Company History

Universal Robina Corporation (URC) traces its beginnings all the way back to
1954. John Gokongwei was doing very well then as a trader/importer. He had
learned the trade when his father died before the war, and had worked hard
through the war and postwar years to prosper. However, while he thrived, he
took a long hard look at his company, and correctly predicted that trading
would remain a low-margin business.
On the other hand, a successful manufacturer controlling its own production
and distribution would command more profitable margins. Mr. John decided to
construct a corn milling plant to produce glucose and cornstarch, Universal
Corn Products (UCP), the first linchpin of the company that would become the
URC we know today.
For a time, business was good. However, Mr. John was still looking ahead,
working with an eye towards the future. While the business was doing very
well, it was producing essentially a commodity, which a customer could easily
access elsewhere. To stay ahead in the game, Mr. John had to diversify by
producing and marketing his own branded consumer foods, similar to the
multinational companies in the country like Nestle and Procter & Gamble. In a
sense, he wanted to put up the first 'local' MNC, borne out of their best
practices.
Thus, in 1961, Consolidated Food Corporation was born. Their first 'home run'
product was Blend 45, the first locally-manufactured coffee blend, dubbed as
the "Pinoy coffee". This became the largest-selling coffee brand in the market,
even beating market leaders Cafe Puro and Nescafe.
After coffee came chocolates. Nips, a panned chocolate was a staple of
Filipino childhood.

In 1963, Robina Farms started operations, beginning with poultry products.

This was also the beginning of the vertical integration of the Gokongwei
businesses, as the farms would be able to purchase feeds from UCP in the
future. Later that decade, Robichem Laboratories would be put up, to cater to
the veterinary needs of the farms businesses. Robina Farms expanded as it
entered the hogs business in the latter part of the 70s.
1966 saw the establishment of Universal Robina Corporation, which
pioneered the salty snacks industry through Chiz Curls, Chippy, and Potato
Chips, under the "Jack 'n Jill" brand. Other snack products would follow over
the years, as the company successfully introduced market leaders like
Pretzels, Piattos, and Maxx.
The coming decades saw more acquisitions and expansion. In the early
1970s, the family entered the commodities business through the formation of
Continental Milling Corporation, for flour milling and production. The late
1980s brought the acquisition of three sugar mills and refineries, under URC
Sugar. These two businesses provided stable cash flows, and allowed for
further vertical integration in the supply chain, to help URC weather any
volatility in the cyclical commodities markets. In line with this strategy, the late
1990s saw the entry of URC into the plastics business, through URC
Packaging.
While the businesses became more diversified, the companies were slowly
integrated in order to streamline and minimize costs. In 2005, the present
structure of the group was completed. All the different companies are now
organized under the Universal Robina Corporation umbrella, divided into 3
focused groups:
the Branded Consumer Food Group, comprised of BCFG Domestic
(including packaging) and International
the Agro-Industrial group, comprised of Universal Corn Products,
Robina Farms, and Robichem

 and the Commodities group, with the Sugar and Flour divisions

Board of Directors
John L. Gokongwei, Jr. - Director, Chairman Emeritus
James L. Go - Director, Chairman
Lance Y. Gokongwei - Director, President and Chief Executive Officer
Patrick Henry C. Go - Director, Vice President
Frederick D. Go - Director
Johnson Robert G. Go, Jr. - Director
Wilfrido E. Sanchez - Director
Robert G. Coyiuto, Jr. - Director
Pascual S. Guerzon - Director

Executive Officers
James L. Go - Chairman
Lance Y. Gokongwei - President and Chief Executive Officer
Patrick Henry C. Go - Director, Vice President
Cornelio S. Mapa, Jr. - Executive Vice President and Managing Director,
URC Branded Consumer Foods Group
Constante T. Santos - Senior Vice President
Bach Johann M. Sebastian - Senior Vice President
Chona R. Ferrer - First Vice President
Ester T. Ang - Vice President / Treasurer
Anne Patricia C. Go - Vice President
Alan D. Surposa - Vice President
Ma. Victoria M. Reyes-Beltran - Vice President
Michael P. Liwanag - Vice President
Socorro ML. Banting - Assistant Vice President

Rosalinda F. Rivera - Corporate Secretary

Francisco M. del Mundo - Chief Finance Officer, URC Branded Consumer
Foods Group
Arlene S. Denzon - Compliance Officer

Business Unit Management Team

URC Branded Consumer Foods Group
Cornelio S. Mapa, Jr. - Executive Vice-President and Managing Director,
URC Branded Consumer Foods Group
Edwin R. Canta - Senior Vice President and Business Unit General Manager,
URC BCFG Philippines
David J. Lim - Senior Vice President, Manufacturing, Technology, Projects
and Engineering
Francis Emmanuel Puno - Senior Vice President and Regional Director,
URC BCFG Southeast Asia
Edwin S. Totanes - Vice President, Strategic Brand and Portfolio
Development
Albert Francis S. Fernandez - Vice President, Corporate Sales
Teofilo B. Eugenio, Jr. - Vice President, Marketing Snacks
Premchai Navarasuchitr - Business Unit General Manager, URC Thailand
Jean Pierre S. Gamboa - Business Unit General Manager, URC Vietnam
(Developmental Assignment)
Yeo Kao Soon - Business Unit General Manager, URC China
Abigail Joan Cosico - Vice President, Exports and New Markets
Development

Joint Ventures
Marcia Y. Gokongwei - Business Unit General Manager, Nissin Universal
Robina Corporation and Hunts Universal Robina Corporation
Shinji Haruna - President and Chief Operating Officer, Calbee-URC, Inc.

Hisham Ezz El Arab - General Manager, Danone Universal Robina

Beverages, Inc.

Griffin's
Alison Taylor - Chief Executive Officer, Griffin's

Agro-Industrial Group
Vincent Henry C. Go - Vice President Group General Manager, AgroIndustrial Group

Commodity Foods Group

Ellison Dean C. Lee - Vice President Business Unit General Manager, Flour
Division
Renato P. Cabati - Vice President Business Unit General Manager, Sugar
and Renewables Group

Packaging Division
Patrick Henry C. Go - Executive Vice President and Senior Managing
Director, Packaging Division (BOPP) and CFC Flexible Packaging Division
Ramon C. Agustines - Business Unit General Manager, CFC Flexible
Packaging

Snack Foods

Jack n' Jill

Snacks

Piattos (hexagonal-shaped fabricated potato chip)

Potato Chips (a potato chip)

V-Cut (ridged potato chip)

Chippy (rectangular corn chip)

Taquitos (circular corn chip)

Mr. Chips (triangular corn chip)

Tostillas (triangular corn chip, although the size is bigger than Mr.
Chips)

Roller Coaster (a looped fabricated potato snack)

Spuds (potato crisps)

Chiz Curls (cheese flavored extruded corn-based snack)

Sea Crunch (extruded snack with seafood flavors)

Candies

X.O. (deposited candy)

Maxx (mentholated hard candy)

Dynamite Candy (creme-filled mint-flavored candy)

Lush (chocolate creme-filled chocolate soft candy) (its taste is

somewhat similar to Tootsie Rolls, only it is filled with chocolate
creme)

Jojo Gummi (gummy candies)

Wiggles (milk chocolate or mocha-covered marshmallows)

Star Fruits (fruity soft candy)

Star Pops (fruit or chocolate flavored lollipops)

Candy Bars

Big Bang (nougat and rice crispies smothered in milk chocolate)

Chooey Choco (butterscotch caramel covered in chocolate)

Chooey Toffee (toffee caramel covered in chocolate)

Cloud 9 (nougat, caramel and peanuts covered in milk chocolate,

similar to Snickers)

Nips (candy-coated chocolate with mini versions and peanut and

crispies variants)

First Five

Cookies/Cakes

Quake Bar (creme-filled chocolate cakes)

Quake Layers (layered cake bars)

Quake Rolls (cake rolls with jam)

Quake Cups (muffins filled with creme)

Presto Creams (sandwich cream cookies)

Cream-O (chocolate cream cookie sandwich, sometimes it is

chocolate covered)

Pretzels (chocolate/strawberry/milk coated rod pretzels)

Choco Knots (chocolate-covered twisted pretzels)

Berry Knots (strawberry milk-covered twisted pretzels)

Milky Knots (milk-covered twisted pretzels)

Choco Curls (chocolate-flavored extruded corn snacks)

Magic Flakes`Premium Crackers (soda crackers)

Magic Flakes Cheese-Flavored Crackers

Magic Flakes Sandwich Crackers

Dewberry (creme-filled sandwich cookies with jam topping)

Dewberry Tarts (creme-filled sandwich cookies with caramel or

chocolate topping)

Rainbow Bites (bite-sized cookies with candy-coated chocolate

pieces)

Hello! Wafers

Hello! Wafrets

Hello! Pipers

Club House 3+1

Club House Minis

Pals

Beverages

C2 Green Tea

Refresh Juice Powder, Water in Cups and Juice in Cups

Grocery and Convenience Foods

Payless Instant Noodles

Payless Instant Pancit Canton

Payless Spaghetti

Payless Macaroni

Nissin's Ramen

Nissin's Yakisoba

Nissin's Cup Noodles

Nissin's Yakisoba Cup Noodles

Cream-All Non-Dairy Creamer

Great Taste Premium Blend coffee

Great Taste Granulated Coffee

Blend 45 coffee

Great Taste Coffee Mixes

Great Taste RTD

Great Taste Iced Coffee

Hunts-URC
Hunts-URC is a joint venture between URC and ConAgra Foods, Inc

Hunt's

Tomato Sauce

Tomato Paste

Pork n' Beans

Spaghetti Sauce

Tomato Ketchup

Baked Beans

Swiss Miss

Complete Cocoa Mix

RTD Milk Shakes