Documente Academic
Documente Profesional
Documente Cultură
Name:________________________
b. Population sampling
d. Market channelling
c. instinctive; dynamic
d. functional; transparent
29. The underlying beliefs regarding what is important and how people
should live are called cultural_________________________.
a. norms
c. action rules
b. values
d. laws
30. The marketing research that involves comparisons of various
cultures is called ___________________.
a. intercultural research
c. cross-cultural analysis
b. multinational research
d. diversified marketing
research
31. When conducting cross-cultural analysis, one of the most important
areas of research involves determining the product's
_____________________ to the targeted consumers.
a. price compatibility
c. name recognition
b. appeal
d. number of uses
32. A(n) __________________is an age-based subculture whose
members' childhood experiences influence their customs and
behaviours.
a. cohort
c. consort
b. affiliate
d. syndicate
33. Which subculture, based on age, includes college students and young
adults experiencing diminishing economic opportunities?
a. baby boomers
c. young achievers
b. Generation X
d. junior adults
34. Which of the following family purchases are often influenced by
children?
a. housing
c. adult clothing
b. consumer electronics
d. newspaper subscriptions
35. The _______________________ class predominately evaluates
products based on a product's function, whereas the
____________________class is more conscious of a product's
appearance.
a. middle; working
c. working; upper
b. middle; upper
d. lower; middle
BONUS
36. _________________________is segmentation based on geography
and demographics.
a. Demogeography
c. Geodemographics
b. Double segmentation
d. Multi-segmentation
37. The predisposed way a person approaches his or her environment is
referred to as _____________________.
a. Iifestyle
c. motivation
b. personality
d. psychographics