastestgrowing title is at the very bottom (1), followed by medium- to higherskilled categories (6-9)
o On balance, little evidence that workers are being pushed into the least
skilled (or most deskilled) jobs
Other research says that specific occupations or workplaces paints a much more nuanced
picture of the relationship b/w skills of workers & managements attempts to squeeze as
much out of workers as possible
Ex: many jobs are not easily measured but important
o Assistant can anticipate what boss needs ahead of time
o Restaurant cook learns how to substitute one ingredient for another when
supplies run short w/o ruining the dish
o Teacher can sense when student is not understanding some key point
Many jobs dont require or enable an individual worker to become a true
craftsmen, but it doesnt mean that the skills arent important & knowledge isnt
applied
Ongoing changes in organization of work & labor process are reflected in new
workplaces of 21st century
Can take off perks of jobshealth/pension benefits, regular breaks, set work
schedule, job security
Employers found that they can shave costs by eliminating traditional 9-5 job (that was
customary in 20th century)
Replacing full-time workers w/ part-timers who accept lower wages & no (or few)
benefits
Part-time work is beneficial to employers b/c it cuts costs in terms of wages &
fringe benefits
o Part-time workers often dont qualify for benefits like health care &
pensions
Shift toward part-time work & temporary work
In 2000, almost 1/5 employees in U.S. worked part time
Since 1970, most of growth in part-time work occurred among employees who
would prefer to work full time
Since 1970s, service, retail, finance industries have taken up larger share of
workface while manufacturing has declined
Significant increase in outsourcing over past 30 years, which is continuing up to present
Outsourcing: firms turn over execution of tasks (like payroll, administration,
janitorial services, food services) to third parties
Common type of outsourcing occurs when company or organization (state, local,
federal governments) concludes that it can save money by firing some of its
current workers & hiring a private contractor to perform the same job
o While paying its workers lower wages & benefits than the larger
organization was providing
American workers are heavily dependent on their employers for nonwage needs
American workers are reliant on their jobs for health & retirement benefits
Many Americans secure health care & retirement benefits through their work
o About 50% of retirement income received by individual workers when
they retire comes from private savings accounts & employer pension plans
Far above average of other rich countries (closer to 20%)
System that relies on employer-provided healthcare has many pitfalls
Esp consequential since employers arent forced to provide healthcare to their
employees
Public pensions (like Social Security system in U.S.) provide a much higher amount of
the income a worker received while working
For many decades after World War II, workers were able to count on pension plans
offered by their employers that were based on the amount of time they had worked for the
company
Since 1980s, esp after unions have declined, employers are increasingly
abandoning these plans in favor of less generous retirement programs like 401(k)
savings plan
o Employer is not obligated to provide base amount of retirement income
o Employer contributes to a fund for the employee, but it is up to the worker
to contribute to the fund as well
Since 1947, percentage of Americans w/ job rose steadily, falling during periods
of recession
Recent recession has shown rapid, unprecedented fall & no real recovery since
2008
Americans are increasingly supporting themselves by cobbling together 2 or more parttime jobs
Overall percentage of individuals employed is greater now than in 1950s, but this is
largely due to women being in labor force today
Percentage of men who are neither employed nor looking for work is higher today
than in earlier decades
o Ex: when one company or organization figures out how to cut its costs or
implement a new style of workplace organization, other firms study that
change & may implement it
Change occurs but not in a random way