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Job Description
People with breast cancer are at the heart of everything we do and every decision we make. We exist
to make people aware of Breast Cancer Care through the media, promoting our services and
campaigns as well as promoting ways in which people can fundraise.
We are ambassadors of the brand for partnerships with companies and others, ensuring consistency
of messages to both internal and external audiences. We manage Breast Cancer Care’s relationships
with celebrity supporters, ambassadors and Patrons and provide an effective and efficient service to
the media.
Working with the media and within the news agenda means the team is always busy and sometimes
has to accommodate rapid and major shifts in priority at very short notice. This is exciting work that
offers a high degree of job satisfaction to enthusiastic, skilled communicators.
Flexibility:
We usually work well balanced hours, largely 9-5pm but on occasion the post holder must be prepared
to travel throughout the UK and to work varying hours.
The Fundraising Press and PR officer will be responsible for creating and securing quality media
coverage for Breast Cancer Care’s fundraising activities to help increase public awareness of the
Breast Cancer Care brand, to encourage participation in Breast Cancer Care’s fundraising activities
and to support our many corporate partners.
The post is part of a four-strong team comprising a manager and three officers.
Media Relations
• To develop, implement and evaluate creative media relations strategies to support an agreed
portfolio of event, community fundraising and corporate partnership activities for Breast Cancer
Care.
• To source and place strong case studies for use by a variety of media.
• To respond quickly and effectively to all media requests and enquiries concerning events,
community fundraising or corporate partnership activities.
• To take responsibility for managing the media attending specific Breast Cancer Care events.
Ensure that journalists are given all the information they require whilst also ensuring that the
organisation’s key messages are effectively communicated.
• To be responsible for writing impactful and creative press materials, ensuring they are signed
off by appropriate people and distributed accordingly.
• To develop strong relationships with key journalists, particularly on national press, women’s
press and breakfast/daytime TV. Identify key journalists to target and create and implement a
media contact schedule.
• To deliver collateral for existing media partnerships and support the development of new
relationships
• To respond appropriately, and work actively to manage requests and expectations of client
teams
• To have responsibility for developing and maintaining effective working relationships with
Breast Cancer Care volunteers who are involved in media work for events and community
fundraising, and ensure they are used as effectively and sensitively as possible.
• To work with the Celebrity Manager in the research and recruitment of suitable celebrities.
Once those celebrities are on board be responsible for placing media interviews, organising all
logistics and briefing the celebrity where appropriate
• To evaluate and report on all events, corporate and community fundraising communications
strategies and plans.
• As part of the above, to have responsibility for the correct categorisation and prompt review of
coverage achieved using Breast Cancer Care’s evaluation database.
• To take part in the delivery of the Daily News Summary with the rest of the team
General Duties
• To maintain confidentiality regarding client information at all times, to operate within the equal
opportunities policy framework and implement the policy within this area of work, and to adhere
to Breast Cancer Care’s health and safety policy.
• To attend training sessions, conferences and staff meetings as required and to be self
servicing in the area of administrative functions.
• To be an effective member of the team, presenting a positive impression of the team and the
service.
• To operate within the organisational equal opportunities policy framework and implement the
policy within this area of work.
Essential Criteria:
• An excellent understanding of the way the media works at national, regional and consumer
level, with a proven track record of media relations success.
• Experience of establishing and developing lasting and productive relationships with journalists
from a range of sectors
• Experience of developing, implementing and evaluating media relations strategies and plans,
with a proven track record of success.
• Excellent computer skills and a high level understanding of how IT can support
communications.
• An understanding of the needs of volunteers involved in media relations work, and some of the
issues they may face.
• Excellent verbal and written communication skills, including press materials and report writing.
• Excellent interpersonal skills and the ability to deal confidently with a range of people at all
levels.
• Excellent planning and organisational skills, with the ability to prioritise workload, deal with
conflicting demands and meet tight deadlines.
• Ability to think laterally and creatively when developing and implementing media strategies.
• Ability to work successfully as part of several teams with differing agendas and objectives.
Attributes
• An extremely proactive self-starter, with the ability to spot, maximise and follow through media
opportunities and solutions.
• The maturity and confidence to influence people at all levels to achieve results.
• A genuine commitment to providing proactive, high quality and client focused communications
expertise to several different internal teams.
• An enthusiastic and genuine commitment to the work of Breast Cancer Care’s events,
corporate and community fundraising teams.
• An appreciation of the issues for people affected by breast cancer working with the media and
an ability to meet their needs.
• A flexible approach with a willingness to work outside of core hours and away from home when
required.